75 Content Marketing Tools You Can’t Live Without

content marketing

Are you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics to consider, but you have a limited supply of time, money, and energy.

Even if you are among the 42% of B2B marketers who say they’re effective at content marketing, there is always room for improvement. If you want to make the most of content marketing, you need to know which strategies to implement and which tools to use.

In this post, we’ll examine 75 content marketing tools proven to increase reach, generate sales, boost traffic, and much more.

Here we go! 

Content Discovery

1. Quora – Quora was built on the premise of providing “the best answer to any question.”

Content marketers can use the popular social network to identify trends, communicate with others, and, most importantly, provide high quality answers to establish themselves as an authority on almost any subject.


2. Reddit – What was once considered nothing more than an entertainment site, Reddit is now a “go to” service for content marketers.

With the right subject matter, a targeted strategy, and a bit of luck, your post has the potential to go viral. With more than 36 million user accounts and billions of comments, Reddit is the stuff content marketers dream about.


3. Inbound.org – Think about Inbound.org as “Reddit for inbound marketers.” The top marketing professionals in the world use this site to share ideas, leave feedback for others, establish their authority, and discuss trends.

You can create your own posts, based on a question or a particular piece of content, while also jumping in on current conversations.


4. Alltop – Are you seeking the most popular stories on a variety of topics? From business to technology to breaking news, you will find it all on Alltop. This can serve as ammunition for blog posts and give you an overall idea of what is hot.


Content Distribution

5. Buffer – The Buffer tagline says it all: “A better way to share on social media.”

Content marketing in 2016 means being active on social media. When time is tight, use Buffer to schedule posts across a variety of networks, including Twitter, Facebook, and LinkedIn. With this tool on your side, distributing social media posts is fast, efficient, and effective.


6. Hootsuite – Much the same as Buffer, Hootsuite is a social media management dashboard. With 10+ million professionals using the service, it has to be doing something right.

Hootsuite connects with more than 35 social media platforms, allowing you to distribute social media content more efficiently. The days of visiting each social site to create updates is gone.


7. SlideShare – Even if you consider PowerPoint presentations a thing of the past, SlideShare will change the way you feel about slide presentations.

Use the service to promote a product, service, new release, or anything else you want to share with the world. It gives you the opportunity to share high quality content in a visually appealing manner, all on a website that is extremely popular.


8. PRWeb – When it comes to online press release services, PRWeb is king of the hill. With the right package, you can get your release in front of 25,000+ journalists and more than 250,000 email subscribers. Press release distribution is not dead. With PRWeb, it is alive and well.


9. BuzzStream – This tool could fit under a few categories, as it’s one of the most powerful and advanced you will find. It can be used for everything, including conducting outreach, contacting influencers, and managing relationships.

One of the top features of BuzzStream is its ability to help you build a list and pitch to influencers, improving the chance of widespread distribution.



10. Kissmetrics – You knew this one would be on the list, right? Kissmetrics explains its offerings in one simple sentence:

“Kissmetrics delivers key insights and timely interactions to turn visitors into customers.”

It’s one thing to know who is visiting your website. It is another thing entirely to turn these people into customers. Content marketing is all about results, and Kissmetrics can help you reach your goals through a variety of solutions.


11. Google Analytics – It’s hard to go wrong with Google Analytics since it’s one of the top free analytics tools. You don’t need much knowledge to understand how this tool can improve your business. But if you need a little nudge, check out some of the case studies shared by the search engine giant.

Content marketing success is based largely on data. And data is what you get when you rely on Google Analytics.


12. Dasheroo – A newcomer to the business dashboard space, Dasheroo is a free tool that allows users to track KPIs spanning a variety of platforms and apps.

Dasheroo integrates with many of the tools you use as a content marketer such as Twitter, Facebook, LinkedIn, Shopify, MailChimp, and many more.

In simple terms, Dasheroo imports all your data into a super-attractive dashboard. You can forget about opening multiple tabs and dealing with a crazy number of logins. Everything is in one place.


13. SimpleReach – With a focus on content measurement and distribution, SimpleReach is a must for content marketers.

After you create killer content, use this tool to get your content in front of your target audience. By “bridging the gap between measurement and distribution,” you can better measure performance and optimize content reach.


14. Simply Measured – Simply Measured wants you to realize that there is more to social media than publishing content. As a social media analytics and measurement tool, it helps content marketers research each post and measure its effectiveness.

Users have access to a variety of reports, including a competitor comparison analysis.


15. Zuum – You aren’t the only person in your space focused on content marketing. Regardless of your niche, you will have plenty of competition. Zuum is a tool to help you outdo the competition at every turn.

Here is what it can do for you: compare your social media efforts to that of your competition’s, pinpoint your competitor’s top campaigns, and identify on whom (influencers) they are relying to amplify their message.


Influencer Marketing Tools

16. Traackr – “Influence marketing” is a buzz phrase you don’t want to ignore. The same holds true for this content marketing tool.

Traackr does more than just help you identify influencers in your niche. As an “Influencer Management Platform,” it also allows you to manage relationships and track their impact on your business. If you want to learn more, check out this two-minute video.


17. Klout – Klout takes a simplistic approach to content marketing: “The best way to have an impact online is to create and share great content.”

Klout assists with this process by suggesting content your audience has yet to see and tracking the impact. And don’t forget about the Klout Score, which measures your influence. The higher your score, the more influence you have.


18. Kred – In the same vein as Klout, Kred was designed with the idea of connecting people with social media influencers. To go along with identifying influencers, Kred helps you boost your social media standing.


Social Media

19. Socedo – Is social media lead generation enticing? Socedo takes the guesswork out of the process, allowing you to find your target audience, engage them, and fill your funnel with leads. 

A big part of what social media can do for you is its ability to bring prospects into your pipeline. Socedo assists with every step.


20. Storify – Every minute of every day, there are millions of people sharing their thoughts online. Storify is a simple way to identify, collect, and share what others are saying.

A big part of a successful content marketing strategy is the ability to create something unique and valuable. With Storify, you can create a unique story and then share it with your audience. Best yet, Storify has built-in distribution tools to make this a breeze.


21. Quuu – Time is money, right? If you believe this to be true, Quuu is the tool for you. By putting your social media marketing on autopilot, you have more time for other areas of your business. All the while, you can rest easy knowing that your social media strategy is in good hands.

You start by selecting categories relevant to your business. From there, hand-curated content is sent to your Buffer account (see #5 above). Finally, you can manually edit the posts, if you desire, before they are scheduled or published.


22. Tweepi – Content marketing and Twitter go hand in hand. The problem with this is that Twitter management can eat up many hours of your day. Tweepi protects against this by helping you “make sense of your Twitter account.”

You can find users, interact with influencers, and use a variety of tools to get noticed.


23. SocialBro – The more you use Twitter, the more help you will need to stay organized. SocialBro offers tools for:

  • Discovering competitors and leveraging their communities.
  • Understanding your audience.
  • Executing your social media plan.
  • Tracking and reporting your campaign in great detail.


24. Tweriod – Is there anything worse than finding out that nobody is paying attention to your tweets as you tweet away? Tweriod protects against this by determining the best time for your business to tweet.

After you run a report, you will know which days and times to tweet. This ensures that more people see your content, thus increasing the chance of engagement.

Tweriod is a simple tool that churns out serious data.


Image and Video Creation

25. Spruce – There are many benefits of visual content, including an increase in a person’s willingness to read.

Spruce allows you to create social-media-ready images in seconds. Search millions of photos, add your own text, and post to the social media platform or website of your choice.

With Spruce, you never have to concern yourself with using a copyrighted image. Talk about a load off your mind!


26. Meme Generator – You don’t have to be serious all the time. There is a time and place for fun, and when you are ready to have it, you can use this free tool to create a killer meme.

Search popular memes, or create your own. This tool is fun to use, and if done right, your meme can yield some serious results on social media.


27. Visual.ly – By now, you probably understand why infographics are so effective. What you may not understand is how to create one.

Visual.ly takes all the work out of the process. You can hand off the creation to a third party, allowing you to focus on content marketing techniques that better suit your skill set.


28. Uberflip – Here’s how Uberflip describes itself:

“Uberflip helps marketers create, manage, and optimize content experiences at every stage of the buyer journey—without relying on IT.”

The big thing here is that you don’t need any tech knowledge to use Uberflip.

Look closely at the home page, and you will see my face, accompanied by a testimonial for the service. It reads:

“If your content strategy doesn’t include Uberflip, you’re missing a huge opportunity to continue the conversation. Hubs open the door to deeper engagement and understanding of your customer.”


29. PowToon – An animated video or presentation could be the type of content that puts your business on the map. Share it on social media as a standalone clip, or add it to a blog post. Whatever you choose, you know that an animated video will provide a unique experience.

With drag and drop templates, you can create a captivating and engaging message in 20 minutes or less.


30. Canva – With Canva, anybody can become a designer. With access to a powerful online image creation tool, as well as a stock photo library, you have everything you need to get started.

If you require graphics for your blog, website, or social campaigns, Canva can help you generate professional results.


31. Easel.ly – Since launch, Easel.ly has attracted 900,000 users who have created more than two million infographics.

You can start fresh with a blank infographic or choose from hundreds of templates. From there, drag and drop your content into the appropriate place, download the image, and use it to ramp up your content marketing efforts.


32. Magisto – There used to be a time when making a movie to promote your company, product, or service was an expensive endeavor. Not anymore. Magisto allows you to turn your photos and videos into professional videos you will be proud to share with the world.

Choose from a variety of themes, select your music, and customize it as you go. The final result is a video that will give your content marketing strategy a shot in the arm.


33. Animoto – If you need a high quality, professional video to “share what matters most,” Animoto could be the answer.

More than 13 million customers have fallen in love with the Animoto’s three-step process:

  • Choose a style and song.
  • Customize your video using text, photos, and videos.
  • Produce, and share with your audience.



34. Nutshell – Some may not consider Nutshell a content marketing tool, but once you dig deeper, you will see what it can do.

Nutshell is more than your basic CRM software. It brings a lot to the table, including tools for collecting data in one place, automation features for reporting and lead distribution, and features to nurture and develop relationships at all stages of the sales cycle.


35. Pardot – A lead management tool that never disappoints, Pardot (by Salesforce) focuses its efforts on B2B marketing automation.

If you need to automate some of your marketing to free up time, this tool has a lot to offer. It gives you everything you need to excel, including:

  • Tools for generating leads.
  • Option to create custom and targeted emails.
  • Ability to calculate return on investment.


36. Marketo – Marketo is all about one word: integration.

It brings together your content, email, social media efforts, and more, allowing you to target the best leads, create content specifically for your target audience, and measure performance.

It may not be the best tool for beginning content marketers, but for those who are more advanced and those who want to combine content marketing with other strategies, it is a reliable solution.


37. Right On Interactive – An advanced marketing tool that uses customer lifecycle mapping to help you understand where a prospect fits into the sales funnel.

This automation software can be integrated with many of your content marketing tasks, such as email and social media marketing.


38. Silverpop – More than 5,000 brands use this marketing tool to bring together all aspects of their marketing programs.

It offers many solutions to users, including an email marketing platform allowing for the simple creation and distribution of personal, relevant messages.


39. Route – You can generate as many leads as you want, but you won’t feel good about yourself until some of them turn into customers.

Route begins to track people as soon as they land on your website. Once the tool identifies them, you can use it to provide valuable content, follow up, and move the sales process forward. Think of this tool as your personal assistant, helping you better understand how visitors interact with your website.


40. Salesforce – Quite possibly the biggest brand on this list, Salesforce has long been known as the number one CRM solution in the world.

Although the tool has many sales components, it also has plenty of marketing tools that deserve your attention. For instance, you can provide a better social experience for your audience by using Salesforce to engage with them on a personal level.


41. IFTTT – An interesting name for an interesting tool. IFTTT makes it easy for web applications and platforms to work together.

Given that the tool is compatible with nearly 300 “channels,” it won’t be long before you find a way to complement your content marketing efforts with this tool.


42. Optimizely – With Optimizely, you can “test, personalize, and optimize” your website. Doing so helps increase conversions, thus improving your content marketing ROI.

With a code-free visual editor, ROI data generated in real time, and best-in-class integrations, this tool will fit in nicely with any and every content marketing strategy.


43. Wootric – To understand Wootric, you must first become familiar with its tagline: “Wootric is the Net Promoter Score platform for boosting customer happiness.”

Here’s what it can do from a marketing perspective:

  • Data-driven approach.
  • Tools that allow for easy follow-up with promoters.
  • Targeted campaigns to convert consumers who like your product or service into loyal customers.


44. Act-on – This marketing platform is a beginning-to-end solution, providing management for the entire lead-to-revenue lifecycle.

Generating leads through content marketing is a great start, but what matters most is converting these people into paying customers. From attracting prospects to building relationships, Act-on will provide you with the help you need.


45. Contactually – The more effort you put into content marketing, the bigger your network will become. There are leads from your blog, social media, and referrals.

Contactually is built with the idea that you can “turn relationships into results.” Every prospect is as important as the next one, and this tool allows you to cultivate each relationship into something special.


46. Ahrefs – You don’t know content marketing if you don’t know Ahrefs. This tool allows you to track key data associated with your marketing strategy, including the number of backlinks, where your backlinks are coming from, keywords, and brand mentions.

Last but not least, Ahrefs has tools for tracking your competition.


47. Zapier – With Zapier, you can connect the apps you use the most, automate a variety of tasks, and dig deep into all sorts of data.

For example, you can set up a “Zap” that does the following: shares all new tweets from a Twitter list in Slack.

With 400+ supported apps, there isn’t much that Zapier can’t handle.


48. HubSpot – HubSpot has quickly become one of the top brands in the inbound marketing game. Given how much this tool has to offer, it would be impossible to explain all the details associated with HubSpot marketing software.

Visit this page to take a product tour as this will give you a clear understanding of what the software can do for you.

HubSpot has tools for every marketing task imaginable, including:

  • Blogging
  • SEO
  • Social media
  • Lead management
  • Landing pages
  • Email
  • Analytics


49. Cision – With 100,000 customers, you know Cision is doing something right. Cision provides a variety of software solutions, covering areas such as content marketing, media monitoring, and press release distribution.

With its content marketing component, for example, you get help with all aspects of content creation, content amplification, and results measurement.


Content Writing Tools

50. Contently – Do you have dreams of scaling your content marketing strategy? This is where Contently excels. With this award-winning platform, you will get all the help you need in creating, distributing, and optimizing content.

Best yet, you can create and manage all your content in one place, ensuring that your entire team is on the same page.

Contently also has an advanced analytics tool that tells you what to do next, allowing you to get every last bit of juice from your content.


51. NewsCred – NewsCred is a unique platform that helps your brand “grow with efficiency, agility and scale.”

For those who require help with content creation, NewsCred can solve this problem. With a large network of creators, you can leave the content writing to somebody else.


52. Textbroker – Textbroker considers itself a leading content writing service, and there are many reasons to give the service a try.

With a self-service platform, you are in charge of the content creation process from beginning to end, despite the fact that you will never write a single word. You can also decide on the level of quality, which corresponds with the price you will pay.

You can’t succeed in content marketing if you don’t have access to quality content. Textbroker helps many marketers attack this issue.



53. Trello – Are you the visual type? Are you seeking a tool to help you and your team stay organized? Trello helps you do just that.

Trello has helped many content marketers rid themselves of spreadsheets, sticky notes, and long email threads. Simply put, it’s a better way to get organized and stay organized, all in a visually attractive environment.


54. Basecamp – It doesn’t matter whether you are managing a project or group, Basecamp gives you the tools you need to succeed.

For instance, content marketers use Basecamp to manage outreach projects. It keeps everyone involved on the same page, ensuring that nobody steps on another person’s toes.

Something else to note: Basecamp 3, complete with an all-new interface, was released in late 2015. 


55. Google Calendar – Content marketing success, in large part, depends on your ability to stay organized and complete tasks on time.

Google Calendar is a free tool that makes it easy to keep track of important events and tasks related to your content strategy. Share the calendar with anybody who needs access, from coworkers to clients.


56. MindNode – Mind mapping can go one of two ways. It can lead you towards a great idea, or it can cause an extreme sense of frustration. If you often find yourself in the latter group, MindNode can help.

The MindNode app provides a visual representation of your ideas, allowing you to better map out your brainstorming process and eventually take action.

How many times have you forgotten a great idea for a blog post? How many times has analysis paralysis slowed you down? This is no longer a concern thanks to MindNode.


57. Asana – Make no bones about it, Asana has one goal: to help you keep your projects on track.

It doesn’t matter if you are a team of one or 100, every project needs to move through the pipeline in an efficient manner.

Trusted by Harvard University, Major League Baseball, and Uber, Asana makes this possible by providing tools that track projects from beginning to end. 


58. Evernote – If you have trouble with your memory, no matter the reason, Evernote can be your sidekick. This nifty tool is one of the top organizational platforms around, used by many who want to remember everything associated with their business.

Use Evernote to list blog post ideas, brainstorm your next steps, keep an editorial calendar, and share your thoughts with others.


59. Wunderlist – Planning is a big part of any content marketing strategy. You plan when to write your next blog post; you plan when to publish it;  and you plan your outreach strategy. You get the point.

Wunderlist has many features to simplify your life as a content marketer, including setting reminders to write a blog post and sharing lists with a business partner.


General Content Tools

60. BuzzSumo – Reading the BuzzSumo tagline will get you excited: 

“Analyze what content performs best for any topic or competitor.”

Enter any topic or domain into the search box, and let BuzzSumo do the rest. Within seconds, you will be presented with the most shared content on any topic, including a breakdown by social platform. You can even view the backlinks generated by each post.

Use it for yourself, and/or use it to track the competition. It’s by far one of the most trusted and relied upon tools by content marketers.


61. Help a Reporter Out (HARO) – If you need a quote for an upcoming blog post (or another piece of content), HARO helps you connect with journalists.

You can also use the service to get featured in a variety of publications. Sign up as an expert, and you will soon be presented with opportunities to share your knowledge to enhance your personal brand and authority.


62. Google Drive – The more content you produce, the more content you need to store. You don’t want to lose any of it, which is why Google Drive is so popular.

Content marketers use Google Drive to save and share content. As a free cloud storage provider, this tool has a place in your toolbox!


63. iSpionage – There are times when content marketing is more about the competition than yourself. With iSpionage, you can unearth your competitors’ PPC strategy.

iSpionage positions itself as the “only competitive intelligence tool that monitors the entire conversion funnel.”

If you want to examine the inner workings of your competition, with a close eye on paid advertising, this tool can help you do just that. You might just uncover a strategy that could boost your business.


64. Pocket – There will be times when you come across a story that you want to revisit later only to forget all about it.

Pocket protects against this, providing a way to discover and save any story of interest. Compatible with more than 300 apps, this tool will save any resource for you for your future use.


Email Marketing

65. Aweber – Affordable. Easy to use. Full of features. These are just a few of the words and phrases that describe the Aweber email marketing platform.

If you want to do email marketing the right way, Aweber won’t let you down. An industry leader in deliverability and mobile tools, this platform will help you, as a content marketer, to achieve great results.


66. MailChimp – Don’t let the name fool you. There is no monkeying around when you use this email marketing solution.

MailChimp has one goal and one goal only: to help customers “send better email.”

The company boasts more than 10 million users who send approximately 600 million emails every day. It’s impossible to list all the benefits and features of this email platform, but its flexibility deserves a special mention.

Regardless of industry, size, or personal style, MailChimp is designed to help marketers send better emails.


67. GetResponse – Another email marketing platform, GetResponse attracts customers based on the premise that its solution is the “easiest” in the world.

GetResponse has 350,000 customers spanning 182 countries. Every month, these customers engage with more than 1 billion subscribers via email.

One of the primary benefits of GetResponse is a feature list for both beginners and expert email marketers.


68. VerticalResponse – Are you interested in a tool that can combine your email marketing with your social media marketing? VerticalResponse does just that.

It is designed to help users create, send, and track emails and social media updates across every type of device.

With 15 years of experience in the business and more than 1 million customers, VerticalResponse is doing something right. It may be time to find out what.


69. iContact – With a focus on small and medium sized businesses, iContact provides a variety of tools for email marketing success.

All forms of content marketing are judged by results. And with iContact’s results-oriented features, you will feel comfortable with the path you are following.


70. Constant Contact – You have seen the commercials. You may even know a few people using Constant Contact for their email marketing. But until you try it yourself, you will never truly understand what it offers.

With easy to use features, including customizable templates, the tool can help anybody looking for help with email marketing to get started.

The company has positioned itself as the email marketing solution for anybody and everybody, which has turned it into a billion dollar company with customers all over the world.



71. WordPress – It’s not possible to have a list of the top content marketing tools without mentioning WordPress.

There are tens of millions of websites running on the WordPress content management system. This includes top brands such as TechCrunch, The New Yorker, and BBC America.

Even if you have no knowledge of blogging, you can set up a free WordPress website within minutes. From there, sharing your content with the world is a cinch.

For many brands, their WordPress-driven blogs are the basis for their entire content marketing strategies.


72. Yoast – Content marketing and website optimization go together like peanut butter and jelly. Yoast provides a variety of WordPress plugins that help users optimize their blogs.

Google Analytics by Yoast and the Yoast SEO plugin have been downloaded tens of millions of times.

If you have a WordPress-powered website, Yoast plugins can help you from an optimization point of view.


73. Google Keyword Planner – Which keywords get the most traffic? Which keywords are best for a PPC campaign? Answering these questions is simple with the help of the Google Keyword Planner.

Use this tool to view keyword ideas, cost per click data, and more.

Before you create a blog post, for instance, you need to know which keywords to target. Google Keyword Planner can help you identify keywords that will drive more traffic to your website.


74. Readability Test Tool – An interesting tool that tests the readability of any web page. You can test by URL or by direct input. Either way, the results are helpful.

This tool takes into consideration a variety of readability indicators, including Flesch Kincaid Reading Ease, Gunning Fog Score, and the Coleman Liau Index.

If your content has a low readability score, it’s time to revamp it.


75. Feedly – When you add your favorite blogs to this RSS feed, you never have to worry about missing an important piece of content.

There are many ways to use Feedly. For example, add your competition to the RSS feed. Are they doing something you should be doing? Are they overlooking an area you can exploit?

With the ability to personalize your feed, Feedly can quickly become one of those online services you can’t (and won’t) live without.



Just because you have a content marketing strategy in place doesn’t mean it’s perfect. You should always be on the lookout for tactics and tools that will strengthen your plan.

Hopefully, after reviewing these 75 content marketing tools, you have a better idea of which ones fit best with your current approach and future plans.

Maybe you are seeking a few tools for more efficient content distribution. Or maybe you need one to help with the automation of your processes. Regardless of your situation, there are many options out there.

Have you used any of these tools in the past? Would you add any others to the list?


  1. Another epic post!
    You have done a great job collecting this valuable list Neil!

    Really usefull, thanks for sharing!

    • Glad it was useful Hussain! Let me know which ones you try out and enjoy using.

      • Actually, I have used a lot of them, especially those SEO tools, and of course some of the other tools from the other categories, it is really comprehensive post, you have picked elite tools in each category!


      • Hi Neil,

        Although you cannot use every tool in this list, this is another great piece of content that you took your time. 75 of them? That is awesome.


        • They aren’t meant to be used all at once 😉

          These will serve different purposes for depending on what you’re looking to do. If you need help better understanding either one of them, please let me know.

      • Neil you are unbelievably resourceful. Thanks buddy.

      • Ellad Kushnir Matarasso :

        Hi Neil.

        Really awesome and thorough post! Much appreciated!

        Let me suggest yet another platform called TrenDemon. The platform both analyses the best-converting user journeys according to various business goals and offers personalization tools that will increase the conversion rate even further.

        Looking forward to your thoughts.

  2. Thank you, Neil.

    Am most grateful for such a handy list but also explaining so concisely what each gem actually does. Thank you.

    Kindest regards.

    • It was my pleasure putting it together Zarayna 🙂

      You may not need every single one right now, but it’s a good place to start.

  3. Great list.. I think some of them are premium right.. Many of the are unaware to me too .. thanks for sharing a great idea neil.

    • Some of them are premium or have trials and free plans you can play with. See which is a good fit for you and can give you a return.

  4. Neil,

    Once again, you nailed it by exemplifying what an awesome list post is supposed to look like.

    I found a couple of nuggets in there that I had not seen before, thank you so much for sharing.

    • You’re welcome Dade, I’m happy you you got to learn about some new tools. If you need any further clarification on any one of them, please don’t hesitate to ask.

  5. Wow… this is amazing. Thanks for putting this together.

  6. Neil, when I have a bottle of wine I’m so going to read ALL of this. My big question right now is – is there a platform LIKE Meet Edgar which publishes content to Google+? And is there a platform LIKE Manage Flitter which follows Google+ people?

    Thank you!

  7. Now that’s some skyscraper content right there. Absolutely killer list

  8. Great post Neil. I was familiar with only few on those. It will help a lot.

  9. Hi Neil

    I am already using many of the mentioned tools. Recently got on to Inbound.org and it is helping. I am sure the tools I am not using would be very helpful as well that you have mention. I sure will check them out.

    Thanks for the huge tools list!

  10. Michael Kawula :

    Wow. Super powerful list, many of haven’t tried.

    Huge fan of HARO as it’s helped my current startup and previous get in Entrepreneur, Forbes, Inc., CNN and 100’s of other publications. I’ve also used it as a reporter for questions and created a series of blog posts that I then created a book from and published on Amazon. Of-coarse all the responders helped promote the book. Doing it next month again to drive website traffic from Amazon.

    Have been debating utilizing Press release distribution for my current startup, just not sure I can justify the investment for the uncertainty of ROI.

    • Wow, congrats on getting your previous startup featured in all those publications, that’s not an easy thing to do.

      I agree, it has been tough to determine the ROI with PR

  11. Really good post, Neil.

    I definitely need to learn more about SimpleReach, Spruce, Contently and TextBroker. 🙂

    I’m wondering how good TextBroker is. I just checked that a 2500 word article will cost me $180. I got to try it out one day.


    • It’s good, they have a team of high quality writers, so you’ll surely get something solid. I think the pricing is reasonable too for a 2500 word post.

  12. Awesome list Neil, I use some of them like Evernote which is one of my favorite and few of them are new which I am definitely going to use. I think this tool is also helpful http://www.hemingwayapp.com/ for content marketers.

  13. Farcas Gelu Danut :

    Very good post, Neil!
    I try to apply these techniques to the Romanian market.
    I do not know if all works, but I will try to use them.

  14. What a great list and I’m sure that for many of us, there are new tools we will be trying out soonest.

    I thought i would add one additional item… My team made a word proximity analysis tool that scans a website’s content for proximity of one key phrase to another. Good for checking whether you haven’t sufficiently connected concepts in your content. For example, if your site is to help sell purple widgets in omaha, it is potentially important for SEO to have good proximity in your writing between the purple widgets term and the omaha term.

    The tool is still in beta, available here: www.onlineimpactgroup.com/proximity

  15. Check out Zanifesto as well. It is a great online tool for making your own infographics and other marketing collateral for print and online marketing.


    • That’s pretty cool, I’m always curious about infographic creators because they can work so well. Thanks for sharing!

  16. Wow! Just received and email from on of our users telling me that Route got featured in this post among other amazing tools that we use on a daily basis or at least follow to see what they’re doing.

    I’d like to suggest other tools that I started using to research, organize and create content:

    – Pipefy: it’s similar to Trello (which we use here at Route to organize our tasks) but they have awesome templates and the Content Marketing one gives an overview of steps for each stage of the content creation. I found it useful because I tried a lot of different approaches on how to organize my work, and Pipefy made it easy.

    – Growthhackers.com: Everyday I take a look at Growth Hackers forum looking for content and inspiration. A lot of great articles are shared there.


    • Route’s awesome, and you guys have fun website 🙂

      I haven’t used Pipefy before, but it seems like it’s an effective system with a solid UI, I’ll have to check it out

      I get content from growthackers too, great site!

      • Felipe Barbosa :

        Glad you like Route!

        You know, before I started working here at Route (during the hiring process) those definitive guides you created about Growth Hacking and Marketing Automation helped me a lot!

        So, thank you!



  17. Wow! This is what you call a comprehensive list. Had to bookmark all the mentioned tools. Great work Neil, thanks

  18. Alistair Wilson :

    Hey Neil

    Great list. Although interesting to see no SEO tools here, other than Yoast.

    What, if any, tools would you recommend in that area? Moz, Raven?


  19. I, too, am a huge fan of HARO. And, ironically – because I’m commenting right after Michael Kawula – of Social Quant, which has been a huge benefit to me just in the trial phase.

    I’m also a frequent user of Buffer, which just gets better and better.

    I would add www.Nimble.com to this list because it’s a CRM that also connects all your contacts social profiles.

    • I agree, HARO’s been a very valuable resource for me too.

      Thanks for suggesting Nimble, I haven’t used it yet.

      • Beth Bridges :

        Neil, I know you’d find Nimble to be very useful and extremely scalable, even for a power user like yourself.

        Jon Ferrara is the CEO. He was the co-founder of GoldMine.

        I know him well enough to make a personal introduction if you’d like. He’d probably give you the ultimate insider’s tour!

  20. great article! a lot of nice tools 🙂 i will surely try the ones i still did not try. you did not mention www.keys4up.com anyway, that’s an awsome tool for finding related keywords for your niche, terms you can use to write better content. hope it could help your readers as well as you. Thanks again for sharing such great info Neil!

    • I haven’t tried that app before Eugeio, but thanks for the suggestion. Let me know how the new tools work out for you!

  21. Hi Neil.
    Have read many of your posts,
    Since the beginning of this year.
    In fact, we wrote our first post
    Based on what you said
    About writing.
    This post reminds us
    Of the tag line of
    The movie JAWS…
    “Just when you thought
    It was safe to go into
    The waters again…”
    RIGHTo! How???
    Simple…just when you thought
    You knew all about blogging
    Neil Patel surprises you.
    Thanks for sharing.
    Enjoy your weekend.

  22. For “Analytics” section you should have included the online dashboard Cyfe — it’s a great tool — super easy for our team to use, they have a free plan and lots of different services available.

    Check it out Neil! And keep up the interesting articles 🙂

    • Thanks Rachel, yes I’ll take a look to consider it for next time. If you have any specific questions, please don’t hesitate to ask.

  23. Neil, Thank you for the Dasheroo mention. We want to offer a free month of the Dasheroo Grande plan to the first 10 of your readers to redeem the coupon code: quicksprout

    Thanks Again!

  24. The list is huge. I bookmarked it 🙂

  25. Good post Neil. I’m glad to see I use many apps that you do, now to get as successful as you 🙂

    What suggestions do you have for me to get better at execution? ( I’m obsessed with new ideas )

    • Narrow your focus to a few ideas and see them all the way through. Otherwise none of your ideas will get the proper nourishment and attention necessary for them to evolve and grow.

  26. Again Great resources Neil definitety I will try them and hopefully not get overwhelmed with these tools. Hopefully next one will be about traffic tools resources

  27. So far I’m going using somume amazing also

  28. Hi Neil,
    As usual great post. What is your opinion about epicbeat (http://epicbeat.epictions.com)
    Looks like, it is competitor to buzzsumo, with pleasant ui, content preview, format and type filter

  29. The list is much helpful. Some of them are very new tool for me. Thanks for sharing this information with us.

  30. Hiii…your blog is amazing and very useful for me….i read your guides in which advanced guide of link building is very awesome….the info provided in your rticle is very good and i was not aware most of these tools except quora and reddit etc. Thank you for such a nice blog..

    • I’m glad you enjoy reading and learning from it. If you have any specific questions I can help you with, please don’t hesitate to ask.

  31. Chandan Singh Dev :

    Hi… Neil, I following your Tips from last year. And I really appreciate your work and the method you help others. Now I Design my own website and must follow your tips to increase my visitors.

    This is a great list…

  32. hello brother

    Thanks for sharing this awesome tools list.. really its very helpful for me.. Thank u once again

  33. Hey Neil,
    Recently I have been using email marketing tool Easysendy Pro, their re-engagement feature improved our email open rate to 150%.
    Along with the new concept of adding multiple delivery server worked great for email deliveries.
    So, I would like to recommend this tool for Email Marketing.

  34. Neil, Neil, Neil… you never cease to awe and amaze me! I wish there was some type of profession in which I was paid to read your content and follow your guides. That would be awesome! As it is, I’ve not had much luck finding such a business idea or people who are willing to pay me to do that haha and consequently, I’m torn between my excitement whenever you publish new content and my work ethic which tells me I have many projects waiting on me and I don’t have time to get lost on Quicksprout. Hahaha!

    I have do have one question, though. I know you outsource much of your blog work (which makes sense), but one of the things I’ve always been impressed by is how quickly and consistently you respond to your visitors’ comments on your blog posts. I think it says a lot about you and your company that you take the time to respond, but having said that, I have no idea where you find the time!

    So my question is, how does someone like you with tons of demands on your time, manage to be so good about responding to blog comments? Are you a superhuman? I’ve suspected that you were for a long time now, but I just have to know for certain. 😉

    • lol well I consider responding to comments as part of what makes my blogs so successful. I work 7 days a week and make time to respond 🙂

      • I have no doubt that you work 7 days a week, I’ve followed you for a very long time now and you have an outstanding work ethic.

        But…. I still think you might be a super hero. Don’t worry, I won’t tell 😉

  35. I have been looking for a long time a post that includes all the best tools into one epic, super useful list.

    True pleasure!

  36. Thanks. Many helpful tools here.

  37. Actually which ones do you use yourself Neil Patel ???

    • I’ve used all of them at some point, depending on what I’m looking for. If you need any further clarification on any of the of them, please don’t hesitate to ask.

  38. Parvinraina @Genesis Spider :

    After finishing your article, it seems to me I should bookmark this link so that I can list out the best of them. Recently you have replied, you use them depending on what you are looking for. But there are few things work instead of.

    Which one are you use between Hootsuite & Buffer for content distribution?

  39. Best post I have read in 2016 till date, just bookmarked this page and also saved in pocket.
    Thanks Neil sir. You are simply great.. 🙂

  40. Telugu News Online :

    Simply awesome. It’s really nice to see all the useful tools in one place. It will surely help many people like me.Great Job.

    • I enjoy putting these post together so it’s easy to refer back to. I know what it’s like trying to remember that page I went to that one that time with that app I really need. I’m glad this was useful 🙂

  41. Hi Neil!

    This is a great tool. Have you checked out Scoop.it? It’s a discovery tool as well as curation publishing platform. Would love to see it on a future list!

  42. Hi Neil,
    It is really a valuable list. I am sharing it to the social channels. It will help our students at IMMC-Digital Marketing Institute in Kolkata.

  43. Great post! A lot of tools there that I am yet to use, but will be using in the very near future

  44. Hi Neil,
    Great post. Thanks for sharing many helpful tools…

  45. Thank you for helps new content writer like me. Really Good list every newbie must know before start content writing.

    Thank you neil once again. God bless you !!

  46. Hii Neil patel,

    Another great information.Great tips, and awesome way to get exert tips from everyone .I think you are the master of content. I really appreciate the kind words.

  47. That’s too much in a single post :), I can understand how difficult it can be to collect such information.

    Out of this list I knew about only 10-15 tools, I’m into online pharmacy business. So I need to figure out which tool will be helpful for content marketing.

    Thanks again for this marathon list.

    • Nice, it seems like you’re working on some great things. Let me know how the tools you try out work for you or if you have any questions about any of them.

  48. Hi Neil,

    I have just read your advanced guide to blogging and I was searching for Topsy. But then I recently found out that it has shut down. What alternative tools can you suggest for researching influencers in a certain niche or topic?


  49. I love how you sorted these out into categories. Content marketing will always be an important part of Internet marketing. I did not even know that there are tools out there that can help you. Thanks for the list.

  50. Raja Satish :

    Great compilation Neil. Few known and many unknown tools grew my learning curve exponentially. Will identify the areas where I can use the right tool for optimum productivity.

    Thanks a ton.

  51. Vishal Verma :

    Reddit and inbound are my favourite content marketing site, both can provide lots of quality traffic if done correctly. I was not aware of the university section in quicksprout.. lots of useful video tutorial.

  52. Awesome list – thanks for sharing. Quora and Optimizely are my favorite in the list.

    Fiverr was also pretty useful to get some quick graphics created for the content.

    • I definitely find myself learning a lot from Quora. Fiverr was something I used a lot before, but now I mostly just use it for emergency situations.

  53. Ravinder Kadian :

    I have been a great fan of Storify. Got some more ideas now. Thanks for sharing Mr. Patel

  54. That’s a pretty well organized list. Thank you for sharing. I believe Quora has a lot of potential and many marketers forget about it. It may be difficult at first to establish a connection with people, but once you do, it’s simply amazing how many benefits you will have. Including backlinks and authority for SEO.

    • It’s completely under utilized in my opinion. I think most the marketers who know about have done it enough to really see the possibilities and value from it.

  55. Thank you Neil!

    As usual, you have just given me a mountain of resources to explore. I been focusing a lot on Slideshare and Quora lately, they have become favourites of mine when making and promoting content. Specially Quora, I love how easily you can spot trends and figure out what people really want to know! It becomes a lot easier to make useful content when you start from there…

    From my first read, I’m going to try https://inbound.org/ & https://feedly.com, sounds like they could fit my objectives. Will let you know how it all goes.

    Thanks a lot again Neil, please keep that good advice coming 🙂

    You are THE MAN!

    • That’s awesome Matias, you’re going to gain a ton of value from Quora. It’s great place to get inspiration and a flow of ideas. Let me know how you like inbound and feedly, I think you’ll enjoy.

  56. Great post, Neil. This is the biggest tool box I’ve ever seen. I use several of these tools, but I just discovered new ones.
    It becomes overwhelming for marketers when they want to select THE right tool.

  57. So comprehensive & powerful list. Thanks Neil.

    Just a question regarding the list of email softwares, why the Sendgrid is not on the list?


    • I haven’t had much experience using it for content marketing, but I know it’s great for transactional emails.

  58. A technology that wasn’t on this list was Marketo’s RTP tool, formerly Insightera. I think it deserves a place on it’s own even though the Marketo platform was mentioned. Marketers are getting more savvy with their aim and with much discussion around Account Based Marketing, tools like RTP allow you to shape your website content based on a visitor’s profile.

  59. Kaloyan Dimitrov :

    Great effort to summarize all the tools in one post. I have been in digital marketing for a long time but never even thought that there is such a great tool such as Zapier and ITFFF.

    One more tool that I am currently using and find very useful is ReNotifier – application that enables you to trigger Facebook notifications based on preset conditions. Highly recommend it.

  60. Abrar Shahriar Alam :

    It’ s a pretty awesome list for Content marketers and SEO geeks. The list is so comprehensive and takes time to read. If you share any infographics than it would saves times( although know it’s not an easy task for 75 tools!).

    Highly appreciate your effort @Neil


  61. It took me 1 hour to read this post carefully. Best spending hour lately. Realy enjoyed. Also, I’ve made some list of tools which I have to try. Yes, you can find all of his on internet, but this one really inspired me. Thank Neil

    • Awesome Martina, I hope you learned a lot. Knowing which tools to use and when will help you become much more effective with your day to day decision making.

  62. That was amazing to know something about pure content marketing tools.

  63. Anil Agarwal :

    Amazing compilation Neil.

    I personally use Buffer, Quora, Buzzsumo, SEMrush, Long Tail Pro, Google Docs, Image optimizer etc.

    All of them are great tools for all kinds of marketers and bloggers.

    If you are aiming to build a better blog, you need to have access to the right tools.

    Make sure to spend some money on getting access to the premium tools such as SEMrush to get more advantage over your competition.

    • It’s the cost of doing business frankly. While some can/are free, if you want to make it big time, you need to play with some of the big tools.

  64. Linda Williams :

    Great list, Neil. I can only imagine how much work you had to put into this article!
    I like to use video apps as a marketing tool, they seem quite fresh to me and optimal to explore.
    I use Magisto, which you already listed, and VideoSound for creating slideshows.
    It’s lesser known, but worth checking out: http://www.bitscoffee.com/videosound/

    And once again, congrats on this article!

    • Thanks for sharing the tool you use Linda, I’ll have to check it out.

      It definitely wasn’t easy, but I enjoy putting posts like these together

  65. Hi Neil,
    Great post. Thanks for sharing many helpful tools…

    from: http://iplt20liveonline.com

    • You’re welcome Jit, glad you found them helpful. Let me know if you need clarification on any of them

  66. Sue J. Maselli :

    Nice post

  67. gautam chakma :

    Thanks for providing such great list and i came to know about some great sites which are really helpful. i have already bookmark your great post .

  68. Leonardo LaVito @ LargerList.com :

    Amazing post! :O

    One of the biggest Marketing Toolbox lists I’ve seen online. 🙂

    Thanks for putting this together. It must have taken a super-ton of time and effort.

  69. Tally erp 9 :

    Great article, always good to find a few more useful tools to help in the marketing efforts. Thanks! 🙂

  70. Adriana Alonso :

    I’m writing from Brazil and just posted this content in my LinkedIN profile. You rock!! Great, great, great.

  71. Thanks for sharing this great list of useful too. Some of them are very new tool for me.

  72. Content Marketing Is one of the Great Work in Marketing With The Help of this We Earn Money.

  73. Om Jai Jagadish Hare :

    Great article, always good to find a few more useful tools to help in the marketing efforts. Thanks! 🙂

  74. Amazing Tips Regarding Content Marketing Tools And also You are Saying Very Truly that We Can’t live Without This.

  75. hi: Thanks for sharing this amazing information about the content marketing tool theses toll will hep us all a lot here we run a small website please if you can visit than please. Thank you.

  76. Thanks for telling the uses of each tool. Nice resources for content marketing

  77. Thanx for the article..Was really informative and helpfull in marketing efforts..:-)

  78. kotak credit card status :

    Nice articles are placed in this website………!

  79. sbi credit card status :

    Thanks for sharing…….!

  80. recently i add Quora, Yahoo Answer, Wiki How to find relative keywords in my content marketing strategies and find a great improvement. you are suggesting greatest content marketing tools thank’s a lot…

  81. thanks nice information…

  82. apbie.cgg.gov.in :

    Nice information available in this blog!!

  83. Sowndarya Baskar :

    Hello Neil! Amazing post! Took me an hour to read and I kept thinking about all the time and effort that you would’ve put to compile such an extensive list.

    We at Socialanimal.io would be so glad if you could check our tool out and add us to this list.

    You might wonder what the tool is all about. Well, Social Animal is a content research tool that lets content marketers deeply research top performing content for any given keyword. It helps you track the exact kind of content you want to see.

    When you type in a keyword, you get results that have had the maximum shares, thus enabling you to discover useful, shareable and trending content.
    After you’ve discovered content, you’ll need insights on how and where to promote your content. You’ll have an easy way out from researching hard with Social Animal as its deep insights show you how a keyword/topic has performed over time and also gives information like when might be a good time to publish, which title and article lengths have maximum impact, among other things.

    Thanks again for the article.

  84. great post

  85. Flight Simulator :

    You have a very nice site, and compelling content

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