Visual content is king.
That’s why I’m always using images, graphs, and screenshots in my blog posts. But infographics are arguably the most powerful type of visual you can use in the content creation process.
According to HubSpot, infographics can increase website traffic by up to 12%.
It’s also worth noting that people follow instructions 323% more efficiently when text is paired with illustrations, compared to instructions without any visuals.
30% of marketers use original infographics more than other types of visual content, like GIFs and videos. Furthermore, 42% of marketers say that original infographics drive the highest engagement rates compared to other visual content on their website.
Infographics are liked and shared on social media at triple the rate of other types of content.
So for those of you who are currently creating original infographics as part of your content strategy, you’re definitely on the right track. But publishing infographics alone won’t always lead to more links.
To get the most out of your infographics, you need to optimize your visual content to enhance your link building strategy as well. Infographics and building backlinks can work together in unison.
For those of you who don’t know how to do this, I’ll explain exactly what you need to do in this guide.
Create an embed code for your infographic
So you took the time to find a topic that’s related to your brand. You conducted research, and maybe even did an independent study or experiment.
Then you used this information to publish an original infographic. That’s great news, and definitely something that you should be proud of.
But now what?
The first thing you should do after you create an infographic is generate an embed code. What’s an embed code?
For those of you who are unfamiliar with this term, I’ll quickly explain. Simply put, this is a code that people can use to share your infographic with ease. You’ve probably seen these before on other websites.
All a person needs to do is copy and paste the HTML code on their website. This automatically posts the infographic while giving you an attribution link back to your site.
You could always make this code manually, but I wouldn’t suggest that. Instead, you can take advantage of tools like the embed code generator from Siege Media.
It’s very straightforward and much easier than manually creating an embed code. All you have to do is fill out the form fields and your code will automatically be generated.
Some of you might be wondering why you need to do this. Couldn’t someone just download the image or take a screenshot to add the infographic to their own website? Yes.
But without an embed code, you run the risk of someone stealing your infographic without giving you the credit. The embed code not only makes this less likely, but it also increases the chances of people sharing the infographic because it’s just that much easier than alternative routes.
All you have to do is add the “use this code” section at the bottom right corner of the screenshot above to your website. Ironically, this acts as an embed code within an embed code.
When you add this to your site, another code will be generated on the front end for users who land on your page where the infographic is published. Just make sure you’re using the text editor in WordPress when you paste the code. If you paste the code to the visual editor it won’t be formatted properly.
Share your infographic on social media
Once your infographic has been published, you need to get it exposed to as many eyes as possible. The best way to do this is by leveraging all of your existing distribution channels.
Post the infographic on social media profiles. Facebook, Twitter, Instagram, and Pinterest are all great options.
With the help from the team at Buzzsumo, Noah Kagen at OkDork analyzed 100 million articles posted on social media. Here’s what was discovered.
Infographics were shared more than any other type of content on social media.
Getting more shares increases your exposure, and makes it more likely that a webmaster will see your content and ultimately add it to their website as well. As a result, you’ll be able to build more links with this strategy.
This is especially true for those of you in the B2B space. After all, not everyone on social media has the opportunity to add content to a website. But other website owners do.
65% of B2B marketers use infographics for content marketing purposes.
This strategy is viable for all different types of brands, regardless of who you are targeting. The more places that you share your content, the more likely it is that people will see it, which increases the chances that it gets shared.
Find infographic directories
For link building purposes, it’s in your best interest to submit your infographics to directories.
These are pages and sites that are specifically made for displaying infographics. This is another way to get as many as eyes as possible on your content.
There are lots of benefits behind this strategy. First off all, by being featured on a directory, there will be a link back to your website.
But these directories also make it easier for other people to find your infographic as well. Those people can use the infographic for their own websites after browsing and finding your content on a directory. As a result, you’ll build additional backlinks.
So how can you find these directories? Just search for them on Google.
Here are some of my favorite options that you can consider:
There are dozens of other quality infographic directories on the web. But you can use these to get started.
When you’re assessing an infographic directory, you should try to focus on the ones with highest domain authority.
You’ll come across some sites that make you pay for infographic submissions, but I would definitely advise against that. In my opinion and based on my personal experiences, it’s just not worth the money.
There are plenty of infographic directories that will let you upload your content for free, so you can stick to those instead.
It’s also important that you submit to active directories. To determine if a site is active, you can narrow your search range on Google.
By default, Google will give you the results for “all time.”
The algorithm is pretty good at making sure that you’re seeing the most relevant results, so you may not see top hits that are inactive. But with that said, you can click “tools” and change the search to “past year” just to be safe.
You don’t want to submit to a site only to learn that it isn’t active, especially if you’re paying. So find curated lists of infographic directories that are recent and accurate. Even if it’s free, it’s still a waste of your time if you’re submitting infographics to inactive directories.
Reach out to websites
Manual outreach to other websites will be a bit more work on your end. But it can pay off big time when it comes to building backlinks.
I’d say this is the most important part of getting links and exposure from your infographics.
When I talk to website owners about this, they all seem to have the same question. Who do you reach out to?
You need to find websites that are related to the infographic that you published. Contacting everyone and anyone in your space is tedious, time-consuming, and will likely result in low conversion rates.
Instead, you can do some link prospecting to narrow your options. Start by navigating to Visual.ly and run a search for infographics that are related to the one you just published.
Narrow the search by making sure you are only viewing infographics that are trending. You can select your category as well.
Alternatively, you can search for keywords and filter the results by “views” instead of trending.
Let’s take a look at an example of a trending infographic in the gaming category.
This is a good place to start for those of you who are in this niche. As you can see, this infographic has nearly 135k views. So it’s safe to say that it’s popular.
Now just run a search for the title of that infographic on Google, and add the word “infographic” to the search query.
All of the results that are displayed are likely candidates to publish your infographic as well.
Since these sites already published that popular infographic in your niche, they will be more willing and likely to accept yours. This is a much more viable strategy then just randomly picking websites out of thin air.
With this method, at least you know that the site has a history of publishing other infographics that weren’t their own original content.
Lots of times these requests will be welcomed with open arms, especially if your infographic is new and updated. This adds value to their website.
When you reach out, you could say something specific like:
Hey, I noticed a couple of years ago you published the “How to Pick the Perfect Video Game” infographic. I love that. I actually just posted another one with updated sources for 2019.
Something along those lines will definitely grab the webmaster’s attention. Or you can just tell them that you infographic is relevant to their content and will fit well on their website.
Another way to find websites that have a history of publishing popular infographics is by using the reverse image search feature on Google.
Head back to Visual.ly and right click on the image. Then select “copy image address.”
Navigate over to Google Images.
If you click on the little camera icon next to the search bar, it allows you to search using images as opposed to traditional text.
Then simply paste the image address and you can see everywhere that the particular infographic has been published.
From here, you can take the same approach as before. Just reach out to those websites with quick pitch for your own infographic.
Again, these are great targets because they have a history of sharing popular infographics in your niche.
There are so many infographics out there on the web.
You need to find ways to gain exposure and make yours stand out from the crowd. The best way to do this is by using your infographics as a link building strategy.
Following the tactics that I’ve outlined in this guide will increase your chances of building more backlinks each time you publish an infographic.
Once you develop a relationship with some of these sites that publish your content, it will easier for you to get published on a more frequent basis. If they accept you once, it’s more likely that they’ll feature you again moving forward.
Create an embed code for all of your infographics. Share your content on social media. Submit your infographics to directories. Carefully choose your targets for manual outreach.
Taking these steps increases the chances of your infographic going viral, and ensures that you’ll build quality backlinks.