The Top 10 Platforms for Effectively Managing Social Influencers

Social media is evolving. Brands need to do more today than just have active profiles on different marketing channels.

Successful businesses are increasing their presence by leveraging relationships with social influencers to create brand awareness.

We’re seeing an increase in the use of micro influencers, which made my list of the top marketing trends to look for in 2018. So for those of you who haven’t implemented this strategy yet, it’s time to get your feet wet.

You may be surprised to hear how big of an impact influencer marketing campaigns can have on your company. In fact, 30% of people say they are more likely to buy a product if a non-celebrity influencer recommends it to them.

The results will vary by generation.

For example, if you are marketing to Generation Z, you’ll need to know that 70% of this group say they can relate to YouTube creators more than to traditional celebrities.

This means you don’t have to find pop culture icons like Kanye West or Shaquille O’Neal to promote your brand. It’s great news because this will obviously be more cost-effective for your marketing budget.

But since influencer marketing at this scale is relatively new for most businesses, it can feel as if you’re entering uncharted waters.

Where do you find social influencers? How much should they be paid? Do they have enough followers to have an impact on your business?

Fortunately, there are online platforms to help you get connected with social influencers. I’ve narrowed down the top 10 platforms for managing these relationships.

Review my list to see which ones fit the needs of your brand before you decide.

1. Klear

When it comes to getting connected with social influencers, Klear is a top choice for you to consider.

image5 10

That’s because their software allows you to fully customize the profile of an influencer you’re looking for based on a variety of factors.

You’ll get to decide which social channels you want to promote on, such as Instagram, YouTube, Twitter, or even blogs.

Then you can select which type of influence you want people to have. This ranges from novices all the way up to celebrities.

Once you click on a prospective influencer’s profile, you’ll get to see insights based on their audience. This will help ensure their reach matches your goals.

Just because an influencer fits your target market doesn’t mean their followers do too. Klear helps you distinguish between these factors.

The dashboard of this software makes it easy for you to manage your campaigns and relationships with multiple influencers at the same time.

You’ll also get detailed reports for each campaign you run to see if you’re getting the results you need to get a high ROI.

Now, you can easily track your success and continue relationships with your best influencers. On the flip side, these analytics can give you a data-driven reason to cut ties with influencers who aren’t helping your cause.

2. TweetReach

Depending on your business and marketing campaigns, you may be looking for tools to help you with specific marketing channels.

The TweetReach software can help you get connected with the top social influencers on Twitter:

image6 10

Here’s how it works. To find influencers, you’ll need to manually search for a topic related to your brand.

Simply input a keyword or hashtag into the query to see which tweets have the highest engagement.

If you find some people who have a big following and powerful voice within your industry, you can reach out to them directly and work out a deal for them to promote your brand via Twitter.

Furthermore, you can use TweetReach to search for specific accounts. You may have some influencers in mind, but you want to see some analytics before contacting them.

TweetReach provides you with exposure information based on your search terms in specific locations as well. This is useful if you want to get connected with influencers in a certain geographic market area.

3. Buzzsumo

I like Buzzsumo because they have a wide range of marketing solutions for businesses.

They have tools for things such as competitor analysis, brand monitoring, and content discovery. But they also have specific tools for your influencer marketing goals.

image1 10

Their platform helps connect you with the right influencers. You can find an influencer based on topics or locations.

Once you have an initial list of influencers, you can filter those results based on things such as engagement, reach, influence, and authority. This gives you the ability to pick the most qualified people for your marketing goals.

You will also have reports based on the type of content and domains these influencers share the most.

Most influencers won’t work for one brand exclusively. This information is vital to making sure your influencers aren’t doing anything that may negatively affect the reputation of your company.

All the analytics, data, and reports from Buzzsumo can easily be exported as CSV or Excel files.

This makes it easy for you to manage your results on platforms you feel comfortable with. You can also combine this exported data with information from other software for comparison purposes.

4. Brandwatch Audiences

The Audiences research feature from Brandwatch gives you access to a huge database of social influencers.

image2 9

The reason why this tool is so helpful is because it ranks influencers based on factors that matter the most, such as the ability to drive conversions.

This is much more important than their number of followers and reach. The software connects you with influencers based on niche markets as well.

If someone has an authoritative voice on a particular topic or within a certain industry, Brandwatch can help you find them.

It’s a great tool to use if you prefer working with up and coming influencers, such as micro influencers, as opposed to people who are nearing celebrity status on social media.

5. BuzzStream

BuzzStream is another great option to consider because their platform can help you get connected with bloggers in addition to social media users.

image3 10

Don’t underestimate the power of a blogger’s voice and the positive impact it can have on your branding strategy.

All you need to do is search for a specific topic through this platform. You’ll see a list of prospective bloggers that fit your brand or industry.

You’ll have access to reports about their websites and social media pages. This snapshot will tell you exactly how many followers they have on each platform as well as their posting frequency and activity level.

BuzzStream also provides you with engagement statistics for each prospective influencer.

In addition to managing your relationships with influencers, the BuzzStream software specializes in digital PR, link building, and content promotion. All of these features can be used to complement your social influencer campaigns.

6. Kred

This platform is a bit different from all the other options on our list so far.

That’s because Kred is designed for influencers as opposed to brands looking to get connected with influencers.

image7 8

But that doesn’t mean you can’t still use this platform to your advantage. There are plenty of ways you can go about this.

First of all, if your business is tied to your personal brand, you definitely need to use Kred. Working with other brands can be an easy way for you to build credibility for your company.

For example, let’s say you’re in the modeling business. Rather than looking for social influencers to promote your brand, you should be getting connected with brands to promote their products.

That way, you can earn some extra cash while increasing the exposure for your personal brand and business at the same time.

Kred is also great because it helps connect influencers with other influencers.

Businesses can use these tools to their advantage to discover their Kred score, which is basically a report of how strong their online influence and outreach is on various channels.

7. GroupHigh

GroupHigh is another top choice for brands looking to connect with social influencers and bloggers.

image8 4

They have a database with over 15 million influencer profiles.

You can search for influencers based on different reach metrics, location, and social presence. GroupHigh also has an option for finding influencers based on their expertise in niche topics or industries.

If you are managing social influencers on multiple platforms, GroupHigh can help you stay organized.

That’s because the software allows you to import all the information regarding other influencer relationships into their system. Now you can manage everything from one location. It’s easy to contact your influencers with just a click once you import their info.

There are lots of different communication options with influencers based on the preferred method of both parties.

You can also see reports on all your social mentions to give you a better understanding of your ROI from different influencer marketing campaigns.

8. Followerwonk

Followerwonk is software offered by Moz. It’s an influencer marketing tool specific to Twitter.

image4 10

Unlike the majority of options on our list, Followerwonk has a free version you can take advantage of.

This tool helps you search for keywords found in users’ Twitter bios. You’ll get to see information pulled from their profiles, such as the number of followers, account age, tweets, and social authority scores.

In addition to using this tool to help you find new influencers, you can use it to track your existing relationships.

You want to make sure the influencers representing your brand on Twitter still have a strong authority. Otherwise, you may be wasting money on a marketing campaign that won’t work.

9. Onalytica

If you’re looking for a platform that helps you connect with new influencers and manage them at the same time, Onalytica is a viable option to consider.

image10 1

You have several options to search for new influencers. Onalytica lets you search based on categories, so you can get connected with people who specialize in specific fields.

You can also find influencers based on their demographics.

If you’re looking to market your brand to a specific audience, it makes sense to work with influencers who fit that demographic as well.

But what really makes Onalytica one of the top influencer marketing platforms is the option to search for influencers based on topic and content. You can find people who use similar language to that of your recently published content.

All you have to do is upload something you created, such as a newsletter or blog post, and the Onalytica content matching tool will provide you with a list of prospective influencers.

10. Traackr

Last on my list, but certainly not least, is Traackr.

image9 1

This platform has a wide range of solutions to help businesses manage their influencer marketing campaigns.

They make it easy for you to communicate with influencers on a daily basis so that you can effectively get your message out to the consumer.

You can also upload influencer lists from other platforms to this software to help you manage everything in one centralized location. That way, it’ll be easier for you to track and compare your conversions, helping validate the success of specific campaigns.

Traackr also has tools to help compare your brand’s total social influence compared to that of your competitors. It also tracks your improvement over time.

All this information is helpful when it comes to measuring your reach and ROI.


For your business to survive and prosper in today’s digital age, you need to increase your social media presence.

To do this effectively, you’ve got to develop relationships with social influencers on multiple distribution channels.

Rather than just blindly scrolling through your follower lists to try to come up with a qualified candidate, you can use online tools to discover, manage, and analyze your influencers.

Refer to my list above to help you find what you’re looking for. Some of the options are more platform-specific, helping you connect with either bloggers, for example, or influencers on Twitter.

It all depends on your marketing goals.

But one thing is for certain, you need to get on the social influencer train now before your competition beats you to the punch.

What types of platforms does your company use to manage relationships with social influencers?


  1. Sarah A. Parker :

    Hi Neil,

    Thank you for the TweetReach by Union Metrics shoutout. We appreciate it!

    – Sarah A. Parker
    Social Media Manager | Union Metrics
    Fine Makers of the Union Metrics Social Suite & more

  2. Jack Simpson :

    Awesome!. You always come with such a nice thoughts which are helpful in many ways. People are more inclined towards bloggers so i think BuzzStream would make a much difference.


  3. Thanks NEIL Brother..

    What a Great Share!! Was looking for this 😀

    This is will help out for my blog.. Thanks Again..

    Keep doing great work!!

  4. Delora Chotipradit :

    i like the traackr.. but thanks for all others listed too, great job!!

  5. best assignment :

    i always read your blog it must be usefull.
    we all have provide good online assignment for more info. plz visit us on.

  6. The combination of foams are really well put together Leap mattress

  7. Uttam Singh :

    Hi, this is really fantastic blog with full of knowledgeable thoughts. Readers are always like to read full informational blogs, and this is one of them. You really done great job.

  8. Awesome!. You always come with such a nice thoughts which are helpful in many ways. People are more inclined towards bloggers so i think BuzzStream would make a much difference.

  9. tiger benson :

    Poor CREDIT score loan seekers can’t be kicked out.
    you can make more re search/inquiries about a capital financial DEP
    their service offer Business Loans, e-Visa purchase, personal Loans and other financial assistance but am 100% sure about the loaning sector…1 347 450 3342 fo better still send your first mail to
    aplus_independent_financial AT hotmail DOT com take ooff space(s

  10. These are the best platforms for social media warrior, thanks for sharing these with us.

    We all know that Social media plays a big role in the branding: thus Social Media Platforms to Become the Marketing Haven. Learn more at :

  11. Management Consulting Company :

    Very interesting! Good luck to you for upcoming post and I look forward to reading more about your work in future.

  12. Management Consulting Firm :

    Really good article and more informative. Thanks for sharing.

  13. Ashwin Rai :

    Awesome article and very informative.

  14. Radiance Vision Group :

    Thank for sharing and keep updating like this post.
    Digital Marketing

  15. belindagarcia :

    Thanks for sharing wonderful information, awesome article

  16. i already book marked here
    Thank you for information

  17. caterine lee :

    already bookmark ur website for reading , always happy when read ur article

  18. Great post this one!! 100%
    I already book mark here!!
    This web is good for my website

  19. Vishal Singh :

    See This Company , Its Great , It helps beginning startup companies touch the sky and success to high peaks. It gives great advice and Ideas related to Business startup and Entrepreneurship.

  20. John roberts :

    Hi, this is really fantastic blog with full of knowledgeable thoughts. Readers are always like to read full informational blogs, and this is one of them. You really done great job.
    i have a new blog can you please check it:-

  21. Useful information. it helps me all i’ll try out a work for my website

  22. Thanks for sharing wonderful information, awesome article spectrum milwaukee

  23. Vikrant Mehta :

    Great list of platforms, Neil. I had a question: How shall I go about influencer marketing for an SEO and Digital Marketing training institute?

  24. Bonvera is a business for the masses: everyday products and services that the marketplace wants and needs, delivered to front doors across America.

    bonvera, bonvera with grace, work from home, online work, work opportunity, millioner,

  25. Many Thanks Neil,

    I really appreciate your ideas and always like your suggestions. I strongly believe that social influencers play a significant role in digital marketing. Right now, I have been using various influencers for Spectrum Milwaukee.

    For more information visit

  26. Accounting Dissertation Writing Service :

    This Is Really Great Work. Thank You For Sharing Such A Useful Information Here In The Blog.

  27. Those Who Come To Read Your Article Will Find Lots Of Helpful And Informative Tips

  28. Ankit Chaudhary :

    Great article- The article is very informative.

  29. John Roberts :

    See This Company , Its Great , It helps beginning startup companies touch the sky and success to high peaks. It gives great advice and Ideas related to Business startup and Entrepreneurship.

  30. “Which Forex pair and time frame is best to trade” is the frequently asked question and I want do give you the DEFINITE ANSWER.

    Are you expecting that I am going to say something like EUR/USD on 5-minute time frame or GBP/USD on daily…? No, it is not so simple, but SIMPLE ENOUGH we can figure it out!

    The “PROBLEM” is that markets change over time. If GBP/USD was a well trending currency pair a few years ago, today it is another one.

    I actually want to let you know about a SPECIAL TOOL that I use to find the BEST TRENDING PAIRS among all the Forex pairs.

    The software scans 34 Forex pairs on all time frames from minute to monthly. This way you pick the best trending pair and time frame at the current time.

    The system is running on our powerful computers, so you have nothing to download and install. Just join in and start using it within a FEW MINUTES! Get it on the link below:

  31. Hi, I just want to tell you. This website really helps me out to achieve success, and I am also thankful to Neil Patel.

  32. Neil, thanks for sharing the best tools. But I’ve one concern and I would like to share it with you. I think that social media traffic cannot buy any thing that you are selling. Help of search engine matters alot.

  33. Sir, I read your blog regularly. I learn lots of new things on your blog. Your blog is really motivational for me when I need some energy. Thanks a lot.
    Learn more at:

  34. its such great post, its help me to know the new thing more about social media.

  35. its such great post, its help me to know the new thing more about social media.

  36. Hey There. I found your blog using google. This is a really well written article.
    I’ll be sure to bookmark it and return to here
    i will get more of your useful info.
    it’s also good for my web site
    Thanks for the post. I’ll definitely comeback.

  37. Thanks, Sir For Sharing Great Post. Keep It Up Sharing Awesome Post.

  38. olivialilly007 :

    Hire Digital marketing expert is an enormous field and if you’re interested in pursuing it, you really ought to think about a digital advertising and marketing degree. New Tech Trends It is not a field that can easily be taught at a university level., it’s dependent upon you to accept an approach the sum of digital marketing you desire to take up in-house.

  39. HBR Cases Solutions :

    This Is Great Information For Students. This Article Is Very Helpful I Really Like This Blog Thanks. I Also Have Some Information Relevant For Online Dissertation Help.

  40. Finance Dissertation Writing Service :

    The Leading Assignment Help UK Firm Offers State Of The Art Services To Its Clients With A Promise Of Delivering All The Required Work Well Within The Deadline.

  41. We offer all types of Financial loans @ 3% interest rate. We give out loans within the range of $5,000.00 to $10,000,000.00 USD. All interested applicants should email now :

  42. agen judi bola sbobet :

    do you know im very happy with this article i can learn so much about this thing

  43. Hello guys do you know that going through a review of websites will give you much insight about it which you can’t know by simply visiting it, Here is the Reviews that reviews the website and provides you the best website .

  44. According to a fact-based survey by Hashoff, it is found that almost 91.9% of 150,000 influencers preferred Instagram as their favorite platform. we have listed some of the most effective practices to implement. Check out link below

  45. thanks for the article looking for more updates.

  46. Students Assignment Help provides the services of customer psychology assignment help to the students.All Assignment Help is an online Assignment Help and assignment writing service offering expert assignment help.Hire Australian,US assignment writing experts.
    Programming Assignment help

  47. Salman Hussean :

    Grate i have getting better knowledge and its very help to my blog BSEB 12th Model Paper 2019

  48. Here is he site
    Navodaya Result 2019JNVST Result 2019 for all JNVST Examination Test Solutions for guessing any thing

  49. Very Informative post indeed. Being a newbie to blogging I required some tips like this. Yes you are very right that smart work is much better than hard work.

  50. Really the article is very useful and also informative. I like it and also get advanced SEO strategy that is useful for me a lot.

  51. Thank you Sarah A. Parker for motivating us.And Now From today i’ll also follow your guideline.

  52. Oh God, I really need this kind of work. Thanks for sharing this awsome article. I really love your work. Keep writting!

  53. Thanks for sharing this great post. I really love your work and I hope can see a post like this again. Keep your good work!

Speak Your Mind