How to Drive Targeted Traffic With Blog Commenting

Blog commenting may be viewed as a link building strategy, but it can also be a fantastic way to drive targeted traffic to your site. However, there’s a right way and a VERY wrong way to use blog commenting for traffic. This video will show you how to write comments that make the site owner (and readers) happy, so that both groups click on your link and visit your site.

Video Transcript

Hey, what’s up everybody, it’s Brian Dean from Quick Sprout. And in this video I’m going to show you how to quickly get targeted traffic using blog commenting. And basically, the idea is, that on blogs that are related to your niche, you leave an insightful comment, and you can siphon off some of their traffic to your site. So, let’s say for example that you wanted to comment on this post at Quick Sprout, seven simple and effective social media tactics you should leverage today.

Now your first step is to actually read the article. Now this sounds pretty straightforward, but you’d be surprised how many people just go to an article, scroll down, and then leave some generic comment like, ‘great job Neil, I really liked the article.’ Not only is that unlikely to get accepted by most bloggers, but you’re also putting a huge limit on how much traffic you’re going to get from your comment. Because when you leave insightful comments you get a lot more traffic.

So let me show you an example of what not to do. So in that post I just mentioned someone named Jack left the most generic comment ever, “thank you so much, your website is great.”  And didn’t even bother to capitalize the letters in his comment, so that’s obviously a very lazy approach to blog commenting. And Neil is a nice guy, so he actually accepted the comment and replied to it. But not all bloggers would do that. And he obviously did get his comment accepted, but who would ever click through to Jack’s link based on this comment, nobody right? Now contrast that with A. Morris, who did a great job by actually providing some value in his comment.

So he provided a little case study of a strategy that’s worked for him, that wasn’t covered in the post but was related. So he did it in a non-promotional way , so I imagine that when people scroll down and they see A. Morris’ comment, they’re more likely to click through it. And I’ve seen that myself from using this strategy, the longer my comments are, and the more insightful, and especially when I do a value add, when I add value to the post the more referral traffic I get.

So now that you understand how to leave blog comments that leave you the most traffic, your next step is to find as many blogs as you can to comment on. A great place to go for that is All Talk. Now All Talk is sort of like a blogging directory. It’s a curated list of the best blogs in every net. So let’s say that you are in the baking niche, you go to the search field here and put ‘baking.’ And then click the search button, and that brings up different options. So if yours is more targeted to recipes you may want to click this, we’re going to assume your blog is about baking, so click on baking. And that will give you a list of all the best baking blogs on the internet.

What you want to do is go one by one, and see whether or not they accept comments. So here is one that I found on All Talk called noshwithme, all you really have to do, it takes two seconds, just look at their latest post, scroll to the bottom, and see if there’s a section here to leave a comment, or if it says 10 comments, or five comments, then you know you can actually leave a comment. Okay, so that’s all you really need to do a first, because later on when you do leave a comment, you can see whether the ROI is there or not in terms of referral traffic and convergence. So I don’t really spend too much time looking at the Alexa rank, or things like that for each site because it takes two seconds to leave a comment, or longer if you’re going to leave something insightful, but it doesn’t take very long.

So when you leave your comment, and you don’t get any traffic,  you know that’s not a good site to keep in your commenting list. Another place to go to find authoritative blogs in your niche is followerwonk. So head over to followerwonk.com, and once you’ve logged in click on search twitter bios. And then put in a key word related to your niche, so we’ll put in baking, and click on do it. And that will bring up all the Twitter bios that they have found related to baking. Generally authoritative Twitter bios are tied to authoritative blogs in that niche, so all you have to do is scroll down and look at the different bloggers that are listed here. Click on their link here, open a Twitter profile and check out the site that they’re associated with.

So once you have a pretty good list going, the next step is to make sure you comment very, very early. Obviously, like in any post, let’s take this one for example, this person Amir at blue mile media, no matter what comment he posts, even if it’s not that great, it’s going to get significantly more traffic at the top, than a comment somewhere towards the bottom or in the middle. So it’s very important that you comment first because generally the first comment is higher up, and that’s going to get you the most traffic. Now usually, without a tool, you’d have to just go to the site periodically and check whether or not it’s posted anything new, and try to be the first one.

But there is an easier way, and it’s called Feedly. Now Feedly is basically a new version of Google reader, which was retired recently.  So head over to Feedly.com and click on the Get Started button, and you can actually log in with your Google account details. And this is what you’ll see once you log in. Once you’re logged in click on the Add Content button, and put the home page URL of the site that you want to comment on, and it will do a little search and when it finds the result that you’re looking for click on the plus sign, and that will add it as a source to your reader. Now you can organize these by categories, or if you’re only going to be commenting on one particular type of site you can just add it.

So to add a category  just click on here, and then put in whatever describes the category, in this case blogging, and then click on add, and when you do that it’s been added to your reader. And if you want to add another one, say we wanted to add ShoeMoney, ShoeMoney.com, it will automatically search, and here we go, ShoeMoney, skills to pay the bills, click on the plus sign, and you can choose the same category or make a different one, and click on add.

So once you’ve added a few, click on My Feedly, and then click on the category or just the site that you want to look at. So as you can see here, is a very nice, easy to read layout of the latest posts from all the sites that are in your feed. So this is much, much easier than going to each site individually because once you log in, you can see the time here, so one day, and if, let’s say, someone published something 20 minutes ago, you can be the first or second person to post. So to see the post itself click on it, and it will show you a little preview of the post. You can see maybe in this case this isn’t actually a post you could add any value to, so there’s no point in leaving a comment.

But if there is, click on the preview button, and that will basically open it in a browser within Feedly, that you can use to comment on. So this post in ShoeMoney, as you can see it’s the actual full post. And then when you scroll to the bottom you have the comment section here, and you can add one just like you would if you were actually at ShoeMoney.  So you can see how easy this is. This is scale blog commenting, you can just literally leave comment after comment after comment within Feedly, without having to go to each individual site. So that’s all there is to generating traffic with blog comments, thanks for watching this video and I’ll see you in the next one.