How Blockchain Is Changing the Digital Marketing Industry

Cryptocurrencies have been a hot topic lately to say the least.

You probably heard about Bitcoin years ago—the most popular cryptocurrency with the most media coverage. In the early days, it was primarily used for transactions on the dark web.

But today, cryptocurrencies have evolved and are starting to gain traction.

Everyone knows someone with a cryptocurrency story. Either a friend, family member, or a friend of a friend invested in Bitcoin years ago and made a fortune off it.

Or maybe you’ve talked to someone who regrets selling too early before some of the most recent surges took place.

That said, I didn’t create this guide to spark a cryptocurrency debate. Everyone has an opinion on this method of payment, and I don’t want to get into all the pros and cons.

Instead, I want to focus on one specific area that makes this technology work.


On the surface level, people associate blockchain with buying and selling cryptocurrencies, but it’s much more than that.

As a marketer, you need to recognize the latest trends and understand how blockchain technology works.

It will potentially impact your business today and in the future. It’s in your best interest to start educating yourself now.

Even if you’re not planning to implement cryptocurrency as a payment method just yet, knowing the concepts of blockchain is still important because it’s changing the digital marketing industry.

Here’s what you need to know.

What is blockchain?

Let’s start with the basics.

Blockchain technology can be compared to a shared ledger or an open record system.

These records are used to keep track of different transactions. There are multiple uses for the records on file.

As I said before, cryptocurrency is what comes to mind first. But blockchain can also be used to keep track of data such as home records, voting records, and medical information.

Each transaction is segmented by blocks, hence the name.

These blocks get verified by other users within the system. Blocks cannot be changed once they are verified.

The permanent blocks become added to a chain of other blocks that have already been validated as well.

It may sound a bit confusing, but here’s a great visual representation of the way blockchain works:

how does blockchain work

Right now, people are constantly buying and selling goods on the web. You might be one of those people.

But let’s look at third-party marketplace websites such as eBay.

Marketplaces turn a profit by charging buyers and sellers fees to use their platforms. If you buy something on eBay, the platform will use your bank and the seller’s bank to verify the transaction.

They will also confirm that the buyer and product actually exist.

Blockchain technology allows buyers and sellers to cut out these middlemen. This makes it possible to process transactions without the need of a third-party marketplace.

There won’t be any banks involved or transaction fees associated with the purchase either. Neither party will have to worry about exchange rates, even for international purchases.

It’s supposed to be a safe and fast way to make transactions. Blockchain is the backbone behind peer-to-peer electronic payments.

The first blockchain was created when the first cryptocurrency was created.

The software is open-source, allowing anyone to see the coding and make modifications to it. Next, different people and companies came out with different versions of blockchain without using the original coding.

Any user can see transactions made with blockchain.

They are visible to everyone, even when completed between two people. While the blockchains are visible to anyone, the identities of the users can remain anonymous:


Instead of having a name, each user in the system has a public address.

Algorithms can be written to automate the transactions. This is similar to the way you pay a Spotify subscription each month with your credit card.

Now that you understand the basics of how blockchain works, I’ll show you how this technology is being used to revolutionize the digital marketing industry.

Middlemen in digital marketing can be eliminated

Blockchain technology makes it possible for advertisers to avoid middlemen.

Right now, marketers go through third parties to handle their advertisements.

Let’s go through an example.

Let’s say a company wants to offer banner advertisements on its website. But it doesn’t want to sell its ad space to just anyone.

Ads linking to low authority or sketchy businesses won’t add credibility to your website.

How does this company proceed? It goes through a platform such as Google. In this case, Google will act as the middleman.

By participating in Google Adsense, the company is assured that it will be connected only with credible businesses that want to buy advertising space.

This process makes both parties feel secure about the ads.

The site selling the space knows it won’t have any malicious content from unreputable brands being displayed on its pages. Furthermore, the company buying the advertisement knows that its ads will be run on legitimate sites.

Google processes the transaction and charges a fee for its part in the deal.

That’s the current system that marketers are using without blockchain technology:

without blockchain

Now, let’s apply the blockchain concepts to this example.

Companies won’t have the need to go through a third-party platform such as Google with the blockchain structure.

That’s because blockchain users can be verified through its networks. People would know they’re getting what they’re paying for as opposed to potentially paying for clicks that aren’t genuine.

It’s still a safe and secure way to process each transaction.

Blockchain, ultimately, eliminates the need for intermediaries in the procedure:

with blockchain

Don’t get me wrong.

Google and its advertising platform aren’t going anywhere just yet. That’s not what I’m saying. It’s still arguably the biggest powerhouse in the marketing industry.

I’m not telling you to ditch your Google AdSense strategy either.

All I’m saying is the concepts behind blockchain technology will make it possible for companies to avoid these types of third-party platforms.

Ditching the middleman will make advertisements more profitable since marketers won’t have to pay additional fees for the transactions.

Consumers can control content

As a marketer, you don’t want to hear this, but consumers don’t want to see ads all the time.

That’s why ad blocking penetration continues to rise each year in the United States:

ad blocking penetration

People have different reasons for using ad blockers.

According to a recent study, 51% of people justify their use of ad blockers because it’s their Internet experience and they want to be in complete control of it.

Other top results from the survey include convenience and wanting on-demand content without waiting for an ad to load.

In some instances, it seems ads have grown out of control. But that’s the nature of the modern digital world.

Ad targeting has become much better with new technology. The ability, for example, to use lifetime value to create Facebook audiences that convert makes it much easier for businesses to reach their target markets.

Sometimes when a customer makes a transaction or gives out their information to one party, they receive advertisements even when they never opted in to it.

Blockchain technology can give consumers the right to charge companies for their contact information.

If a company wants a consumer to subscribe to their newsletter, the customer can reply with their price to receive that content.

For example, each consumer who reads an email could cost brands fractions of a cent. Transactions would be processed through cryptocurrencies automatically.

This concept gives consumers complete control over who has their information.

It will also make it more challenging for marketers to showcase their relevance and level of importance to the consumer. Brands will need to learn how to create a highly effective value proposition in these instances.

Transparency and accountability will build trust

It’s not always easy for brands to gain the trust of their consumers. This is especially true for smaller, less-known businesses.

With so much information out there, people have become skeptical about what they’re being told and which brands are telling the truth.

People want answers.

They want to know where their food is coming from.

They want to make sure their clothes are coming from factories with appropriate working conditions for the employees.

Trust has a major impact on purchasing decisions:


Blockchain will force businesses to become more transparent about their operations.

That’s because every step and record can be verified and documented for everyone to see on these open source networks.

Consumers can have complete access to the supply chain of a retailer or distributor.

This type of information will show everyone exactly how and where their products are being manufactured. Each step of the process is tracked with blockchain.

Since this information will become public record, companies will be held more accountable for their actions.

They can’t claim their goods were manufactured in a factory with good health conditions if that’s not true. Otherwise, it won’t be verified in the blockchain.

Do you think this sounds crazy? Too good to be true?

Think again. Companies have already started doing this.

I recently read a case study on this subject, involving IBM and Walmart. It covers the supply chain process with blockchain technology:

IBM walmart

Technology was used to track where the products were coming from.

In this case, it was tracking food. The idea was to trace the source and supply chain of pork products through each step of the supply chain.

It started all the way back in China—the world’s largest pork producer.

Blockchain holds companies accountable and builds trust between the brand and its customers. This is a brand’s way of showing everyone it has nothing to hide.

With blockchain technology, the public can see digital contracts between two parties.

This forces everyone involved to keep up their end of the deal.

Security must be a priority

With this technology becoming part of our lives fast, businesses need to prioritize security more than ever.

Don’t get me wrong, businesses always needed to emphasize website security and protecting customer information.

However, since blockchain can be used to process transactions, malicious advertisements could potentially become an issue.

People are already concerned about malicious malware and viruses when it comes to their privacy and ads:


As a result of these concerns, we should see a growth in the fraud verification industry.

They will implement blockchain technology.

The verifications required to add blocks in this system can prevent criminals and bots from stealing precious information.

Businesses will accept more alternative payment methods

Right now, you probably can’t walk into your local coffee shop and buy something with Bitcoin or another cryptocurrency.

But we may not be too far from those days.

Some companies are already preparing to adapt to alternative payment types:

alternative payment

Only about 9% of businesses plan to accept Bitcoin within the next three years.

It hasn’t penetrated the mass consumer market yet, but this could be approaching us faster than you might think.

Blockchain technology is making this possible.

As a business owner, you need to recognize this and at least prepare yourself to adapt when these types of payments gain more traction at the mass consumer level.


Blockchain is almost always associated with processing cryptocurrency payments.

However, this technology can be used for much more than that. Its applications have the ability to change the digital marketing world as we know it.

Blockchain gives marketers the ability to cut out middlemen when buying or selling advertisements, e.g., for a PPC campaign.

Consumers will have more control over which companies can send them information.

Since blockchain transactions are an open ledger for anyone to see, businesses will be held accountable for their actions and forced to be more transparent.

Your business might not be ready to accept cryptocurrency just yet, and I’m not saying it should be. But it should keep an eye on this emerging trend in the coming years.

How is your company preparing for digital marketing changes associated with blockchain technology?


  1. Best IT Recruitment Agencies in Delhi :

    Thanks for sharing such a wonderful article with us. Appreciable piece of work done by you. I have a information regarding a website providing Best IT Recruitment Agencies in Delhi. I suggest people to take these services and make the most of it.

  2. Blogs by Neil patel are really amazing and we have been using tips and tricks for our website and it has been very useful

    Thanks & Regards

  3. Hytek Food Equipments :

    Great article, really very nice information.
    Hytek provides all type of commercial kitchen equipment in India. To know more just call us at 9215788337 or visit our websit-

  4. Great article. we have been using your tips and tricks for years now and these have been really helpful over the years. to know more: check out :

  5. There is nothing substantial in this blog post about blockchain and it’s relation with the digital marketing industry. Didn’t expect such a vague post by Neil. This is just a click bait.

  6. Thank q so much for sharing this articles. i learned some tips.

  7. Good one.


  8. Lindsay Mcdougall :

    Nice article and thanks for sharing @cbsgosoft

  9. Xtreem Solution :

    The blockchain is the new buzzword that has disrupted the financial and technical landscapes around the globe. While people hear it around 3-4 times today, they hardly know what it means and how it works. A lot consider it as a bubble and the other lot is favoring it by adapting to the changes. There is an existing knowledge gap in the ecosystem about Blockchain. This article is trying to bridge the gap as a comprehensive end to end guide.

    Blockchain found its use in the real market by what is known as smart contracts. The smart contract is basically a rule book that binds the sender and receiver with a set of policies. The smart contracts are released only when the set of conditions they stand for are met.

    Insurance and loans

    The insurance and loans are disbursed only when a set of conditions are met. Insurance organizations and private lenders hire iOS developers and offer their users Apps that work on blockchain technology our post realated to . The user needs to submit the claim which is digitized and is verified before the claim is released. The smart contracts of the blockchain process the claims and disburse it rapidly in a secure and anonymous manner.

    Social media

    Blockchain offers a lot of opportunity to the social media users where their personal data can be digitized and sold without the risk of privacy issues.

  10. Hello thanks for providing useful info but can you please tell me why my blog keyword is not getting ranked and why my blog traffic decreased ? My blog Reviewbiz

  11. Industrial Valves India :

    Thank you so much for providing me with this wonderful article. Your Article is impressive and very informative. I am now a regular visitor of your website and bookmarked it.
    Industrial Valves India

  12. First of all bitcoin is unpredictable you can’t trust it Neil, an as far as block chain is considered i don’t think it’s capable of eliminating Google, Google is a giant, Google can not be eliminated. Though we are trying to implement block chain on our Car Key Replacement Houston website.

  13. Hello, thanks for the really nice and interesting article. It was most interesting reading through it. I have also spent some time investigating the topic and have published some blog posts on our website. digital marketing course in chennai

  14. Data is the centerpiece that holds the digital marketing industry together. Businesses and ad agencies use data to fine-tune targeting strategies, measure engagement and improve other facets of marketing, making data a central piece within this space. This is one of the areas that blockchain-based technologies could help improve. Because blockchain is a secure and decentralized platform, advertisers can use the platform to maintain an open and complete ledger of data transactions involving the consumer.

    digital marketing course in chennai

  15. I have used the same structure in my site
    showbox apk

  16. Thanks for this article full of the latest information about cryptocurrency. It must be helpful in selecting the virtual currency. Keep sharing such a useful information.

  17. Great article! Awesome feeling after reading your blog in morning with fresh mind that to on digital marketing related topic…Thanks so much for creating such a nice blog.

  18. thanks for sharing the blog

  19. Have noticed the growing number of people now spamming the comments. It never used to be like this.

    Seriously, it should follow that if you have to link to your site, at least let it be related to the article in some way. And do it with tact, too.

    Anyway, good primer on blockchain, Neil.

    Thanks for sharing.

  20. Nice article, creative writing is the most important for any social media platform.

  21. Hello Dear Neil Patel,

    Thanks for sharing this informative post about Blockchain.

    Do you want more visitor and traffic on your new business website? So, today I share with you New SEO Sites List, kindly visit on the site and increase your website visibility by creating social back link. –

  22. Thank you for sharing. I’m fascinated with your website.
    I am going to publish this to my facebook wall.

  23. Thanks for sharing. Keep up the good work.
    If you are looking for piles treatment in Dwarka then you must head to Dr. Ashish Bhanot at Dwarka piles clinic, Dwarka. So make it snappy and rush to the Best piles doctor in Dwarka. For more details visit

  24. home tutors in delhi :

    The post is very good. Thanks for sharing the best experience and knowledge

  25. Such a nice article
    also, check Weblieu Technologies Pvt. Ltd.

  26. Thanks for sharing this article,if you want to know more,please visit my site Telegram Bitcoin Investment Bot

  27. servicecorners :

    Thank you,
    This tool is simply amazing. Marketing is very necessary things to promote anything. in this digital world digital marketing is the best way to reach among your targeted audience. Service Corners is a Digital Marketing Company in Lucknow who can promote you to be more popular.

  28. I am going to publish this to my facebook wall.

  29. Spinal Fractures Specialist Doctor in dwarka :

    Thanks for sharing such a wonderful article. Very appreciable piece of work done by you. I have information regarding a website providing best services for best Spinal Fractures Specialist Doctor in Dwarka .

  30. sarah williams :

    My name is sarah williams,All thanks goes to Dr.uduebor for saving my marriage from toning apart.i feel so grateful and only have good words about a powerful spell caster named Dr.uduebor who helped me bring back my husband. We had been apart for 4 months, at first I was thinking if I was doing the right thing by contacting a spell caster, but I so much love my husband and won’t give him up for anything in this world. I decided to contact Dr.uduebor through his mail address I found on several testifiers messages online,and I told him about my situation, he laughed and told me my husband will be back to me in the next 48 hours. I felt it wasn’t going to happen at first until my husband called me and was so eager to have me back more than anything on earth.. Now we are together and him cant do without me,and both of us are happy. I feel so happy sharing this testimony because there was no negative act attached to his work. His work was smooth and fast. Thanks to Dr.uduebor for bringing back happiness to my life. I swear with my life that Dr.uduebor is a man to trust and take your problems to. You can contact him on his e-mail if you really truly want your love back.(

    10*HIV CURE

  31. blockchain business is now follow by most of the individual yet its a profitable business as well as e-commerce, food & cell phone repair services business

  32. International Tourist Center :

    Nice article and thanks for sharing @cbsgosoft

  33. Thamks for sharing this type information and appriciate to gain the knowldge for the blockchian.

  34. Hello, thanks for the really nice and interesting article. a big appreciation from my
    SEO & Digital marketing team.

  35. WOW i could understand this but what is blockchain meaning?????

  36. This blockchain would be beneficial for financial institution. It would be useful for goverment in third world fighting corruption. But we need multiple computers to work out with the chain.This can be or can’t be beneficial for the institutions. Jasa Web Murah

  37. tThe blockchain technology equals to more transparency. Cek harga buat situs jakarta
    Panduan Cara Membuat Website

  38. Metro Boston Clinical Partners :

    Nice article.

  39. Mohammad Asad :

    I’m an academic writer associated with Assignment Writing Help, and have more than 5 years of experience in assisting the scholars based in Gulf countries. You can approach me if you have any issues regarding academic writing.

  40. UV Gullas college of medicine is one of top ranking philippines University in Cebu city. International students have the oppertunity to study medicine in phillipines at affordable cost and world class University.

    • NEOLIFE INTERNATIONAL EDUCATION is Exclusive authorized Global representative for UV Gullas College of Medicine. NEOLIFE INTERNATIONAL Representatives are spread across Indian covering almost all states who guide in admission of students to get admission to the University. NEOLIFE is a pioneer in the field of Philippines overseas medical education has brought medical education possible even for lower middle class students from INDIA.

  41. opsmanager is the most efficient service management application that helps to automate routine tasks and ensures accurate quoting and invoicing. For more visit:

  42. Really nice content!! Visit my blog: >

  43. Jahnavi Chokshi :

    Hey Dear,
    informative article, keep sharing.

    Royal Hub specializes in delivering our clients first-class meetings and events.
    “The level of service U receive from Royal Hub is superior to any other event planning company with whom u have ever worked with in 10 years.”

    Best ideas, techniques and methodologies for my website by neil patel

  46. Really nice content!! Visit my blog :-

  47. Sir its a great post. I can say its something new to my knowledge. Thank you for sharing the awesome content like this.
    pollywood news

  48. Android App Development Company :

    Thanks for sharing this valuable information to the users. Keep it up. I have found a good info regarding android app development company, Have a look over there.

  49. Digital Marketing :

    Thanks much for such awesome post. It helped me a lot for learning digital marketing tactics and survive in marketing industry. So this blog post shares many new things to me , i use some of them. Keep sharing like this.

  50. Nice Blog!! Thanks for the information related to digital marketing. We Guarented a new statup providing Best Quality Furniture & Appliances for Sale.If any one want to Purchase Latest Design Furinuture & Appliances Just click the link to Visit us.

    Thank you

  51. Nice Article. Please also check

  52. Thanks so much for this article! I stumbled on it via Search engine and I can say that it’s well detailed ?

    Check out this great article that one of friends wrote some time ago about sales funnel, you will find it useful

  53. If you want, go over the videos below with your son, and then possibly use a piece of graph paper or paper to invent a game and try to get him to learn how to think of the state of each object, like Health-Points, or for a target Destroyed, it’s a good starter: Facebook video downloader

  54. You had written a very amazing article in very simple language which is easy to understand…
    Thank you for sharing…

  55. Max keto Because it is a new metric exit have in the fluid, you present definitely see the Keto Pro Fasting Reviews for your bathroom. The customers individual victimized this ingest and pioneer it to be operative. It starts excavation within a week and you leave see the changes in your body gradually with the orderly intake of this matter.
    Where to Buy Keto Pro Diet?

    You should always visit this supplement online on the officialdom website of the business. Abstain attractive it from local stores as you can get the wrong or reproduce products which are not ample for your upbeat. So now, why are you works wooly in purchasing this affix for coefficient exit? Try the fluid once and it give not thwart you by giving you the desirable results in few weeks.

  56. thanks for sharing a very informative information regarding block chain and how it help in the working process of digital marketing..for more information about digital marketing and its importance ..check this for more about online marketing…

  57. Blockchain is really a revolutionary technology. Next 10 years are really important for blockchain technology.

    Check out my blog where I write reviews of many daily use product and you can select a best product. For example Best Electric Shaver 2019

Speak Your Mind