How to Leverage Social Media for New Leads and Customers

Whether we’re talking Facebook, Twitter or Tumblr, social media is serious business. However, most small businesses simply use their social media accounts as soapboxes for product and feature announcements. In this video you’ll learn how to find out where your target audience hangs out online, how to connect with them, and how to get them back to your site so they can make a purchase.

Video Transcript

Hey, what’s up everybody, it’s Brian Dean from Quick Sprout. In this video I’m going to show you how to get more leads and customers using social media.

Your first step is to find out what social media networks your target audience hangs out on. One of the best ways to do that is simply to ask them in your autoresponder sequence. Login to AWeber, and when you’re here hover over messages and click on follow up series. That’ll show you all the follow up messages in your autoresponder sequence.

What you want to do is click on edit on either the first or second message in your autoresponder sequence, and that’ll take you to the message editor. You want the body of your e-mail to stay the same, so keep that killer content there so that people stay subscribed. What you want to do is add a little p.s. at the bottom that just asks people, by the way what social media site are you spending time on these days.

In case your audience isn’t really web savvy you want to show them what you mean by social media site by saying, Facebook, Pinterest, Twitter, or another site so they have an idea of what you’re talking about. Then, as answers come in you want to add the votes to a Google doc. So, if people say, I’m spending a lot of time on Facebook, you put one here. Or, if someone says, you know what I’ve been addicted to Pinterest lately, you want to put a one there. Just keep track of where your audience is hanging out, then you want to spend more time engaging people on that social media network.

Once you have that set up, your next step is to set up a Google Alert and see where your target audience is hanging out and having discussions on the web on social media. Just google Google Alerts and this is the first result. Your search query should be something related to your niche that you think your customers use during discussions.

So, if you sold a piece of software that helped people with Twitter Analytics you’d want to put Twitter. Then, under result type, you want to keep that to everything. How often, you can put it to once a day or once a week. And how many, you want to keep that to only the best results or else you’ll get too many. Then, putĀ  your e-mail address and click create alert.

You could do that over and over and over again. You could create another one that’s more specific. So, Twitter Analytics, and then you could keep the same settings and create another alert or maybe get more Twitter followers, so wherever this is on the web. And you could just keep creating alerts. As time goes on you can filter them out. It’ll give you a great idea about where your audiences hang out. When someone asks, how do I get more Twitter followers, and they ask it on Twitter or Google+ you can head over to that site and engage with that audience because that’s obviously where they’re hanging out.

Next, you want to engage with communities on social media that are made up of your target audience. A great place to do that is LinkedIn because they tend to have groups on almost every topic out there. Head over to LinkedIn and login. At the top they have a little search bar. You want to click the advanced button that’s next to that. Then, you want to close the popup. Click on groups on the left hand side here.

Depending on what your business is about you’d obviously use a keyword related to that. If you sold software that targeted personal trainers you’d want to put personal trainers and click on the magnifying glass. You can see different groups about personal training. You’d want to join as many as you can that seem like a good fit. Then, when you’re in them you just participate in them like you would on a forum or any other social media site.

Once you’ve done that you want to do the same thing at Google+, because Google+ has communities about almost every topic under the sun. Just google Google Community search and click on the first result. Then, click on browse communities. Again, if you were in the personal training space or if you targeted a lot of personal trainers for your business you’d want to put personal trainers. Press enter, and just look to see what groups seem the most active.

What you want to pay attention to, obviously, is how many members and how many posts. This personal trainers network looks like a better fit than the institute of personal trainers with one member and zero posts. You click on it, then click join community, and you’re in. Just like on any other community online, you’d want to answer questions, participate in discussions, and post content that you find you like and you think the group would appreciate.

Once you’ve done that you also want to start hosting hangouts on Google+ on a regular basis. Hangouts for your business are a little different than person to person hangouts on Google+. Just google hangouts on air because this is actually difficult to find from within Google+. Click on the first result.

Then, click start a hangout on air. You want to give your hangout a name depending on what it’s about. If you’re targeting personal trainers…Once that’s done click on start hangout on air. Then what you want to do is copy the URL of the hangout and head back to Google+ and then share that you’re having a hangout. You’d say something like, attention personal trainers, join my hangout. Of course, you’d want to put more details and things like that. But, that’s the basic gist. Then you’d paste the URL, click share, and people who see that can join your hangout and participate. That’s a great way to show off your expertise to your target audience.

That’s all there is to finding leads and customers in social media. As you can see, the most important part is finding out where your customers hang out and then heading over to those communities and adding value wherever you can.

Thanks for watching this video, and I’ll see you in the next one.