78 Marketing Tasks You Should Outsource Immediately

outsourced

If you’re like me, you stay busy.

Running a business is a tall order in and of itself. When you throw marketing into the mix, things can quickly become overwhelming.

If you haven’t felt this way yet, you’re going to feel it soon: There just aren’t enough hours in the day!

Here is one thing I learned early on in my business: outsourcing will save your life.

I speak from personal experience. There’s no way I could have done what I’ve done without strategically and carefully outsourcing a lot of the day-to-day marketing tasks that took up my time and kept me from focusing on other goals. 

Why I’m a fan of outsourcing

Outsourcing has tons of benefits.

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Most businesses rely on outsourcing because they want to “focus on the core.” That’s another way of saying “we want to do what we do best.”

For you, the reasons may be different. You might have 29 things you have to do for a client, but you only have time to do 18 of them. You can outsource the rest.

I’m a major proponent of outsourcing a lot of the day-to-day tasks that are laborious and only hold me back from focusing on more pressing matters.

I’m probably different from other business owners, though. While some people have a top-down or hands-off approach to running their companies, I prefer to be in the thick of it.

You’ll see me personally interacting on Facebook, jumping into blog comments, and working on blog articles.

I like to be involved in these aspects of my business because I feel like they are one of my important business tasks—connecting with and learning from other marketers.

That’s one of the great things about outsourcing. You can be as involved as you want or as hands-off as you want. It’s up to you.

A lot of people I talk with are concerned about the cost of outsourcing. “But doesn’t it cost a lot to outsource these tasks?” they ask.

The answer is yes and no.

Yes, you have to pay for quality work.

But no, it doesn’t cost a lot because of the time you’re saving. If your time is worth, say, $50/hr, doesn’t it make sense to pay someone $35/hr to post to Facebook, create a video, proofread an article, or respond to blog comments?

Download this checklist of 77 marketing tasks you should outsource immediately.

If you can be doing your $50/hr work while your outsourcer is doing their $35/hr work, it’s a win-win-win. You win. They win. Your client wins.

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And it’s not just time you’re saving. You’re also creating efficiency and increasing your quality. So maybe it’s a win-win-win-win-win.

Are there risks to outsourcing?

Sure, there are risks to anything.

I’ll admit that outsourcing has its fair share of risks. You can risk hiring the wrong person. You risk an outsourcer going AWOL. You run the risk of poor work standards. You even risk your brand being tarnished when an outsourced worker gets shoddy with their work.

There’s a flip side to this.

Most entrepreneurs and marketers are concerned they’ll get low quality work if they outsource.

What I’ve discovered is that you can actually improve the quality of work if you outsource.

Let’s say you need to create an explainer video for a new product. You can do it yourself with your iPhone and feeble editing skills.

Or you can outsource it to an explainer video professional.

If you outsource it, the quality will be a million times better than the quality you’d get if you’d tried to do it yourself.

See what I mean?

Besides, you don’t always need perfection when it comes to marketing. Although I tend to be a perfectionist, I’ve realized that done is better than perfect.

But I believe the rewards are greater than the risks. Besides, part of being a good marketer is being a good manager to other marketers.

The great thing is that there is a wide array of virtual assistants and marketing professionals available who will ensure that your campaign runs like a well-oiled machine without you having to hold their hand every step of the way.

Here are some specific tasks you should outsource right away.

Blogging

I always strive to maintain high quality standards on both NeilPatel.com and Quick Sprout. I’ve found I’m consistently able to do so without it devouring my time by outsourcing.

And I’m not alone. In fact, 64% of B2B marketers outsource their writing in some capacity.

Here are some of the ways you can improve your blog quality through outsourcing:

  1. Moderating blog comments and filtering spam
  2. Responding to the comments your readers leave
  3. Performing research for upcoming blog posts
  4. Generating new ideas and pitches for blog posts
  5. Scheduling blog posts
  6. Finding images and videos for blog posts
  7. Adding meta descriptions, tags, and images to blog posts
  8. Finding statistics to incorporate into posts
  9. Proofreading for spelling mistakes, grammatical errors, and awkward phrasing
  10. Making adjustments to older blog posts as new data is unveiled
  11. Creating internal links to existing posts
  12. Keeping an inventory of posts and the keywords used
  13. Corresponding with your team of freelance writers
  14. Hunting down guest blog opportunities
  15. Coming up with pitches for guest posts
  16. Reaching out to influencers in your industry

Social Media

In my opinion, social media may be pound-for-pound the easiest area of marketing to outsource.

One of the biggest challenges of social media is curating the content you plan to share. It can take an enormous amount of time simply to find good, relevant articles that your audience will benefit from. Outsourcing this task is an instant way to free up several hours a week!

Think about the importance of visuals in your social media content too. Adding images to individual posts is a massive time drain…unless you outsource it!

A lot of tasks don’t require an immense amount of experience. Most virtual assistants are fully capable of handling them with minimal supervision:

  1. Managing and approving friend or follow requests
  2. Inviting followers to attend events
  3. Sending out personalized birthday greetings to key contacts
  4. Sharing your blog content across social networks
  5. Finding and editing images to use in posts
  6. Curating quality content from relevant sources
  7. Scheduling posts across all social platforms
  8. Keeping track of brand mentions
  9. Uploading new videos to YouTube
  10. Creating questionnaires and surveys
  11. Engaging with friends and followers
  12. Ensuring all profiles are updated on a consistent basis
  13. Sending out thank-yous to new followers
  14. Commenting, retweeting, and interacting with interesting content
  15. Designing and occasionally redesigning profiles

SEO

While you don’t want just anyone handling the more complex aspects of SEO, there are several elements of SEO that virtual assistants are fully capable of looking after. Many freelancers have the skill to perform keyword research, create a 301 map, or generate a thorough sitemap.

If you’re looking for someone to deal with the nuts and bolts of SEO, you’ll want to go with a highly qualified SEO firm who has a track record of success.

This post from Kissmetrics discusses what to look for in an SEO firm and how to tell if they’re helping or hurting you.

These are some of the SEO tasks that can be outsourced:

  1. Performing keyword research
  2. Creating catchy headlines
  3. Setting up a sitemap
  4. Building and editing landing pages
  5. Performing off-site optimization such as commenting on other blogs
  6. Analyzing the SEO campaigns of competitors
  7. Tracking the position of your content in search engines
  8. Researching cutting edge SEO trends
  9. Submitting content to directories
  10. Handling social bookmarking
  11. Monitoring site speed
  12. Performing an occasional SEO audit
  13. Keeping up with Google algorithm updates

Content marketing

Did you know that 72% of large organizations and 33% of small companies outsource their content creation?

Content marketing is my jam. I love it. I do it. And I’ve experienced incredible success with it.

As experienced as I am, I feel completely comfortable outsourcing numerous aspects of content marketing.

Let’s face it: content marketing takes serious time. As content marketing grows, you’ll discover there are more and more tasks you need to—but don’t have time to—do.

You’re left with a single choice: outsource or drown.

Here is what you can outsource:

  1. Creating offsite content that links back to your website and blog
  2. Interviewing sources
  3. Finding statistics to add
  4. Repurposing content, using a variety of mediums such as infographics, videos, slideshows and webinars
  5. Creating and managing your editorial calendar
  6. Establishing deadlines for content
  7. Building spreadsheets for your editorial calendar
  8. Backing up content in the Cloud
  9. Finding and editing photos
  10. Converting files
  11. Working on increasing post engagement
  12. Keeping track of your content marketing budget
  13. Ensuring all content is mobile-friendly

You can learn more about the process of outsourcing content marketing on one of my previous posts. In it, I discuss some important questions to ask to ensure you get the most bang for your buck.

Analytics

Every good marketer makes decisions based on analytics.

But analytics can be tricky. You have to set up your analytics, configure the analytics, generate reports from your analytics, monitor these analytics, analyze the analytics, determine takeaways from the analytics, and then make strategic marketing decisions in light of these analytics.

Thankfully, there are parts of the analytics maze you can outsource:

  1. Monitoring trends with traffic, acquisition, conversions, etc.
  2. Spotting long-term patterns
  3. Generating daily, weekly, and monthly reports
  4. Analyzing engagement
  5. Determining how cost-effective your marketing techniques are

Reputation Management

Knowing what the public perception of your business is at all times has never been more important than it is today. In fact, 97% of consumers say they read reviews about local businesses.

Due to the fact that reputation management can be inherently time-consuming, I’ve found outsourcing it to be a smart move:

  1. Handling social listening across the web
  2. Monitoring reviews on sites such as Yelp and Angie’s List
  3. Getting consumer feedback
  4. Paying attention to negative press
  5. Responding to negative comments
  6. Managing trolls

Email marketing

Email marketing matters more today than ever before.

As old-school as it sounds, email marketing is one of the best methods of attracting and retaining high-value leads for your B2B or B2C.

But, as with any area of marketing, things can get tricky here too. Why? Because it takes a lot of time to set up email, integrate it, create updates, format newsletters, and take care of the nitty-gritty of mailing lists and scheduling.

It’s one of the first things you should consider outsourcing:

  1. Creating newsletters
  2. Proofreading and editing emails
  3. Sending out bulk emails
  4. Responding to questions

WordPress

WordPress could be considered the universal blogging and publishing platform.

In fact, 26% of all websites on the planet use WordPress. If you run your site on it, you can make your life a lot simpler by outsourcing a few key tasks:

  1. Monitoring and managing plugins
  2. Installing new plugins
  3. Providing WP support
  4. Tweaking templates
  5. Handling coding

Conclusion

We’re living in a globalized, digitized world with a surplus of professionals who can handle nearly every aspect of your marketing campaigns.

As a result, outsourcing many marketing tasks makes complete sense and has never been easier to do.

I’ve had a lot of success with outsourcing, and I know I’m not alone. Many of my industry colleagues and clients have told me the same thing. If it weren’t for outsourcing, they wouldn’t be in business!

Once you start outsourcing, amazing things will happen to your business.

You suddenly find yourself with more time to focus on high-level strategy. Instantly, you encounter new opportunities for growth and expansion. Your vision becomes clearer. You open up new channels of engagement. Things simply improve.

Outsourcing is a small move that starts the cascade of great benefits.

If you haven’t been taking advantage of outsourcing, I would recommend first identifying which tasks are hurting your efficiency and then hiring others to handle them.

Here’s my challenge: This week, outsource just one marketing task. That’s it!

Use Fiverr, Upwork, or Craigslist. Find someone who’s skilled. Give them a task. See what happens.

Have you outsourced any other areas of your marketing efforts that I didn’t cover?

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Comments

  1. You have to be careful with outsourcing the content marketing and blogging aspect because some freelancers allegedly use content rewriting programs to spin pre-written content and try to rehash it by serving on a golden platter and saying the content is unique, when in fact they took easy street and didn’t write it but yet want $ for their services.

  2. Damn great bro!! Thank you … Was looking for it! ???

  3. Krinal Mehta :

    Hi Neil, I am a big fan of outsourcing. I am trying to setup a virtual digital marketing agency. Obviously keeping the more important stuff in-house. Let’s see how that works.

    • Exciting to say the least. Let me know how it goes for you Krinal

    • That’s a great idea. There are thousands of freelancers who would relish the opportunity to join a collaborative environment. Most freelancers are specialising in An area of digital now so the quality of output is increasing. Enjoy the journey.

      • Thanks for the suggestion Blake 🙂

      • So true – “freelancers who would relish the opportunity to join a collaborative environment”. As complex as SEO and digital marketing are becoming, this is becoming a necessary element. Once trusted relationships are in place, it is more effective to outsource to a partner than to try to be the go-to person for everything. How do you vet such work relationships?

        • Through the experience of working with them. While it’s important for you to know about all the details of what that project entails so you can properly hold them accountable.

  4. Julia McCoy :

    Wonderful post, Neil! I totally agree about outsourcing. You’re 100% right – running a business is a tall order. Without outsourcing, you’ll sink big-time. As the CEO of a content agency with very high standards, Express Writers, I find that we ghostwrite for all kinds of major business blogs consistently. It’s a huge part of our income. People just don’t have the time. With content being a huge part of online marketing, you HAVE to create. One extra win to outsourcing is that your hire might even be better at a select task than you. We’ve noticed with our writing team that many times, our clients find that we create better content than they themselves. Outsourcing win-win!

  5. Wow! I would love to segment these 78 tasks for my website and find out what tasks would be the best to outsource. Indeed providing quality service to the consumers keep them stick to our brand. Thanks for the information.

    • When you learn how to manage a virtual team, you’ll be able to get much more work done faster

    • The Best way to decide what and how to outsource is to get a Digital strategy set out with an audit of your site. Taking your in house skills into account you can quickly formulate an outsourcing strategy that will boost your business. Finding Freelancers or Agencies through recommendations is the safest way. All the best for success.

      • It’s like a new home project and you’re the architect, so you’re managing several different vendors and contractors

  6. Virginia O'Connor :

    We’ve had horrible success outsourcing our social media efforts – it seems that no matter how much teaching we do, the people we hire just don’t ‘get’ our messaging. No one knows your audience like you do. While we’d love, love, love to outsource our social media, especially as we head toward crowdfunding, it hasn’t been effective for us and we just can’t risk it.

    • Julia McCoy :

      Hi Virginia, Hope you don’t mind me popping in on here, but I think we have the solution for you. I have a writing agency I started 5 years ago, and I’ve gone through a HUGE amount of people to find our truly amazing social media management team. I know exactly what you’re saying – it’s extremely hard to find good people! My standards are extremely high in our content agency. You can see a little more about us here: https://expresswriters.com/about-us/ We write social media copy and even manage entire profiles in monthly packages. Feel free to get in touch and we can discuss how to fit your needs!

    • One of the ways to alleviate your trials is to get a freelancer who is willing to be In-house one or two days a week. This works very well for many clients as the control is there without the full time employee issues. Whilst you also gain from having a specialist in that arena. Works for both parties. All the best for the crowd funding.

  7. Usman Nasir :

    That really is helpful.

    But as you said most of the time it is very hard to find good people to outsource too.

  8. uthman saheed :

    Its very important we outsource just as you’ve laid more emphasis on it. Though for big firms who have the resources to pay for the services, getting the right minded professionals to do the work is another task.

    I commend your and decision to always respond to comments on this blog.

    Thanks for the post.

  9. Rahil Ahmed S :

    Hi Neil,
    I don’t see anything pointing on outsourcing PPC AdWords etc to experts.
    Does it mean PPC doesn’t need outsourcing to get best results.

    Please explain about what is best for businesses using PPC services.
    Apart from that wonderful post.
    Thanks a lot.

    • You can outsource that too if you’re not able to do that yourself Rahil, it just depends on your marketing goals, budgets etc.

  10. Dawn Deanna Wilson :

    As always Neil, spot on.
    Coming from the flip side—-

    I’ve worked as a contractor writing blog posts for clients, and I think there are some things clients don’t realize. By carefully working keywords into quality content (e.g. NOT stuffing, but using best SEO practices) and writing for your audience, you can drive more visitors to the site– visits that lead to conversions. A yearly content schedule can address seasonal business needs and be adjusted to account for trending topics (if relevant to your business).

    Too many times, clients want to write for their peers, academia, biz organizations or medical journals. If that’s your audience, that’s fine. If not, your efforts aren’t going to pan out.

    As a former reporter, we also came across this situation: folks wanted to write a weekly column in the local paper. Great.

    For the first 5 months, it’s like a honeymoon with unicorns and Oreo cookies. But then the columnist realizes… that’s one column a week. 52 weeks a year. For however many years. The sprint is no problem, it’s the marathon.

    Anyway, HUGE fan of yours, Neil. My peers actually tease me because I forward so many of your blog posts to them. I think they’re starting to suspect something.
    Best!

    • A lot of people definitely fall under that way of doing things and it usually doesn’t end well. The more conversational you can be and write like an “8th grader”, the easier it will be for your audience to understand

  11. Jeniece Primus :

    Great post, Neil! Just to add to the insights on outsourcing social media writing:
    -find a provider that gives you a “test run” at no obligation or cost to you so that you can be sure they’ll meet your needs

    -make sure their workflow is designed in such a way that you can very easily communicate any changes you’d like them to make as your business, marketing program and social media strategy evolve.

    This is what we offer at Emphatic.co with the custom social media content and scheduling that we provide.

    • Thanks for sharing those tips Jeniece 🙂

      The more clear you are about which areas you need help with, the sooner you can decide and move forward

  12. Becky Mclean :

    Interesting post, Neil. Lots of very valuable information for those who are looking to outsource their marketing tasks. My question is very specific about social media marketing. What about automated social media tools? Do you recommend that we use them to make our lives as digital marketers even more easier? Thanks.

    • No, I don’t recommend automating social media for the most part. Some stuff can be done here and there, but you want to make sure you provide that human element and connect with other human beings

  13. Hi Neil,
    Its a great list. I am going to bookmark this post and cant resist myself sharing this with my followers… Thanks…

  14. Leopoldo Pirela :

    Hi Neil,

    Have you got any tips on how you manage the work you outsource?

    • You will experience a lot of shitty contractors before you find the right person. Sometimes you may get lucky, but eitehr way, create good relationship

  15. Enjoyed reading every bit of this article and you sufficiently covered grey areas on this issue. i will also like to add that outsourcing helps you hear other people opinion that might be resourceful to your content. Thanks

    • Exactly Faith, it will help you become much more powerful because you can focus on your strengths a bit more

  16. Great advice. Thanks.

    Would love to see a lot more on this subject and specifics about outsourcing. Project Setup instructions. Task Setup instructions. Organization Tools. Management. Work Review. Where to find individuals / firms – both in US and off-shore. More

    Anyone have recommendations for great off-shore SEO firms???

  17. Eduardo Cornejo :

    Hey Neil,

    Fantastic article. Titles like “78 tasks” are what pushes me to do better.

    Apart from blogging for a year with my fitness blog, in this second year I’ve started YouTube. My family or friends help me with filming, and the video itself become the main “image” of the blog post I make for the video.

    Considering how sometimes I’d spend 20 minutes finding a good image for my posts, this eliminates that, plus the videos give my blog and name a lot more value.

    To top it off, it allows me to be consistently active on Instagram, by posting one or more short clips of the same video, as well as the images you can take out of them.

    It’s unconventional compared to your list, but a great win-win nonetheless! 🙂

    • That’s a great, creative idea Eduardo! Keep doing what you’re doing and allow yourself to improve, develop, and become more effective

  18. Oh wow. Well, I am doing most of these things by myself. No wonder it feels like too many tasks! :/

  19. Vijay Bhabhor :

    Hi Neil,

    Thank you for sharing, you have released burden by sharing the work that can be easily outsourced.

  20. curiosity has really brought me to this page.
    I have been searching and trying to find out more about blogging and seo. as I read through, am a bit naive. because I don’t know much about all this. I am yearning to learn more and to see how far I can make it . getting a blog website, getting content and outsourcing are my next target. need advice from all of you

    • That’s okay Nathaniel, this is a great place to start so you can see an overview of the types of things that need to get done. Let me know if you have any questions about how to get started

  21. We at SocialBee.io are helping with just that – curation, posting, and growing your social media following.

    So I guess we’re right on trend 🙂

  22. Thanks for sharing such a wonderful article. As always, your this article was really helpful again.

    I would be thankful if you can also write a Blog on what are the important things that should not be outsourced. As this will also help us in getting the List which is important to work on regular basis. (Specially in the case if we are not missing something)

  23. I follow your blog now for 1 year and I’m subscriber in your email list, but is the first time I will write a comment because this article will help me too much to tell the VA what I’m looking for exactly. all I need is copy and paste tasks from your article.
    Thank you

  24. bemoneyaware :

    The article lists the jobs that one can outsource. Question is how to go about outsourcing. I tried with content and so far have just met partial success.
    Question is also how much to pay and what to expect.

    • You have outsourced content work. Content writing outsourcing is better if given to topic experts. If you outsource to Asia you may not get good results. Regarding payment it all depends upon you work but by all means it will 50% less than in United States and UK.

    • It’s like any house project really, you got to find the people who will do the work at the right price

    • Yah, it’s a skill in itself

  25. Hi Neil

    If your website is already responsive and why to outsource

    Ensuring all content is mobile-friendly

  26. Thanks Neil for the Good read. I am doing same from some days.

  27. Swadhin Agrawal :

    Hi Neil.
    It’s definitely a great post that could save busy entrepreneurs and authority bloggers some quality tme to invest in their business. Outsourcing is essential, not only in terms of time saved but also to ease the labor one has to do and invest that energy into something that would bring more returns.

    As a freelance blogger and VA myself, I offer blog management services and I help my clients in maintaining their WordPress blogs, taking care of all updates, backups and security issues along with spam moderation. I am glad to see you have included this aspect in your outsourcing compilation.

    Loooking forward for more posts that encourages people to use more of VAs in getting their work done semlessly. 🙂

    -Swadhin

  28. Nice article Neil. Can you classify these according to funnel with your insights?

  29. Divyanshu Verma :

    Aww, So almost everything to be outsourced Neil. And you just mentioned all the services that you provide.Bingo ! A bait. 🙂

  30. Hey Neil,

    I’ve found I can get a decent amount of blog traffic from facebook. Do you recommend buying likes since it gets me traffic? Or just organically letting it grow?

  31. Hey Neil,

    I love To Read This Article . Titles like “78 Marketing Tasks” I follow your Blog now for 2 year to improve my seo skills also implement these tips on my personal website! Very informative for me thanks for nice sharing, Neil Keep it up 🙂

    Robert

    • Glad that you’ve been around with me for so long Robert. If you ever have questions about anything you’re doing, please don’t hesitate to ask

  32. Ankita Sharma :

    Hello Neil, Love to read this post, Thank you so much for amazing share. 🙂

  33. I thought that I was already outsourcing a lot, but to be honest I only outsource 4 or 5 things on this list Maybe a good time to evaluate what else I’m doing now what also can be outsourced as well, thanks !

  34. Priya Singh :

    I say sorry in advance, I am going to be a bit rude here.

    I am trying to become the best SEO Expert. And in order to do so, I follow many blogs related to SEO & Content Marketing. I am also following your blog since a long time.

    As you described benefits of outsourcing as Cost Saving. I don’t agree with you on this point. I have worked for an agencies and also worked as in-house resource. My experience says it is never COST SAVING to outsource your marketing process. On the contrary It is very much costly compare to an in-house resource.

    An in-house resource works for a dedicated projects. But in agency, one employee might work for several clients. So term “Increased Efficiency” also fails here.

    Talking about the term “Faster & Better Services”, this is the only point outsourcing will win over in-house resource.

    One more thing, I was wondering, why everytime you discuss about SEO and Content Marketing in your blog, You describe these in a BROAD WAY. You never tell what exactly a SEO should do in particular case.

    I am tired of reading one type of content in different versions.

    I feel now it is better to follow forums & community where we can get the specific answers of our problems.

    I think you blog will only helps in a job interview.

    • Thanks for sharing your feedback. The blog posts may or may not help in ways beyond a job interview, but that’s up to you. Thousands of readers come to this site everyday, learn something they needed to know and benfit from it. I’m just a source for educutation content. I do also provide premium courses that are more directional, check out my webinar on neilpatel.com

  35. Millo Lailang :

    Hello Neil.

    Great post. You are right about outsourcing. I try to do everything myself and find no time for most of the things, especially marketing which is a tedious task. And my mind is all cluttered up trying to juggle all those tasks.

    I’ve been thinking of outsourcing but am a little hesitant because of the cost and risks.

    Maybe you should also do a post about finding and managing virtual assistants? 🙂

    Thanks.

    • Great suggestion Millo, I’ll consider that for a future post 🙂

      • In that post please consider covering following points as well:
        – how to manage VAs – tools, techniques required
        – if there is only 2-3 VAs for general tasks then how to distribute tasks to them – like SEO, content mgt, answering emails, moderating comments etc?
        – how to track status (working hours) and optimize?

  36. Thanks for great post Neil Patel. I admit that outsource save time, but have some risks. I just outsource content for my website.

  37. Great article, Neil.
    Here are two tips for great outsourcing platforms I use myself.

    Video editing, explainer video etc:
    http://www.viedit.com, Hire a freelance video maker starting at $50. Money back guarantee

    Social Media curated by real people:
    http://quuu.co/, hand-curated content delivered to your Buffer, every day.

    I hope this helps 🙂

  38. Hi Neil,

    I was just making an excel checklist with the points you have listed so that I can check what all I have covered and what else needs to be done. Just noticed that point no 32 is missing can you please cross check.

  39. Great post Neil Sir. You are right about outsourcing. I try to do everything myself and find no time for most of the things, especially marketing which is a tedious task. And my mind is all cluttered up trying to juggle all those tasks.

    I’ve been thinking of outsourcing but am a little hesitant because of the cost and risks.

  40. It is always disappointing to read stories of outsourcing gone bad.

    However, the majority of these circumstances are avoidable if the company and the provider work in unison to minimize the risks.

  41. I have had great experiences outsourcing software development, social media, content writing and more but it is really important to not try to save money to the neglect of quality.

    Take Fiverr for instance, while I have had good experiences with them I have had more bad experiences. Instead of saving time you know how to spend time trying to get the job done right or getting a refund.

    This is a fantastic list of items to outsource.

    I can always count on quality material here, thanks Neil.

  42. Sharn Franghiadi :

    Top blog as usual, perfectly timed for our business too! Time for me to step back, use your checklist, and find a reliable outsourcer asap! Thanks.

  43. Neil,

    Do you use wordpress for this website?

  44. Neil.
    Finding the right outsourcers is a SUPER skill. You should ask the right questions when you hire someone. Because so many stupid bozos are around. Some things are easy to be outsourcing and others not. Some of ‘freelancers’ re-hand your orders to cheapest guys. Every coin has both sides. Anyway, your post is great as always.

    • Once you know how to do it, you’re virtual team can be building everything you want, even while you sleep 😉

  45. Hiring the right people is difficult. Outsourcing to the right people is difficult. However, what is really terrifying for many people is trying to start a virtual business when they have nothing more than a high speed internet connection and skills or products to market, but no cash. That leaves no room for errors in selection the correct demographic with the correct product or service. Just sayin’.

    What do you (or the person you outsource blog comments) recommend for these people?

    • It’s very difficult at first, but as you start working on a few projects here and there, you’ll start the get the hang of it. Start creating checklists and such

  46. Rajeev Rajadurai :

    Neil, great post on marketing task outsourcing! You never fail to inspire regardless of what post you put out. 🙂 Always learning from you brother. When are you going to be visiting Canada? (not even talking about the election) lol

  47. I am very glad to read all these reason Neil.

  48. Really valuable post, As always!!

  49. Learned a lot from this post Neil. It changed the way I looked at Outsourcing.

    Thanks for sharing!

  50. Great thoughts! And exactly what I needed. Point on what to outsource. Also found a couple of things that I can do for those who outsource.

  51. Partha Bhattacharya :

    This post is so useful if only to have a ready list of works that can/should be outsourced.. We often flounder identifying what works to be outsourced. Great work, Neil 🙂

  52. Sometimes outsourcing the tasks takes more of your time by simply training and managing the people. You should have also written the flaws of outsourcing IMHO.

    Great post though as usual 🙂

  53. Good tips, Neil. A lot of entrepreneurs are going to relax a little and find some free time on their hands, all thanks to your great list of task outsourcing idea. As a visual marketer, I browse through a lot of videos and often come across some business videos that hadn’t been produced/executed well. Cheapjack camera work is bad for business.

    Good thing you outsourced your Crazy Egg explainer video to a professional company, and got such a terrific result. 64% conversion is, i think, still the highest in the explainer video industry. Happy for you!

    • Thanks a lot Sadbhav! It just makes sense. Being able to concentrate on other things that will make you more money makes outsourcing a no-brainer 🙂

  54. Very Long but worth reading 🙂

  55. Rennie Bottali :

    Thanks for sharing for article about marketing.

  56. Krafting Networks :

    A complete guide on digital marketing. How important is outsourcing and definitely risks related to it. Great article.

  57. Great article, Neil. Thanks.

  58. Frederic Lucas :

    Outstanding article and very true about outsourcing. Sometimes, business forget to focus on what really matters and just lost their time on non-vital task they should consider outsource. For me the key issue is to find a valuable point of contact. I did try Fiverr and it was ok.

    I got a very good experience recently. I work as a business developer in a bike factory in France for bike sharing and we are trying to develop our product offer in the USA and the UK (English speaking environment). I struggled a bit to develop my contact list and I spend so much time on getting the right person contact I decided to outsource it. Through my network, somebody recommended me Tasko.co and I got quite a good result for a very fair price (5$/hour – that was my first requirement in taking the decision to outsource). I gave them first a short work to try their offer which felt a bit too good but I did receive a very good feedback on it so I decided to give them a longer list of contact to put together (I asked for a list of 200 contacts in the bike industry in both Ireland and Northern Ireland based on names I knew). We managed to secure at least one contract based from a contact of the list. Would recommand !

    • Thanks, Frederic, it is always best to test the outsourcing of resources. But it is quite a relief when you can trust a process over to someone else and do what you’re good at more.

  59. Outsource Live Chat :

    Definitely Neil Patel. You are right about outsourcing.

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