How to Scale Guest Posting

If you’re doing guest posting for clients, or even for your own web business, you’ve probably run into the issue of scale. Sure, it’s easy enough to publish a handful of guest posts every month. But publishing 25 or more can be a real headache. This video will teach you how you can scale your guest posting campaigns without sacrificing quality or spending a fortune on freelancers.

Video Transcript

Hey, what’s up everybody, it’s Brian Dean from Quick Sprout. In this video I’m going to show you how to scale a guest posting campaign. As you probably know, it’s very easy to target one site, send them a guest post, and get it published. But, it’s very different to scale it up to, let’s say, 30 or more guest posts per month. In this video I’m going to show you how to do it.

Your first step is to get pre-written content together. Head over to odesk.com, or Elance, or whatever freelance site you use and click on post a job. What you basically want are a number of articles in the bag ready to go.

This is really important. Because when you’re doing outreach and you hear, okay yes I want you to guest post on my site, you don’t want to send the requirements to the writer, wait for them, and then send it to them and wait for it to get published. It’s much faster to have content ready to go. Most sites that accept guest posts are perfectly fine with you sending them some pre-written content as long as it’s very good.

Under category choose writing and translation. You may want to pick either website content or blog and article writing, and then depending on how many articles you need, you know, 15 excellent articles. Then you put your requirements here.

In my experience the longer the article the more likely it is to get accepted. So, you may want to put something like, I need 15 900-word articles about weight loss. Then, you put a few more requirements here, but that would be the basic jist. Because once you have these you can start outreach and you can literally get some guest posts published within days.

Once you have your articles in the bag it’s time to start the outreach process. Head over to Gmail, and what you want to do is set up canned responses which will automate some of the outreach process. Head over to Gmail, click on the little gear icon, and then click on settings. Then, click on labs in the top tool bar. The first one is canned responses, so you want to check this as enabled and scroll to the bottom. Click on save changes.

When you do that the next time you compose your outreach e-mail just save it as a canned response. Then you can insert it automatically every time you send an e-mail to someone that’s pitching them a guest post. I have a little guest post template here. Click on the more options button, and under canned responses click on new canned response right here. You can name it. Let’s say guest post. Click okay, and now it’s saved.

So, if we deleted this, and we’re going to write a brand new e-mail to someone, we’d click on more options, canned responses, and under insert click on guest post. Boom, it’s in there. Now all you have to do is customize each part of it. So, you put Neal, then change this to Quick Sprout, and you get the idea.

That’s a lot faster than copying and pasting or writing a fresh template every time you want to pitch a guest post to someone. You could even attach the guest post here that you had written in oDesk if you feel like this person is already ready to publish so you don’t need permission first.

Now, to keep everything organized you definitely want a Google Doc or a spreadsheet to keep track of who you’ve reached out to, what content you send them, if you followed up, all of that stuff. Because it’s very easy to lose all of that information if you’re scaling stuff. So, head over to Google Docs. Under create, click on spreadsheet.

I’m going to show you the spreadsheet I use to keep track of guest posting at Backlinko. It’s very simple, but it’s very effective. It has the site that I’m targeting or I sent the guest post to and the title of the guest post. It has how I submitted it – whether I used a form that’s on their site or an e-mail and when I submitted it.

It has whether I followed up with that person. So, if I don’t hear from them, that’s why I put the date. Let’s say I put 9/03/13. Then, I know if I don’t hear from them, let’s say in two weeks, I’d want to follow up with them. So, I’d note that I followed up with them on let’s say 9/20/2013. If I still don’t hear from them I usually move on to another site at that point.

Once it’s published I put the published URL here. As you can see, I have the URL’s of the guest posts that I’ve published here in the doc. That’s very important for keeping things nice and organized. Because I’ve made the mistake before of reaching out to the same person twice with the same guest post, or sometimes I’ve reached out to two different people with the same guest post by mistake. They both tried to publish it and I had to ask one not to publish it. You can prevent all that very easily by using a simple Google Doc or spreadsheet like this.

If you really want to scale guest posting I do recommend using a tool that automates and tracks a lot of outreach like BuzzStream. Just sign up for BuzzStream. When you login this is what you’ll see.

What you want to do is have BuzzStream scrape the prospects for you. Because usually when you do outreach you search in Google manually. You’re searching for whatever, write for us, which is fine. You can find some great targets like that, weight loss plus write for us. You can find some targets by doing that, okay; there’s nothing wrong with that. But, it’s kind of time consuming to go one by one through the list. Then you have to look at metrics like page rank and inbound links and things that are very time consuming to do.

BuzzStream does this automatically. I’m going to show you how to set this up in BuzzStream. What you want to do is click on add websites, and under link prospecting click on create new prospecting profile. You can name it whatever you want, so guest posting. Then, you put your keywords here, so, weight loss plus write for us. Then you’d put something like fitness plus write for us.

You just continue that process. What this will do is automatically search for these search strings, collect all the results, and give you important metrics on the authority of that site to make sure you’re only targeting authority sites.

A feature that I definitely recommend that you use if you want to scale this is to keep this checked where it says retrieve new results weekly. Then, you want to send notification results to someone on your team. What this’ll do is automatically send the results if they find someone new to you, so you don’t have to keep searching for this every week. If you want to scale this you can literally just set it and forget it. Once it’s set it’ll automatically send new prospects into your BuzzStream dashboard.

Once that’s done click on save. It takes a while to find all the sites. Once that’s done you want to click on add websites. Under link prospecting, choose the one that you made, in this case guest posting. What it’ll do is show you all the sites that they found. In this case we found 231 websites using an SEO related search string. It shows you all the data here, like the highest serp position, where it ranks, and the page rank.

You can sort by all of this stuff. If you just want to target really high authority sites you’d want to sort the page rank and just hit these high authority sites. If you had other ways that you wanted to sort you could do that, too, but this is basically the easiest one.

What I like about BuzzStream that really saves a lot of time for scaling is that it gives you contact information. So, you have their e-mail, their Facebook, and their Twitter right here. You don’t have to actually visit each site. Within BuzzStream you can find their contact information and contact them within BuzzStream and keep track of, under the relationship status, let’s say you said you got rejected, so your guest post was rejected, then you can go back and contact them again.

So, if you want to scale, the spreadsheet can work. But, if you’re going to scale this with a team and you have multiple people working on it you definitely need a tool like BuzzStream. Because then everyone knows that, like Joe contacted the Search Engine Journal on September 23 and you shouldn’t contact them until, let’s say, two weeks later. It just helps the scaling process.

That’s all there is to scaling guest posting. Thanks for watching this video, and I’ll see you in the next one.