7 Ways to Make Your Brand and Content More Likable

like me

Do your readers love you? Do they at least like you?

These are serious questions even if they sound like questions you’d ask about your friends in grade school.

People have more choice than ever before.

Within 22 seconds, they can find 2-3 other blogs in your niche to read.

Within just a few searches, they can find a business that sells a similar product to yours.

It puts the reader and the customer in control.

If they fundamentally do not like you, your business, or your writing, they’re not going to stick with you.

Why would they?

And if they’re indifferent to you, that’s just as bad because it means they don’t really think much about you either way.

But even if your customers and readers do like you and your brand, wouldn’t you prefer them to like you and your brand even more?

Of course you would, it’d be silly not to.

The better you look in a visitor’s eyes, the more content they will read, the more action they will take, and the more likely they are to become a customer.

There are many factors that influence whether or not a visitor likes you and your brand.

What I’m going to show you in this post are 7 tactics that you can implement to make either your brand or your content more likable.

If you do use them, expect more traffic and subscribers, a higher email open rate, and more sales. 

1. Share your opinions and be firm

When your goal is to be liked, you should never say anything controversial, right?

At first thought, it might make sense, but it’s dead wrong.

Think about people you like the most (that aren’t in your family).

They are the people who share their opinions with you and with whom you happen to agree (for the most part).

Then, think about the people you don’t like.

They also likely share their opinions with you, but you probably don’t agree with them on important issues.

Opinions and thoughts are some of the biggest factors in deciding whether you like or don’t like someone.

If you never share your opinions, no one will likely hate you, but they probably won’t like you either.

If you want to create likable content, you need to share your opinions: Blogging is not journalism. If you want to write unbiased content, head to Wikipedia.

So, what happens when you do share your opinions?

Usually, one of two things:

  • they like you a little more if they agree (or like the way you presented it)
  • they like you a little less if they disagree

The more important the topic is to them, the bigger the reaction.

If you tell someone who is really into politics in the US that you support the Democrats, most will either hate you or love you, depending on which main party they support.

Here’s an example of Jon Morrow calling his readers dumb:


Okay, he didn’t call them all dumb, but he shared a real opinion he had.

He said that if you’ve been spending years trying to get traffic and you still haven’t, “it’s because you’re dumb.”

The people who have actually been struggling for years are going to be pissed. They aren’t going to like Jon.

Honestly, his comment is a bit rude. But a lot of people are going to agree with him.

And those people will appreciate that he shared such a controversial opinion.

Won’t you eventually lose your entire audience? We all disagree on something.

So, if you share your own opinions in your content, doesn’t that mean that you will scare everyone off at one point or another?

It doesn’t.

For two reasons.

The first is that even if someone really disagrees with you on something, that alone won’t be enough to make them not like you (for most topics).

The second reason is that even if you don’t agree with an opinion, you can respect how it was presented and the thinking behind it.

For example, Ryan Deiss, a very successful marketer, wrote a post called “Why Blogging is Dumb”:


If you know me, you know that I don’t agree with that statement.

However, he does point out some valid drawbacks of blogging and presents a possible solution.

I don’t think he’s necessarily correct, but I know that his strategies have worked well for him. I’m not going to hate, or even dislike, him at all just because he has a few differing opinions.

In fact, I kind of like him for it because he presents different viewpoints that get me to reconsider my own.

The bottom line:

Don’t hold things back—share your opinions. You’ll scare off some readers and customers, but the ones that share your views will like you much more.

2. Focus on the value, not the conversion

The things that make your content and brand likable aren’t always to do with the content itself. Sometimes, it depends on your approach to marketing and sales.

It shows whether you care more about your audience or your sales.

I’m not saying you shouldn’t care about both, but most of your attention should be on adding value to your audience’s lives.

If you do that, your audience will like you more and be loyal, and your sales will be better in the long run.

There are a few specific ways in which you can show your audience members what you care about most.

Way #1 – What your emails say: It’s safe to say that your most important audience members are the ones subscribed to your email lists.

They typically have two logical reactions when they get an email from you:

  • if it’s a sales email (e.g., “buy my product”), they won’t be happy and will like you a bit less. If you continue with sales emails, they may eventually unsubscribe.
  • if it’s an interesting email that contains value, naturally they’ll like you a bit more.

Of course, this only matters if they initially like you enough to open the email.

One email alone rarely makes or breaks an opinion of you, which is a good thing. If you make a few mistakes, don’t worry. Just learn and move on.

If you’re on my email list, I encourage you to take 30 seconds and look at the last 30-50 emails I sent you.

It should look something like this:


None of these emails are in anyway connected to any of my products or services.

I get emails and comments all the time from readers who have been subscribed to my lists for over 6 months who can’t figure out what I’m selling.

They’re genuinely curious as to how I make money since they only get emails with new content that can help them.

And that’s the way I want to keep it.

I blog so much because I love it, and I love helping the type of people who read my posts.

I strongly encourage you to adopt a similar approach if you haven’t already.

It’s fine to send a few sales emails once in awhile, but those providing value should outweigh them at least 10:1.

If you stick to providing nothing but value for a while, readers won’t have any choice but to like you because all you’re trying to do is help them.

Build up that feeling and relationship first before you pitch anything to them.

Way #2 – Is content the focus? Opt-in boxes, and particularly pop-ups, could be called a necessary evil.

They’re the only reasonable way to build your email list.


Understandably, readers don’t like them, especially the hard to close pop-ups (particularly annoying on mobile).

Although I’m not saying you shouldn’t use them at all, you should limit the use as much as possible and try to make them as easy to get past as possible.

As a simple test, ask yourself this:

When someone loads your page, is the content that they came for clearly in front of them?

If there are too many distracting opt-ins, sidebar ads, and pop-ups, readers won’t be happy. Then, they will associate that feeling with you and your brand.

When you come to read a post on Quick Sprout, there are opt-in forms. However, the content is front and center. It’s the first thing you see:


There’s no scrolling needed, and there aren’t any overly distracting things in the sidebar.

A great reading experience is what readers will enjoy and remember you for. Make that your first focus before you worry about your email sign-up rate.

3. People like brands that engage

In the past, brands could hide behind their corporate perception.

But now, consumers want to know about the people they’re buying from and reading from.

It’s much easier for them to find out information about an author or marketer working for a brand.

And what they look for isn’t whether you’re an amazing person who does a lot of charity work; they look to see that you’re a real person.

The want to know that if you tell them something, you stand behind it.

More than anything, they want to connect with people, not companies.

So, how do you do this?

You need to take any opportunity you can to engage with your readers and customers.

One of the best spots is in the comment section of your posts. For example:


There are three aspects of my comments and replies that you should try to emulate on your own posts:

  1. They’re real comments – When I say real, I mean that there’s no corporate BS, just real words coming from me. It’s a real conversation, with words like “I” and “you”—and not “our brand appreciates your support” (ugh…).
  2. I post under my name – Wouldn’t it be ridiculous if I posted under “Quick Sprout”? And yet that’s what many bloggers do. No one wants to talk with your brand; they want to talk with you.
  3. They have detail – Even though I have hundreds of comments to reply to a day, I try to avoid one word responses like “thanks.” Instead, I’ll leave detailed responses like the above whenever possible.

Do not limit yourself to just the comments section of your posts.

That’s a great start, but as your brand grows, there are going to be conversations about your content and products everywhere across the Internet.

Those are opportunities to show that there’s a real person behind your brand who cares. It’s also where many people decide whether or not to give your content or product a shot.

If you show up and leave a great comment, it makes their decision easy.

Social media is a huge source of conversations.

To start with, you always want to respond to comments on your own page. It’s a simple thing to do, but so many businesses don’t:


In addition to engaging with your readers the way I just described, the next thing you should do is set up a Google Alert that lets you know when someone mentions your name or brand.


Click the “show options” link to set the parameters of the alert, e.g., how often you want to get the alerts.

Then, you’ll get emails to your Gmail account at whatever frequency you chose (“how often”) that look like this:


I’m mentioned in both of those links, and they are good places to leave a comment and respond to any other comments that mention my name.

In addition to monitoring my name, I monitor other keywords related to my brands. For example:

  • “Quick Sprout”
  • “Quicksprout”
  • NeilPatel.com

Always remember to include common misspellings.

4. Acknowledge the negative, but focus on the positive with your content

Everyone knows that one person.

No matter what happens, they always find a way to point out something negative.

Even if you like the person in general, it’s really hard to spend much time with a person like that.

Everyone understands that things aren’t perfect, but it’s most productive and enjoyable to try to focus on positive things while fixing negative things when possible.

But focusing on negative things just brings people down and doesn’t inspire action.

And this relates directly to content creation.

As the content creator, you control the narrative.

You get to choose whether you’re focusing on negative things or positive things.

Some bloggers choose to focus on nothing but negatives in their industry:

  • criticizing peers
  • criticizing consumers and brands
  • ranting about problems in the industry
  • focusing on scandals

Sometimes, a bit of that is a good thing. But if you find yourself writing “negative” posts week after week, your readers are going to associate you and your brand with negative feelings.

Why would they continue to come back to your site if all you do is make them feel sad and helpless?

They won’t.

Content marketing is supposed be about educating your readers and improving their lives.

Negative topics can bring certain things into perspective occasionally, but rarely they do much more than that.

Focus on the good: Think about the guy who likes just about everyone in his life. It’s hard not to like him because he always finds the good in people.

Then, think about the guy who criticizes others behind their backs. No one likes this guy for obvious reasons: they don’t want to be next.

Those are two extremes, but you want to be much closer to the first guy than the second.

Your content should be almost all focused on helping readers improve their skills or advancing your industry:


Most of my posts are written to educate my readers, to give them the power to improve their lives.

No, not everyone likes me and my brand, but a lot of people do.

It’s hard not to like someone who dedicates a lot of time and resources to helping you any way they can.

Be that person in your readers’ lives.

How to focus on the good and the bad: I mentioned that sometimes it’s okay to focus on negative things, and sometimes it’s even necessary.

The best example I can think of to illustrate this point are humane societies.

Few have more reason to focus on negative things than humane societies do. It truly is sad when they have a ton of animals just waiting for real homes or when they uncover stories of animal mistreatment.

But they recognize that their audience is already informed about these bad things. They know that these negative topics deeply sadden their audience.

So, while they bring up sad events occasionally, they don’t inundate their audience with them because most people in that audience couldn’t handle that.

For example, the Toronto Humane Society occasionally posts about animals they’ve taken care of for an extended period of time (pretty sad):


But 90% of the posts are happy stories about animals who have been adopted and found great homes:


If there are negative things in your industry, it doesn’t mean you shouldn’t make your audience aware of them—just don’t overdo it.

Instead, focus on positive things as much as possible and on contributing to your community.

5. Understand the changing landscape of media

To me, the perception of content is fascinating.

A post can be the most boring thing in the world that puts you to sleep, or it can be so gripping that you fly through it.

The second type is much more likable. If you enjoy something that someone gives you, you’re going to like them for it.

Of course, most posts fall in-between those two extremes.

There are obviously many factors that affect how entertaining your content is, but a lot of it is due to how well you adapt your content to the changing times.

Ten years ago, you could write about anything in any way, and it would still get read even if it was a giant wall of text with very little value.

Since then, content has come a long way.

People expect value, entertainment, and presentation all in one.

There are three components of modern content that I feel make the biggest difference in how engaging your content is.

Component #1 – Write conversationally: I have an honest question for you: do you feel like I am giving a lecture to you when you read a Quick Sprout post?

I’m going to assume (and hope) you answered “no” because I try really hard not to sound that way.

Your writing should sound similar to the way you would speak to someone in real life.

Even though content is typically a one-way medium, that doesn’t mean that you just have to drone on about whatever you’re writing about.

Instead, ask questions, and use the language you’d use in real life, words such as “I”, “you”, and “your”:


You can pick any part of my content and find at least a few of these words.

This post is about you and me, not about some hypothetical marketer in a textbook.

Make your content personal and conversational.

I highly recommend reading your posts out loud when you’re finished creating them. Pretend that you’re teaching a member of your audience in person.

It will be really obvious where you are not being personal enough.

Component #2 – Use media in content: No one wants to read a wall of text. Images are a great start, but these days you can include even more entertaining types of media.

Videos are a great example of this.

Perhaps even more useful, and more casual looking, are memes and gifs. I don’t want to sound too much like an old guy, but these are the ways to be “hip” right now.

A lot of top blogs, such as Buffer, are incorporating gifs into their content (basically short, silent video clips):


Component #3 – Be transparent: Transparency not only makes your content a lot more gripping, it also makes you more likable (in most cases).

Transparency in content marketing means essentially pulling back the curtain and sharing your personal experiments and thoughts on running your business.

For example, I’ve written quite a few posts in which I share how I accomplished things like building a 7 figure agency:


Even throughout other posts, I share personal stories whenever possible:


Any personal story that a reader can relate to helps you build a bond with them. It makes you more likable because you share things in common.

Any time you get a chance to share a relevant personal detail or experience, do it. Your readers will like you more for it.

Don’t be worried if you think it makes you look dumb. Your readers won’t think of you that way. They’ll just see that you’re human after all.

Additionally, you can craft a whole series of posts around transparency. That’s essentially what the whole Groove blog is all about as well as my 100k case study.


6. Don’t abuse content upgrades (which comes from a common misunderstanding)

We talked about how tactics that you use to build your email list can annoy readers and make them like you less.

What we didn’t go over was that beyond the annoyance of a pop-up or opt-in itself, the content of those tactics can also make users feel unsatisfied.

One of the most popular and effective email conversion tactics is the content upgrade.

If you’re not familiar with content upgrades, they are simply content-specific lead magnets that you offer your readers. Like this:


Because the lead magnet is so relevant to the post, it can get a great conversion rate.

For example, in a post of 26 tools that improve blog performance, I offered a content upgrade of a cheat sheet of the tools. It’s a useful little download that many readers were interested in.

Where it all goes wrong: The content upgrade is a fantastic tactic; it works great.

However, it could also make your readers like you less if you apply it incorrectly.

The content upgrade bonus is supposed to be exactly that—a bonus.

More than a few times, I’ve seen bloggers offer information in a content upgrade that should have already been part of the content itself.

That’s how you annoy a reader.

If you write a post titled something like:

Stop Writing Boring Headlines: 11 Types of Headlines That Pique Reader Interest

…you’d better have your 11 best types of headlines.

But imagine if you did either of the following:

  • included 11 headlines but added a content upgrade that contains “the 2 headlines that are better than all these”
  • only included 8 headlines in the content and then asked the reader to opt in to get the final 3

The reader is going to feel cheated.

You made a promise in the headline, and they expect you to deliver it.

When they read a post, and then you tell them they have to opt in to get the really good stuff that should have been in the post, they will rightfully be a bit upset, feeling you pulled a bait-and-switch on them.

Have no doubt, you’ll get a great opt-in rate. However, you’ll get a high percentage of temporary email addresses and instant unsubscribes and be marked as spam.

Readers remember being tricked and will not like you for it.

The simple solution: Ensure that your lead magnets are truly bonuses. They should serve as an addition to a full piece of content, not a small piece hidden behind an opt-in form.

7. Altruism in your community goes a long way

The final way to make your brand more likable is to do something generous for your community.

Your typical content is a nice thing to do for your community. However, I’m talking about next level generosity here.

Throughout my career, I’ve found that the more you give, even without any expectation of getting it back, the more you do in fact get back.

Let me give you a few different examples.

I started by taking my free content to the next level with my advanced guides on Quick Sprout:


These were so in-depth and useful that I had tons of people saying I should be selling them.

But I released them free—with no sales pitches, affiliate links in them, or anything like that.

Another product I briefly sold was Quick Sprout University:


This took a ton of effort and resources to create.

While I sold it for a bit, I decided to release it for free. You can still access it using the top menu on Quick Sprout.

But generosity can go far beyond content and training.

A great example of this is TOMS shoes.


For every pair of shoes they sell, they also donate a pair to a child that needs one.

This is similar to giving a percentage of sales to charity, but it shows that they care even more because they actually make the effort of making and delivering the shoes.

When you see someone do something out of the ordinary, it’s really hard not to like them.

And because of that, you’ll support them. Why wouldn’t you?

Although you give because you want to improve the world or your community, the supporters and likability you gain from that almost always bring much more back to you than you spend.


Wanting to be liked is a human instinct.

But more than that, being likable is necessary for modern marketing.

Readers and consumers have so much choice (for most things) that the part that often makes the difference is how much they like the people and brand behind the product.

It’s up to you to put in the effort to make yourself, your content, and your brand as likable as possible.

I’ve shown you 7 different ways that you can do accomplish that.

If you implement just a few, I’m sure that if you give it a bit of time, you will see increased traffic, engagement, and sales.

If you have any questions about these tactics or have any other ideas on how to be more likable to your audience, I’d appreciate it if you’d share them in the comments below.


  1. Neil – Great article. BTW, I got 5+ push notifications for this article. You might want to look at your implementation for that.

  2. Rechard Stowe :

    No doubt, Another awesome piece of content from you, Neil !

    Like you said, I am trying to share my opinion on Quora and Answers.Com for last couple of weeks to make my newly launched site popular and reliable to them and I already got huge response from my potential customers.

    Hopefully I will try my level best to follow all other guidelines that you mentioned here to make my brand more trustworthy.

    • That’s great to hear Rechard! Keep doing this every week and start building up your pipeline. You’ll have an overflow of clients before you know it.

  3. Thanks Neil Sir for providing such helpful knowledge in details for free. I’m still learning about blogging, content marketing many other things. I have just started my blog but I need knowledge and ideas about how to work, how to create content, how to promote it to get maximum loyal readers. I’m still thinking “WHY ANY ONE COME TO MY BLOG”. I’m just following “CHANAKYA NITI”. I have learned a lot from your blog but as I’m student and still a children so I am confused.

    • It’s okay to be confused, there’s an endless amount of knowledge out there. Since you’re a beginner, I recommend you take a look at my Quicksprout University, it’s free https://www.quicksprout.com/university/

  4. Muhammad Talha :

    Neil, every time I visit your blog I found lots of awesome stuff to learn. You are an inspiration for me I also want to become successful like you.

  5. Hey Neil,

    Awesome post, as always. You make an excellent point about making sure you don’t trick your audience with content upgrades. That you shouldn’t gate the most valuable content that really should have been part of the original post based what was intimated by the headline.

    I may have made this mistake a month or two ago with our ultimate guest blogging guide (250+ opportunities) by not making clear that the 250+ sites were part of a content upgrade requiring an opt-in, and not the post itself.

    Another great point you make is about ensuring you add a lot of value to your audience’s lives. I think many bloggers tend to forget this crucial part altogether. Instead, they try to send you a million affiliate links and flood your inbox with garbage.

    I also think many bloggers are succumbing to the pressure of growing their email list, even if their content is mediocre. As a result, you get smacked in the face with a flurry of timed pop-ups, sidebar opt-ins, exit intent pop-ups, welcome mats–you name it.

    Content is king but it’s hard not to pay attention to what Ryan Deiss (Digital Marketer) is doing in terms of paid acquisition and advanced sales funnels.

    What are your thoughts on scaling up your blog audience (email list) with Facebook Ads and tripwire offers? Do you use retargeting or Facebook ads for your blogs?



    • It actually works really well. The issue with it though is the quality of the emails, even if they buy the tripwire, aren’t as good as if you built Google traffic and collected emails from that traffic source.

      The Facebook ad readers don’t continually come back to your blog…

  6. Great post!

    I’m wondering why you chose that second image from Toronto’s animal shelter. That pet is also looking to be adopted, it’s not a success story (yet). What am I missing?

    • The point I was trying to make is that they are appealing to emotion and how it is so successful that some animals get adopted.

  7. Neil, great post as always! Definitely given me something to think about as someone who writes to please, maybe it’s time to be less worried whether my opinions will be liked.

  8. Great Tips Neil, Getting engage with users really make your content more interesting because sometime discussion will give add on information on the topic.

  9. thanks for sharing

  10. Hello Neil,

    I was reading this post, taking what I needed to out of the content and then I arrived at the cat pics!

    Cats always interfere with my physiology in some way. The cat asleep on the ‘chaise longue thing’ melted my heart in particular.

    I can’t say any more other than to thank you. My melted heart and I are going back to some unfinished writing.


    • It seems like cats have a weird affect on all of us Zarayna… reddit is full of it lol

      I’m glad you liked the article and hope you puts these tactics into action.

  11. Great post. A big lesson for us was realising we should be writing for our users- not ourselves . This is an easy trap to fall into. Also knowing who your key audience is vital. After being in business for a year we realised our core demographic was over 60% female. This knowledge meant we could cater slightly more to this audience with great success!

    • A friend of mine use to say this to himself “It’s not about you, it’s about the person in front of you. The more you can learn about and interact with your audience, that more effective your marketing will be.

  12. Neil,

    I need some help but first great content thanks for all of your help!

    I have tried to sign up for Explosive SEO secrets worth $5000 per hour but I am not being lead to a double opt-in nor am have I received this content.

    I may not be the only one either.

    Please advise


  13. I just hate all the mails I get with people trying to teach me this and that, but you’ve always been the only one that actually makes me click. I think it’s great that you don’t go overload on design elements to make your newsletters catchy. They feel way more real this way, just like you’re writing style. Really nice done and keep up the good work. I wish you the best.


    • Diana, I’m glad you reading my blogs 🙂

      I’ve made iterations to the design over the years and found that readers prefer it this way.

  14. Neil,

    I couldn’t finish the article because the facebook and twitter icons are just so damn annoying. It seems that they went up recently to that location – it’s just so distracting; like a smear of something on the screen. I don’t think it should mesh with the readable content. Please remove it – I have to close it through the browser dev tools!

  15. Felton Thompkins aka Speaklife1 :

    This article is absolutely great, insightful, and reader friendly. Thanks Neil. I will be sure to implement these suggestions and truths into my marketing ventures. It’s true…It is more blessed to give. Thanks again.

    • There are 2 things you have an unlimited supply of, love and knowledge. When you love giving knowledge, you create a perpetual cycle of happiness 🙂

  16. It was a great read indeed! Thanks for sharing such great info with us all. I am big fan and follower of yours.

  17. Freddy Junior :

    Hey Neil!

    This is an epic valuable post man! … just another hit from you uh!

    I really love the tips and information you are sharing here. These are simple, yet so powerful tips!

    I do implement a few of them, but some are somewhat new to me. I’m definitely going to put into practice some of your tips here.

    One tip, that I know works very well, is leading with pure Value on your Email List. That is what I am currently implementing as well. I do have the same passion you have – and that is to blog and help people (without expecting anything back).


    Thank you very much for this man!

    Keep up the great work!

    • Freddy, I appreciate you saying that 🙂

      The fact that you’re already applying the tips means that you’re building momentum for yourself.

      Your email list is is where all the power is, so you want to do a good job giving them value.

  18. A very great post! Thanks for sharing it Neil.
    Keep up the good work. http://www.myblondeambitions.com

  19. Very interesting Neil. Since content became a crucial factor, we made the decision of focusing on quality instead of quantity, although it takes more time and effort, we find it attracts more social signals and backlinks naturally which is always a win win when trying to increase a client’s site authority.

    • It definitely takes a lot more energy and effort into creating something high quality, but your making something with a strategic enough angle, it’ll be worth it.

  20. Neil,

    I have to agree, I have been subscribed on all your sites but never have you sent me a sales email ever! I truly appreciate you for sharing your knowledge with all of us for absolutely free! Kudos!


  21. Once again an awesome post. Your content is always full of knowledge. #Neilpatel you are a great teacher (with whom we don’t get bored). Thumbs up!

  22. I’ve been saving this post to read for a while…and now I’m ready! Thanks for the great tips.

  23. Hey Neil, Its good info and somewhere I think we all already know but we generally don’t make this into our practices. What I feel here is, its a continuous effort to make your audiences to that trust level where they can follow your strategies effectively and without any controversies.

    Now here I am little confused like I am a newbie and If I want to succeed then I need good followers are audiences related to my niche. But followers generally like to associate with those names which are big players. So its kind of deadlock condition sometime.

    I feel time takes an important part here to make you big and make your readers as followers. What do you think?

    • Deepak, I know that it seems like a catch 22 at first, why would people follow you unless you are already popular. In the beginning your growth will be gradual and it will take time for you to cultivate an audience who are influenced by you. Think of this time period as practice for you to continuously work on getting better and better at delivering valuable content.

  24. Vikash Sharma :

    Hi Neil,

    A very nice and informative article Once again.

    I am completely agree with the points “Focus on the value, not the conversion” and “People like brands that engage”

    We should really focus on adding some values to your audience’s lives. And your audiences will definitely love you more. I am going to try some
    For Example- Whenever I see an email from Neil Patel in my Inbox, brings a smile on my face.
    Reason- I don’t know but what i love most is you care each and every individual who is engaged with you for any reason. We learn so much from you which is so helpful and add value to our lives.
    I love your all blogs very much and follow your guidance. Thank you so much for all your time and efforts you put to bring such wonderful and valuable article in front of us.

    Best Regards,
    Vikash Sharma

    • Brands are fighting for the consumers attention in a very, very noisy world. If you’re not giving value, then you won’t attract anyone who wants anything to do with you. Brands are starting to realize this, but most have have a considerable red tape that slows them down. It warms my heart to hear that you smile when you get an email from me, thank you for sharing that 🙂

  25. Hi Neil, Your writing is so interesting. The points you made are crystal clear. very easy to follow.

    Thanks for sharing

    • Glad you liked it Edema. I hope this clarity has give you the understanding you need to implement these strategies into your marketing campaigns 🙂

  26. Share your opinions and be firm is great advice… Though it seems, for the most part, is where I will start with most of my own content.

    When it comes to editing I always find myself removing and replacing because I worry about sounding unprofessional, or worse, immature. 😉

    Today, I’m pulling out the guns!

    Thanks Neil

    • Mike, it’s normal to feel that way, happens to everyone. We get over critical and worry about what other people, if you look stupid etc. It’s all part of the process and will only help you become better and better at it.

  27. Hello Neil Sir,

    I followed moving man method and Skyscraper technique but my blog is not getting good result. Any suggestions?


    • It’s going to take some time Ravi, but you’ll still need keep pushing forward and try new blog posts. Not every article will get you the results you desire, but you’ll begin to notice a difference gradually.

  28. Hi Neil,

    I am a huge fan and learning a lot. Love your writing style and how you write 1-to-2-sentence paragraphs. Easy on the eye. Great copy writing tactic.

    Awesome takeaways:

    1. Share your opinions and be firm
    2. Focus on the value, not the conversion.
    3. Altruism goes a long way in your community.



  29. To be more Likable , I think blog posts can be the best choice.If the content is long enough and have some special mentions about some exciting things like a celebrity featuring something to your niche can get a lot of exposure.

    • Mentioning celebrities can definitely help, but I think more important is to create something that has value. Perhaps it gives a solution to a common problem.

  30. My favourite point number 7 – altruism always goes a long way ! Great article as always Neil 🙂

  31. People love brand that engage..this is so true as this can also be said of your blog. There is nothing much more than engaging with your readers and customers.

  32. Deepak Kanakaraju :

    I have been following your strategy for quite some time. Recently in a digital marketing workshop I conducted, one person told me that I am the “Neil Patel” of India. I guess it is a bit early to say that. I hardly have 10,000 subscribers to my blog. But eventually some day I will reach big numbers. You have created a far better brand through content than Ryan Diess, Frank Kern, Eben Pagan and the likes. I have always been inspired by that.

    • Thanks for the kind words Deepak and best of luck with your career. One day people will be saying I am the Deepak Kanakaraju of America. 😉

  33. Great Article, loved it. Thanks Niel for sharing your knowledge!

  34. Neil,

    There are very few blogs that I care to visit anymore, simply because they have become “me too” or simply someone else’s re-hashed ideas.

    Fresh, original and always insightful…

    These are reasons why I keep coming back!


    James G. Artre

    • I’m happy you keep coming back James. I’m lucky to have a great research team that can save me time so I can focus on creating and writing from my experiences about what’s working.

  35. isaac gueerrero :

    Another great article neil, i did love does guides you put out for free. Thanks

  36. Robert Timmons :

    Neil I am so happy to have found your words!
    You have given me plenty of information to help better direct me with my new Live Interactive Fitness Classes business.

    One question: I am wondering if its best to create a blog or article and then re-create it on other social media we’re connected? example. Email list, LinkedIn business page, Facebook.
    Or better to create once and then share?

    • I suggest you create a blog and then spend a majority of your time promoting it on social media networks and the like. You’re not recreating it, because your marketing the content and ultimately bringing people back to your site. Let me know if it helps!

  37. hello,
    accept with all the points you mentioned in this post
    branding helps you in many ways
    thanks for the share

    • Branding is a way for you to form an emotional relationship with your audience. It’ll help your marketing impact become much more stronger

  38. Taranpreet Singh :

    Hello Neil Sir,
    This time, you seem to cover a personal dimension with your blog post. Nothing ‘Actionable or Practically Sound’, but simple facts & truths of how ‘Value should be served.

    I guess your readers like you for your ‘Actionable’ posts as this can be seen from from the Likes this post has generated.

    Anyways, I like it as I’m inclined to personal, valuable & inspiring stuff more than the practical one.

    A change in what is offered to the loyal readers is needed sometimes & in that sense, it’s a great post.

    Thanks for opening up your personal thoughts through this post.

    • I enjoy writing actionable posts because it allows my readers to instantly get value from what they learn. Otherwise, most people read a lot, but never do anything with what they’re learning. With an actionable post, people will get to experience a sense of feedback.

      • Taranpreet Singh :

        You’re right in your concerns & are thus, producing highly ‘useful’ + ‘value-packed’ blog posts which your readers can start utilizing from the very moment they finish reading it.
        I’ll try my best to include this form of blog writing style in my case.

  39. thanks neil this more informative blog to improve my writing

  40. It is actually quite wierd but when you’re confident and you clearly stand up for something, then people start liking you. It is just the way it is I guess.

    • It’s that simple and hard at the same time. Simple because it’s simply a different way of thinking, hard because you’re trying to change an old way of thinking that’s been ingrained in your mind.

  41. Engagement can take time though. Aside from the fact that you have to write the content, you also need to be there to constantly engage with your audience. It is a lot to do especially if you’re doing it alone.

    • Absolutely. If you want people engaged, they need to feel you there at all times, otherwise it may not be worth their energy or time to interact with you.

  42. Pasindu Withanage :

    Great articles Neil! I’ve been following this blog for the last 2 months and gained a huge amount of knowledge about marketing. Keep up the great work! 🙂

    • That’s exciting to hear! Keep me posted with your progress and let me know if there’s anything specific I can ever help you with.

  43. I always look forward to your updates because I learn something valuable. from your blog !
    can u please tell me how to write interesting article ??

  44. Content is important for ranking website. I like your article. It correct with my think.

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