Popups are an easy way to collect leads, add subscribers to your email list, and drive engagement on your website. Some popups even convert at a higher rate than landing pages.
The easiest way to add popup functionality to your site is with WordPress plugins.
The 7 Best WordPress Popup Plugin
There’s definitely some other plugins you can use for popups on WordPress, but these are really popular, trusted, secure options. That’s important if you have people entering personal info on your site.
Below you’ll find in-depth reviews of each popup plugin. There are important differences you want to understand before installing them on your site.
The reviews are followed by a brief guide that can help you assess your options and find the right one for you.
Ninja Popups is one of the most popular WordPress popup plugins on the market. I’m not saying you should always follow the crowd, popularity is usually a telling sign when it comes to quality.
Of the reason why Ninja Popups is one of my favorite plugins is because they offer an extensive list of features, the popups are extremely responsive and work well on mobile devices in addition to desktop browsers and it’s easy for anyone to configure this plugin, even if you don’t have any coding experience.
With Ninja Popups, you can customize the design of your popups to match your trending website color schemes. Ninja Popups also lets you customize things like the size of your popups and colors of the buttons.
This is important because this plugin also offers A/B testing. You can try different variations of your popups to see which is the most effective and yields the highest conversions.
In addition to the A/B tests, Ninja Popups has a detailed analytics page. You can see other KPIs with charts to help you improve your popups. This plugin has page level targeting as well, so you can have different popups for each page on your site depending on your goals.
The regular license for a single website starts at $24, making this plugin extremely affordable. It’s ideal for nearly any type of popup campaign you want to run.
Getsitecontrol is a powerful popup plugin for WordPress.
They help you generate leads easily with different widgets.
You’ll also be able to manage all of your widgets in a single, powerful dashboard that lets you manage your popups across multiple different websites. It also allows you to manage the popups’ appearance, target audience, and integrations.
Seamless integrations include Google Analytics, Hubspot, AWeber, ConvertKit, and SendGrid. Rest easy knowing that Getsitecontrol will play nice with your business’s existing workflow.
Along with popups, you’ll also get:
- Template galleries
- Mobile popups
- CSS editor
- Direct links to widgets
- Picture and GIF search
- A/B testing
- Multi-page widgets
- Unlimited users
Pricing starts at $7 a month that includes 20,000 monthly widget views. Getsitecontrol also comes with a 7-day free trial with no commitment or credit card needed.
With Elementor Pro, you can build any type of website popup from scratch.
They have a ton of different features and unique tools too. They’ll allow you to make popups to help in:
- Capturing leads
- Making announcements
- Keeping users on the page with exit intent notifications
- Growing your email list
- Content lock and upgrades
- Full screen welcome mats
- Generate sales by showcasing products and upsells
- Build login forms
Elementor Pro offers advanced targeting options as well. For example, you can trigger a popup after a specified number of page views or a specified number of sessions. You can even control popups by the device a user is browsing from.
Popups are triggered based on actions such as scrolling, clicks, page loading, inactivity, and exit intent. You can show certain popups on posts with specific tags, authors, or categories. This plugin also offers WooCommerce integration.
You can also hide popups for users who are logged in. That way you won’t be asking for an email address that’s already been added to your subscriber list.
Subscriptions start at $49 per year for Elementor Pro, which is a bargain, in my opinion, considering all of the advanced features you’ll get for that price, plus design elements that are second to none. You can create beautiful popups that are visually appealing and attractive to your audience.
OptinMonster is a very popular lead generation software. They also help you with other marketing tactics — but it’s their WordPress popup plugin Popups by OptinMonster really stands out.
You don’t need highly technical skills to use it. Its drag-and-drop builder is dead simple to use. In addition to popups, this plugin allows you to create other campaigns like:
- Slide-in forms, or scroll triggered boxes
- In-line forms
- Mobile-specific forms
- Floating headers
- Footer bars
- Welcome gates
OptinMonster offers advanced targeting based on personalized behavior for each unique website visitor. This technology is made to trigger popups at the most optimal time to drive conversions.
They specialize in popups with exit intent technology. The software can determine when a website visitor is going to leave your page based on their browsing behavior.
For example, if they open a new tab, there’s a good chance they are going to navigate to that tab. So that’s a time when an exit intent popup would be triggered.
This is great because you don’t want popups to be intrusive to a user’s browsing experience, but you do want to catch visitors before they leave.
OptinMonster claims that this plugin has helped some websites boost conversion rates by up to 785%. While I can’t guarantee you’ll get those same results, I’d definitely say it’s worth a try.
All of the campaigns built with the Popups by OptinMonster plugin are mobile friendly and highly responsive. The plugin integrates with your email marketing software as well. You can run A/B tests with this plugin. And you’ll have access to Google Analytics data for all of your campaigns.
The Layered Popups plugin lets you create popups that are — you guessed it — layered.
That means they allow you to layer images on top of one another. This opens the doors for some very creative and engaging images.
I’d recommend this to anyone who wants to implement website popups that are far from boring and separate themselves from the crowd. I’d also recommend it to anyone who isn’t afraid to get a little creative or has very exact needs with their designs.
This plugin has a visual editor, which makes it easy for anyone to create and make changes to the design of these popups. Layered Popups has several options for display modes as well. These are some of the options for triggering a popup:
- Exit intent
- Idle pages
- Once per session
- Once every specified number of days
- Every visit
- HTML element click
- Specified delays
Layered Popups is also compatible with some of the top email marketing platforms on the market. As a matter of fact, the plugin supports 56 of these email systems, but some of the biggest names include:
- Constant Contact
- Campaign Monitor
- Active Campaign
So it’s safe to assume that whatever software you’re using for email is on this list.
When you install Layered Popups to your WordPress site, you’ll have access to more than 150 templates. You can also create an unlimited amount of A/B tests for different elements of your popups. With pricing starting at just $21, this is definitely one of the best WordPress popup plugins available.
The ConvertPlus WordPress plugin is designed for driving conversions with popups. They offer a suite of features to help get it done:
- Popups, of course
- Fullscreen popups
- Top bar information
- Bottom bar information
- Sticky boxes
One of my favorite features of ConvertPlus is the template selection. You can take one of the 100+ templates and make slight tweaks to personalize it for your own website content.
ConvertPlus has more than 700 fonts that will make your popups stand out. They offer custom CSS, animations, and background settings as well. You’ll also benefit from real-time analytics for your popups and other campaigns. This information will help you track KPIs like views, clicks, and conversions.
This plugin integrates with email marketing software, as well as other CRM solutions such as:
- Contact Form 7
- WP Registration Form
The Bloom WordPress plugin is designed specifically for email opt-ins. There are six different ways to display these opt-in forms on your website.
- Automatic popups
- Automatic fly-ins
- Inline opt-in forms
- Below content forms
- Widget area forms
- Required opt-in for content unlock
The last option is something that’s unique. Depending on what your website is offering, you can restrict content to the average user.
This is a great way to entice opt-ins or registrations. If your visitor wants to access your premium offerings, they’ll have to sign up first.
Popups can be triggered based on a number of different actions.
- Delay based on time
- Triggered based on scrolling
- After comment popups
- Post-purchase popups
- Inactivity popups
Bloom also works with 16 different email marketing platforms, including:
- Campaign Monitor
Bloom has hundreds of templates for your popups. You can also customize things like the borders and edges of your popups. The color options are virtually unlimited, so you won’t have to worry about finding a color scheme to match your website design.
The Top WordPress Popup Plguins in Summary
Ninja Popups and Getsitecontrol are two of the best WordPress popup plugins on the market. But it’s also worth considering Elementor Pro, Popups by OptinMonster, and the other top picks on our list.
The best WordPress popup plugins make it easy to create the type of popups you want while also integrating smoothly with other software you’re using. This will maximize the performance of your popups.