How to Set Up a Split Test in Unbounce

Are you on the hunt for an easy way to create high-converting landing pages for your site? Then you may want to consider giving Unbounce a shot. It’s an extremely user-friendly piece of web-based software that allows you to create highly-customizable landing pages in just a few clicks…and then test those landing pages for conversions. This video will show you how to get started with Unbounce, how to create quality pages and how to set up conversion tracking.

Video Transcript

Hey, what’s up everybody, it’s Brian Dean from QuickSprout, and in this video, I’m going to show you how you can set up a split test with your landing pages using unbounce.com. So unbounce.com is basically a service that allows you to create and optimize and test landing pages all within their interface.

So your first step is to sign up for an account and once you do that and you login, this is what you’ll see. So your first step when you’re here is not actually to create a page which is kind of what they encourage you to do, the first thing you want to do is actually set up a domain to determine where these landing pages that you create are going to be hosted. So just click on domains in the left side bar and then click on add your first domain. Then you have two options here, you can either choose a sub domain on your site, so it would be like this, try.mysite.com or you can create an add a root domain. It doesn’t really matter, it depends on how you want to do it, if you a have a part that’s coming out and you want a landing page that’s there that’s like a coming too soon page, this would be a great choice because you can actually host the landing page as your home page so you can have an option that says, we’re not open yet, but enter your email and we’ll tell you when we are, or you can have it as a page on your site like this. So pretty much how most pages are set up. But a sub domain is a little bit easier to set up so I prefer to use a sub domain and users don’t usually know the difference when they click through to a page, they don’t usually look at the URL. So you can do something like, hi.quicksprout.com.

So once you have your sub domain set up, you can click on add domain. Then there’s a little bit of a technical process that you have to do to get this set up so what you want to do is you want to log in to your C panel. So wherever your website is hosted whether it’s Bluehost or Hostgator or WPGN, you have something called a c panel and this is where you can basically manage your site on the server. Once you’re logged in to your c panel, look for something called the DNS editor, and if you use the c panel which you’re looking at here which is most common, scroll down to the domain section and click on simple DNS zone editor. Then you want to add something called a C name record which basically tells the server to bring people who visit this particular sub domain or error of your site to different servers. So usually when people visit your site, they go to your server, but in this case, we’re actually going to send them to an unbounce server where your landing server will be hosted. To do that, just follow the steps. You’ll want to create the c-name record name and the name of the c-name record would be the sub domain that you chose, so in this case, hi. And then the c-name itself, that will actually point to the domain that they give you in step three, unbouncepages.com. Then click on add c-name record. And once you have that set up and people visit this particular sub domain, they’re actually going to visit the unbounce server which will be hosting your landing pages and if you set up split tests, that’s where the actual tests will take place and I’ll show you how to do that right now.

Once you’ve determined where on your site you want you landing pages hosted, it’s time to crate your first page. To do that, click on the create new page button in the top left corner of the screen. You can either choose from some of their high converting templates, or start with a blank page by clicking on this button. I recommend that you start with a template, because as you can see, there are all different styles of templates and you can customize them so that they fit with your brand and it’s usually a lot easier to customize an existing template than to start with a blank page. So once you found a template that looks good, looks like something you want on your site and that you can customize for your brand, you’ll want to give it a name. So let’s just call it landing page one, and then click on save and start editing. Now it’s time to start creating your first landing page and this is actually really easy because unbounce includes instructions for each element of the landing page that tells you exactly what to do.

For example, oat the top, you should place your logo here, to do that, just double click on this element, click on upload new image, and you can easily add your logo. Just choose the image, click on choose, and click on scale image to fit, and there you go. Your logo is there, that’s how easy it is. So once you’ve done that for the entire landing page, edited everything and you can easily add or remove elements using some of the features here on the sidebar; so if you wanted to add some custom HTML or a different image or a text or you wanted to remove this image you can just click on this element and click delete and it’s gone.

Once you’ve made all the edits you want, click on the preview button. And this will show you what the landing page will look like for users and if this looks good, go back to the editor, click on save, and then you want to set up your first split test which is really easy. So where it says variant A, click on that button, and then click on create duplicate of variant A. Now it’s time to create a page that you want to basically compete against the first variant that you created so you may want to delete this logo instead of having it there or changing the headline or changing the button location, things like that to see which one performs better.

Then unbounce will automatically have the two pages compete against each other, track the conversion rate and see which one is getting better conversions for you. But before you do that, you want to determine what your conversion goals are. To do that, and click on the conversion goals tab, to take a look at what a conversion is set as for that particular landing page. So depending on the template, you’ll have a different conversion and in this case obviously a conversion is someone filling out this form and clicking on the submit button, but if you have different landing pages, a conversion might be a purchase or someone clicking on the button. Once that looks like something you actually want a conversion to be which will usually be the case, head back to your unbounce dashboard and integrate a third party provider to lead to which in most cases what you want to do.

Now you can just collect leads within unbounce and you can even generate a CSV, but usually you want to integrate this with something like Aweb to actually collect these email addresses. To do that, just click on whatever third party service that you use and then just click a couple of buttons, and it will automatically integrate. So that’s all there is to creating landing pages and setting up split tests in unbounce. As you can see, the most important thing is finding a template that matches a conversion that you want and then customizing it so it looks great on your site. So thanks for watching this video and I’ll see you in the next one.