How B2B Audiences Engage with Business Content Online

As a B2B company, you need to learn how to properly market your brand to the right audience.

That’s because your target market doesn’t consume content the same way as the average consumer does. Following the habits and trends of a typical consumer won’t help you.

This is especially important for businesses operating as B2B as well as B2C companies. You need to be able to segment your content for each audience.

If your company is strictly a B2B operation, the content creation process should be even easier for you. You won’t have to worry about consumer content at all.

But regardless of your situation, to do this effectively, you need to understand how B2B audiences engage with content.

Then, you can adjust your B2B marketing strategy accordingly to reach these people.

The majority of B2B marketers believe that their content marketing strategy is still in the early stages.

maturity level

Further, 91% of B2B companies use content marketing to promote their brands and reach their audiences.

But as you can see from the metrics above, the maturity levels of their marketing efforts are all over the board. Unless you’re in that top 9% who believe their strategies are sophisticated, it’s safe to say you could use some improvement.

That’s why I created this guide.

I’ll tell you exactly how B2B audiences engage with content. Then you can take this information to tailor your content strategy accordingly.

As a result, you’ll be able to generate more leads for your B2B company. Here’s what you need to know.

Focus on technology advancements

Your company needs to create business content that’s related to technology.

The best way to approach this is by discussing and showcasing new technological advancements your company has to offer.

Whether it’s new software, hardware, or other equipment, you’ll be able to offer exactly what your audience is looking for.

In fact, research shows that technology is the most popular business topic consumed by B2B audiences online.


This makes sense. Just think about it.

What is your B2B audience trying to accomplish?

Just like you, they want to improve their businesses. They’ll be researching the latest and greatest technology.

Even if your company hasn’t released new technology, you can still create content on the subject. Discuss industry updates and other advancements you’re anticipating.

Maybe you are developing something. You don’t need to wait until it’s released to share that information.

Learn how to build hype for a new product launch before the release.

Blog content

You know you need to create content focusing on new technology. But how do you distribute it?

You need to put lots of effort into your blogging strategy.

We know that 76% of B2B marketers publish blog posts. And 73% publish case studies.

You should do the same or risk falling behind your competitors. B2B marketing is a competitive field. Once a client builds a relationship with another company, it could be difficult for you to get their business.

But running a credible, informative, and resourceful blog will give you an edge.

That’s because 96% of B2B buyers say they want to consume content from industry leaders.

You can become that industry leader. Just make sure you publish content frequently to establish credibility. This will make it easier for you to get your target audience to engage with your content.

Plus, blogging is one of the best types of content that gets your audience into the conversion funnel.


If they’re reading your blog, it means they are on your website.

And that means they are more likely to convert, especially if you offer them actionable content.

After all, you’ve become an industry leader. The people reading your blog will be more inclined to use your products and services.

Furthermore, the publishing frequency of blog posts has a direct impact on website traffic.

This statement holds true for both B2B and B2C companies.

blog frequency

Simply put, the more blog posts you publish, the more inbound leads you’ll get.

Blogging will help improve your SEO strategy, which will result in expanding your reach through organic traffic.


Right now, your content might be good. But who wants to be good? That just isn’t enough.

You need to find ways to make your content great. Figure out how to stand out and speak to your B2B audience in ways they understand.

Learn how to enhance your content by building infographics.

Your brain processes images 60,000 times faster than words alone. Plus, 90% of information transmitted to your brain is visual. And 65% of people are visual learners.

That’s why infographics are so powerful, especially for B2B audiences.

infographics 1

As you can see from this data, 76% of B2B buyers said that infographics were a valuable part of the buying process.

This ranked higher than any other type of content from each buying stage.

As a B2B marketer, you need to create infographics to cater to your audience’s needs.

This can work in conjunction with your blogging strategy, discussed previously.

To make your posts more appealing, add custom infographics to them. As you can see from reading my content, I use images, graphs, and infographics in my blog posts all the time.

I believe in this strategy, and you should as well if you want to reach your B2B target market effectively.

Make it easy to find solutions

Your B2B company needs to offer solutions to your target audience.

For example, let’s say you manufacture goods. Once an order is placed, you promise to ship within three business days.

That could be the differentiating factor giving you a competitive edge over companies that may not ship for two weeks.

If a prospective B2B client is searching for a manufacturer that can deliver goods faster than their current supplier, your company would be a viable option.

However, you won’t be able to acquire these customers if it’s too difficult for them to find solutions on your website.

Keep these questions in mind when you’re designing your site:


Prospective clients need to find solutions to their problems. If you can create content that shows your qualifications, they’ll be more likely to use your services.

In addition to displaying information properly on your website, you need to take this strategy to the next level.

Share content on social media, which I’ll discuss in greater detail shortly.

You also need to offer excellent customer service. Make it easy for people to contact you online, over the phone, through email, or potentially in person.

Consider implementing live chat to provide better customer service as well.

This will make it much easier for your audience to find solutions when they’re consuming your content.

Social media

As I just said, you need to market your company through distribution channels outside of your website. Social media is a must.

Your B2B audience is active on social media.

Just like you, they probably have profiles on these platforms to promote their own businesses as well.

But they don’t consume content the same way as B2C consumers do. You can’t expect them to scroll mindlessly through Instagram to engage with business-related content.

Instead, B2B marketers have greater success on other platforms.

social media 1

LinkedIn, Twitter, and YouTube are the three most popular platforms for consuming B2B content online.

Your company needs to have an active presence on all three of these if you want to be successful.

Am I saying you don’t need Facebook? Absolutely not.

You should definitely have a Facebook page for your B2B company. It just shouldn’t take priority over your LinkedIn strategy.

Don’t waste your marketing dollars on Facebook ads that won’t get seen by your audience.

Know your audience’s business hours

If you’re going to use social media to attract B2B audiences, which you should, you need to understand when these people are active.

Post content during the hours when they’re online. This is different from targeting a B2C audience.

As a business owner, your company is on your mind 24/7. But that’s not always the case with your B2B audiences.

Your audience may not necessarily be other business owners. The people who have the buying power for other businesses could be managers or employees who get paid hourly or receive a salary.

When they go home after work, they aren’t thinking about their jobs.

Don’t share content on a Saturday afternoon when these people are not at work. They don’t consume business-related content when they’re not on the clock.

Email communication

Email marketing is another effective way to reach your B2B target market.

In one day, the average office worker receives 121 emails. Your content needs to be impressive to stand out from the other hundred messages in their inbox.

Otherwise, your message could go straight to the trash folder.

Although office workers get many emails, 77% of B2B consumers still say they prefer to have business communication through email.

That’s why B2B marketers name email as the most effective tactic for generating new leads.


Since you know this is how your audience is engaging with content, and it’s how they want to consume it, you need to focus on building quality email lists.

This will be different from a B2C email list building strategy.

When targeting consumers directly, you’ll have much larger email lists. Yes, obviously it’s better if those email addresses are qualified, but you won’t be as picky.

But with B2B email lists, qualified leads are an absolute necessity.

In addition to sending out newsletters and content, your B2B email strategy might require a bit more work.

You may want to consider sending individual messages to your current and prospective clients as opposed to using email software for mass distribution.

Depending on the size of your company, this won’t be unreasonable. Some of you may have only a dozen clients or so.

This strategy is unrealistic for B2C brands with thousands of subscribers on their email lists.

Prioritize organic search

I briefly mentioned SEO when I discussed your blogging strategy. But it’s worth talking about in greater detail.

If you want to successfully reach your B2B audience, your SEO strategy needs to be a priority.

Think about the way you personally consume content.

You are not only a B2B marketer but also a B2B consumer. Your habits should be similar to the habits of your target audience.

When you’re looking for information online, I bet you start with a Google search.

organic search

In fact, 81% of B2B purchases start with search.

As you can see, B2B audiences want to get to know companies from articles instead of paid ads. That’s why your blogging strategy is so important.

Not only will it help you with SEO, but it will also give your audience content they want to consume.

I’m not saying you shouldn’t pay for ads or run PPC campaigns. You can still generate leads from those.

But as you can see from those numbers above, organic traffic is more important.

Optimize content for mobile devices

One area where B2B audiences and B2C audiences have similarities is with the devices they use.

The days of business content being consumed only on desktop computers in the office are over.

Smartphones and tablets have penetrated the workplace.

Companies are getting more relaxed. They are not forcing their employees to sit in a cubicle for 40 hours a week.

With mobile devices, people can be productive on the go. They can work from homes, coffee shops, or even public transit.

People will work anywhere where they can be productive. If they finish their work for the day, they’ll be able to go home.

That’s probably why we’re seeing such a major growth in smartphone usage throughout the B2B buying process.

mobile 1

At the very least, your website needs to be optimized for mobile devices.

But you can take that strategy one step further. Your email content should be mobile-friendly as well.

Depending on the size of your company, you may even want to consider building a mobile app to reach your B2B target audience.

Industry trends

B2B audiences need to stay up to date with the latest industry news and trends.

In fact, 45% of B2B audiences read business content online to stay informed about industry trends.

industry trends

You can become a resource for that information. Consider using this topic to your advantage with your blogging and email strategies.

Publish blog posts about what to expect in your industry.

Send out email newsletters with breaking news stories.

If you can master this strategy, you can become the primary resource of industry information for your target audience.


B2B audiences don’t consume content online the same way as B2C consumers do.

You need to recognize this and adjust your content strategy accordingly.

Publish content about technological advancements. Keep your audience informed on industry news and trends.

Establish yourself as a credible resource through your blogging strategy.

Enhance your content with infographics.

Build a quality email list. Personalize your messages.

Stay active on social media. Just make sure you’re prioritizing the right distribution channels.

Know the days and times when your B2B audience is consuming content.

Recognize the devices people are using to engage with content. Make sure your website is optimized for mobile searches.

Once you understand how your target audience consumes business content online, you’ll be able to improve your overall B2B marketing strategy.

What type of online content is your company producing to reach prospective B2B clients?


  1. People Frequently Read Business Content Online To Learn About Industry Trends or Inform Their Buying Decisions . Businesses That Invest In High-Quality Content And SEO Services Can Engage Potential Customers.

    • Nicholas Shields :


      •• Are you Seeking for the Best Legit Professional Hackers online?
      Congratulations Your search ends right here with us. •• ????

      ?? For Years Now We have Been helping companies secure there Infrastructures against malicious Attacks, however private individuals have been making use of our services to provide Optimum solutions to their cyber and Hacking related Issues, such as providing them unlimited Access to their desired informations from their Target. ?

      ?? COMPOSITE HACKS is a vibrant squad of dedicated online hackers maintaining the highest standards and unparalleled professionalism in every aspect.
      We Are One Of The Leading Hack Teams In The United States With So Much Accolades From The Deep Web And IT Companies. ••
      ••We Offer Varieties Of LEGIT Hacking Services With the Help Of Our Root HackTools, Special HackTools and Our Technical Hacking Strategies Which Surpasses All Other Hackers.
      Our Major Services Includes:
      – PenTesting ??
      – JailBreaking ?
      – Website & Blog Hacking ?
      – PHONE HACK (which allows you to gain unnoticeable access to everything that is happening on your Target’s Phone such as Calls, Text Messages, Chats, Social Media Apps etc)??
      – Retrieval Of Lost Files and Datas.??
      – Credit Card Loading (Strictly USA and UK Cards) ? ?

      ? We have a team of seasoned PROFESSIONALS under various skillsets when it comes to online hacking services. Our company in fact houses a separate group of specialists who are productively focussed and established authorities in different platforms. They hail from a proven track record Called “HackerOne” and have cracked even the toughest of barriers to intrude and capture or recapture all relevant data needed by our Clients. Some Of These Specialist Includes ?? PETER YAWORSKI ??FRANS ROSEN?? JACK CABLE ??JOBERT ABMA?? ARNE SWINNEN ??And More. All you Need To do is To Write us a Mail Then We’ll Assign any of These Hackers To You Instantly.

      ?? COMPOSITE HACKS is available for customer care 24/7. Feel Free to Place your Requests.

      * Email:
      * Hire a Hacker!
      * Want faster service? Contact us!
      * HackerOne©?LLC 2018.
      * All Rights Reserved ®?

  2. But as you can see from the metrics above, the maturity levels of their marketing efforts are all over the board. Unless you’re in that top 9% who believe their strategies are sophisticated, it’s safe to say you could use some improvement.

  3. Top Placement Consultancy In Delhi :

    Thanks for sharing such a wonderful article with us. Appreciable piece of work done by you. I have a information regarding a website providing Top Placement Consultancy In Delhi. I suggest people to take these services and make the most of it.

  4. Very nice information shared by you. Thanks for sharing. Visit my site HP Laptop Customer Service and give your feedback.

  5. Very nice information shared by you. Thanks for sharing. Visit my site HP Laptop Customer Service and give your feedback.

  6. Aditya Kurapati :

    Well, I don’t remember where I exactly read that but I think it was on a forum and I also have a coach that told me that it was better :

  7. Thanks for sharing this important informatoion about on this topic, thanks for it .

  8. Good topic. There is no task with which our company could not cope.Pay attention to our site

  9. webroot geek squad :

    Thank you for this detailed guide.
    If required Webroot Geek Squad for

  10. I’m happy, because I’ve had to studied your post, as you do allow any form of business or promotion here. Please keep up for next time and be take-care for member.
    You must find helpful posting for next time.

  11. I want to share best place with you to some of the best places to learn and that is

  12. Geek Squad Tech Support :

    Geek Squad is a well-known team for customer support in the USA. If anyone has any problem with them about that product then contact

  13. Geek Squad Tech Support :

    Thanks for sharing such an important post with us because this post is very important for me. I also care about the safety of your website, to get more information contact Geek Squad Tech Support.

  14. Geek Squad Protection :

    Thanks for your post! I believe there are many who feel the same satisfaction as I read this article! I hope you will continue to have such articles to share with everyone!
    If you require Geek Squad Protection visit

  15. Best Buy Geek Squad :

    Thanks for providing such a wonderful experience Article Written by you it’s helpful for me
    For Latest Best Buy Geek Squad Services visit:

  16. Nice Article I was Searching For Affiliate Program For My Website & Found Your blog.
    It will Helpful To Me. Thanks Keep Writing thank you: Click this link => used items for sale for free get Try this.

  17. Kutte Kanniean :

    very good article , grate information about B2B Audiences and it is very helpful to my blog Navodaya Admit Card 2019 and
    Kar PUC Model Paper 2019

  18. Great Post! Thanks For Sharing, Nice Article Keep Sharing Check Out Our Website To Sell Your Old Mobile Phone at

  19. I want to share best place with you to some of the best places to learn and that is ankara konya h?zl? tren

  20. SEO Services in Delhi NCR :

    If you are looking for SEO Services in Delhi NCR, Contact us now

  21. Excelent post.

  22. Shophoop has all the possible variety of technical devices available on their online site for customers to buy. As is quite evident, devices like computers & tablets is necessary for everyone to have to be able to meet their requirements of the professional world. The computers and tablets section of Shophoop brings to display a lot of varieties of computers and tablets of various specifications suitable for use by various category of professionals.
    For more information you can visit my home page



    Our loans are well insured for maximum security is our priority, Our leading goal is to help you get the service you deserve, Our Loan program is the quickest. We give out loan in any currency of your choice {Us Dollar, pounds, Euro, Dinar, etc} and duration of 1 to 30 years to pay back the loan (secure and unsecured).

    Do you need any kind of loan and have low credit score, Have you find it difficult to get loans
    from local banks and other financial institutions? solution to your financial problem is STEPHEN WILLIAMS LOAN FIRM. The terms and conditions are very reasonable and considerate.

    We offer a wide range of financial services which includes: Xmas Loans, Business Loans, Debt Consolidation Loans, Personal Loans, Car loans, Hotel loans, Student loans, Home Refinancing Loans with low interest rate @2% per annul for individuals, companies and corporate bodies.

    Interested applicants should Contact us via email: Apply and be free from financial bondage.

  24. Canon Printer Tech Support UK :

    your blog is really usefull for every one thanks and keep posting,Canon Printer Helpline UK 0800-090-3826 Canon Printer Customer Service UK

  25. Hi Neil,

    Very nice post thanks for sharing

    This is much helpful for me great

  26. Thomas M. Gonzalez :

    Great Post!

    Thanks for sharing such informative post.

    If you are facing issues in doing mywifiext net login, then you can make a call and talk to the technical experts to get more technical help online.

    I hope this will help you out. Good luck 🙂

    Keep sharing.

  27. Effective love spell to fix your broken relationship,divorced on the right track call +1 (206) 785-9633

    My wife is back!!! my name is Alan Travis. I had a problem with my wife six months ago,which lead us apart. When she broke up with me,I was no longer myself,I felt so empty inside .Until a friend of mine told me about one of her spells that helped in same problem too that she found on a television program. i emailed the spell caster and I told him my problem and I did what he asked me to briefly make. to cut the long story short,Before I knew what was happening,not up to 48 hours,my wife gave me a call and she come back to me and told me she was sorry about what has happened, she now tell me every day she love and miss me. I was overwhelmed when she came to me and apologized for every wrong he has done. Now as i speak we are happier than ever before. I’m so grateful to this spell caster Dr. Davi and i will not stop publishing his name on the internet just for the good work he has been doing. To anyone who is reading this article and needs any help, Dr Davi can also offer any types of help like Reuniting of marriage and relationship, Court Cases Curing of all types of Diseases, Pregnancy Spell, Spiritual protection and lot’s more. You can contact him Via this email. ((

    Via website:

    Call or text him: +1 (206) 785-9633

  28. islami robert :

    am here to share with you my life experience on how a great man called Dr gbojie saved me and my marriage.I have been Married & Barren for for 5 years i had no child. i have never been pregnant i was a subject of laughter from my Friends & neighbors, i almost lost my marriage because of this issue.i was so confused that i did not know what to do until i came across this great Dr online and i contacted him at once i was scared weather it was going to work because i never believed things like this before, so i decided to give it a try and i did all what Dr gbojie asked of me and today to my greatest surprise i took in the first time and i gave birth to a bouncing baby boy and now my marriage that was about crashing before is now restored. my husband now love and want me better, Am so happy for everything that have been happening in my life since i met this Dr gbojie .I want to tell all the women/men out there who have a similar situation like mine,that the world is not over YET they should dry up their tears and contact this great man and their problem will be gone or are you also having other problems you can also contact Dr gbojie , here is how you can contact him or contact him via his whatsapp phone number +2349066410185.or contact him on his website :

  29. amarendra sharma :

    Every day different kinds of products import and to understand their demand, potential market, suppliers, and importers, import data report is a valid solution. If you’re looking for the demand of HYDROGEN PEROXIDE, you just need HYDROGEN PEROXIDE IMPORT DATA This data report comes in a user-friendly format that will be accessed from anywhere in the world.

  30. amarendra sharma :

    At SEAIR Exim Solutions, you can get import or export data of every kind of product. If you’re currently finding LED TV IMPORT DATA , then you just need to consult us. We are reputed and trustworthy market research firm that actually understand the needs of their clients. This data provides details of import activities of this specific good along with different other important information.

  31. amarendra sharma :

    Now, it’s easy to access shipping details with the help of import or export data. We at SEAIR Exim Solutions provide free access to sample report to get an idea about importation or exportation business.PE FLOOR SWEEPING IMPORT DATA is one of the most selling data reports that have each detail of this item. This data helps to know who’s importing this product, at what pricing, from which port, in which date & time etc.

  32. amarendra sharma :

    SEAIR Exim Solutions is one of the best places from where you’ll collect BEARING IMPORT DATA even at the most reasonable prices. This data offers a complete overview of the import status of BEARING Our firm committed to providing error-free and updated data report to their clients. For more information, click at

  33. Very nice topic .Thanks for sharing great post.
    Web Development services in Oman

  34. Nice article. If looking for medical insurance agent in dwarka then visit

  35. Wao… This is the very nice blog, very informative from business point of view. Thanks for sharing keep sharing with us…

  36. Dr Ashish Bhanot is the best doctor for pilonidal sinus in delhi. With a lot of years of experience he is regarded as one of the best doctors in Delhi. Head to AUM Clinics to live a healthy life. For more details visit

  37. Nice article. Keep it up. This content will help Digital Marketer a lot. Prime classes provides a good platform for those students who want to make their career in the field of Digital marketing. Please visit our website for more info –

  38. James Patricia :

    Many people comment many sites here but I think One of the best services provider-

  39. why is my computer so slow and how to make your computer faster and i also know about

Speak Your Mind