How to Get 99+ Endorsements on All Your LinkedIn Skills

“I got 99+ endorsements, and they all help prove my proficiency in key areas.”

That’s what Jay Z might say if he was optimizing his LinkedIn profile.

Hopefully you get the reference.

But seriously, LinkedIn endorsements are really important.

In fact, they’re one of the most effective ways to prove your expertise and back up your claims.

Anyone can say they possess a particular skill, but having 99+ endorsements proves that.

What are endorsements?

Before I go any further, allow me to explain this concept if you’re unfamiliar.

It’s pretty simple.

Endorsements are a LinkedIn feature that allows others to verify your skills with a single click.

Here’s a screenshot of the formal definition given by LinkedIn:

For instance, the top three skills I list on my profile are SEO, online marketing, and web analytics.

Endorsements are a simple way to prove you are not a charlatan—you’re genuinely proficient at the skills you list on your profile.

The more endorsements you have, the more legit you appear.

Ideally, you’ll want to reach 99+.

Not to toot my own horn, but that’s what I’ve achieved on the vast majority of my LinkedIn skills.


Here too:

All are 99+.

Of course, you can have thousands of endorsements for a certain skill, but 99+ is the highest number that will appear unless someone actually clicks on the skill to dig deeper.

Here’s what I’m talking about:

I actually have 2,134 endorsements for SEO, but 99+ is what visitors first see.

Why are endorsements important?

Getting people to endorse you can open doors and unlock opportunities that might not have happened otherwise.

It’s a way to validate yourself and show you really do “have the chops.”

This is obviously appealing to those who come across your LinkedIn profile, looking to find a partner in a business project, working arrangement, and so on.

Some experts even suspect it can impact your search ranking.

The bottom line is the more endorsements you receive, the better.

In this article, I’d like to discuss some strategies to help you get 99+ endorsements on all your LinkedIn skills.

Let’s start from the top.

Prioritize your skills

Most people have a wide array of skills.

And LinkedIn is more than happy to help you share them with the world.

In fact, they allow you to list up to 50.

I list a few dozen on my profile.

But you need to be selective about the skills you list at the top.

Like I mentioned earlier, the top three skills I list are SEO, online marketing, and web analytics.

This is important for two reasons.

First, it tends to be easier to get endorsements when it’s for your core skills that people naturally associate you with.

For example, I do have experience with website development. That’s true.

But I’m far more skilled at SEO.

Therefore, most people associate my name with SEO more than website development, which makes them far more likely to give me an endorsement for SEO.

That’s why I made the conscious decision to use SEO as the first skill on my profile.

Second, people tend to get overwhelmed if there is a ridiculous number of choices.

But if you place your primary skills at the top, people can zone in on those skills, which increases the likelihood of them giving you an endorsement.

Endorse others

I’m a firm believer in the law of reciprocity.

It’s a psychological principle I’ve discussed in several blog posts mainly in the context of conversion optimization.

Long story short, it simply means that people are inclined to do something nice for you if you do something nice for them.

But reciprocity can be applied to LinkedIn endorsements as well.

And it’s not rocket science.

Endorse the skills of others, and there’s a good chance a considerable percentage of them will return the favor.

I recommend starting with the people you’re closest to and have the tightest relationships with.

This might include colleagues, team members, previous employers, and satisfied customers/clients.

Look over the skills they list on their profiles, and add a few endorsements.

Once they see you’ve made the effort to help them, many will be inclined to help you as well.

If they know for a fact you’re adept at a particular skill, it shouldn’t be any trouble for them to endorse you.

And the beautiful thing is it’s easy to do.

It’s not like it requires a major time commitment.

Unlike personal recommendations that require someone to write a unique statement, an endorsement requires only a single click.

It’s really no big deal.

Straight up ask for endorsements

One thing I’ve learned in life, as well as in business, is that it’s important to ask.

Some of my biggest breakthroughs were simply the result of me asking for help, a favor, etc.

And you know what?

A lot of people are more than willing to help you out.

Tactic #1

If you’re looking to raise your number of endorsements quickly, I suggest politely asking others to give them to you.

An article on Portfolium discusses a specific formula for increasing endorsements by asking.

It’s simple.

The author, Scott, created a brief message that he sent to 300 connections asking for endorsements.

Here’s what it looked like:

I’d like to point out his opening line:

What skills do you want to be endorsed for?

I think this is a more effective way to approach people than immediately asking for an endorsement—it doesn’t make you come across as overly self-serving.

After sending this message to 300 connections, Scott saw a drastic increase in his number of endorsements.

It went from a meager 28 to 302, which was an increase of over 1,000%!

The amazing thing is that it took less than 15 minutes.

Tweak this template as you see fit, and send it to as many connections as possible.

While you may not get quite the level of results that Scott did, I can pretty much guarantee you’ll see a substantial spike in your number of endorsements.

Tactic #2

Here’s another simple way to go about asking.

It involves leveraging existing resources where people understand your skillset and know what you bring to the table.

Some examples might include your blog and email.

Here’s what you do.

First, invite others to connect with you on LinkedIn.

This is necessary because the last time I checked, only first-degree connections are allowed to endorse you.

To do this you, you could leave a CTA with a link to your LinkedIn account at the end of blog posts or in your email signature.

Then, each time you make a new connection, send them the message I discussed in the previous tactic.

Be active on LinkedIn

One of the things I find interesting about LinkedIn is that many people seldom update their profiles.

While there are 467 million users, only 3 million update their profiles on a weekly basis.

That’s a tiny percentage.

Most people update their Facebook at least two or three times a week.

It’s usually the same with Instagram profiles.

As for Twitter, it’s not uncommon to hit double-digit updates daily.

But for some reason, most people totally forget about LinkedIn.

But that’s not how I roll.

If you look at the activity feed of my profile, you’ll notice I update quite frequently:

And for a good reason.

The more often I update, the more I’m on the radar of my connections.

This means more traffic to my profile and more opportunities for engagement, including endorsements.

What I’m trying to say is that you should make a point to consistently update your LinkedIn profile with quality content.

It doesn’t even need to be your own content.

Curated content is totally fine as long as it offers real value and scratches your connections’ collective itch.

And when you’re choosing what type of content to post, try to make sure it’s relevant to the primary skills you’re seeking endorsements for.

If conversion optimization is your thing, you might want to post something from ConversionXL.

Considering the small number of people posting updates on LinkedIn, it should be fairly easy for you to gain users’ attention when they scroll through their feeds.


When it comes to professional networking, LinkedIn is the go-to network.

While it doesn’t get as much attention or have the same user base as Facebook, Instagram, or Twitter, you don’t want to overlook it.

In fact, it’s been an incredibly powerful tool for me and has helped me make several valuable connections over the years.

One of the ways you can prove you’re legitimately proficient at the skills you list is by having others vouch for you by giving endorsements.

It’s quick and easy but can have a tremendous impact on your personal brand, especially if you’re able to gain 99+ endorsements.

By using these strategies, you can effectively leverage your network to get the endorsements you’re looking for.

And who knows what opportunities this will lead to in the future…

The long-term implications can be profound.

How do you typically go about getting endorsements for your LinkedIn skills?


  1. J. Ustpassing :

    Okay – apologies in advance for this,
    but “endorsements” is as flawed a system.
    (That’s not a knock against the article – just the topic)

    For starters – the same as Googles “page rank is about authority” – it’s a popularity game.
    Doesn’t matter if you are mediocre or awesome, if you are popular you’ll get the votes.

    Second – it’s easily manipulable – no different that links, social approval etc.
    A little grease and you can get the votes.

    Third – ‘Quis custodiet ipsos custodes’ – who gets to decide who’s an expert in the first place?

    The simple truth is, as with many other such “measures”, it boils down to how well you network, schmooze, manipulate … or self promote … or earn (as some people do :D) the reputation.
    As there is no real “checking” of skills, nor of peoples claim to such, nor of those claiming to have them and voting that others also have them … it’s all pretty much just a waste.
    Is there a countering system where people can point out and decry a fraud?
    Is there a mechanism that queries a claim?
    Is there a method of proving your claim?
    Well, point made then.


    Negatives aside – loved the article 😀
    Solid tips and approaches, even if reminiscent of link-building.

    Regardless of how flawed the system is – it’s a “peer” network, which not only opens up the opportunity for work, but also the chance to increase influence/reach, and potentially generate links etc., so from a marketing perspective, worth the time and effort to implement and perfect 😀

  2. Patrick Zuva :

    Even though I know I ought to engage more on the platform, I have really neglected my LinkedIn profile. Thanks for sharing this tip Neil.

    Keep up the good work.

  3. Patrick Zuva :

    I see you do not have a LinkedIn share button. Could there be a reason for that Neil?

    Would really be nice sharing the article with our connections on LinkedIn, seeing that it’s about LinkedIn.

    Just a thought!

  4. Techno Exponent :

    Excellent advice. However, it is easy, effective and useful suggestions. I have been implementing several suggestions for the past two weeks as well as the results are wonderful. I would like to connect with you. I will definitely try the rest of the tips.

  5. Contrary to the naysayers, l think this is a great objective and some solid, easy to implement and cheap (read: free!) tactics to implement.

    Rather than be seen to falsely build up endorsements – which is slanderous really – it allows others an opportunity to give you a hat tip in the direction you’d like. No one is forcing anyone to do anything.

    Further, having been on LinkedIn for over a decade l have endorsements for skills that l’m really baffled by: coding languages l can’t code in, industries l’ve never worked with etc. Helping others draw a 3rd party ‘endorsed’ focus to your chosen specialisation is great. Let ‘Recommendations’ do the heavy lifting of social proof.

    As always, solid work and advice. Thanks for sharing.

  6. JoAnne Funch :

    Hi Neil

    I have to agree with the comment by J. Ustpassing in terms of LinkedIn endorsements being flawed, in fact, this function really lacks credibility because the majority of LinkedIn users lack any type of strategy on LinkedIn! As an independent LinkedIn trainer, and having worked with hundreds of clients, I can comment with certainty that people on LinkedIn give little to no thought when it comes to endorsements. They will endorse people for skills they have no knowedge of and that makes the process not very credible. What you suggest seems more like a hacking behavior than one than one with integrity. I believe there is value in terms of a profile being searchable by keywords (skills) but I don’t believe a recruiter is going to make a hire based on the # of endorsements in profile, nor do I believe in business a buying decision is made because someone has 99+ endorsements on a skill, savvy users would defer to recommendations versus endorsements.

    Thanks for letting me speak my mind on this topic.

    • I do feel they need an overhaul as there are open to gaming but I can see the value in them for users who do it in the right manner.

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