The Complete Guide to Building a Successful YouTube Channel


There are opportunities everywhere for content marketers.

Different channels, different types of content, and different websites.

One that I think is criminally underutilized is a little site you might have heard of:


It’s by far the largest video sharing site—nothing even comes close to it.

Get this: YouTube has over 1 billion users.

Those billion users account for over 4 billion video views a day.

You can find literally any type of audience on YouTube, which means that just about any business can find a way to benefit from marketing on it.

image15And while other video sites have decent levels of traffic, most businesses could start today on YouTube and do fine because it’s far from saturated.

In truth, few businesses actually invest in YouTube marketing.


Because it’s difficult. Compare a video and a blog post about the same topic and of similar quality levels, and the video will cost more.

Smart businesses know that the cost can be worth it, but the higher barrier to entry scares away the rest.

If you’ve been considering marketing on YouTube, or you’ve just started and haven’t really found your feet, this post is especially for you.

Want to build a successful YouTube channel? Then organize all your ideas in one place across all the document apps you use.

I’m going to show you all the key components of creating a YouTube channel that thrives. Your videos will get views, and those views will lead to subscribers and sales for your business.

Video is still content, so you need to start with an audience

You should treat a YouTube content strategy just like you would treat a content strategy on any other channel.

Your content needs to be created for a specific audience you want to reach.

The more you define your niche, the more your content will resonate with viewers.

At this point, there are three main aspects you need to determine.

Aspect #1 – The type of person: First up is the type of person you want to create content for, which should be the same type of person who buys your product(s).

For example, if I were creating a channel from scratch today, I would be creating content for business owners and marketers because they are also the ones who buy my training courses and hire me as a consultant.


Try to get even more specific than that. For example:

  • beginner marketers
  • expert marketers
  • marketers in North America

You can often narrow your audience by being more specific about their knowledge level of your topic and location.

A narrow audience is a good thing because it allows you to make your content just that more targeted.

You can’t create content for beginners and experts at the same time, so if you try to, at least half will always be dissatisfied.

Aspect #2 – What do they want to do? The second part of defining your audience is to specify their main goals.

Are they trying to make more money? make their home look better? learn to cook better? get in shape? And so on…

Determine the things they care about the most. Ideally, it will relate to your product as well, but it’s not always necessary.

For example, I could create content for “expert marketers who want to get in better shape.”

Even though those videos wouldn’t be directly related to my products, they still attract the attention of my target market. This would allow me to get my marketing advice in front of them and, eventually, my products as well.

The main point of content marketing, including videos on YouTube, is to attract the attention of your target audience.

So, if you see a need that hasn’t been filled, jump on it regardless of whether it’s directly tied to your product.

Aspect #3 – How do they want to consume it? Finally, you just want to do a common sense check and determine whether the audience you’ve nailed down actually wants to get their solutions in the video form.

It doesn’t necessarily have to be the whole audience, but it should be a large part.

Video is great for certain types of content:

  • tutorials
  • overviews of strategies
  • education on a specific topic
  • demonstrations
  • product reviews

Marketers, and just about any audience, would love to get fitness tips through videos. It makes sense because it’s the simplest way you can show movements and explain complex topics.

But it won’t suit all types of content.

For example, let’s say your audience wants to find resources.

You can’t exactly put a list of tools and resources in a video because it’s not easily scannable.

Once you’ve come up with an audience with a specific need that can be fulfilled with video, you’re good to move on to the next step.

3 Steps to videos that attract views

Marketing on YouTube has a lot of similarities to SEO.

To get views, one of your main goals will be to rank in YouTube’s searches without putting in more effort than your initial promotion.

You could try some black hat tactics, just like in SEO, to get the extra views, but that’s never a long-term solution.

Instead, you need to create videos people actually want to watch. There are three steps to it.

Step #1 – Accomplish or entertain, pick one: Ask yourself why someone watches a video. There are really only two reasons why.

Either they want to learn something to solve a problem, or they want to be entertained.

You need to make sure that your video accomplishes at least one of these, if not both.

The reason why understanding this is so important is because it will shape how you make your videos.

Does a super long introduction help your viewer learn what they want? No, they don’t care about a theme song. This isn’t a TV show.

Does the viewer care about an in-depth history to the problem? Again, no.

They want their solution delivered as concisely as possible.

Your goal is to make your videos as useful as possible because that’s what’s going to bring you subscribers and long-time viewers.

Step #2 – Quality always comes first: Even though YouTube is far from saturated, one aspect that really impresses me is the quality of the videos put out by popular channels.

They’ve quickly figured out that viewers won’t watch low quality videos.

Compare this to blogging: the standard level of content has only gotten to a high level in the past few years, and there are still plenty of businesses producing ugly content without much value.

There are two main types of high quality videos that you’ll come across and that you’ll probably want to produce yourself.

Let me clarify what I mean by quality: I’m talking about how good the video looks.

High quality videos look professional: they have good lighting, aren’t blurry, and look like someone invested some time and effort in them.

The first type is the classic white background. Derek Halpern often uses it in his videos:


Not only does it look professional, but it keeps the focus on you rather than some random things in the background.

The other kind of popular video is the whiteboard video, where narration is done alongside drawings on a whiteboard:


These look great and are an entertaining way to explain complex products.

How do you make videos like these?

Well, the white screen background (you could also go with a green screen) type of video is pretty easy.

It’ll cost you a few hundred dollars in a photography store to get set up the first time (for a low cost version), but that will last you a long while.

Here’s a great video on how to get your own setup:

Once you have the screen in place, you just need a decent camera, and you’re good to start filming.

The whiteboard videos are a bit trickier unfortunately.

If you don’t have the illustration skills yourself, you don’t have any choice but to hire someone to do it for you.

Create a job posting on any of the major freelance sites to find a whiteboard explainer video creator or designer, and you should get a few applicants with experience:

On top of filming a high quality video, you will also need to edit it.

Good editing allows you to make the video flow nicely from one section to another to keep the viewers’ attention.

Again, you’ll need to hire a freelance video editor if you don’t have the skills yourself.

Step #3 – You need to make a name for yourself: Having your own YouTube channel is a lot like having your own TV show. You need subscribers who will watch your videos on a regular basis.

That’s why a single video, no matter how good it is, is not enough for YouTube marketing success.

Compare it to the pilot episode of a TV show. Even if it gets good ratings, that doesn’t ensure that it gets picked up for a second season.

You need to commit to making regular videos for your channel.

Take Derek Halpern, whom I mentioned before. He has close to 90 videos on his channel from my quick estimations.

He created those over a period of a few years.


This does a few major things.

Firstly, it gives him the chance to accumulate subscribers. Even if your first video doesn’t impress a viewer enough to make them subscribe, maybe another one of your videos in the sidebar will.

On top of that, every time a subscriber sees a video, there’s a good chance they will share it. This will lead to more views every time you release a new video.

The number of views your videos will get is not linear. It will start slowly, but like a snowball, it will grow exponentially over time.

If you’re going to do whitehat video marketing on YouTube, plan to give it a year or so before you see real results—but that doesn’t mean it’s not possible to get them sooner.

Start with basic video SEO

The next step of making your videos work for you is optimizing them for search.

Your primary goal is to get a video to rank in the results of YouTube searches, but it’ll have an added benefit of ranking in Google results as well:


Videos often show up in Google results, and it can drive a decent number of views to your video.

I wouldn’t rely on showing up in Google because videos don’t show up in all searches. However, it can be a nice boost to your views, and you can maximize your chance of showing up in searches by targeting phrases with the following keywords in them:

  • tutorial
  • review
  • test
  • what is ____
  • video
  • explanation
  • how to ____
  • walkthrough

Now back to YouTube optimization. There are two major parts of the ranking algorithm that you need to optimize for.

Part #1 – Your video information: The first thing YouTube looks for is whether your video is relevant to a search.

It’s a fairly simple search engine; it looks for keywords in three areas of your video:

  • the title
  • the description
  • the tags


You don’t need to—and shouldn’t—keyword-stuff.

Include your keyword once in the title, once or twice in your description, and in the tags if it makes sense.

Here’s an example of the description from Brian Dean’s “advanced SEO” YouTube video that he ranks highly for:


He mentions the keyword at the very start and the very end of it.

But notice there’s a lot more to the description than just the keyword.

YouTube doesn’t have much to work with when it comes to ranking videos. The title is only a sentence long, and tags can’t be weighed too heavily because they contain limited information.

This makes the description the main source of additional information for YouTube’s algorithm.

By including a detailed description of the video, you’ll naturally include related terms the algorithm can use to understand the topic of your video. This will make it easier to rank for relevant terms.

Part #2 – User engagement and feedback: Not surprisingly, YouTube’s algorithm has taken an approach to ranking videos that’s similar to Google’s approach.

Instead of just using the basic information an uploader provided with a video, it also looks at how users interact with your video.

The simple concept behind it is that if users are indicating they really like your video, it’s probably a good one to show to more people. Naturally, the algorithm ranks it higher.

So, what does it look at?

There are a few major areas of user feedback YouTube can consider when evaluating a video.

The first is how much of the video most viewers are watching.

If they all drop off after the first 10 seconds, that’s a bad sign. But if 50%- 60% of your viewers watch the whole video, that’s fantastic.


You can check this in your account’s statistics, where you’ll see a graph similar to the one above.

Where else can YouTube get feedback from?

  • Overall views – From YouTube’s perspective, if a video is getting a lot of views without its help in the search rankings, it must be good. More views typically lead to better rankings (as long as the audience retention is good).


  • Rating (thumbs up and down) – Users can also rate a video by giving it a thumbs up or thumbs down. The higher this ratio is, the better.
  • Views to subscribers – If a video is really good, a lot of people who view it will click the “Subscribe” button underneath. Similarly, no one will subscribe after watching a bad video.
  • Views to favorites or social shares – Just like with subscribing, people will also share a video only if they like it.
  • Comments – If a video is inspiring a lot of comments, it may be good. YouTube can’t put much weight on the comment count since comments could be negative too.

Using all these factors, YouTube comes up with an appropriate score for each video to decide how to rank it.

The biggest thing you can do to optimize these engagement factors is to make high quality videos (as discussed above).

There are a few other small things you can do as well, which I’ll show you throughout the rest of this post.

Views rule YouTube rankings

While there are several factors that contribute to YouTube rankings, quality views are the most important.

When I say “quality views,” I mean a situation when the average viewer watches most of the video.

For almost any term you search, the results will have one thing in common: all the videos will have a lot of views. Here is an example:


For “advanced SEO,” the lowest view count of the top results is over 3,600.

It’s important to understand what “a lot” is to an algorithm.

The difference between zero and 2,000 is greater than the difference between 2,000 and 200,000.

Once you have a few thousand views, you have what you need to rank.

Why? Because now YouTube has a large enough sample size to compare your video’s engagement to the others’. Things such as retention and rating become viable ranking factors.

The takeaway:

You don’t need to get hundreds of thousands of views to rank well, but you do need to find a way to get your first few hundred and, if possible, first few thousand on each video.

As you get more and more subscribers, you don’t have to focus on promotion as much because your videos will automatically get thousands of high retention views from your fans.

When you’re starting out, you have many options to promote your videos. I’m going to show you four of the best ones.

Option #1 – Cross-promotion: If you already have a bit of a name in your niche, cross-promotion is a great place to start.

The idea is to participate in a video hosted by the top YouTubers in your niche in order to get exposure to their audiences.

Rand Fishkin does it often:


At the end of this video, you should be able to ask the viewers of the channel your video is featured on to subscribe to your channel. Make sure you place a link for it in the description.

To find these channels, search for big keywords in your niche on YouTube, and check out the number of subscribers the users on the first page have.

For example, I could take a look at Josh Bachynski’s channel as he ranks highly for “advanced SEO”:


Clicking his name under the video will take you to his profile, where you can see his subscriber count in red:


Obviously, the bigger the number, the better.

Try to target at least 20-30 users with a solid base of subscribers. Find their email addresses, and send them a pitch offering to create a video for them.

Ideally, you’ll get at least a few guest opportunities.

Option #2 – Promote your videos to your email subscribers: If you’re producing high quality videos, why wouldn’t you share them with your audience?

Better yet, why don’t you create a blog post to accompany each and embed the corresponding video into the post? This is exactly what Derek Halpern often does:


Then, readers can choose whether they want to read your post, watch your video, or do both.

When they watch the video while it’s embedded on your site, it still counts as a view.

If you have a couple of thousand email subscribers already, you can get your YouTube channel going really fast if a good portion of those subscribers watch your videos as well.

Option #3 – Email outreach: Videos on YouTube are just like any other type of content. One of the most effective ways to promote them is with email outreach.

Make a list of top bloggers in your niche, and send them an email about the video.

Ask them to share it with their audience if they think their audience would enjoy it, but also explain why you think the audience would.

Option #4 – Advertising: YouTube also allows businesses to buy ads on the site to promote their videos:


The average cost is about $10-$30 per thousand views. With practice, I think you could get the price down even further.

If you’re spending a few hundred dollars (at the minimum) to make a video, doesn’t it make sense to spend $50 to promote it initially?

I think it does, particularly when you don’t have many subscribers.

Here is my complete guide to using YouTube ads for businesses.

Don’t waste those views! Here’s how to make them count

At this point, you should have a pretty good idea of how you’re going to make videos and get those initial views.

Assuming your videos are solid, you should be getting a stream of organic traffic from YouTube itself.

But remember what the whole point of creating a YouTube channel is.

It isn’t to get views. It’s to increase your business’ sales.

To do this, let’s take a step back and consider where YouTube would fit within your sales funnel:

Get your social media leads into the sales funnel

It’d be right at the top.

It’s the marketing channel where you get the attention of your potential customers.

But the next step has to be to get them onto your website and onto an email list.

Part #1 – include a call to action to get subscribers on YouTube: When you want to get someone to do something, you need to ask them to do it.

In this case, you want your viewers to subscribe to your channel.

Subscribers will get notified of your latest videos, and a decent portion of them will watch all your videos as you release them.

Not only does this help you rank better, but it also gives you another opportunity to get these people to your website.

And sure, some viewers will subscribe to you without any prompting, but most won’t. A call to action will significantly impact your viewer-to-subscriber conversion rate, which is why all top YouTubers do it.

You have a few different options for a call to action; I recommend testing them all with your audience.

The first option is to create a nice big “Subscribe” button at the end of your videos.


You can see why that’d be effective.

To add the button, you’ll need to modify your Google Adwords settings to allow you to have access to the CTA (call to action) panel in YouTube itself.

Here’s a great video that shows you the entire process:

Your next option is to simply use annotations on your videos, which you can configure when you upload your videos.

For example, look at the way “BBALLBREAKDOWN” uses annotations to prompt viewers to either subscribe or watch another video hosted on the channel:


They compared the conversion rate of this approach with not having any CTAs and found that CTAs converted an impressive 31 times better.

Finally, you can also take a few seconds at the end of the video to ask viewers to subscribe. This can work better because most viewers won’t shut off the video while you’re (or your narrator is) still talking.

Part #2 – put a link to a landing page in the description to capture email addresses: In order to get people to your website, you’ll need a link somewhere.

You can test adding it to your videos, but the best place is your description.

You should add a link to a landing page for a relevant newsletter to all your video descriptions:


Don’t just link to a blog post because those won’t convert nearly as high as landing pages will.

3 Simple but crucial tips about YouTube marketing

By now, you know just about everything you need to know about building a successful YouTube channel.

However, there are a few final tips that I’d like to give you that can make a big difference in your success.

The first is that building a successful YouTube can take time.

If you have a large email list or existing relationships with influencers to leverage, you can get thousands of views in no time.

But if you don’t, like most businesses, expect to create great videos for at least a few months before you start getting thousands of organic views. Don’t give up if a few videos fall flat—keep going.

The second tip is that you will get negative comments from time to time.

There are two types of negative comments, and you should handle them differently:

  • troll comments – these are not serious comments; they are made just to get a reaction out of you. There’s nothing you can do about them except ignore them.


  • honest comments – when you first start out, you have a lot of room to improve. If someone says something legitimately negative about your video, take it as an opportunity to learn and improve your future videos.

My final tip is to remember YouTube is a marketing channel. Like with any other marketing channel, you should not build your business on it.

Instead, always look to drive those YouTube users back to your website so that you can grow your email list. This way, even if YouTube bans your account for some reason, your business will still be fine.


YouTube is a fantastic marketing opportunity for businesses interested in content marketing.

Almost all audiences use YouTube, and there really isn’t too much competition yet.

I’ve shown you everything you need to know, including the type of videos you should be making, how you can get consistent, how to get free views to them, and how to turn viewers into customers.

Now, you need to take action.

If you’ve been considering YouTube marketing, pull the trigger. Create a plan based on this post, and create your first video as soon as possible.

If you have any questions about how to determine whether YouTube is right for your business or how to make the most of it, let me know in a comment below.


  1. Manpreet Singh :

    Fantastic post Neil!

    Thanks for the helpful information.

    Do you have a youtube channel?

    I’ve seen you on other people’s videos but never came across any of your own video.

  2. Visual content is going rule in the future.

    This post will be helpful to create a successful YouTube channel. Thinks

    • You’re welcome Umesh!

    • Julie Syl Kalungi :

      Visual content has always been viral Umesh. We humans are visual beings from the stone age times, visuals is how we communicate best so Video, Livestreaming, etc is the way to go.

      Neil, you have nailed it again (no pun intended 🙂 ) I actually found the video on adding a call to action useful…Although Google has changed the settings in Adwords campaigns etc. so its kinda not up to date. So Perry might like to do an update Video all He has to do is cut & edit & paste the undated video. Nothing like a Tutorial that doesnt look like the instructions!

      I am growing my YouTube Channel organically and I am finding all these tips on YT its like the universe is telling me something. Cheers

      • It sounds like it is serendipitous Julie 🙂

        Thanks for the heads up. I think videos are the future and there is TONS of opportunity for everyone.

  3. Awesome post Neil!

    Thanks for the helpful information. Youtube is also a great source of traffic.

    Why don’t you use Youtube for your videos? 🙂

  4. Great post as usual Neil. But something which I can work on only in the coming months. I am fairly new to blogging.. And I think I don’t have the bandwidth to produce video content. Nevertheless, very useful information. Thanks! 🙂

  5. Eduardo Cornejo :

    Hey Neil,

    Amazing post.

    I’ve been meaning to start YouTube for a good while so I’ve been researching, but this helps so much in the technical sense. I felt like I knew a lot about what I want to do and how to portray myself, and my demographic is already established because of my blog, but this helps me in an SEO type of way.

    My initial plan is to create mini private videos that can only be seen if I share the link, and will use those to further enhance my articles, which are fitness related. So, I’ll demonstrate exercises if necessary, etc.

    By around summertime, about a year from when I started the blog, I will try to do well done 15-30 minute videos that can help and entertain. For this I’ve turned my room into a full gym, so that will be fun.

    Thanks for this post! 🙂

  6. Christopher Pontine :

    Hey Neil,

    Great post:

    Quite a shocking number to know YouTube ranks #2.



  7. Thanks for the overview Neil. The timing of this post was perfect. I was just putting together my 2016 sales strategy and youtube was next on the list. Great content as usual!

  8. Neeeraj Goswami :

    Really nice & usefull information.

  9. Hello Neil,
    Thank you so much for this wonderful article. It is just in time for me as I have plans to make a Youtube channel for my craft videos in 2016…hopefully. While how-to blog posts are popular, videos have a hands-on format which makes it easier to teach. Thanks for this useful information.

  10. very good article, I started a channel on youtube a short time and the visits come very slowly, I will use these tips to see if it helps

  11. Hey Neil

    A very good, in depth post about one of the most highest traffic websites in the world.

    Great content and great information thank you!


  12. Thanks Neil. What many do not realize about youtube and video content marketing is that humans are programmed to follow people they can see. I believe most entrepreneurs do themselves a disservice by not having at least 10 high quality videos online in the course of a year. These videos should be what I call their “greatest hits”. For example this post as a video will rival some of the paid content online. Good stuff

  13. Anjana Rajendran :

    Important information in a nut shell .Thanks for sharing.I have started making a the information is very helpful to mr

  14. Excellent and inspiring post, Neil – thank you.

    I am a great fan of YouTube – and not just cat videos and popular music.

    Will give serious thought to this medium later on in the year – lovely way to look your target market in the eye and walk the talk – many of us are more ‘picture visual’ than ‘word visual’ so it’s a lovely addition to our armoury (or bouquet!).

    Thank you.


  15. Marco Benavides Ferlini :

    Hey Neil!

    This is another fabulous post with lots of great information regarding YouTube videos. Anyone still thinking about doing YouTube videos and building a successful, money-making channel – STOP THINKING!

    Just follow Neil’s instructions. As we go deeper into web 3.0, people are becoming more and more visual, and you should cater to that trend.

    At my company, we’ve developed two courses that cover YouTube SEO in-depth for the same reasons that Neil has done this post. People want to know how to make money with YouTube.

    No matter what you decide, take action. Imperfect action trumps perfect inaction. If you’re caught in analysis paralysis, snap out of it and take some sort of action. Once you start taking action, build on your momentum.

    Don’t just read what Neil has to say, go and do it. Nothing beats the excitement you feel when your videos start ranking and converting and the checks start coming through. So what are you waiting for? Do it!

    • Great way to bring it home Marco. Exactly, it’s a big opportunity, many are jumping on it and most people don’t get it yet.

  16. Great Post Neil. I just started with Youtube recently so I am glad you did this.

    The one thing I have on my list that you didn’t cover was the fancy CTA / subscribe pages at the end of videos that display other videos playing, as opposed to just text. That is next on my list.

    Thanks for the great content, as always.

  17. Neil,
    Excellent post as usual!
    My nephew is currently building his YouTube channel and he’s seeing some pretty good results without implementing any of these strategies. I linked him to this post. I’m sure he’ll get a LOT out of it.

    Your message “The more you define your niche, the more your content will resonate with viewers.” reminds me of the 1000 true fans article. Perfect statement.

    Thanks again!

  18. Thanks Neil, This blog post is Very informative and will help anyone get their YouTube channel off to a good start or even take their already setup channel to the next level. To you have some good recommendations to video software and cameras or other tools that would help a lot at making videos?

  19. Hey Finally I Found The Best Post About Complete Guide to Building a Successful YouTube Channel,
    Because On Internet Every One is Only Talking About How To Rank Your YouTube Videos Overnight.

  20. Great post Neil as usual! Quick question, now that live streaming is so big do you think numbers on youtube may decrease or should we live streamers be repurposing those videos and adding them to youtube to optimize? And if so should we edit down for the youtube platform or leave as is? It’s so interesting to see impact of live streaming in last year. I save my videos to Katch and optimize titles and now they have collections so I add keywords in there too and keep wanting to add more videos on my channel, have about 52 videos,

  21. Neelam Kumari :

    Again i found great post. thanks Neil

  22. Great Post Neil. I am also pretty successful on YouTube and earning a descent income.
    I have started a channel on youtube called ” A to Z Youtube Tutorials” to help beginners to create their own channel. I have covered most of the advanced topics as well. I kindly request you to take a look at it and if you find it useful, i request you to share it with your audience. Thank you so much.

    Here is the channel URL :

  23. Thanks for the worthy tips to create youtube channel successfully!! Insightful Post!!

  24. I’ve been using YouTube marketing for years and now I have 832 subscribers. Also I studied dozens of marketing methods earlier but still I found som great tips here, Neil: the importance of those call-to-action buttons. Great tips!

    • Great job and attracting 832 subscribers Roland! Adding a call to action will get people engaged and hopefully help you grow your subscriber numbers

  25. Satish kumar Ithamsetty :

    YouTube is very good part in advanced SEO part. This is awesome guide to improve youtube video promotionals. It helped me with more unknown points.
    Thanks neil patel for this guide.

  26. Hi Neil, I’ve already created YouTube channel but your post will be helpful to make it successful.

    Thank you so much for this wonderful article!

  27. Thomas McCallum :

    Thanks again Neil. I can see everything your saying about youtube as a platform. I love youtube. When I get a notification on my phone regarding a channel I subscribe to, I’ll click through and consume the content right away, or later in the day. The quality of the video, and the actual value are things that are a must to get that kind of response, as you pointed out.

    • The more energy you put into making awesome and engaging videos, the better your results. Especially since people around the world are trying to get attenion

  28. thank you so much for this wonderful article This is awesome guide to improve YouTube video promotional

  29. Elaine Gerstley :

    Awesome stuff Neil! It’s really helpful for me to build youtube channels. Thanks for enhancing our knowledge.

  30. Hey Neil,

    That’s some wonderful information you have shared here. YouTube is one giant piece of the pie that no marketer should miss!

    I’ve recently started to get active with making videos. And yes, as you say it does take time to build up on those views. Consistency is the key here.

    And unlike a standard blog post, making videos is expensive. In order to make decent videos, one has to have a decent studio or a background, and invest in tools like camera, microphone, software etc.

    But it is all worth it 🙂 Thanks once again. Have a great weekend!


  31. Awesome Post Neil. Very informative and great helped to me, one of video makers in digital marketing world

  32. Hey Neil,

    Question: I’ve been building a channel of over a year with out much success. I do have an email list of 4500 or so. Ive used that medium a bit but didn’t realize getting the first couple hundred or first thousand views is huge? It’s funny even when I’ve done that the results haven’t come yet. Struggled mightily with it even though my market is kind of perfect for it. (Sports)

    • sounds like you have a solid list to work with Josepeh. Maybe you can zone in within the sports niche a bit more?

  33. I found that there so many steps to build a successful YouTube channel. Thanks for great post

  34. Mohammad Umair :

    This couldn’t have come at a better time as I have been in the process of starting video marketing for my client. This is really helpful.

    Thank you Neil.

  35. You rock.

    Details are sufficient to build a channel on.

    It will help a lot.

    Keep going.

    M B pandey

  36. Awesome content as always. Please, keep sharing!

  37. Neil I never thought I could offer you advice but here it is. The associated web site link is invaluable because the viewer does not have to leave the page. Think of it as a sitelink extension. I use to allow viewers to go directly to a scheduling page on my website. As long as the web site is associated with you you tube channel you can set this up. Hope you like this one. We met at War Room a few times dont expect you to remember but probably the only guy from the Bronx who sat with you at lunch.

  38. YouTube is the next big thing

  39. Anirudh Pulikonda :

    Thanks Neil.

    I was looking for this article only. Recently I’ve started a new YouTube channel but I donno about Whiteboard videos. Once again Thank you.

  40. Neil, this is simply outstanding. I’m putting together an ebook and will be linking to this as an example of stellar, Pillar content. Wow! So much juicy, shareable goodness in this post. Thank you.

  41. Your guides are awesome Neil! Thanks for the useful and valuable tips.

  42. jasa pacak kucing persia malang :

    happy new year. The content is too short but effective. I love the information you share here. Its an well written blog post by you. This is awesome blog post. jasa pacak kucing malang

  43. Good stuff Neil. As I am about to jump on the YouTube video train with my mad baking tip skills and tip, I find your tips and tricks to be most helpful. Thanks again.

  44. Fantastic post i have youtube channel through which i am getting 2500 views daily. I want to increase upto 5000 views daily but could not do now got some point which i will implement and hoping some good result.

    • That’s a lot of views Mukesh, seems like you’re doing well. This guide can definitely help you reach your goals, let me know how about your results

  45. Hi Neil, and thanks for a very useful post. I have made some videos but for some reason did not publish them yet. Now I got that inspiration.

    Did you know that your embedded videos are not responsive? At least not on my iPhone.

    My latest blog post shows a simple fix for that 🙂

    Wish you a restful Sunday!

  46. Thanks for youtube channel guide.I will try to make some video. thanks one again.

  47. Perfect guide for youtube channel creation. Thanks Neil for sharing this.

  48. Remsun Debbarma :

    I personally find YouTube as one of the best sources for branding any product or website, along with easy to connect with readers extra advantage on another hand. I was also thinking on starting my own channel.. Thank you for great tutorial..
    Best Regards

    • Remsun, It’s great to hear that you were inspired to start your own channel. Your game will change once you integrate this into your strategy.

  49. Awesome Stuff Neil. Would Definitely like to start a YouTube Channel under my brand name. YouTube is the 2nd Largest search engine after google and its scope has been increasing day by day as people are preferring watching videos over reading.

    • It’s huge TechCyton, and it’s here to stay. There will only become more and more opportunities for those who are willing to take action

  50. I was thinking to start a youtube channel related to tech.Thank god I came across such a nice article.It helped me understand major points to consider.Thank You

  51. Good read! I’m planning to start a youtube channel this year. I learned how to use whats trending and videos to get more quality traffic for my online business.

  52. This is really good. Really surprised.
    Great job Neil!

    A couple of things worth looking at:

    Likes/dislikes, shares, comments do not have a direct affect on the algorithm. It’s indirect as those get publicly shared to the followers but not in the sense that the amount counts. This comes from a reliable source (Tim Schmoyer)

    ~50% of viewers are mobile/tablet and that’s growing. Annotations dont show on mobile/tablet. Less emphasis should be on that and more on Cards.

    Views matter much less then Total Watch time and Session watch time. Session watch time is critical because of you send out emails and you’re the one who brought them onto Youtube, you get all the watch time even if they start watching other people’s viral videos that took them weeks to make since YOU brought them on.

    An emphasis should be put on audio quality and lighting as both are highly overlooked for Youtube success

    • I think you’re right about putting an emphasis on audio quality and lightening, I know those are important for me when I’m watching something

  53. Well …I Appreciate your article..quite cool and helpful
    Thankyou for posting!!

  54. Chris jeffery :

    Thank Neli , i keep learning new things from you!
    am considering creating a youtube channel for my blog techslodge

  55. Hi Neli
    It is just a niche post and quite long one too. I have just bookmarked it. This guide will definitely help me to build a successful YouTube channel. I noticed Troll comments is not an issue. But is there any way to find the troll comment? Is that same way like what we get for the blog post comment? Will that make any issue in our YouTube channel? I am new to this part. So kindly provide the solution.

    Thank you

  56. Informative and helpful post

  57. Awesome guide, Neil!

    We’d like to create email courses on Highbrow based on QuickSprout’s guides? Highbrow is a learning platform of bite-sized courses delivered straight to inbox daily.

    How can I reach you to discuss this opportunity?


  58. Liudas Butkus :

    Great tutorial for starting out with YouTube 🙂

  59. I really appreciate the time you take in creating such wonderful content. Thanks mr Neil Patel and keep it up!!

  60. Great post. But I have a question:
    I know that we can add subtitles in the videos and that can improve ranking, but could we transcribe them and put them on our websites?

    • Yes, you can transcriber and put them on the website. I would get the transcription cleaned up and organized though

  61. Just like all other posts. This one is also awesome. Will follow your tips to build a youtube channel for my site right now our youtube link is blank.

    • This will be a great guide to get you started Shanaya. Try incorporating a couple tips at a time so you can track and measure the changes in results.

  62. Taranpreet Singht :

    Hello Neil Sir,

    Each & every word of yours in this blog post is ‘highly valuable’ for me. And I’ll definitely be sticking to it while developing “YouTube marketing strategy’ for my website.

    Thanks a lot!

    • Taranpreet, I’m glad you found this all to be so valuable, that means a lot. Let me know how the strategy works out for you.

  63. salman noorani :

    I m a youtuber since last year now.. but have not tasted succes yet. I m making videos on various aspects like tutorials, tips and tricks, motivation, funny.. but gets fail to make it its reach larger.. please put some light on this that what should i do to make it go viral. Thanks.

    • I can understand how you would feel frustrated Salman. Youtube is a tough game, but you need to stick with it before you can begin to see results. Think of all your videos as practice that you get to become better and better on video

  64. Megha Saundaryasansar :

    Hi Neil, would be really greatful if you can post guide on how to embed codes for giveaway tools/rafflecopter etc on Blogger platform.

    • Thanks for the suggestion Megha, I think most of those tools have wordpress plugins these days. Check with their support team

  65. I think video is great for those people who are not so camera shy. Unfortunately, I don’t have the gift to stand in front of the camera and edit stuff.

    • Most people feel a little shy or awkward at first, that was especially the case for me Ivan. Like anything you do, performing in front of the camera is a skill, something anyone can develop. Start learning about communicating through body language

  66. Have I missed something? You state:

    …”I don’t have a youtube channel… yet”….

    So how can you author a guide on “Building a Successful YouTube Channel” ???

    How have you measured your success?

  67. Another Great Post, Neil.

    Thanks so much from South Italy. 🙂


  68. I am planning to start my youtube channel. This post is really helpful for me. Thanks

  69. Hi Neil !
    A very good, in depth post about one of the best websites in the world.
    Great content and great information thank you!

  70. Great post once again Neil. If done correctly YouTube can generate good traffic. I believe video markering is the future of SEO. Do you think so?

  71. Well …I Appreciate your article.. The Complete Guide to Building a
    Successful YouTube Channel

    quite tool
    and helpful

    Thankyou for posting!

    • You’re welcome Viyeye, having a successful Youtube channels is a sure fire way to grow your blog and online presence. Let me know how things work out for you.

  72. Lori Gosselin :

    Hi Neil,
    I see that I’m not alone in my new YouTube venture! I add my thank you to all the others and I, too, have bookmarked this post. Wonderful content here. Thanks!

    • You’re in good company Lori, many people have a difficult time getting momentum at first. This guide will help you build your channel effectively so you can spend your time focusing on the strategy.

  73. Hi Neil Patel,
    As always your this post is also fantastic. Such a supportive & detailed information giving by you through your blog.
    Thanks for your precious post……………..

    • You’re welcome Amit, I’m glad you liked it. I hope you get value out of implementing the ideas and build a youtube channel of your own.

  74. somnath banerjee :

    Got no idea about YouTube marketing except a place where we can upload video.

  75. Hi Neil, fantastic post.

    I’ve added this to my evernote research I’m doing for creating a new channel.

    I’m basically doing 2 x channels. My personal one for my branding and
    a creative commons based channel where I share and monetize authority figures
    in my niche.

    This post has really filled me with confidence on starting these up asap.

    Thanks again for this very useful guidance.

    James Hughes

    • That’s awesome! It sounds like you’re on the right track developing a youtube channel, working with authority figures AND simultaneously building your own personal brand. The demand for video content is skyrocket, so you’ll have a ton of opportunity. Let me know how things work out for you or if you need any help.

  76. Great article from Great Person. Thank you Niel Patel for the great article. Today i found new techniques for my youtube channel.My channel is linked with adsense and im getting low cpc like 0.01-0.03 so can you tell me how can my cpc will increase?

    Thank you

    Arbaz Shaikh.

    • It will all depend on your content, what you’re posting, when etc. The more subscribers you get, views, engagement etc, that number will begin to rise.

  77. yes sir i have 59 subscribe and 900+ views daily.

    • That’s a great start! Keep it going and notice your momentum building up. Let me know if there’s anything specific I can help you with.

  78. Tarannum Khatri :


    Great post. I have one question. What should be ideal frequency to publish videos on new channel?



    • Aim to publish a minimum of one video per week. If you do more, make sure you’re publishing it at the same time every week.

  79. HiNeil I have a youtube channel with 80+ videos and im working hard on it from 6 months.I searched on google how to get traffic on my channel but im not getting success.Im only getting 600+ views daily and earning of 0.010-0.26$.Im now feeling very hopeless bez im not getting any earnings.Now i only have hope from you if you can share some knowledge of how to increase youtube channel views it will be grate.

    • If you want to earn money from youtube videos, you’ll need to get to a significantly higher number than 600 daily views, although it’s not bad. Instead of trying to make money from youtube, create content that brings your viewers to your own site, that way you have more control over how you monetize.

      • Hello neil thanks for helping me.1)From 6 months im trying to make money but im falling to get success my lifetime earning in adsense is only 30$ of 6 months.
        2)And i have read articles of how to increase cpc so some bloggers suggest highy paying cpc keyword like Insurance Loans, Mortgage, Attorney, Credit, Lawyer, Donate ,Degree Hosting, Claim.I used them in my video title also but no good cpc can u tell me how can i use this keywords?

        • Don’t beat yourself up over it, it’s not easy earning money online so persistence is key. You’re also target the most competitive industries, so it’ll be very difficult. Find a topic you can be passionate about, and research existing blogs.

  80. Thannks Neil! This will help me a lot. I’ll start implementing soon…

  81. Gurmeet Singh :

    I was in the dire need to such a well-explained guide regarding building my own YouTube Channel. Thanks for sharing this ultimate guide.

  82. Octavia Sosa :

    Great post Neil!

    Thanks for the helpful information. Youtube is also a great source of traffic.

    • You’re welcome Octavia. You can move really quick with Youtube and have some fun doing some creative stuff.

  83. Starting a YouTube channel would you advise using my name or the name of my company? How does it affect long term strategy, if at all?

  84. I was thinking to start a youtube channel related to tech.Thank god I came across such a nice article.It helped me understand major points to consider.Thank You

  85. Jhon Smith :

    Awesome post. Really great tips for a perfect blogging. I am now focus on creating high quality content for my blog and this article really helps me a lot.

  86. Salani Kumari :

    Woww this is wonderful explain and your post is killer…!

    I really enjoyed your YouTube Marketing Strategy.

    • Thanks Salani! Let me know how your youtube strategy works out. There is so much opportunity with youtube right now, it’s almost a no brainer to get started now!

      • Hello Neil Sir,

        I am getting 5K daily visits on my Single YouTube Video but my earning is very estimated earning is almost 3.86 $

        Q. 1 – I am form India and my Video is only for Hindi user…is this reason ??

        Q.2 – Can I rename with High CPC keyword and change thumbnail to get USA visitors (Grey hat tactics) ?

        Q.3 – Google Display Planner doesn’t show exact CPC, How to find HIGH CPC keywords ?

        I am waiting for you positive reply, explain me sir
        i am newbie.

        • I wouldn’t recomend using any gray tactics, I think you just need more visitors. Earning money from ads won’t necessarily make you a ton, but you’ll need more quality content.

  87. Great post Neil. You have covered everything from making the actual video to promoting to building a brand. Honestly, I believe 100% of what you had to share. People should have a call to action and links that lead back to their website.

    Anyways, thanks for the great insights Neil.

  88. Tzvi Langermann :

    Very intersting and helpful. I get a few hundred views on LinkedIn within a week, but this doesn’t translate into any push for youtube views. Any thoughts? Thanks for your time!

  89. Just started my YouTube channel , I have gotten a few views still trying to find my niche but I’m not going to give up ., I started a blog channel and get 30 + views on each post … What should my videos be about ?

    • Keep creating new videos. I think in efforts to create more, better videos, you need to work on becoming better at acting, the story, etc. Look at it from that perspective

  90. David Warner :

    A great article which has a lot of informative stuff.

  91. Wow, this has a lot of info! Thanks! 🙂

  92. I have started my youtube channel but i like reviewing phones most and i didnt have any subscribers yet and i want some products for free to review in youtube about their poducts and phones can u help me in getting atleast one to prove my talent or can u suggest me another new phone companies that are new and can give me their products for review

    • I’m not too familiar with the space, other than that it’s hyper competitive. People who are successfull in the business have been doing it for years. If you’re passionate about it, stick with it

  93. Hi Neil, I loved the tips. It is quite relevant that you did a lot of research before writing this. I love it!

  94. Hi Neil 🙂

    I just devised a plan of action based off your post. I’m going to use this to grow my YouTube channel. I’m seeking to create easy-healthy food videos (target audience: amateur chefs, single males, aspiring healthy eaters/fitness people) in the same format as Tasty and Buzzfeed Food.
    I would love if you shared with me some of your thoughts or suggestions!

  95. Himmat Chahal :

    Very useful article! Has me feeling a bit more excited and less apprehensive about beginning my attempts in video content.. ahh!

    The part about 2k viewers being “good enough” bc it provides large sample size for engagement data… brilliant insight

  96. Rahul Madakatti :

    Hey thanks Neil,
    I frequently read you blog and find it very useful. The above things I will be applying to build my Youtube channel. Feeling awesome reading your post. Keep going on….

  97. What do you think of companies like “Maker Studios”? They have a network of big YouTube channels that they cross promote and they also negotiate advertising rights differently. (I think)

  98. THank you very much Neil.
    It’s my first comment because i was always reading your content on my cellphone.
    Im french and I read you to grow up my business and it works thanks to you, so thank you !

    Merci beaucoup 🙂

  99. hii neil sir,

    I am a 17 years old student and I want to earn money by uploading videos on YouTube but I am not getting success to built a youtube channel.Pls help me.

  100. Hi Neil! this is kind of a late reply to your great post. So would you recommend uploading videos on Youtube, Facebook or your own website or on all of them the same videos? It is interesting to me since I have all three channels.

    • You should upload videos to all the platforms you use. A directly uploaded video on facebook would work a lot better than posting something on youtube and then sharing it on fb.

  101. Hi Neil ! Very helpfully article and i appreciate you for this . YouTube is great platform nowadays . These ways are very good . I want to share one more way with you it works for me. You can share your youtube video link on and got more traffic on your video . is a great platform for youtube video parmotion .

  102. Hi there Neil

    Thank you for you helpful guide.

    I am a UK lawyer who has been wondering for a long time why the legal profession do not use youtube as a marketing tool. I have started a small channel and have being trying to clear my in-tray to give it more attention.

    Is it perhaps the case that, unlike your case of health and fitness, youtube is not the best forum or way in which people tend to look for legal assistance and advice?

    Kind regards


  103. Abishiekh Jain :

    One word for this post that is FANTASTIC! You really explained everything in detail and it will help all newcomers to launch a successful YouTube Channel ! Kudos for the post. I have written a post about some Latest YouTube Tricks on Hackers Den! I hope you Like It
    YouTube Tricks

  104. Simple things want to mention.
    1 – Don’t allowed stupid comments in your blog, otherwise people not gonna feedback about your thing.

    2 – Don’t confuse to people by writing different things on different post.

    3 – Don’t write this kind of lengthy tutorial. There is so many recomodendtion out there on Internet, people want short and useful notes. Bye bye.

  105. Not only on YouTube….
    Koocam is the perfect site for those who wants to work from home by selling their knowledge.Any knowledge is required.

  106. Woaw, this is a great info, Neil it’s like you really quench my thirst, being looking for this all this while, thanks alot for this… but how do I make my blog posts receive a good amounts of views, each of them.

  107. Chibuzor Aguwa :

    Wow, this is a nice piece of info. I actually read all through to the end. It is time to take actions now… Building my own channel soon.

  108. Thanks for the article Neil, i started a new youtube channel this article helped me alot . keep posting more about youtube ranking

  109. I found this information very helpful and the narration was so friendly , felt like someone was holding a chalk and teaching right in front of me.
    Thank you

  110. I want to do give review of cars so what things I need

  111. Chibuzor Aguwa :

    I am definitely going to try this out with my new site SpecsPriceBuy and see how it goes.

  112. Mairi McHaffie :

    Thank you Neil. In a virtual word of online “experts” this has hit the button for me. Just the advice I needed to give me step by step plan to get this off the ground. Been thinking about it too long – time to take action!

  113. Very informative. Raring to go and set foot into the next online adventure! Cheers!

  114. Very helpful! I will focus on the call to action for our new channel “Owie Plays”. It was helpful what you said about the descriptions. I just wrote a sentence or two. I will be sure to incorporate more keywords into it. I had just been doing the keywords in the keyword section. Thanks for the good tips!

  115. Hi Neil. This is a great post. It’s almost a year old and still getting fantastic engagement. Well done.

    I’m interested in hearing your thoughts on the recent news about YouTube changing their advertising model in 2018 by removing the 30 secs auto play for video ads. What do you think is the reason behind it and what impact do you think it will have for advertisers?


  116. Hey Neil, I have made a YouTube channel on gaming…Plz help with some tips on making it popular…plz

  117. Learn2BlogOnline :

    Thanks for sharing such a huge informative article

  118. cameron novini :


    After looking around the internet I managed to add a subscribe button to the you tube video.

    However I do not know how to test to see if it works or not?.

    Can anybody assist me to find out whether the subscribe button I added actually works or not?.

    Also I do not like where you tube has put it. I want the subscribe button lower and not where the video is playing!.

    The video I have been testing is as follows:

    I look forward to getting this problem resolved!.



  119. Hi Neil, Thanks for this wonderful post. This is going to be so much useful while creating the videos for our you tube channel. I also appreciate your detailed and elaborate article. We are also working on creating video for our production house and i will use few of the tips from your post..

  120. Thanks for sharing the marvelous info. It is an excellent article which helps me a lot. I expect we will get this type of informative article more and more.

  121. Saksham Kumar :

    This article is awesome.

    This helped me in getting more views on my YouTube channel.

    These YouTube ranking factors also helped me

    Thank you so much for this article Neil.

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