7 Tools for Generating Infinite Content Ideas for Your Blog

Blogging sucks.

Okay that’s a bit extreme. In fact, there’s a lot that I enjoy about blogging—mainly connecting with you guys.

But what does suck is having to constantly come up with new ideas for blog posts.

It’s a grind that can be quite exhausting, especially if you’re simply coming up with ideas off the top of your head.

Research from The Content Marketing Institute found that “57% of B2B marketers say that producing content consistently is their biggest struggle.”

And the struggle is real.

If you’re like me and writing up to eight posts per week while juggling multiple businesses, it can be seriously draining.

So out of pure necessity, I’ve experimented with a plethora of different tools to aid me in the process of generating new content ideas.

Some have been home runs and some have been strikeouts.

But there are seven in particular I really like and want to share with you.

Using one or more of these tools will allow you to generate an infinite number of content ideas for your blog—without having to do any heavy lifting.

1. HubSpot’s Blog Topic Generator

This is one of my favorites for generating a handful of ideas quickly. Five to be exact.

I love it because it’s incredibly easy to use.

Literally within seconds, you’ll have five legitimate blog post titles at your fingertips.

All you have to do is enter up to three nouns in the search boxes:

image02

In this case, let’s try “content marketing.” Here’s what happens:image12

Voila! I instantly get five viable blog topics.

If you want more, click “Try Again,” and it will take you back to the home screen.

From there, you can perform another search using the same keywords, or you can experiment with different keyword options.

I will say that HubSpot’s Blog Topic Generator isn’t ideal if you need to come up with dozens of ideas right out of the gate.

But it’s a great starting point.

2. BuzzSumo

You may have heard me mention BuzzSumo before.

I love this tool and have been using it to guide my content marketing efforts for a few years now.

It’s awesome because it does more than just provide you with content ideas. Much more!

It also does the following:

  • tells you the number of shares and social engagements content receives
  • identifies key sharers
  • displays backlinks
  • shows you top trending content

In other words, you can quickly tell how well content is performing and what’s resonating the most with readers.

This information is helpful because it lets you know which angles to take with your blog and makes it easier to strike while the iron is hot when topics are peaking.

Here’s what happens when I search for “content marketing” on BuzzSumo:

image10

Notice that it provides me with an in-depth glimpse of the content that’s crushing it at the moment.

More specifically, I can see the number of:

  • Facebook engagements
  • LinkedIn shares
  • Twitter shares
  • Pinterest shares
  • Google+ shares
  • Links
  • Total shares

If you look to the right of this info, you’ll notice two more features: “View backlinks” and “View sharers.”

Both add a whole new dimension to the content prospecting process.

But let me give you a heads up.

The free version is fairly limited and won’t necessarily show you the big picture. You also can’t take advantage of all the features.

That’s why I recommend using the Pro version if you’ve got the budget.

As of early 2017, it costs $79 per month.

I know this may seem steep to some marketers, but it’s a worthwhile investment in my opinion.

3. Alltop

This is basically a news aggregator that lets you know what’s happening online.

Alltop runs the gamut in terms of topics and covers everything from science and religion to photography and fashion. It’s all there.

Here’s what you see when you first land on the Alltop homepage:

image00

image09

It’s basically a hodgepodge of different content.

Skimming through the homepage may help you generate some ideas, depending on your niche.

But what I recommend is searching for a specific topic in the search box.

Here’s just a fraction of what I get when I search for “content marketing:”

image08

Alltop displays five posts from relevant blogs, and you can simply browse through the list for ideas.

Or you can take it one step further and click on a specific blog and scan it individually.

I’ve found this to be helpful, and you can potentially find some epic new resources you haven’t been aware of before.

The bottom line is that you can usually come up with a ton of ideas in a short period of time.

You can also get a feel for overarching trends to gauge what’s popular at the moment.

4. UberSuggest

Using this tool is simple.

Enter a keyword, and UberSuggest will supply you with dozens, and sometimes hundreds, of phrases that include your keyword.

Here’s a screenshot of what popped up when I used “content marketing” as a keyword:

image01

It’s kind of like the Google Keyword Planner but more streamlined.

UberSuggest won’t provide you with info such as search volume, competition, etc., but it’s perfect for coming up with content ideas for your blog quickly.

Another cool feature is “Expand this keyword,” which you’ll see after clicking on a particular keyword.

Here’s what happens when I expand “content marketing strategy.”

image03

Notice that it’s a more comprehensive list of keyword phrases based on “content marketing strategy.”

Pretty cool.

In theory, you can use one simple keyword to generate thousands of content ideas with UberSuggest.

5. Google Trends

I’m sure you’re at least somewhat familiar with Google Trends.

I use it for several marketing purposes, mainly to perform market research and determine interest in a particular topic.

But did you know that Google Trends can be used for generating content ideas as well?

It’s true.

Now let me say that this isn’t nearly as comprehensive as the previous tools I listed, but it definitely serves a purpose. Three to be exact.

Again, let’s use “content marketing” as an example.

First, you can browse through “Related topics” to see what’s popular.

image07

This can help you identify other influential resources you may want to check out, which can potentially give you additional ideas.

Second, you can scan through “Related queries” to see which search queries are most popular on Google at the moment:

image04

Third, you can use Google Trends to determine whether a topic is trending up or down.

Here’s what the interest in content marketing looks like at the moment:

image05

When you put it all together, Google Trends can be quite handy for generating ideas.

6. Portent’s Content Idea Generator

If you’re looking for a super quick way to come up with a click-worthy blog title, look no further than this tool.

While it’s by no means as robust as, say, BuzzSumo, it works great for generating a title that your audience will eat up.

Here’s an example:

image11

For more ideas, click the refresh button.

I like Portent’s Content Idea Generator because it’s an easy way to come up with cool and catchy titles.

It’s particularly good if you’re looking for a dash of humor.

7. Content Row’s Link Bait Title Generator

So here’s the deal with link bait.

It can potentially be detrimental to your marketing campaign.

I mean it may drive some initial traffic to your blog, but you’re likely to have a high bounce rate and a minimal number of return visitors if your content doesn’t actually measure up.

For that reason, I don’t recommend using titles purely intended for link bait without actually having high quality content.

That being said, Content Row’s Link Bait Title Generator is still a pretty awesome little tool to have.

The concept is simple. You enter a subject, and a handful of relevant link bait title ideas will appear.

Here’s what pops up when I enter “content marketing.”

image06

Not too shabby.

This isn’t to say you’ll want to use every single idea this tool suggests, but you can definitely use it to streamline your brainstorming.

Most of the time, you can come up with some pretty catchy titles that will bring in considerable traffic.

Just make sure your content hits its mark.

Conclusion

I think we can all agree that coming up with fresh content ideas is a pain at times.

If you’ve been blogging for over a year, I’m sure you know what I’m talking about.

But fortunately, you don’t have to sit around brainstorming on your own, trying to come up with new ideas from scratch.

There are numerous tools available (many of which are free) that will assist you with this process and enable you to come up with pretty darn good ideas.

In fact, it’s tools like these that have enabled me to make continual progress and establish the audience that I have.

If you’re a serious blogger, I suggest at least checking out each of these seven tools and doing a little experimenting.

This should make it much easier to populate your blog with killer content without driving yourself crazy in the process.

Can you suggest any other tools for generating content ideas?

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Comments

  1. Link Bait generator is a new one for me. As always, I learn new things from each of your blog.
    Now don’t scare me with struggle YOU are having. 🙂

  2. Great work! I Loved it!

  3. I am definitely trying out the Hubspot tool. PS: I hope that you have recognized by now that I really admire your work 😛

  4. Some real eye-openers there, most useful indeed. Thanks.

  5. 2nd ranking related queries is in Vietnamese (content marketing là gì). Surprising!

  6. What is Content Marketing?

  7. I think HubSpot and Google Trends are more than sufficient for anyone who is looking for writing fresh content. Google trends will give you an insight on trending topics and HubSpot will give you possible topics around an idea. Thank you so much for letting us know other tools.

  8. Muhammad Sufiyan Shaikh :

    thanks Sir, this post teaches me the important things I am missing in my blogging journey.

    You posts are enough for me to become successful blog writer.

  9. Very useful tips! Thanks Neil!

  10. Its really amazing blog with very much helpful information, thank you so much for writing this great blog here for us.

  11. Hi Neil,

    Unbeatable article. Thanks for sharing. Keep writing.

  12. hello… hey this is Meera. I am the bachelor in commerce and I am fresher. Here I am looking for a platform where I start my career along with organisation growth

  13. Poornapragna Gudibande :

    Hey Neil,

    Very good insights as usual! It is also interesting to see how you can time your posts based on Google trends. Thanks for everything!

  14. Hello, Neil!

    Too good you put up all of these!

    These tools are literally the best at their work.

    Keep writin’!

    ~Adeel

  15. Antonette Mait :

    Wow! This article has great information that I need. Thank you so much.

  16. Its really amazing blog with very much helpful information, thank you so much for writing this great blog here for us.

  17. So many content idea generators so little creativity. Where did all the originality go? Bloggers use a huge number of tools but content that they produce is not always fresh. It’s a good idea to use a plagiarism software like Unplag but it’s also important to express your own thoughts and ideas, create something absolutely new. Like this article, for example 🙂 Thanks for the tips, Neil.

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  19. This is a very great blog, I hope to provide benefits for many people, not only for me personally but also for other readers.

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  20. Hey Neil, thanks for this article. Absolutely amazing. This is just what I needed as I was pulling out my hair wondering how I could make my blog post titles a bit more exciting. I had come up with a list of posts – 25 to be exact – but they all seemed blah. Good, but blah. With these tools I can spice up the titles a bit. Thanks for saving my hair. 🙂

  21. Good Information Stuff.Thanks for sharing

  22. I have my own process in generating content ideas. But three of those tools just make my life a lot easier. I can now watch porn while generating content ideas. Woooohooo!

  23. Wow this is great I Agree that coming up with fresh ideas is at times very hard to do . You have a great blog here would love to know if you have any more that I could read.
    Ron Davis
    Director
    Los Angeles Home Health Senior Care

  24. Very useful tools. Thanks for sharing.
    -Rajesh ( http://muchdeals.in )

  25. I read out this blog. This blog is very useful for everyone. Thanks for sharing this informative blog. keep it on.

  26. Thank you, Neil!
    This is what I need right now!?
    http://bit.ly/2dJMCMF

  27. These all tools are very helpful and I learned new things from this blog.Thanks a lot.

  28. This is another important and informative article from you Neil. All these tools are really helpful. Buzzsumo is my favorite tool. One tool can do many things for us. Thanks for sharing your great article.

  29. Paulina Sobczak :

    Great work Neil. We watched your advanced marketing presentation last night. Some really great ideas in there. Looking to purchase soon

    Photographer Headshots

    • Thanks, Paulina.

      • Paulina Sobczak :

        Hey Neil,

        We’ve bought the course, but we’re really wanted to whizz through this. So far amazing, but we were keen to press on faster. Looking forward to completing the advanced course soon, as I really want to apply it to my business. It’s my partner Ibby who has the course in his name, and we’re going through it together. Can we get a shout my website pretty please? Surely our purchase has earned one. 🙂

        https://www.paulinasobczak.com

        • Reach out on the facebook group to the moderators. I will consider the site for a piece if it suits the audience and post 🙂

  30. Your article will help me to write lengthy content. I use some these but your article provided me some extra points to write such a lengthy & quality content, because for me and most of the blogger writing a quality and long content is very tough work.
    Thanks to share this precious article.
    http://gauravheera.com/

  31. you provide useful information. thanks

  32. Too great to see this huge list of the great tools!
    Thanks a lot for being in the Internet World. ?
    http://bit.ly/2muYwye

  33. First time i found such an insightful post about “CONTENT GENERATING IDEAS”
    Thanks for sharing.

  34. Cara Spindler :

    Thank you for such great information on this topic. Will start following you now.

  35. Alan Higgins :

    A really good article as always Neil, thanks.
    http://www.binarydigital.co.uk/

  36. Bhavik Solanki :

    Thank you for sharing this great post. This post helpful and useful for many people and in this post give good information for infinite Content ideas for blogs. Good explanation in detail. It’s Wonderful information.

  37. Hey Neil,

    Thanks for these useful tips. Really appreciate your help in navigating the complex digital marketing landscape. Will you be coming to NYC soon?

  38. Top Management Consulting Firm :

    this is awesome really awesome.. thanks…

  39. Great one! Content ideas are always hard to come by for my site. You did a great job of get the creative juices going lol.

    Thanks

  40. Upendra Gusain :

    Pretty list of tools, absolutely I am going to work with.

    CONGRATS for UberSuggest 🙂

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