This is Your Brain on Visualization

How long do you think your attention span is? Maybe a minute or even two, right? Sadly, your attention span is 8 seconds. That’s one second shorter than that of a goldfish. So, when you show people paragraphs of text, don’t expect them to read it all.

But did you know visualizations such as infographics are thirty times more likely to be read than text? And if that’s not enough to convince you to start using visualizations within your marketing, maybe this infographic will change your mind:

 

this is your brain on visualization

 

Conclusion

You should consider creating infographics because they drive 250% more traffic than ordinary blog posts do. If you don’t believe me, just look at Mashablethey get three times more tweets when a post includes an infographic than when it doesn’t. Plus, 65% of people are visual learners, which means showing data in a visual format will make it easier for your readers to learn.

Once you create an infographic, make sure you check out this post as it will teach you how to make it go viral.

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