How to Get More Traction from LinkedIn Using Free Tools

Did you know that — just like Twitter and Google+ — there are a suite of awesome tools for LinkedIn? Well there are! And they can help you get more business from LinkedIn. This video will show you how to use Hootsuite to share content on LinkedIn, how to leverage 500 plus for lead generation, and Rapportive to help you integrate LinkedIn with the rest of your sales process.

Video Transcript

Hey. What’s up, everybody? It’s Brian Dean, from Quick Sprout. In this video, I’m going to show you how you can get more out of LinkedIn using some very cool tools.

The first tool I’ll show you how to use is Hootsuite. You’re probably already familiar with Hootsuite; it’s a way that you can manage all of your social media accounts online in one place, including LinkedIn. One of the most important things about having a presence on LinkedIn is publishing content. If you’re like most people, myself included, you publish regularly on Twitter, Facebook, and Google+, but sometimes you forget to publish on LinkedIn. You can make that process a lot easier and automatic using Hootsuite.

Your first step is to connect LinkedIn with your Hootsuite account. To do that, click on the picture of your face on the upper left-hand corner of the screen and click on Add a Social Network. Choose LinkedIn from the left-hand sidebar, and click on Connect with LinkedIn. Click on Allow Access, and then you can add LinkedIn groups to your Hootsuite activity. If you belong to a lot of LinkedIn groups and you want to participate in these groups, you don’t have to go one-by-one to each group to see what’s going on. You can add some of the most important ones or all of them to Hootsuite see what activity is happening there, and see where you can add value, interact, and bring more people to your site. To do that, just click on the network that you want to add to Hootsuite, and it’ll automatically be added. Once you’ve added all of the groups that you want to add, click on Finish Importing and you’re all set. LinkedIn and any LinkedIn groups that you chose are now integrated with Hootsuite. Now when you want to send out a message to your followers, like if you’ve published a new article, you can not only choose a social media networks that you want to send it out to, but also the LinkedIn groups you want to share it on.

Next you’ll want to add a LinkedIn stream to one of your tabs so you can manage your LinkedIn activity in Hootsuite. To do that, click on the little house icon, and you can either add a stream under an existing tab or you can create a new tab just for LinkedIn. Choose the account from the list, so it could either be your LinkedIn account or one of the LinkedIn groups you belong to, and then choose what you want the stream to include. It could be either updates, updates just from you, or things that you have scheduled within LinkedIn.

The next LinkedIn tool I’d like to show you is called Five Hundred, which is at FiveHundredPlus.com, which is a way to manage your contacts on LinkedIn. If you’re a salesperson that’s closing deals online on LinkedIn or a freelancer that’s looking to get clients on LinkedIn, this is a great tool to keep track of who you’ve got in touch with and when you need to follow-up. To use Five Hundred Plus, just head over to their website and click on Sign Up with LinkedIn. After you connect your account, this is the dashboard of Five Hundred Plus that you’ll see. Your first step is to find people on LinkedIn that you want to keep regular contact with. You can do that by searching the contacts area of Five Hundred Plus or searching for contacts. If I wanted to keep in touch with Neil, I would search for ‘Patel’, and then you want to drag their profile to the time period you want to keep in touch with them. If I wanted to keep in touch with Neil on a monthly basis, I would drag him here. To keep track of communications that I had with him, I would click the little speech bubble, and then write the interaction. ‘Met about Quick Sprout University.’ Choose the type of interaction that you had and click on Create. You can repeat that process for all of the other people that you want to keep in touch with on LinkedIn.

If you’re wondering where all of this communication information goes, it goes into their profile that you can access anytime by clicking on their name. When you do that, you’ll be able to add notes, like who that person is or what your relationship is and tag. You could put ‘SEO Internet Marketing’. Now that you have these tags, you can organize people by tags. If you have several contacts, you can actually search by tag and only those people will come up, and it’ll also keep track of any interactions that you’ve had with that person. That’s really all there is to using Five Hundred Plus.

The last tool I’ll show you is Rapportive, which allows you to keep track of LinkedIn connections within Gmail. To use it, head over to Rapportive.com and click Add Rapportive to Gmail, which will add the add-on to whatever browser you happen to be using. You just want to follow the prompts so then the add-on actually gets installed in your browser. Now when you sign in to Gmail, instead of seeing ads in your sidebar when you communicate with someone, you’ll actually see options to connect social media profiles. In this case, we’re going to sign into LinkedIn to add LinkedIn to Rapportive. Just click on the Sign In with LinkedIn button, and then click on Log In with Google Now. Click on Accept, and then click on Connect LinkedIn Now. What you want to do is enter your LinkedIn log in information. Finally, click on Return to Gmail. Now you see a lot richer information about the people that you communicate with in Gmail, including links to their LinkedIn profile that you can actually connect with directly within Gmail.

That’s all there is to LinkedIn tools. As you can see, these tools aren’t absolutely necessary but they do make the process of interacting on LinkedIn and connecting with people on LinkedIn much easier. Thanks for watching this video. I’ll see you in the next one.