How to Find and Evalute CPA Offers

CPA (cost per action) is a tried-and-true affiliate marketing model that’s especially popular in the insurance, education and beauty industries. However, finding lucrative CPA offers isn’t as straightforward as grabbing an affiliate link and pasting it on your site. Today you’ll learn how to properly evaluate CPA offers and find networks that you can trust.

Video Transcript

Hey. What’s up, everybody? It’s Brian Dean, from Quick Sprout. In this video, I’m going to show you how you can find cost-per-action offers, also known as CPA offers, that you can promote on your site to make money as an affiliate. Here’s a little breakdown of how CPA marketing works, and it’s not that different than how other affiliate marketing programs work. Basically, someone visits your site, they click on a special affiliate link on your site, they land on a landing page, and they fill out an offer. When that offer’s filled out, you as the affiliate gets paid. What really separates CPA marketing from most other forms of affiliate marketing is that this offer is typically free. Usually, they’re asking for a lead for something like insurance, maybe an online degree, or they’re signing up for some contest. Typically, this offer doesn’t cost the user any money.

Your first step is actually to check out your site as just a heads up for what types of people tend to visit your site. You don’t necessarily have to worry about matching the perfect offer with your audience. In the case of Quick Sprout, obviously, there are a lot of entrepreneurs, small business owners, tech-savvy people, bloggers. In the case of Quick Sprout, there is also some similarity in terms of demographic information; how old they are, their gender, where they’re from. It’s the same for every site. Your site has a certain segment that makes up the largest part of your site. That’s important to keep in mind, because sometimes you won’t find CPA offers that fit with your site’s theme, but they might fit with your site’s audience and their demographic. It’s something to pay attention to.

Your next step is to head to a site called, which is basically a search engine for CPA offers. Let’s say that you had a site about personal finance. You could put a key word like ‘finance’ into the search field, but you could also put things like ‘insurance’, ‘loans’, ‘credit’; things that describe some other things that your audience might be interested in. First, you want to put in more of a broad keyword like ‘finance’, and click on Search, then check out the offers that Offer Vault shows you. I’m going to walk you through all the information that comes up when you do a search on Offer Vault right now.

The first is the offer name. The offer name is really straightforward; it’s the name of the offer. Actually, CPA networks oftentimes put important information in the offer name that you want to pay attention to. For example, the first result, which is 4-Star Finance, has US in brackets in the offer name, which means it only accepts US traffic. If you send traffic from Canada, Germany, or any other country, it’s actually going to get redirected to another offer. If for some reason you don’t get a lot of US traffic to your site, this would not be a good fit; same story with the second result, Capital Option – Arabic. ‘Arabic’ means that the landing page is actually written in Arabic. If you send traffic there that can’t read Arabic, it’s not going to convert very well for you. It does make sense to pay attention to some of the other information that might be in the offer name to save you some time as you sift through all the offers.

The next think to look at is the payout, which is how much you get paid for every conversion. The type is just whether it’s a lead, which is where someone signs up or fills out a form, versus the sale, which is where someone actually makes a purchase. The category is obviously the different categories that that offer falls under. The network is what CPA network is running that offer, which I’ll get into a little bit later. The last update is when is the last time that offer has been updated. Don’t be too concerned if it’s been a month or two. If you see an offer there for maybe more than a year that hasn’t been updated, it’s likely that offer actually isn’t active any more.

Once you find one that looks like a good fit, you want to click on the offer name. This page will give you more information about this CPA offer, including what types of traffic are allowed, and also, whether or not you can incentivize that traffic, which basically means bribe someone to sign up. There are actually a lot of CPA offers where that’s okay, but in this case, that’s not allowed for this offer. Below all that information, you have the network that actually runs this offer, which you’ll have to join if you want to promote that offer.

What you want to do first before you sign up to the offer, is click on Full Landing Page Preview to take a look at, basically, what your traffic will be seeing when they click on your affiliate link. You just want to make sure the landing page looks legit, because if it looks shady, then chances are it’s not going to convert very well for you. You want to look at the design. Does the design look clean and professional? Are there any trust symbols? Do all the links work? Just basic things like that. Look at it from a third-person perspective. If it looks shady and it looks like something you wouldn’t fill out, it’s very likely that your traffic won’t fill it out either. If the offer does look good and it looks like something that you’d want to promote, your next step is to join the network that runs that offer, and that information is at the bottom of the information page at Offer Vault.

What you want to do is check out the network, copy the name of the network, then head over to, which is an affiliate network review site. Paste the name of the network that you are interested in joining into the search field and click on the magnifying glass button. When you see the network that you are interested in joining in the search results, click on the link in the search results. This page would give you a lot of information about the affiliate network, including their payment frequency, their payment methods or referral commission. What you really want to pay attention to is the rating distribution. If you see something like this, it means that it’s a legit network that you can join. There’s a lot of 5-stars, a lot of 4-stars, and just a couple of 1 and 2-stars, which is normal. If you head a networks page on Aff Offers and you see that there’s very few 5 and 4-stars and a lot of 1 and 2-stars, it’s a huge red flag, and I wouldn’t recommend joining that network and promoting their offer. Once you see a rated distribution that looks something like this, go ahead and join the network. Once you’re approved, you can start running the offers on your site.

That’s all there is to finding CPA offers that you can promote on your site. As you can see, the most important thing is to find an offer that either fits with your site’s topic or your site’s demographic, and then making sure that the affiliate network that runs that offer is legit. Thanks for watching this video. I’ll see you in the next one.