What Effect Does Swearing Have on Your Brand?

Disclaimer: Please refrain from reading this post if you’re easily offended or have no sense of humor whatsoever.

It’s noisy and saturated these days in the marketing realm.

Brands are in a never-ending battle of one-upmanship.

With many industries being hyper-competitive and increasingly saturated, it’s never been more difficult to stand out from the pack.

But one technique that seems to work (at least for the brands that do it right) is swearing.

Some notable companies that have pulled this off flawlessly include Thug Kitchen, Vinomofo, and Dollar Shave Club.

It’s also something I have experimented with in the past.

In this post, I’d like to talk about the pros and cons of this brand strategy and whether or not you should try it.

I’ll draw from my own experience and use some actual examples to help you decide whether this is a viable technique for your brand.

Keep in mind that there will be some swearing, so only keep reading if you’re cool with that.

Why would you want to swear in your marketing?

It’s important to first say that swearing isn’t the right move for many brands.

For example, if you’re selling children’s toys, this approach obviously isn’t in the cards for you. If you use it, it’s just going to hurt your reputation.

But if you’re catering to a certain demographic (e.g., snarky twenty-somethings), this can most definitely work to your advantage.

Why would it make sense to drop a few f-bombs?

The way I look at it, there are four main reasons why you would want to swear.

1. It’s funny

If your audience is fairly lax—not too uptight or rigid—there’s a good chance a percentage of them will respond favorably to swearing. It’ll look humorous to them.

It’s kind of like conjuring your inner Beavis and Butthead who can’t help but find potty humor and cursing funny.

I think the funny factor is heightened even more when it catches you off guard and you hear someone like an old lady or a little girl swearing.

Take Potty-Mouthed Princesses, for example.

In a campaign from FCKH8.com, seemingly innocent little girls dressed as princesses drop f-bombs for feminism:

(Potty-Mouthed Princesses Drop F-Bombs for Feminism by FCKH8.com from FCKH8.com on Vimeo.)

It definitely takes you by surprise, and you can’t help but laugh when you hear little girls swearing like sailors.

2. It conveys authenticity

When you think about all the overly corporate, polished brands out there that are meticulous about keeping a spotless reputation, it’s refreshing to see a brand that lets loose a little.

When I see a brand swearing, I feel like they’re “keeping it real” and know how to have fun. It shows that a company knows what it’s all about and isn’t afraid to run with it.

3. It conveys confidence

Swearing is a ballsy marketing move. It’s not for the timid.

It shows you’re not afraid to be a little rebellious and break conventional marketing rules. Some notable personalities have built their entire identity on a salty word.

image03

Is it offensive? Maybe. Depends on who you are.

Is it confident? Heck, yes.

I think a few well-placed curse words also show that a brand has the cojones to rock the ship, which is appealing to many customers.

4. It helps you connect on a deeper level with your audience

It’s fair to say that “rocking the ship” by swearing won’t allow you to appeal to as wide of a demographic as it would if you kept your marketing squeaky clean.

But who cares?

Using this approach shows you really know your audience and aren’t trying to be everything to everyone.

Or as Tyler Durden from Fight Club would say,

You gotta crack a few eggs to make an omelet.

What are the potential repercussions?

Of course, it might not be all puppy dogs and rainbows if you incorporate swearing into your marketing. There can be some drawbacks.

After all, being controversial isn’t everyone’s cup of tea.

I actually wrote a blog post about a small experiment I conducted to see how my email subscribers would respond to me sending them an email with a controversial title.

Here’s what I found:

  • I was hoping that the open rate would increase, but it stayed the same (roughly 26%).
  • It received more traffic than most other posts. It even got an extra 4,061 visitors compared to a normal Monday blog post, and my social media traffic was 134% more than normal.
  • It hurt my revenue. Compared to a normal Monday, the income dropped by 26%. The income for that day was even lower than for the days when I don’t published a blog post by roughly 4%.

This means that swearing isn’t necessarily a smart move for your brand.

You may come across as crass, unsophisticated, and even uneducated.

In fact, it can potentially sour your existing relationships, make you lose customers, and hurt your overall profitability.

This is why I don’t recommend jumping in head first with swearing. You’ll want to know the full scope of this marketing move and the potential implications before you start swearing like a sailor.

What I’m trying to say is that like with most things, there are inherent pros and cons to swearing.

It’s definitely not for every brand, but it works well for some.

Examples of brands that use swearing

I’d like to point out three specific brands that I feel have used swearing to their advantage.

They’re all a little edgy and known for being cynical and snarky. They’re also quite witty.

Example 1 – Thug Kitchen

In my opinion, this brand really pushes the envelope. Just look at what visitors see after landing on its homepage:

image02

Keep in mind that this is above the fold for the whole world to see. It’s not hidden on some obscure page of the site. It’s in your face and right to the point.

Not many brands would have the courage to take this approach.

Call them obscene. Call them dangerous. Call them crass, but I feel that Thug Kitchen pulls it off eloquently.

Just take a look at one of its blog posts:

image04

Or check out the Thug Kitchen Cookbook trailer:

For a second, you think this is just another commercial like the thousands of other super-PC, mind-numbing commercials out there.

But it quickly becomes evident that this is very, very different. Thug Kitchen uses its wit and smartassery to make an incredibly (in my opinion) funny spoof commercial.

The team does it seamlessly and with a great entertainment factor.

Example 2 – Vinomofo

This company specializes in selling “epic wines” to wine enthusiasts around the world.

Their brand identity puts an emphasis on being authentic and unpretentious.

And while they’re nowhere near as hardcore as Thug Kitchen is with their swearing, Vinomofo is definitely edgy.

Here’s a short snippet from the “About” section of their site that describes the “Mofo Tribe”:

image00

It’s pretty clear they’ve got a firm grasp of their demographic.

It’s also clear they’re not worried about catering to everyone. They “get it” and are just looking to connect with their tight little audience.

Example 3 – Dollar Shave Club

image01

Pretty much everyone has heard of Dollar Shave Club by now.

That’s founder Michael Dubin being saucy and sarcastic about how awesome his company’s razor blades are.

There’s no beating around the bush, and Dollar Shave Club’s distinct brand of humor has been the primary reason for their success and net worth of $615 million.

In my opinion, they’re marketing geniuses who have found a way to pepper in a little swearing to enhance their brand identity.

Conclusion

Here’s the deal: Under the right circumstances, swearing and even flat-out obscenity can work wonders.

Aaaand, here’s my disclaimer: Under the wrong circumstances, it can offend consumers, diminish your brand equity, and make you look like an insensitive bigot.

It’s really amazing how far-ranging the results can be.

Although I’ve found swearing to have more of a negative than positive impact on my brand, this doesn’t mean it can’t work for you.

Just look at the success that companies like Thug Kitchen, Vinomofo, and especially Dollar Shave Club have had.

Or think about famous people such as comedian George Carlin and author Chuck Palahniuk, whose names have become synonymous with being edgy and non-PC.

My advice is this: consider your audience, and ask these questions:

  • Does your target audience primarily consist of people who would be okay with swearing?
  • Or would it turn them off and detract from their experience?
  • Also, does swearing align with the overall brand identity you’re trying to establish?

If you feel like swearing could be used to your advantage, you might want to experiment with it.

I wouldn’t go to the extremes of Thug Kitchen and start dropping f-bombs left and right. But you could throw in a curse word or two to see how your audience reacts.

I also recommend that you avoid being blatantly offensive. Be mature. Keep it classy, and try not to alienate your audience in the process.

What’s your opinion of brands that use swearing?

Comments

  1. Hey Neil,

    Interesting post, and thanks for sharing how swearing affected your bottom-line.

    I think authenticity is key.

    Gary Vaynerchuk does it extremely well.

    Cheers,
    Josh

    • Josh,

      I was thinking the same thing. First time I saw Gary speak live at an event I was a bit caught off guard: hadn’t heard of him (this was back in 2008), young guy wearing a t-shirt and dropping f-bombs here and there.

      BUT, he was authentic, said it how it was, and I remembered him.

      I think swearing, in the right context, can actually help break the ice with clients who think it has to be all “politically correct.”

    • Thanks Josh.

  2. Edvin Lofgren :

    If you are unsure about swearing I would avoid it. There is always a good replacement for a swearword. And you can still, make your point.

    I also think it’s something that should be tested. At least before you make it a thing.

    • I think you can work around it just fine. But it does stir a conversation which doesn’t always seem it is the right way to go.

  3. Hi Neil

    I f*ckin agree with everything you said! haha

    All kidding aside, I do agree that some level of swearing shows you as more authentic. But, it needs to be done in moderation. Too much swearing comes off as trying to hard to be edgy or just plain rude.

    Thanks for this interesting article and for the heads up about Thug Kitchen. Their branding actually looks phenonemanal.

    – Jeff

  4. I personally don’t favor it. And honestly most of the brands that you mention overdo it. Its kind of like salt. A little may add some flavor, but too much is just nasty. Am I going to buy food because they swear? Unlikely. Like someone else said, Gary V does it well, but its obvious that he doesn’t do it just to get attention, he does it because its a part of who he is and it emphasizes his passion. I think it works better for personal brands than for products in most cases. Also, I honestly think its a cheap shot at getting attention when you don’t have any other good marketing angles for your product/service. People may get a kick out of it but bottom line does it actually translate into more sales? Just my opinion.

  5. Quick somebody call the Morality police. Neil is dropping F-bombs! =D

  6. Curtis Blackmore :

    I really liked the examples you showed here — especially Thug Kitchen. It’s nice seeing brands pull it off successfully. After all marketing is all about standing out, and the simple fact that a lot of people don’t take a branding approach like this means less competition and thus an easier way to stand above the pack.
    I do get that there’s a time and place for this, but obviously it’s all in the context, and target demographic. Great post!

  7. Hey Neil, interesting take on brands using swearing in their communication. I can certainly see it both ways. My brother and I own a fishing apparel company and we actually took the stance that we don’t tolerate swearing in our community. We kick at least two people out of the FB group every day for swearing and it’s certainly attracted a lot of anglers that don’t enjoy filthy talk. Of course, we’ve also lost some followers because they think we are “Bible Beaters”. But oh well. We’ve continued to grow both our community (private FB group of 23,000 in just a little over a year) and our revenue every month since we took a stand on no cursing. The brand is called Salt Strong for anyone interested in seeing how we communicate this. Keep up the great work Neil.

  8. Dennis Regling :

    I do not do business with folks who use even mild cuss words in their advertising or sales copy. If they do not respect their customer enough to not use coarse language, then they do not deserve my business. Common decency is the mark of a professional.

    • You’re confusing “respect” with “people pleasing.” You’re doing business with a lot of inauthentic people who act one way in public to get your money and act a different way with their friends. People pleasers don’t have enough respect for others to be authentic around them. You have it backwards.

    • Wonderfully said! I, too, will not do business with individuals/companies that think vulgarity is appropriate. It isn’t. It’s a mark of intellectual laziness and crassness. There are enough companies around which treat their customers with dignity so why should I give my dollars to those who don’t?

      • Appreciate joining the conversation, Margaret. Each of us has a choice to where we spend our money and this could be a relationship breaker it seems for some.

    • Thanks Dennis.

  9. Brilliant post,Neil. I think the most important thing is to know your audience. If one is in a very ‘serious’ industry, it may create some problems but I have seen people in the seo space who do it and their brand equity is doing awesome. Ryan Stewartz uses what you will consider a swear word but he’s doing very well but I swear to God, I won’t dare, even though I would love to.

    I really love this post. Neil always proves he’s worth listening to.

  10. Interesting post Neil, something few people care to touch on! Would be interested on a deep dive on how to tell if your audience can or is willing to take swearing, the research part when you have no platform or do you suggest to try and see anyways?

  11. I also do not appreciate the use of profanity in marketing. I will usually not engage the ad/website/etc if profanity is being used.

    I don’t see any benefit to it. Only downside. But that is me and my 2 cents. Hoping that if enough people speak up about this, the business world will realize it really does more potential damage than good.

    Another way I look at it. If I can’t trust you to be professional in your language, how can I trust you to be professional in how you serve me as your client?

    Patrick

    • Who determined that swearing is “unprofessional?” This thought-police/language-police bullshit deserves to be taken behind the barn and shot in the face. It’s just an attempt to control people.

      • Kevin – Try swearing in a courtroom and you’ll soon learn that it’s unprofessional. And your suggestion that thoughts contrary to yours deserve violence says volumes. Why the anger? Responses were requested by the author so it appears he’s open to diverse viewpoints. So why do you have trouble with people responding to his inquiry? Relax. Take a yoga class. Have a beer. Or two. And don’t go swearing in courtrooms!

      • Amberr Meadows :

        Kevin, my thoughts exactly. Language is ever-evolving as is, and often socially approved innocuous words evolve into “vulgarity”, and authentic freedom of expression I respect more than a fake, shiny veneer. Guess I forgot my Emily Post etiquette (okay, confession, I’ve never read shit like that), but I don’t even have to scroll all the comments to know there are definitely going to be run-of-the-mill sanctimonious prudish comments. A lot of people are judgmental, and I think they’d be best served to simply not read what they deem visually offensive. To each its own, and as long as “sweary brands” are consistent with their image and service, I find value whether someone says the word bitch, drops F bombs, and has been called crude or unprofessional at least a dozen or so times. I love Thug Kitchen, but on the other hand, I’m wise enough to know when to not add my signature language into the mix. I saw something about courtrooms, and I definitely concur there. Mostly, though, unless they’re in a position of authority and power like the police or legal system at large, I say what I choose, and I’m probably not Pollyanna sunshine. ?

        P.S. Good post, Neil. I knew it would get plenty of traction, and I checked to see if I was right. Call me psychic. Haha.

      • Appreciate the comment, Kevin. This has definitely brought out some strong emotions and we each have our own opinions and others to respect.

    • Thanks for the feedback Patrick.

  12. Paul Claireaux :

    There’s always the ‘cheat’ option.
    A very successful – albeit feckin awful – UK comedy programme is
    Mrs Brown’s boys
    She swears non stop but uses the word ‘feckin’ instead of that other word

    I think I’ll add some swearing into my brand

    It can’t feckin hurt as I don’t ruddy well have one yet

  13. How the F*&% should I know? LOL Just kidding!

  14. Lol! Love it and I actually was attracted the thug kitchen for this very reason. It made me curious, however if they had not backed it up with quality product, it would have soured immediately.

  15. Neil,

    I am actually glad you addressed this controversial issue, it needed to be addressed.

    I absolutely abhor any foul language in marketing and I do not patron any company who uses it in marketing.

    I do not want my kids to grow up using it and I forbid it to be used in my house.

    I think it shows that a person is lazy in their speech, rude, inconsiderate, disrespectful, undisciplined, and self centered.

    You mentioned some good reasons why not to use it, but here is the ultimate one. The Bible says in Ephesians 4:29 (HCSB):

    “No foul language is to come from your mouth, but only what is good for building up someone in need, so that it gives grace to those who hear.”

  16. I am not a fan of using profanity to get your message across. I am all for witty, humorous ways to market product but surely their are better ways than this. I think using this type of language probably does more harm than good.

  17. I just think it’s old and tired as an approach. Look what happened to FCUK. It just shouts “I’ve run out of ideas”.

  18. Mark Elmo Ellis :

    As a teacher, I’m greatly saddened to see people that are so warped by the almighty dollar that they would have children use the kind of language used in that video.

    It is pornography and not cute.

    Sorry, totally turned off.

    • James Longley :

      Think you missed the bus on this one completely. What’s more offensive, a few little girls swearing (because obviously they’d never heard those filthy words before) or the real issues they’re drawing attention to and railing against?

      Like the ladies said, ‘what’s really fucked up is that women get paid 23% less for doing the exact same fucking thing.’

    • Thank you Mark and appreciate you position here.

  19. My take on this is “use your customer’s language”. If your customer would use swearing and/or be amused by it fine. If your customer would find it offensive, don’t use it.
    Simple as that. We’re marketers people not moralists. You can never please everybody, it’s all about reaching out and speaking your customer’s language.

  20. Rebecca Haden :

    You have to remember how long your content will stay available online and how fashions might change. Young women currently swear like sailors and you hear obscenities in the workplace, but will that be true in five years? Young women used to walk around with unshaved legs, too, even in the workplace. Not happening now. People aren’t offended by a lack of obscenity, and fashion isn’t likely to change that fact.

  21. I deal on Agri-business, i won’t even try to use a swear words on the products else my customer will fly over night..

  22. Great disclaimer Neil! People are too sensitive. Nothing better than a well placed swear

  23. Just another example of the moral decline and coarsening of America!

  24. AUSTIN HELSEL :

    1. No one with integrity remotely thinks about purposely swearing>
    2. Does the end justify the means? Never
    3. Just because something works, does not make it the right thing to do.
    4. People who swear without concern for others are very insecure.
    5. Hitler was very successful ….for awhile. Did that make him a great guy? Wake up.
    6. Why offend people and lose sales automatically? Stupid.
    7. You show how the shave blades folks were successful and say its largely because of them swearing. How do you know it is for that very reason and how do you know they would not be twice as successful with their great idea and NO swearing.
    8. Does anyone anymore care what their kids think of them or are you teaching your kids to be low class as well. Think farther than today.
    9. Do you think Steven Covey, Jim Rohn, Brian Tracy, Zig Zigler and many more think swearing would have got t hem farther in their massive career?
    10. Wake up and grow up. Its now or never.

  25. You forgot EffinAmazing.com fool, lol.

    See you soon!

  26. Trisha Amable :

    My My I read so pretty Up mighty f* up comment some pep think they are Posher than Posh. Well know your audience and customers in London my customers cuss me after been pleased with my work but when come to settled bill got cussed like nobody. Well, I did not cuss my customers back to wrong does not make right. I sue her ass for my money done.

    But using a little F in your marketing wisely in a humour way cannot hurt you. We are human after all.

    I disagree with the Kitchen to gross the swearing but they probably got the customers who like that type of message. the other our blades are fucking great nothing wrong with that

    And I thought English Pep where up there Asses but I see Amerca follow suit. I bet you all these PC people, give a few drink and they piss they be the one behaving the worse, swearing like nobody business and the next day blame on the drink or the next person. Money does not make you who you are it only help you to achieve a certain lifestyle.
    So people will purchase your good if they are interested in what you offering, if they need

    what you offering, If they can afford it, or something they just do not need it but will have it anyway. been too polite can hurt you and rude can too. So just be yourself. I personally do not like chameleon people you cannot trust them.

    Trisha Amable
    Owner Girlfridayz.com
    Onlne Marketing Consultant
    For Small Business & SME’s

  27. Melissa Dever :

    I’m a stand out or go home kinda copywriter, and expletives are fun and effective, so I love this blog post.

    The problem here is you haven’t tested whether people respond to swearing more or less; you’ve just tested whether your audience responds to YOU swearing – in a single blog post.

    If you’re like me, Neil, you might personally use the word ‘fuck’ as a noun, verb, adverb or expletive – depending on your mood. Your Neil Patel/Quicksprout brand wouldn’t – because you never have.

    If I saw your blog and you dropped a few f-bombs, it would disrupt me as I’d immediately recognise this wasn’t typical (which might increase my open rate), I might briefly wonder if you were off your meds, but then I would continue reading as normal because I’m not here for your personality (as darling as it might be), I’m here to learn something new – because that’s your brand promise.

    Swearing isn’t a sales optimisation tactic, it is an audience segmentation tactic. Yet it is, first and foremost, a form of expression.

    When you swear (authentically) you’re showing potential customers you’re living a no-filter life. Some people will hate it, and that’s cool. Some people will love you for it, and they’ll become your raving fans – assuming you actually sell something good in the first place. Luckily that part isn’t my problem, I’m just the ballsy copywriter. ?

    • Thank you for the feedback, Melissa. I’m not sure it fits in with what I need but it is a good thing to discuss together.

  28. Leanne Cohens :

    JUST had this conversation with my Mum last night regarding a recorded interview I did where I stated that “your clients don’t give a sh*$ about you” … her response was “you never swear why would you do it in an interview?” my response “it felt right” 🙂 I’ve sent this blog post to her 🙂 Loving the AMP course BTW … want to be just like you when I grow up hahaha

  29. Hey Neil, long time reader, first time writer, ha ha. Love the blog mate and congrats on you and your team’s success.

    While I reckon you hit the nail on the head saying swearing isn’t necessarily a smart move for your brand, but I would also say it isn’t necessarily not, either.

    I’ll challenge your assessment here(without knowing details of the numbers, traffic etc). A one-off experiment with the post that had a controversial title isn’t conclusive, even though sales dropped. Correlation doesn’t equal causation. Because your blog is built on quality content without swearing, it could be reasonably argued that the people who normally might buy from you were turned off by the post, but the extra engagement was because it appealed to those who wouldn’t normally buy.

    Anyway, I think swearing isn’t right or wrong, it just is. If it works for people and makes them more ‘themselves’ in building their business then they should give it a try. they’ll possibly attract people who are more like them. That’s normally good.

    Again, love you and your team’s work mate. If you keep writing, I’ll keep reading.

    Cheers

    Al

    • Thanks Al. I do feel as you say we need a little more data but the subject is a good conversation to have to debate 🙂

  30. Claudia Howard :

    Our brand is Holy Crap cereal and the NYT featured us – and Big Ass Fans – in an article about risque business names on the cover of the business section.
    When our company first launched 6 years ago we’d get phone calls and emails from people that were offended by the name, to which we’d respond that we’re sorry (we’re Canadian, so apologizing is in our DNA) and let them know it wasn’t our intention to offend them. Mostly those people simply wanted their opinion acknowledged. Now that we’re in every grocery store across the country, I don’t think we’ve had anyone call us about the name for about 3 years.
    There is no doubt the name draws attention to the product. Many customers have told us they bought it as a gag gift – end of eating it and then realize they really like it so keep on buying it.

  31. GetPromoted Web Design :

    F**kin awesome post! 😉

  32. Este fue un articulo de PUTA MADRE!
    Excellent piece written by Neil. You are controversial for sure and don’t care to write on topics that other people just simple ignore

  33. Hey Neil, swearing is a weird marketing tactic and I am surprised to see how it working for few businesses.

  34. I think that curiosity and controversy go hand in hand, and that’s why “good girls” fall for “bad boys” .The post is a real eye opener, however , it depends on the genre on your business. Some businesses can use the technique, while others can’t. Awesome article 🙂

  35. Teddy Tech - SEO & Digital marketing in Kerala India :

    Thanks Neil for a new knowledge.

  36. Community Manager España :

    Nice post!
    I don´t like swearing as a marketing strategy.
    Thanks for sharing.

  37. That feminism thing works, because that’s what they really are with that “equal pay for unequal work” mentality. Little silly princesses.

    • Appreciate you joining the conversation 🙂

      • It’s been proven thousand times that men pick careers more often based on the paycheck (medics, lawyers…) Women also like to work in social-related fields that are less valuable on the free market. Unless you favor gender-based collectivism, I’m not sure how to defend it.

  38. The place where you will have trouble is if you’ve always been known as a pussy, and then you suddenly want to join the league of badasses. The consequences can be fatal to your hard work.

    So, my advice is to stick with what you know and be good at it. Don’t change planes mid-air.

    If you want to be f*cking awesome, do it from the scratch.

    Sadly, most people who want to be seen as badass are waiting until they are popular. Start it from day 1 and all will be well.

    My two cents

  39. Wow, that’s one of the best posts I’ve read from you Neil. Great stuff!

  40. Flats near Belgharia Expressway :

    Great post.
    Thanks for Sharing this valuable post.

  41. Swearing will definitely delineate your audience!

    But overall, I think swearing just shows a lack of creativity or laziness.

  42. From a female point of view, some of my favorite follows that cuss are Danielle LaPorte, Leonie Dawson, Rebecca Tracy. It’s who they are, and they communicate unapologetically.
    When I really dislike is people who use F(*K, frick, feck, etc. Just say fuck and be done with it. Be real or go home is my motto.
    It’s not the cursing that I find offensive, it’s the inauthenticity.
    Great topic, Neil.

  43. Christian Gatlin :

    Hey Neil,

    Thank you for sharing your perspective on incorporating swearing in brands.

    It’s very important for people to know the positive and negative effects that could occur.

    Awesome post!

  44. Thank you Neil!

    We’ve also tried some of this. Based on the results, I can say that it works well only if you do it occasionally. So I wouldn’t use it as a primary marketing strategy. Marketing should be planned (at least, to some extent). Swearing is a tricky trigger. It makes more people hit a link, but at the same time it makes more people hit a closing button.

    We sometimes use it in Email headers, and there it works pretty well. First time, it happened occasionally. We’ve made a typo and the Email header tuned into something that required a bit of censorship (don’t know if I can mention it here) 😀 Surprisingly, people got excited.

  45. It seems like this often only gets framed in a “morality” vs. “authenticity” mindset, then “morality” is examined (or dismissed really) as such an arbitrary or religious concept that it doesn’t warrant consideration. “Authenticity” wins out (or commercial success does) as if it’s not similarly (de facto) religious or philosophical at its root -and less shallow than religion. Another way to look at it, without philosophical, moral, or economic underpinnings is to consider the eventual outcome of the practice. This takes much more time, but one question is whether relying on anger or power (related) appeals is likely to result in a society or communicating/interacting world that encourages sober thought in a complicated world.

  46. I am okay with ‘swearing’; however, Neil when you used the words ‘douche bag’ in one of your blogs I was turned off. I didn’t see that as swearing. I know those words have even been casually used on TV sitcoms but I feel those words really cross a line.

  47. Personally, I am looking forward to a short “How To” marketing tutorial by you that is full of well-placed expletives. It is now on my Christmas Wish List. I’m totally serious. 🙂

  48. Great post.
    Thanks for Sharing this valuable post.

  49. Elvis Michael :

    This got me thinking about business psychology in general. It’s amazing how so many things can be proven – or disproven – with only a little experimentation and being able to read your audience on a deeper level.

    I enjoy a conversational writing style and even drop the occasional bad word. While i haven’t stopped to really, truly test my results, at least I’ve found that i enjoy writing a lot more this way….and I haven’t noticed a decrease in traffic (plus, no complaints).

    Thanks for the mildly funny — and truthful — article, Neil 🙂
    Elvis

  50. I appreciate your thought… well done Mr. Neil!!!

  51. Property in Rabindra Pally Kestopur :

    Nice Post.
    Thanks for Sharing.

  52. sara @ logo design :

    I really appreciate your supposed… great work Mr. Neil!!

  53. Tally erp 9 tutorial :

    Take Gary Veynerchuck for example he is a legend

  54. Maybe I’m too much of a prude, but I’ve never liked it when people swear in business settings. I understand that people can swear like sailors at home, but when it comes to building something valuable in the marketplace, I’ve always gotten the feeling that swearing takes away from it.

    I guess what I’m trying to say is that I feel like nobody gets offended if you DON’T swear. So I’d rather keep everybody happy rather than offend some of the people and lose their business. I don’t know, there’s pros and cons to everything.

  55. Thanks for the post, Neil! This just made my morning a lot fucking better.

  56. Like Tyler Durden also says,

    “Sticking feathers up your butt does not make you a chicken.”

    Swearing will only serve you well if it’s legit to your persona.

    Don’t force it to be “edgy” or “cool”.

    Nothing more cringeworthy than folks blowhardingly foisting new angles onto audiences.

    It’s like Crystal Pepsi – Transparent and horrible.

  57. Haha
    Clever ideas and awesome post onece again. Funny names are best ideas i think.

  58. Obat Kencing Nanah Untuk Pria Paling Ampuh :

    I think a funny way to market their product but definitely way better than this. I think using that kind of language probably does more harm than good.

  59. Arifuzzaman Arif :

    Actually people love unique things. Most people doesn’t feel comfortable with swearing, so they don’t use swearing with their brand. But these brands are using swearing and people are finding them unique, so swearing is turning out to be great for their brands. Thanks for this damn post. 😛

  60. Thanks for this cool article Neil , you truly nailed it.

  61. Nice post, Neil.

    I got intrigued by what you wrote and proved. To be honest I was not born as an English native so I have to struggle in writing a lot. Do you have any suggestions that help sort out and pick those swearing words? We sell digital products and do website services.

    Thanks.

  62. Cristina Sliva :

    Thanks for sharing this informative blog. This blog is very useful for everyone keep it on.

  63. You left nothing Neil.
    Salute.

  64. Really awesome article thank you……………

  65. I read it late. but, It impact in my bind very well. http://www.octalogo.com/web/

  66. Awesome. Very impressive Neil. www.logoscientist.net is mine website please review it and share me your thoughts about it. I will be waiting for your email..

  67. How does everyone feel about the word ‘shit’ when used in a direct yet sometimes funny way? Like -‘this shit is real!’ Or something similar??

  68. Such a great post to know different useful information. https://appsnado.com/

  69. There is a time and place for everything, and also depends if that curse word will offend, or actually bring you more traffic. I know one site that has a mild curse word in the domain, and the site reports being a 6-7 figure site, however, placing any sort of curse word in your domain can limit your marketing strategy. Most Ad companies like FB/Google will not appreciate that bad word as much as you do; be sure your business/marketing plan is ironed out.

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