5 Strategies for Building a Bigger Network on LinkedIn

linkedin

When it comes to social media marketing, you have a lot of different options.

Facebook, Pinterest, Twitter, LinkedIn…

And the list goes on.

Despite being not quite as big as Facebook, LinkedIn is often a better choice for businesses.

It provides you with an opportunity to connect with professionals and engage with them on a personal level.

Here’s something I bet you didn’t know:

Over 80% of B2B leads generated from social media come from LinkedIn.

That’s pretty incredible.

Although there may be less traffic on LinkedIn, its users are much more open to learning about products than Facebook users are, who just want to see pictures of cats.

In one particular set of results, LinkedIn produced more leads than even the company’s blog. 

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No, that doesn’t definitively mean that marketing on LinkedIn is more effective than blogging, but it shows you the power it can have.

While LinkedIn is smaller than some other social networks, it’s still pretty huge. It has more than 300 million users and is still growing.

And more importantly, those users are buyers. Businesses are 50% more likely to buy a product if they’ve already engaged on LinkedIn.

In case you haven’t noticed yet, I’ve been referring to businesses as customers.

LinkedIn is mostly a platform for B2B (business to business) companies. In other words, it’s for companies that sell directly to other businesses.

It makes sense when you think about it. People go on LinkedIn for reasons related to their professions. They’re looking for ways to further their careers, not for products for their personal lives, like a new computer or toaster.

So, if you sell your products directly to consumers, LinkedIn probably isn’t right for you.

But if you sell products to businesses, LinkedIn provides a massive opportunity to generate more leads.

The basics of using LinkedIn for business: The goal with LinkedIn should almost always be to generate leads (and subsequently sales).

To do this, you start with your network on the site.

The larger your network, the more potential you have to engage with someone in your network, who might become your customer.

Follow these 5 strategies to buliding a bigger network on Linkedin.

That’s why I’ve dedicated this post specifically to strategies that will help you build the most effective network possible, both in size and quality.

1. Determine with whom you should be trying to connect

If you do some reading about LinkedIn marketing on other sites, you’ll find that there are two general opinions.

First, you can reject anyone you don’t know or who doesn’t work in your industry in some form. The idea behind this is to keep your network as “high quality” as possible.

But unlike on other social networks, you don’t get penalized by having a large number of people in your network. So, even if you have a large network of “low quality” connections, it shouldn’t harm your results.

The second approach is to grow your network to include as many people as possible. This means that you accept invitations to connect from everyone and actively look to add more people to your network.

Here’s why I like the second—the bigger the better—approach:

  1. Even if someone isn’t in your industry, that doesn’t mean they won’t be in the future.
  2. Even if someone isn’t in your industry, that doesn’t mean that their connections aren’t. Being connected to that original person will make you show up higher in their connections’ searches and possibly in their “suggested connections” as well.
  3. The more connections you make, the more likely you are to show up in “most viewed profiles,” which will lead to even more invitations to connect.

Other than simply being more open to connecting with people you don’t know well yet, you can implement this strategy with just a few simple steps.

Step #1- Learn to recognize spam profiles: Once you start to get a decent number of connections, you’ll begin to get a lot more invitations to connect.

Some of these will be from spammers.

They create accounts, try to connect with a few hundred people, and then start spamming with products or promote scams in various places on LinkedIn.

This is where having “low quality” people in your network can hurt you. You don’t want to be associated with spammers in any way.

If someone sees the spam and then sees that you’re connected with the spammer, you could lose your connections or even potential sales.

Sometimes, you might get fooled, but it’s pretty easy to spot 95% of fake profiles. Take a quick look at your new connection’s profile before you accept them.

In particular, fake profiles usually:

  • don’t have profile pictures or use stock photos (usually of an attractive man or woman)
  • have very limited or no information
  • use a company name instead of a personal name (to market your business through LinkedIn, you need to make connections as a person)
  • use a logo instead of a profile picture

Spammers typically create hundreds or thousands of these profiles at a time, so they all look very similar.

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Now that you know what to look for, you’ll be able to spot a fake profile in just a few seconds.

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Just report these invitations as spam and move on; there’s not much else you can do.

Step #2 – Start by connecting with everyone you know: When most people create a LinkedIn account, they begin by connecting with people they’ve worked with.

For some, this can be hundreds of people, which is great. But if you’ve mainly worked in small businesses or don’t have a ton of experience, this could be under 50 people.

If this is the case, you’re not “popular” on LinkedIn yet, which means that people won’t be as eager to connect with you.

In practical terms, it’s a lot easier to go from 300 to 350 connections than it is from 50 to 100. That’s why the more people you can start with, the better.

Beyond your work acquaintances, connect with:

  • friends
  • family
  • peers (other students or people in your profession)

As long as they know who you are, don’t worry if you know each other very well.

The only thing you want to avoid is sending tons of invitations to people you don’t know at all because that’s how you get reported as a spammer.

Step #3 – Encourage people to connect in all possible places: Like I showed you earlier, LinkedIn is often one of the most effective, if not the most effective, lead generation channels.

It makes sense to focus on LinkedIn in your marketing strategy.

You can build your network both on and off LinkedIn.

First, add your LinkedIn profile to your email signature. If you send a lot of emails, you’ll get a regular stream of new connections just from this.

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Next, make it clear in your LinkedIn profile summary that you’re happy to connect with just about everyone. If you check out my LinkedIn profile (go connect with me now!), you’ll see this in my summary:

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Finally, add your LinkedIn profile to every page of your blog.

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2. Sharing content does more than drive traffic

Building a bigger network should be one of your main goals, but there are a few others as well.

For one, you want to use LinkedIn to build relationships with your followers and turn them into leads/customers when the time is right.

One thing you need to be doing is sharing content on LinkedIn.

When you make a post on LinkedIn, it will be shown to anyone following you or connected with you.

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Unlike other social networks that have way too much content as it is, LinkedIn will actually send notifications to your followers when you make a new post so that they don’t miss it.

What and when you should post: Don’t worry much about the specific time when you post. Although there is an optimal time, it doesn’t make as big of a difference as it does on other networks.

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The most important thing in regards to when you should post is that you post consistently. I’ve adopted a once a week schedule, but you could try posting more if you have the time.

Another important question is: what to post?

While you can post personal status updates about your job, you want to post about things that your target audience is interested in. This is one aspect where LinkedIn marketing is the same as marketing on any other social network.

By doing this, you are right away positioning yourself as an expert in your niche/industry.

You can post content created by others, or you can post links to your own content—it doesn’t really matter when it comes to this specific function.

However, it does matter if you’re interested in all the benefits you can get from regular posting.

Benefit #1 – You stay at the front of their minds: We just talked about how posting content about your niche positions you as an expert.

When you consistently post content about your industry, your connections keep seeing it. Every post is a new reminder that you take your work seriously and pride yourself on being on the cutting edge of the industry.

Say you’re a nutritional consultant. And let’s say an HR manager (your connection) is looking to hire a nutritional consultant to help their business’ employees eat better.

Guess who they’ll immediately think of? That’s right, you.

You’ve been posting content about how good eating translates into better lives for workers and more productivity for a long time. In most cases, they won’t even look for an alternative.

Even if you are not connected to this HR manager, you might be connected to one of their coworkers or friends.

When the manager mentions the idea to your connection, they’ll light up and say, “I know the perfect person for you.”

Staying at the front of someone’s mind, once you’ve positioned yourself properly, is a long term strategy that pays off.

Benefit #2 – You drive traffic: When you post your own content, you immediately drive traffic to that content.

It’s not as good as email marketing in this regard, but it can still drive a few hundred to a few thousand visits, which isn’t too shabby.

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Obviously, you don’t get this benefit if you post other people’s content.

Your first concern should be posting things that are genuinely useful to your connections who are interested in the topic.

Ideally, you’ll post your own content, but if you come across something great that your connections would appreciate, share it with them.

Traffic should be a side benefit of posting, not the only benefit.

Benefit #3 – You have the opportunity to engage: Remember that one of the main things you’re looking to do on LinkedIn is build relationships.

If you ever needed something that a close friend sells, wouldn’t you go to them first?

By building deep relationships (as deep as possible) with the right people, you can achieve an insane conversion rate, when your connections convert into customers.

And the right people present themselves to you when you post something.

They’re the ones who are most interested in your content and who ask questions or add stories in the comments.

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Then, you can start a dialogue with them, which can lead to further conversations through private messages on LinkedIn or even email.

Direct communication is always how you build strong relationships, so look to not only respond to comments on your posts but take discussions further.

Benefit #4 – Some content will help you convert connections into customers: Yes, some connections will just wake up one day and say, “I need what you’re selling.”

This is awesome.

However, some leads won’t be sure if they really need what you’re selling, or they won’t know how it could help them.

This is where the content itself comes in.

The majority of content (from a marketing perspective) should be educational. It teaches the viewer many things, one of which might be how your product could fit into their lives.

Content such as webinars (see NeilPatel.com for an example) and case studies are both specific types of content that help convert people who are unsure into customers.

3. The one element of networking that LinkedIn users often forget…

It’s not fair to say that only LinkedIn users do this when it comes to networking.

In fact, it’s one of the most common mistakes people make in real life as well.

Have you ever gone to a networking event, handed out a ton of business cards (like everyone else), and then wondered why it never led to anything?

Don’t feel bad if you have; just about everyone has gone through it at one point or another.

It happens because people don’t truly understand what networking is all about.

They think that it consists of one step:

  1. Meet new people in your industry

They don’t realize that networking actually has two steps:

  1. Meet new people in your industry
  2. Build relationships with those you meet

The people who find networking events useful aren’t the ones who pass out business cards and call it a day.

They’re the ones who go to dinners with their new acquaintances or give them a call/email after the conference is over.

They find ways to give value to these new people they’ve met to deepen the budding relationships, which paves the way for future favors and business.

That’s how you truly add someone to your network, and that person becomes someone you can call upon when needed.

How to do real networking on LinkedIn: A lot of attention is focused on getting more “connections” on LinkedIn.

That’s equivalent to the first step of networking.

But don’t stop there!

Now, you need to start developing relationships with as many of those new connections as possible.

Being able to show them your posts (content) is a big help. We already went over the benefits of doing that.

But if you only do that, you won’t engage a large part of your potential network.

Instead, a better approach is to do something for them first (also known as “adding value”).

Once you do, the reciprocity principle will kick in, and they’ll want to help you out as well. This can go back and forth as long as you’re willing to participate in this exchange. At the very minimum, you’ll develop a professional relationship with someone.

Here are some ways in which you can give value to someone you’ve connected with:

  • leave thoughtful comments on posts they share
  • share things they post
  • send them direct messages asking them if there’s a way you can help them out

It’s hard to give specific advice here because everyone appreciates different things.

For example, some users will post questions on LinkedIn when they’re having problems with their work. If you know the answer, don’t just type a response, but create a short video tutorial for them.

Go the extra mile to help someone when it looks like they could use it because that’s what really gets attention.

If you have a large network on LinkedIn (over 500 connections), you could spend all day doing this.

I strongly recommend that you take a bit of time to go through my guide to being efficient on social media so that you are able to do all this without spending too much time.

4. An underused area of LinkedIn for growing your network

I touched on the concept of a high quality connection earlier.

It’s someone who is very likely to become a lead in the future.

While there’s nothing wrong with having other people in your network, ideally, you want as many of these high quality connections as possible.

If only there was a way to find these types of connections in one place!

You know I wouldn’t ask a question like that without giving you the answer. There is a part of LinkedIn that is amazing for finding high quality prospects:

Groups.

Users form groups around things they care about.

Marketers join marketing groups on LinkedIn; personal trainers join fitness, nutrition, and personal training groups; and so on…

They go to these groups specifically to learn about new developments, people, and even new products in their fields.

Groups are the fastest way to make hundreds of connections and then engage with them.

It was found that 86.3% of conversations that eventually led to a sale from LinkedIn came from a conversation in a group.

It is by far your most effective avenue to begin building real relationships if you follow everything else I’ve covered so far.

How to use groups to expand your network and generate leads: One option is to create a group from scratch. That automatically positions you as an expert to all the people in the group.

Also, just about all members will be happy to connect with you.

But that takes a lot of work and time to build up.

The better option for the majority of people is to simply join existing groups that have already done the hard work of building a large active group.

To find these groups, search for the topic you’re interested in at the top. You can either search only for groups by picking the group option from the drop down menu to the left of the search bar, or you can click the “Groups” filter on the results’ page.

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You’ll find that most of the biggest groups are typically full of spam unless the creators moderate them strictly.

You’ll see several posts per day where members just share their own content, but no one engages with it in any way.

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When there are tens of thousands of members in a group, but not a single person is engaging with any of the posts, you’re unlikely to have any meaningful conversations in the group.

Ideally, you’re looking for groups that have at least a comment or two on every other article. The more the better.

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Again, you’ll notice that the biggest groups aren’t usually the best ones to join.

Instead, look for groups that are more specific.

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This group, “content marketing for financial institutions” has a razor sharp focus. Even though it has fewer members than the general “content marketing” groups, it has more engagement.

Unfortunately, you’ll have to go through every group manually to see if it’s good or not.

The best groups usually require permission to join and browse. Click the button on the group to ask to join, and you’ll usually be approved within a day as long as your profile is filled out.

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You can always leave a group later if it turns out to be a dud.

How to behave in groups to grow your network: Any fairly large group will have a large portion of inactive members.

Your goal should be to engage with and connect with the active portion.

The members who actively post content, share it, and comment on it are the highest quality leads you will ever find on the network.

Then, you can use all the other strategies we’ve covered to start building your relationship with them.

So, what’s the best way to do this?

When you first join a group, you don’t want to start posting content right away even if you think it would benefit the members. It’s easy to come off as a spammer if you do.

Instead, spend the first week or two commenting on the content other people post. You can also “like” and “share” it as a bonus, but that doesn’t do much on its own.

Don’t just write “nice post,” but actually put a bit of time into making a thoughtful comment. You want the poster to appreciate the comment and reply to it.

After you’ve had a short discussion through comments with someone in the group, try to connect with them.

From there, look for opportunities to add value by using methods we looked at before.

Once you’ve been in the group for a bit, you can start to post your own content occasionally. When people engage with it, ask them to connect.

Other than that, just keep spending a bit of time commenting like you did from the start.

Keep in mind that you can join multiple groups. Look for 5-10 that you can be active in on a daily basis. If you have more time and are having success, you can join even more.

5. Influencers can put you in touch with almost anyone

There are influencers on all social media sites who have tons of followers or connections.

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Because they have so many connections and typically know a lot of people, they have an in-depth understanding of LinkedIn that no typical user can match.

There are two ways in which this can help you grow your network.

The first thing you should do is try to connect with them or, at the very least, start following them.

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Find at least 10-20 influencers in your niche, and then connect or follow them.

That will add all their posts to your home feed.

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Unlike what happens in some of those other groups we looked at, followers of these influencers do read what the influencers post.

Not only that, they engage with this content.

This gives you a great opportunity to get your name in front of a lot of users. When you comment on one of the influencers’ posts, a decent percentage of their followers (perhaps in the thousands) will also read the comments.

But again, don’t just say “nice post.” That doesn’t do anything for you.

Instead, leave a thoughtful comment, and try to find a way to mention that you’re trying to expand your network.

For that article pictured above, a good comment might look like this:

I completely agree with that list of traits, especially networking. I’ve been connecting with as many smart entrepreneurs as possible lately, and I’ve noticed that the more I grow my network, the more opportunities come my way.

People reading that comment will know that you’re open to connecting with them, and you can pick up a handful of new connections with every such comment.

Will an influencer help you out? The second strategy that revolves around influencers is a lot more difficult to use but can produce some great results.

The basic idea is to get the influencer to do you a favor and introduce you to a few people in your niche.

For example, if you told me you were interested in expanding your network of small business owners, I could easily give you a list of 10-20 that I’m already connected with.

You could then send them a message saying that I recommended you connect with them. You get the chance to not only grow a relationship with them but also impress them with getting a referral from an influencer.

The hard part, of course, is getting an influencer to do you a favor like that.

And I’ll be honest, it’s not easy, and you need to prepare for a lot of rejection.

You absolutely have to find a way to provide them with some sort of value beforehand, whether it’s based on something they’ve posted about on LinkedIn, on their website, or wherever.

This isn’t something that I can break down for you. You need to first investigate their business, find a problem, and go above and beyond to solve it.

This tactic isn’t necessary to succeed on LinkedIn; you’ll do just fine with all the other ones we’ve looked at. However, it is an option and can be a powerful way to grow your network with high quality contacts.

Conclusion

LinkedIn is probably the biggest social media opportunity for businesses.

It has a relatively huge user base, and users are focused on improving their professional lives. This makes LinkedIn a great platform for B2B sales.

I’ve given you five detailed strategies you can use to not only grow your network but also build relationships that will eventually lead to sales.

If you have any questions about these strategies or have an interesting story about LinkedIn you wouldn’t mind sharing, leave them in a comment below.

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Comments

  1. Stephanie Manley :

    Very timely. My company wants to drive some of it’s marketing strategy to LinkedIn. We are pretty green in this area. I know we want to drive home thought leadership in our area of expertise.

    The groups are now invite only, how do you think this will play into the groups going forward? Do you think this will eliminate some of the dead weight?

    I really appreciate the section on the low value contacts. I hate the people on LinkedIn, that have weak profiles, or better yet the spammers. I accept anyone who looks legit, but a few slip through now and then.

  2. Linkedin is my favorite. There is a lot of business and several products can be promoted their. Specially the high ticket products. Thanks for adding more knowledge to my brain.

  3. Neil… Brilliant as usual, I have followed you for years.. I see a way to share on Facebook and Twitter… BUT What about sharing on Linkedin ? Please let me know, maybe I missed it somewhere.. Thanks again for a great post.. Cheers to 2016 !

  4. Hi Neil,
    Great Post Again! I thought Likedin works best for B2B business but after reading this post I think we can more empower to my LinkedIn marketing strategy.

    This post is on well time when I am trying to bring some serious traffic for new blog.

  5. James Gregory :

    If you want to survive in this competitive era, you must have networks. Today I really have got worth reading article from your blog. Thanks a ton Neil for sharing such awesome and helpful strategies. I am surely going to apply them.

  6. Sizdom Technologies :

    I’ve read so many articles about LinkedIn or internet marketing but after reading your article i’m surprised that you provide a lot of information in this article. Now I got new ways to promote my business using LinkedIn. Bundle of thanks to you Neil.

  7. This is very useful advice. Especially I like the part on networking. People tend to get it wrong and only connect with a lot of people when really what matters is the benefits we can get from interacting with those same people.

    Thank you again Neil!

    • Glad to help. It’s important to connect with the right people. If you need anything else please let me know.

  8. Another awesome post Neil.
    Never thought linkedin has so much science with it. Infact, I wasn’t even using it Professionally 🙂
    Just an awesome read, so no link backs from this one, just want to thank you for providing such value for free 🙂
    Although I am curious how can you manage 3 blog, almost in the same niche with such consistency 😛

  9. Much needed advice; I agree LinkedIn could be the Game Changer and I’ll surely solidify my network using your proving methods.

  10. Last year I re-activated my Linkedin account. in just 2 days I reconnected with a past client who instantly gave me work for few of his sites. I plan on being more active there, apparently it does bring in better traffic and leads than other social media outlets.

  11. Szymon Ziemba :

    Dear Neil

    Another high value article. Great remark on how to continue a new relationship. From my own experience refreshing a relationship by a simple phone call can lead to really strong relationship with little effort. People often forget about the strength of a phone or live talk.

    I got a bit off-topic question. I coudnt find an answer on your blog. I read the article how to approach seo when redesigning a page fundamentally however I still wonder how to do it technically.

    Should I copy a database and redesign a site on the copied database and then just redirect the domain ? Is it the approach you recommend ? Could you recommend some literature and research results on this problem ?

    I just want to make a fast switch between old web portal and a new one.

    Best regards
    Your faithful reader
    Szymon

  12. Hi Neil!
    Great Post! I admit that overlooked the importance of building a bigger LinkedIn network. Now, it is time do the right thing. Thanks!

  13. Rachel Willmer :

    Great post, thanks, Neil.

    I have one question; do you have any thoughts about whether it’s best to post original content directly on LinkedIn, or is it better to post on your own blog, Medium, etc and then link to it on LinkedIn?

  14. Janis Friesler :

    Hi,

    I learn a lot from your blog. I agree with you that Linkedin is the best site to connect with potential clients. When I started my business, promoting authors on the Internet, I joined groups on Linkedin and answered questions and mentioned my services if I could help. I was able to easily connect with people and attracted more clients than I could handle. I haven’t been active in a while because I am updating my website and developing a new service. I am amazed how many new people have asked to connect with them during this off time. In fact, I just had a job offer today unrelated to my business. I have received significant help in return.from very knowledgeable people as well. I suggest that all your readers give it a try.

  15. Esther Carlson :

    Neil, so pleased to have come across this great post today! I learned alot and look forward to implementing some of your recommendations. Thank you!

  16. Hi Neil, As a small company of market research consultants, we suffer from a typical problem – our (few) clients love us and the quality of our work, but we are not great at marketing ourselves. We are just about starting out on our social media journey. Aside from reading such posts, I do search for ‘how tos’ on social media and often find your posts and suggestions practical and very helpful. Thank you!

    • Great to hear you’re starting your social media journey. I’m excited for you to come back and share your results

  17. Vishal Kataria :

    Nice post Neil. A blog post I had written on LinkedIn about online marketing helped me get leads through the ‘pull’ strategy and I ended up converting one, which was awesome.

    However, LinkedIn is still dominated by people who want to network solely for promoting themselves. I see less value-addition with each passing day. Maybe hat’s why most groups are dead too. Will make it a point to join only influencer groups from now on, as you mentioned.

    Now that you have published 2 posts on LinkedIn (and more will surely come), do you plan to add the LinkedIn share button to your QS blog posts as well? 🙂

    • Yah a lot of people do promote themselves, but that just means there is opportunity for real valuable content to stand out.

  18. Sunjoy KRG (@prosunjoyi) :

    Thanks Neil, you rock!! Perfect timing 🙂 Most of us in India have this misconception that LinkedIn doesn’t work here and I was no exception. But after getting active on Twitter and interacting with my more than 3K followers mostly from US, I got to know its value so just last week I made my LinkedIn account and was looking for ways to network, promote. This article is a Bible for beginners like me. Cheers!

  19. Hey Neil,

    Always like reading your posts and I barely miss a post that is based on LinkedIn networking. It is the best social network for business pros like us and it is kind of really makes sense to spend your time on it. I am sorry, but couldn’t resist your “go connect with me now” link. 🙂

    I just want to suggest some edits in the post here! LinkedIn groups are now private (as far as I know) so it wouldn’t be possible to see the engagement level of any single group, IMO. What do you think, how can we judge a group when this is the scenario.

  20. Hey Neil,

    Thanks for some amazing insights 🙂

  21. You rock!

    Just one doubt: how to handle content duplication? When you post on LinkedIn, you actually copy the content from article that means content is duplicated from your blog to LinkedIn. Any side effects of this?

  22. Thanks once again for this great topics on LinkedIn.I always increasing my knowledge from your valuable article.

  23. Another strategy – and one you demonstrate well in your posts – is writing with the right tone of voice. The tone that appears to work best for most posts is professional and educative but also friendly with a few touches of humor. Enjoyed your post and learned a few things. Perfect!

  24. What are your thoughts on the Linked-in Business Page? Some business owners dabble in social media only to know enough to hire someone else to do it. Some consultants we hire say the Linked-in business page isn’t worth it. What are your thoughts?

  25. Jeremy Martinez :

    Hey Neil,

    All solid ideas. I encourage our sales team to leverage content we are creating, and sharing it on LI, with their connections – some do, some don’t. Social media is tricky, some people are more open and some more private. I certainly wouldn’t make it a requirement.

    I do not ever recommend that our sales team reach out to people via LinkedIn messages, as that is more or less spam.

    I feel the idea about posting about their job and company is a good one, potential customers usually want more transparency. Posting about their thoughts on business and tips and tricks they’ve learned is another great way to build goodwill on LI.

    Let us know how it turns out, curious myself.

  26. Mark "Elmo" Ellis :

    Excellent article, Neil. I’ve been using LinkedIn with little or no success, but these tips are very helpful and I’ll definitely give them a shot. One question, can you post content from your blog on LinkedIn without getting a penalty, or does it even effect it in the world of SEO? LinkedIn has a blog space for users and I’ve only posted one or two articles from my blog on LinkedIn, will I get a penalty from the Google SEO Gods?

    Thanks in advance!

    Elmo

    • Yes you can post. If you content does well in the Linkdin enviroment, those social signals can help rankings

  27. Dr. Muddassir Ahmed :

    Neil,

    Spot on again, I have used 3 of the 5 tactics you have mentioned in my Supply Chain Blog and it surely works a miracle!

    Thanks.
    Dr. Muddassir Ahmed

  28. You love LinkedIn, don’t you?

  29. These tips are priceless really many thanks for them, now just need to select the right ones as in Czech republic and Slovakia linkedin is not so powerful but it is growing so good times are coming ???? Thanks again
    Zuzka

  30. Paul billygraham Reang :

    Hi Neil,
    Your guide was really impressive with lots of important information about linkedin. It looks like a very good platform for getting connected with lots of quality people for business.
    Best regards
    Paul

  31. Neil, I am not so impressed with this post as I was always feeling great with your other posts.
    Why?
    If I will join in a group like digital marketing, all the members are from similar area, who will give me an SEO/other project then? I am agreed that the knowledge will grow with the discussions but business?

    You have written about the time of post in social media – but you have no explanation. Why we post in your said timing?

    I know your are a great researcher and writer but if you kindly explain us more, will be great!

    Cheers!
    Deb

    • Deb,

      I may be wrong, but I don’t think you’re going to get a lot of SEO business just from networking on LinkedIn. Using LinkedIn may help you make some connections and establish a relationships with some prospects but it will not be a great marketing strategy all by itself.

      Once you have started a conversation with a prospect you can then call, send a direct mail piece or email the individuals once they have raised their hand and said, “Tell me more”.

      Just sayin’ !

      Mark Elmo Ellis

    • Look for groups of people in different professions. For example, find a group full of real estate agents Or join a group of small business owners. Also, even if it is full of digital marketers, often times you may run in to people who only specialize in something and need your help for other things.

  32. this is very useful for me especialy now when i was thinking i should use my linkedin profile more often and update regularly. thanks for the info

  33. Very insightful indeed. LinkedIn is a very powerful platform to increase sales and connect with like minded people and colleagues. If used sensibly, it can indeed be a gold mine and drive for your business!

  34. Jerome Perrin :

    Great post Neil. As always.

    I am a great fan. I love your brain 🙂

    I am currently working on a LinkedIn training which will be promoted via my one of my websites, very soon: http://agenceweb-jforjay.com

    I will quote you, you can be sure of that 🙂

    Cheers from Paris 🙂
    Jerome

  35. Bak?rköy Resim Kursu :

    Sanat eserleri üretmenin zevk verece?i bir ortam olan atölyemizde çizim çal??malar? haftan?n 7 günü devam etmektedir. Bak?rköy Resim Kursu olarak sizleri gelece?e haz?rlamakla yetinmeyip ilgi duydu?unuz alanlar?n optimizasyonu ile sizlere destekte vermektedir.

  36. Transport George :

    LinkedIn is starting to gain a bad reputation in the online community these days but that doesn’t mean we should stop using it. We only have to adapt a working strategy on how we can make the most of this social platform.

  37. Ricardo Nuñez :

    Hey Neil,
    Great article, as always. Even that I only have close to 250 connections which are people that I know online or offline, I already got new business a couple of times, so I see the value on it.

    Do you accept everybody, even if you don’t know them and they select ‘friend’ at the question connection ‘How do you know Neil’? That’s one thing it always discouraged me from adding people. I don’t know if I can get listed as spammer or blocked.

    Thanks

    • Ricardo, I do review someone’s profile before adding them, but won’t accept anyone. I suggest you not just add random people, but work throughout your network first. Also, as you build your blog and website, you’ll be able to direct people from there too.

  38. Venkatesh Khajjidoni :

    Hi Neil,

    Awesome post. Few days back, you’ve approved my request to connect on LinkedIn. I’m very happy having you in my network that has only a few connections. You’re so generous that you’ll approve connection requests that have only a few connections.

    Having deep relationship in our network is a must task to generate clients, customers, and green growth.

    And, as you say above, sharing, commenting, and liking on influencers posts is a time-consuming process. For freelance writers, like me, LinkedIn is a gold bucket if we use it diligently.

    Anyway, thanks for this informative article.

  39. Hi Neil,

    This is really a great post on linkedIn, Now I have a depth understanding how I can grow my network on it. I will try to apply all the points that you discussed above. thanks for such great help.

  40. Sandeep Gupta :

    Hii Neil, firstly i like your basic root cause ideas in your blogs. I learn something new from each blog of yours. its awesome. In the same post, you talked about joining groups on linkedin. But most of them are dead in terms of conversation, if you talk about health & nutrition. How to proceed in it? Can you help me out in that?

  41. Hello Neil,
    Great post! I have almost 3000 connections on Linkedin however, I fail to understand how to leverage this. Though I have followed various techniques on content writing from your previous posts, I still fail to see a major change. would appreciate your comments on the same. Best Regards, Varchasva Corporation http://www.varchasvacorp.com

  42. When you are building connections, writing articles and posting updates from your blog don’t forget look at your “Who’s Viewed Your Profile” page. Many of these people liked your update well enough that they are willing to become a connection.

    Also if you are looking for specific skill endorsements – ask. Many of your contacts will be glad to endorse you for the skills you list.

  43. Hello Neil,

    Certainly a great and thorough guide. I have been on Linkedin for quite a some time now but have been considering it as another social media like facebook, google plus and so forth. But your guide changed my perspective completely towards LinkedIn.

    I would really love to try out your detailed strategies and will try to generate more traffic and connections by following them.

    Thanks allot for the comprehensive post!

    • Sonam, many people have been ignoring linkedin in the past, but now it’s become much more active. Let me know how the strategies work out for you.

  44. Thanks Neil for this post. I was looking for the same as I have been thinking of growing my connections on LinkedIn for getting business. starting is easy but maintaining is always difficult, I would like to read your “managing Social Media efficient” post you mentioned above.

  45. Cedric Markwatson :

    Another great article Neil. I really enjoyed this simple and most valuable post. Thanks for sharing your thoughts with us.

  46. Hello Neil,

    Thanks for share such a informative article, you know what, from a long time i studying on social media marketing and i learned almost all websites but did not know about the linkedin marketing strategies but i got to know from your article, thanks again for sharing this article.

    Regards
    Kapil Heera

  47. Great post, Neil. LinkedIn is definitely geared more towards business, so it makes sense. As with all media efforts, making sure to monitor and track all your media campaigns, it really is a must nowadays.

  48. Such wonderful and useful content. Thanks, Neil.

    I work in the federal government space so I’m trying to figure out how to adapt this LinkedIn strategy for our purposes. We have a group with approximately 12,500 participants, focused on a particular subject. We’ll occasionally post content, but we don’t have a lot of resources to give it as much attention as we could/should.

    Any suggestions on the best way to approach LinkedIn as a government entity?

    Thanks!

  49. I am a part of really great Linkedin groups but for the most part, I am just an observer of what’s going on, reading posts, occasionally sharing stuff I wrote about, but not really engaging with the members. I now see that there’s a lot I could be gaining by putting in more thought and effort, and connecting and engaging with the right people. As always, thank you for coming up with relevant, well-researched and useful content.

  50. Always great to read your posts Neil. If I was that passionate about the stuff like you are. 9 months and you got 70 000 visitors to the website? Wow, could you give me short story technique and strategy how you did it?

    Thanks

  51. The best thing a senior can do on Linkedin is to post the blogs and once have good standings apply for the Influencer profile, It’s not easy to get that account but once one get the account he/ she becomes a trusted and reliable person.

  52. Hello Neil, Great read! I’ve read a lot on LinkedIn marketing for B2B, however your post was the one that stood out to me thanks to its comprehensiveness, insightfulness and amount of examples. Thanks for that!

    I’ve a few questions if you don’t mind. I’ve recently started to run social media for a small B2B online marketing company. I have been heavying up on Twitter mostly, however now, I want to gear toward LinkedIn as our end goal is to drive business leads. Many of the tactics you have listed (especially, on early stages of LinkedIn strategy) involve getting the word about your company page out there, asking your network to follow your page for updates, putting this even onto your LinkedIn Profile, etc. In my case, this is not my company, I have a full time job outside of this social media gig, and I find it tricky to be a true ambassador of the brand I promote. I guess my question is how to combine my efforts (social media manager) with the actions of the company’s owner/CEO. I feel that he should be the voice of the company, yet he needs my support in doing so. Any advise would be amazing. Thanks!

    Another question I have is in regards to the frequency of company updates. You mentioned a once a week frequency (and I saw similar frequency recommendation across other blogs). I come across interesting/valuable content on the web every day (or every other day) that I think could be beneficial to the company’s followers on LinkedIn. Would you advise against a more frequent posting routine, than once a week?

    And the last question (thanks for bearing with me!). I absolutely align with you on a high value of groups and influencers on LInkedIn, and I have done some research on potential groups I should join. The challenge is to decide what niche I should be aiming at? Should it be a niche of our potential customers (SMS businesses that need help with online marketing, i.e., local real estate firms ) or a niche of online marketing professionals (similar to our company)? Should we establish ourselves first as experts among marketers or should we try to engage with our potential prospects instead? or Both?

    Thanks again for your fantastic post!
    Looking forward to hearing from you.

    • Why don’t you manage your company’s blog like your other gig?

      If you have more than one thing to post of value per week, you can, but you also don’t want to spread yourself thin if you can’t be consistent with it.

      Establish yourself as the expert with your potential prospects.

  53. Elaine Gerstley :

    Without strategies, if you are handling world’s no 1 professional social media website, it means you are just wasting your lots of time and money. Great strategies can give you great victory. In this post, I found excellent strategies that are really helpful for any businesses. Neil, your post is showing your deep experience of online marketing. Thanks for sharing it with us.

  54. uploadable ch reseller :

    Another great post Neil 🙂
    Your five strategy are very nice.
    I have a network on LinkedIn, but It is not bigger and I have never tried to make It bigger because I haven’t any strategy.
    But after reading your post I will try to use your strategy to make my LinkedIn network bigger.
    Thanks for your great post 🙂

  55. this is great information. I want to build a bigger network on LinkedIn for my this site: http://freebestgreetings.blogspot.com/2016/01/romantic-ideas-for-long-distance-lovers.html

  56. Anuradha Chawla :

    Great article and very helpful. I was just talking with someone about this very same topic as I would like to optimize my profile and better use LinkedIn.

    One more thing I would add to the list is make sure you have a completed and optimized profile. A lot of people completely ignore keywords when filling out their LinkedIn headline/profile and then they wonder why they don’t show up in search results.
    Thanks 🙂

  57. This is a great post. I am always looking at connecting with new people and expanding my network internationally as I believe that opportunities are in abundance, anywhere in the world. You just have to know where to look. Your article has been great help in shedding some light on how I can go about doing that.

    Thank you and have a great 2016!

    • You’d be surprised at how many people haven’t noticed that yet. Luckily you understand and are thinking positively about it. Please let me know if there’s anything else I can help you with.

  58. Hi there,
    I think everyone should share their content to get more traffic.
    So their ranking will increase.

  59. Good one Neil, I was trying to create a network on LinkedIn but I was doing some major mistakes, by reading this article I finally came to know what’s the idea behind all this….thanks!

    • Perfect, hopefully you’re steering yourself in the right direction. Let me know if you have any challenges along the way that I can help with

  60. Carmen Saulig :

    Excellent article Neil!
    Is the first time I read an article written by you (obviously I do not have a big network!) and I liked it very much.
    The described strategies of using LinkedIn to establish connection with other people for business purpose is very clear and well structured. It seems to me like a pure guideline to be followed by those persons that wants to be visible and have something to say.
    It does not matter that LinkedIn is not so big like other social networks; I consider it valuable for business and here I found very interesting persons, real professionals, willing to share their knowledge and experience.
    I will use your strategies to try to increase my network. Thank you very much for posting this article!
    I hope I will have the opportunity to read more of your following articles!
    Wish you all the best!

    • You’re welcome Carmen, glad this this knowledge has been helpful

      Yeah it’s not that as big, but it definitely has a concentrated focus of most business professionals

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  62. US Business Funding :

    Hey Neil,

    You definitively pointed out some interesting tips, and we’ll surely be using towards our company. We don’t use Linkedin too often, and it looks like we’re losing some interesting opportunities.

    Bookmarked this article for continuous reading and learning.

    Keep with the good work

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  64. Hi Neil,

    I just came across your site/blog today, and I am very impressed and thankful for the value you offer. I did not read every single comment for this post, so forgive me if this has already been asked. Would you say that now, since groups are by invite only, that a solid path forward would be to start new groups and cultivate/grow them? I know you mentioned that as an option, though it clearly takes time and more work. An example of a group could be “Client Acquisition Strategies for Cosmetic Dentists” (to generate a network of possible SEO leads)… Maybe that is too long, but something of the sort?

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  67. Joseph Nithin :

    Hello….

    This article which you have presented is perfect and thank you. So here I am new to social media and I am just learning now. With your hands help me. How to pick up new strategies for Linkedin? Why is it important?

    Thank you

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