The 8 Most Important Skills for Content Promotion (and How to Learn Them)

The bar has been raised.

Creating great content isn’t enough anymore if you want your content marketing to be successful.

Today, you need to not only create that content but also promote it.

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Many marketers have started to wake up to this fact, which is a good thing.

However, just because they recognize that promotion is important doesn’t mean they know how to do it effectively.

In my experience, only a small percentage of marketers possess the skills that make them effective promoters as well.

The big problem is that if you don’t have these skills, you’ll struggle to learn how to promote effectively.

The reason for this is that there isn’t much help out there.

When it comes to creating great content, you can study the content your favorite blogs publish and attempt to replicate it.

But it’s next to impossible to understand all the work that goes on behind the scenes to promote that content unless the creators are generous enough to share it with you.

It takes a special kind of marketer—the cream of the crop—to learn both from resources (like blog posts) and experience.

These are the complete content marketers that get the results everyone else wants.

Honestly, I don’t know if you’re one of them—maybe not yet.

The good news is that you can become one of them if you’re willing to learn new skills.

In this post, I’ll explain in detail the eight most important skills needed for effective content promotion.

If you recognize all these skills in your own work, you’re probably doing pretty well.

If you see you’re lacking a few of these skills, I’m going to show you exactly how to acquire and develop them.

Download this PDF version of 8 most important skills for content promotion.

Are you ready to put your skills to the test?

If so, let’s dive in. 

1. The best content marketers all have this skill…

This first skill might be the most important.

Critical thinking.

As a marketer who is still finding your way, you’ll be spending a lot of time learning about different tactics you can use to promote your content.

These might be email outreach tactics, link building tactics, or social media tactics…you get the picture.

But not all marketers who try a specific tactic will succeed with it. You probably know that already from firsthand experience.

It’s not because of luck or skill. Although these factors may play a role, the main factor that determines how successful you are with a tactic is fit.

Some tactics work in some niches and situations better than in others.

If you blindly try different tactics, you’ll have some success but not as much as you’d like.

The really good marketers, or the ones who seem to “get it” really quickly, are the ones who can critically think about a tactic.

They don’t just read a blog post and think, “This is pretty cool; I’d better try it!”

Instead, they think about questions like these:

  • Why does this tactic work?
  • What niches would it work best in? why?
  • Will this work for my content?
  • Can I can tweak it in any way to make it even more effective?
  • How can I test this?

Understanding a tactic before using it is different from just applying it blindly. I hope the reason behind those questions is clear.

Once you truly understand the tactics you learn, all of a sudden you are able to see where they fit together in an overall strategy.

The good news is that no one is born with critical thinking skills—these skills are developed.

And even better news is that you probably already have some, but maybe just need to consciously use them more often.

Regardless of where you are, let’s go through a complete example of how you would approach a tactic in real life.

Examining infographics with critical thinking: Here’s the situation: you come across an article I wrote about creating and promoting infographics.

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Of course, your first reaction is excitement when I explain how infographics can be used to get thousands of visits.

And they can, for sure. But not in all situations.

After you read the post, you want to ask yourself the same questions I listed above.

Q: Why does this tactic work?

Infographics work because they are attractive, easy to consume, and can convey complex information quickly.

On top of that, really good ones stand out and get extra attention.

Because infographics are so shareable, you’ll get a ton of traffic if you can get the initial views to them. Providing an embed code underneath the infographic makes it easy to share (and gets you extra links).

Q: What niches would it work best in? Why?

Infographics are an image-based type of content. Therefore, they probably work best in image dominated niches. Think clothing, design, food, and even marketing to a degree.

The most important factor mentioned was that the topic needs to be interesting, which means that viewers need to care about it.

In “boring” niches like heating or bug removal, which are not that interesting to people (in general), it’s going to be tough to get the infographic to spread.

Q: Can I tweak it in any way to make it even more effective?

The reason why the effectiveness of infographics seems to be declining is that they’re becoming more commonplace.

So, if I can come up with a way to make mine more unique, I should be able to get better results. Perhaps, I can make a gifographic instead.

Q: How can I test this?

To test this tactic fairly, I would need to produce at least 5-10 professionally designed infographics.

This means I’ll likely need a budget of around $2,000-4,000.

I will then determine its effectiveness by looking at a few key metrics:

  • cost per subscriber
  • cost per link
  • cost per visit

Then, I will compare those metrics to the metrics of other tactics I’ve used to determine if I should produce more infographics.

End questions. In reality, you’d probably want to ask yourself even more questions.

How many readers of this blog or any other marketing blog honestly do this after reading about a tactic?

While I have some of the most active readers I’ve ever seen, which is great, I would guess far fewer than half of the readers who read a post do this.

If you want to develop critical thinking skills, you simply need to practice thinking. Ask yourself hard questions and try to get the best answers you can.

It’s okay if they’re not perfect; you’ll get better over time.

2. How far can you dig?

One question that I get all the time is: “How long does it take you to write your posts?”

Truthfully, it doesn’t take that long. Typically, I can do the actual writing in about 3 hours plus some time for editing.

But creating a post takes longer than that. It also takes a lot of research. Some posts, of course, will require more research than others.

Research is one of the most undervalued skills in a content marketer. Research is definitely important when it comes to creating content, but it is probably even more important when it comes to content promotion.

A lot of modern day promotion is based on email outreach, and it’s important you understand some basic numbers.

Most effective tactics will have a conversion rate of 5-10%. That means that for every 100 emails you send, 5 to 10 will end up in links. The actual percentage will depend on a lot of factors, e.g., your niche, copywriting skills, and quality of content.

Keep in mind that the conversion rate I quoted above is for the best tactics. Most tactics will have a lower conversion rate.

What does this mean in terms of research?

It means that you’ll have to send a ton of emails as part of your promotional campaigns. You’ll want to get at least 20-30 links to the content you’ve spent a few hundred dollars on creating.

In most cases, that means you’re sending 400+ emails, sometimes thousands.

Over time, that number won’t seem that big, but at first, I understand why that would seem like a ton.

In reality, there are two big components to this:

  • sending the actual emails and
  • researching hundreds or thousands of good prospects

The research usually takes more time than sending the emails, at least until you establish key relationships in your niche.

Since you’re dealing with hundreds or thousands of data points, it’s crucial that you work efficiently.

This usually means working with tools and knowing how to use them effectively.

For example, you could manually search for resource pages to target for a link. You could probably create a list of 100 in an hour or so.

Or you could simply find a similar type of content, plug it in a tool such as Ahrefs or Majestic, and have a list of hundreds or thousands of targets in seconds.

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Work smarter, not harder (when possible).

3. Are you able to determine what is and isn’t important?

By now, you understand pretty well what promoting consists of.

And to be honest, it’s an insane amount of work.

You could easily hire someone (or multiple marketers) just to do promotion for your content.

In most cases, you can’t do that.

Instead, you need to find a way to balance content creation with content promotion while running other parts of your business as well.

Introducing the 80/20 rule: The skill I’m focusing on in this section is your ability to identify which of your actions produce the most results.

There’s a fairly established rule called the 80/20 rule (or Pareto principle).

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It states that 80% of your results come from 20% of your effort. And it applies to just about everything.

One of the things it applies to is content promotion:

  • 80% of your traffic will come from 20% of the links
  • 80% of your links and traffic will come from 20% of your promotion tactics

In almost all cases, if a sample size is large enough, these numbers will be fairly accurate. They may differ by 5-10% in each direction, but the effect remains the same.

Using the 80/20 rule to eliminate fluff: The reason why I showed you this rule is because it’s possibly the most effective way to save a lot of time without losing much in the way of results.

In fact, you can often get better results in less time once you understand how the rule works in your case.

By breaking down your efforts and results, you can determine which of your efforts are contributing the most to your results.

Then, you can cut out all the rest. Why spend 80% of your efforts on only 20% of the returns you want?

Instead, use that extra time you freed up to double or triple down on that 20% of activity that actually produces results.

Here’s what it might look like in practice…

Track all your efforts and results, then eliminate waste: You never want to guess what is and isn’t effective.

Instead, start by tracking what you do to promote content, how much time you spend on it, and what you get in return for that effort.

Tracking time is pretty straightforward, but you’ll have to track your other metrics using tools such as Google Analytics (for traffic) and Ahrefs (for links).

Here are some hypothetical results:

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The traffic per hour value is calculated by dividing the traffic from that activity by the time spent on the activity.

I used traffic as the main goal for this promotional campaign, but yours could be links, social shares, or whatever else you’re looking for.

Finally, you can calculate the percentage of results value by dividing the traffic per hour value by the total “traffic per hour” amount (e.g., 300/1466 for email outreach). This is a fair comparison since they are all based on a “per hour” basis.

What we see is that almost all of the results come from email outreach and emailing subscribers (about 88%). Those two activities take up 5.5 out of 11.5 hours of effort, or a little under 50% of the total effort.

This also illustrates that it doesn’t matter if there’s a perfect 80/20 ratio. You just want to see which activities are producing the least from your efforts.

In this case, you could cut out over half of your effort and lose only about 12% of the results, a great trade off.

Even if this time was spent just on more email outreach, you could take your total traffic from 2,500 to about 3,500 (a 40% increase).

If you wanted to spend more time emailing your subscribers, you could do it indirectly by spending the extra time trying to get more subscribers. This could be done by creating lead magnets or by employing other tactics to try to improve your conversion rate.

The bottom line is that you need to be efficient.

Find any effort that isn’t producing results (like screwing around on social media), and cut it out. You don’t have time to waste if you want to be a good content promoter.

4. Social skills on the Internet?

Marketers come from all sorts of backgrounds.

A large portion of the new generation of Internet marketers was attracted to the profession because it offered a chance to make money without truly interacting with people.

Or at least that’s what they thought.

If you want to be a legitimate and successful marketer, you need to have at least basic social skills.

You need to know how to communicate with co-workers, influencers, and your readers in a way that doesn’t seem awkward or manipulative.

This comes down to basic human interaction, especially in emails.

A lot of promotional success comes down to building relationships with people, and if you can’t hold a conversation, in any medium, it’s going to be tough to succeed.

Most people have these basic social skills, but if you think yours can be improved, read Ramit Sethi’s The Ultimate Guide to Social Skills, which is by far the most useful guide on the subject I’ve come across.

5. The ability to care about others will take you far

It’s a harsh truth.

No other website owner truly cares about your content.

So, when you email them asking them to take a look at it and give you a link of some sort, it’s tough to get a positive response.

That’s why good marketers never just ask for things.

Instead, they provide value upfront.

They do something nice for an influencer, and most people return the favor. It’s called the rule of reciprocity.

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That’s a very simple concept that every marketer should know.

What really sets good marketers apart, however, is empathy.

Empathy just means that you’re good at viewing things from the perspective of others and understanding how they feel.

It’s an important skill in all parts of marketing, but especially promotion.

It’s another one of those skills that help you understand when certain tactics should be used.

For example, consider broken link building.

The idea is that you find broken links on someone’s website and then you let them know about the broken links and suggest yours as a replacement.

It’s a completely valid tactic in some cases…

Empathy allows you to understand what people care about.

The guy managing a resource page in your niche? He probably cares about keeping the page as up-to-date and useful as possible.

Why? Because the whole page is dedicated to links that help the visitor. If those links are dead, it has a big impact on the usefulness of the page.

Here’s an example of what one might look like.

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What about the guy running a small blog? He also probably cares about broken links.

What about me? If someone emailed me telling me that I have broken links on Quick Sprout, how much would I care?

To be honest, not very much. I have hundreds of articles on Quick Sprout, so it’s inevitable that I’ll have a few dead links here and there.

I realize that dead links aren’t good for readers, but it’s honestly a small concern compared to all the other work I currently have to do for the site (and my other sites).

So, when people email me about dead links (they do quite often), they are not going to get my attention.

They’ve failed to understand the value I place on the broken links.

The reciprocity principle can work on just about anyone, but first, you need to give the other person something they value.

Can you develop empathy? I’m of the opinion that you can develop empathy just like any other skill.

However, it’s probably the most difficult skill to teach because I can’t just give you a guide or offer a course on it.

Instead, the only way to get better at it is to consciously put yourself in someone else’s shoes as often as you can.

Try to guess what they care about, and if possible, confirm it by having a conversation with them.

My best advice would be to pick five people you know every day, and answer questions like these for all of them:

  • “What are the things I value most in my life?”
  • “How much do I care about my professional life?”
  • “How often do I try to do something nice just to try to be a good person?”
  • “How loyal am I to my friends?”

You’ll probably have to do a little bit of Internet snooping for each person to answer these questions. Hopefully, you’ll begin to notice that you start thinking from another person’s perspective automatically when you’re trying to contact someone to promote your content.

6. A sloppy marketer is an unproductive one

Even though this article isn’t directly about promotion strategies and tactics, you’ve still gotten a good glimpse at what effective promotion looks like.

One of those things was the scale that you need to achieve.

A single piece of content may often have an entire campaign created around it, consisting of hundreds or thousands of emails.

Mix in a few different tactics, and there is a ton of data you need to keep track of.

This skill is a basic one: organization.

If someone asks you why they should hire you, they won’t be impressed if you tell them you have amazing organization skills. That’s because it’s expected.

If you can’t keep track of what you’ve done and what you have to do, there’s no way you’ll be able to run an efficient promotional campaign.

I’ve gone into it in great detail in the past, but for now, understand that there are three main components to organization as a marketer:

  1. Attitude – You need to want to be as productive as possible for yourself, your boss (if you have one), and your readers. This means you understand the importance of organization and put in the effort required.
  2. Technology – I write a lot about different tools you can use to be a more effective marketer. There’s a reason for this. Tools are a key part of working efficiently and staying organized. Even basic tools such as Google Docs and Trello go a long way when it comes to keeping track of things.

image033. Adapting – Staying organized is a commitment. You need to commit to staying up-to-date with relevant tools. You have to commit to keeping track of all your work, even on days when you feel a bit lazy. When something new is added to the promotional campaign, you need to find a way to fit it into your organizational structure.

When you have thousands of emails to send and keep track of, you need to have an organizational system in place.

I realize it’s not fun, but it ensures that you reach all your targets and that you don’t do anything stupid like email the same person twice asking for links.

7. Will your content promotion be effective in the future?

A sign of a good content marketer isn’t how much they know.

That’s because in a field such as marketing, knowledge goes stale quickly.

What worked even a few years ago doesn’t work now.

What’s more important is that you are continuously learning.

One part of that is reading other marketers’ blogs. Since you’re here, I’m guessing you have that covered.

Even just reading one post a day adds up quickly.

I suggest using a tool such as Feedly so that you don’t waste time monitoring when posts come out (or just become an email subscriber of your favorite blogs).

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A good portion of marketers do that first part.

What they don’t do is experiment.

Marketing may not be a field of science, but you constantly need to test different tactics and strategies.

You need to be able to quantify what does and what does not work effectively.

For the most part, this involves split-testing.

For example, you might want to determine the effectiveness of sending an initial email to someone without asking for a link in that first email.

To do this, you would send some emails that did ask for a link right away and some that didn’t.

Then, once you had a valid sample size, you could compare the results.

From there, you could continue to test different approaches.

It’s crucial to test on a regular basis because all tactics will become less effective over time. It’s up to you to try to find more effective tactics before they become “ruined” by all the other marketers out there.

If you’re new to testing, it can seem intimidating, but it gets simple once you know what to do. Here are some guides to testing that will walk you through the entire process:

8. Can you lead AND follow?

Content promotion campaigns can take many different forms.

One component that often changes is the role you have to take.

Sometimes, you’ll do all the work yourself. That’s pretty straightforward—you just do things the way you like.

But you might be part of a marketing team and will likely need to follow instructions.

Even more common, you might find yourself having to lead. I say it’s more common because even if you do all your marketing yourself, you can start hiring freelancers to help you with certain parts of promotion.

Or you might want to hire content creators so that you can spend more time on promotion.

Here are a few good guides on managing help effectively:

Conclusion

Don’t get me wrong, content creation is incredibly important.

However, as far as the overall content marketing effectiveness goes, content promotion is often more important.

Furthermore, there’s a smaller percentage of marketers who know how to effectively promote content, so it really separates them from the rest.

If you want to be the best content promoter you can be, you need to develop all of the skills I went over in this article.

Take a minute to honestly assess your skill level in each area. Then, come up with a plan to improve it, but focus on your biggest weaknesses first.

If you’d like to share your results or you have any questions about the skills, I’d love to hear from you in a comment below.

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Comments

  1. Hey Neil,

    Another great post!

    I agree with you that “critical thinking” is the most important. Furthermore, I believe that without it the content promotion has no chances to success.

    Thanks for sharing these valuable inputs.

    Hussain

  2. Katharine Di Cerbo :

    Hi Neil,

    Wonderful article. My entire blog and business are about the subtleties of creating real connections with others – it’s actually called The Connection Crafts 😉

    In any case, I have a question about promotion and outreach that is a bit more technical in nature than this post dealt with, but that I’m still hoping you can answer.

    Essentially, I am trying to create outreach campaigns that are more streamlined. Do you know of any low to medium cost CRM tools that will allow me to catalogue my Influencers and email them with segmented campaigns that don’t look like email campaigns but rather personal?

    When I was a sales professional we used Salesforce, which did not insist on including an unsubscribe link at the bottom of my emails.

    If you have any tips around this topic – creating outreach campaigns quickly without sacrificing personalization, or at least the appearance of it, please do share!

    Thanks again for your insights as always.
    ~Katharine

    • Katharine, I like the suite of apps that basecamp offers to organize this kind of information

    • Hey Katharine,

      Ninja Outreach is what you need.

      1) Segmenting Influencers: Check
      2) Personalization: You can see Influencers’s bios & last article. Check
      3) Low cost: Starts $29/month.

      From finding influencers to following up through email, everything in 1 app. Great for organization, as Neil pointed out being organized is VERY important for big campaigns.

      Try it out (& I am not their rep, just happy with what I used)

      Cheers!

  3. Hey Neil,

    As usual, a wonderfully written and informative article. I am a fairly new blogger myself, and quite frankly I have been greatly inspired by what you share with all of us at all times. In fact I have said so in my own posts. Quite frankly, this post has been an eye opener, I will certainly try and be a critical thinker!

    Thanks man!
    Raghu

  4. Nice post Neil !!!!!

  5. Great questions to ask ourselves when we promotes our websites and bloggers. Thanks Neil. 80/20 rule is the key to effective content marketing. Everyone need to focus on the most critical point that provides value to the customer. Great content!

  6. Solid post. The most important question you stated was “why does this tactic work?” . The understanding of a tactic is what sets good content marketers(& entrepreneurs) apart. You once told a story about how you got dates through models. The underlying principle is leverage. Thanks for the insights. Please keep sharing your insights.

  7. Great read, thanks Neil and team. There’s a lot of focus early this year on getting your content in front of the right person at the right time—or content ignition. Agencies have been focusing for too long on creating content (I noticed recently that after a 3 month period of taking a screen shot of search rankings), that—while the position of a post held strong (ranked first through third position), the NUMBER OF SEARCH RESULTS GREW EXPONENTIALLY. In one case, there were 12M pages competing a few months ago, and now there are 24M. That’s DOUBLE the content that is competing in the space in less than a 6 months.

  8. Also—what social plugin are you using on this site?

  9. Neil – I cannot agree more with you on all these points.

    If a business is going to create Content as part of their Marketing strategy, they need to understand that “write it and they will come” is not a strategy to be relied upon.

    Creation, connection and promotion- the three muskateers of a powerful content marketing strategy. Without one, the others are useless.

    Thank you, Neil.

  10. You touched all the skills a content marketer needs, but there are many common skills who content creators also needs. for example, Pareto rule also applies to content creations.

    Overall very useful post as usual.

    How do you come up with such helpful posts everyday?

  11. It’s something one also gets with experience.

  12. Great article Neil. These skills are not at all easy and takes time to acquire it .

    Thanks !

  13. It’s perfect for me and 8 important skills really brings success in my blog.
    Thanks Neil for your great writing.

  14. Neil,
    It’s always great to read your posts, there’s a bevy of information in every one and this one is no different.

    Point #1 about critical thinking and #7 about adaptability really strikes a chord. I believe that learning is an elastic, amorphous process and always expanding (or worst case – contracting).

    For me, I admire the way you are sandwiching the social connections, and use of imagery – infographics – as the meat of your post with the “carbs” of critical thinking and adaptability. Protein alone won’t sustain us, we need the “carbs” for continual energy levels and learning is incredibly valuable, though possibly overlooked.

    To close: I know the post is about The 8 Most Important Skills For Content Promotion, but in the content creation phase, I would say that critical thinking skills and adaptability, if applied in many other areas, would greatly benefit any marketer, entrepreneur, author and artist with their audience. By thinking critically about what works, why it worked and how to apply it to your own content, will help the writer craft outstanding content and resources for the audience and foster a reciprocal effect for the creator.

    • “I think, therefore I AM”

      Thanks for sharing your thoughts David. I agree that these skills are critical for anyone who wants to become the best at something

  15. Just what I needed Neil.

    P.S. would love to hear if your time on CreativeLive was worth the time invested.

  16. it’s Great 8 important skills very Long Information I like it,

  17. Valentino Crawford :

    Great post, Neil…the Pareto Principle is something I must start being cognizent of. I can already see how I can improve my marketing…thanks!

  18. Thanks for great post

  19. Promotion is one of the contributing factors to increase visitor. Great post, I like it.

  20. The 8 Most Important Skills For Content Promotion nice i like it….

  21. Great post! Thank you for sharing

  22. Hi Neil,

    Another great article which I have bookmarked!

    First of all I want to say thanks as I have read many of your articles and they have helped me enormously. Reading the articles is interesting however the implementation is hard work (but hopefully hugely rewarding come Q4 which is what I am aiming for).

    I just want to ask a question or two;

    I don’t spend money on buying links (though it can seem tempting at times) and have read that you suggest spending money to make content more interesting (via infographics etc).

    Currently my site earns around $600 per month after expenses (domain, hosting etc) what portion of this would you spend on content creation or rather infographics etc?

    I am in a ‘boring’ niche btw and have made up a few infographics on Canva for free.

    Also I manage around 7 email outreach emails per day. I try to publish one 2,000 word article per week and then spend the rest of the week promoting it. I love email outreach as I feel it gives good exposure and greater levels of engagement than posting the post on stumbleupon etc.

    Email outreach is difficult as you have to find relevant sites with a good domain authority which takes time. Would you suggest outsourcing this part or as your article states find the sites myself and outsource the name and email address finding part?

    I’d love to spend more time on my site but due to family commitments etc I can’t (at least not till September when our youngest starts school).

    Many thanks for your advice,

    Mike

  23. Hi Neil,

    Warning!!!Total Newbie alert here. Phew that’s been said.

    Promotion is vital to success, Yes i understand that. However, if my blog is all about information or lists, why might i need to perform email marketing?

    Oh, Super article. Will bookmark in bold

    • Thank’s Emeka. Lists posts do really well through promotion. Email marketing is a way for you to bring the people back to your site

  24. Just finished a Social Media course. I guess and I hope it will use me for the content promotion. Lot of tips you presented above are really useful to keep an eye on them and stick to the plan.

  25. Thanks for sharing Neil Patel…

    Actually, I just learn something from your actionable content and now again about the content marketing.

    I don’t content marketing is really deep, yeah it’s so deep almost I couldn’t understand about how it work.

    You know, the first I heard about the content marketing I just know it was kind. Thus, I tried my best to write the quality content and published it my blog.

    …and then I learnt the content marketing need the promotion, and I’ve got bring those to the readers.

    A few a day, I read about the actionable content on your blog and I asked myself did my content support my reader’s issue.

    Honestly, it isn’t too much. I learn from my previous content and I tried to respond to my reader’s issued.

    Wow…! Today, you gave me a lot of question abut content marketing maybe I back and sat down, to about those question..

  26. Abhishek Jain :

    Hi Neil
    I love your way of communicating differently with different kind of people, Colleagues, Influencers in your domain. I would love to apply these with my community and try this content marketing strategy.

    Thanks again!
    -Abhishek

  27. Great article. Infographics are the best way to attract readers.
    Thanks Neil for sharing this information with us.

  28. Prem Nath Vishwakarma :

    Liked The New Trends & 80/20 Rules (Pareto Principle)

  29. great article. I really like the infographics provided. thank you neil 🙂

  30. Thanks for such deep insight. It made me think over my promotional efforts. Take care.

  31. uploadable reseller :

    What a great post by Neil.
    Your skills to promote content are very nice.
    I think after following theses tips I can promote my content.
    Thanks for your post.

  32. I loved this post of yours and i follow your blog regularly. I have a health and nutrition blog named http://www.thelastingeffect.com. I have started now only. Do you think that consistency of creating a content for a blog is no more a trend, its actually the marketing which is important.

    • Creating is part of it, promoting it the other part and one of the most critical. If you write something so amazing and no one sees it…

  33. Hey Neil,
    Again Great Article,
    Critical thinking and research are really most important for any blog.
    Overall Great information about the promotion.

  34. Minds Metricks :

    Every time we try and finish something and Neil is there with all new information. Great post Neil.!! Seriously Google must be very fond of you since you have made a lot of sense to their vision.

    Keep up the good work.!!

    Cheers

  35. Hey Neil,
    I’m really digging all the content related posts lately. They’re amazing as usual. I just started writing, and I’m writing 3 posts per week. Your information has been very insightful in helping me improve my content.

    Thanks again!

  36. Interesting point about infographics maybe not being the best content tool to use in every single niche. Especially true as they’ve been being pushed hard for a long time by a lot of digital and content marketers.

  37. Yes is clear to have great content then promote it rather than just to have a piece of content then promote, so 30% creation and 70% promotion or even higher for creation. And having great content can help the readers better

  38. Jerome Perrin :

    Great article Neil, as always!

    I am also a great fan of the 80/20 rule.

    Most of the time, the rule is not correct, not precise at all.
    But it always gives a direction which can really help.

    Like a weathervane.

    In terms of marketing, I generally apply the 80/20 Pareto Principle.

    In terms of communication, I generally apply the 90/10 principle: 10% of the people will decide on what 90% of the people will think.

    The fact that you belong to the 10% is just great 🙂

    Cheers from Paris 🙂

    Jerome

  39. Rishabh Srivastava :

    Hey Niel I really love this post and going to follow for sure. i also write on the same topic hope you like reading it. By Clicking on my name.

  40. Everyone must have a solid tactic to achieve their goals especially on marketing. What matters most is you must have the right tactic to show what you really want the readers must know in a simple yet reliable way.

    This will make the readers understand your content easily. By the time that I read this article, following your tips will surely promotes my blogs for sure. I really like on how you create the content tactics.

    I’ll follow it for sure!

    Thanks,
    Tom

    • You’re welcome Tom. I can talk about this stuff all day long, but if someone doesn’t apply it, they won’t see the results. I’m glad things are working out for you.

  41. Hi Neil,
    I’ve never heard of Ahrefs. Where do I find it to track links?
    Thanks,
    Janice

  42. Hai Neil,

    I always read your blog. Every time you are giving useful information. Next month i will try to start my own blog. After reading this article i came to know about content marketing. Thanks for giving this useful information.

  43. Hello Neil,

    Very informative post for curating promotional and useful content! I enjoy all of your helpful tips on boosting attraction for websites. Could you do a post solely on email marketing, as a breakdown on how to utilise the email platform please?

    Cheers.

  44. Taranpreet Singh :

    Hi Neil Sir,
    What you have rightly included in this post is that content promotion strategies should be niche-specific. What works for one niche may not be helpful for any other. And when this significant aspect is covered, you’ll get a clear insight of how to proceed in several others.

    Thanks for this post.

  45. Interesting and informative article.Thank you for sharing.

  46. The big man dropping some science again!

    Thanks Neil, I agree with your point on critical thinking, if you don’t have this skill you will just end up doing that same as everyone else that reads the same blog posts as you.

    Which by definition will lead to negligible results.

    Am off to share, keep em’ coming!
    Tom

  47. Hi Neil. I have recently started reading your blogs on regular basis and I am really enjoying your posts. But at the same time I am getting confused too asking myself “from where to start, what to overlook and what not” because there is plenty of information available on your blog (that is a compliment).

    I am planning out to start my own B2B leads generation business for manufacturing industry and content will surely play an important part. I wanted to get some suggestion. I will be happy if you can give your opinion. I read one of your blog which was about getting traffic through blog commenting. Now I have 3 option to choose from. Would highly appreciate if you can guide.

    1) On site blogging + Blog commenting on other sites
    2) Publishing content on reputable (and relevant) blog and getting promotion
    3) A combination of option 1 and 2

    The third option is great but I am unable to figure out how to balance between both the combination if I go for 3rd option. Just in case if this blog post isnt appropriate for this comment I am sorry. There isnt “Ask a Question” section where I could have posted my question

  48. Hello Neil,

    Thanks for this valuable post.

  49. Rohit Shitole :

    Hello Neil,
    Thanks for the great article.
    As a new blogger, i can’t try everything you mention, but i try to do as much as i can.

  50. Jose Barreiro :

    This is really helpful article. I just started reading your articles and trust me these are really helping me a lot. 🙂

    I have also written article similar to this one.
    http://www.shmong.com/blog/5-steps-to-content-marketing-success/

    I hope this will also help others in some ways.

  51. Tejas gavhane :

    Research that’s where I am lacking thanks for eye opener nil will try my best on words 🙂

    • Being aware is the first step Tejas. As you begin to practice and apply what you learned, you’ll discover it becoming easier and easier to get results.

  52. Hi Neil,
    Very informative and helpful article. I want to know that how can we increase traffic on a tech blog, what will be the most effective way?

    • Andrew, content marketing is the most effective way for you to increase your traffic. Create a blog and post quality content regularly. Have you take a look at the free guides I’ve placed on the side bar, it’ll help guide you.

  53. pusatprediksi :

    Nice post. I used to be checking continuously this blog and
    I’m impressed! Extremely helpful info specially the ultimate phase 🙂 I take care of such info much.
    I was seeking this particular information for a very long time.
    Thank you and good luck.

  54. Awesome post on content promotion. Its really important to promote the content you create across all different online channels otherwise your unique creative just sits in your website unread!!!

    • 80:20 rule applies really well to this. Put 20% of your efforts into creating the content and then 80% of it towards promoting it. Otherwise, like you said, it will just sit there and discourage your efforts.

  55. Jake Kahane :

    Hey Neil and everybody else.

    Quick question.

    I’m running a blog right now that has a lot of contributing writers who write original content for my site as well as share their already published articles from their blog onto my site (syndicated content).

    We’re publishing weekly and when people find our site they love it but our traffic is low and I can’t seem to find a solid method of content promotion.

    We don’t have a large social following but I’m trying to leverage their contributions to drive social media followers and engagement to our site.

    What methods should I be doing to create this buzz?

    • It looks like a pretty good site, and the content seems interesting. If it were me, I would invest a few hundred bucks into building out the facebook fan page. That’s where you’ll probably receive the most initial traction. Then leverage your facebook audience to share and grow.

  56. Hi there,
    your 8 skills are really awesome.
    thanks for these great skills 🙂

  57. AO Sextreff :

    Aw, this was a very good post. Spending some time and actual effort to produce a very good article… but what can I say… I procrastinate a whole lot and don’t manage
    to get anything done.

  58. MohammedTahir :

    Honestly Neil it was boring. I am big fan of yours i loved all your articles but this bored me literally. There was no techniques. Sorry for being honest. First time was bored by your article and left it in middle.

    • Thanks for your honesty Mohammed, I appreciate it 🙂

      I’ll consider this feedback for my future posts

  59. Alok Jasmatiya :

    Do you do broken link building, Neil ?

  60. Retno kusuma wardani :

    Learn by doing, i’ll try those tips one by one. As well as i can… … thank you for sharing

  61. Hey Neil,
    That was an awesome post.
    Looking forward for more from you

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