13 Daily Activities That Will Double the Size of Your Personal Brand in 6 Months or Less

personal brand

How is your personal brand doing?

No, really—how’s it doing?

Do you open your inbox each day to a flood of people talking about how they love being your customer, how you changed their business, health, and life, or how incredible your message is?

Or do you open your inbox only to be doused with comments from upset customers and people complaining about something you said in an article four months ago?

We live in a day and age when much crap is produced. People want to buy from and follow a business that has a relatable figurehead, someone who is personable and trustworthy—who speaks to their specific needs.

So, I will ask again: How’s it going for you?

If you are struggling to build your personal brand and are looking for actionable steps you can take each day to double the size of You, Inc., improve your income, and increase your impact in the world, read on.

Download this cheat sheet of 13 daily activities that will double the size of your personal brand in 6 months or less.

Note that not all of these things have to be done daily. This is a guide full of different ways you can double your personal brand.

As Bruce Lee said,

“Absorb what is useful, reject what is not, make uniquely what is your own.”

In my experience, building a personal brand is hard work. It’s hard work to get it off the ground. It’s hard work to grow it. It’s hard work to sustain it.

So, why do we do it?

Because it’s fulfilling. You get to not only experience personal fulfillment but also improve the lives of those around you. Building a personal brand is worth the effort because it increases your positive impact in the world.

Besides, a personal brand helps you financially. Whether you run your own business or work as part of a larger business, there are virtually no downsides to building a personal brand.

If you’re ready to double the size of your personal brand—and enjoy the many life benefits that come as a result—this is the article you’ve been waiting for. 

1. Write from the heart

One of the best things you can do to build your personal brand is to write daily/regular authentic blog posts where you talk about your life, your struggles, and your triumphs while offering real value to your audience.

People love to read the authentic stuff.

You can’t fake authenticity. It’s hard to open up, to be real, to feel raw, and to share things that are, well, heartfelt.

But what does this do for your personal brand and your audience?

It will show others you are a real person, just like them, and make you far more relatable. People like to know the person from whom they are buying, and doing this positions you as a “friendly expert.”

2. Take a picture doing something you love, and post it on social media

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A picture is truly worth a thousand words. Posting regular pictures on social media of you partaking in a favorite activity will make you more relatable to everyone and will build special rapport with people who share your interest.

For example, gym pics, pics at the gun range (a highly polarizing activity that will likely generate some controversy, so be warned), in the kitchen, or at the movies are all great ways to seem more personable and start great conversations with your followers.

3. Create a daily YouTube video

If a picture is worth a thousand words, a video is worth a billion or so, right?

Have you ever noticed that a lot of the YouTubers making millions of dollars built up their following through daily vlogs?

This was not by accident.

Getting on camera for thousands to see is hard, but if you can pull it off, people will get to peek into your life. It makes you far more relatable, often to the extent that if they meet you in person, they will already feel like they know you.

There’s a huge value in that. Your brand isn’t just an artificial projection of what you want people to see. With video, it becomes a reflection of who you actually are.

4. Start a daily or weekly podcast

If you have a radio voice (even if you don’t), podcasts can be a great option to build your personal brand.

You can talk about your life and important issues for 10-15 minutes a day and get things edited and uploaded rather easily.

This is easier than YouTube, and while it is not quite as personal, it will still get the job done.

Podcasts are alive and well, and there are hundreds of thousands of people who still get their daily earful while commuting to work or while exercising.

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5. Write one heartfelt Facebook post every day

If you have a large Facebook following, writing a few-hundred-word Facebook post that intrigues readers and invokes responses is a great way to get your voice out there and develop rapport with your followers.

Often, the most engaging Facebook posts are the most sincere. Facebook is meant for camaraderie and close relationships. Use the platform for what it’s meant to do—create rich and meaningful relationships.

Creating Facebook groups is one way to ensure your personal brand stays close-knit. Take this example from a Facebook group. The person who shared this post got more than 100 reactions and comments in just a few hours.

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Also, don’t be afraid to be polarizing. The more you stay true to your beliefs and opinions, the more respect you will get, and the more press you will receive.

6. Open up about issues that are bothering you or challenges you’re facing

If you find yourself keeping your challenges to yourself, hiding behind the comfort of the Internet, you limit the conversation to boring topics instead of talking about issues and challenges that can inspire readers and make you more relatable.

Nobody gets excited over a personal brand that’s flat, bland, or drama-free. That’s not personal. That’s guarded.

I mean this in the nicest way possible: Get over yourself.

Seriously. We’re all people here. We all face challenges. The more we open up about our struggles, the more feedback, heart, emotion, and relationships we can develop.

A great example of this is Tim Ferriss’s post on suicide. The number of responses and amount of feedback this post got was staggering, all because he was willing to be vulnerable.

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7. Create an aura of professionalism

Here is the thing: you are supposed to be the “Friendly expert,” not the “Friendly loser.” Just because you are trying to be relatable to people doesn’t mean you should completely abandon professionalism.

Everything I explained about authenticity and vulnerability above holds true. But keep this in mind—stay professional.

Obama is a professional, holding one of the highest offices on the planet. He can be down-to-earth and authentic, but even in those most playful moments, he keeps it professional.

It takes skill to pull off a stunt like that. But it also takes a high degree of professionalism.

As real as you are, you’re not looking for a thousand shoulders to cry on. You’re not posing as a dramatist. You’re a professional person who does great work and wants to help others do great work as well.

Lewis Howes knows how to create a powerful personal brand. As authentic as his writing and podcast is, he still maintains a sense of decorum and professionalism in all his publications and visuals.

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You need to make sure your site and pictures look professional and the content you release is top notch, period.

8. Do crazy stuff regularly

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Want to know one of the best ways to increase your personal brand? Be memorable! The world is full of boring people trying to make it online. Don’t be one of them!

Skydive in New Zealand, make a crazy gamble, commit to learning a new language in a month, and offer to give your whole email list a free book if you fail.

Richard Branson has a great personal brand, and he doesn’t hesitate to show pictures of himself doing crazy stuff, like posing next to a snoozing employee.

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He even blogged about the experience.

Many personal brand builders are eager to open up about their hobbies and passions. That’s why they have a personal brand. Others love to get a glimpse of their lives and maybe be inspired to do things they wouldn’t otherwise do.

James Clear runs a highly successful personal blog. One of his passions is travel—but not your typical touristy travel. He does ultralight travel, and he tells you how to do it too.

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Sure, it may be crazy. But it’s also engaging.

Do memorable stuff, and people will flock to you.

9. Show yourself with friends and family

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Have you noticed that the two biggest keys here are being relatable and likable? Good! Because, THEY ARE.

If you want to be super relatable, show yourself hanging out with your family and friends.

People often get intimidated by experts. But if you show them you are a regular person who eats, drinks, and uses the bathroom just like they do, you will be much more successful. And showing yourself being with your family and friends is a great way to do this.

10. Talk about yourself and your life

Make sure in your content, you relate the topic, no matter what it is, back to your life, your struggles, and your successes.

Basically, show people that whatever you are teaching is not just for the select few—it’s for everyday, ordinary people.

11. Get mentions from reputable sources

What would it do for you if I gave a shout out to your company? What if Richard Branson gave you an endorsement?

While those things probably won’t be happening anytime soon (although if you create some really amazing content, we can talk), climbing the mentions ladder and catching the eye of big names is a great way to build your brand quickly.

12. Share a “lesson of the day/week” in an email

Another great way to build your brand, especially with a large email list, is to share regular emails in which you discuss a lesson you’ve learned.

If you do these right, making them purely about giving value with no promotional cause, people will respect you more and be more inclined to open emails you are sending to sell stuff later on.

13. Just be yourself

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The most powerful way you can build your personal brand is to be yourself. Be authentic in everything you do.

You’ll have ups, downs, challenges, breakthroughs, scary moments, euphoria moments, and it will all be worth it. Do you.

Never espouse an opinion that is not yours. Never recommend products you do not believe in. Never pretend to be someone you are not. People will see through it, and your brand will suffer.

Conclusion

While doing all 13 of the things on the this list would certainly grow your brand and fan base at a record fast pace, it would probably also kill you.

This is not meant to be a comprehensive guide to building your personal brand, but rather a list of ideas you can implement to grow your brand at a faster pace than you currently are.

Pick three to five of the above things (in addition to number 13, of course), and start executing them on a daily basis. Give it a go for the next six months, and just see where it gets you.

I’ve experienced remarkable success in building my personal brand. Why? It’s not because I’m special. It’s simply because I’ve worked on it for more than ten years.

Six months is a lot shorter than ten years. But I’m confident that in six months from now, as long as you do a few things on this list, your personal brand will double in size.

With that kind of success, who knows where you’ll be in ten years?

What tactics have you tried in building your personal brand? What worked? What flopped? What would you try again if you were guaranteed to get results?

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Comments

  1. Ronnie John :

    Great article Neil

    As someone who works in internet marketing, i know the power that a trusted brand can give your business.

    It goes very much hand in hand with Google too in terms of having a in impact on rankings. Create a clear brand = trust in Google’s eyes = increased rankings!

    Ronnie

    • It’s one of the most important factors. Having a trusted brand can help you out rank competitors who have “better seo”

  2. Sam Nichelson :

    Hey Neil Great Post

    I am just beginning to build my personal brand. I like some tips you placed in here such as doing daily youtube videos and being yourself. Will stop back by love the stuff you write.

  3. Great post!

    I will it for my website for sure 🙂

  4. I liked this one – 9. Show yourself with friends and family.

    Will try to apply it all.

    Thanks.

  5. Although this is a shorter article compare to your norm, this article is so inspiring and full of great ideas about branding and marketing.

    Thank you for the great post, Neil. I’ve written down these 13 ideas and will always remind myself to be outrageous and dare to be unique. Thanks again. 🙂

  6. Hudson Hornick :

    Haha. Great shirt in the last photo. Let me get one.

  7. Hi Neil,

    Thanks for the tips. The points mentioned have finally pushed me over the threshold I needed to create a personal brand page on Facebook, rather than using a company brand name.

    I feel video is going to be soooo important in years to come, so I need to get practicing with the medium asap.

    Thanks,
    Josh

    • Start taking acting and improv classes to help you get more comfortable in front of the camera. Data suggests over 80% of internet traffic next year will be video

  8. Shubham Kumar :

    I’m going to try it buddy. Thanks for all these awesome pics.

  9. mayank bhushan pandey :

    Hi Neil,

    Its awesome post . Getting brancded is made so easy in this post; out of evry day acts. Only you have to be vigilant to note your acts and introduce them to all.

    keep spreading knowledge in easy words.

    mayank pandey

  10. Edwin Torres :

    The most important thing I caught in your article was “Just be yourself”. I remember I struggled with authenticity for a LONG time because I was trying to be something I wasn’t. Good advice!

  11. This sounds crazy, but I never even thought about sharing a personal photo on my brand Facebook page. I guess I just always thought it was taboo to mix business with pleasure. Going to try it this week and see how it goes! Thanks for the solid list of new ideas.

  12. I’m a regular reader and subscriber of your blog.
    you look great in those pics. but how did you get that bald head. what is your age?

  13. Scott @ Flordawn St. Louis SEO :

    I’ve put some serious thought into this before and actually gave it a half-assed try. But I found out that my life is really boring. I don’t travel the world. I rarely go out anymore to be honest. I don’t live an exciting life. I’m busy with work and trying to launch my business and taking care of my son. I think this should come with an exclaimer: only suitable for some.

    • It’s definitely not easy Scott, it takes lots and lots of hustle. Once you have the momentum, keep it going

  14. Nick Johansson :

    Hi Neil

    After feeding my cat, Wooki, the first thing that I do in the morning is to read your latest post. Frankly it’s the highlight of my day. You share such useful, interesting, intriguing, inspirational information. I’m redeveloping my studio’s website and your jewels of advice are exactly what I need now to communicate my message and engage my audience.

    Thanks so very much for being the best blogger in your field. Gold medal I say for the Content Marketing Olympics.

    Cheers
    Nick

    • lol, that’s a great name Wooki is.

      Glad reading these posts have been helpful. If you ever have questions about anything you’re learning, please don’t hesitate to ask

      • Nick Johansson :

        That charming backwards speak does it for me. Not to mention the expressive eyes and ears, and sense of fun.

        Neil Yoda Patel Content Marketing/SEO Jedi Master of the finest teachings.

        Neil is a legendary, Master in his field and stronger than most in his connection with the Content Marketing Force. Small in stature but wise and powerful. He’s been training CMS Jedi for over 800 years.

        Our favourite blogger – funny, quizzical, and wise. Standing at the mystical heart of the Content Wars saga, a perfect representation of lessons of fearlessness, and creativity. Neil’s posts are challenging and full of wisdom

  15. Good suggestions. Will surely try them.

  16. Tons of value as usual , it becomes your second nature , thank you so much Nail 🙂

  17. sir you are great and i hope i will meet u in my way. sir i start my blog 4 day’s ago and i wrote a post about “Top 6 unknown way’s to find seed keywords for your next SEO project” sir can you check my site and review it form me.not a long one a short one of 3-4 line about how u like the site or dislike it

    this is my site- http://www.xdabloggers.com/2016/06/keyword-research-top-6-unknown-ways-to.html

    sir this is not for backlink you can delete my comment after 3-4 day’s no problem.
    i will be happy to get answer from such a great person

    thank’s

  18. ClicksToRemember :

    Great article as usual, Neil. Loved it.
    Already bookmarked and shared with my friends on FB.
    Thanks so much for sharing it with us. 🙂

  19. Thanks but I get bored with people who post on Facebook daily and end up blocking or ignoring their posts.Sometimes less is more.

  20. Saket Panicker :

    Great article again… Keep it up..

    I get your words too..

    One thing I’d like to know for sure is, while listing out the activities for branding apart from social media, what all things are to be taken care of?

    🙂

  21. Thanks for sharing such a great article. The personal brand is something that can improve your income and impact in the world exponentially.

    I wish I can also become a brand like Neil someday

  22. Neil, great article as usual. To be honest i prefer the technical ones, but this one is pretty helphul showing spectrum of activities that he’ll you become succeesful nowadays. It might be difficult for shy people to follow the guidelines, however if you don’t go out of your comfort zone you will stick in the place you are right now…

  23. Some amazing ideas but more like to do in a week, not daily.

  24. Sachin Nayi :

    ”Write from the heart” This single line helps me lot in my blogging career

  25. Boon Electrical :

    Great post Neil. Enjoyed reading it and also knew that how to increase my brand popularity within 6 months. The tips mentioned in the post is very helpful. Will surely implement for my website. Thanks for sharing this useful post with us.

  26. Jen Francis :

    Interesting. I wonder how easy (or if it is even possible) these days to develop a brand whilst keeping your personal and private life private. So many of these suggestions are about exposing who you are and what you’re about, I wonder is it still possible to develop a brand without sticking yourself out there personally in the limelight constantly, showing family, friends, personal activities, thoughts, emotions. Branding is almost like a private diary these days but aired for the world, and without it, you’re just being ineffective! I swear it never used to be like this unless you were a celebrity! Not that I’m against it, I’m just interested in how this shift came about, and how you can manage building trust without being a permanent open book.

  27. Writing from the heart stands out for me,that when one is in touch with the inner soul.

  28. Hi Neil,

    As always, I’ve consumed your posts and bookmarked it, read it again and again, hoping that it would be ingrained in my gray matter and heart.

    I think I really need to try video, and overcome my camera shyness. How do you do it?

    Best wishes,

    • You just got to do it! You will suck at first, but the trick is to suck as much as you can until you start getting better

  29. Hey Neil,

    Superb and amazing pointers you have mentioned above for building a personal brand.

    Thanks,
    Sumit

  30. Great post!
    Being true to who you are seems to be the best business advice someone could have.

  31. Vishal Ostwal :

    Loved this post, Neil.

    This one is among the kind of posts that make me smile and think “Wow! Now this is genuine and inspiring stuff.”

    To me, it also seems to be contradicting one of your previous posts in which you had asked to “not keep talking about yourself.” Should I be confused? Nevermind.

    Always your fan.

  32. I’ve been away for a while, nice to see you are still publishing great helpful content here Neil. Keep it up.

  33. uthman saheed :

    To sell a personal brand, you need to go much personal. I love the concept, selling oneself before making an attempt to sell a product.

    But still wondering how to make a quality blog post daily and still promote it. I learnt promotion as much as important as creating a great content too. How are you doing?

  34. Another great post, Neil.

  35. alok jasmatiya :

    nice pics and nice suggestion Neil !

  36. So very long time but if we endeavor, we can achieve. Thanks.

  37. akshaykattam :

    Hi Neil,
    It is the best one i have come across today, i really follow two to three from the above list, i think, i will be reaching great heights if i follow all of them, although its tough to do all the stuff on a single day, i no nothing is impossible, thank you for sharing.

  38. Writing from the heart is always good because the internet is emotionless and allows people to read & feel your vulnerability.

  39. Vikash Sharma :

    A Nice checklist of daily activities Neil!
    I will surely gonna follow these activities to create ad double the size of my personal brand.
    Thank you very much for sharing such awesome article with us.

  40. Hi Neil,
    Thanks for sharing, Personal brand site is wonderful. your thinks is nice.

  41. Jessica Hammer :

    It’s also very important to be a man to do all this branding and personal exposure. Will work on that one.

  42. A brand is the customers expectation in terms of the same quality, price and experience.

    How would you define personal brand?

    • There’s many things that contribute to your personal brand, but one big thing is an established blog and social profile (Facebook, Twitter, Instagram, Snapchat, etc…)

      I’m working on my personal brand by writing a book: Hustle. You don’t have to write a book, but it certainly helps!

  43. Auguie Montes :

    Hi Neil, thanks for the post, it is very useful.

    I have some questions:
    Do you have a personal youtube channel?

    On the other hand, reading your Twitter page, I see lots of professional Tweets, are you Tweeting some personal staff?. What ratio personal/professional would be wise?

    Thanks!

    • I’m working on building my youtube channel, but it isn’t quite public yet 🙂

      Yes, I try to mix it to be mostly professional with a dash of personal here and there

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