How to Improve Your Revenue Using Video Ads

As a marketer, you always want to be ahead of the curve.

The most effective tactics are always the ones that the majority of marketers either haven’t adopted yet or haven’t been successful with yet.

One of the current tactics that fall into that category is the use of video in advertising.

Very few marketers have tried to create video ads, but that will change in the coming years.

The consumption of video in general is growing at a rapid pace. Over half (55 percent) of people watch at least one video a day. Some watch several dozen.

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In order to make revenue from the videos they host, video sites (e.g., YouTube, Dailymotion, etc.) have a few options.

They can overlay some text ads. It doesn’t generate much revenue for them, so they don’t do this if they have a better option.

That better option is to play a paid video advertisement before playing the video a user clicked to watch.

Guess how much better these are.

One analysis found that users are 27 times more likely to click on a video ad than a regular ad.

Do I need to say more?

Although video sites are starting to get a wider inventory of video ads to play, they’re not even close to being saturated.

There are still plenty of text ads being shown because the sites have no other option.

On top of that, the video ads that they do have are often shown for unrelated videos (a bad thing) because they’re the best they have right now.

This is your opportunity to learn how to create effective video ads and reap the rewards while you still can.

I’ve created a full guide to creating YouTube video ads in the past.

But today, I want to take it further. If you understand the basics of video ads, it’s time to create video ads that perform even better than you thought they could.

We’re going to look at 6 different ways that you can make video ads that convert better than you ever thought possible. 

A quick look at where video ads are most effective: Before we dive in, you need to understand where video ads are used best.

The biggest key component of an effective video ad network is the size of its audience. Some of the tips in this post require a large potential audience so that you can narrow your targeting down and still have an audience left.

There are two main video advertising networks that fulfill this condition: YouTube and Facebook.

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I’ll be writing the rest of this post mostly with Facebook and YouTube video advertising in mind although most of the information will apply to other networks as well.

Don’t be afraid to try out video advertising on other networks, but I recommend starting on one of these two.

Want to improve your revenue using video ads? Then download this how to guide.

They are big enough to have just about every audience you can imagine, including yours.

Let’s look at the 6 tips now.

1. Take full advantage of custom audience options

Like I mentioned before, many video ads are being shown to users who are not actively interested in the advertised product.

While some of those advertisements are purely for brand recognition, the mismatch between the ad and the viewer interest highlights a bigger issue.

Say you were running an advertisement for a new car. In which situation do you think the ad would perform better?

Shown before a video about home decorating.

OR

Shown before a video clip from Top Gear (a show about cars).

It’s pretty clear that the second option is better.

You’ll have a targeted audience of car buyers, who are expecting to watch a video about cars. That’s doubly good!

When someone is planning to watch a video about home decorating and on comes a video about a new car, they’re not happy—understandably—and skip it as soon as possible.

The first major thing that you can do to lower your ad prices and improve your click-through rate is to improve your targeting.

Not only should you use targeting to make sure your ads are being shown to your actual target audience, but you should segment your audience further so that different parts of your audience see different ads.

Let’s look at some common effective examples of segmenting audiences.

Possible group #1 – Potential customers who are aware of brand or product: Your highest conversion rates when selling a product will always be from people who have heard of your brand or product.

Many in this audience just need a little nudge to get them to make a purchase.

You can target these people if you’re active on the platforms you’re advertising on.

For example, you can target people who have already “liked” your Facebook page:

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If someone’s done that, they probably have a good idea of what your products are and why someone might want them.

To advertise effectively to this segment, you need to create video ads that show your product doing something great for them.

If you were selling a personal finance tool, you would show in your ad how someone saved hundreds of dollars using the tool.

That will give your viewers the nudge they need to make a purchase.

Possible group #2 – No brand recognition, but interest in your type of product: This group refers to people who don’t know you, your brand, or your products.

However, they have an interest in your industry.

If I was selling a link building tool, I could target people with an interest in SEO.

Facebook and YouTube both have this type of targeting, and most other video advertising platforms do as well.

But remember that targeting is just one part of the equation. You also have to choose what to show your audience.

Since they don’t know you or your products, your first goal with these types of ads shouldn’t be to get the viewers to buy your products right away.

Instead, create a short, interesting video that teaches them something about your niche.

Going back to my SEO example…I wouldn’t even mention a link building tool, but I could create a video that showed that someone was able to rank #1 using a technique I created in the past.

Then, I would link to a detailed case study from the video.

Guess what would be in that case study?

That’s right, a mention of my productthe link building tool. The case study would also give the readers an opportunity to sign up for an email list.

Alternatively, you could link to a landing page from the video, asking viewers to opt in to an email list to receive the full report. Either option could work well.

The point is to establish contact, expose your potential customers to your product and brand, and get them on an email list. Then, you would continue sending them free content, and eventually you can target them like I showed you above in group #1.

Possible group #3 – Target by location: You should only target your video ad to countries and locations that you actually sell to. It sounds like common sense, but many businesses neglect to do it.

On top of that, you can also improve your results by creating videos for specific audiences.

For example, let’s say you sell a lawn care tool.

You wouldn’t want to show the same video ad to Australians, who have warm weather year round, and to Canadians, who have drastically different seasons.

To the Australians, you’d want to emphasize such features as durability and year-round suitability.

To the Canadians, you’d want to emphasize such features as easy storage during the colder months.

Take a second to think about your product and the different locations of your customers (cities, states, provinces, countries, etc.).

Do people in those different locations vary in how much they care about the features you offer?

If so, create specific video ads for each location. You might be able to reuse ads for different locations with a bit of clever editing.

Possible group #4 – Sell to multiple countries? Cover your languages: This type of grouping relates to the last point.

Did you know that you can target users based on language?

If you sell to people in countries that use two or more languages, you should be creating video ads in multiple languages and targeting by language.

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If you’re only targeting the main language, you might be missing out on a solid chunk of your potential market.

Recognize the unique properties of your products: The last two groups I showed you won’t apply to every product out there.

But they illustrate an important concept.

Targeting depends on analyzing your potential audience and determining how different parts of that audience think.

Then, you’ll need to find a way to target specific portions of your target audience and create ads specifically for them.

I’ve shown you four possible groups, but there are dozens for all major ad networks. Don’t be afraid to go beyond these four.

2. All good video ads take on an interesting angle: Start with the concept

Some businesses are finally starting to “get it.”

For video ads to be successful, they need to be interesting.

When they’re done right, video ads can actually be shared and go viral. There are many cases that prove this.

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While you may not have the budget of any of those companies, that doesn’t mean you can’t reach a large audience with an interesting advertisement.

How do you make an interesting video ad? The first thing you need to do is forget the word “advertisement.”

Yes, you’re paying to display it, but beyond that, your advertisement is just a video.

For some reason, many marketers think an ad needs to shove a product in someone’s face, which just isn’t true.

The vast majority of people on YouTube and Facebook are watching videos for entertainment, so if your video isn’t entertaining, they are going to ignore it or skip it as soon as possible.

And getting pitched a product is not entertaining, so don’t do it.

Instead, create or find an interesting story to tell.

Let me walk you through an example.

Fanpage.it is an Italian news site of sorts, so they focus mainly on current issues.

They were able to create a video, advertise it, and then have it go viral with over 2.3 million views:

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They started with a concept. In this case, they thought about a way to make a video about attitudes towards violence against women interesting.

It might seem a little sad that it’s not enough for the subject matter to be important, that it has to be interesting, but the reason I’ve repeated it a few times is because it’s crucial to your success.

There are many ways to make something interesting:

  • tell a story
  • make it funny
  • make it surprising
  • make it unusual

In this case, they combined most of these elements.

They introduced a girl to several boys and asked them about her. At the end, they asked them to slap the girl. The boys, of course, innocently said that they would never do that.

I was glued to my screen for the entire 3 minutes, and it took me from smiling to thinking about the issue at hand.

The biggest concern marketers have is whether this approach is effective or not. How does an engaging story translate into page views and revenue?

If you’re able to tell a story, with your product being at the center of it, people will want it and seek it out.

Although Fanpage.it wasn’t constantly saying, “We have the best content on social issues out there; visit us now!”—viewers still made that connection.

They understand that if they want clever, entertaining, and thought-provoking content, they should click through to the site.

Telling an interesting story is not easy. That’s why the people who are great at it are paid well.

However, it’s a skill like any other that can be developed. I’ve written extensively about it in the past:

3. Know when you need professional help

The thing that scares most marketers away from video advertising is that they can’t do it themselves.

Although you could try to make one with your iPhone (or whatever you use), chances are the video would suck.

And that’s just a basic video. When you consider animation, editing, and voiceovers, it’s just too much for a marketer to learn how to do.

That’s what scares marketers.

We love to do everything, including marketing, sales, product development, and just about anything else that needs to be done.

But creating a high quality video isn’t something that you can learn in a few days or even months.

And if you want to be successful with video advertising, quality has to come first.

People expect almost television-like quality for any video they watch:

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This means that your video must have:

  • no blurriness
  • good lighting
  • no background noises or echoes
  • no stuttering or unclear speech

You need to recognize when you are out of your depth and bring in professionals to supplement your marketing expertise.

Putting together a high quality video: A video ad might only be 15 seconds long, but it can often take hours to make.

It will depend on the kind of video you are creating, of course, but a ton of work goes into creating even short videos.

The first step is to decide what type of video you’d like to create.

There are two main types of video ads.

The most common is a standard video with actors in it.

However, animated videos are really popular, particularly if you’re creating a tutorial or an educational video:

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Your next step is to hire a professional to help you. This will include:

  • freelance animators
  • video creators (videographers)
  • video editors

As a marketer, you can probably handle the script writing yourself, but that’s another area you could potentially get some help with.

Video editors and animators are very easy to find online. Just browse for them (or post a job ad) on any of the following freelance job boards:

However, if you’re looking to include actors in the video, you’ll have to find local videographers.

Unfortunately, you can’t effectively narrow down the location of videographers on those freelance sites.

Instead, I recommend going to LinkedIn.

Search for “videographer” or “freelance videographer” in the search bar, and narrow down the results using the “people” filter in the sidebar.

Finally, choose “Add” under the location filter, and type in your city:

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Not only will you find local professionals, but you will also find people who have worked with some of your existing connections. That’ll allow you to ask your connections about their experiences with the professionals you are considering to hire.

After you’ve found someone to work with, you need to develop a video outline and script. Again, you can probably handle this if you have some experience with storytelling.

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Once you’ve gone over these details with your freelancer(s), they will create the video for you. Make it clear that you’re happy to get involved when necessary and answer any questions.

The last thing you want is to be unhappy with the final video because it’s a pain (and expensive) to reshoot.

For the most part, trust your freelancers. If you’ve hired experienced professionals, they will know how to bring your vision to life.

Ideally, you want to establish a relationship with freelancers so that they can continue to create videos for you in the future. It will save you the time of having to find someone new every time you need a video created.

4. Shorter is usually better

You need to be careful, especially if you embrace the tips I’ve shown you so far.

It’s common to get excited about producing a video, aiming for the best, and end up with a video that’s 3, 5, or even 10 minutes long.

Keep in mind that when users see your ads, they see them before the content they actually want to see.

Even if your video is fairly entertaining, most will pick the “skip” option that comes up shortly after your video starts—especially if they see that there’s another 3 minutes to go.

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As a general rule, keep your video ads under 1 minute long. Under 30 seconds is better.

This forces you to focus on the most important parts of your message.

According to one analysis, only 36 percent of video ads are longer than 30 seconds.

Further, 13 percent are shorter than 15 seconds, which means that 51 percent of ads are between 15 and 30 seconds long. Aim for that range whenever possible.

The good news is that if you are able to keep your ad within that range, people will usually watch your full video.

The same research found that 79 percent of video ads are watched to their middle points, and 72 percent are watched to the very end. This means that if you can intrigue your viewers in the first half of your ad, almost all of them will stick with you to the end.

5. Videos may be different, but you can (and should) split test them

To edit a landing page, you need to click only a few buttons.

To edit an image, you need to do a bit more.

Video is far more complicated to edit than images or landing pages.

That’s why most marketers produce a video ad, put it out there, and hope for the best.

But you know me—I like to measure and improve everything. And I hope that you have a similar attitude.

When it comes to ads of any kind, including video ads, you must split test.

What’s split testing? A quick answer: If you’ve never done split testing, it’s a simple but powerful concept.

Most things are not optimized when you first create them.

What you can do is create two versions of something and then send visitors to both versions.

By measuring the results, you can see which version performs better.

Typically, you’ll use A/B split testing, which helps you learn about which elements work and don’t work.

With A/B testing, both versions are exactly the same, except for one change.

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That way, you know that any difference in the results is caused by that one change. Then, you keep the better performing version and do a new test with a different element.

I’ve written a complete guide to split testing if you’d like a detailed guide; otherwise, let’s move on to how you would do split testing for your video ads.

Step #1 – Identify major elements: The reason why most marketers don’t split test video ads is because they know that editing a video is a pain.

But most split testing doesn’t even need to involve editing the video.

Start by looking at how your video ad will show up:

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Then, make a list of the most important elements.

From the above, the most visible elements are:

  • the description
  • the video
  • the brand name

You can’t change the brand name, and you probably don’t want to edit the video (although that’s an option), but you can change the description.

Let half of the audience view one version of the description, and let the other half view the other version.

Alternatively, you can also split test different targeting options.

For example, you could show the exact same ad to two different groups of people. You could divide them based on interests, behaviors, or demographic options.

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This will tell you which audiences are best to target, and that information will help you create more effective video ads in the future.

Step #2 – Create different versions of the ad based on those elements:  Once you know which element you will be changing (e.g., description or targeting options), all you need to do is create the two different ads and buy a similar number of views for each.

Here’s a guide to split testing on Facebook, and another for split testing in Google Adwords (for YouTube).

Step #3 – Decide which metrics are most important, and compare: Finally, the most important thing you need to do is decide what your goals for the video ad are.

Usually, it’s going to be cost per click-through. Sometimes, you’ll have to use your click-through rate percentage instead.

Once you have a valid sample size, you can compare the results and determine the winner.

A neat little tool to help you figure out the significance of your test is Isvalid.org.

Enter the number of samples for both the original and experiment videos as well as the conversions (clicks or whatever metric you’re using):

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The tool will calculate the conversion rate of each test. More importantly, it will give you a significance rate (how often your conclusion will be correct) and a measure of how much better the winning test is:

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Aim for a significance of at least 95%.

Remember that split testing typically gives you small improvements. However, those small improvements add up over time, so keep iterating and making changes until you’ve optimized your video ad.

6. Studies have shown that music impacts emotion—use it wisely

The final tip I have for you is to use music in your videos, but use it intelligently.

To begin with, always remember that videos are mainly focused on visual content. That should remain the main focus of your video ads.

However, music in the background can make your message more powerful.

The effect of music on mood: One study recruited subjects to determine what effect music has on our moods.

They found that both happy and sad music affects our perception. When subjects heard the happy music and then were shown a person with a neutral expression, they were more likely to say that the person was happy.

Conversely, the other subjects who heard sad music thought that the exact same person was sad.

Basically, we match our perception with the tone of music we hear.

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The takeaway is simple:

If you want your viewers to feel a certain way during parts of your video, use music that corresponds to that feeling (e.g., sad music for a sad feeling).

You can use this to nudge viewers to feel happy, then sad, to make your video more impactful.

Music improves focus: You want your viewers to be glued to the screen while your ad is playing.

But if the ad has no sound, no matter how good your video is, most viewers will get bored and zone out.

A study looked at how listening to different sounds affects focus.

The researchers found that listening to either classical music, white noise, or silence improved visual attention. The greatest effect, however, was produced by classical music, followed by white noise. Silence produced the least effect.

The takeaway:

Play some sort of music in the background throughout most of your ads to help your viewers pay attention to your video. If classical music suits the tone of your video, it’s probably the optimal choice.

Music should accent, not distract: Finally, there’s one more study about music and focus that you need to know about.

The researchers tested how music affected the rate of driving mistakes in teenagers.

The bottom line was that when the drivers got to pick their own music, they drove more aggressively and made more mistakes. It makes sense as they were more focused on the music than their environment.

On the other hand, when they listened to “safe” music that was picked by the researchers, they drove better.

The takeaway:

Use music in your ads, but make sure it’s not so loud or catchy that your viewers focus more on the music than your video’s images.

Conclusion

Video advertising is one of the most exciting advertising opportunities that is still maturing.

If you take action right now, you will learn how to profit from video ads before the rest of marketers catch on.

I’ve shown you 6 key principles and tips of effective video ads that you can use to reach profitability quickly.

Once you have a profitable campaign, scale it up and enjoy the results.

I understand that creating video ads isn’t easy. So, if you have any questions, leave me a comment below, and I’ll try to clear things up.

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Comments

  1. interesting data Neil. Will take it on board!

    • Great! Keep me posted on how things work out or if there’s anything specific I can help you with.

      • Great article, I couldn’t find (maybe missed) 2 awesome things – 1. being able to target audiences by people who watched our videos (search FB for New-Ways-for-Marketers-to-Build-Their-Brands-on-Facebook) and 2. easy tools to quickly create engaging video ads without the hassle of content, storyboarding, etc… we got 300% increase by using 1 + 2 (using Promo from Slide.ly – amazing prices and worked super for us!) keep it up and thanks for sharing!

        • That’s awesome Patrick! Glad to see those strategies are working and in full effect. Storyboarding your content makes it easier for you to tell that singular story across all your channels

  2. Alex Whitfield :

    Some excellent points in here. MMAGlobal highlighted some points (Facebook Speaker) last year in London.

    Have you ever tried targeting by competitors? It’s something that seems to work very well, may seem unethical, but there’s no official rules / laws against it yet.

  3. Chidubem Ezinne :

    The Data is great and I do plan on getting started on video ads. But I need to come up with the video’s story.

    Does anybody have any ideas? My business Improself.com, sells health, fitness, and Self-help digital products.

    Thanks for your help.

  4. Hi, how come am I receiving new post notifications on my desktop when I don’t have anything from QuickSprout open??? There was a little popup that contained a link to this post. There was this in the end of the URL
    ?utm_source=web+push&utm_medium=notification&utm_campaign=quick+sprout

    Did I install something from Quicksprout? If it wasn’t Neil, I would be freaking out and formatting my computer. Still annoying though as I don’t know how this happened. Please tell me how to switch that off and what I did to get these notifications because I have no clue. Thanks

  5. Thanks for sharing this post.
    This tips going to be very helpful for me to increase my revenue by doing minimal effort.

  6. Dude, your post rocks!! I’m an animator for 6 years & recently started to pay attention to do marketing research & studying the buyer persona for my clients before producing the video & since then I have seen my videos skyrocketing over social media & had a couple videos goes viral & reaching more than 20 million views!!
    I wish more clients pay more attention to the message & entertaining the right audience instead of shoving the product or the service all along the video. Also regarding the duration, if your video is going to be more into problem solving than entertaining then the right duration from my experience is less than 30 sec.

    • Nice that’s awesome! What video received those most views? I think if you can combine both entertainment and education, you can even begin to create mini episodes.

  7. Angela Johnson :

    I ALWAYS “skip” ads at the beginning of a video, but not everyone does.

  8. Hi Neil,

    What is the best video editing software? can you suggest one or two.

    TIA

  9. Very informative post Neil. Thanks for sharing.

    I never thought that video ads are really effective like this.

  10. Stay away from Facebook! First, the vast majority of ‘clicks’ on FB are fake. We use HotJar to record our site visitors and visits from FB ads are by far the worst. 95% of ‘visitors’ from FB ads take absolutely no action. They just wait 30 sec to a 1 min. Our other ads (Pinterest, AdWords) at a minimum scroll on the page.

    Secondly, FB autoplays videos anytime you scroll past a video in the timeline, thus cost you money when the viewer had no intention of viewing your video.

    Finally, you can create video ads yourself pretty easily and cheaply. Research shows that viewers trust authentic and genuine videos more than professionally produced video (since they are obviously marketing). You may not get as many views or have it go viral, but your audience will be more likely to buy. Of course each situation is different.

    • I don’t think that would apply accross the board as many marketers are getting very positive results. However, I like what you’re saying about professional videos vs self made, it’s interesting.

  11. I found your post very interesting . Video Ads have become very important tool top market a brand. It keeps visitors engaged . I own a start up firm Webricots Coproration (www.webricots.com) and will try to incorporate the above methods you have explained by you . I am sure this will help me get more business. Thanks for sharing such an informative blog

    • Yes it definitely can and you’ll have fun doing it. Let me know how it works out for you or if there’s anything else I can help you with.

  12. Neil, some great tips in this piece. After targeting I find people struggle most with getting that compelling message and clear call to action condensed into a 30-60 sec spot. They approach it like a 5 minute explainer video which really doesn’t fit the “video ad” mold.

    • I agree, you need to create something concise and to the point or you’ll lose interest. If you want to keep it longer, add a form of entertainment.

  13. KNOW WHEN YOU NEED PROFESSIONAL HELP… Great advice Neil. Having a camera and a place to shoot doesn’t really qualify for all the tools needed for a quality video.

    Do some research and watch a lot of videos and tutorials… And have fun!

    Thanks Neil for the great article.

  14. Video is the future. After text, contextual content came up photographs sharing and now videos are dominating the internet and being in trend and fashion is very important. Since videos are emerging next thing, this is the time to monetize.

    • We’re going transitioning into a whole new world, right before our noses. Now the the time to jump on and take advantage of this opportunity.

  15. Hello Neil, how’s it going?

    There is a lot of great information in here, thank you for this; certainly the Facebook ads section is very timely, seeing as I will be doing some ads on there in the near future for a client.

    If I may comment in regards to:

    3. Know when you need professional help. At the most I would say a marketer provide a draft script, but that it be left open for refining, modification and optimising for visualisation for the following reasons:

    i) What may well flow great in text, may not be the optimum flow for we have to take into account visual flow, and if the text needs to be reordered without it affecting a modular macro-micro presentation of information, then it should be re-ordered.

    What I mean by modular: information is presented in bite-size blocks, and subsequent information is latched onto what has come before, this is the optimum way that humans learn, understand and retain. Latch what you don’t know onto what you do know, something that leads to how memories are formed, neural connections and all that.

    What I mean by macro-micro: if the information is presented, not only do we present it in a modular way, we should also present it in macro-micro fashion, which basically means show the overall thing, focus on details at a specific point, show how that fits overall, then move onto focusing on some more details; doesn’t have to be so formulaic as in one then the other, can do a few details then overall, etc.

    Like looking at a painting, one looks at the overall picture, zooms into focus on a specific part, then zooms out again to see how the detail fits into the bigger picture. This allows the viewer to have their bearings so to speak, so they are not lost as they take the detail in, and see how things fit into the scheme of things.

    ii) One needs to analyse the sentence structure as well as the overall structure, so, one looks at what point in the sentence are the core words, and thus are those words in the optimum place for the visuals. How many core words are there, and where in the sentence are they, so basically I am talking about timing.

    Considerations here are:

    i) If visuals are to be synced to the words (voice over), have we left enough time for the visuals to sink in, in that sentence?

    ii) If visuals are to be synced, have we got any time left to animate the visual in an appropriate intrinsic manner?

    iii) If visuals are not to be synced so we are using the whole sentence due to where the core words are, is the animation going to be at a consistent pace, or does it break the speed, so some elements come in at a speed that is outside of what we consider appropriate, taking into account contrast of visual speed can only be done when there is a difference to note, and that difference is what partly contributes to an organic animation.

    iv) What has happened before, and if that visual is to be in the next sentence, are the core words so far into the sentence that we have to have some visual fluff? I am not against visual fluff, but don’t like it going overboard.

    There are other points, which I shall skip, as I am responding on the basis that a marketer will be able to write decent copy; one that just does not take into account an area they would not know of that well. Besides, I don’t want to end up writing a manifesto, hahaha.

    As well as optimisation for visualisation, there are some marketers who are so obsessed with mentioning every single nook and cranny, that the video loses its humanity, it has no soul, cos it ends up like a list of bullet points.

    The video, just like the script, has to tell a story, so there needs to be a beginning, end, and in between there is the voyage, which is what will make or break the videos effectiveness, its ability to resonate, to provoke, entice, and ultimately meet its objective, so that voyage needs to be like all good stories.

    There is a sense of evolution, time is the variable that permits video to be more than a still image, so use it properly. Get some arcs in there, some peaks and troughs, for without the trough, how can we appreciate the peak? I won’t say more on this, you have provided ample information down the years for people to check out.

    In regards to video ads, although there are the same considerations, one also needs to take into account, as you rightly said, we are in between the viewer, and what they really want, so we need to be mindful and respectful of that, so where possible stay off the beaten track, or at least stray off it. Again, I am going to cut myself short, you know I keep saying this, and just carry on as if I never said it; bad bad memory, hahaha.

    Mate, as usual though, great post, I read all your posts, but don’t comment on all of them.

    Oh, and Gravatar, will sort that out, once I figure where my good side is, hahha.

    Cheers, Ace.

    • Thanks for sharing all that insightful information Ace, very much appreciated 🙂

      What you’re saying proves my point exactly, KNOW WHEN YOU NEED A PROFESSIONAL. The playing field is leveled, so virtually anyone can has a shot at creating and producing videos that can provide huge returns. It’s worth investing in people who can accelerate the process for you.

  16. Perfect timing on this post, thank you!

    I actually had a sticky note on my desk saying “try out Youtube ads” and with this post I think it’s meant to be!

    Neil, have you experimented with advertising quick sprout or your other websites on YouTube?

    P. S.- Like all Google ads, you can 100 dollars extra worth of ads if you spend 25 and have a coupon. Check the YouTube ad page for the coupon!

  17. Great post Neil. I particularly liked the section about split testing as I often see this as the most important part of the whole process. Thanks

  18. Johnson Emmanuel :

    Neil, Videos are very POWERFUL. This post proves it again but i really get stuck with the technical side of things.

    However, I will do every single thing you on this post and revert with my result (I hope it’ll be pleasant). I’ve been very afraid of trying Video.

    Thanks for this great job.

    • I hear you, it can be intimidating. Think of it as a way of tapping into your creative side and just have fun with it. Looking forward to seeing your results.

  19. Hi Neil, some interesting points and as ever, some food for thought.

    Just a quick question you create long and informative posts. This is in no way a critisicm, but i notice you dont have menus at the begining of posts so readers can click towards sections.

    For SEO purposes wouldnt this improve the user experience and hence ranking, unless of course thats not something you are particularly aiming for with the quicksprout articles.

    Just interested in your thoughts on this, for someone looking to improve SEO presence, would you normally have a menu for a long page?

    • It could, assuming that the post was written in a way where you can skip parts. I have to try it out and maybe make the posts more flexible, but what you are saying is a good idea.

  20. very nice post regarding video ads.In the every field ads are very important to increase the revenue.video is most popular now a days because people like to see video with more interesting . thanks for the this article.

    • People are hooked to videos and that number seems to be growing rapidly every day. You’re welcome, let me know if there’s anything else I can help with.

  21. Cush a Great Post on Video Marketing. I enjoyed every bit of it. Thanks Neil

  22. Video ads can get a bit disturbing

  23. Neil bro, I’ve heard that your content is written by Kristi Hines and not by you! is that true ?

  24. Hey,

    Thanks so much for this post and good timing too, I have just started incorporating video into my business and was actually blown away with Facebook ads results for video. It has perked me up will give “YouTube Promote” a try soon.

    Thanks

    • There is huge opportunity with video ads right now and anything is possible. Keep me posted on how things work out or if there’s anything else I can help you with.

  25. Stephen Esketzis :

    Video ads are awesome, especially using re-targeting from your website paired with testimonials. It still surprises me how many businesses don’t spend just $10/day and see the ROI

  26. Just started testing out Youtube Ads but since facebook ads are more targeted I am planning to switch to facebook video ads. Thanks, this post was helpful especially with the various targeting options.

    • Keep me posted on your progress, I’m curious to know the difference you see from switching between those two platforms.

  27. Thank you Neil for the great tips. Location targeting is something that we neglect and forget about. I’m fairly new to it, but let’s see how it goes. Once again thanks for the heads up.

    • I think it’ll become more and more popular as small business owners discover how easy it is to play with. Let me know how things work out for you.

  28. Neil this is an awesome article. Gives me something completely different to think about!

    • You have some great stuff to ponder about! If there’s anything you don’t understand, please don’t hesitate to ask me for help.

  29. Great post once again. Major problem with video ads is definitely the budget… Anyone can write a good text ad, but a video ad is not easy.

    • Yah I understand that making videos can be a bit more expensive, but even using your iPhone can essentially give you what you need to get a video ad campaign started.

  30. Video ads are the best as compare to text ads. Now days people wants to watch not to read.

    • For many people, reading feels like work, whereas watching doesn’t. Create videos and think about all the subconscious messages you can incorporate.

  31. Hello Neil, your idea is much better than running a ad on any website. I mean any bookmarking or any blog website. But i am sure you are a very experience person than me so, please can you tell me, what would be the best idea to improve revanue? website or video
    ? which is best?

  32. Rakesh kumar batu :

    how much profitable video ads ? you are clear my all doubts …
    thanks for sharing your great ideas with us ..

  33. It’s incredible how the consumption of everything video is growing. Time to boost my YouTube channel. 🙂

    • With so many people watching videos, everyone has a shot at achieving success with video ads. It’s affordable and fun to put together.

  34. Ashley Jessen :

    Love every bit of the post and in particular I find it interesting that on or around 30 seconds is the sweet spot. Just enough time for a pattern interrupt, bring up the problem and discuss a solution. Or as you say, think about being entertaining. Nice post.

    • It’s enough time to get them engaged and then smoothly transition them through. Making it entertaining will keep them engaged.

  35. i am trying to improve my viewers but it is very hard to improve. if their any other method is there to increase visiters

  36. Sue J. Maselli :

    Nice post

  37. Iam new to blogger i will watch ur videos and post’s regularly. this post was very suprb it may increase my revenue into 2X. Thank u so much Sir 🙂

  38. Thanks for sharing this.
    The tips are very helpful and I plan on implementing them as soon as possible

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