In this guide to syndicating blog content on other websites we’re putting the focus on organic blog marketing.
There are many different ways you can organically submit your content to platforms to expose them to communities.
If you follow these strategies and while creating the type of content each community demands you have the chance to grow traffic, earn subscribers and grow your blog.
Before we get started we want to share a list of places you can syndicate your content:
That list is very extensive and is a great resource for syndicating your content on other websites.
Again, it’s not easy to market your blog by organically syndicating your content, but it’s proven to be a good strategy for many bloggers.
Let’s get into the strategies.
Scoop.it is something you may have seen on LinkedIn or Twitter. It’s a content curating tool that people use to build communities usually through social media.
Folks that use Scoop.it pull content together that is useful for a target audience. Scoop.it puts this content together in an online newspaper format making it easy for the audience to see the main page and pick and choose the articles that look most interesting.
The idea of Scoop.it is to curate content from all over the web, but the secret is that people are simply looking for useful, interesting and entertaining content.
Here is how to use Scoop.it to syndicate your content for an audience to read.
Step 1 – Choose A Popular Topic From Your Blog
Start with a popular topic in your blog. If you’re a doctor, the topic might be articles about eating right or about a specific illness.
Step 2 – Curate Your Best Content For The Topic
Look at your analytics and add the best articles to the Scoop.it. Do this each week to create weekly Scoop.it collections of your best articles for your popular topics.
Step 3 – Share Your Scoop.it With Your Social Communities
Once complete, share your Scoop.it collections with your social media audiences. Share it multiple times. Integrate with Buffer, which we mentioned earlier. This will make it easier for you to schedule updates to share your curated content on Scoop.it multiple times each week.
Step 4 – Create More Topics
Once you’ve done it for one topic expand with more topics. You can do this with existing articles from your archives. Add new articles as possible and supplement with other articles from around the web.
When you use other articles from around the web, reach out to those that you include and encourage them to share your collection. They’ll be sharing their content and yours when they do.
Step 5 – Create Email Newsletters
Use your Scoop.it to create email newsletters. This is the type of content that email subscribers love to get weekly. It’s a great way to keep those people engaged with your email program and you can mix in your marketing updates to keep the calls to action coming.
Hacker News is part of the Y Combinator incubator. Folks from the tech and online marketing worlds submit the collection of articles. They form another strong community of people coming together to curate and share interesting articles and content from around the web.
Hacker News has a similar community as Inbound.org, but perhaps skews a little more toward tech and development. If your blog aligns well with this type of community there is potential to have your articles do well on the site.
Here are some steps to try your hand at Hacker News.
Step 1 – Comment On Popular Posts
Commenting is one of the best ways to build your profile on Hacker News. It’s difficult to come in right away and share articles. People might click if the title is intriguing, but people also look at your profile to see who you are.
Commenting on popular posts will build your reputation. You’ll be paying it forward before you start submitting your own content.
Give first. Share second.
Step 2 – Share Content From Around The Web
You can see the most popular content on Hacker News at any time by looking at the Best section. You’ll notice that many of the topics are tech-related. They have a unique perspective that the community on Hacker News shares.
Here is what the community seems to like the best:
- Personal stories of success and pain (see: Why I turned down $5 million VC funding)
- Hacks, interesting ways to build news skills (see: How to get goo at chess, fast)
- Shocking tech news (see: Google account vulnerability)
- Virtual reality and machines (see: high frequency dating)
Use these four criteria to start finding articles and content from around the web. Share the ones that have likely not been shared before on the site (see: Guidelines).
Step 3 – Share Your Own Content
As you build your profile with comments and solid shares from around the web you’ll be able to start adding your own content.
If you want to have the best chance of succeeding in the community then create content based on the four criteria above. Those will give you the best chance of having something that does well and sends traffic back to your blog.
Like the previous items mentioned here, Reddit is a place where all kinds of content can be shared with a large community of online users.
Here is how to have Reddit success, the front page of the Internet. This is going to be similar to the other communities on here including Hacker News.
Step 1 – Build Your Profile By Commenting On Niche-Relevant Topics
Just like on Hacker News, building your profile on Reddit can really help you to gain respect. The Reddit community appreciates people that take the time to add to the community. It’s a sarcastic community that appreciates witty, clever comments.
Short, snappy comments that are clever are appreciated. So are personal stories that you can tell in the comments to build on a popular piece of content that was shared.
Add these types of comments and you’ll receive upvotes for your contributions, which will build your profile for later on when you want to share your own content.
Step 2 – Share The Type Of Content That Your Niche Reddit Audience Loves
Here is the type of content Reddit seems to like the most in a general sense:
- Clever, shocking or awkward memes (see: grandma holding a gun)
- Amazing stories of science (see: street pipes burst from below the street)
- Shocking historical facts (see: today I learned the government profits from student loans)
There are many other types of content that do well, but these are three good content types to target. But on Reddit you’re not targeting the general Reddit audience. Start by starting your target niche. There are tons of different categories.
Share content from around the web that fits those criteria and share it in your niche.
Step 3 – Share Your Own Content
Finally, as you build your reputation as a strong contributor to the community you can start sharing your own content. Publish content that fits the criteria for successful posts and you’ll have the highest chance for success.
Slashdot is a community that submits and shares a variety of different blog posts, articles and other types of content from around the web. When you publish a new post, submit it on Slashdot. Make adjustments to your post if necessary to fit the guidelines for submission.
Submit your blog feed to Alltop. Find the niche that best fits your blog. Your most recent post will appear at the top of the feed and you’ll have instant access to the thousands of users on Alltop that are looking for great content like yours.
Search for your blog’s URL on bloglovin’ and follow it. This will get your blog on the list for other followers to follow.
For even more blog directories and syndication sites see this post:
Syndicating your content is another great way to market your blog.
We’ve given you a few strategies you can use to syndicate your content around the web. Some others involve building small communities, which we discussed in other posts. That is a recurring theme in blog marketing and it will serve you well as you work to market your blog and its posts.
Want more? Check out our other guides on building your blog audience for more tips to growing your blog.