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Testimonials… It’s an age-old tactic that’s been working in marketing for decades. Why? Because it gives potential customers a reassurance that your product or service…
Continue ReadingA landing page, simply put, is any page that gets traffic from anywhere other than the same pages on your site — hence the name…
Continue ReadingTraffic acquisition is only half the marketing equation. In addition to bringing visitors to your website, you need to keep them there. Not only that,…
Continue ReadingOne of the most crucial facets to a successful landing page is the target customer. After all, if you aren’t getting the right people to…
Continue ReadingMany marketing professionals have the best of intentions when it comes to creating landing pages, but sometimes their aspirations fall flat for one simple reason:…
Continue ReadingIn this post, we’re going to walk through how to interpret A/B testing results in order to choose a winner by analyzing the results of…
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