The Top 10 Features of a Successful Mobile Commerce App

Launching a mobile app is a great way to increase sales for your business.

If you already have a live app available for download, you’re headed in the right direction. That’s because your customers are active on mobile devices.

It’s more convenient for them to shop from their phones and tablets because they use these devices on a regular basis.

Yes, you still need to have a web design optimized for mobile users. But that alone won’t be enough.

Having a mobile app will definitely help you maximize your potential revenue.

In the last six months, 62% of smartphone users have used their devices to make purchases. It’s clear people are willing to shop from their phones.

But just having an app doesn’t necessarily mean it’s going to be successful.

There are certain features that successful mobile commerce apps have in common. If you have an app, you need to implement these features if you want to share a similar success.

If you are building an app, make sure you include these features so your app is in great shape to perform well when it finally launches.

I’ve narrowed down the top 10 features of successful mobile commerce apps.

1. Personalization

All the best apps offer personalization to the user. That’s because personalization has many benefits.

Take this information into consideration. These are some of the top challenges faced by marketing professionals:

image5 9

As you can see, coming up with tactics to reach customers in a meaningful way ranked first on the list of responses. But personalization can solve that problem. Here’s how.

When a new user downloads your app, they create a profile. Make this process as easy as possible for them by integrating it with their social media profiles.

Now they can set up the account with just a few clicks instead of creating a new username and password and filling in all other information. But once the account is created, regardless of how you do it, you’ll be able to get valuable information about the user.

You’ll discover things such as their gender, age, and location. Now you can modify their homepage and mobile experience to match this information.

For example, let’s say your mobile commerce app sells clothing. You don’t want winter coats to appear on the homepage of someone who lives in Southern California.

You’ll also track information when the customer shops. You can make additional suggestions based on their browsing history and previous purchases.

This will enhance the user experience and increase the chances of them buying from you in the future. It is also a great opportunity for you to upsell and cross-sell your products.

2. Eliminate bugs and errors

If your mobile app wasn’t developed properly, it’s going to have lots of glitches, crashes, and error reports.

This will frustrate a user. Don’t think that’s a big deal? Think again.

Just look at how significant app performance is to your customers—84% of customers agree it’s important:

image6 9

But what happens when your app doesn’t perform well? Very bad things.

In fact, 48% of mobile users are less likely to use an app if it doesn’t perform well. An additional 34% of people say they’ll use a competitor’s app after a negative experience.

This is obviously bad news for your mobile commerce strategy.

You can’t afford to lose any customers, especially not to your competition. You’ve invested too much time and money into this venture. You’ve got to make sure you prioritize performance.

Don’t get me wrong, nobody’s app is perfect. But you should always be trying to make improvements.

Use beta testers before a launch to help you identify and work out any bugs. Get notifications when something crashes so you can get it fixed as soon as possible.

Come out with new updates on a regular basis. All of this will improve the user experience and make it easier for them to buy.

3. Retail integration

If you have a mobile app in addition to a physical store, have them compliment each other.

Your customers are already using their phones when they shop at your store. Here’s a look at what they’re doing with these devices:

image2 9

Embrace it. Make this experience even better for your customers.

Start off by offering free Wi-Fi in your stores so that they can easily connect their devices and access the app when they walk in, without using their data plans.

When someone browses for items from within the app, they may be interested in buying a product. But for one reason or another, they may want to check out the item in person.

Have a feature that allows them to save the item to a “want” or “favorite” list. Then, they can check the inventory at local stores to see if it’s available.

When they get to the store, your app should tell them exactly which aisle the product is in to make it even easier for the customer. This will increase the chances that they’ll buy it.

You can have the reverse feature as well. If someone sees something in your store but wants to think about it before buying, they can scan the barcode through the app and add the product to their “want” list. Then, they can purchase it later.

Integrating your app with retail locations also gives more people a reason to download your app in the first place.

It will encourage downloads from customers when they enter your store. More downloads will usually translate to more money for your business.

4. Flash sales and discounts

You want to give people a reason to buy.

What do customers love more than anything? Getting a good deal.

Send them a discount from your mobile app. This could also be part of your strategy to get downloads in the first place.

Check out this example from the Jabong shopping app:

image3 9

They are offering new users a 20% discount if they make a purchase from within the app.

Once the app is downloaded, you can offer additional exclusive deals not found online.

Have a section designated for items on sale. Run seasonal discounts and build hype for holiday promotions as well.

You can also run flash sales by sending push notifications to app users, but we’ll talk about that concept in greater detail later.

5. Detailed product descriptions

Just like with your ecommerce site, you need to have detailed descriptions of all the products on your mobile commerce app.

However, these descriptions will have a slight variation on your app.

That’s because when you’re viewing items on a mobile device, there is much less room on the screen. You’ll need to have detailed but concise product descriptions.

Cut out any unnecessary words and use bullet points. This makes your descriptions easy to read and scan.

Clearly explain what the product does, without adding unneeded information. Start with a basic description, and then have expandable text that provides more details.

These descriptions will work together with your product images, which we’ll discuss next.

6. Quality product images

As I just said, you’ll need to include images on your mobile commerce app.

Each product should have lots of images. Think about how people shop. If they are in a store, they’ll pick up the item, try it on, or test it out.

But you can’t get the in-person experience of looking, touching, feeling, or tasting a product on the phone. OK, so you probably won’t taste a product before you buy it in a store either, but you know what I mean.

The consumer relies on your product images to get a sense for what the product will look like.

Show it form every angle. Zoom in on the most important features. Give a demonstration.

If it’s a piece of clothing, don’t just show it lying flat on a table. Demonstrate its fit by showing what it looks like on a model.

The ability to see pictures is the most important feature for mobile shoppers.

image4 9

Your images need to be high quality and professional.

If they are blurry, with a shadow, under poor lighting, or aren’t centered, etc., they’ll make the product look unappealing.

Sure, it’s going to take time to upload lots of pictures for each item. But it’s worth it in the long run because it’ll be easier for you to generate sales.

7. Customer service

No matter how well your app performs, people will still have questions and problems.

It’s inevitable.

When this occurs, you’ll need to be able to handle the situation appropriately. How do they contact your customer service team?

If they are in the app, they should be able to do this directly from the mobile platform. Don’t force them to go to Google or visit your website to find a phone number or email address.

Offer this type of communication from your app.

Live chat. Phone support. Email.

As a result, you’ll be able to boost revenue by optimizing the customer experience.

8. Fast and secure checkout

Your mobile app needs to be smooth. Just like with your website, you’ll want to avoid common navigation mistakes.

It should be easy for app users to find what they are looking for through your search and menu options. Once someone decides they want to buy something, you don’t want them to have to jump through hoops to get it.

That’s where a mobile app stands apart from a mobile website:

image1 9

With a mobile site and ecommerce site, the shopper has to input all their information each time they make a transaction.

This is tough to do from a mobile device. It’s too easy to make a mistake with the smaller buttons and screen. Plus, people can’t type as fast without a full keyboard.

But with an app, they have to do this only once, and then their purchases in the future can be made with just one click. You’ll have all the necessary info saved to their personal accounts.

Now checkouts will be fast and convenient. This also helps with personalization.

Less friction in the checkout process will lead to lower cart abandonment rates and higher sales.

Here’s something else you need to keep in mind. When you’re storing important information like this, your app needs to be completely secure.

This will protect not only your customers but also your brand. If your app gets hacked or has a credit card breach, it could destroy your reputation.

When you store a credit card on file, don’t display the entire card number. Just show the last few digits, card type, and expiration date. This will prevent someone from accessing the credit card if the user’s phone is lost or stolen.

App users will know you’re protecting their information and be less hesitant to make purchases.

9. Alternative payment options

Your mobile commerce app needs to accept all major credit cards. I don’t care if certain ones charge you a higher processing fee, you still need to give your customers as many options as possible.

In addition to accepting all credit and debit cards, you need to offer more options as well.

I’m talking about alternative payment methods such as:

  • PayPal
  • Apple Pay
  • Venmo

For security reasons, people may be hesitant to enter their credit card information into an app. But they know these other methods help protect their funds, and you don’t want to miss out on those sales.

Plus, you don’t know someone’s personal financial situation. They might have credit cards that are maxed out, or they may have funds on a Venmo or PayPal account they want to use instead.

Further, if one of these payment processing apps is already on their phone, it’s one less step for the user. This is perfect when they’re shopping on the go.

They can buy something with just one click, without having to enter any additional information. This is much easier for them to do than having to take out their credit cards while walking, taking transit, or grabbing a coffee.

10. Push notifications

So you’re running a promotional deal. How will you tell your app users?

Just send them a push notification, like in this example from Charlotte Russe:

image7 8

This method is better than an email because the message gets sent straight to your customers’ phones, like a text message.

Just be careful with this approach. Sending too many push notifications can be annoying. You don’t want users to turn off your push notifications.

Once that happens, you won’t be able to communicate with them as effectively.

Use them sparingly, but definitely use them. In addition to flash sales, you can send personalized notifications based on customer preferences and location.

Conclusion

You can’t build an app and forget about it. There is always room for improvement.

As a business owner with a mobile commerce app, you need to do whatever you can to increase sales.

There are certain features you can implement that will increase your chances of having success.

Review the list of features above, and figure out which ones need to be added to your app.

Don’t be discouraged or intimidated if your app currently doesn’t have these features. Once you add the ones I’ve described above, I’m sure you’ll see an improvement in your app performance, user experience, and profits.

What are the most profitable features of your company’s mobile commerce app?

Comments

  1. Some of the most successful e-commerce mobile apps are the ones that have incorporated Push Notifications into their list of features. Push notifications tend to inspire immediate action, and therefore, time-sensitive marketing content like exclusive promotions, special offers, and new product launches do great with this feature. You can pair up this feature with analytics, and you would see a significant boost in sales in no time.

  2. nice article about the mobile app very informative
    http://zorocabs.com/

  3. Jacob Ethan :

    Your article has very unique and reliable information on the new topic so I am really impressed with your post.

    We are available every time to help our customers; support team is very friendly with the customer and tries to fix your issue in minimum span of time. Our Kaspersky Toll-Free Number is +1-800-218-9750

  4. now a days everyone wants to advance features mobiles so you just visit Comparebox.pk and check all latest mobile Specs and Features and also check all electronics, Cars, and home appliances Prices

  5. if you want to buy Smart TV, LED First you just check Specs, Features and Prices other brands just visit this link.
    https://comparebox.pk/led

  6. Thank You for sharing this great post I made lots of mobiles apps for my clients and I believe it is hard to create an e-commerce app http://www.ksoftcloud.com

  7. Nice article Thank You for sharing this great post. Exchange ideas and information about the latest and advanced waste and recycling methods.

  8. TRIYA GHOSH :

    I have an android app running on play store named TUMBLEWEED. This article will help me to improve more traffic on it. get more information about tumbleweed Visit Windows Support

  9. Jacob Ethan :

    The “AT&T Customer Service Number” +1-855-676-7123 website offers the support for a wide range of IT products by linking the users to third-party support services for their respective products and services

  10. Sheetal Choudhary :

    I have an android app running on play store named MOLITICS. This article will help me to improve more traffic on it. get more information about Molitics Visit: Molitics

  11. Nice Article!!! This is very useful.Thanks for sharing this great post.
    Best web hosting support in Singapore

  12. Do visit https://kodipair.com/icefilms-kodi/ for icefilms kodi pairs

  13. Kelvin O. Cormier :

    Much obliged to You for sharing this incredible post I made heaps of mobiles applications for my customers and I trust it is difficult to make an online business application Ecommerce Solution

  14. Web Rifer Technologies :

    Nice post. I enjoy reading through your article post. Thanks for sharing your view. – seo company in chennai

    http://www.webrifer.com/seo.html

  15. Raulganteng :

    Great article about the mobile app very informative..Thank you

  16. stevensmith :

    full of information about app thanks for sharing it
    If you need seo and smo services you can contact us http://www.pageranksolution.co.uk

  17. Nice Blog…

  18. Thanks so much, this is really helpful to
    https://kingpostz.com

  19. Akhil Chugh :

    Thanks for sharing such a wonderful informative. Such a great article. I have heard about a website providing the fitness services. One of their best service is best gym and fitness centre in DLF Phase-I, Gurgaon. I suggest people to take these services and make the most of it.

  20. whatsapp 2019 :

    thank you for the information about the features of a successful mobile commerce App
    http://www.whatsapp2019.net/

  21. Linda mehran :

    I feel it interesting, your post gave me a new perspective! I have read many other articles about the same topic, but your article convinced me http://www.hotmailissue.com

  22. Meredith Reese :

    My husband is my hero, he saved our marriage and my heart from an unhealthy emotional attachment with my ex.
    The problem was that I jumped into marriage from a fresh breakup, I never allowed my heart to heal, that’s why I was heavily hunted and distracted to a point that I almost abandoned my husband and our 2 beautiful daughters to my ex. Look how stupid I was to think that my beloved husband of 5 years can be replaced by a bad ass ex-boyfriend.
    My husband proved that real men still exist despite all the embarrassment I brought to him, he didn’t let go, he rather worked with Dr. Wakina through his love spell to untie me from the unhealthy emotional attachment with my ex.
    Now my eyes are open to cherish the beautiful family I have, I also realised the meaning of true love. I’m hoping to do more than what Dr. Wakina via dr.wakinalovetemple@gmail.com did for me.
    Thanks to my husband for letting me share this story.
    Remain blessed.

  23. manoj kumar :

    nice & very open information. my website is- http://www.velocityhousing.com
    by your article help i creat better content
    really thanks

  24. Hi,

    Do you need funding to start-up or expand a business?

    We give out all kind of loan like:
    Business loan
    Personal loan
    Home loan
    Agricultural loan
    Educational loan
    Auto loan and other good Reason.

    With over 10 years of experience helping people acquire, recover and stay in their homes and expand/start their business.
    We help new entrepreneur and smart business owners to grow with adequate finance. Contact us at Ford Credit Centre LLC a private lending firm registered in Atlanta.

    We give you quality service and our interest rate is calculated at 3% per annul.

    If you are interested send us a mail for the prerequisite to begin the funding process.

    Kind Regards
    Daniel Ford
    Ford Credit Centre LLC
    409.293.4195 cell
    404.400.4210 whatsapp
    danielfordllc@gmail.com
    info@fordcreditcentre.com
    http://www.fordcreditcentre.com

  25. sudeep kumar :

    very nice post
    thanks for this news
    read this also Click here

  26. India tour holiday packages from USA :

    Thanx for sharing such a wonderful information. So kind of you to provide us a knowledge of these important things for the people. I have a information regarding a website providing India tour holiday packages from USA for tour and travel services for the USA people to visit India and Make the most of it.

  27. Join the great Illuminati today and
    become rich and famous . Are you seeking for wisdom and
    knowledge ? Are you a business Man / woman , Pastor,
    politician , musician, doctor , footballer , student ? Do you
    want to be a famous artist or an actor (e t.c ) and you want
    to be rich, powerful and famous in the world ? Join the
    Illuminati New World Order and let your dreams come
    through , become a member today and receive the sum of $666,000 dollars ever week with a car worth 1.2 million dollars
    for more information, contact an agent now at brownmascot73@gmail.com or add on watsapp on +2349057353987

  28. Akhil Chugh :

    Thanks for sharing Such a wonderful article. An appreciable piece of work done by you. I have heard about a webiste providing Health services named Sciatica Treatment, One of their best service is piriformis syndrome treatment in delhi. I Suggest people to take these service and make the most of it.

  29. piriformis syndrome treatment in delhi :

    Thanks for sharing Such a wonderful article. An appreciable piece of work done by you. I have heard about a webiste providing Health services named Sciatica Treatment, One of their best service is piriformis syndrome treatment in delhi. I Suggest people to take these service and make the most of it.

  30. WELCOME TO THE GREAT TEMPLE OF THE ILLUMINATI WORLD OF RICHES, FAME AND POWERS. ARE YOU A POLITICAL,DOCTOR, ENGINEER, MODEL, GRADUATE, STUDENT, BUSINESS MAN OR WOMAN SEEKING WISDOM, FAME, POWER, KNOWLEDGE AND WEALTH !!!THIS IS A GOLD OPPORTUNITY, Illuminati organisation will make you Rich, Powerful, Famous and Rich.You can achieve all your dreams and heart desire by being a member of the Illuminati Brotherhood,Long life and prosperity here on earth with everlasting life and joy. if you really want to be a member of the great brotherhood Illuminati. Contact Mr, Williams Johnson on

    EMAIL ADDRESS: (greatilluminati219@gmail.com).

    Warning you must be above 18 years of age. Hail Lucifer 6 6 6, Hail the light bearer

  31. Justin Williams :

    We offer all types of Financial loans @ 3% interest rate. We give out loans within the range of $5,000.00 to $10,000,000.00 . All interested applicants should email now : sloanslimited@gmail.com

  32. Homer Russell :

    If you are building an app, make sure you include these features so your app is in great shape to perform well when it finally launches.

    happy wheels

  33. All the best apps offer personalization to the user. Eliminate bugs and errors. Retail integration. Flash sales and discounts. Quality product images. Fast and secure checkout. Push notifications, Great Thanks for sharing

  34. Waste Management Expo Lebanon 2019 is the only dedicated event in Lebanon that will attract the most influential and active decision makers from Lebanon’s waste management industry

  35. thanks for the article looking for more updates.

  36. Wonderful content for everyone, Neil! Bss commerce

  37. Successful mobile commerce app should have great UX on the most important step – checkout. Here are our 9 tips with examples: https://appchance.com/blog/how-to-design-a-better-mobile-checkout-process/

  38. Thank you so much

  39. Nice post thanks for sharing a very interesting article keep it up…
    Waste Management in Lebanon is the collecting, treating, and disposing of waste material after it has served its purpose or is no longer useful. Improper disposal of municipal waste can create unsanitary conditions, and these conditions, in turn, can lead to pollution of the environment and to outbreaks of vector-borne diseases, that is, diseases spread by rodents and insects.

    Waste Recycling in Lebanon

    Waste Management Policies and Strategies

  40. Thanks for sharing a very interesting article keep it up…

    Do you ever wonder what happens to your business’ waste once it has been collected? Not many of us do. In fact, not many individuals, businesses or organizations have an interest in what will happen to their waste.

    Waste Recycling in Lebanon

Speak Your Mind

*