How to Implement a Marketing Strategy That Speaks to Your Millennial Audience

Depending on whom you ask, Millennials have an interesting reputation.

Ask their parents, teachers, and employers, and I’m sure you’ll get different responses from all of them.

An old Time Magazine cover story labeled Millennials as “lazy, entitled narcissists who still live with their parents.”

Truthfully, I think that’s a bit harsh. But it’s safe to say their character traits are very different from those of the generations that preceded them.

Who are Millennials? Although the time period within which they were born is not exact, the term Millennials, also known as Generation Y, generally refers to anyone born during the mid 1980s to the mid 1990s.

Some people even consider anyone born in the early 2000s as a Millennial. But for the most part, anyone born after the late 1990s is labeled as Generation Z.

Why is it important for you as a business owner to recognize this group of people? For starters, this generation constitutes the largest slice of the total population in the United States.

Furthermore, Millennials are projected to stay at the top of these charts for decades to come:

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As a marketer, you need to learn how to clearly identify your target audience.

All of your products, services, and advertisements shouldn’t speak to everyone on the planet. That’s why learning how to use generational marketing to segment your target audience is a winning strategy.

If you are currently targeting Millennials, this guide will help you improve your efforts.

If you haven’t implemented a marketing strategy aimed specifically at Millennials, it’s not too late to start. I’ll explain everything you need to know to help you target the Millennial consumer.

Speak to their entrepreneurial spirits

Before you can start marketing to anyone, you need to try to understand how they think and behave. Develop a customer persona as a research tool.

One of the elements of this type of marketing tool is the ability to analyze the consumer’s work habits. Unlike previous generations who got jobs and stuck with them until they retired, Millennials have other ambitions.

In fact, 54% of Millennials want to start their own companies or have already started one.

That’s because they want their lives and schedules to be more flexible compared to the stereotypical workweek. In fact, 89% of this group say they would rather decide themselves when and where to work as opposed to working a standard nine to five job.

Further, 45% of Millennials would choose a job with a more flexible schedule rather than a higher pay rate.

That’s why it should come as no surprise that Millennials spend fewer years at the same job compared to previous generations.

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Use this information to your advantage when it comes to your marketing strategy.

Present your brand so that it appears flexible and helpful to entrepreneurs. Find a way to make your products useful to young adults who want to start their own businesses.

Recognize they probably won’t stay at their current jobs for long. Sell them a lifestyle that fits their needs and wants.

Understand how they live

Outside of their lives at work, you’ve also got to consider other places where your target market spends the majority of their time.

At the very least, you can assume they’ll spend roughly eight hours or so sleeping at home. Naturally, it makes sense for you to analyze their home lives.

But don’t make any assumptions. The home life of a Millennial is very different from that of previous generations.

Research found 65% of Millennials across the United States rent their homes. This is more than double the percentage of Baby Boomers who are renters.

Millennials are happy renters and don’t necessarily plan to buy a home in the foreseeable future.

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As you can see, there are other characteristics that this group looks for when it comes to their housing situations. They prefer apartments as opposed to houses.

This may have to do with their flexible lifestyle. They may not have, need, or want the possessions and furniture to fill the larger space of a house.

From a marketing perspective, you need to recognize this if you sell products related to the home furnishings industry. You need to adjust your marketing campaigns accordingly to target Millennials.

A Millennial won’t spend thousands of dollars on a couch if they know it’ll be kept in their apartments only for a year during a short lease.

If they plan on changing jobs and moving, they may opt to leave behind big furniture or sell it themselves. They won’t make a big investment in these products.

Millennials also want to live in lively communities. They want proximity to local shops, restaurants, cafes, and bars. It’s important for them to find areas where they can walk, bike, and have easy access to public transportation.

We also know that 76% of Millennials who pay rent also own a pet. Marketers can build a customer persona as a pet owner.

Furthermore, it’s important to understand that the majority of Millennials pay rent because they want to.

Studies show that 60% of this group chooses to rent, while 40% say they can’t afford a down payment to buy something.

Marketers need to sell products and services that accommodate the needs of Millennial renters. If you’ve got an advertisement featuring a young adult in their newly purchased home, it’s probably not going to speak to Millennials because they can’t relate to that situation.

Don’t insult their intelligence

Despite what you may think about their character traits or work ethic, you can’t ignore the fact that Millennials are smart.

Don’t believe me? Well, more than one-third of Millennials have at least a four-year college degree. This makes them the highest educated group in the country.

And 87% of Millennials worked up to management roles in their workplaces over the last five years. This compares to just 38% of Generation X-ers and 19% of Baby Boomers who achieved that during the same time frame.

It wouldn’t be wise for marketers to try to outsmart this demographic.

Yes, you’re trying to sell them something. Embrace it. Don’t try to trick them or have a hidden agenda. They will be more willing to trust a company that is straightforward with its marketing strategy.

Be charitable and socially responsible

Millennials care about people and the planet.

If your company supports a cause, it increases the chances of Millennials buying something from your brand.

Here’s a great example of this strategy put to use with the Warby Parker’s “buy a pair, give a pair” campaign:

image4 9

The company donates glasses to people across the world who have vision problems and can’t afford help. This type of campaign will speak to a Millennial target market.

That’s because 81% of Millennials say they expect businesses to make a commitment to corporate citizenship. And 62% of this demographic say they expect executives and company leaders to focus their efforts on making improvements to society.

Partnering with the right causes and charities can help you with your sales.

First of all, it’s just the right thing to do. You’ll even get tax write-offs for your donations. But second, it will help you reach your Millennial audience and encourage more purchases.

We know that 70% of Millennials will spend more money on brands that support a cause they care about.

While charity is important, there are other ways for your brand to focus on social responsibility to target Millennials. For example, you can make products from recycled goods.

Do your part to minimize your carbon footprint on the planet. Partner with and support other brands doing the same.

You may already be doing such these things but not promoting them well. Don’t be shy. Share with everyone the ways your company is being charitable and socially responsible.

Create social proof

You won’t say anything bad about your brand.

Quite the opposite, you may be promoting your product as the best on the planet, which is obviously a biased opinion.

As I mentioned, Millennials are intelligent. You’re not fooling anyone with these types of campaigns.

Don’t get me wrong, your products and services might be great. But it doesn’t mean as much if these words are coming from you.

Instead, you need to get other people to say how great your brand is. Creating social proof to improve conversions increases the chances of Millennials buying your products.

Consider this: 84% of Millennials say they don’t trust traditional marketing. But they are more willing to trust their peers, friends, and family.

The best way to create social proof is by getting your current customers to become advocates for your brand. Encourage them to write product reviews.

Get people to post about your products on social media.

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As you can see, social media posts influence Millennials when it comes to making purchasing decisions.

You can also come up with customer referral programs as a way to get your customers to recommend your brand to others.

Tactics like these will be much more effective than traditional ads when it comes to your Millennial marketing strategy.

Go mobile

This should go without saying, but I wanted to include it regardless because it’s so important.

It’s no secret that Millennials are tech-savvy. In fact, 85% of Millennials have smartphones. In addition to their jobs and homes, you also need to consider where they live their digital lives.

They use social media, email, and apps on a daily basis, all from their mobile devices.

If you want to reach this audience, your company needs to have a mobile-friendly website.

If you are looking to take your mobile presence to the next level, consider building a mobile app. This is one of the best ways to increase sales by encouraging mobile spending.

Plus, with a mobile app, you can stay in constant communication with your Millennial audience by sending them push notifications.

This will make it more likely for you to generate sales from Millennial consumers.

Leverage social media

Millennials love social media.

Earlier I discussed how posts from their peers on social networks influence this group. But that’s not the only way you can use these platforms to your advantage.

Run campaigns that create FOMO (the fear of missing out). It will encourage your Millennial target market to jump on board.

Whether it’s a sale or a new trend, Millennials are constantly trying to “keep up with the Joneses” on social media.

That’s why they post about events on social sites more than any other generation.

image8 8

Your business obviously needs to be active on social media to survive in 2018.

But when it comes to your Millennial marketing strategy, social media needs to be at the top of your priority list.

Meet their travel needs

Earlier I discussed how Millennials live. They live in rental apartments to have more flexibility in their lives.

But Millennials also want to travel. Take a look at these numbers that prove my point:

image3 9

Furthermore, 69% of Millennials say they have a thirst for adventure. Brands need to recognize this to stay competitive and reach this demographic.

Don’t just sell a product. Sell a lifestyle.

Run ads and promotions to position your product within the travel industry. Sometimes you just need to get creative here.

For example, let’s say your company sells backpacks. Rather than running an ad that shows the bag being great for commuting to work or lugging belongings around town, you can demonstrate it’s the perfect backpack as an airplane carry-on bag.

This strategy can be applied to virtually every product. Don’t believe me?

Check out this marketing example from Banana Republic:

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They have a whole product line of traveler jeans.

What makes these jeans different from regular jeans? Well, according to the product description, these ones are soft and provide the perfect amount of stretch to keep you comfortable when traveling.

Realistically, they are just jeans. But it’s all about how you position your products.

I’ve seen this strategy used by other clothing brands as well. For example, some brands promote zipper pockets on their clothing that can fit a passport.

This way, customers know that their identification is secure when they are traveling. These are the type of functions and marketing tactics that speak to Millennials.

Conclusion

Think what you want about Millennials. But as a business owner, you should see them as a potential source of profit.

You need to change your marketing strategy to target this group.

They are educated entrepreneurs who pay rent and want to live a flexible lifestyle. Millennials don’t want to work standard nine to five jobs.

Be charitable and socially responsible to increase your chances of getting support from Millennial consumers.

Rather than using traditional advertising methods, try to create social proof instead.

Establish a strong mobile presence, and leverage social media platforms to your advantage as a primary distribution channel.

Try to understand as much as you can about the Millennial lifestyle. For example, use information about their travel habits to market your products and services accordingly.

If you look at the research I’ve shown you and follow the tips outlined in this guide, you’ll have a much easier time creating a marketing strategy targeting Millennials.

What marketing tactics is your company using to generate sales from Millennial consumers?

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    Millenials I think are much more focused and have less patience as compared to the baby boomers. They are intelligent and career-oriented individuals who have less time for any nonsense.

    Thus, your content should be to the point and build a nice aura around the benefit the millennial would get on buying that product/ getting that service.

    Also, they are more open to taking risks and thus are more dynamic buyers as compared to their predecessors.

    I really liked the point around creating social proof. I see Social Proof as a strategy being applied by many large corporations around. And yes, it does work wonders for them.

    (Views expressed are my personal.)

    Great work Neil. Keep sharing great content!

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    Hello my respectable viewers, My names are EVELYN JENKINS and i’m from (FLORIDA, UNITED STATE) I am very happy to share this amazing testimony, i was hurt and heart broken when my husband left me with our kid, i was confused and didn’t know what to do, i loved him so much, i tried all i could to bring him back but all my effort was in vain , on one faithful day i explained my problem to my friend, and she told me of a great love spell caster called “LORD JUMA” whom also make her pregnant when she was looking for a child, i never believed in spells but i have give a try to see if things will get better, i contacted LORD JUMA through the contact info my friend gave to me, after some hours the spell caster responded to me he told me to stay and gave me some instructions on what to do and i did exactly as i was told, to my greatest surprise, my husband who has not called me for a very 3 yrs , called me and start apologizing for all the wrongs he did to me and pleaded with me that he want to return home with me and the kids, now he loved me more than ever before, my respectable viewers brothers and sisters if you are passing through any kind of problem contact him and i give you 100% guarantee that he will solve your problems. this is his contacts: mercyfullsolutionhome@gmail.com his website: http://mercifulsolutionhome.website2.me/ add him up on whatsApp at: +1 (859)-203-2241 ……./.

  46. i am Mr. Anderson, I saw a post
    on how a lady got her man back by Doctor edion. He helped her to get
    her Ex Husband back. My wife divorce me 2 years ago to live with
    another man and i have try to let go of her but i could not, so i try
    to do many things to get her back and she refuse to come back to me. I visit a forum one day for tips to get her back and there i saw a lady
    testifying of how Doctor Edion helped her to get her man back after he was tie down with a spell by another woman and Doctor Edion was the one that help her. Although I never believed in spiritual work I
    reluctantly tried him because I was desperate and i contact him and
    explain my problems to him, to my greatest surprise Doctor Edion helped me to bring back my woman after 2 days and now my relationshipish now perfect just as he promised. Getting your ex back permanently
    spell does not only bring back someone you love but it will also
    re-unite your lovers feelings for you to be as happy with that person.
    My woman now treats me like a king and always say she love me all the time. If you are passing through difficulties in your relationship,
    Doctor Edion can help solve marital problems, restore broken
    relationships and He can also cure diseases like Herpes
    Virus, Cancer, E.T.C Email him for urgent help. Email: Ediontempl@gmail.com or WhatsApp +2348165396275.

  47. The best way to secure your home and office with home security system

  48. There is various collection of choker necklace with different material and style.

  49. Get the comfort while with nursing scrubs with various collection available for men and women.

  50. My Dear friends on line, My name is Erin Luke And i live in USA, Ohio, I have to give this miraculous testimony, which is so unbelievable until now. I had a problem with my Ex husband 2 years ago, which lead to our break up. I was not myself again, i felt so empty inside me, my love and financial situation became worst, until a close friend of mine told me about a spell caster who helped her in the same problem too his name is DR PATRICK. I email the spell caster and i told him my problem and i did what he asked of me, to cut the long story short. Before i knew what was happen, less than two days my husband gave me a call and told me that he was coming back to me i was so happy to have him back to me. The most interesting part of the story is that am pregnant. Thanks to DR PATRICK for saving my marriage and for also saving others own too. Continue your good work, If you are interested to contact the great spell caster email address: drpatrickspellcaster@gmail.com or his page https://drpatrickspellcast.blogspot.com
    contact him on whatsapp +1 (662 493 2087)

  51. Anderson fobs :

    i am Mr. Anderson, I saw a post
    on how a lady got her man back by Doctor edion. He helped her to get
    her Ex Husband back. My wife divorce me 2 years ago to live with
    another man and i have try to let go of her but i could not, so i try
    to do many things to get her back and she refuse to come back to me. I visit a forum one day for tips to get her back and there i saw a lady
    testifying of how Doctor Edion helped her to get her man back after he was tie down with a spell by another woman and Doctor Edion was the one that help her. Although I never believed in spiritual work I
    reluctantly tried him because I was desperate and i contact him and
    explain my problems to him, to my greatest surprise Doctor Edion helped me to bring back my woman after 2 days and now my relationshipish now perfect just as he promised. Getting your ex back permanently
    spell does not only bring back someone you love but it will also
    re-unite your lovers feelings for you to be as happy with that person.
    My woman now treats me like a king and always say she love me all the time. If you are passing through difficulties in your relationship,
    Doctor Edion can help solve marital problems, restore broken
    relationships and He can also cure diseases like Herpes
    Virus, Cancer, E.T.C Email him for urgent help. Email: Ediontempl@gmail.com or WhatsApp +2348165396275.

  52. I have been casting spells for many years and I have helped many people, I might be able to help you too. I am honest, and I genuinely care for all the clients who choose me to cast a spell for them.

    If you have any questions about Love, Money, curse, protection, bad luck, divorce, court cases, or about me please call or email me. I really want you to feel comfortable before moving forward with any spells, or other services. I will take the time to explain things to you and provide you with honest advice, to what is best for your situation. I will not pressure you into having a spell cast, I will leave that decision up to you, and when or if you decide to move forward, I might be able to help you.
    I will respect your Privacy. I will not seek to obtain any of your personal information beyond what you might voluntarily offer and all information you might give me including emails, phone numbers and photos will remain private and confidential.
    I perform my Rituals only at night between the hours of 0.00 – 0.59 (South African time) lasting 1 hour but of course, this depends on the nature of the ritual, some rituals might take hours and can also become necessary to be performed at specials places like; flowing streams, cemeteries and other places dictated by the gods.
    I do not want anyone to be under any illusions about my spells and its numerous rituals. Real and effective Voodoo is no child’s play, it is expensive because, after the rituals, I will have to destroy all the materials involved by fire and the ashes scattered over a flowing stream or river.
    The fee to cast a spell is as high as R1000 but this is for good reason, simply put when a person of my experience and ability accepts your request, you might get what you seek.But please understand this might take a lot of time and that individual results may vary. contact +27663492930, greatogudugu@gmail.com

  53. I read some testimonies about a love spell caster called DR PATRICK on how he has helped lots of people in bringing back their ex lovers within 48hours, Sincerely I was just thinking if that was real and if this man could really help bring back my lover whom I love so much. I decided to contact him because I love my boyfriend very much and we have been apart for a couple of months I really missed him so much, I have tried all other means to get him back but couldn’t. I contacted DR PATRICK and he told me that my ex will come back to me in the next 48 hours, DR PATRICK released him up to know how much i loved and wanted him. And opened his eyes to picture how much we have share together. My ex is now back to me again. As I`m writing this testimony right now I`m the most happiest girl on earth and me and my boyfriend is living a happy life and our love is now stronger than how it were even before our break up. All thanks goes to DR PATRICK for the excessive work that he has done for me by helping me to get back with my ex boyfriend. I would like to drop DR PATRICK mail address and hope you see this testimony and contact him if you have a lover that you really want back so badly, mail: drpatrickspellcaster@gmail.com or you can call him or whatsapp +1662 493 2087

  54. I was hurt and heart broken when my husband left me with two kids for one year, All effort to bring him back failed I thought I’m not going to see him again not until I met a lady called Jesse who told me about a spell caster called Dr.Oku, She gave me his email address and mobile number and I contacted him and he assured me that within 28 hours my husband will come back to me, In no less than 28hours my husband came back started begging for forgiveness saying it is the devils work, so I’m still surprise till now about this miracle,i couldn’t conceive but as soon as the spell was cast,i became pregnant and gave birth to my third child(Michelle) if you need any assistance from him you can contact him via:email; okutemple@gmail.com , you can also call him or add him on Whats-app: +2347053113465 and tell him I referred you to him

  55. I am Mr. Anderson, i saw a post on how a lady got her man back by Doctor edion. He helped her to gether Ex Husband back. My wife divorce me 2 years ago to live with another man and i have try to let go of her but i could not, so i try to do many things to get her back and she refuse to come back to me. I visit a forum one day for tips to get her back and there i saw a lady testifying of how Doctor Edion helped her to get her man back after he was tie down with a spell by another woman and Doctor Edion was the one that help her. Although I never believed in spiritual work I reluctantly tried him because I was desperate and i contact him and explain my problems to him, to my greatest surprise Doctor Edion helped me to bring back my woman after 2 days and now my relationship is now perfect just as he promised. Getting your ex back permanently spell does not only bring back someone you love but it will also re-unite your lovers feelings for you to be as happy with that person. My woman now treats me like a king and always say she love me all the time. If you are passing through difficulties in your relationship, Doctor Edion can help solve marital problems, restore broken relationship’s and He can also cure diseases like Herpes Virus, Cancer, E.T.C Email him for urgent help. Email: Ediontempl@gmail.com or WhatsApp +2348165396275.

  56. For the past 2 years now I have been looking for good and genuine spell caster to bring back my ex lover back and also help me to win lottery,and it has been a hard time for me finding the right place until I get in contact with Dr Oseiboh who gave me powerful prayer and assured me that it will take two days before the spell will be effective,unbelievable the next two days i got a call from unknown number so i decided to pick the call the next thing i could hear was my love voice she was pleading and begging me on the phone that i should forgive her that i should forget all that have happened that she did not know what came over her,she promised not to leave for any reason, that she was really sorry for what she did,i was so surprised because i never believed that this could happen,so that was how i accepted her apology the next morning she came to my house and still pleading for me to forgive her i told her that everything is okay that i have forgiven her from my heart, that was how we started again, we are together now. thank you Dr Oseiboh for making her to know that we are meet to be together and also making my dreams to come true. And he did a spell that make me to win the lottery, Please if any body needs. LOVE SPELL,LOTTERY,PREGNANCY SPELL, DIVORCE SPELL,ANY FOUNDATION COURSES,REVENGE SPELL,STOP COURT CASE AND WIN ANY COURT PROBLEM,DEATH SPELL,BUSINESS SPELL AND MANY MORE YOU MAY NEED. Email him now for your own help. via email droseiboh12@gmail.com https://droseiboh12.wixsite.com/spell add him on whatsapp line or call +2347017565415.All thanks goes to Dr oseiboh for the excessive work that he has done for me.

  57. Good day friends am here to share my amazing testimony about my ex girlfriend with you all. There is this spell caster called PA OBA, he has finally restored my ex back to me today. Now, i’m the happiest person in the world right now.
    * if you need your ex boyfriend or girlfriend back
    * if you want to make fast money
    * if you need help to win a lottery
    * if you want to be promoted in your work place
    * if you need extra powers, etc, and you do not know what to do or where to go, just try Pa Oba and contact him on obastarspell@gmail.com or whatsapp/viber +2347037079971 for more info he can help you out of that your problems.

  58. I am so glad to write this article today to tell the world how Chief Dr
    Lucky cured my HPV virus that have been in my body since five years ago,
    ever since then my life has been in complete,i have used so many drugs that
    was prescribed to me by several doctors,but it didn’t cure my HPV VIRUS
    neither did it reduce the pain, i was checking for solution on the internet
    then miraculously came across Chief Dr Lucky the powerful herbalist that
    cure HPV INFECTION,then i contacted his email, i explained everything to
    him and he prepared a herbal cure and send it to me that was how i got
    cured from HPV disease totally after receiving his herbal medicine, so my
    friends viewers why waiting and be suffering with this HPV virus when there
    is someone like Chief Dr Lucky that can cure any disease HIV/ CANCER/
    HEPATITIS C VIRUS,HERPES VIRUS,ALS VIRUS.
    you can contact his via email:
    chiefdrlucky@gmail.com
    Whats App or call
    +2348132777335
    Website : http://chiefdrluckysolutionhome.website2.me/

  59. Contact Dr Ojoka at dr.ojokaspelltemple@gmail.com if you want to get your Husband, Wife, Boyfriend and Girlfriend back now and regain your happiness.
    Hi i am from USA I have just experience the wonders of Dr. ojoka love spell, that have been spread on the internet and worldwide, How he marvelously helped people all over the world to restored back their marriage life and get back lost lovers, and also help to win lottery. I contacted him after going through so many testimonies from different people how he help to bring back ex lover back, i told him about my husband that abandoned me about 8 months ago, and left home with all i had.. dr ojoka only told me to smile and have a rest of mind he will handle all in just 24 hours, After the second day my husband called me, i was just so shocked, i pick the call and couldn’t believe my ears, he was really begging me to forgive him and making promises on phone.. He came back home and also got me a new car just for him to proof his love for me. i was so happy and called Dr ojoka and thanked him, he only told me to share the good news all over the world .. Well if you need an effective and real spell caster contact Dr ojoka Via email: dr.ojokaspelltemple@gmail.com or Call or WhatsApp: +2348144172934

  60. Am Gorege vanisa by name, i was diagnosed with Herpes for 7 years i lived in pain with the knowledge that i wasn’t going to ever be well again i contacted so many herbal doctors on this issue and wasted a large sum of money but my condition never got better i was determined to get my life back so one day i saw mr josha post on how Dr abaka saved him from the VIRUS with his herbal medicine i contacted Dr abaka on his email address drabakaspelltemple@gmail.com we spoke on the issue i told him all that i went through and he told me not to worry that everything will be fine again so he prepared the medicine and send it to me through courier service and told me how to use it,after 14 days of usage I went to see the doctor for test ,then the result was negative,am the happiest man on earth now. this testimony is real.thanks to Dr abaka God bless you. you can also reach him on his number +2349063230051.

  61. DO YOU NEED A GOOD SPELL CASTER TO HELP YOU BRING BACK YOUR LOST LOVE?
    Please contact “PriestBacasima” if you are passing through any kind of relationship problems, he helped me bring back my husband that has abandon me and my kids for a very long time, somebody gave me his contact and I contacted “Priest Bacasim” through his email address (Pristbacasim2000@gmail.com) and he assured me that he will bring back my husband within 24hrs i followed his instructions and now i am now one of the most happiest person on earth today i am living happily with my husband and my kids, all thanks to “Priest Bacasim” contact him today and i assure you all your problems will be over. again this is his contacts (priestbacasima2001@gmail.com)or you can also contact him through his mobile number, +2348159410276

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