Want to jump straight to the answer? Our recommendation for most people is Iconosquare, because it’s easy to use, has all the features you need, and is trusted by some of the world’s biggest brands.
Without understanding your Instagram analytics, you’re not going to grow. And yet, many people rely on trying to guess at the algorithm to strategize, instead of using a tool specifically designed to help.
We’ve put together a list of the best Instagram analytics tools out there to help you access your stats, understand them, and use them to hit your goals and master the platform.
The Top 5 Best Instagram Analytics Tools
- Iconosquare – Best Overall
- Sprout Social – Best for Teams
- Squarelovin – Best for Content Strategy
- Minter.io – Best for Pure Data
- Keyhole – Best for Influencer Campaigns
Instagram Insights is also a free tool built into every IG business account that you can use to pull insights directly from the platform. It does not give the same depth, details, or clarity as the other tools on this list, but it is a great first step if you are starting your Instagram account and looking for overviews.
Whether you want to use analytics to plan future content or to ace your next product launch – here’s the best tools out there to help you understand what’s working for you the platform.
Iconosquare – Best Overall
Iconosquare is one of the most popular analytics tools for Instagram – and for good reason.
The dashboard is intuitive, with an easy and clean interface, and a huge range of customization features for you to choose which analytics you want to see.
You can filter your analytics by content, engagement, reach, hashtags, story performance or even profile activity. The data you get about how followers interact with your page is dense, easy to understand, and varied.
Choose This Tool For:
- Multiple accounts and access for your whole team.
- Different types of research and detailed data reports.
- Help planning your feed and curating content.
- A customizable dashboard for analytics that work for you.
- Analytics labels and better campaigns.
- You can analyze multiple platforms all from the same account, including Facebook, Twitter, and Tiktok.
- You can pull reports from analytics data which is great for social media managers or building strategies.
- You can track your competitors and hashtags in your industry to see where you need to improve.
- You can schedule your Instagram posts ahead of time and preview your feed.
- There’s a media library for visual media, captions, and hashtags.
Sprout Social — Best For Teams
Sprout Social is a social media management tool that ticks a lot of boxes.
One of the things that they do best is running analytics – including Instagram analytics.
Like the other tools we’ve talked about, Sprout Social runs reports and ad analytics on engagement, performance, views, likes, follows, and reach. It has a clean, customizable dashboard that’s easy to use and you can pull graphs or reports from the data.
What makes Sprout Social a little different, though, is that the analytics you can access are really in-depth—including paid data points with some of the higher paid plans. You can also share data across your team, as well as analyze data points across different accounts, including competitor accounts and the top performing accounts in your industry.
Choose This Tool For:
Post and account analytics like insights into reach, engagement, likes, comments, and follows
- Tracking trends and hashtags across your accounts and your competitors.
- Analyzing audience behavior and demographics.
- Pulling reports for your team on performance to help you plan your strategy.
Because Sprout Social is a social media management tool, not just an analytics tool, the plans do include a lot more than just Instagram analytics.
If you sign up for the standard plan, you’ll get access to scheduling and analytics across multiple platforms, CRM and SEO tools, content management, and paid promotion tools.
It’s worth it for bigger businesses and agencies that manage a lot of accounts, but for Instagram analytics and creators – their features might not be that useful.
And, the biggest downside to Sprout Social is that because of the huge list of features and high-quality analytics, the price point is only really suited to bigger companies or agencies.
Squarelovin — Best For Content Strategy
Squarelovin is a social media management platform that includes Instagram analytics as one of its features.
Like most analysis tools, you have a dashboard that gives you insights into your likes, engagement, performance, etc. However, what makes Squarelovin different is that it doesn’t just give you insight into how your followers are behaving – it also tells you how to then use that to grow.
With features like engagement graphs, posting time suggestions, and optimizing your filters for the best results, this is a powerful tool for actually taking analytics and turning them into a strategy for growth.
It’s great for tracking your Instagram success on a post-by-post basis, and unlike many other tools on this list, it focuses on helping you take your analytics data and using that to plan when and why you should post for the best results.
Choose This Tool For:
- A score for each post so you can understand the engagement, the likes, the shares, and which of your posts perform best.
- Suggestions about how you can strategize and when you should post.
- Optimization tips for better posts and better content.
There aren’t too many extra features – the analytics and the strategy suggestions are it but you can also create detailed performance reports, optimize posting times, and evaluate hashtag engagement.
Additionally, there’s no paid plan—the platform is free.
Minter.io — Best For Pure Data
Minter.io is a social media analytics platform for Instagram, Tiktok, Facebook, Twitter, and LinkedIn. Minter.io offers Instagram analytics for individuals, agencies, businesses, and brands, including audience insights, follower growth, and tracking your social mentions.
This platform’s sleek, minimalistic interface includes clean, easy-to-use tools and a simple, customizable dashboard.
As an analytics tool, Minter.io really is one of the best. You get insights and data on your posts, stories, followers, demographics, engagement, and hashtags. This tool is all about providing as much data as possible to give you a clear idea of who is following you and what they want to see.
Unlike some of the other tools on the list, there is no free version. But considering the range of features and depth of insights you get, the starting price really is worth it.
Choose This Tool For
- Tracking follower growth and audience engagement.
- Insights into your followers, including demographics, behavior, and interests.
- Tracking your mentions, hashtags, and growth over a certain time period.
- Analyzing your content, including stories, posts, and when your best times to post are.
- Detailed reports into how you compare to other accounts.
There are so many Instagram features that you don’t really need anything else—unless, of course, you’re evaluating other social media platforms as well as Instagram. And Minter.io does give you access to analytics across your other social media accounts, along with pullable graphs and data.
You also get a free audit to tell you how successful your account is.
Minter.io is great if you are data-driven. If you want to see the deep analytics of your account, or a client’s account, to understand what works and what doesn’t, there’s no better tool.
If you want help coming up with a plan or putting the data into action, though, you won’t get it here. This tool is literally just for the data.
Keyhole — Best For Influencer Campaigns
Keyhole is an Instagram analytics platform tailored at measuring the success of campaigns.
Specifically, at measuring the ROI of influencer marketing.
The tool does also come with features like competitor analysis, social listening, and brand monitoring – but the real focus is on using analytics to leverage influencer marketing.
Keyhole helps you to both analyze your own account and monitor who’s talking about it and reporting content, as well as to analyze the accounts of other influencers or to see who would be the best fit for your next campaign.
Like the other tools on the list, Keyhole does offer analytics for features like engagement likes, follower growth, or reach. You can also add other accounts outside Instagram and measure the analytics and growth on those too.
The big differentiator with Keyhole, though, is that it’s a very profit-based tool, compared to many others. The goal is to help users not just grow their accounts, but also make sales.
Choose This Tool For
- Analyzing Instagram data like users, reach, engagement, impressions, and campaigns.
- Tracking and analyzing competitor accounts and competitor campaigns.
- Analyzing and auditing influencer accounts to identify the best influencers for your campaigns.
- Monitoring and analyzing your mentions and top performing hashtags.
- Publishing and scheduling features are available for Instagram and for other social media accounts.
- You get campaign and event tracking and access to downloadable reports that can be shared with clients or teams.
- Market research and competitor benchmarking tools.
This tool probably won’t help the average Instagram user, but for bigger influencers or agencies running marketing campaigns, there is no better analytics tool. If you want to use analytics to maximize profits or sales on the platform, this is perfect for you.
If you just want to measure the success of your own Instagram account though, this is probably way too big for you.
Considering it’s aimed at B2C brands and agencies, it’s safe to say it’s probably not that affordable for solopreneurs with the SMB & Freelancer package costing $79 per month billed annually.
How to Find The Best Instagram Analytics Tool For You
Choosing an Instagram Analytics tool is tough – there are a lot to choose from, and honestly, they’re all great.
But – when you’re deciding on the right choice for you – there are a few things you should ask yourself.
When we were shortlisting our top picks for this list, there were a few criteria we used to pick the creme de la creme of analytic tools:
- Does it help you analyze the data?
- Can you generate reports?
- What data does it include?
These are things you should consider too, when choosing a tool – and here’s why.
Does It Help You Analyze The Data?
The only value data and analytics has to your Instagram is whether or not you can then use that to grow your account. Unless you are a data analyst or you have a good grasp on the algorithm, you might find it useful to have a tool that helps you use your analytics to put together a strategy.
A tool like Minter.io might have great data, but if you don’t know how to use it, it won’t be the right tool for you.
So when you’re choosing a tool, think about how hands-on you want to be with analyzing your data—and if you want help making a plan, think about choosing a tool like Squarelovin that includes the data analysis.
Can You Generate Reports?
If you just want to know how to grow your Instagram and get more followers, you might not think that pulling reports is important.
But if you’re an agency, an influencer, or a social media manager, you might need to show clients what’s working, and what isn’t, with their accounts.
If you think there’s a chance you may have to present the data to someone, choose a tool that makes this easy by including reporting capabilities. Tools like Sprout Social have intuitive reporting features that are designed to help you present your analytics in a clear, concise way.
What Data Does It Include?
Arguably, the most important thing to look for with an analytics tool is whether it gives you the data you need.
Do you want to learn about your competitors? Do you want to know what’s trending? Do you want to know why your last post failed and the one before that went viral?
It should really go without saying, but choosing an analytics tool that covers the exact metrics you need to know to hit your goals is essential. If Instagram insights covers everything you need, there’s no sense in paying for another tool.
However, if you need to find the best influencers to ensure your next campaign is a success, then paying for a tool makes a lot more sense.
What you choose will completely depend on what you want to get out of Instagram.
That being said – everyone should be using Instagram Insights anyway. It’s already in your Instagram app and it’s a powerful tool. But if you can combine that with one of the other tools on this list—one that meets your needs, fits your budget, and helps you hit your goals—that’s when you’ll really start to see results on the platform.