Get More From Landing Pages: 6 Ways to Use Them More Effectively

landing page

It’s the aim of most marketing and sales efforts:

Conversion.

All your work is designed to get visitors, leads, and even customers to take the next step.

Getting them more involved with your brand and products is necessary to drive sales.

There are obviously many ways of doing this. Blog posts, emails, e-books, and more.

But there’s one option that is almost always better at converting traffic to the next step:

Landing pages.

A landing page has a single goal, which you define. It might be to sign up to an email list, buy a product, or create an account for your site. 

Everything on the page is focused on achieving that goal, which is why they are more effective than other types of content.

But the term landing page is still pretty broad.

There are actually many different types of landing pages—each is ideal for a different situation in a different business.

If you understand what each type of landing page consists of, why it’s effective in specific situations, and how to make them, you’ll be able to use the right landing page for the right job.

And that’s exactly what I’m going to show you.

Check out this PDF version to learn about 6 ways to use your landing pages more effectively.

By the end of this post, you’ll know what the 6 highest converting landing pages are, when to use them, and how to make them.

1. Product not quite ready? Use a “Coming soon” landing page

One big mistake that you can make is to not promote a product ahead of time.

Just because a product isn’t fully developed doesn’t mean that people wouldn’t want to hear about it and get notified when it’s ready.

If your product presents a unique solution, your target audience is going to do whatever they can to get their hands on it, whether it’s now or in the near future.

Now, if you promote a product before it’s ready, you can’t send people to a sales page that doesn’t exist.

Instead, you should send them to a “coming soon” landing page.

These are becoming increasingly popular as companies recognize how effective they can be.

Essentially, you want to create a simple landing page that makes it clear that the product is coming soon and that allows the visitor to opt in to get updates on the product.

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This way, the marketing team isn’t just twiddling their thumbs while the product guys are at work.

Additionally, this type of landing page gives you really good validation.

If you’re getting terrible conversion rates from targeted traffic, then no one is interested in the product. You can save yourself a lot of time and money by either scrapping the product or taking it in a different direction.

The other benefit is a bit more obvious: you have a list of qualified leads.

When you do launch your product, it won’t be to an empty room. You can get your first wave of orders almost immediately, which will give you the feedback you need to refine the product.

Keys to an effective “coming soon” page: This type of landing page isn’t terribly difficult to create, but you still need to make sure you include all the most important elements.

I’m about to go over all the elements with you. They should all be included when possible, although not in any specific order.

First is the product itself. Visitors need to know what the page is about. In the example above, the product is mentioned “briefly” in the second largest line. It doesn’t need to be huge, but visitors should understand that you’re developing an actual product.

Next, make it clear that the product isn’t ready. This should be one of the largest parts of the page.

On top of that, you need to specify when the product will be ready.

If you’re not sure, you can be a bit vague and say something like “coming Winter 2016.” However, it’s better to get specific when possible. If you can, add a countdown to the page:

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Finally, it’s absolutely crucial that you clearly sum up what your product has to offer.

In one or two sentences, describe what your product is and how it can help your target audience. This should be one of the main focal points on the page.

For example, on the coming soon page you see below, it’s clear that “shopidex” is a community specifically created for small business owners looking for growth.

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Visitors know whether they are in that target market and can easily decide whether they’re interested in that type of product.

You can expand past those few sentences if you like, but you don’t have to unless you have a rather complex product.

Finally, you need an opt-in, and you should also make it clear what your visitors are opting in for, e.g., “enter your email to be notified when the product is ready.”

Tools to help you make a “coming soon” page easily: While “coming soon” pages are simple enough that they could be built from scratch, you really don’t need to.

There are many tools that have these types of templates. You simply click on the “coming soon” template, then click on each piece of text, and edit it however you like.

One option is Kickoff Labs, which has 20 different themes for “coming soon” pages. It isn’t free, however:

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Perhaps the most popular landing page creator is Unbounce, and they have a decent selection of attractive “coming soon” page templates:

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Again, it’s not a free tool, but it’s easily worth the money if you regularly create landing pages.

Another solid option is Lander, which has a good collection of “coming soon” templates.

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The tool you use doesn’t really matter as long as you understand the principles we went over in this section.

2. How to incorporate video into an effective landing page

If you have a unique and potentially complex product, it can be hard to convey everything within a short page.

One great option is to include a video on the landing page and make it the primary element. You can still have text explaining the product and its benefits, but that’s included afterwards.

Here’s an example of this type of landing page on Crazy Egg:

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The video is the sole focus of the page. You could have text beside it as well, and even a button, but the video should stand out so that visitors understand that they should watch it.

Components of an effective explainer video: Videos can be a great tool on landing pages because very few people will scroll down a long page of text. However, a large percentage of them will watch a 1-2 minute video.

It also makes it difficult for them to skip past an important point by accident as you usually have their full attention as they watch.

But putting up just any video obviously isn’t enough.

A bad video will result in a bad conversion rate, just as a great video will result in a great conversion rate.

There are two main aspects of an effective video that you need to try to achieve.

The first is quality.

Videos have come a long way in recent years, and viewers expect professionally made videos.

This means:

  • no blurriness
  • good lighting
  • no background noises or echoes
  • no stuttering or unclear speech

on top of other things.

Unless you happen to have the knowledge and experience to produce a video like that, you’re going to need professional help (more on that in a minute).

The second main aspect is a compelling story.

People associate videos with entertainment. You have 1 or 2 minutes to tell a short, compelling story about why your product is important and why it’s awesome.

It doesn’t need to be complex, but you want to introduce your product, highlight the most important features, and show all the ways the viewer could benefit from them.

If you feel like you struggle with this aspect of videos, read these articles I’ve written in the past:

4 steps to create an explainer video: If you’re still with me, you probably have a good idea in mind for using a video on a landing page.

All that remains is to know exactly what to do to actually make one.

Step 1 is to decide on a budget. Quality videos often cost more than $1,000 per minute of video.

Remember that quality always comes first, so if you have a limited budget, make your video shorter instead of cutting corners on the creation.

Step 2 then, of course, is to hire a freelance explainer video creator. You can find these on any major freelance site (like Upwork or Freelancer) just by searching for keywords such as “explainer video” or “product video”:

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Again, you typically get what you pay for. Don’t cheap out unless you have no other options.

Alternatively, you can use a specialized marketplace for video creators like Animation Explainer Videos.

Step 3 is to work with your freelancer to develop a video outline and script. You could do this yourself to save a bit of money if needed.

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Step 4 is to simply wait for your freelancer to create the video, give them feedback for edits, and then publish the video.

If you’ve never created a video, this might seem overwhelming. Just break it down into small steps, and you’ll see that it’s fairly easy.

3. Selling a complex product? Highlight its features

If you have a complex product, creating a video is one way to convey all its features.

However, there are drawbacks of videos. For one, they are much harder to edit than text and images.

Second, not everyone likes video. Those people would rather read, so it almost always makes sense to have text on the page anyway.

Finally, Google can’t index videos well, so if you want your landing page to rank for any terms in the search engine, you’d better have a decent amount of text.

If you have a product with complex features, you’re not just solving one problem—you are solving many with your product.

There’s no way to concisely explain all those benefits in a few sentences.

If you try to, you might end up confusing visitors who are looking for one specific solution that your product provides, but not the others.

So, what’s the solution?

It’s to create sections on your landing page, one for each main feature.

The order is important. You want to order them from most commonly sought after to least sought after.

Here’s what I’m talking about: Aweber landing page has clear sections (with differently colored backgrounds) for different purposes.

The top section focuses on the 3 main components of Aweber’s software (they jump out in blue bolded text):

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The next section has a testimonial.

The page continues on, and you go through a few more sections that highlight different features and benefits of the product.

For example, further down is a section that highlights how easy it is to integrate the product with other popular applications:

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You don’t necessarily have to have differently colored backgrounds, but there should be clear divides for each section.

Explain each feature in plain language: One important aspect of creating a section for all the features of your product that is often ignored is the language you use.

It’s not enough to simply list the feature; you need to describe it in simple terms—those that your customers would use themselves.

Despite having a huge customer base and complex products, Hubspot still does a fantastic job of this.

Look at this example from one of their landing pages for their Sidekick tool:

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In particular, notice how clear each section is.

From the text color and size to the images and center dots, it’s clear where each section begins and ends.

Then, look at the language they use.

For example:

Sidekick shows you relevant details about your contacts…email opens, links to social profiles, and more.

Many companies would have written something like this instead:

Sidekick shows you insights into your customers’ web presence. Improve your demographic information collection and message targeting easily.

I would bet quite a bit of money that you’ve read something like that on a landing page before.

It leaves you scratching your head, saying “huh?”

While making your product sound complicated might seem like a good way to justify its cost, using vague, high-level language actually has the opposite effect.

Use simple and concise language, similar to your audience’s.

4. Stop selling to cold traffic, and use a lead generating landing page instead

Remember that landing pages can be used in almost every step of your sales funnel.

They are optimized for conversions…of any kind.

But in order for them to work effectively, your landing page visitors need to be in the right place in the buying process.

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Even the best landing page is going to struggle to sell a product if the visitor has never heard of it or your brand.

However, that very same landing page could have an amazing conversion rate when the visitors already know and like your brand. It could be even better if they’re really struggling with the problem your product solves.

Those people who’ve never heard of you, your product, or your website are called “cold traffic.”

The others, with whom you’ve touched base before are considered “warm traffic” and are much more likely to convert.

Is this really a landing page problem?

While at first it might seem like a traffic problem, it is a problem that can be solved with landing pages.

Instead of sending cold traffic directly to one of your landing pages that sells a product, you send them to an earlier in your sales funnel landing page.

Forget about asking them to do something big like pull out their wallets to buy something. Let’s get them on an email list first.

Once you get them to subscribe, you can start sending them emails and building a relationship. And eventually, you send them to that product landing page.

Starting your sales funnel with a landing page: A large percentage of highly successful businesses use this strategy. I urge you to consider it.

For example, Unbounce is arguably the biggest provider of landing page creation tools there is. They’ve done extensive testing to ensure that their landing pages have the lowest bounce rate possible (and highest conversion rate).

That applies to their templates for sale as well as to their own landing pages. Here’s an example of one:

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Notice how they focus you on the page to get you to give them your email address in exchange for their email course.

They make it difficult to even find the pricing page on this landing page because they don’t want their cold traffic to do anything else but to join an email list.

Unlike on a blog, where the value you provide through free content might be enough to get someone to sign up for an email list, cold traffic to a landing page needs an incentive.

As you might know, the incentive is called a lead magnet.

The more enticing the lead magnet is, the higher your opt-in rate will be.

If you have a great offer and send the right type of traffic to a landing page with a lead magnet, it’s possible to achieve conversion rates of over 50%.

The 3 keys to an effective lead magnet: Creating an appealing lead magnet isn’t easy, but it’s not difficult either.

It requires understanding of the three key factors that affect your conversion rate.

The first factor is relevance.

There are two components of relevance. The obvious one is that your offer has to be relevant to your traffic’s interests.

So, if your target audience consists of dog lovers, your lead magnet should be something like a book about dogs, not cats.

But your lead magnet should also be relevant to your audience’s problems.

If many of your visitors are struggling to find good ways to play with their dogs, you might offer an e-book like “5 Ways to Play With Your Dog More Efficiently.”

Compare that to an e-book along the lines of “25 Awesome Dog Names.” While it’s about dogs, which is relevant, it’s not relevant to any of that audience’s problems.

The second factor is related to relevance, and it’s value.

It’s very simple:

The more someone values your lead magnet, the more likely they are to opt in to your email list.

A 10% off coupon is more appealing than a 5% off coupon.

An e-book with 10 ways to play more efficiently with your dog is more valuable than one with only 5 ways.

Additionally, if your lead magnet solves a pressing problem of a visitor, they will put a lot more value on it, which is why relevance is also important.

Finally, the third factor is feasibility.

Remember that we can’t directly ask cold traffic to buy something because it’s asking too much too soon.

For the same reason, you don’t want to overwhelm those visitors with a huge lead magnet.

Imagine you offered this email course: “A 52-Week Course to Dog Training Master”.

While that would have more value than a 10-week course, it also doesn’t seem feasible to most visitors—it’s too much.

So, while you want to provide as much value as you can, there’s a certain point where the extra value becomes too much work for your visitors.

Find the balance between too much and too little value.

If you understand those three factors, you’re ready for my step-by-step guide to creating amazing lead magnets.

5. Focus on the problem you solve before introducing the product

I know you love your product, but sometimes, your customers don’t.

So far, we’ve looked at landing pages that focused on communicating the features and benefits of products.

Sometimes, however, they aren’t the most important thing.

For simple problems, customers already know exactly what they’re trying to find.

If you sell a product to such customers, you need to take a different approach.

On your landing page, you should have very clear, simple text as the focal point:

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That main text should describe the product the visitor is looking for.

Let’s say that a visitor knows they need an affordable shag carpet.

Instead of focusing immediately on the quality of your carpets such as the perfect softness, size, and all other sorts of things, you state the obvious:

Affordable shag carpets for any home.

Below that, you can add another sentence of your product’s best feature(s). Maybe the carpets are made with a special material that your customers might appreciate, etc.

The key here is that they care about finding the exact product they have in their mind first, before even considering the features.

The 2 most important parts of this type of landing page:  If you have a simple product that is suitable for this type of landing page, there are two keys to maximizing your conversion rate.

The first is your main statement, which is typically made as a headline across the middle.

The worst thing you can do is get clever.

State what your product does and offers in one concise sentence so that visitors know that they’re in the right place. Just like we did above.

The second key is having a good call to action.

The call to action is usually placed in some sort of button that you want the visitor to click. It then takes them to a sales page or some other landing page to learn more about your product.

Your button can potentially say a lot of different things:

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You can improve the effectiveness of your calls to action by using language that describes an action.

Instead of the common calls to action, like:

  • Learn more
  • Download
  • Buy this

create more specific calls to action for your product. If your product is a dog training manual, you could try:

  • I want my dog to listen!
  • I’m sick of disobedience
  • Download my dog training solution

To make it even more effective, apply urgency by adding a word like “today” or “now.”

Here is my complete guide to making your button calls to action more effective.

6. Let your visitor choose their own adventure

There’s one type of product that you might be selling that we haven’t talked about yet.

If you have a complex product, the other options we’ve looked at so far might not suit it.

Certain products have many different features, all of which could be their own products. Different customers might be interested in a specific feature and not care about the others.

If you use the other options we’ve looked at so far, you’ll be emphasizing certain features near the top of your landing page.

This is good for your potential customers who want that specific feature, but it will cause potential customers interested in other main features to lose interest and not convert well.

The solution is to give them a choice.

Instead of jumping right into a feature, you let your visitors choose what they’re interested in. Then, depending on the button or link they choose, you take them to a certain section of the page (or even to a different landing page).

Hubspot is a great example of this. They have a complex product that serves both marketers and salespeople. Each group is interested in different things.

On a Hubspot landing page, there’s a link to get more information on their marketing platform as well as their sales software:

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On top of that, they also offer a lead magnet, just in case any cold traffic finds their page.

When to use a “choose your own adventure” landing page: The main factor that will determine whether you should use this type of landing page is whether your traffic is comprised of different types of people.

Some products appeal to many different audiences, and those audiences need to be approached differently because they care about using your product in different ways.

Ideally, you’d send them to a landing page designed just for them, but that’s not always possible. That is when a “choose your own adventure” page is the next best option.

How to make your own adventure landing page: The great thing about this type of page is that it’s fairly easy to make. All you need are links to different landing pages or to content further down on your landing page.

If you need to implement the second option, it’s pretty simple.

There are two parts. The first is your anchor point, where the page will jump to when you click the link.

Put the anchor point on the heading of the section that you want someone to jump down to.

For example:

Hubspot for marketers

Then, go back up to where you’d like to place the link, but instead of putting an entire address in the link tag, type the “id” name that you specified after a hashtag when you created the anchor point.

Like this:

Learn how Hubspot helps marketers

Put that link in a button or panel near the top of the page, and the segment of visitors interested in those features can go right to them without getting confused.

Conclusion

Landing pages are an important tool that should be in every marketer’s arsenal.

But if you want to take full advantage of landing pages in your work, you need to use the right type for the situation.

I’ve shown you 6 of the highest converting types of landing pages, and you should now understand when to use them and why they work.

If you’re not sure whether a certain type of landing page is right for a situation you have, leave me a comment below describing the situation and your thoughts. I’ll try to steer you in the right direction.

Did you know Quick Sprout has software to optimize your website for search engines?

There are important changes on your website that will grow your traffic. Quick Sprout tells you how to make those changes.

Comments

  1. Thanks Neil for this great guide on landing pages. Learnt a lot about best opt-ins that can be used for better conversions.

    • You’re welcome. These tips are easy enough for you to experiment with and quickly experience results. Small tweaks here and there could mean the difference of thousand of additional optins

  2. ArchboardMedia :

    Neil, thank you so much for your impact on the marketing world!

  3. Because of poor landing many people don’t succeed to convert visitors into customers.

    This post will help many people to understand the basics of landing page.

  4. Nicholas Bugeja :

    Thanks for the great info Neil! You are my go to guy when it comes to internet marketing!

    I am currently working on a website with a $7 monthly recurring membership area with a martial arts instructional course. My strategy is to create a pop up page on my site offering people a 3 day video mini-course (20mins each video) and a *special bonus* at the end of lesson 3. The bonus is a 2 week trial for $1 so they enter their credit card info so they are charged automatically when the trial period ends.

    Other than that I will have a banner at the top of my site sending people to my landing page, but I do not plan on giving them any trial on the landing page, instead I will tell the visitors that if they order now, they will get a monthly discount, instead of paying $17 a month, they will pay only $7 and I will put a timer on it.

    What do you think of this strategy? Does it sound good to you?

    Thanks and Regards,
    Nicholas Bugeja

    • Awesome one Nicolas,
      specially that “timer” strategy <3

      I'm definitely gonna copy it 😀

      • Nicholas Bugeja :

        Thanks Evan, glad to be of a little help 🙂

        I am still contemplating on what would be better, if the ‘timer’ is REAL and they really do have a limited time, so that I can come out as a man of my word OR make it fake, and they see it every time they go on the landing page, which would in turn make me look bad, but on the other hand new visitors have an incentive to get $10 off each and every month…

    • I like the way you created your funnel Nicholas, it’ll give you a lot of different sections to tweak and play with. I think it sounds good, assuming the leadmagnet will convert and you have a solid course. What platform are you using?

  5. Fantastic article! We grabbed great how-to lander information from start to finish. We read the whole article and bookmarked it. Thanks for posting NP!

  6. Thanks, Neil, for a very informative piece. You asked for questions so here goes. I have a large informational content site which gets about 7 million page views monthly. We sell some products as well as (mostly banner) advertising. Our landing page for selling advertising doesn’t make much attempt to sell. It’s more a “contact us for details” kind of page. Do you think that advertising can be “sold” and if so on which of your 6 types of landing pages, or something else?

    • I think for a business like yours, you’ll want a lead page. A form someone can fill out to learn more about buying adspace with your site. The better the landing page, the more leads your sales team will have to talk with, bringing revenue into your company

  7. Stephane viennot :

    Thanks Neil for those advices. I indeed have a lot of visitors on my store page, just after the homepage according to Google analytics but then the conversion is low. I guess I will make a landing page to request emails to receive informative videos. What do you think? I know my site is in French but still.

    Thank you for your posts

    • I think creating a landing page and segmenting your emails will be very helpful for your Stephane. Then you can have the leads nurtured in a customer email autoresponder sequence

  8. Hi Neil,

    Do you think when validating a product with a landing page and driving traffic you should include a form to put an email address and either,

    1. Having a submit button to submit email address or….

    2. Have a purchase button with a price or something like that to see if traffic is actually willing to buy and perhaps may get a better idea of actual interest?

    Thanks!

    Michael

    • Michael, depending on where that traffic is coming from, I suggest 1., have them submit and email because if they end up not buying, you can create a cart abandonment segment and continue to market to them.

      • Ok thanks! For the purchase and price button I would not actually have the product (just an idea) so after they clicked the button it would lead to a page that says something along the lines of, “Oops we are sold out! We will notity as soon as we are in stock.”

        Just was wondering if this may get a better idea of willing buyers rather that just loose interest.

        • Maybe you can add an email optin to that page. Give away digital content for free so you still have a chance to earn their business later.

  9. Talk about timely! You must have been reading our minds!

    We’ve noticed over the last 6 months or so that our conversion rate has been dropping off. They seem to land on our page but go no further. There are a few points in your article that I think we can utilize to alter this troubling trend. It couldn’t have come at a better time. Thanks, Neil.

    • It was serendipitous Stephen 🙂 Sorry to hear that conversions were dipping, but I am excited to see what happens after you implement these tips.

  10. Konnichiwa

    I live in japan and really want to make a full time salary from my tennis blog.

    Love your content, and I just signed up.

    Keep the good work coming my way please.

    Arigato!!

    • It’s very possible for you to make a full time salary from your tennis blog. How about a program that taught you how to hit “aces” every time?

  11. Hi Neil. I read your post with great interest. Do you think landing pages work better with PPC type traffic especially if it’s a new site? Getting a page indexed with keyword phrases can take quite a long time to generate any sort of meaningful traffic. It seems to me that whatever you want to convert, whether it be a product, email address etc you really need to get some form of instant traffic to get the ball rolling.

    • “Do you think landing pages work better with PPC type traffic especially if it’s a new site”?

      On a reputed PPC blog I read that at initial phase adding PPC helps in conversion by generating quick results when compared to SEO. Slowly and gradually one can reduce PPC budget as the website starts optimizing in search engines.

      For sure Neil’s advice has much weighted than mine 🙂

      • You can find one great suggestion here:

        “The two nice attributes of Pay Per Click are the speed and flexibility it offers. Once you have a clearer picture of what you think you should be ranking for, it’s time to run broad matched paid search campaigns for a few days with medium to high bid prices and uncapped budgets (e.g., $19,000 per day). This will give you a better picture of the marketplace than any amount of consumer research ever could” – Martin MacDonald – Director of Inbound Marketing, Expedia Affiliate Network.

        Extract from an interview I recently read.

        Note: Avoiding to publish the link. And I hope Neil wont mind sharing someone else statement here. Sorry if that is not the policy of the blog.

    • I think using ppc traffic is a great way to test out how well the page converts before investing into it for the long run.

  12. Neelam Kumari :

    Get More From Landing Pages: 6 Ways to Use Them More Effectively – 🙂 Fantastic Article

  13. Thanks for post this wonderful post about the landing page. This is really helpful to me.

  14. thanks for sharing this .this is really nice article

  15. Great post Neil.. I look forward to your posts everyday.. You have such amazing tips all the time! Thank you!

  16. Thanks Neil for the article. Can you suggest me any free landing page creating website?

  17. Thanks for posting this wonderful articles Neil. I learned new things lot.

  18. Hi Neal, thanks for sharing this.
    Your content is always amazing and I’m trying to learn everyday.

    Could you please give me an advice?

    I’m trying to help a friend of mine who sells luxury banqueting services in Italy (only fish actually, oysters and similar).
    He told me that his customers reach him through offline channels (especially word of mouth) but the business is not going how it should.

    Do you think is possible to reach potential customers online via landing pages? (Events planner for corporations or rich people who wants the service at home)

    Thanks again!

  19. Never put much thought into coming soon pages … this changes everything!

  20. Tejas gavhane :

    Wow nil what an explanation love it.

    • I’m happy you enjoyed learning about landing pages Tejas. I hope you implement some strategies and can see an roi from it.

  21. Amazing post Neil…Perfect….

  22. Seo India Inc :

    Really interesting post. Most of the companies simply ignore important key elements missing from their landing pages. This article addresses all such issues.

    • From my experience, many companies companies have too much red tape preventing them from adapting quickly enough to the internet’s constantly changing enviroment

  23. You’ve posted it just at the right time Neil. I was about to launch an ebook on my blog. Will keep these points in mind while creating the landing page. Thanks for sharing!

  24. Amazing Post Neil, I look forward to your posts everyday, also thanks for this wonderful post about the landing page and today I know the worth of coming soon pages. This is really helpful to me.

    • It’s great that you can take some time out of each day to reads these posts Atul, I hope you’re see some good results.

  25. Hey Neil

    Would love to read something similar from you on service industry other than products.

    Have a great day 🙂
    S.

  26. Yet another great post! Unbounce seems like a great website to receive positive landing pages.

  27. Thanks Neil, for the suggestion for landing pages. I am following your tips from email marketing, content marketing etc and want to thank you because I am getting some business now.

    I have one query regarding landing pages. I already have web-pages for my services. Do I need different web-pages(landing pages) for PPC? If you, then how to differentiate them from existing services pages?

    • I suggest you create separate pages for your PPC traffic and use something like unbounce so you can easily make edits and changes to try out new variations.

  28. Abhishek Jain :

    The starting is awesome with a plane landing down. I really love your way of writing. This is the complete guide for creating a converting landing page!

    -Abhishek

    • Glad you enjoyed Abhishek! Hopefully you can apply what you learn and see a change in conversion that produces more revenue

  29. hi neil,
    another super post !

    my landing page converts very well. main call to action is ask me the lowest price for spprtsgear via a contactform.

    now i make a 2nd sit with a classic cart system for my bestsellers.

    on the first site i want to inform these customers about the new site.

    i assume correct option 6 – choice – from your list – is my best methode .

    thnx for anwsering (and thnx for your advice in general. Many gurus outthere. Your my man!)

    • That’s excited to hear Mark. It’s great to hear that your pages converts well, it sounds like you have the right momentum. There’s isn’t only 1 way, there are a variety of different ways for you improve. Take the time to track and monitor the changes you notice.

  30. Priyadarshi Singh :

    Reading one blog a day from Neil, means keeping a lot of trouble away. Every time I get to learn something really amazing and as all the solutions provided are real life, that makes it even more worthy.

    Keep up the good works, Neil. Your help will take us very far. Thanks for sharing.

    • Well my parents always insistent I become a doctor, this was as close as I could get 😉

      It’s great to hear you’re immediately applying what you learn and see the results.

  31. Thanks for including a shout-out for Video Brewery! We love working with companies to craft landing page videos that lead to increased conversions. 🙂

  32. Carol McWilliams :

    Great content. Thanks Neil. Just discovered you from a post by Mari Smith. I will check out all your info and stuff as you made it crystal clear to me exactly what to do. So appreciate that. Question: Where in the sales funnel sequence do I put the e mails with the story, testimonials, images etc. I realize the landing page is for the opt in for the freebie. Do I then send some follow up e mails with the other content above, i.e. stories, testimonials etc. or do I just put it all in the freebie and not bother with e mail follow up sequence. Thanks.

    • After the person opts into your email, put them on an autoresponder sequence where they get several emails that contain stories, testimonials, images etc. Weave the content within 7-10 emails they receive immediately following the days they optin.

  33. Josey Stafford :

    I’m stuck! Eventually we will be investing in an explainer video but as a new company with a low budget what else could I do for our landing page – I want people to contact me about availability – how do I encourage that when they come to our site? http://www.SixpenceEventsMN.com

    • You need to give away bigger things of value. Have you created a lead magnet for your service? I also noticed that you don’t have a blog. You’ll want to blog consistently so that you’re attracting people to your site and can then convert them into a lead

  34. neil

    do you mind if we translate your article to arabic and publish them with a reference to your name and blog?

  35. David Cornish :

    Thank you so much for your great post sharing. According to maximum content on your landing page needs to focus on helping your Visitors.

  36. I’ve been needing serious help with landing pages.

    You seem to read my mind!

    thanks

    • It was serendipitous 🙂

      Making tweaks and changes on your landing pages will can make a big difference to your bottom line

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