How to Easily Add Gamification Techniques to Your Content

Humans love games.

You love games. I love games.

How to Easily Add Gamification Techniques to Your Content

Games are fun: they’re engaging and mentally stimulating. Our fondness for games is hardwired into our brains.

Want proof that we love games?

As of 2015, the iTunes App Store had over 396,000 gaming apps, which had almost doubled since July of 2013. People are downloading games. Chances are, you have a game or two on your smartphone right now. Maybe you even played it today. (I know I did.)

On top of this, over three quarters of American households own video games. VentureBeat put the number of American homes owning a gaming device at 80%.

And it’s not just kids playing video games, either. In fact, the average age of gamers is 37. When was the last time you played a video game?

If you’re looking to increase engagement, boost brand awareness, and generally make your content more enjoyable, gamification is a strategy you’ll want to implement.

Gamification is a pretty nasty-sounding word, but don’t worry. I’m going to break it down nice and easy.

Here’s what I want to do in this post:

  • explain what gamification is and
  • provide some examples of the ways to apply it.

I also want to be clear about one thing: gamification doesn’t always mean playing games. Gamification is a broader principle that’s about content engagement.

If you were expecting a tutorial on creating Flappy Bird or adding Words With Friends to your blog, that’s not necessarily where I’m headed.


(If you stick with me to the end of the post, however, I’ll show you some real games to get you inspired.)

In this post, you’ll learn some cool stuff. Gamification is a game changer, and I’m going to give you a game plan that will help you improve your game. (Sorry, couldn’t resist.)

It’s game time. 

What is gamification?

Here are some definitions of gamification.


Most people tend to agree that gamification is about game dynamics or game elements.


Badgeville describes the term as

“the concept of applying game mechanics and game design techniques to engage and motivate people to achieve their goals. Gamification taps into the basic desires and needs of the user’s impulses which revolve around the idea of status and achievement.”

Although gamification could be considered to be another catchy buzzword, the concept isn’t exactly new.

In fact, it can be traced back to 2003 when it was coined by computer programmer and inventor Nick Pelling.


However, it didn’t really catch on until 2010. That’s when it gained traction from Gartner’s prediction that more and more companies would begin gamifying processes to better appeal to consumers and increase customer retention.

Look where we are now. Gamification is everywhere.

The beautiful thing about gamification is that it’s fairly easy to implement. Plus, you can choose from a wide variety of approaches to make sure they mesh with your content.

Here are some specific gamification techniques you can experiment with.


An innate desire that most humans have is the urge to compete.

Deep down, many of us want to outperform the next guy and be the top dog.

Leaderboards have long been a way of achieving status in the gaming world.


Not much has changed even if today it’s Clash of Clans instead of Pac-Man.


One method I’ve found to be effective at boosting engagement is having a leaderboard around my content.

Let me explain. Say you’ve got a message board where your online community communicates and exchanges ideas.

You could build a leaderboard that ranks each member by the number of their comments, replies, thanks, or other elements.

If a particular person was in fifth place and not far behind the leader numbers-wise, this could definitely motivate them to keep commenting and engaging further.

This technique is in play on


Github has a scoring system that follows a similar model:


Leaderboards don’t always have to track person-to-person competition. You can use a simple leaderboard approach for featuring your articles.

My simple content leaderboard on Quick Sprout shows users what blog articles are most popular, encouraging them to click through and read the blog.


Leaderboards can take many shapes and forms. It depends on your creativity.


Let’s be honest. We can all be a tad narcissistic at times.

We like to unearth information about ourselves, figure out who we are and what we value, and often share it with others.

Quizzes cater to this narcissistic tendency and can be highly effective at reeling in your audience.

The best part is that many people will want to get their friends involved, which translates into more traffic.

Studies found that 8 of the top 10 most shared articles were quizzes. According to Buzzsumo, “on average a quiz gets shared 1,900 times.”

That’s a lot of sharing.

Whenever you’re creating content, see if you can incorporate a quiz to encourage audience participation.

They are fairly easy to design, and you can use a platform such as ProProfs Quiz Maker to create them.


One of the most popular quizzes of all time is “What is The Color of Your Aura?” which gained about 4 million shares:


You may not believe in auras, and you may despise the Papyrus font, but aren’t you still a little intrigued about the color of your aura?

Some of the most popular quizzes come from BuzzFeed. No surprise there.


What might surprise you, however, is how appealing such quizzes actually are to people.

You may be busy, stressed, and have a ton of things on your schedule for today. But a quiz about something as inane as serving sizes is somehow compelling. You want to play.

Why? Because there is a subtle challenge to your smartness. You want to prove—whether to yourself or to others—that you’re darn good at knowing serving sizes.

So, you take the quiz.

BuzzFeed wins. They’ve successfully persuaded you to spend four minutes doing something on their site.

The Telegraph is also an expert at producing compelling quizzes:


If you haven’t tried it yet, I encourage you to use a site like ProProfs to make a quiz. It only takes a few minutes, and the results are huge.


People also like to be rewarded for their efforts.

I remember when I was in elementary school, my teacher would give me a star sticker as a positive reinforcement for doing something well.

Whenever I amassed five stars, I would get a reward.

Giving audiences virtual badges has become a popular way to reward people for the time and energy they invest.

These badges tend to make people feel legitimized, and users can show them off to their friends.

If you were trying to encourage readers to comment on your blog posts, you could give readers certain badges for the number of comments they left or for the length of time they contributed to a discussion.

Many websites have implemented badges as a form of verifying celebrity status. Quora, for example, gives you a blue checkmark on your profile pic if you’re someone famous.


You can gain similar status on some sites simply by being active, being helpful, and being respected.

Search Engine Journal, a content-based site, applies gamification to the way it ranks its contributor base.

Authors who contribute frequently with top-rated content are recognized with a “VIP contributor” badge on their profiles.



This is similar to badges because it exploits people’s desire to achieve a certain status.

But rather than using digital icons as rewards, you assign your customers, readers, etc. different levels according to their level of involvement.

Maybe there are 10 different levels—10 being the highest. This could definitely motivate someone to participate and to become a more involved member of your online community.

Credit Karma uses a variety of gamification techniques. They use the leveling feature on several of their interactive pages:



Who doesn’t love a good challenge?

Testing ourselves pushes us to grow, progress, and become better versions of ourselves.

You could challenge consumers to post pictures on Instagram showing unconventional ways of using your product.

Or maybe at the end of a blog post, you create a scenario and ask your readers a question to see what they would do in a difficult situation.

Many people will be compelled to take you up on a challenge, and you’re likely to see a significant increase in engagement.

Moz used a gamification challenge feature to help users decide which tool they needed for a specific SEO issue.

By clicking the checkbox of the issue they are interested in, users can get an instant display of the tool they should look into.


Health challenges are a popular gamification feature. Some health challenges allow users to track their progress and customize their settings.


Progress bar

Perhaps one of the most straightforward gamification techniques is to simply display a progress bar as a person completes a form or reviews a product/service.

This shows people what percentage of the process they’ve completed as they move from step to step.

For instance, if they’ve filled out two of five pages, the progress bar would say “40% done.”

People hate to leave things incomplete, so the desire to complete a process can serve as motivation to follow through to the end.

You can use progress bars almost anywhere. As long as the user is focused on completing a task, there’s room for a progress bar.

I even use one on my SEO analyzer tool:


I like the way LinkedIn utilizes its “Profile Strength” feature:


This kind of progress bar motivates users to do whatever it takes to get to the all-star status. The result for LinkedIn is higher engagement levels and more interaction on the site.

One of the most common goals on a website is to get users to join a mailing list or download something. The idea, of course, is to gain the user’s email address.

LeadPages is an expert at conversion optimization, and its progress bar is genius:


When you see the progress bar, it encourages you to complete the signup process.

Actual games

Yep, you can add actual games too.

Why not? Like I said at the beginning of this article, humans love games. Even if the game doesn’t have much to do with your content or product, it will still keep people engaged with your site.

More engagement, regardless of the reason, is a good thing.

Here’s how and where you can add games:

  • Build a mini game instead of a normal blog post. This doesn’t need to be anything complicated. Just create a small game, and see what happens to traffic and engagement.
  • Add a game to your 404 page. It turns “oh, snap” into “oh, cool.”

Let me show you some examples of this…

Blue Fountain Media added a game to their 404 page. And seriously, who doesn’t want to play a rousing round of Pac-Man?


It even has 8-bit sound!

Hey, what about your 500 page? Don’t let it get left out of the games!

My favorite 500 page is this one from Worthwhile:


If you’re not careful, you can squander a solid fifteen minutes making that guy jump.

Google has implemented its fair share of games over the years.

If you’re bored, you can spend a lot of time playing Google Snake:


Or Google Gravity:


And you can spend way more time than you meant to trying to figure out Google Guitar:



Gamification is no doubt an effective way to enhance your content and increase audience engagement.

It’s even been found to boost conversions up to 7x!

By experimenting with various techniques, you should be able to pull more of your audience in and motivate them to engage more frequently and on a deeper level.


  1. Great post! Increase your engagement with gamification and interactive content. Check out PlayFilm, the most advanced technology to create interactive video:

    • Thanks for the suggestion

    • Roberto,

      Do you have a free trial available on your site whereas affiliate content marketers can use your service to create or add interactive features to existing videos on their YouTube channel to increase user engagement and assist in revenue potential?

  2. Hannah Eisenberg :

    I love this post! With users asking us content marketers for shorter, more interactive content to keep their attention, coming up with creative ways to bring content to life is no easy feat.

    A lot of marketers think that gamification/interactive content is only for pop culture or B2C, but it can actually be also extremely useful in B2B, technology marketing and “boring” industries. For example, you can translate very technical tutorials into a quiz or use polls to raise awareness about an issue in your industry.

    We will actually have a webinar with the folks over at BoomBox on July 26th on how to do just that:

    • Exactly Hannah! What single tip can you give us, that would excited someone to sign up for your webinar?

  3. Web Design India :

    I love games. This is such a good article. thanks Neil

  4. Great Post, I just blew 30 minutes playing the google guitar LOL

  5. Gamification…. Hmmm really interesting man… All it need an idea to engage people in any way…

  6. Wow great Idea. Thanks a lot man.

  7. Himmat Chahal :

    Nice article. If you ever have time to study in-depth the way Blizzard implements gamification into their flagship titles (WoW, and most recently, Overwatch), it’s fascinating how optimized they’ve made it. TLDR: They structure it such that if you play for 1 hour~ a day, 7 days a week, you would “gain” as much as you would if you played 14 hours in one day. They achieve this through massive “first win of the day” bonuses, and etc. I’m pretty certain they get insanely improved engagement this way, because casual players are able to “keep up” with the hardcore ones much better.

    More relevant and much more simple though: Reddit. The daily and longterm engagement on that site, in my opinion, owes it all to the gameified/status-chasing nature of Karma.

    Nice post, thank you as always 🙂

    • That’s interesting Himmat, can you tell us a little more about that? How would you apply

      • Himmat Chahal :

        Sure, a specific example off the top of my head… Say I was running a gamified service with an established userbase, such as Quora or StackOverflow. Both are heavily gamified, with many stats to increase (reputation points, rank compared to peers, gold/silver/bronze medals, # of views, …), and we can agree that engagement is increased thanks to these “scores” to chase.

        On SO, if you post an answer you get 10 points per upvote, -2 points per downvote, and 15 bonus points if your answer is marked as “Accepted” by the Question Asker.

        Now, what if on top of the 15 points for an accepted answer, they gave +100 additional points if it was your first accepted answer of the day? This could arguably increase daily engagement and therefore lifetime engagement — which would be an awesome thing.

        Also important to note is SO has very good moderation so I would not expect this to lead to an increase in low-quality content; rather, I would expect the exact opposite.

        Hopefully I explained that clearly enough 😛 but if not just let me know

        • Alan Steinborn :

          Hi Himmat,

          I appreciate your insights. I am currently re-developing a platform to gamify financial education. On this platform, people are going to get rewarded for taking daily actions that move them forward financially.

          I would love to discuss this with you and pick your brain if you could spare a few minutes.


          Alan Steinborn
          Skype: alansteinborn

          • Himmat Chahal :

            Hi Alan, I’d be happy to.

            I have some prior obligations through Sunday but I will reach out to you by Monday at the latest — hope that works fine.

            Sounds like a very interesting project though. I personally believe that the more genuine benefit (enjoyment, financial gain, health gain, etc.) there is to participating in an activity regularly, the more one can implement gamification more seamlessly and effectively.


          • 🙂

        • That sounds like an interesting concept, is this something you’re doing right now?

          • Himmat Chahal :

            No gamification for me, as I’ve been working on the fundamentals of my own project… I’ve done one implementation in 2012 where TLDR: users gained currency from sharing/posting content, and could spend currency on things that changed the aesthetics of their posts. I never had enough users to get any meaningful data or conclusions 🙂

            I’ve just been admiring the (almost ruthless) efficacy of others’ implementations for a few years, and your post provided a good opportunity to share my opinion

            Thank you DNN and Neil for your kind words, was a very pleasant surprise to see. I’m sure us commenters are all happy to give back to such a valuable blog when we can 🙂

            • It’s challenging, but if you can figure out how to incorporate it in, your engagement will skyrocket

        • Now this is what I call a “quality blog comment.” This guy took time to not only write a meaningful blog comment and create discussion, but he also wrote a few good paragraphs. The internet and affiliate marketing needs more more content marketers like Himmat. Thank you, thank you. 🙂

          • I’m with you on that DNN! Most people don’t have a ton of of people like Himmat visit their, but glad I do 🙂

  8. Okay I got it now. First I was in doubt whether is it what I am thinking but it became crystal clear with the images, especially those Google images, along with that snake, gravity and guitar it has a lot more like that for example famous Pac-man, technical page for geeks, underwater and revolving sphere like planets whose direction can be changed with our mouse, I just loved all of them and have mentioned them here if you see

    The idea of gamification, indeed it sounds cool and engaging as well.

    Thanks Neil for the added knowledge.


    • Glad this was helpful Karan. Let me know if you have any questions about how you can implement this strategy

  9. Lewis LaLanne :

    It will be interesting to see how people take what they learn from the Pokemon Go craze and adapt it to websites.

    I’ve seen titles talking about how offline bricks and mortar businesses can ride the wave but I don’t think I’ve seen anything related to online businesses.

    Since I don’t know how the game works, I can’t speak to possibilities but I imagine they won’t be hard to find.

    • I’m curious to see what happens too Lewis. Creativity is limitless!

    • I highly doubt traditional businesses will join the bandwagon. Unless that is, they learn to adapt to the ever changing world wide web and their mindset to letting Pokemon in their lives. lol

  10. The Social Mann :

    It’s interesting that this was a topic today..I just wrote a post about how Pokemon Go is taking over the lives of EVERYONE…well, at least me…LOL,,Thanks

  11. Awesome post about gamification Neil.

    There are a ton of WordPress gamification plugins that can be used to increase user engagement on websites and blog posts.

    Do you plan on making another post talking about WordPress gamification plugins?

    You talked about leaderboards. Interestingly enough, “Top 10” type list posts are designed in leaderboard fassion. They are an excellent way to to motivate competition and boost user engagement. A great example is where there is a monthly posted leaderboard and an awards system that generates backlinks as well.

    I hope you use more gamification techniques in your blogs. Thank you again for another top notch post.

    • I may talk about it in the future, depending on how many people want help with it. I do have some ideas in the works, but we’ll see

    • I’m all for the awards system and leaderboards as Dade mentioned. But all this hoopla about a stinking Pokemon to me just isn’t cutting the mustard.

  12. Neil, for a low traffic site, how can I test whether a standard blog design (like your site) works better than a viral Buzzfeed design? Will a 30 day split-test work? Should I even be concerned with such a thing at my stage?
    This was inspired by this article from DM:

    • 30 days may not be enough, but I would definitely start off with a base and plan to make iterations on it over time

  13. Sashwata Sur :

    Wow! What depth and examples. v v well done Neil!!

    I tried a live reality mystery on my fb timeline today for free. Turned out was worth few likes ;(

    moved on 🙂

  14. Is there a way to embed the Google Snake or other games into WP?

  15. To talk about online gaming, Pokemon is supposed to be the hottest thing out again and getting rave reviews ahead of Farmville and Candy Crush. Some people never get tired of games online which is not a bad thing. I guess it’s safe to say adding certain games to blog posts or website content could possibly increase user engagement and increase site retention percentages.

  16. This is an interesting topic that I need to learn more about. I’m bookmarking for later. Thanks, Neil.

  17. Eduardo Cornejo :

    Hey Neil,

    I want to let you know I read your Facebook post, and just sent you an email about translating your content into Spanish. I believe after reading 500+ articles of yours for about 4 years now, and me having my own blog all in Spanish, that I could definitely help you productively expand into the Spanish market.

    I actually just started a new “entrepreneurship” category within my fitness blog, writing articles about how to do physical and online personal training, how I obtain my own clients, etc. I know you want to expand to these countries because you want to help them out, and I would love nothing more than to help you get it done.

    Please let me know what your thoughts are.

    Cheers! 🙂


    • Yah a sort of train the trainers kind of thing? I think that’s a great idea. You should put together an online course for it. Check out

      • Eduardo Cornejo :

        Yes! I went with “New Kajabi”, as you mentioned a while back. By end of summer I will be launching a membership program with an affiliate program and dripped content of 6 months of workout routines, cardio routines, a nutrition guide, a certification program, and an entrepreneurship guide to help you with the certification and personal training.

        Just published the “Coming Soon!” page last night!

        I shall make you proud 🙂

      • JoAnne Funch :

        Thanks, Neil for your insights on what it takes to pull more of our audiences. There is a real skill in knowing how to motivate them to “engage more frequently and on a deeper level”. I appreciate learning from your post.

        As someone who spends a lot time training corporations as to the best use of LinkedIn, I find it works best if I really focus in on how my particular audience each week in reacting. If they are into the latest fad, I can flex my talk a bit and leverage their interest.

        • When you can understand people on a human level, you begin to connect to their hearts and minds, and thats a completely different level of connecting

    • Did you say “fitness blog?”

  18. Mary Jaksch | :

    I’m keen on gamifying content and have gamified one of my shorter courses, the Blog Success Forecaster. It’s fully gamified with reward points, etc.

    Here is what I found:
    There is a distinct difference between male readers and female readers when it comes to gamification. Male readers love it; female readers often complain about it.

    When it comes to quizzes, everyone seems to like them. On WritetoDone, one of our most popular posts is a quiz, called “Are You a Grammar Ninja”. I used the Viral Quiz Builder plugin to create it.

    • Yep, quizzes are definitely one of the easiest ways for you to collect leads and create a gamified experience

  19. Really nice information here. Actually content is essential and efficient method for indexing and getting ranking with the search engine results. Definitely it will be useful for many people and keep update like this.

    Thanks and Regards,

  20. This post does bring a smile on the face

  21. It’s all about building your own blog community isn’t it? Encouraging your readers to contribute, feel valuable, and keep coming back for more.

    People play games for the rewards they get (getting to the next level, beating best scores…). So rewards in the way of free e-books could be classed as gamification, don’t you think?

    A favorite plugin type of mine is a Top Commentators Widget – a leaderboard of sorts.

    I know someone who regularly writes a post thanking his top commentators too – it is very popular. Another asks questions through individual Facebook messages and compiles the answers into a post. One was recently published in Huffington Post.

    Thank you Neil, you’ve inspired me with this idea.

    • It’s a way of keeping people engaged in your environment and coming back for more day after day

  22. I love games. Wow great Idea.

    Thanks Neil for the added knowledge.

  23. Chris Bradley :

    Some nice inspiration here, given me some ideas for content and additions to the blog! Thanks!

  24. good post, but your picture is very insensitive to the recent world events… in these difficult times where people are killing each other, in the US because everyone has a gun in there, or ISIS, or Nice… you more than anyone should not promote violence, even if subconscious like in your picture. Really disappointing…

  25. Thanks Neil. I love games. Found some great ideas.

  26. Vincent Stevenson :

    You validated our past four years using gamification techniques to make board studying fun for med-students using a Space Invaders style game ( If Neil endorses these techniques, we are going even more all out. Thanks for the B12 shot of inspiration.

  27. Thanks for the post, it opens up so many ways of engaging the audience and making it an interactive experience in any field.

  28. Great Post.. Games are cool and addictive. Sick of hearing about Pokemon Go.. 😀

  29. Sadbhav Shah :

    For a sec, I thought you would be talking about Google Chrome’s “save the dinosaur” game, or maybe, at a serious note, suggest making brand games like Chipotle’s Scarecrow or Reebok’s interactive “Be More Human” engagement tools.

    I would have bee cool if this article was all about “gaming the search engine”. But, what you offered in this gamification topic are way more interesting. Great insights, Neil.

  30. And if you connect gamification with lead qualiffication, you’ll be one happy marketer 🙂

    The most simple way is to offer a quiz, then show different somewhat personalized offers to each result.

  31. akshaykattam :

    Hi Neil,
    It was a cool post indeed, gamification is a awesome idea and i think there would be people who can be counted on fingers, who doesn’t love games, thank you for sharing this post.

  32. how to do gamification is explained very nicely.i read entire was very useful.

  33. That’s a lot of great examples! Gamification is definitely growing and you can see more and more demands from customers. At Drimlike we can see that customer’s curiosity around gamification has evolved a lot over the past few months. Even some customers where a gamified approach would have been the last thing they would like to do a couple of years ago. From custom marketing game campaigns to simple quizzes, games are really boosting engagement, no discussion about that. 🙂 In average +140% time spend on a website who is offering a game experience. On the french market we’re using a solution called Drimify to create quiz and polls, quite similar to a few examples you gave in your article. It works for entertainment, but also in a more educative way. 80% of students think that gamified studies would boost they productivity. Great results, happy users. Everyone loves playing! We should see more and more great solutions coming onto the market!

    • At the end of the day, when you can get your audience engaged and interacting with you, you’ve just provided them new way of connecting with you that wasn’t there before

  34. Well, life is a kind of game too. Big life goals many times need months of work. Its rewards usually don’t come as fast as during the games. Gamification can help us get through, dividing our goals in small chunks with fast rewards, avoiding procrastination.

  35. Duryab Aziz :

    Hi Neil, This is a awesomely written post… you can shared the treasure with us..
    I read this whole article and thinking to apply it to my business..

    you can very well explained the gamefication..

    Thanks for sharing…

  36. Josh Manion :

    You explained this very well 😉 Thanks for all the hard work you do for the online marketing community!!

  37. Drivel, which isn’t like your other posts.

    Too much emotional nonsense to help you hit 2000 words.

    Or is that your point?

    And LeadPages wonderful progress bar isn’t genius.

    The progress bar is more reflective of entitlements since you are at 50% for not doing anything.

    Please try again.

    • It’s a good place to start as it gives you the sense of completing something. Linked did a great job with that and now are positioned for great things to occur

  38. jamesfaulkner :

    Hi Neil Patel,

    Our fondness for games is hardwired into our brains. If you’re looking to increase engagement, boost brand awareness, and generally make your content more enjoyable, gamification is a strategy you’ll want to implement.

    Gamification is a pretty nasty-sounding word, but don’t worry. I’m going to break it down nice and easy. Here’s what I want to do in this post:

    explain what gamification is and
    provide some examples of the ways to apply it.
    I also want to be clear about one thing: gamification doesn’t always mean playing games. Gamification is a broader principle that’s about content engagement. Gamification is no doubt an effective way to enhance your content and increase audience engagement. It’s even been found to boost conversions up to 7x! By experimenting with various techniques, you should be able to pull more of your audience in and motivate them to engage more frequently and on a deeper level.
    Great Articles.Thanks

    • Thanks for clarifying all of that James. It’s true, sometimes people think it’s a negative thing to “play games” but in reality that what’re doing. Whether we’re playing the game on fb or instagram or your own site.

  39. Lets Develop :

    Amazing post indeed!
    Very informative post about gamification.
    There are a ton of WordPress gamification plugins that can be used to increase user engagement on websites and blog posts.

  40. omkar nath nandi :

    Yes, its true games have been a point of interaction for years and ages. People of every age gets connected to games and feels the appeal to play them too. It not only increases the scope of getting more returning visitor or we can say player if our graphics or idea is good. Althought adding it to our site is not so easy but if we can do so following the instructions and guidelines in this blog our site will definitely benefit.

    • Your right it’s not, but the creative process of turning a gamfication idea into reality on your site will be really fun, and your audience will love your for it

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  44. Unblocked Games :

    Thanks a lot Neil for these tips about Gamification. Indeed one of the most unique things I have ever seen on any blog.

  45. If your site doesn’t have any 404 page or 505 page, then where can we put a game to engage audience and from where can we get a game, if we don’t know how to create it?

  46. Neil, as an avid Gamification fan, I have shared your post above if you don’t mind on our Australian SEO Directory –

    also, if anyone is interested in spending 6 weeks doing an amazing online Coursera course on Gamification, I truly suggest they take a look at Kevin Werbach video course from the University of Pennsylvania on Coursera! It was a great course that kept me immersed in the possibilities!

  47. Eduardo Koch :

    Is there any gamification model that we can use in a ERP SaaS company directed to onboard new customers? Most customers are small companies having their first system to control its revenues and cashflow. Thanks, great content!

    • Contests and prizes work well. Incorporate employee training with gamification, for instance, to improve engagement. Points and leaderboards also can work well in an ERP environment. Thanks for your comment!