Augmented Reality SEO: What to Expect in the Future

Augmented reality. It sounds like a term that should be used to describe a science fiction movie.

But augmented reality (AR) has become a force to be reckoned with in 2018.

By definition, AR uses technology to superimpose computer-generated visuals on the user’s view of their real-world surroundings, which creates a composite view.

It sounds a bit complicated, but as you’ll see shortly, it’s actually a pretty basic concept you might be familiar with.

Although this technology is seemingly still in its infant stages, as marketers, we need to keep a close eye on how augmented reality can affect our brands.

The most successful businesses stay informed about the top marketing trends each year. AR is a topic that needs to be on your radar.

You need to take AR into consideration when devising your search engine optimization strategy.

SEO and AR?

Yes, on the surface these two ideas may not seem to be related, but they are. I wanted to explain why. That was my inspiration for writing this guide.

If you aren’t familiar with augmented reality, I’ll explain where this technology is now and how it’s being used.

I’ll also show you some plans and predictions for the future and how you can apply this technology in your business.

The basic concepts of augmented reality

Before we talk about the future of AR and how it will impact your SEO strategy, I want to make sure you really understand how it works.

In short, augmented reality uses technology to overlay visuals onto surroundings in the real world.

A great example of this technology used in popular culture is the Pokemon Go app. Users find fictional cartoon characters in real-world locations surrounding them.

pikachu

Look at the image above.

Obviously, this character isn’t actually standing in the grass. If the phone wasn’t there, all you would see is the grass, road, water, and a bridge.

Furthermore, if the user turned and looked to their left or right, the character wouldn’t be there either.

It’s a really cool concept that helped Pokemon Go become one of the most popular and successful gaming apps of all time. But we’ll talk more about that later.

Augmented reality isn’t just used for games. Social media apps Snapchat and Instagram both have AR features.

This technology is increasing in popularity, and users are growing to accept its application in their lives.

Understanding the differences between AR and VR

Augmented reality and virtual reality often get confused. That’s because we don’t use either of them every day, at least not yet.

AR and VR are similar because they both allow you to experience something you normally wouldn’t see in your life without the use of technology.

That said, augmented reality and virtual reality are very different.

Virtual reality has a much deeper impact on the user experience. Basically, an entirely new world is created using VR technology.

New sounds, images, video, and senses are all part of the VR experience that gets generated by computers.

Virtual reality typically requires special headsets or goggles in addition to headphones if users are experiencing it on their own, such as a virtual reality game.

But games aren’t the only way to experience VR. It’s also used in movies, concerts, and education. Amusement parks have virtual reality rides. The military uses virtual reality to put soldiers in combat scenarios.

What else do AR and VR have in common? They both have a bright future.

AR VR

As you can see from this graph, experts are predicting shipments of AR and VR equipment to astronomically skyrocket over the next few years.

This will result in high revenues for businesses in these industries.

Now, take a look at this graphic more carefully.

VR equipment is expected to ship more than double the units of AR equipment by the year 2021. However, the AR revenue is expected to be two and half times higher on those units.

That’s what makes augmented reality so appealing. You can get a high ROI on this technology because the equipment isn’t as cost-intensive and cumbersome as that of VR.

How augmented reality affects search engines

Now let’s dive into the SEO aspects of augmented reality.

All of the major search engines have algorithms for displaying search results. That’s how websites get ranked based on what terms people are searching for.

Many factors go into these algorithms to make sure the content that gets displayed is relevant to the searcher. Search engines use bots, also known as crawlers, to analyze your website content so that your pages can be ranked accordingly based on searches.

With the growing popularity of augmented reality, we can expect these search engines to adjust their algorithms accordingly.

app popularity

As you can see from the graph, augmented reality has been implemented in a wide variety of industries. Each year, the number of installed AR apps has been increasing.

I’m not expecting to see this trend slowing down in the near future. In fact, I’m expecting it to grow exponentially.

So offering AR content could potentially improve your search ranking.

Furthermore, these search engines themselves could employ augmented reality features to improve the search experiences of users. I’ll show you some examples of this later on.

If you want to stay on top of the latest technological advancements, you need to keep your eye on augmented reality trends.

Right now, SEO marketers use all different types of visuals to improve their content and search ranking. That includes:

  • images
  • videos
  • infographics

As a marketer, you may also want to consider ways to implement augmented reality into your content strategy. This is especially important if you’re targeting users browsing from mobile devices.

AR is a feature that can help improve the profitability of your small business mobile app.

Local SEO and augmented reality

For starters, you need to recognize how AR can impact local SEO.

Last year, 97% of consumers searched for a local business online.

local

These types of local searches are different, depending on the location of the searcher.

For example, if you search for an electrician in Florida, your results will differ from those of someone who searches for an electrician in California.

There are different factors in search algorithms that go into these local rankings. You need to plan for potential changes that augmented reality could bring in the future.

Mobile apps used for rating or reviewing businesses could start to employ AR technology. The same goes for Google business listings.

Here’s how it could potentially work. A consumer walks by your store. Rather than searching for the name of your business, they just open their mobile app that has AR features.

Now they can see reviews of your business just by pointing their mobile device in the direction of your store.

Your listings need to be accurate and up to date. Plan accordingly for this type of feature because it’s coming in the future.

You’ll also want to make sure that the details of your business are SEO friendly on all devices.

People will be browsing on phones, tablets, and computers.

The application of this AR concept would look something like this:

italian bakery

Users would see the star ratings of your business and be able to read customer reviews and testimonials that increase your brand credibility.

They’ll see your contact information and be able to make a reservation or set up an appointment directly from these AR platforms.

Google is already testing AR features

When you’re trying to predict the future of new technology, it’s always a good idea to see how giant corporations are planning to implement new features.

Google plans on making changes to improve Google Maps using augmented reality.

google AR

This image is a prototype of what this AR feature could look like.

There is no release date on this update just yet. It might be something the company is just experimenting with.

That said, don’t be surprised to see some version of this AR feature coming to its app soon.

Google is also planning to release another new feature for its maps app that’s going to offer recommendations to each user.

for you

This “for you” feature is something Google actually plans to implement, as you can see from the tweet.

Who knows, maybe Google is planning to pair this update with the AR features it’s been experimenting with as well.

Social media SEO

Does social media relate to search engine optimization?

This is a tricky question. Marketers have been trying to determine this for a while, but there haven’t been concrete answers.

Google says your social engagements don’t have an impact on your SEO ranking.

However, a recent study from Hootsuite suggests otherwise.

social media

This research suggests there is a correlation between social engagement and change in search ranking.

As engagements increase, search ranking rises.

Let’s bring this back to AR. Social media platforms have been using augmented reality features.

Your business needs to start taking advantage of those features on your social channels as well.

This will increase your social engagement and, in theory, improve your SEO ranking.

Some examples of basic social media features that have AR technology elements include Instagram stories, Facebook 360-videos, and Snapchat filters.

While these applications of augmented reality are very simple, I’m expecting more in-depth forms of this technology to come in the future.

Using augmented reality to improve ASO

Unlike VR, AR depends on your location in the real world. I discussed this concept earlier, giving examples.

Pokemon Go characters won’t be the same everywhere. It depends on where you are located specifically.

The same holds true for Google local listings and the potential implications for the future of those apps.

Now it’s time for you to use this information to your advantage. Implement AR in your mobile app and combine it with geofencing technology.

Come up with a strategy unique for your business. Encourage your app users to use your augmented reality features.

Give them incentives or rewards for using AR. These features will help your app grow in popularity and ultimately improve the ranking of your business mobile app.

App store optimization, or ASO, is not quite the same as SEO. However, the two concepts are definitely in the same family.

Just look at how the AR app Pokemon Go was able to succeed in the first month after its launch compared to the other top grossing mobile games:

pokemon go

This app was this successful because people love the AR features.

Adding AR to your app will help your ASO. Ultimately, improving your ASO will help with SEO because of the improved brand exposure and increased traffic to your website.

You don’t need to use social media or have a gaming app to use AR on your mobile app. There are apps out there right now taking advantage of this feature.

A great example of this is the IKEA Place app:

ikea

This app uses augmented reality to show users what different pieces of furniture would look like in rooms of their homes.

This drastically improves the user experience since they can have an idea what their rooms will look like without having to buy and build the furniture first.

Geotargeting with AR features

You can also expect geotargeting to be combined with augmented reality in the future.

Marketers are already using location-based services to target consumers. AR will bring this concept to the next level.

Here’s a futuristic look at how AR might be used with geotargeting:

geotargeting 1

In fact, 32% of consumers are already using augmented reality apps.

The writing is on the wall. They’re ready for the change.

It shouldn’t be difficult for marketers to show proof of concept once they launch campaigns and app features like the hypothetical example shown above.

Since the consumers are primed for this technology, you and your business need to be ready to adapt as well if you want to survive.

Conclusion

Augmented reality is here.

It’s time for your business to start planning for the implementation of this technology in the future.

Don’t get me wrong: I’m not saying you need to drop everything you’re doing right now and start focusing on AR. We’re not quite there yet.

But as you’ve seen from the research, trends, and examples I’ve covered in this guide, the daily use of AR is right around the corner.

Augmented reality is going to affect all of us when it comes to SEO.

It might not be this year or next year, but it’s coming. Those of you who are ready to adapt to these changes will have a huge advantage over your competitors.

How is your business preparing for the future of augmented reality?

Comments

  1. Atamyrat Hangeldiyev :

    I also don’t think that SEO is dead. SEO is evolving only. Nice article Neil, thank you!

    https://hangeldiyev.com/seo/

  2. I am different then seo has really come back to many strengths if you know how to leverage it. And this is ur accomplishment i have created it. http://vietlinkevent.com/to-chuc-khai-truong-cua-hang.ob97.html

  3. Nice Article

  4. Hi Neill Patel,

    I agree with you that SEO will never be dead but a long time there is many ways to get ranking without SEO effort only.
    BSS commerce

  5. I also don’t think that SEO is dead
    https://www.alltechnerd.com/

  6. Nice thinking, thanks for Post

  7. Nice Article Neil

  8. Hey Neil, I also think so.. SEO never dead but only change the way we do currently.

    Thanks Neil for explained article.
    https://instasave.website

  9. Wah Neil this is great! I really can’t believe how much content you are putting out at the moment. I watch all your youtube videos too 🙂 I think AR will be huge, especially in a bunch of industries. Like the Medical industry, or Car Repair, you could have an expert watching you and providing guidance or a second opinion.

    Ben – https://www.culturedkiwi.com

  10. parveen chetiwal :

    Thnak you so much for the article this article is so helpfull i love you and your content i always waiting for you latest article

  11. Thnak you so much for the article this article is so helpfull i love you and your content i always waiting for you latest article
    http://www.punjabhindinews.com/

  12. I have always been a fan of your blog post. Thanks alot
    http://liveforum.info

  13. Nicole Travolta :

    Hey everyone
    I’m so excited. My ex-boyfriend is back after few months of breakup, I’m extremely happy that will are living together again. My boyfriend of 4yr just broke up with me and am 30 weeks pregnant. I have cried myself to sleep most of the nights and don’t seem to concentrate during lectures sometimes I stay awake almost all night thinking about him and start to cry all over again. Because of this I end up not having energy for my next day’s classes, my attendance has dropped and am always in uni and on time. Generally he is a very nice guy, he ended it because he said we were arguing a lot and not getting along. He is right we’ve been arguing during the pregnancy a lot .After the break up I kept ringing him and telling him I will change. I am in love with this guy and he is the best guy I have ever been with. I’m still hurt and in disbelief when he said he didn’t have any romantic feelings towards me anymore that hurt me faster than a lethal syringe. He texts me now and then mainly to check up on how am doing with the pregnancy, he is supportive with it but it’s not fair on me, him texting me as I just want to grieve the pain and not have any stress due to the pregnancy.
    I was really upset and I needed help, so I searched for help online and I came across a website that suggested that Dr Ahmed can help solve marital problems, restore broken relationships and so on. So, I felt I should give him a try. I contacted him and he told me what to do and I did it then he did a spell for me. 17 hours later, my bf came to me and apologized for the wrongs he did and promise never to do it again. Ever since then, everything has returned back to normal. I and my bf are living together happily again…
    All thanks to Dr Ahmed if you have any marital, relationship or divorces problem contact Dr Ahmed now and I guarantee you that he will help you.
    Here’s his contact.
    Call/what’s-app: +2348160153829
    Email: Ahmedutimate (AT) gmail (DOT) com

  14. Nicole Travolta :

    Hey everyone
    I’m so excited. My ex-boyfriend is back after few months of breakup, I’m extremely happy that will are living together again. My boyfriend of 4yr just broke up with me and am 30 weeks pregnant. I have cried myself to sleep most of the nights and don’t seem to concentrate during lectures sometimes I stay awake almost all night thinking about him and start to cry all over again. Because of this I end up not having energy for my next day’s classes, my attendance has dropped and am always in uni and on time. Generally he is a very nice guy, he ended it because he said we were arguing a lot and not getting along. He is right we’ve been arguing during the pregnancy a lot .After the break up I kept ringing him and telling him I will change. I am in love with this guy and he is the best guy I have ever been with. I’m still hurt and in disbelief when he said he didn’t have any romantic feelings towards me anymore that hurt me faster than a lethal syringe. He texts me now and then mainly to check up on how am doing with the pregnancy, he is supportive with it but it’s not fair on me, him texting me as I just want to grieve the pain and not have any stress due to the pregnancy.
    I was really upset and I needed help, so I searched for help online and I came across a website that suggested that Dr Ahmed can help solve marital problems, restore broken relationships and so on. So, I felt I should give him a try. I contacted him and he told me what to do and I did it then he did a spell for me. 17 hours later, my bf came to me and apologized for the wrongs he did and promise never to do it again. Ever since then, everything has returned back to normal. I and my bf are living together happily again…
    All thanks to Dr Ahmed if you have any marital, relationship or divorces problem contact Dr Ahmed now and I guarantee you that he will help you.
    Here’s his contact..
    Call/what’s-app: +2348160153829
    Email: Ahmedutimate@gmail.com

  15. TV. ??????? Sending their hero to win the world

  16. TV. Lookingfootball Sending their hero to win the world

  17. thanks for the article looking for more updates.

  18. Very well explained post. No doubt, that augmented reality is the next hype in technology and seo but for many it will just be an additional level of tresspasing in their privacy. Thanks for your another intresting article. Appriciate it.

    For more information on SEO or to increase the ranking of your site, or any other SEO related concerns, please visit Seomakers.in Thanks.

  19. Nicole Travolta :

    Hey everyone
    I’m so excited. My ex-boyfriend is back after few months of breakup, I’m extremely happy that will are living together again. My boyfriend of 4yr just broke up with me and am 30 weeks pregnant. I have cried myself to sleep most of the nights and don’t seem to concentrate during lectures sometimes I stay awake almost all night thinking about him and start to cry all over again. Because of this I end up not having energy for my next day’s classes, my attendance has dropped and am always in uni and on time. Generally he is a very nice guy, he ended it because he said we were arguing a lot and not getting along. He is right we’ve been arguing during the pregnancy a lot .After the break up I kept ringing him and telling him I will change. I am in love with this guy and he is the best guy I have ever been with. I’m still hurt and in disbelief when he said he didn’t have any romantic feelings towards me anymore that hurt me faster than a lethal syringe. He texts me now and then mainly to check up on how am doing with the pregnancy, he is supportive with it but it’s not fair on me, him texting me as I just want to grieve the pain and not have any stress due to the pregnancy.
    I was really upset and I needed help, so I searched for help online and I came across a website that suggested that Dr Ahmed can help solve marital problems, restore broken relationships and so on. So, I felt I should give him a try. I contacted him and he told me what to do and I did it then he did a spell for me. 17 hours later, my bf came to me and apologized for the wrongs he did and promise never to do it again. Ever since then, everything has returned back to normal. I and my bf are living together happily again…
    All thanks to Dr Ahmed if you have any marital, relationship or divorces problem contact Dr Ahmed now and I guarantee you that he will help you.
    Here’s his contact…
    Call/what’s-app: +2348160153829
    Email: Ahmedutimate@gmail.com

  20. Here is my blog that you wanted me to give you so you can follow:
    hotmail.com sign in/a>
    hotmail login

  21. STEPHEN WILLIAMS LOAN FIRM :

    DO NOT KEEP YOUR FINANCIAL BURDEN TO YOURSELF CONTACT US NOW FOR ANY KIND OF LOAN AT A LOW INTEREST OF 2%.( stephenswillsloan@gmail.com )

    Our loans are well insured for maximum security is our priority, Our leading goal is to help you get the service you deserve, Our Loan program is the quickest. We give out loan in any currency of your choice {Us Dollar, pounds, Euro, Dinar, etc} and duration of 1 to 30 years to pay back the loan (secure and unsecured).

    Do you need any kind of loan and have low credit score, Have you find it difficult to get loans
    from local banks and other financial institutions? solution to your financial problem is STEPHEN WILLIAMS LOAN FIRM. The terms and conditions are very reasonable and considerate.

    We offer a wide range of financial services which includes: Xmas Loans, Business Loans, Debt Consolidation Loans, Personal Loans, Car loans, Hotel loans, Student loans, Home Refinancing Loans with low interest rate @2% per annul for individuals, companies and corporate bodies.

    Interested applicants should Contact us via email: stephenswillsloan@gmail.com. Apply and be free from financial bondage.

  22. hotmail.com sign in :

    Great post, spent a lot of time researching exchanges and waiting to get verified on my account. Wish you luck for 2018
    http://hotmailaccount.unblog.fr/

  23. Illuminati Society :

    JOIN THE brotherhood OF ILLUMINATI CALL Dr mark +2349061232079 whatsAPP OR INFO . joinilluminatiworldwide4@gmail.com ARE YOU A BUSINESS MAN OR WOMAN , POLITICAL , MUSICIAN , STUDENT , THE YOU WANT TO BE RICH , FAMOUS, POWERFUL IN LIFE, JOIN THE ILLUMINATI brotherhood CULT TODAY AND GET INSTANT RICH SUM OF . 1MILLION DOLLARS IN AWEEK , AND A FREE HOME ANYWHERE YOU CHOOSE TO LIVE IN THIS WORLD AND ALSO GET 10, 000 ,000 U . S DOLLARS MONTHLY AS A SALARY. . . BENEFITS GIVEN TO NEWMEMBERS WHO JOIN THE ILLUMINATI . 1. A CASH REWARD OF USD $ 500, 000 USD 2. A NEW SLEEK DREAM CAR VALUED AT $300 ,000 USD 3. A DREAM HOUSE BOUGHT IN THE COUNTRY OF YOUR OWN CHOICE 4. ONE MONTH HOLIDAY ( FULLY PAID) TO YOUR DREAM TOURIST DESTINATION. 5. ONE YEAR GOLF MEMBERSHIP PACKAGE A V . I . P 6. TREATMENT IN ALL AIRPORTS IN THE WORLD 7. A TOTAL LIFESTYLE CHANGE ACCESS TO BOHEMIAN GROVE 8. MONTHLY PAYMENT OF $1, 000 ,000 USD INTO YOUR BANK ACCOUNT EVERY MONTH. 9. ONE MONTH BOOKED APPOINTMENT WITH TOP 5 WORLD LEADERS AND TOP 5 CELEBRITIES IN THE WORLD . IF YOU ARE INTERESTED CALL THE AGENT NOW +2349061232079 AND STAND BY THE 666 COMMAND OF ILLUMINATI . . . .

    https://twitter.com/Illuminati6695

  24. Spending a lot of time trying to learn as much about SEO as possible, the Neil Patel blogs are contributing a great deal of learning for me. In this article, thanks for bringing up the Social Media’s impact on SEO too.

    https://captainjetson.com

    Travel & Aviation blog by an Airline Captain

  25. Universal eSolutions :

    I agree with your all points.
    SEO never dead.
    But there are many ways to get rank on the first page.
    More : http://www.universal-esolutions.com/

  26. BuyKamagra Online is used for Enlarged prostate gland in male, Increased blood pressure in lungs and other conditions. Know about the uses, side effects, price, composition, substitutes, How it works, Lowest Price Online. Kamagra Gold 100mg Online buy with lowest Price Ever Online Pharmacy. Kamagra Gold 100mg Reviews.

  27. Amazing Tips, Thank You For Sharing this Neil!! really this is awesome tips sir
    run 3 unblocked games

    https://freetrickers.com

    this is awesome thanks really your are great

  28. Awesome neil sir
    happy wheels unblocked games

    https://freetrickers.com

    this is awesome thanks really your are great

  29. I have been casting spells for many years and I have helped many people, I might be able to help you too. I am honest, and I genuinely care for all the clients who choose me to cast a spell for them.

    If you have any questions about Love, Money, curse, protection, bad luck, divorce, court cases, or about me please call or email me. I really want you to feel comfortable before moving forward with any spells, or other services. I will take the time to explain things to you and provide you with honest advice, to what is best for your situation. I will not pressure you into having a spell cast, I will leave that decision up to you, and when or if you decide to move forward, I might be able to help you.
    I will respect your Privacy. I will not seek to obtain any of your personal information beyond what you might voluntarily offer and all information you might give me including emails, phone numbers and photos will remain private and confidential.
    I perform my Rituals only at night between the hours of 0.00 – 0.59 (South African time) lasting 1 hour but of course, this depends on the nature of the ritual, some rituals might take hours and can also become necessary to be performed at specials places like; flowing streams, cemeteries and other places dictated by the gods.
    I do not want anyone to be under any illusions about my spells and its numerous rituals. Real and effective Voodoo is no child’s play, it is expensive because, after the rituals, I will have to destroy all the materials involved by fire and the ashes scattered over a flowing stream or river.
    The fee to cast a spell is as high as $150 but this is for good reason, simply put when a person of my experience and ability accepts your request, you might get what you seek.But please understand this might take a lot of time and that individual results may vary. contact +27663492930, greatogudugu@gmail.com

    Herbal cure for Following DISEASES,this is not scam is 100% Real.

    -HPV
    -DIABETES
    -PENIS ENLARGEMENT AND WEAK ERECTION
    -VIRGINA PROBLEM
    -WHOOPING COUGH
    – HEPATITIS B
    -FORDYCE SPOT
    -COLD SORE
    -ALS
    -LOWER RESPIRATORY INFECTION
    -LOW SPERM COUNT
    -MRSA(METHICILLIN-RESISTANT STAPHYLOCOCCUS AUREUS
    -ZIKA VIRUS
    -COPD
    -STROKE
    -IMPOTENCE
    -PILE
    -HYPERTENSION
    -LOW SPERM COUNT
    -MENOPAUSE DISEASE
    -ASTHMA
    -CANCER
    -BARENESS/INFERTILITY
    -PCOS
    -SHINGLES
    -VIRAL HEPATITIS/HEPATITIS B
    -FIBROID
    -ASTHMA
    -SICKLE CELL
    -TINNITUS
    -BARENESS/INFERTILITY
    -DIARRHEA and so on…

  30. Morinek Web Tasar?m Ajans? :

    SEO is now an indispensable part of marketing, Thank you for a great analysis and article.

    https://www.facebook.com/MorinekAjans

Speak Your Mind

*