Landing pages are supposed to help boost your conversions, but in some cases, they kill them. When does that happen? If your landing pages have the wrong copy or distract your visitors, your conversion rate will drop.
And that’s just the tip of the iceberg. To help you maximize your landing page conversion rate, I’ve created an infographic that breaks down the flaws you need avoid and the specific steps you need to take in order to grow your revenue.
Creating a landing page doesn’t ensure you will generate more sales and leads. If you create dull headlines or place calls to action in the wrong place, you’ll notice a decrease in revenue.
The biggest thing I’ve learned about landing page optimization is that the most creative pages tend to convert the best. For example, I saw over a 30% increase in conversions when I started using geo-location within my copy. I saw another 18% increase in conversions when I removed the logo from the top of the landing page.
How else can you increase your landing page conversions?