How to Build Authority with Donation Links

Whether you’re a world-renowned philanthropist — or a penny-pinching miser — you’ll be donating like mad when you realize that your donation dollars can land you top-quality backlinks from authority sites. Best of all, this technique will also allow you to get your links placed on high PageRank pages (often as high as PR5), without having to do any work. This video will show you how to find donation link opportunities, and how to get the most out of them.

Video Transcript

Hey, what’s up everybody, it’s Brian Dean from Quick Sprout, and in this video I’m going to show you how to build links using donation link building. And the great thing about donation link building is it’s a really really easy and straightforward. Once you find a site like this that actively accepts donations, and links out to sites that have donated, it’s just a matter of clicking on the donate button, submitting a donation along with your site anchor text, and a few days later, or sometimes even a few hours later, your link shows up.

The hard part is finding these. There’s not many good search strings because everyone seems to word everything differently. So in this video, the emphasis is going to be how to find these sites that accept donations.

So this is a general rule of thumb to evaluate a potential for a donation site. You want to look at the page page rank. In this case you can’t see it in the video, but this is the page page rank, or with a page authority of 50. So very good, and worth the $75 or $100 or $50, in this case, that the site requires to get a link. And this is one of the best ways to get links on actual high page rank pages. One thing you do have to be a little concerned about sometimes is the number of outbound links. In this case there’s only a few outbound links, so the page rank isn’t being diluted. But if you do run across a page like this with a lot of outbound links, hundreds of outbound links, it’s possible that the page rank could be diluted to the point where you’re not getting a lot of value, but that just depends on the page rank of the page.

So if it’s a page rank two or page rank three page, you should be concerned about outbound links. But if it’s a page rank five or page rank six page, there’s plenty of link juice to go around, so you don’t really have to be too concerned with the outbound links. I don’t count outbound links, and I don’t recommend you do that, but just give it an eyeball and if it seems like a lot of links on the page relevant to the page rank of that page.

Now, here’s some search strings to get you started to help you find sites that accept donations. The first is ‘donation list’ + ‘contributors’ and what this does is it shows you pages that list the contributors, and then you go to each one and see, like this one, if they have outbound links on that page, and if they do, are they do follow, and you can check that using the Mozbar or the SEObook toolbar. In this case the links are do follow.

Another one you can use is ‘contributors page’ + ‘donate.’ Similar to the other one, but like I said, the wording is important because they all seem to word everything differently, I don’t know why, but every site has a different way of doing it, so there’s not a lot of really good footprints you can use to find these donation links, but I’ve found that these two search strings ‘donation lists’ + ‘contributors’ and ‘contributors page’ + ‘donate’ tend to work the best.

Now there’s an easier way to find sites that accept donations with follow links, and that’s to reverse engineer. So when you do find a site or number of sites that accept donations, sometimes you’ll see the same site on this list over and over again. So what I like to do is I like to find sites like this that actually use keyword anchor text, because you know they’re in it for the SEO value. They’re not like David Matusz who probably just donated because he likes this service. This person did it for 100% SEO value. So you want to take a set like this and put it into Ahrefs. I found another one just for the example in this video, but you can just put in one or two or three or four just and see what you come up with.

So when you put it into Ahrefs, click on search links and then click on the external page tab, and that will bring you all the external links pointing to this site. And right away, I see one, ‘sitebar’. Now I know from experience that this is something that accepts donations, So these are the kinds of things you want to eyeball. Look for donate, contributor, support, those type of words in the URL. Here’s another one: cygwindonations. So this person has done a lot of donation link building, so all you do is go to these, find the links that are on this page, and then reverse engineer those and you’ll find dozens of places that accept donations in exchange for a link.

Now if you somehow run out or you want to find some different ones than are out there, because a lot of times these get hit up over and over again, you can use Indiegogo, and Indiegogo is a site for mostly independent films to gather funding. And a lot of times they’ll accept your donation and hook you up with a link as a way to entice you to link to them.

Another site that does this is Kickstarter, which you’ve probably heard of. Very similar, just a crowdsourcing site to raise funds for projects. And I used to just go through manually and go through all the campaigns and see what they would give you, so let me show you an example. So when you click on Indiegogo, Kickstarter, exactly the same. Under the ‘Perks’ area, it says here, ‘We will list your name on the website’. Now, a lot of times they’ll list the name or link, but not always, so it’s worth asking them or visiting the site to see if they’ve already list the links. And you also want to visit the site to see if it’s somewhat niche relevant or authoritative.

Now a way that I’ve found to make this process a lot easier is to use the search string. I put in Indiegogo or Kickstarter, and then I put the quotes ‘link to your website’ because this shows all the results within Indiegogo that are offering people, donators a link to their site, and as you can see it’s 1,800,000 results, so if you want to make sure that people are still accepting these donations, you can click search tools, and click the past year to make sure they’re somewhat updated.

Once you’ve done this, there’s no way around it, you do have to visit each of the sites and make a decision based on your SEO goals and your SEO budget to see if it’s worth donating. But a lot of times you can find some page ranked five sites that are somewhat niche related depending on what niche you’re in, they’ll give you a link for $25 or $5. It’s a great deal.

This is, in my opinion, one of the best and fastest ways to build authoritative links from authority pages, donation links. So thanks for watching, I’ll see you in the next video.