The 6 Ways Your Content Marketing Might Be Broken (And How to Fix That)

content

I understand your frustration.

I see it every day.

I’m talking about marketers, or aspiring marketers, who put a lot of effort into their content marketing but just don’t get the results they need.

The truth is that effort does not equal results.

Working hard doing the wrong things won’t produce any significant results.

And that’s what most marketers do. They have a broken content marketing system.

While a lot of the pieces are right, they’re making a few big mistakes that are making their efforts fruitless.

I realize that it can be disheartening to hear that, but let me assure you that you are not alone.

According to a recent survey, only 30% of marketers rate their use of content marketing effective.

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Very few (6%) say that their content marketing is “very effective.”

Everyone seems to realize the potential of content marketing, but very few are getting the most out of it.

So, instead of showing you a new tactic today, I’m going to show you 6 symptoms of a broken content marketing plan.

If you recognize a symptom, that’s actually a good thing because I’m also going to show you how to fix these flaws and get back on track to success.

I realize that no one likes making mistakes, but try to keep an open mind and honestly evaluate whether you have any of the problems I am about to describe in detail here.

Are you doing content marketing right? Check out these 6 ways to know whether it’s broken or not.

There’s no shame, everyone (especially me) has made many of these mistakes at one time or another. Every marketer needs to find their own path to success. 

1. You’re not getting as many backlinks as you’d like (i.e., stagnant search engine traffic)

If you know me at all, you know that I love organic search engine traffic.

It’s very consistent and typically grows over time if you’re doing content marketing right.

You can see what I mean in the 100k case study.

As you might know, search engine rankings and traffic are tied to backlinks, and that isn’t going to change any time soon.

The more high quality backlinks you have pointing to your content, the more traffic you will get.

I’ve written about how to get these backlinks and how to optimize your content for search engines many times in the past:

In this post, however, I want to focus on determining whether something is wrong with your content marketing.

If all is well, your organic search traffic should increase fairly steadily. Otherwise, we have a problem.

Symptom: Organic search traffic has plateaued or is slowly declining.

Step #1 – Check the numbers: Just as doctors turn to machines to provide them with data about their patients’ health, marketers have analytics to turn to.

Start by going to Google Analytics.

Using the left sidebar, navigate to “Acquisition > All Traffic > Channels,” and then select the “Organic Search” grouping.

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The important part is to look over a long enough time period.

I’ve often had a span of 1-3 months during which traffic remained relatively constant, but if you have a plateau for longer than that, there’s probably an issue (with the exception of a highly seasonal niche):

Here’s an example that shows that there is something wrong:

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There was a really nice increase of search traffic over a few months, but since then, it has either stayed the same or declined.

That indicates that there is something really wrong with this site’s content marketing.

Step #2 – Find the cure: This is a bit tougher but doable with a little bit of effort.

I’m going to assume that you know how to detect a Google penalty and that you’ve already done some basic technical SEO (like having a decent page speed).

Aside from those potential issues, the most common problem by far is not getting enough backlinks to new content.

Let me clarify – high quality backlinks. A link on a forum isn’t going to do much for your search rankings (although it won’t hurt either).

To confirm this, you need to use a link database tool. Ahrefs and Majestic are the best options.

First, input your domain into either tool:

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Once the page loads, you’ll see a graph of the growth of all the links to your site.

Hopefully, it will look something like this:

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As long as your backlink count (and total referring domains) are both steadily increasing, you’re doing something right, and search traffic will almost always go up.

But what if you see a downward trend or a plateau?

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That tells you that your site as a whole isn’t attracting any new backlinks.

Uh oh.

That needs fixing.

It’s a clear sign that your content promotion isn’t up to par.

You should be spending at least as much time promoting your content as you do creating it. If your blog is relatively new, you should spend even more time.

Aim to get at least 20 high quality links from your promotion efforts. This takes a lot of time and persistence. You might have to send out 500+ emails per article. Do it.

You won’t see the results immediately, but after a few months, your search traffic will increase and keep rising if you keep up the work.

If you’re not really sure how to promote your content, I’ve got you covered. Read through these guides I’ve written in the past:

2. Your current audience is not finding your content useful

Think about the basic principles of content marketing.

Your content needs to have value in order to accomplish anything. If your audience isn’t finding your content useful, they’re not going to continue to read it.

This is something you want to catch as quickly as possible, or it can become tremendously hard to reverse.

Here’s what happens with most somewhat loyal readers:

  • they generally like your content, maybe even love it
  • but then they read a post that isn’t very useful. That post alone won’t deter them from coming back.
  • if they come across more posts that aren’t useful within a short time period, they will not come back.

Take a second to understand that sequence.

It’s easy to produce a less than stellar post and let it slip by because your numbers won’t take a hit. In the short term, most of your readers will still be loyal to you.

But if you let 2, 3, or 4 posts that aren’t very valuable slip by, you’ll start seeing your readership decline exponentially.

It happens all the time to even popular sites. They lose a large percentage of longtime loyal readers in just a few months because they start to cut corners.

You can’t afford to do this…ever.

Diagnosing ‘weak’ content: In order to evaluate how your audience perceives your content, you need a few different metrics to get a full picture.

There are a few different symptoms that you’ll need to keep an eye out for.

Symptom #1: Your email open rate goes down…down…and down

I suggest keeping a close eye on your email subscribers at all times. These are typically your most loyal readers, which means they provide reliable, accurate information.

Here, you need to examine your email open rate. All major email marketing service providers offer some sort of report in your account that should show you your overall email open rates over time.

Something like this:

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If it’s staying steady or even going up, great. You’re doing something right.

But if it’s steadily going down, that’s a sign that people are losing interest in your content. If it’s only a slight downward trend, you may be doing okay, but you’ll want to keep an eye on it.

The reason why this is a good metric to look at is because these loyal readers will open most of your emails if they expect there is valuable content in them (why wouldn’t they if your content will improve their lives?)

If your numbers are dropping, it means that more and more of your readers aren’t expecting to find useful content in your emails.

Symptom #2: The number of “actionable comments” goes down dramatically

Truth be told, I don’t really worry about the sheer number of comments I get on posts.

Sometimes I get 20 comments; other times I get 300. A lot of that depends on whether what I am writing about is interesting to all or only certain parts of my audience.

What I do care about is how many actionable comments I get.

For me, an “actionable comment” is a comment that demonstrates that the reader not only liked the content but actually took action to apply it.

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Makes sense, doesn’t it? If you want to see whether your readers find your content useful, see if they actually use it.

Cranking up the value and winning back your readers: The reason behind either (or both) of these symptoms is usually the same.

Some time in the recent past you started publishing content that wasn’t up to the standard you set before.

It’s really easy to do, and there are many things that can cause it:

  • distractions in your personal life
  • falling into a content creation “grind”—feeling burnt out
  • getting overwhelmed by other parts of your work or business

First of all, know that it’s okay. Everyone (including myself) has dips in the quality of their content once in awhile.

But the best marketers spot it really quickly and fix it.

The solution is actually quite simple: start putting more effort into creating more valuable content.

If you can’t do that for some reason, it might be time to at least temporarily hire a writer or editor to help you.

If you’re just feeling a bit lost with your content creation, it may be time to learn some new ways to add value to your content. Here are a few posts I’ve written that will help you inject some new life into your work:

3. Your traffic is barely growing

I think every content marketer has experienced it near the beginning of their career.

They create content on a regular basis, but the traffic never amounts to anything more than a few hundred views a month.

But there are many possible reasons for that, including publishing boring content in the first place.

I’m going to assume that you know better than that and that you’re already producing some good content.

If this is your situation, the problem likely lies with your current content promotion systems.

Here’s how you diagnose it:

Symptom: You get great engagement metrics, but your traffic barely grows.

Engagement metrics tell you how much your users enjoy and interact with your content. They include:

  • average time on page
  • bounce rate
  • average pages per session

To find these, open Google Analytics, and navigate to “Behavior > Site Content > All Pages.”

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In this report, you’ll be able to see the average time on page and bounce rate of each piece of content on your site.

Two metrics will help you diagnose this problem.

In general, your content is pretty darn good if you can achieve the following numbers:

  • average time on page over 2 minutes
  • bounce rate under 60%

However, if you’re producing really long content (like I do), you should aim for even better numbers.

The point of checking these numbers is to make sure your readers enjoy reading your content, which is a signal of its quality.

If you see that you’ve met these standards for almost all your posts, it’s a sign you have the problem of poor content promotion.

The solution to getting the traffic you deserve: If you have good content but poor traffic, you need to re-evaluate your promotion strategy.

You might be faltering in two ways:

  1. You’re not promoting your content enough.
  2. Your promotional tactics aren’t effective.

For the first one, it comes down to priorities.

If you’ve found a way to get traffic to your content, spend more time and effort on it whether it’s forum posting, advertising, email outreach, or whatever other tactic that has worked for you on a small scale.

If you have a low level of traffic, any tactic that brings in a bit of traffic will work if you devote enough time to it.

You should spend at least as much time promoting your content as you do creating it. In most cases, you should spend more.

If that means you need to create less content, so be it. Put quality over quantity.

Now, if your promotional tactics aren’t effective, that’s a completely different problem.

That means you need to spend time learning new tactics and testing them out until you find some that are effective for your business.

As always, I have a few resources that will teach you just about everything you need to know to do this:

4. You’re doing everything on your own

There is no sustainable way to do everything by yourself once your business reaches a certain size.

If you do try to, three things can happen:

  • you get burnt out
  • you can’t keep up, and your business suffers large setbacks
  • you have to limit your growth

All these cases are obviously bad. And if your current content marketing system relies on you doing everything, it’s broken.

It is not set up for long term success, no matter how passionate, persistent, and intelligent you are.

If this sounds like you, and you feel that one of those three scenarios is happening (or has already happened), you need to take a step back.

Know when it’s better to get help: You wear a lot of different hats as a content marketer.

Content marketing requires a lot of different skills:

  • research
  • design
  • copywriting
  • editing
  • promotion
  • PR
  • link building

And more…

Unless you’re an extremely rare exception, you’re not amazing at all those things.

Like most marketers, you’re probably good to great at a few of them and mediocre at the rest.

By all means, you can improve those weaknesses, or you can get help.

When I tell business owners and marketers to spend more on freelancers (or additional employees), they always resist, saying something along the lines of:

I can’t afford to do that.

They’re right and wrong at the same time.

With their current content marketing system, they can’t afford it. Their growth and results can’t justify increased spending.

But what they don’t realize is that by doing everything themselves, they are costing themselves a huge amount of money.

Hiring good freelancers almost always makes you more money than it costs for a few main reasons:

  • they’re better than you – instead of struggling with one of your weak skills, like design, you can hire a professional graphic designer who spends all their time improving that one skill.
  • it frees up your time – with help, you have more time to spend on the parts of content marketing you excel at. For example, I love creating content, so I do that. Getting help with other things allows me to write several posts a week, and you can’t do that if you’re doing everything else too.
  • it minimizes catastrophes – if you get sick and you’re doing everything on your own, everything shuts down, which is extremely costly. When you have help, others can fill in to keep everything running smoothly.

I really hope that makes sense.

When you hire intelligently, you make even more money, AND you’ll get to do the work you enjoy the most.

How do you hire intelligently? I’ll be honest, hiring the right people isn’t easy. If you hire people who aren’t professional, they might leave you hanging unexpectedly, which can mess up your content strategy.

My first big advice is to know exactly what you want.

Hire for a very specific position (e.g., copywriter, funnel expert, designer, etc.), and make your requirements very clear.

As an example, take a look at 3 job postings I posted on Quick Sprout in 2015:

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You’ll notice that the main thing I look for, besides knowledge, is passion.

I like working with people who love their work and spend a large part of their lives doing it. These are the most likely people to act like professionals and always deliver on their promises.

As long as you return the favor by paying promptly and treating them like professionals, they will make your life a lot easier.

One more thing that you absolutely must do when making hiring decisions is to talk to the person you are considering to hire (phone, Skype, or whatever you prefer).

Get a sense of their expectations so you can determine if they’re a good fit for what you can offer.

Sometimes, you’ll get a gut feeling telling you that you should hire a particular person; other times your gut will tell you to pass. More often than not, that gut feeling is right, so trust your instincts.

Finally, don’t hire all at once.

Once those marketers and business owners see how hiring could actually help them, they often hire too many people too fast.

When you’re planning on working with someone long-term, rushing is the biggest mistake you can make.

Start with one position.

Even if you find a great person to hire, chances are you’ll still do a few things wrong. When you start with just one position, it gives you a chance to learn from your mistakes and then apply those lessons to the next person.

Slowly transition to the business structure you want instead of trying to make it happen overnight.

5. You’re getting views and subscribers but no sales

One of the biggest reasons why business owners think that content marketing isn’t very effective is that they don’t know how to turn it into sales.

They do a good job when it comes to creating high quality content, but then they expect that their readers would spontaneously start buying their products.

Or they don’t want to upset their audience by selling something to them.

If you relate to either of these types of people, you need to understand that the whole point of content marketing, like most other types of marketing, is to increase profits (sales).

Without any return from content marketing, how are you supposed to justify the investment in more content? You can’t.

Additionally, why would you feel bad about selling a product that will genuinely help your customers?

If you’ve been having success with your content, you understand your reader very well. No one else is in as good a position to create a useful product for them as you are.

So if you don’t have a product to sell, get one.

The more interesting problem to diagnose is when you have poor sales of an actual product despite getting a good amount of traffic.

Possible diagnosis #1 – Your conversion funnel needs work: All products have conversion funnels; some just aren’t very well defined.

A conversion funnel simply describes the path that a customer takes to become an actual customer from being a first time visitor:

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Yes, there are many different paths in each step, but you should be able to define the main channels they pass through.

For example, “visitor > email subscriber > sales pages > customer.”

Once you have your funnel defined, you can use analytics to see where they are dropping off in this funnel.

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You can create a sales funnel in Google Analytics or use some more advanced sales analytics software like Kissmetrics.

If you’re not sure how to build an effective conversion funnel, I have an in-depth guide that will show you how to.

Possible diagnosis #2 – You don’t have product-market fit: Now, if you actually have a good funnel but you can’t figure out why barely anyone is buying your products, you likely have a poor product-market fit.

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Your product-market fit is basically a measure of how well your product meets the needs of your audience.

If no one is buying, it means one of two things:

  • your product sucks
  • you’re targeting it to the wrong audience

Be honest with yourself about your product: is it really good enough to sell? I rarely see this problem with content marketers, however, since they tend to give as much value as possible.

The more common problem is creating the wrong product for your audience.

For example, if you had a blog catered to SEO beginners, would it make sense to try to sell an advanced technical SEO crawler to them?

No, it wouldn’t. Instead, a basic rank tracking tool or email outreach tool would be much more useful for them at the moment.

It’s not that your product isn’t good—it’s that your audience doesn’t have a need for it.

Instead, you should have been writing content that attracts experienced SEOs rather than beginners. Then, you’d be selling the right product to the right audience.

To fix this problem, you either need to create a different product or pivot your content marketing strategy to target the right audience for your product.

6. No other bloggers are willing to help you out

The final big symptom of broken content marketing is that everything seems to be an uphill battle.

Then, you see guys like Brian Dean who start a blog from nothing and turn it into a leading blog in their niche within just a few years.

A big reason for Brian’s success was that other influencers in the marketing and SEO niche loved his work and shared it with their audiences.

Symptom: No influencers are willing to mention you or any of your content, no matter how many of them you interact with and send emails to.

In this scenario, a few different areas of your content marketing might be broken.

Possible diagnosis #1 – Your content isn’t unique enough: You have to understand things from the perspective of a blogger with an audience.

They receive dozens of requests from other bloggers every day asking them to look at their content.

Almost all of it looks exactly the same.

It’s not bad, but it’s not unique.

When Brian started publishing his content, people took a look at it and said, “Wow.”

He created new SEO tactics and presented them better than almost everyone else in the niche.

Your takeaway: your content needs to be exceptional if you want other influencers to share your work.

The best incentive to share your work in particular is if you’re the only one who has written about something, so be unique.

Possible diagnosis #2 – You need a better outreach approach: This ties in with your promotional efforts, which we went over earlier.

One of the biggest challenges for you is to get an influencer to take a look at your content in the first place.

Your content may actually be excellent, but if you’re coming off as another blogger who just wants something, your email will be deleted.

How do you solve this?

It’s a complex subject, but the first thing you want to do is stop approaching these bloggers as people you want to do something for you.

Instead, approach them to try to build a relationship. Let them know that you enjoy learning from them and would like to become their peer in the future.

Don’t just shove a link in their faces the first time you email them. Try to research a mutual connection and send a few emails over a few weeks with no objective other than to develop a deeper relationship.

You’ll be surprised how much of an effect that little change can have.

Conclusion

It’s no secret that content marketing can produce great results. But at the same time, the majority of marketers are not having success with it.

It’s because their content marketing approach is broken.

I’ve shown you the 6 most common symptoms of broken content marketing as well as what you need to do to fix them.

Now, it’s your turn to honestly evaluate your results and determine if there’s a weakness that you can fix.

As always, if you have any questions at all, ask me in a comment below, giving me as much detail as you can.

Comments

  1. One of the main reason content marketing fails because most people don’t document their content marketing strategy.

  2. Neil,
    That’s really great points. I am agreed with these reasons especially the last one, Relationship with other bloggers is really important.
    I am also a fan a Brian Dean 🙂 His strategies are really great.

  3. I have 3 moderately successful niche sites (100K plus monthly visitors – one over 1 million). 2 get over 100K monthly visitors from organic search. 2 get over 100K monthly visitors from social media.

    All 3 have one thing in common and that is a lot of up front research before they were launched. When launched, there was a detailed game plan. The most important part of the plan was a content plan which included what type of content would be published and how content generation could be scaled.

    Not every piece published has been a home run, but because the sites were launched with a solid plan based on success elsewhere (each with their own twist), enough content has been successful so that they grew fairly fast.

    I think the easiest solution to anyone facing content promotion issues, including traffic, is spending 1 to 4 weeks researching what works in their vertical. I’m not suggesting copying work; however, you’ll get many ideas and more importantly be able to pinpoint how to improve upon existing published work in the vertical.

    For EXAMPLE: One thing I noticed in one of my niches was many sites used excessive pagination and/or slideshows. I knew one reason Buzzfeed is so successful is they put all content on one page so visitors can conveniently scroll. My site is not Buzzfeed content-wise, but I took Buzzfeed’s format and the result was a lot of positive feedback from visitors that they could scroll my content instead of having to click through to new pages or a slideshow.

    • Congrats on all your success Jon, looks like you’re crushing. I agree, spend time researching a vertical that you feel excited about and see where it takes you.

  4. Hi Neil, Thanks for this awesome post about content marketing.
    You might remember me from your last day webinar, I was one of the attendees, as you ignored my one question two times that was, “how do i promote my writing services as non-native writer” I am sorry to ask irrelevant question, it was my mistake. Your given article looks helpful to me for better content marketing strategy. However, how do I make my content error free and near to native style. I’ll be thankful for you.
    Thank you!

    • Hi Fawad,

      Speaking as an editor, I can tell you that the best way to ensure your writing is error-free is to hire an editor.

      Neil has written about his process—including having an editor to go over his posts—in the past (https://www.quicksprout.com/2014/06/30/how-to-streamline-your-content-creation/).

      Having someone to, at the very least, proofread your writing is a good start. A good editor will also help you identify your typical errors so you can improve your own writing and require less and less assistance as you develop your writing skills.

      Having said that, please know that I have seen a number of very successful bloggers whose English isn’t very strong who have managed to build a strong following. Neil was one of them before he hired me! 🙂 The key, as Neil continues to re-enforce, is to deliver valuable information to your readers. They will be very forgiving of your grammatical faux pas as long as they enjoy your message.

      Best of luck!
      Ahna.

    • Try using sites like freelancer.com Fawad. Is that what you’re asking?

  5. Just read this Neil and I have a concern. It’s a good concern. This post felt like a $1500 buffet. My suggestion is that someone on your team repackage it into a web series or set of video mini courses. I can help to set up the structure if you like. This can easily turn into the Netflix of Online marketing. This won’t just be for the money. At some point it can be licensed as a supplementary course or training program. Please consider the repackaging idea and my offer to help.

  6. Michael Kawula :

    Content is a huge part of my startups approach to long term success. In my previous startup though we hit $2.5 million Annual Rev. in the first 3 years, we did this all through Paid marketing and thus each year we had to continue paying the same amount (if not more as the market got competitive). Then we started a content strategy that wasn’t successful at first.

    I’ve taken those lessons and now rolled them into our new startup and though I’m still doing paid, Content is a big focus and love how you mentioned doing it alone. Definitely burns you out and since outsourcing this task to some professionals I’ve seen more links, better engagement and i believe the long-term trend will be more organic traffic.

    Great tips as always ~ Mike

  7. Hi Neil, great tutorial as usual.
    I discovered two things while I was reading your post.
    First, writing long, interesting post improves the average time readers spend on your website. The reason why bloggers like you can manage to write long posts is due to deep research, experience, and the fact that you teach what you know.
    Second, you manage to consistently churn top-notch content because you have a team of experts working with you. That’s why you can publish an encyclopedic post with a lot of beautiful images and infographics.
    Honestly, some bloggers still don’t take their job as serious business (I don’t absolve myself of blame too), and that’s why they won’t grow.

  8. My content is rich traffic is poor, I love reading quicksprout as always.

  9. I guess it also depends on luck?

  10. You can’t fix bad content… That is the main issue I believe.

    Uniqueness+ Creativity, and integrated Actionable Knowledge are what makes GREAT content.

    Uniqueness – Content is not rehashed from other blogs or same old ideas

    Actionable Knowledge – Content provides answers to questions that your prospective buyers may have and provides knowledge that they can use in Oder to effectively execute a specific action that will help them.

    I think this is the key. Good or Average rehashed content just won’t do it.

  11. Hi Neil,

    Love this post. I’m about to launch my startup’s blog, and I’m pretty nervous about spending a ton of time on it and having it flop.

    “You might have to send out 500+ emails per article.” <– this really hit home. Bookmarking this post and https://www.quicksprout.com/2015/06/22/the-day-after-11-things-to-do-after-you-publish-a-post/ to remind myself how much promotion it's going to take to build an audience.

    Thanks!
    Dennis

  12. I’m still learning to improve my content marketing. Quicksprout and Neil’s post is always the best in providing valuable information to a person like me.

  13. Wow Neil,

    This is just what I needed at the moment, and I believe a lot of us will find this article extremely helpful as well.

    I just started as a blogger couple of months ago and have not really find the success I am looking for. Mainly because last time I was focusing on social shares, not backlinks which may be the reason why I fail to rank on search engines.

    Now I am finishing up a new article that’s proven that to attract backlinks and plan use Brian Dean’s link building outreach. I’m hopping for the best!

    Before I publish I will go over your article in details to improve on my next campaign.

    Stay awesome,
    Anh

  14. Chris Thompson :

    Neil!

    Once again, great stuff!

    Every single post you have is incredibly useful. I can’t save these fast enough. Will put this one to good use tomorrow .

    Thanks again!

    Chris

  15. Neil,

    Every single point that you have made here makes sense. It is absolutely amazing, how you come up with these topics and subjects. I wonder how you do it? 😀

    Regards,
    Raghu

  16. I just love you.

    I remember the first time I ever heard of you, you spoke on an Empower Hour call in I believe February of 2015.

    I had no idea what you were talking about but I wrote it all down anyways and googled the heck out of it…I immediately signed up for your list and again, barely understood what you were talking about.

    Since last February, I have worked with Empower, navigating my way through the creation of two separate blogs, left said mlm company, followed several other marketers, purchased lots of info products and mastermind courses, now finally feeling comfortable enough to launch my own content marketing business and yet still…I come back to you.

    You have given me my marketing education for free. Make it longer, make it better right?
    You inspired me once to write an 8,000 word term glossary lol

    I had a point to this initially, now I’m just fan girling. I guess what I’m trying to say is you’re kind of a big deal. The information I’ve gained from you has made it possible for me to understand the information I have gained from you, if you can follow that 😉 Using your organic tactics, I managed to secure 2 clients even though my website isn’t up yet, just through reaching out and forming relationships with people.

    You Sir! I salute you!

    PS: Those jobs you posted last year? I almost applied but I had no experience with analytics…or much of anything…
    STILL, I had this gnawing feeling inside of me that I needed to work with you…so I read everything I could find on every topic you speak on. I never would have learned all of these things without you and I learn more and more every day.

    I promise I’ll pay you back one day and say yes when you’re begging me to write content for you.

    Sincerely,
    Jazz

    • Jazz, thank you so much for your kind words, it means a lot and makes me very happy. That must have been one hell of a glossary 🙂

  17. Awesome post as always Neil. Very informative and gave me the strategies that I need to implement.

    One concern though. I use Pocket app for offline reading. In your posts, if we take this one itself – I cannot see the internal links which you posted in the middle.

    Like this “content for search engines many times in the past:” there are 3 internal links in the post while I see it in the browser. But, can’t see those same 3 links on Pocket. I checked with other sites thinking it might be the same case, but no.

    Can you look into this please?

  18. Awesome Post, Thanks very much Neil Sir. I always believed that content and site authority plays a crucial role in search engine ranking.The strategies you provided are really helpful.Surely I will implement them right away.

    • It’s one of the most important factors Mahesh. As you begin to focus on each aspect, you’ll see an increase in rankings.

  19. dr sangram mane :

    Hi neil i am new to content marketing and your information is amazing .
    thanks a lot

  20. adarsh munjal :

    I guess you have spent so much time on researching this topic and the way you presented is unbelievable. I always used to get in trouble when I had to show importance of content marketing to my clients, and now that I’ve got so many good points along with proofs, I can prove value of content marketing to them.

    Thanks neil.

  21. working hard on the right things does give proper results… very well said neil.. thank you for posting

  22. Guess for me the bounce rate is very important than anything else that reader could get help from content and if having a high bounce rate, content of blog is really need to improve.

  23. How could I control Bounce rate? And article when we write it was a not 100% unique what should i do?

  24. David Cornish :

    The most important part of content marketing strategic on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

  25. Taranpreet Singh :

    Hello Neil Sir,

    Again,I feel good to learn something very ‘valuable’ from your post, just as always.
    Fixes for Broken Content marketing strategies isn’t only for those who have made mistakes. beginner content marketers can also learn from other’s mistakes & make the best strategies to be implemented.
    For that, such a post is really helpful.
    Thanks!!

    • Might as well learn from other people so you can avoid making the mistakes yourself. It doesn’t always happen this way, but eventually we all learn.

  26. Also, I have to note about uniqueness. I am wondering how you make your content ‘unique enough’ if you know what I mean. While I see great content, there are already so many people out there doing the same topic.

  27. Beanstalkwebsolutions :

    Hi Neil!,

    Once again i had a great read in this article, your detailed specification helps me to concentrate on content marketing !

    Cheers..

    • It sound like you are focused! As you apply these things you read and lear, let me know the kinds of results you get.

  28. Joseph Musumeci :

    Hey Neil,

    I’m happy to read this nice info Great Stuff! But you’re said that content current audience is not finding your content useful Somewhat right only nowadays most of the peoples are skipping too, How the content to be based to our audience in 2016!

    • If people are skipping your content Joseph, you probably aren’t talking about something that’s relevant to them. Narrow down your focus to an audience that you feel like you can help solve problems for

  29. This post is wonderful it help me lot to learn about content marketing

  30. Muhammad Umar :

    wonderful post i learn alot of things about content marketing…..

  31. Somnath Banerjee :

    Really an awesome guidance with every details that surely help us. One thing is quite clear from your writing that is the role of pictures that makes a topic lucrative and catchy.
    Thanks
    Somnath

  32. “Working hard doing the wrong things won’t produce any significant results. “ I agree with this, your time and effort are useless when you don’t do the right thing.
    Content marketing is a term used to cover a set of strategies, techniques and disposition to fulfill business and customer goals by using the most relevant content to serve, capture, convert, retain and engage customers. Content marketing is used across the wide aspect of content marketing journey and is very vital to every content writer. One of the ultimate goal of content marketing is to optimize business value and providing and enabling the right content across the right channels in the most timely, valuable and personalized and optimize way across the customer’s life cycle.

  33. Mohammad Sumon :

    Hey Neil,

    This post is really helpful about content marketing. I an so much interested to learn about content marketing and for the reason i follow your blog and all post about content marketing.
    Thanks 🙂

    • Glad this was helpful Mohammad. Let me know if you have any other questions or get stuck along the way.

  34. I’m fairly new to this beutiful business and content marketing is still something I’m trying to gripe and learn. Loved the article neil!

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