The Future of Content: What It Will Look Like

future

You can find everything you need to know about creating great content on Quick Sprout.

At least, for today’s standards.

However, standards change.

As expectations increase, as technology improves, standards are raised.

And if you want to make sure that your content marketing stays effective in the future, you’ll need to adapt.

I prefer to look ahead to the future and try to stay ahead of the curve.

Would you like to do the same?

I believe there are 7 main ways that great content will be different in the future, and I’m about to tell you what they are.

Wondering what the future of content will look like? Then this little pdf is worth saving for future.

You’ll see that the very best content today contains some of these elements. A few years down the line, all of these will be much more common and expected. 

1. Control is one of the next big steps

No size fits all.

This old saying applies to content as well.

Even if you’ve targeted a specific audience that cares about the same things, they will still have different preferences when it comes to consuming content.

Some will prefer audio, and others will prefer infographics.

Some will prefer short content, and others will love lengthy content.

At this point, the most common strategy is to create content that is liked by a large portion of an audience.

You can see that on Quick Sprout.

While many of my readers like short content, they’ll still read longer content if it’s valuable, and the readers who like long content get exactly what they want.

If I did it the other way around and posted extremely short articles, most of my readers would be dissatisfied.

Additionally, I do mix it up once in a while so that everyone gets what they’re looking for at least occasionally.

But it’s not a perfect solution even though it still works for now.

The future solution – more control over content for readers: What if you could create content in multiple formats and offer it all at once?

What if you could create content of different lengths and let readers choose which one they want?

That would allow you to please almost everyone in your audience.

It will be more expensive for content creators—but worth it.

I don’t know exactly what it will look like in the future, but you can see some of it in current content.

For example, on the Crazy Egg blog, we often record audio versions of posts so that our audience can either read or listen.

image03

It is also possible to hide certain elements of content.

This inbound post has an example of it:

image02

When you click that link (or the plus button), a new section appears, explaining the “CRAP” concept in more detail:

image06

Readers who love short content or who are already familiar with the content don’t need to expand the section, keeping their version of the content short.

Readers who want as much detail as possible or who haven’t heard of the concept also get exactly what they want.

There might be better ways of customizing content in the future, but this is a method you could implement today, and it’s pretty easy.

The simplest way to implement it is to install the Twitter Bootstrap framework, which is just a few CSS and javascript files (you might have it already).

That adds a whole lot of functionality like hypotext (the showing and hiding of sections).

To use that function specifically, you need two parts.

Part 1 is the link, which should look something like this:

<a class=”btn btn-primary” role=”button” data-toggle=”collapse” href=”#collapseExample” aria-expanded=”false” aria-controls=”collapseExample”>

Part 2 is the section (“div”) that you’re hiding:

<div class=”collapse” id=”collapseExample“>

The href in the link should be the same as the id of the div.

Here’s the full bootstrap guide for further reference.

2. Data will play a bigger role

Data-driven posts always perform the best.

If you don’t have data backing up your statements, how will anyone know that they’re true?

And data is a big area where change is rapidly happening.

No doubt you’ve heard the term “big data,” which refers to incredibly large sets of data points.

As technology improves, more data becomes available, and it becomes easier to mine (even if you’re not an expert).

Already, top programmers can analyze billions of posts on platforms like social media.

In the next few years, there will be more and more tools that will allow even an average blogger to scrape information from hundreds of thousands or millions of web pages.

What this means is that there will be no excuse not to back up statements with data. Great content in the future will be almost entirely data-backed.

3. Specificity will win

Businesses have already started to narrow down their focus in order to be successful.

For example, if you were starting a blog tomorrow, you wouldn’t start a marketing blog (too general). You’d start something like a social media marketing blog for small businesses.

By narrowing down your target audience, you can not only “capture” your own space in their minds but also create content that’s targeted towards them.

However, narrowing down will not stop there.

As more and more niches are filled up, businesses will have to get even more specific.

People want solutions to their specific problems: Even social media marketing for small businesses can be too broad for many.

Imagine you run your own small plumbing business. Will a social media marketing plan for a personal accountant work for you?

Maybe, but you’d much rather read an article that shows you how to create a social media marketing plan for a plumbing business.

If you’re looking to capture a niche, get as narrow as possible (as long as there’s a reasonable audience left). Focus on creating content that has specific examples for your target readers.

4. Less content, more quality

One of the biggest issues facing content marketers today is the cost of content (budget):

image05

Additionally, the phenomenon of content shock is only getting more impactful. So much content is being created that people drown in it, but most of it is low quality.

While it’s a complex issue, the short answer to the content shock problem is that your content needs to be of a higher quality than most to stand out…which is expensive.

The bar is going to be raised continually, and great content will become even more expensive.

The only viable solution is to decrease content quantity while increasing the quality.

In other words: quality comes first.

Now, this holds true even today to a degree, but it’s going to be essential in the future.

I suggest getting a head start by prioritizing quality from here on out.

5. Original research will rule

This prediction is tied to the earlier one that talked about all content being backed with data.

Today, what do you need when you’re trying to support a point?

You probably Google something like “content marketing statistics.”

image04

You click on the first few collections of statistics, find a few that look good, and plop them into your content.

If you’re doing that now, you’re ahead of 95% of the competition, and that’s why it’s effective.

But as I said, as more data gets collected and analyzed, it will be a required element of content.

It won’t be just you citing the same research; it’ll be 100 other bloggers.

What will make your content better than that of those other bloggers?

When everyone uses the same data, it becomes less valuable because novelty and uniqueness are key parts to data’s value.

Since generally available data will no longer make you stand out in the sea of content, what will?

Well, I gave it away in the headline: data from original research.

There will be tools in the future to help you do this, but there’s no reason why you can’t do it today to some degree if you’re motivated.

Could you:

  • conduct a survey for your target audience and publish the results? (E.g., if you run a plumbing marketing blog, survey a few hundred of their customers and find out which characteristics of a plumber are most important to them.)
  • manually analyze a few hundred pieces of content? (E.g., if you run a home decor blog, can you breakdown the most popular home decor projects on Pinterest and analyze which types of projects are most popular—tables, chairs, vintage, etc.?)
  • hire a programmer to scrape a website (or multiple)? Freelancers can be hired affordably from sites like Upwork. (E.g., if you run a paleo recipe site, you could create a tool that collects paleo recipes from all the most popular sites. Then, you could analyze which types of recipes are most popular.)
  • work with a business that has a ton of data but needs publicity? That’s exactly what I did with Buzzsumo for this post.

Creating original research does cost more and take more time and effort, but original research will get you a lot of extra attention (and extra backlinks from those who cite your data).

6. You won’t be able to get away with poor design

When a reader has only one option to learn about a specific topic they are interested in, and that option happens to be an ugly site, they have no choice but to suffer through their experience. 

However, when there are multiple pieces of content about even very specific topics, readers will start choosing their options based on other factors such as design.

That’s why you can’t write a plain guide to SEO these days and expect it to get attention—there are thousands of others out there just like it.

However, if you put some extra effort into design, yours will stand out. It’s what I’ve done with all my guides on Quick Sprout.

image01

You can still get away with a plain design for most content these days, but that will decline over time.

Bonus points for mobile design: It warrants a mention that it’s already worth making sure that your content is at least readable on mobile devices.

Google prioritizes responsive websites for mobile searches already because it’s so important.

When making a complex design in the future, make sure it displays well on mobile devices.

7. Relevancy will be more important

This one is going to hurt:

A lot of “evergreen” content will have to be updated to become more relevant.

I am a huge fan of evergreen content because it’s a really cost-efficient way to spend your content creation budget.

You create content once, and it stays useful for an extremely long time.

However, think about all the different factors that a reader has to take into account when assessing how valuable an article is:

  • does it contain an answer to my problem?
  • is it actionable?
  • is it up to date?

Google knows that readers care about how up to date an article is. Often, it even shows the last update date in search results:

image07

An article might still be factually correct but referring to out of date resources (screenshots of tools that look different now). Or it might have dead links. Or maybe a better solution has been created.

The amount of high quality content is only going to rise, which means more competition.

Even when you have high quality content of your own, you’ll need to ensure that it’s updated frequently.

This is a good practice to begin implementing now. Brian Dean constantly updates his guides on Backlinko:

image00

It’s another way that creating and maintaining content will become more expensive, which further supports focusing on a small amount of really high quality content. Then, you only have to worry about a few dozen posts rather than thousands.

Conclusion

No one can know for sure what the future of content will be, but you can see the elements I described in this post already showing up in the very best content today.

Even though they aren’t requirements in today’s content world, improving your content now will only improve your results in the future.

You can either take the easy route, hoping that the standards of content won’t change, and do nothing, or you can up the level of your content and stay ahead of the masses.

I know which one I’m choosing.

If you’re planning to improve your content in any of the ways mentioned in this article, let me know which one in a comment below.

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Comments

  1. Great read Neil,

    It’s incredible to imagine what the future will look like. How our job as SEO and content marketers will evolve and change.

    • I think its going to require a lot more creativity

      • I agree – more creativity and doing what’s right for the audience/client. I honestly believe too many in our industry are still chasing the algo and have forgotten the basic principles of marketing. Like client retention, adjusting for behaviour changes when it comes to the sales funnel, applying your content strategy to fit every need etc.

        I really enjoyed your article on Evergreen Neil, but I have one question – when it comes to quality evergreen content, does quantity still matter? What’s your take on quantity? Do you still feel that we must write our little hearts out in order to get any attention in the SERP’s?

        • No, I think there are too many people already doing that. Everyone’s pumping out content, but can’t maintain the quality. That just means the people who can write well crafted, quality articles that provide value will be more likely to surface to the top.

          • Very nicely said Neil! I’d just like to add promoting your content is as important as writing it, if you want to surface to the top.

            • If you don’t promote it, not enough people will see it to give it the momentum it needs to get visibility.

  2. Pankaj Dhawan :

    Hi Neil,

    Every single point makes lot of sense here. Content will always be over any and everything thing as words are easy to be traced as compared to images or videos and even those are incomplete without the texts (alt text and descriptions).

    This is wonderful post you have mentioned. Be to the point, specific, have data and relevancy – all these are keys to create a unique content that gets many shares on social media as well which again gets more hits.

    • It’s time to think logically creative with you efforts in producing content that sticks. I know in the past those two didn’t really go together, but that’s what will make the difference.

  3. I think backing up what is said with studies and experiments is huge since most people just write viral posts with facts that are often false.
    Theres a barrier to entry in that people are too lazy to find/research/look up/type in the experiments, but over time people will move towards this maybe and/or there will be things like copy/paste for books and google scholar that will help.

    • Exactly because the posts that do contain that type of content is what will essentially make its way to the top. As algorithms become better and better, our job as marketers is to work with the system rather than to try and game it.

      • Anil Agarwal :

        Hi Neil,

        It’s true that no one can find out what the future of content marketing is. It’s changing time to time.

        Over a decade ago, people used to write short articles with around 200 words and used to publish every single day.

        Now, people have started realizing the importance of long form of content and publishing less.

        • It all comes down to the value people can get out of your articles. Short articles may get more action in the short run, but long form quality content usually reigns supreme.

  4. Great work, Neil. As they all are.

    You just validated some stuff I’m working on. Now the trick is how to create two lives (or more) side by side to be able to do it all.

    Fun trying though. And what a challenge!

  5. hi Neil

    I love that point bootstrap. Because it was new to me

    btw, I’m ready to implement these techniques.

    I would not say thanks….because it’s your duty to serve us good content, and you were always up to the mark :p

    regards,

    Rahul

    • I’m glad I could help you Rahul. Once you begin to see results, please share your results with me if you would like any feedback.

  6. 4-5 months ago, there was a post by you about future seo, and there you mentioned about schema markup 🙂 good too see another content related to future that will help us to plan how to make better contents from now to save efforts and can do better than the competitors.

    • Most marketers aren’t taking the time to learn and do this kind of planning. Get started now and 6 months from now, you’ll be happy you did.

  7. Another turn of events on SEO and content marketing. Doing research by do some surveys already crossed my mind but I have myself to blame for being lazy. Thank you for the reminder Neil.

  8. Carl MacDonald :

    Great post Neil, I agree with many of your points. I think perhaps multimedia content will be the biggest change we see – as different people prefer to consume content in different ways.

    I think content that can be user controlled and tailored to suit a person’s needs will also be more common. That post of Brian Dean’s that you mentioned has filters that you can play with to filter in or out the tools you want or don’t want to see (e.g. paid/free) – I think that’s a cool way that Brian appeals to a wide range of people but also manages to target smaller groups in a single post.

    • That’s a great point Carl. Beyond the quality of the content will be it’s relevancy to that individual user. Your ability to create an experience that fits their personas will keep people coming back.

  9. Rohit Shitole :

    Great article Neil.
    You made so many important points.

    About the last point, Relevancy, updating article after some time is good strategy.
    My blog doesn’t show the updated date on the article. I wonder if google shows the updated date or the same date which shows on article. I will check that.

    Thanks for amazing information Neil.

  10. Hey Neil,

    Awesome blog post.

    Question – where did you get those awesome images?

    Thanks.

  11. To summarize your article is like “To win in content marketing in the future is to work smarter, not harder or more”

    The smartest content marketer will be the best in town:)

  12. Good points, I want to add that content needs to be responsive for all current forms: text, audio, video and print.

    • As you post a variety of content, you will begin to discover what works most effective for you.

      • Darren Keane :

        I didn’t explain myself clearly. I meant responsive as a sensory form, not as a format for different screen sizes. For example, I stumbled upon this Russian radio station (unfortunately they don’t have an English version and I didn’t see it on any English sites) echo.msk.ru/programs/personalno/ – their radio programs are recorded and are offered in: audio streaming, video, text and audio download – so you can choose your preferred intake method.

        If you mouse over individual post boxes on that page you can see tabs for each one. Imho it is designed well and it is very user friendly. I was looking for something like that in a wordpress plugin, but couldn’t find anything.

        Are you aware of any such plugin by any chance please?

        Thank you for your time.

        • No, but responsive as a sensory form sounds pretty awesome. I haven’t seen anything like that yet, but that would useful.

  13. Great work, Neil. as always , thank you

  14. Serhii Kushchenko :

    Very poor quality article. You didn’t even mention mashine learning (deep learning). How will it affect content creation – this is a million dollars question. Will robots leave human copywriters jobless? When it happens?

    • I don’t think computers will replace human writers, however, machine learning would be used more and more to aid in content creation. For example, today’s keyword research tools were less useful and powerful 5 years ago. Another example, shareable content discovery tools (identifying topics that are likely to be popular on social media using machine learning techniques). There would be other tools out there. As Neil mentioned, creative, unique content is what people are looking for. Human writers can bring creative, inspiring, motivational content with interesting insights.

    • I doubt robots will replace human copywriters anytime soon. The issue with it is how do you teach a robot creativity. Don’t get me wrong I do believe it will be possible one day, I just don’t see that happening anytime in the near future.

  15. Great article with great idea Neil, I do prefer to get my content written in different formats so I can satisfy all my readers, for existing audience you always have tools to see what they like but for new reader, you don’t have any idea what they like, so preferable to create it in variant formats

    • It will help you get a better understanding of what they like and what they want. The more clear you are, the better quality stuff you can deliver to them.

  16. Thanks for this, Neil! I’m just getting through my rookie year as a freelance writer, and if I’ve learned one thing it’s that I need to always be looking to the future. I’ve definitely gotten more creative with my work over the past year, but there’s no time for complacency if I want to stick out. Always appreciate your insight!

    • Glad I could help. A lot of successful people start that way Matt, so you’re on the right track. Learn how you can create time to support your efforts outside of freelancing.

  17. I’m wondering if it will still be interesting as a ROI point of view to invest in content or simply just invest your time and money where Google wants you to invest it: Adwords.

    The field of SEO is getting harder and harder and when you look at it it’s almost undoable.

    • At the end of the day, content will reign king. If you can create quality and value for people, then will attract organic traffic.

  18. Ishaan Narang :

    Hi Neil,
    I think you are right enough as we have to satisfy readers as much as we can. On other hand SEO is getting harder to do as Google is giving more value to user-experience.

    • Instead of focusing on “SEO” as something you need to do, start thinking of ways you can be creative with your content.

  19. Dear Neil, Great work you’re always doing. My main question is: “Is FRESH CONTENT still a major factor in SEO?’ Keep up the good work.

  20. I like your last point about updating content. Do you think that CMS’s will adapt to fit this model or that many content creators will have to hack this for a while?

    • I think hack for a little while, but it won’t take long for the CMS’s to adapt to what their customers want.

  21. Another way to offer more mediums of content is to: Do a podcast, post the show notes, have the article ( transcription) on the blog page, the podcast link and audio download on the blog post, then a video with the same content but in a slide show or video format. This way you also touch the different ways in people like to consume your content.

    • Yep, I think something like that would be very beneficial for your readers. Cost more and lots more time, but could be worth it.

  22. Great post Neil. My greatest problem with content is idea generation. When I do write, I focus on quality.

    • To help you with idea generation, think in terms of problem solving. What’s a problem people have, and how can you solve it.

  23. 3. Specificity will win

    YES! I totally agree. There are too many websites trying to be everything to every one. You better be very knowledgeable in your “specific” area or industry or you are never going to be able to keep readers happy.

    As always, great work Neil. I love your stuff.

    Bob

    • There’s an abundance of everything for everyone. As you become more specific, you’ll find yourself with leads that are much higher in quality and have a stronger intent to engage.

  24. Jennystewart :

    Hi Neil,
    Awesome, Thanks for the post. I think that great content includes all terms above

  25. Thanks for this, Neil! Of late I have started focusing more on quality rather than quantity. I believe few quality posts are much better than more short posts.

  26. Great article to read while I lost connection in my Bali home office. I was lucky that it was already loaded 🙂 I agree that we will have to be more creative, use great design to keep users presence & focus and create different formats of content. What helped me recently was talking (Skype) to 7 readers of my blog and get their input/questions for a new ebook. More personal approach and also kicking my butt to finish it 🙂

    • Awesome! Good for you to take action like that. Talking to your readers on Skype is a very effective way of collecting and analyzing data. Keep us posted on your ebook!

  27. Hi Neil, I really liked the point of focusing more on quality. Do you think that video content will replace the text one? I love creating videos. If you can clear my doubt i can work on it more harder…

  28. MohammedTahir :

    Very Well said, “Content is king” and Presentation of content is like king is Feeding people.
    Its very important to serve them not only what they like but in the form what they prefer.

    • Individualize it for them, otherwise it’s just as easy for them to leave and go somewhere else.

      • MohammedTahir :

        Yeah, Truly said. like always.
        I have one question.
        Can i create one content in multiple form(like pdf, ppt, infographics) with same content and publish it to different places?? or it will tackle as duplicate?

  29. Abrar Shahriar Alam :

    Another Brilliant post Neil.

    One question: How can you always make easy understanding content with so easy language?

    2nd question: Do you read lots of books to write a simple, easy, meaningful content? (Give some advice)

    • I’ve been doing this for over a decade now, and think I just had a lot of practice

      I listen to a lot of books, read a ton of blogs… I’m still learning everyday though. I think it just takes practice and getting real feedback.

  30. Shantanu Sinha :

    Hello Neil Patel,

    You made us look on to, how would the future be looking like.
    This whole post and every point makes a sense. Whether it is video or pictures,
    they would all be incomplete without a proper content.

    It would be a new phase of challenge for everyone.

    Thank you for coming with such a great post.

    Shantanu sinha

  31. Great Neil.
    Thanks for your contents!:)

  32. Great insights here Neil, thanks for sharing!

    • I’m glad I could help! If you have any questions about these techniques, please don’t hesitate to ask.

  33. Neil,

    I’m most focused in using data and design as part of my content creation process. I think a great post is something that should look as good as its’ content.

    Cheers,
    Anh

  34. only neil patel see the future of seo and online marketing industry…

    Sir what you eat for these kind of superb thing

  35. Taranpreet Singh :

    Hello Neil Sir,
    Particularly for content marketers & bloggers, the idea of future form of content sounds promising, something that everyone wants to know about.

    Nothing is permanent & the same rule applies to the field of content marketing as well. And hints of future forms (just as what you’ve presented in this post) can help marketers make strategies based on their own opinion.

    Everyone in Bloggosphere is learning by ‘acting’ upon his ‘Unique’ perception about things.

    That’s how the concept of ‘repurposing content’ has arisen (that’s what I think of it).

    Anyways, thanks for sharing this valuable post. I’ll be referring to this post of yours while making content for my own blog, The-Bloggist.com.

    • You comments are always full of wisdom Taranpreet, thank you 🙂

      Everything is changing, and a internet is a direct reflection of that.

  36. I want to start my own curated content section, same content rules apply? Not just blogs, photos, images, videos as well. But entertaining content.

  37. Sameer Manas :

    Hi Neil,

    It’s good to see that your blog is actually talking about the future of SEO. Everyone’s still talking about backlinks and content creation but you just stood out.

    I just love the part about using the Hypotext. I’ve never heard that term before but I am going to implement it on my blog for sure.
    Thanks a ton!

    • Hypotext is actually an old term too. You would be surprised at everything you can by following along with history 😉

  38. I love it that GOOD content will still remain relevant. Few years ago, as SEO spam was at its height, content seemed to lose ‘power’. And it would be a pity. I’m, happy to see that great content, created to help / inspire will still be the driving force for any project.

  39. Shubham Agrawal :

    The quantity of content vs quality of content thing is already a bigger debate and still isn’t clear. Of course, the cost of quality content isn’t that lesser either but still as long as there are content farms, I see the content-type being less focused and instead the ‘content’ is what it’s all being talked about.
    Also, with evolving number of websites these days, quality surely has lost a little bit of its own qualities.
    But agree to your points, the type of content that are going to work in future are surely better optimized and less time taking ones. Appeal however is a factor now and perhaps shall remain forever!

    • In reality, your potential is limitless in any industry you chose to get into, but if you’re just pumping out content for the purpose of metrics like pageviews, you’ll burn yourself out.

  40. Matthew Warren :

    Great content is what keeps people coming back- great tips, here, for appealing to all types of consumers.

    I especially appreciate the reminders about specifying your niche, data, and relevancy. Thanks for the help!

    • These techniques will apply for any industry across the board. Everything comes down to getting people’s attention.

  41. Suresh Patel :

    Great insights here Neil, thanks for sharing!

  42. This is what I am searching all over the internet. Finally my search end here. Thanks neil for this guide. And i am sure Now i will alsi take my business to next level.

  43. Thanks Neil for sharing this. Its time to be prepared for future.

  44. arunwebanaylst :

    really this blog is very interesting nice information

  45. Transport George :

    Thank you Neil for sharing your insights on the future of content.

  46. Kylie Garner :

    Great article! Thanks for sharing – I agree quality always comes first.

  47. Thomas McCallum :

    It’s worth taking action on the points you mentioned. Standing still, and hoping for the best is a sure way to loose.

  48. Awesome overview Neil. Another thing I would take from this is that the barrier to entry is only going to get higher, as the resources required to create a minimally viable article increase.

    Then again, maybe technology will keep up, making it ever easier to create beautiful, data driven posts. In any case I plan on staying ahead of the curve. Data and design are my main focuses from this list at the moment.

  49. Thanks Neil…
    Understood better the work of SEO.,This help me lot…

  50. Most of the new bloggers just focus on quantity of content but as you said “Quality is the boss”
    Thanks Neil

    • There’s a ton of “quantity” related products that have been tossed away into the content junk yard. People want the finer things.

  51. My weight loss :

    I really liked your insights, make a post on back linking strategy please

  52. teknikserviskocaeli :

    Great post Neil. My greatest problem with content is idea generation. When I do write, I focus on quality.

  53. Hemang Rindani :

    Interesting post. Content writing is an art that is difficult to master and thus the basics must be done properly. Article puts focus on some good points, especially when it says that focus more on Quality and not on content, this is absolutely true. A precisely written article attracts more readers and decrease the bounce rate. Originality of content supported with facts is another important aspect of content writing. Content marketing is gaining attention where a right set of marketing tools, a marketing plan and use of enterprise web content management system plays an important part.

    • I think the future of content marketing will have a lot to do with story telling. Just the way people create stories for movies and tv shows, that’s what we’ll see with blog posts.

  54. I think, the point containing ‘big data’ could be a real value add. What my pain Neil is how to believe on the stats when two agencies cite different data on same demographics within a span of days. Does numbers change so fast ?

    awesome read…

    • I don’t think you’ll need to worry about that. There are plenty of people out looking to consume content for everyone

  55. Hello Neil. Another comprehensive article. I appreciate your invaluable efforts on this. I have been following your blog posts for more than a year and after some time i decided to make a site which i can apply all of the accumulated knowledge, shared by you. PLUS: My own faults and experiences! And the result is : BinaryBrokers.club . I am doing my best to make this a master degree for my affiliate business. Now I have a +14 years old affiliation experience but this time i am doing more than my best to imply each and every CORRECT DETAIL. Let’s wait and see the results. I woll keep you posted. Please accept my apologies but due to budget limitations, I can only read your incaluable posts but can not have your professional services. I hope I can get in the coming future. Keep up the great free work of sharing the invaluable knowledge dear valued mate! Cheers! Huseyin

  56. Google will soon be able to recognize the “value content” from flab and useless content. Only quality will reign in future content.

  57. Love this! I am especially excited to see how marketers harness original data in the coming years.

  58. piastra per capelli professionale :

    what a great job neil, i am sure everyone will really know what is in store for them in the future…

  59. sonali singh :

    I feel info graphic is the the best way to make customer understand our moto.

  60. Prakhar Shrivastav :

    Hi Neil,
    I have been your silent reader from being 6 months. This is my first comment on your web. Its a very useful write up, and I agree with you that the future of the content marketing have a lot to do with story telling and readers are eager to find something new on every web.

    • It’s one thing to capture someone’s attention, and another keeping it. That’s where story telling kicks in.

      Thank you for leaving a comment, hopefully I’ll hear from you more often

  61. Nice post,I have started focusing more on quality rather than quantity.
    Thank you for sharing such a great post.

  62. Sue J. Maselli :

    Great Post

  63. Hi Neil, Everything you said makes perfect sense but can I clear something up about section 3?

    You said to get specific and start something like a “social media marketing for small business” blog, but then to drill down even further and maybe target something like “social media marketing plan for a plumber”.

    Did you mean;

    a) have a general social media for small businesses blog and write a post specifically for plumbers and then another post for accountants etc or…..

    b) Make “social media for plumbers the whole niche”?

    Thanks in advance

    lee

    I’d be interested

    • It depends on if you’re looking to capture a niche. If you have a background in plumbing, you may want to go straight into a “social media marketing for plumbing businesses”

  64. Thank you sir for the best sharing such a great post.

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