How to Manage Your Online Reputation

When people search for your name or your business in Google, what do they see? Your site followed by social media profiles and positive reviews? Or listings from sites like RipOffReport.com? Either way, it’s time to learn the first steps to taking control of your reputation using online reputation management (ORM). In this video you’ll learn how to track brand mentions around the web and find out what people are saying about you and your brand on blogs, forum and on social media.

Video Transcript

Hey, what’s up everybody? It’s Brian Dean from Quick Sprout. In this video, I’m going to show you how to manage your online reputation using some very cool free tools.

Your first step is actually to see where you’re at by searching for your brand name or your personal name in Google and seeing what comes up. Ideally, you’d have a situation like Quick Sprout, where when you type the brand name into Google, you get the site as a first result, then social profiles and then some mentions underneath. That’s basically what you want to see. You don’t want to see other people’s reviews of your products, and you definitely don’t want to see negative reviews.

If you search for your name, if you have a personal brand, you want to see the same thing. You want to see links to your website, social media profiles, maybe another website that you own and run, and some other profiles on the web. These are things you can control, so that’s actually the most important concept of online reputation management.

You want the first page of Google to be properties that you run and that you can control. For example, if you do something like this as in the case of Opinion Outpost, a page survey site, they have their site as the first result. But after that it’s all random people writing about them. Maybe they are positive reviews and that’s nice, but someday maybe they’ll have a negative review. What are you going to do? It’s going to be hard to bury those reviews.

Once you’ve evaluated waste on Google’s first page, it’s time to start monitoring what people are saying about your brand or about you online. One great tool that’s free is called “Me on the Web” by Google. What you want to do is log into your Google account and your Google dashboard and then click on “Me on the Web.”

“Me on the Web” has three main features. They are “search for yourself,” “stay current with web alerts,” and “review your Google Plus profile.”

“Search for yourself” is exactly what it sounds like. It is actually what we just did where you search for your name in g. What you want to do is click on “search now” and Google will display the top ten results for your name in quotes. You can always modify the search by removing the quotes, clicking the little magnifying glass button, and seeing where you rank when people search for your name without quotes.

“Manage Web Alerts” is basically Google alerts which is a tool that scours the web for mentions of certain key words, brand names, or your personal name and then notifies you via email what they found. By default, it shows your name in quotes and your email address, but if you want to add something like your name plus your brand name, you could do that. Click “add,” and it will be added, and once a day you will be notified about these mentions on the web.

The last part of “Me on the Web” we’ll go over is your Google Plus profile. Basically what this does is that it takes you to your Google Plus profile when you click on “open your profile.” There are two things you want to pay attention to with your Google Plus profile when it comes to online reputation and management.

The first is your name. You want to make sure that your name reflects the way that people search for it online. If your name is Joseph Smith and everyone searches for you online as “Joey Smith,” you’d want to have your name as “Joey Smith,” because that will help this profile rank for your name.

You also want to make sure that you include the company that you work for or your brand name here where it says “works at” because that helps Google associate this name with this brand. This will help your profiles rank for both of those keywords.

Next, you want to use Google Suggests to see how people search for your brand online. For example, when I search for Quick Sprout, Google shows me these suggestions based on how people actually search for Quick Sprout in Google. As you can see, these are all positive things. People are searching for the Quick Sprout traffic system . They’re searching for the Quick Sprout SEO guy. They’re searching for social media profiles like Face Book and Twitter. What you don’t want to see is brand name “scam” or something like that.

To get a really good idea of how people search for your brand online, you can use a tool called Ubersuggest. Go to ubersuggest.org. That’s where you will want to enter your brand name or your personal name. Then fill out the captcha and click “suggest.” When you do that, the tool will show you all of the Google Suggest suggestions that Google has. So when someone searches for Quick Sprout plus A, it shows all the suggestions that come up, and same with B. What you want to do is look to see if there are any negative associations with your brand coming up. In this case, everything looks positive. It’s all about basically content on Quick Sprout, which is what you want to see.

Next, you want to see if there are any complaints about your business on popular complaint sites on the web. While you can go to each one and see if your business has a complaint, there is an easier way, just go to Go Fish Digital. This will show you Go Fish Digital tool which allows you to search all the complaint sites at once.

When you are on the page, put your brand name into the search field, click “search,” and it will show you all of the complaints on the popular complaint sites on the web like the Better Business Bureau, Rip Off Report, et cetera. You can then go to those sites and address those complaints.

If you are serious about online reputation management, you definitely want to invest in a tool like mention.net, which automatically looks for mentions of your brand or personal name online. While it works similar to Google Alerts, it’s much more robust and useful.

I’m going to show you how it works right now. I have an alert set up for my brand. So whenever someone mentions my brand on social media sites like Twitter, Blogz, or even sites like Reddit, Mention notifies me, I can go in and monitor the mention and then address it if it happens to be negative.

To do the same for your site, you want to log into your mention.net account. They have a free trial if you want to give it a try. Click on “create alert,” and then you simply include your brand name here and your brand name here, and it will automatically monitor the web for mentions of your brand name.

So, that’s all there is to monitoring and managing your online reputation. As you can see, you want to be proactive about it. You want to see what people are already saying about your brand, and then if things are negative, you can address them.

Thanks for watching this video, and I’ll see you in the next one.