How Much Copy Should You Write on Your Homepage?

Have you ever wondered how much copy you should have on your homepage? With Crazy Egg, I’ve tested everything from long sales letters to a minimal homepage.

So, what’s the right approach? Well, it’s not as simple as giving you one answer. To explain how much copy you should write on your homepage, I’ve created an infographic…

 

How Much Copy Should You Write on Your Homepage?

 

Conclusion

It’s all about persuasion. That’s what you need to focus on when it comes to your homepage copy. If you can convert someone with one word, then one word is all you need.

But if you need more words to get your message across, then you should write more copy.

What have you found to convert better? Short or long homepages?

Embed This Image On Your Site (copy code below):