Blogging

Wouldn’t it be great if every single person who clicked on one of your articles read it from start to finish, unable to pull their eyes away from the screen? We think we both know the answer to that question. To achieve this goal, however, you must master the art […]

Ask any North-American male aged 17-30 whether he’s heard of Dollar Shave Club (DSC). He’ll probably say, “Yeah.” And it’s not just dudes who know about DSC. A lot of women know about it too because they’ve bought subscriptions for the men in their lives. Dollar Shave Club is a

It’s time to start creating content. But not just any content. We’re talking relevant, creative, engaging content that actually gets read. And that’s exactly what you’ll get. Here we cover the six steps of the creative process, in depth and with specific examples showing you how to turn your idea

Around a decade ago, we ran a Crazy Egg test, which showed that most people weren’t scrolling and reading our copy. Because of the data, we decided to run an A/B test on the homepage. The homepage at the time had 1,292 words. The form fields were way below the

You’ve just poured your heart and soul into creating an epic blog post your audience will love. You’ve clicked the “Publish” button…Now what? It may be tempting to leave it at that and move on to the next project. You’ve got more blogs to write, more topics to cover, and

In 2014, Google hit us with a penalty, and our traffic plummeted. The reason was shared duplicate content on another site. We had to perform a deep analysis and investigation into the root cause of this significant traffic dip. Today, we’ll reflect on this event and ask a new question: