The Complete Guide To Building Your Blog Audience
Syndicating On Other Websites
In the last chapter we gave you strategies for paid content syndication. The tools discussed give you an opportunity to pay to have your articles promoted on popular websites including some of the biggest news websites and blogs on the Internet.
In this chapter we’re putting the focus back on organic blog marketing.
There are many different ways you can organically submit your content to platforms to expose them to communities.
Before we get started we want to share a list of places you can syndicate your content:
That list is very extensive and is a great resource for syndicating your content on other websites.
If you follow these strategies and while creating the type of content each community demands you have the chance to grow traffic, earn subscribers and grow your blog.
Again, it’s not easy to market your blog by organically syndicating your content, but it’s proven to be a good strategy for many bloggers.
Let’s get into the strategies.
Scoop.it is something you may have seen on LinkedIn or Twitter. It’s a content curating tool that people use to build communities usually through social media.
Folks that use Scoop.it pull content together that is useful for a target audience. Scoop.it puts this content together in an online newspaper format making it easy for the audience to see the main page and pick and choose the articles that look most interesting.
The idea of Scoop.it is to curate content from all over the web, but the secret is that people are simply looking for useful, interesting and entertaining content.
Here is how to use Scoop.it to syndicate your content for an audience to read.
Step 1 Choose A Popular Topic From Your Blog
Start with a popular topic in your blog. If you’re a doctor, the topic might be articles about eating right or about a specific illness.
Step 2 Curate Your Best Content For The Topic
Look at your analytics and add the best articles to the Scoop.it. Do this each week to create weekly Scoop.it collections of your best articles for your popular topics.
Step 3 Share Your Scoop.it With Your Social Communities
Once complete, share your Scoop.it collections with your social media audiences. Share it multiple times. Integrate with Buffer, which we mentioned earlier. This will make it easier for you to schedule updates to share your curated content on Scoop.it multiple times each week.
Step 4 Create More Topics
Once you’ve done it for one topic expand with more topics. You can do this with existing articles from your archives. Add new articles as possible and supplement with other articles from around the web.
When you use other articles from around the web, reach out to those that you include and encourage them to share your collection. They’ll be sharing their content and yours when they do.
Step 5 Create Email Newsletters
Use your Scoop.it to create email newsletters. This is the type of content that email subscribers love to get weekly. It’s a great way to keep those people engaged with your email program and you can mix in your marketing updates to keep the calls to action coming.
Inbound.org is a community that shares interesting, useful and entertaining content from the online marketing world. It covers everything from SEO to Social Media to Blogging and much more.
Thousands of users share all kinds of content — blog posts, videos, guides, slideshows and more. The post is listed as a title with a short description in Inbound.org. Users can go read the article and come back to comment with others on Inbound.org.
Many share any article they find interesting. Others share only their own content.
Here is how to use Inbound.org to syndicate your content and share it with a waiting community.
Step 1 Share Your Content That Aligns With Previously Successful Posts
Checking out the All Time most active content on Inbound.org will show you that there are two types of content (for the most part) that become popular.
First, quick articles or posts that are funny, witty or clever are hits. They might have one tip that is incredibly useful and obvious once you know what it is.
Second, long articles (2,000+ words) including lists and guides. You’re reading an example of one right now.
Step 2 Create And Share Co-Authored Posts
Do you know someone in the online marketing world? If you have a good relationship with that person see if you can create a co-authored piece of content. You’re reading an example of this right now.
Share this content on Inbound.org. It won’t appear as if you’re only promoting your own content if there are two of you that have created it. And both authors (or more if you can) are able to share and upvote the content giving it more of a chance to succeed.
Step 3 Share Other People’s Content
Being self-promotional on Inbound.org will get you banned. You need to share other people’s content in order to be successful.
Share only the best content that you read including yours and that of others.
A key component of this is to share content (yours and others) that the community probably hasn’t seen before on any channel.
Need content to share?
Use the content shared in your sharing community. Remember to only share the absolute best stuff that others might not have seen anywhere else.
Hacker News is part of the Y Combinator incubator. Folks from the tech and online marketing worlds submit the collection of articles. They form another strong community of people coming together to curate and share interesting articles and content from around the web.
Hacker News has a similar community as Inbound.org, but perhaps skews a little more toward tech and development. If your blog aligns well with this type of community there is potential to have your articles do well on the site.
Here are some steps to try your hand at Hacker News.
Step 1 Comment On Popular Posts
Commenting is one of the best ways to build your profile on Hacker News. It’s difficult to come in right away and share articles. People might click if the title is intriguing, but people also look at your profile to see who you are.
Commenting on popular posts will build your reputation. You’ll be paying it forward before you start submitting your own content.
Give first. Share second.
Step 2 Share Content From Around The Web
You can see the most popular content on Hacker News at any time by looking at the Best section. You’ll notice that many of the topics are tech-related. They have a unique perspective that the community on Hacker News shares.
Here is what the community seems to like the best:
- Personal stories of success and pain (see: Why I turned down $5 million VC funding)
- Hacks, interesting ways to build news skills (see: How to get goo at chess, fast)
- Shocking tech news (see: Google account vulnerability)
- Virtual reality and machines (see: high frequency dating)
Use these four criteria to start finding articles and content from around the web. Share the ones that have likely not been shared before on the site (see: Guidelines).
Step 3 Share Your Own Content
As you build your profile with comments and solid shares from around the web you’ll be able to start adding your own content.
If you want to have the best chance of succeeding in the community then create content based on the four criteria above. Those will give you the best chance of having something that does well and sends traffic back to your blog.
We talked a little bit about Reddit in the Paid Social section of this guide. We didn’t include Reddit in the social section because it better fits here in the content syndication section.
Like the previous items mentioned here, Reddit is a place where all kinds of content can be shared with a large community of online users.
Here is how to have Reddit success, the front page of the Internet. This is going to be similar to the other communities on here including Hacker News.
Step 1 Build Your Profile By Commenting On Niche-Relevant Topics
Just like on Hacker News, building your profile on Reddit can really help you to gain respect. The Reddit community appreciates people that take the time to add to the community. It’s a sarcastic community that appreciates witty, clever comments.
Short, snappy comments that are clever are appreciated. So are personal stories that you can tell in the comments to build on a popular piece of content that was shared.
Add these types of comments and you’ll receive upvotes for your contributions, which will build your profile for later on when you want to share your own content.
Step 2 Share The Type Of Content That Your Niche Reddit Audience Loves
Here is the type of content Reddit seems to like the most in a general sense:
- Clever, shocking or awkward memes (see: grandma holding a gun)
- Amazing stories of science (see: street pipes burst from below the street)
- Shocking historical facts (see: today I learned the government profits from student loans)
There are many other types of content that do well, but these are three good content types to target. But on Reddit you’re not targeting the general Reddit audience. Start by starting your target niche. There are tons of different categories.
Share content from around the web that fits those criteria and share it in your niche.
Step 3 Share Your Own Content
Finally, as you build your reputation as a strong contributor to the community you can start sharing your own content. Publish content that fits the criteria for successful posts and you’ll have the highest chance for success.
Blog Catalog is a place where people go to read the best blogs around the Web. You can pay to promote your latest posts on various places in the catalog. It’s a great way to increase traffic to your latest post. With the premium features you can even have posts written about your blog and blog post and have your latest posts shared on social media.
Blog Carnival is the concept of curating related posts for specific topics. Browse through the list of carnivals on the site and find the 3 that are most relevant to your new blog post. Submit your article to be included in the review where thousands of people will potentially see your post listed.
Blogarama is a blog search engine. Submit your blog so that users can find your latest blog post.
Slashdot is a community that submits and shares a variety of different blog posts, articles and other types of content from around the web. When you publish a new post, submit it on Slashdot. Make adjustments to your post if necessary to fit the guidelines for submission.
The users are in charge on Newsvine. Users on the site have complete control over the news articles from around the web that are featured on the site’s homepage and various filter pages. Signup for an account and publish your post to your personal column where the community will have the opportunity to share it with more people on the site.
Digg is a place where the best and most interesting content is shared from around the web each day. It remains one of the most popular sites on the web and it can be a great place to get traffic for your new blog post. Submit your blog post to Digg. It’s easy and you have the potential to get a lot of good traffic to your post.
Diigo is a community of bloggers and content producers that collaborate to research and create great content. Join these groups and you’ll have the opportunity to submit your blog post for consideration in the posts of others. It’s a way to show others how valuable your post can be for the content they want to create. Build connections. Build links and get more traffic.
BuzzBundle is a software tool that allows you to create multiple social media accounts. You can easily create new accounts and automate the sharing of your blog posts to each of them. You don’t have to worry about logging in and out of multiple accounts. Do it all in one place and quickly get your blog post shared multiple times so it can gain the attention of more people.
Submit your blog feed to Alltop. Find the niche that best fits your blog. Your most recent post will appear at the top of the feed and you’ll have instant access to the thousands of users on Alltop that are looking for great content like yours.
Technorati is one of the most extensive blog directories on the web. Submit your blog and add the appropriate tags for your niche. Your blog will be included and listed based on traffic. As your traffic grows you’ll gain in rankings. By submitting your feed your latest blog post will be included giving you a link back to your blog and another automated way for each of your new posts to be syndicated.
Add your blog to the BlogHub directory to get listed in a place where thousands of other bloggers frequently visit to find blog posts and interact on the forums.
Regator curates the best blogs and best posts from around the web. Submit your blog for review. Once accepted, your latest posts will be featured on the site.
IceRocket is a search engine that lets you submit your blog for inclusion. Submit yours and you’ll start being listed for the thousands of users looking for great content.
Search for your blog’s URL on bloglovin’ and follow it. This will get your blog on the list for other followers to follow.
For even more blog directories and syndication sites see this post:
Putting It All Together
Syndicating your content is another great way to market your blog.
We’ve given you a few strategies you can use to syndicate your content around the web. Some involve building small communities, which we discussed the first chapter. That is a recurring theme in blog marketing and it will serve you well as you work to market your blog and its posts.
For the final chapter we’re going to discuss how you can repurpose your blog content.
What is the point of repurposing blog content?
You can increase the reach of the content by adapting it to fit more people’s preferred content type. And the great part is you don’t have to create new content to do it.
Are you ready?