How to Use Advanced Content Promotion Strategies

You’ve probably heard that “content marketing is the new SEO”. A huge part of content marketing is getting your content in front of the link brokers in your industry. However, spamming hundreds of bloggers to let them know about your content isn’t going to get you very far. This video walks you through a number of advanced content promotion strategies that you can use to get more links, social shares and traffic from your content.

Video Transcript

Hey, what’s up everybody? It’s Brian Dean from Quick Sprout, and in this video, I’m going to show you some advanced content promotion strategies that you can use to get the most out of your content. And while these strategies won’t directly build links back to your content, they’ll get more eyeballs on your content. And if your content is compelling enough, some of those eyeballs will turn into links.

So the first thing you want to do is publish the content on your social media account that you already have, so Twitter is one. So you already probably know how to send a tweet. So once you’re in Twitter, click compose a new tweet. And then put something like this . . . so you want to put something enticing. You want to save these enticing descriptions for when you publish something of note. Because if you overuse them, people won’t click through. Because, in general, the click through rate on Twitter is very low. So you want to make sure that you post a description that entices people to click through.

You can do the same thing on Facebook. Head over to Facebook. Put in your content with a description. And you can also do the same thing at Google+. And I especially like Google+ because what you can do is you can @ a lot of people. So you know at Twitter when you put @neilpatel, right? That obviously can get his attention because you might get an email that he was mentioned on Twitter. The problem is this is overused. And also you only have 140 characters, so you can’t thank too many people.

So what I do sometimes is when I publish something on Google+, I put +neilpatel+another influencer. And the reason I do that is because this gets the attention of these people. So when they sign into Google+, they get an alert saying they were mentioned. And because it’s on Google+, which isn’t quite  as overused as Twitter, this strategy, they’re likely to check out your content.

And you obviously don’t just want to put, hey, check this out. You want to include something in your content, an insight, or a link to one of their pieces of content or a quote of theirs, and then say, like, thank you to all these influencers. And I can tell you from experience, this gets a lot more attention than putting @something on Twitter for the sheer fact that on Google+, less people are doing this.

The next strategy that no one talks about, it’s not very high tech or trendy, is to publish your content on forums. And forums are just a watering hole of your potential customers. So no matter where you’re at, if we’re talking about Internet marketing, obviously a place like Traffic Planet, where I am now, or the Warrior Forum or Digital Point are great forums for Internet marketers, right? But no matter what industry you’re in, there’s probably a forum of people, real estate agents, doctors. Almost every niche has an active forum. And all you do here is republish your content after it’s indexed on your site on the forum. And you can get incredible amounts of exposure from your target audience that way.

So, for example, I published a post called “17 Untapped Backlink Sources” here at Traffic Planet. And this got over 5000 views. OK. This took about five seconds to do. So all I did, as I said, I recently posted this @backlinko and put a link back to my site. And you just want to say why you’re posting here. You can post a condensed version or a version of your content with a little extra. So in this case, I just took out some of the content to make it easier to read on a forum thread. And I just got an amazing, amazing amount of exposure from this one republishing. So I didn’t have to do anything too, you know, extensive. I just took the content and repurposed it.

Next, you might want to go to Reddit. Now Reddit is hit or miss. Obviously they really like controversial stuff. And Reddit is what it is. It’s a great traffic source, potentially. But it doesn’t hurt, and it only takes two seconds. So just include a descriptive title. You can use your headline if you have a great headline. But if you don’t like “17 Untapped Backlink Sources,” you can say, like, crazy, homeless SEO, you know, reveals secrets, you know. You want to do something kind of eye-catching or, you know, SEO loses mind and starts revealing link-building tactics, something like that.

You want to do something that really catches people’s attention, because Reddit is such a noisy place. You really have to do something to stand out. So unless you have an amazing title, I do recommend putting in a new title. And then put your URL. And then under the subreddit, this is really important, to choose the correct subreddit. So in SEO, you know, you’d want to put SEO. But if you’re in Internet marketing, you’d want to put it in that subreddit, okay? Or just marketing. Okay. So it’s very important to choose the right subreddit to get this in front of the right people. And you fill in the CAPTCHA, click submit, and it will be submitted to Reddit. And whether or not it goes big, it doesn’t matter. You’ll get some extra eyeballs on your content that way.

Next, you want to manually outreach. And this is actually the most powerful way to promote your content. Publishing content on social media sites and forums is great. But nothing beats personal emails to the right people. So what I like to do is head over to Twitter, and I see who is talking about my subjects. So go to Twitter and put in your topics. So if you just, you know . . . let’s say that you just published a piece about baking. Put in baking. And you could see who on Twitter is talking about baking things. All right. And a lot of times, these are like, here we go, a new post from Productive Muslim. All right. She just posted about cooking and baking. That’s someone you could reach out to.

Or, you know, you’ve just got to go down the list. Some niches are better than others. But a lot of times, they have some really great stuff in here that you can find like a gluten-free baking post. And that could be someone you could reach out to just to give them a heads-up about your content and say, I know you like to talk about baking, I just published something on baking, you might want to check it out. And I would say at least 25 percent of the time, people will share it on Twitter if not link to it later on.

So it’s not about being pushy. You just want to reach out to these people. And how you do that is let’s say we wanted to reach out to this person. We click on their profile, and underneath, it’ll have their website name. Okay. So you don’t want to do this within Twitter. You actually want to find either their email address or their contact information on their website and then reach out to them with a very non-pitchy email. Okay. So then you just go to contact us online, use this email and just say, hey, you know, I just noticed that you had tweeted out something about baking, I just thought, you know, you might want to see this piece of content, and send it to them.

Now, a more powerful way to do that, rather than just randomly emailing people like this, is to email people that you’ve mentioned in your posts. I do this all the time, and it works amazingly well. I did it recently for this guide which is called “Link Building, the Definitive Guide.” And within a few days, I got almost, you know, 100 tweets, which for my site is very good, and 79 Google+ shares. And that would not have happened if I just published it and did all the steps I had already discussed. Because what this article happens to be is content curation. And it curated a lot of posts from all over the place. So I reached out to every single person on this list just to thank them for providing me with that content. And you know what? Almost everybody got back to me. And almost everybody who got back to me shared it somehow, either linking to it in a roundup post later on in the week or tweeting it, Facebook liking it, or Google+ ing the content. But it doesn’t have to be content curation for you to do that.

You know, in every post, you’re probably linking up to four to five people. Why not reach out to those people just to thank them for the information that you provided to make your post better? And a lot of times, if you’re non-pushy, you’ll get something out of that, and you’ll be able to promote your content that way.

Now, this is a little more of a shotgun approach, but it works because you want to be emailing a lot of people. So when you publish something, the more people you email, obviously the more exposure you’ll get. But who to email? Well, I like to email people that are already ranking for the keyword that I’m trying to rank for because you know those people must be interested in that subject if they’re publishing great content about it. OK. So for backlinks, you know, you would want to contact people like smallseotools.com, iWEBTOOL, Backlinks Genie, the people at [??]. You know they have a roundup. So this is just a good way of link prospecting. And it’s not very, again, high tech or anything, but it gets you a great list of high-quality prospects.

Finally, we’ll talk about how you can repurpose your content. So once you’ve done all this, you’ve got some exposure, you have your content sitting on your site, you can repurpose it. And a great way to do that is to turn it into a slide show and publish it at SlideShare, Scribd, Docstoc, etc. And it’s very easy, and you can see I did this for this particular post I had mentioned earlier. And it got 179 views, which isn’t, I know, a ton, but it’s a pretty good amount, and it didn’t take very long because I just outsourced the slide show. I just had someone make it. And the content was already on my site. It was just a matter of, you know, making slides out of the content that already existed. So this is a great way to repurpose your content, get some eyeballs on it, and repurpose it without having to do a lot of additional work.

You can do the same thing on YouTube and make videos. So sometimes I take, like, “17 Untapped Link Building Strategies,” I get the seven that I like the most or that would work best on video, make a video out of it, post it to YouTube, and get some traffic that way and link back to my original piece of content to get more eyeballs on that.

So that’s all there is to content promotion. The most important part is not actually sharing on your social networks, to me anyway.

In my opinion, the number one and two things you should be doing . . . number one, emailing people that are interested in your content. That’s by far number one. And number two is posting on industry-specific forums where your target audience hangs out. And no matter how niche your niche happens to be, there’s a forum for you, and you can just republish it there. So thanks for watching, and I’ll see you in the next video.