How to Generate New Leads Without Spending a Fortune

Every brand needs new customers.

Those of you who have been in business for a while may be doing fine generating high sales from your existing customers.

But that business model isn’t sustainable forever. There comes a point when you won’t be able to grow without new leads.

This is especially important for newer companies. Since you haven’t been operating for a long time, you definitely need new leads just to survive.

But where do you find them?

It’s a common misconception that generating new leads is costly. Here’s something to consider. Yes, it’s more expensive to acquire a new customer than it is to retain an existing one.

In fact, research shows that customer acquisition costs can be six or seven times greater than those of retention campaigns.

That said, this doesn’t mean generating new leads has to be outrageously pricy.

According to research, 69% of marketers say lead generation is a top organizational goal for their content strategy.


It doesn’t matter what industry you’re in or whether your brand is new or old. Everyone can benefit from this guide. I’ll show you my favorite cost-effective lead-generation strategies.

They are easy to implement, and I can assure you you’ll notice results fast.

Automate your marketing process

What are your highest marketing costs?

Time is money. If you’re spending endless hours each day sending out emails and updating social media pages, it’ll cost you big bucks in the long run. Each minute you spend on marketing takes away from your other daily business operations.

Depending on the size of your business, you may have people in place to run some of your marketing campaigns so you don’t have to.

Great, right? Wrong. Think about the costs associated with paying these people. Rather than paying your employees to manually send emails to subscribers or post new content on social media, you can use technology to help.


As you can see from the data, only 24% of companies aren’t using marketing automation at all. The majority of businesses are using some form of automation.

But only 14% of these marketers describe their automation usage as higher than intermediate.

Even if you are doing cold email outreach, you can save much time by automating the process using a combination of tools such as Voila Norbert, Gmass, Dux Soup, and Zapier.

Yes, the majority of these tools won’t be free. But you can still get them for a fraction of the cost of what you’re paying someone else to complete these tasks.

Don’t get me wrong. I’m not saying you need to get rid of your employees completely, although some of these tools could potentially save you a salary or two. But with the added free time, you can use your employees for other business operations that generate growth.

Automation needs to become a priority for your brand. These tools can save you money and help you create new leads.

Grow your email subscriber list

This method is somewhat related to the previous tactic.

Before you can use automation tools to email your subscribers, you need to have subscribers in the first place. Run campaigns specifically designed to get more people to sign up for your emails.

For the most part, this won’t be very expensive.

Sometimes, all it takes is a quick redesign of some of your website elements. Make it easy for people to opt in on every page of your site. Give them an incentive to subscribe.

Just saying “sign up for emails” isn’t always enough.

Are you selling something? Give them a discount off their next purchase for signing up.

Email marketing is inexpensive and highly profitable. Most software will cost you a reasonable monthly or annual fee based on the number of subscribers on your list.

While these costs may not sound appealing, research shows email marketing yields a high ROI.


This explains why it’s such a popular marketing tactic.

I get it. It’s 2018, and you’re looking for some new or sexy way to market your brand. But sometimes sticking with the basics is your best bet, especially when you’re trying to save money.

Email marketing isn’t dead. It’s still alive and thriving.

Growing your active subscriber list needs to be an essential component of your content strategy.

Once you add people to your list, you’ll have endless opportunities to market to them. It’s a great way for you to directly drive sales with your new leads.

Start a blog

Blogging is one of my favorite ways to generate new leads. That’s why all my websites have blogs.

There are many benefits to blogging. I could go on and on about this topic, but I’ll spare you for now and just give you the highlights.

For starters, your blog will serve as a way for you to constantly post new content on your website. It’s a great opportunity for you to use keyword research to improve your SEO ranking.

Now you can generate new leads just based on organic search traffic alone because of your blog. Furthermore, the topics of your blog can also encourage sales.

I’m not saying you need to be a salesperson 24/7 with everything you publish. You can still have some fun with your posts.

But ultimately, your blog posts need to have some kind of unifying goal. Use them to create brand awareness, provide informative guides, or, in this case, generate new leads. And your blog post goals can be a combination of these.

Another reason why I recommend blogging as a top lead-generation strategy is because it’s not going to cost you much. The only major cost is going to be your time spent writing.


If you currently have a blog, make sure you are constantly updating it with new content.

Having a blog is one thing, but if you’re only posting once a month or so, it’s not going to be an effective strategy.

Try to establish a group of regular readers to maximize your results and generate as many leads as possible.

Add videos to your YouTube channel

If you don’t have a YouTube channel, you need to create one ASAP. I have my own YouTube channel, and I use it all the time.

Here’s why. First of all, video content is taking over the Internet. Research shows that 82% of Internet traffic will be videos within the next three years.

It’s what consumers want and what they’re used to seeing online. People will search for content directly on YouTube, but that’s not the only way you can use these videos to your advantage.

YouTube content is easy to repurpose.

After you upload something to YouTube, you can simply add the video to your website as well. You can even embed links directly into your blog posts, which I previously discussed.

Send videos to your email subscribers. Share them on social media.

By uploading one video to YouTube, you give yourself an opportunity to add new content on multiple channels, which is why it’s such an effective strategy.

Video marketing is the type of content that consumers prefer the most.


But you may be thinking this sounds like it’s going to be expensive. That’s not true.

Video marketing doesn’t need to be a major cost.

It’s free to add content to YouTube and distribute your videos on all your marketing channels. Really, the only costs will be for the equipment you may have to purchase.

You won’t need to hire a professional cameraman or director. The majority of your video content can be shot and produced in-house.

Just buy a camera, microphone, and maybe some lighting tools. That’s it. The right equipment can also help you run a successful video blog.

These are all one-time purchases, and you don’t need to spend a ton of money on them.

Don’t turn down guest blogging opportunities

I’ve got to admit, years ago when I first started to get approached about guest blogging, I had my reservations. As I mentioned, blogging takes time.

I thought to myself, why would I spend my valuable time producing content for some else’s website when I could be spending that time on my own brand?

I’m assuming that if you have turned down guest blogging opportunities in the past, you had the same thought process. But that’s the wrong mentality.

Guest blogging does promote your brand.

You can generate new leads by guest blogging because your content reaches a wider audience.

People who may not be familiar with your company could be avid readers of the website you’re writing for. Now is your chance to introduce yourself.

Here’s an example of a guest post I wrote for Forbes:


As you can see, Forbes gives me a nice bio at the beginning of the post.

In addition to this information, readers have a chance to hear my voice and learn about my brand. This is a great opportunity for you to add inbound links to your site as well.

And as with your personal blog, this is another great opportunity to improve your SEO strategy.

I’m not saying you need to write for every single website that asks you to blog for them. It’s important for you to make sure the site is reputable and won’t hurt your image, so do your research before committing.

If people aren’t reaching out to you about guest blogging, you can contact them directly and just ask.

What’s the worst thing that could happen? They’ll just say no. This is not a big deal at all. Just move on to the next one and keep trying.

Sites may be relieved to hear you’re willing to write a guest post because it makes their lives easier. It’s one less piece of content they’ll need to produce, and it’s a great way for you to generate new leads.

Build backlinks

In addition to guest blogging, there are other ways for you to get featured on other websites.


I recommend using a tool such as Dead Link Checker to look for broken links on websites within your industry.


Then, reach out to the web administrator to let them know they have broken links.

You’ll be doing them a big favor because broken links can hurt their SEO.

Instead of them removing the link completely, you can offer a solution. Send them a piece of content from your own website that’s a suitable replacement for the broken link.

This isn’t a guarantee and may not work all the time. They could just take your advice and not use your website as the replacement.

But that’s a risk you’ve got to be willing to take. The fact that you’re doing them a favor should help your cause and increase the chances of you getting featured on their site.

Contribute to forums

There are plenty of places online where users connect with each other through forums.

Some may be industry-specific, while others are for the masses. You may want to consider answering a question on platforms like Quora.

Here’s a scenario to show you how successful this strategy could be for your company. Let’s say someone asks a question related to your industry on a forum.

You answer the question and provide a link to your website—maybe even a link to one of your blog posts or informative guides on the topic.

You just generated at least one new lead from the person who asked the question. But do you think they are the only person on the planet who needed help with that topic?

If the forum is popular enough, your post could become a top search result when other people look for answers to that same question by using a general search engine.

The more traffic gets driven to that page, the more traffic your website will get.

In addition to writing on forums, you can comment on other blog posts. The idea is the same: contribute to the discussion, and drive traffic to your site.

Just don’t spam other posts. That won’t be as effective.

Use the Twitter advanced search query

Similarly to our last example, you can use Twitter to discover prospective leads.

Use the Twitter advanced search query to look for general terms related to your brand.


As you can see, the search options give you a chance to get specific with what you’re looking for.

See what some of the most recent tweets are on a topic. Reach out directly to those users, and offer your services.

The reason why this is such a great option is because you can narrow your search based on a wide range of factors.

For example, you could make sure the prospective lead is in your geographic market territory and that their tweet is recent enough to be applicable.

Responding to tweets from a year ago wouldn’t be a valid strategy because that person probably found a solution by now.

Respond to comments on social media

Businesses need to have an effective social media strategy to be relevant in 2018.

You’ll have to pay for some of your advertisements. But sometimes, you can get new leads just by reaching out to your followers directly.

People have questions. Answer them. It’s that simple.

I’m talking about direct messages and comments on your social profiles.

Responding to people on social media will help improve your engagement metrics. Ultimately, this will help you generate new leads.

Here’s an example from the Best Buy Facebook page:


A customer had a question, and the BestBuy team responded with a helpful answer. They even provided a link to their website.

I know this can be difficult, depending on how many social media followers you have. Some of you may get hundreds of messages and comments among all your channels on a daily basis.

Don’t be overwhelmed.

You should be thankful so many people want to interact with your brand.

Now is another reason why you should take advantage of the automation tools we talked about earlier. You can get all your social media messages delivered to one inbox.

Then you can respond to them in the order they were received, as opposed to having to go to each platform independently.

Again, this type of software isn’t usually outrageously priced. You should consider it if you feel you’re getting bombarded with social media comments.


It’s possible for businesses to generate lots of new leads without spending a ton of cash.

You can use automation tools to help save you time and money on marketing. Do everything possible to get more subscribers to your email lists.

Start a blog, and contribute to it on a regular basis. And don’t turn down guest posting opportunities.

Add content to your YouTube channel to increase your video marketing efforts.

Contribute to online forums and build backlinks to increase traffic to your website. Use the Twitter advanced search option to find prospective leads.

Don’t forget to respond to consumer questions on social media.

If you follow these tips, you’ll be able to generate new leads on a tight budget.

What cost-effective strategies is your brand using to generate leads?


  1. As I am new to this marketing world this article is very beneficial for me. Thank you sir. I too have made a website have a look at it sir

  2. thuong hieu :

    I blog frequently and I truly thank you for your information. The article has really peaked my interest. I’m going to take a note of your blog and keep checking for new details about once per week. thiet ke bo nhan dien thuong hieu

  3. Amazing blog with very much helpful information, very much informative and valuable blog.

  4. Audrey Signs :

    Thanks Neil for this information.

  5. Thanks for this dead link checker tool I haven’t heard about it before

  6. gaurvanshigurjar :

    RNR Consulting Inc is the Top Digital Marketing Agency Florida. We provide a wide range of services like Digital Marketing Florida & Web Design, Development.

  7. Generating leads is easy! you need to do more posts on ecommerce, i have a store selling FCS II Surfboard fins, advice on getting more sales would be awesome.

  8. Hello my friend,
    You have done really a good job to write this blog here for us. Its really helpful and informative. Thank you for sharing your thoughts with us.

  9. gmail sign up :

    I want you to thank for your time of this wonderful read!!! I definately enjoy every little bit of it and I have you bookmarked to check out new stuff of your blog a must read blog!
    gmail sign up

  10. Hi… How to generate more SEO Leads and do you know best Web Development in Delhi

  11. Craft Online :

    Thanks for the article! Kind Regards, knitting australia

  12. Neil has always offered the absolute best articles on seo check out our Visual CV Profile

  13. As I am new to this marketing world this article is very beneficial for me. I’ve been reading the blogs in Yng Media too and they have the variety of services to offer too. You can visit their site for more information at

  14. Akanksha Gautam :

    Hi! this is very informative article and it really helps me to learn more and enhance my blogging skills. So thank you so much for sharing this post.

  15. This is an very useful and helpful article for the beginners or for newbie.This article provides the relevant cost effective lead generation strategies which are easy to implement and ensures to get the results fast.

  16. Simplicity is very important for any content and your content got it, really helpful for me. Best
    part in here is no rubbish talk.


  17. megha sahrma :

    mba online courses
    Hello there! this is extremely educational article and it truly causes me to take in more and upgrade my blogging aptitudes. So thank you such a great amount for sharing this post.

  18. Tom Corson-Knowles, the author who founded Bestseller Ranking Pro, spent six long years trying to get a traditional publishing deal (and failed miserably). He finally decided to self publish his first book on Kindle in February, 2012.

    That one decision changed his life (and the lives of the more than 30,000 authors he’s since taught how to write, publish and market their books professionally).

    Just twelve months after self publishing his first book, Tom had his first $12,000+ month from Kindle ebook royalties alone.

    In Bestseller Ranking Pro, Tom will share with you his step-by-step system for becoming a bestselling author.

    These strategies have also helped Tom and his private publishing clients create more than sixty-seven #1 Amazon bestselling books and counting.

    If you’re going to write, publish or promote a book this year, you need to see this:

  19. sripriya Abp :

    How do you skyrocket your book sales without a bigger platform, email list, paid traffic, or PR?

    It starts by understanding how your readers buy books today, and how you can reach them (without a huge marketing budget).

    I’ve found something that can show you how.

    Bestseller Ranking Pro provides authors and publishers with live data on every single bestseller list on Amazon for eBooks and physical books (all 19,669 of them and counting), as well as advanced video trainings on how to maximize your sales and sales rankings on Amazon.

    Check it out here:

    If you haven’t met Tom Corson-Knowles yet, the author who created Bestseller Ranking Pro, I think you’ll find his story inspiring.

    Like most authors who have been in the game for years, the only signs of interest Tom got from publishers were rejection letters. After six years of trying to get a traditional publishing deal, he finally decided to self publish his first book on Kindle in February, 2012.

    It was a life-changing decision.

    Just twelve months after publishing that first book, he had his first $12,000+ month from Kindle ebook royalties alone!

    You can learn how in this video. These strategies have also helped him and his clients become #1 Amazon bestselling authors.

    If you’re going to write, publish or promote a book this year, you need to see this:

  20. Now a days different business are instantly emerging.Slime business is one of them.
    You can make slime at home .
    slime shops

  21. Hire a hacker that has efficiency, handles with all professionalism and diligence. Without saying much i want to introduce a company that assisted me both with my infidelity issues and with all my other hack related issues. you can visit rootgatehacks…com


    Do you need business loan, personal loan, auto-loan, agricultural loan, or project funding? We have good news for you. Flora National Finance, setup a national lending institution to give support to public companies and private companies sector’s and also to individuals.This is to support financial status round the world.apply for a loan today .we assure you the best offer.your happiness is our priorities .We offer loan to various part of the world. Asia, Australia/Oceania, Europe, North America, South America and Africa, Antarctica.

    Kindly write back with the loan information;

    1)Full Names________
    6)Mobile Number______
    7)Monthly income:________
    8)Loan Amount Needed:_________
    9)Loan Duration:_____________
    10)Purpose Of Loan:_________
    11)Have You Applied Before?_________
    Please, contact us for more information @:

    Yours Sincerely,
    Mrs. Florence Murphy

    We look forward to hear from you ASAP.

  23. startuparena :

    Thanks you very much for such nice [post i follow you for improving my seo skill ,i liked this article even all .Thanks for spending your valuable time on writing and sharing this article .

  24. “Which Forex pair and time frame is best to trade” is the frequently asked question and I want do give you the DEFINITE ANSWER.

    Are you expecting that I am going to say something like EUR/USD on 5-minute time frame or GBP/USD on daily…? No, it is not so simple, but SIMPLE ENOUGH we can figure it out!

    The “PROBLEM” is that markets change over time. If GBP/USD was a well trending currency pair a few years ago, today it is another one.

    I actually want to let you know about a SPECIAL TOOL that I use to find the BEST TRENDING PAIRS among all the Forex pairs.

    The software scans 34 Forex pairs on all time frames from minute to monthly. This way you pick the best trending pair and time frame at the current time.

    The system is running on our powerful computers, so you have nothing to download and install. Just join in and start using it within a FEW MINUTES! Get it on the link below:

  25. I really like the dear information you offer in your articles. I’m able to bookmark your site and show to friends to check out up here generally
    games for kids

  26. Excellent written on this post. I like very much. Hire some good tips help to general public. Thank for you informative post.

    Best WordPress theme for seo company . It is easy to use and seo friendly . You also most visit -> More effective blog

  27. Great article. It’s a shame when you come up with business ideas and low life scum copy your ideas and even word for word articles. But lead generating is the best way to stay on top like this fcs fins site!

  28. You have been selected to access a brand new online opportunity which can earn you over $50,000 a month.

    I’m talking about 4 secret online cash pulling methods that are turning just a few lucky, every day people into millionaires.

    This offer is only available for a limited period of time so make sure you click the link below and get signed up immediately before someone else takes this opportunity.

    Click Here To Watch The Private Video

  29. piriformis syndrome treatment in Dwarka :

    Thanks for sharing Such a wonderful article. An appreciable piece of work done by you. I have heard about a website providing Health services named Sciatica Treatment, One of their best service is piriformis syndrome treatment in Dwarka. I Suggest people to take these service and make the most of it.

  30. Such a wonderful article Neil. Would you please give me some more insights to improve leads to my website

  31. Justin Williams :

    We offer all types of Financial loans @ 3% interest rate. We give out loans within the range of $5,000.00 to $10,000,000.00 USD. All interested applicants should email now :

  32. Amazing post, Neil. Really helpful. I’ll be using this tricks to increase leads for my blog What is nifty. Thank you so much for sharing. Cheers!!

  33. thanks, this is very helpful

  34. thanks for the article looking for more updates.

  35. agen judi resmi :

    this is very helpful for me

  36. Nguyen Lan Pham :

    That’s what I am looking for all day, Thanks for sharing. Bss commerce

  37. Best Buy Geek Squad :

    Thanks for providing such a wonderful experience Article Written by you it’s helpful for me
    For Latest Tech Support Services visit:

  38. Geek Squad is a well-known team for customer support in the USA. If anyone has any problem with them about that product then contact

  39. Geek Squad Support :

    I really appreciate this article, totally contain the true stuff of information
    If required Geek Squad support for

  40. Geek Squad Protection :

    Thanks for your post! I believe there are many who feel the same satisfaction as I read this article! I hope you will continue to have such articles to share with everyone!
    If you require Geek Squad Protection visit

  41. Geek Squad Tech Support :

    Nice tutorial. Keep giving such more knowledge. If you face any issue with Geek Squad Tech Support then you can take the help from

  42. SBC Customer Support team resolves all your problems related to internet and digital network. For non-stop digital experience contact our experts at SBC Support Number. For more information:-

  43. ATT Support Number :

    ATT Support Number is active 24/7 to resolve all your issues with D2H and mail. To resolve your issues contact our experts at ATT Support. For more information:-

  44. Bellsouth Support Number :

    Bellsouth Support Number is a toll-free helpline available whole day and night to resolve mail account problems. Our expert team gives instant assistance for problems at Bellsouth Support. For more information:-

  45. Brother Support Number :

    Brother Support Number is active 24/7 to provide wide support for all Brother gadgets in the market, home and office. Contact our experts and get best help immediately at Brother Support 1888 278 1960. For more information:-

  46. Kaspersky Support Number :

    Kaspersky Support Phone Number is active 24/7 to avail best antivirus services. If you need to secure your system dial Kaspersky Support Number. For more information:-

  47. Avast Support Number :

    Avast Support Phone Number is active helpline to resolve antivirus issues with your PC. Get to our professional to get best solutions in no time at Avast Support Number. For more information:-

  48. Bitdefender Support Number :

    Bitdefender Support Phone Number is helpline that deals with your antivirus issues. Contact our experts to resolve problems in no time. Dial Bitdefender Support Number. For more information:-

  49. Garmin Support Number :

    Garmin Support Phone Number actively provides answers for wide range of Garmin devices. For more information and tech assistance call at Garmin Support Number. For more information:-

  50. Yandex Support Number :

    Yandex Support Number helpline helps the Yandex mail users to resolve all their account issues. In no time our experts render you best help through Yandex Tech Support. For more information:-

  51. Support Phone Number :

    Support Phone Number is active 24/7 to provide wide support for nearly all the gadgets in the market, home and office. Contact our experts and get best available help immediately at our Technical Support Phone Number. For more information:-

  52. Quickbooks Customer Service :

    QuickBooks Customer Service is a support help for the customers in technical need. For instant help in resolving accounting issues dial QuickBooks Customer Number. For more information:-

  53. Geek Squad Tech Support :

    Well, I must appreciate your efforts in writing blogs. They are informative. But, also keep your website updated with antivirus. For relevant help contact Geek Squad Tech Support.

  54. TESTIMONY TESTIMONY TESTIMONY Hello friends!!! My name is Jeff Chandler. I want to testify of the good Loan Lender who showed light to me after been scammed by 3 different Internet international lender, they all promise to give me a loan after making me pay a lot of fees which yield nothing and amounted to no positive result. I lost my hard earn money and it was a total of $1,000.00. One day I was browsing through the internet looking frustrated when I came across a testimony of a woman who was also scammed and eventually got linked to a legit loan company called mr peter Loan Company and where she finally got her loan, so I decided to contact the same loan company and then told them my story on how I have been scammed by 3 different lenders who did nothing but to cause me more pain. I explain to the company by whattsapp (+2349063879939) and all they told me was to cry no more because I will get my loan in their company and also I have made the right choice of contacting them. I filled the loan application form and proceeded with all that was requested of me and to my greatest astonishment I was given a loan amount of $80,000.00 US Dollars at a very low interest rate of 4% by this great Company. if there is anyone who is also in need of an urgent loan should kindly whattsapp this great loan company offers on (+2349063879939) managed by mr peter loan a God fearing man and here I am today happy because this company has given me a loan so I made a vow to my self that I will keep testifying on the internet on how I got my loan. Do you need a loan urgently? kindly and quickly contact This great company now for your loan via whattsapp +2349063879939. and share your own testimony thanks.

  55. Geek Squad Phone Number :

    I was impressed by your expression and writing. It was quite informative and worth sharing. I would love to read more of you, apart from this I recommend you to dial Geek Squad Phone Number and get best assistance to secure your website and related stuff.

Speak Your Mind