How to Do Curated Content RIGHT: A Step-by-Step Guide

content curation

It’s one of the biggest drawbacks of content marketing

How are you supposed to find time to create high quality content?

On top of all the other things you need to do, now you need to find the time to create epic posts.

These types of posts often take several hours to createIf you’re a small business owner, you have a ton of other things on your plate demanding your attention: customer service, product creation and improvement, social media, and other forms of marketing.

And if you’re a marketer of any kind, you’re being asked to create more and more content. Seventy percent of B2B marketers reported that they are creating more content this year (compared to last year).

I’ll tell you something for sure:

Most of those 70% of marketers don’t even produce epic contentAnd yet, they’re spending even more time on it. Why? Because it’s still working for them.

Over time, their results will diminish, and they will decide to either give up or up their content game.

I hope you’re ahead of the curve and are already creating next level content. But that leaves you with the time and resources issues. It’s hard to continually devote 20+ hours a week to creating content.

But there are a few ways to lessen the extent of this problem.

First, you can write more efficiently.

But you can also be more selective about which types of content you create. Some types of content take a few hours to put together, while others can take hundreds of hours.

One of the most effective types of content (when you look at results vs time to create) is curated content.

The basic idea is to take some (or all) of content created by someone else and feature it along other related content. (Of course, you always provide credit.)

Even something as simple as a link to a guide in a post for more information could be considered curated content.

You’re finding content that you know your readers will be interested in and then connecting them to it.

Almost all content marketers curate content in one way or another. One report found that 82% of marketers curate contentOverall, the best marketers create around 65% of their own content and curate an additional 25%.

One of the most common ways to use curated content is for social media marketingYou typically need to share content other than your own to be successful, so finding the best content for your readers (that you didn’t make) is a key part of the process.

Curated content on social media represents about 47% of all clicks.


And curated content can be used in almost any niche, which is part of the reason why it’s so powerful.

However, not all businesses are successful at curating content.

If you do it the wrong way, your readers won’t pay much attention to what you offer, and you won’t get the results you’re after.

Luckily, I can show you how to do content curation right.

By the end of this post, you’ll know which types of curated content you should create as well as how to create them in order to maximize your results when it comes to traffic, shares, and subscribers.

4 Reasons you should publish more curated content

I’ve touched on a few positive aspects of curated content, but I want you to understand all the ways it can help you.

Incorporating curation into your content strategy benefits you in four main ways.

Reason #1 – It’s faster and cheaper to create: Curated content is much faster to create than original content.

A great example of this is Brian Dean’s link building guide for SEO.

In the guide, he divides link building into different chapters. Each chapter is literally a list of links:


In total, he links to at least a few dozen really great resources on link building.

How much time do you think it took him to put this together?

My guess would be under 10 hours.

Now imagine if Brian tried to write each of those sections by himself.

The content marketing section alone would take him a minimum of 10 hours to create.

And all the other sections would take a similar amount of time.

All in all, we’re looking at 50 hours for a guide like this as a minimum, or about 500% more time than he probably actually spent.

I think that example really shows how much time curation can save you.

On top of that, there’s one other cool way in which content curation saves you time.

If you are active on social media, and most businesses are, you need to share content that others have created.

Well, guess what? Since you’ve researched all the best content to include in your curated content, you can just share these resources on social media and save yourself a ton of time.

Reason #2 – Sometimes, the results are just as good (or better): Logically, it makes sense to assume that there’s a tradeoff.

With your own content, you get more traffic, engagement, etc. than you do with curated content, right?

It’s true, you probably won’t achieve the same results with curated content as you will with your own, but you don’t lose that much either.

Case in point: Let’s look at that link building guide again. As of writing of this post, it has over 740 Tweets and 440 Facebook likes:


In order to make a valid statement, we have to compare those results to Brian’s typical results.

I picked one of his most recent posts (it’s had more than a few days to collect shares), which currently has 594 Tweets and 223 likes.


Despite having increased his readership since posting that original guide, he actually got fewer shares with his 100% original content.

Obviously, the topics are different, so they can’t be compared perfectly. However, I think this shows that curated content can still achieve some impressive results when done right.

That’s why 50% of surveyed marketers said that curated content helped improve their brand visibility, SEO, traffic, and buyer engagement.

The same report also revealed that 41% of marketers found that curated content increased either the number or quality of their sales leads.

Reason #3 – You can expand out of your area of expertise: Even after more than 5 years, I still write on the same types of topics—mainly about social media, content marketing, and SEO.

But I know that some of my readers are interested in other topics as well, topics that I might not have much expertise in.

I could, of course, take extra time to research and experiment in those areas, but it can take months to become an expert.

Or I could simply curate the best content on those topics.

For example, I could create a guide to buying an online business with curated content. It’s something I don’t have much experience with, so I couldn’t comfortably write about it right now, but I could curate it for my readers.

Reason #4 – You can use it to open relationships: One huge potential benefit of curating content is that it provides value to influencers—if you do it right.

A good piece of curated content will actually drive traffic to the sources you link to.

In addition, if you only include the best of the best, it increases the brand recognition and authority of the people or businesses you include.

Look at these comments on a pretty mediocre roundup:


There were more comments like these ones.

People appreciate being featured, which gives you an “in” to develop a relationship with them.

If JC (the author) contacted any of these website owners, they’d know exactly who he is.

And if you create curated posts like I’m about to show you, this even works with the top influencers in your niche.

Step 1: 7 types of curated content you can publish

There’s one thing that you need to know about curated content:

No type fits all.

What I mean by that is that curated content can be used in almost any niche, but certain types work better for some than others.

Your first real challenge (step #1) is understanding the different types so that you can pick the best ones for you.

The best way I can teach you about each type is to show you an example of each, so let’s get started.

Type #1 – Ultimate guides on a topic: There is more written content published online than any other type of content.

We’ve actually already looked at an example of an “ultimate guide”, the guide to link building by Brian Dean:


What’s the best use for it?

When you try to create a complete guide to anything, it’s usually going to be about one of your main topics.

There’s no sense in creating a massive resource on a topic that only a small fraction of your target audience is interested in.

These types of guides are designed to wow readers and attract traffic, links, and social shares.

You should consider creating a curated ultimate guide when creating a complete guide from scratch isn’t practical.

Part of that is deciding the scope of your content (more on that later).

Since Brian wanted to cover such a huge topic (everything there is to know about link building), it would have taken him months to create all original content.

The curated guide that he published probably took him less than a few weeks.

Who can use it?

Massive guides like Brian’s are best used in niches where audiences are willing to learn.

They are great in almost any hobby niche (e.g., sports, music, video games, etc.) as well as any niche related to learning about a specific profession (e.g., marketing, SEO, job hunting, management, etc.).

Type #2 – Roundups: You’re probably familiar with at least one type of roundup, but there are a few different types of curated roundups we can look at.

First is the content roundup.

An example of one is “The Moz Top 10” email newsletter that goes out semimonthly.


In these emails, the primary feature is the best 10 pieces of content for SEO.

Regular email roundups like these are best used in niches that move quickly. There are always changes happening in the SEO niche, which is why this works for Moz.

Basically, this type of roundup will work in any niche that has at least one thriving niche news site.

The second type of roundup is the expert roundup.

With this kind of roundup, you collect original answers from influencers and present them within one awesome post.

Typically, you’ll ask them all the same one or two questions, record all the answers, and then additionally add some insightful analysis of the results.

This type of roundup isn’t purely curation because you can also mix in your own (or a contributor’s) original content.


Let’s look at an example of this type of roundup.

Richard Marriott created a highly popular roundup by asking experts what their 3 favorite SEO tools were.


On top of collecting and posting the answers from 55 experts, he also provided a brief but useful introduction and analysis.

This brings up the most important takeaway: don’t be afraid to mix original and curated content.

Often, you can add extra value to the curated content by presenting it within certain context.

This type of roundup is best used in niches with tons of influencers, where the same questions are asked over and over again.

Usually, the questions are being asked repeatedly because they have subjective answers. This is where answers from experts (more is better) are given the most attention.

Type #3 – The best webinars: I wanted to quickly add webinar curation to this section. It’s a list of the best webinars/video tutorials in your niche.

Webinars are getting extremely popular (I used to use them at KISSmetrics a lot). However, they are also pretty long.

A curated list of the best webinars on a topic (available for replay) would get a lot of attention.

Type #4 – Case studies: In some niches, case studies are the most interesting type of content to readers.

Personally, I’ve seen how much readers appreciate seeing the results of case studies in the conversion rate optimization niche.

But running a complete test can take weeks, and then you’ll have to write the post as well.

In the end, readers are only interested in the idea behind the test, how you did it, and what the results were.

In a situation like this, what if you could put several case studies together?

Showcase all the important information in a few hundred words for each case study.

If people love one case study, they’ll love having more in one place.

Here’s an example: A post with 100 conversion optimization case studies.


As you can see, it’s been shared over 2,000 times, with plenty of comments and links to the page.

It would take years to run 100 good tests on your own. But by curating case studies that others have published (and only including the best ones), you create a really interesting and valuable resource.

Your audience can’t help but love it, and you could put it together in less than a week.

Where else can curated case studies be used?

Chances are you already know whether people appreciate case studies in your niche.

I’m actually a little surprised that no one has created a post like the one above for SEO case studies. People love to read about how website owners improved their traffic by X% over 6-12 months.

Here’s an example in the home design niche, where the author put together a list of 101 home remodeling projects (equivalent to case studies).


Type #5 – Reading list/education list: Some niches are built around learning. As you’ve seen, there are already a few types of curated content that work great in these niches.

In these niches, there are always people trying to teach (and often sell) to anyone who will listen.

This results in a ton of content that no one has the time to read.

Of course, this is a perfect opportunity for curation. You can create something of tremendous value by simply going through the content and picking the best of it.

You’re saving your audience from reading the crap while also showing them the content they will love.

One example of this is Tim Ferriss’ book club:


Out of thousands of books that he has read, he’s picked six so far that he says made a meaningful difference in his life.

That kind of selective curation means a lot coming from someone with his reputation. Every entrepreneur will want to read these books.

Your own curation doesn’t have to be quite that strict.

Here’s another good example: James Clear’s book list.

He’s included more than 100 great books, sorted by category:


Now we’re getting into some advanced curation: not only picking out the best resources but organizing them in a way that is most useful to the reader.

Finally, this type of curation can extend to online courses.

For example, online computer science classes are offered free by hundreds of sites. Some are obviously better than others.

This post puts together the 16 best ones in the author’s opinion.


The key thing that makes this post valuable to readers is that it’s clear that the author spent time testing and reviewing each course.

Type #6 – Customer stories: Influencers aren’t the only ones who can create content. So can customers and readers.

Although you can only really do this if you have a large or raving fan base, one option is to curate the best customer reviews:


It’s easier than ever for bigger brands to do this now since many customers post pictures of themselves using the product on social media without even being asked.

If you monitor your hashtags, you’ll be able to find them and save the best.

Type #7 – Top sites/experts: Finally, if you’re looking to build relationships with influencers in your niche, you can also create a “top” list of all the best sites or experts in it.


This is not as effective as it used to be because it is by far the most used form of content curation.

It can still be useful, but the main reason you should be doing it is to reach out to the people you include and open a dialogue.

Step 2: Understand the finer details of curation that make the difference

Many website owners post curated content on a daily basis.

The vast majority of it doesn’t get much attention.

I don’t want yours to be part of that.

In order to make sure that doesn’t happen, you need to understand the true value of content curation:


If people just wanted to learn about a subject they like, they could head to an aggregator such as Alltop:


Just about anyone can submit content there, and it is categorized.

But people are getting overwhelmed by the amount of content out there. Although they don’t want to miss out on the truly useful content, it’s hard to wade through 20-30 pieces of content to find one or two good ones.

That’s where you come in.

You care about your audience and are willing to do the hard work for them.

Don’t get lazy: To curate content properly, you need to do two essential things.

First, you need to find all the content that fits your topic.

When you say you’ve assembled the best content out there, you need to be sure that you didn’t miss anything.

As soon as you miss one great resource, readers will doubt that you were as thorough as you had claimed.

Second, you need to review all the content.

And I’m not talking about skimming the content. Do you think a movie critic just skips through a movie to review it?

Never. You shouldn’t either.

It might seem like hard work, and it is. This is the main source of value of your curated content.

If you don’t review every piece of content you’re considering thoroughly, your final result won’t be as valuable to your reader.

Those are two simple but absolutely crucial steps if you want to see results.

Step 3: How to find perfect topics for content curation

The beauty of curated content is that you can really use it for any good content idea that you had in the first place.

However, you’ll still want to quickly run through this 3-step process for picking good ideas.

First, pick a type of curated content: The reason I spent so much time on the different types of curated content is because you need know which ones are valued the most by your readers.

If you’re in a niche like marketing, you have a lot of options:

  • ultimate guides
  • roundups
  • webinars
  • case studies
  • reading lists
  • top experts

You can use any type effectively.

However, if you’re in a niche like camping, there aren’t webinars or case studies.

In that niche, readers value informative guides and video tutorials, so you’d want to stick to those types of content.

Second, define your scope: The scope of a piece of content refers to how large of a topic you’re going to tackle.

The term is mainly used in descriptions of academic papers and studies.


But it’s really important to pick a scope that matches your content type.

When you create your own content, you need to focus on a narrow scope and cover it in great depth.

But when you’re curating content, you need to capitalize on the fact that you don’t need to create the content.

This allows you to not only go deep on a topic but also wide.

Think back to Backlinko’s link building guide. Here are the first three chapter titles:

  • Link Building Fundamentals
  • How to Get Top Notch Links Using Content Marketing
  • How to Execute Effective Email Outreach Campaigns

Each of those sounds like a huge post that I might write.

That’s why Brian links to at least 3-4 amazing resources in each chapter.

When you’re curating content, choose a large scope.

Brian didn’t just curate a guide to getting links with content marketing—he created an ultimate guide to link building.

Finally, find a unique angle: If you’re curating content on a topic, that means a lot of content has been produced on that topic.

But that also means you need to find a way to add significant value to it if you want to stand out.

There are a few ways to do this:

  • go bigger – in some cases, more is better (e.g., case studies)
  • increase your scope – cover a large topic that everyone else is too scared to do (e.g., ultimate guide to link building)
  • go after a unique aspect – if many people have curated a topic, you can stand out by modifying it for a more specific audience (e.g., instead of “top X marketing blogs”, do “top X marketing blogs for SAAS startups”)

Step 4: 5 tools to track down amazing content and work more efficiently

Once you’ve picked the type of content you’re going to create and the topic, you need to do the actual curating.

First, find absolutely everything there is to know about the topic you selected. Then, read/watch it, and save the best pieces.

There’s no wrong way to do this, but I recommend using a combination of tools to save time on discovering content.

1. Feedly: This is the leading RSS reader. It lets you add feeds from the top sites in your niche and then shows you recently published articles so you can quickly see what interests you.


Add all the major blogs in your niche, and you’ll never miss a post.

2. Reddit: Reddit is one of the largest community websites in the world. It is broken down into subreddits, which are essentially different categories.

You can find a category for just about any niche, no matter which one you’re in.

After you find a relevant subreddit, you can visit it every once in awhile to see current trending posts. These posts are semi-curated by the community since they vote on them.

In addition, you can also click on “top” along the top menu of any subreddit to see the most liked posts of all time:


3. Evernote: Evernote is an extremely popular app that will help you stay organized, and it’s free.

It’s essentially your own personal notebook that syncs across all your devices.

When you come across an article that you think is amazing, you can add it to your notebook and add tags and comments to it.


When it’s time to create content, just search for a few related phrases to bring up past content you’ve saved.

4. Trello: If you have a specific topic in mind already, your main challenge will be organizing all the content.

One option is to manage it with Trello, which can save you a lot of time.

Trello allows you to create boards and then add lists to them.

On each board, you can add “cards”, which is where you’d put the great content you find.


Put the headline as the title for each card, and click the card after you make it.

Then, add the link to the content plus a comment if have one:


5. Pocket: If you’re not a fan of Evernote, you might want to give Pocket a try.

It’s designed similarly, letting you save interesting content you find on the web to your “pocket”.


Get in the habit of saving the best pieces of content you come across because you never know when you’ll need it for a curated post.

You can use Pocket on any of your devices and can save a link to a piece of content with just a few clicks. You can also tag posts so that they are easy to find in the future.


Step 5: Don’t just slap it together, do this instead…

Doing all the research for your content will take a ton of time.

It will be tempting to just publish your results in the easiest way possible; after all, the value is still there.

But if you do, you’re throwing away a huge chunk of your potential results.

There are two types of people in your audience that will read these types of posts.

First, your target audience. These are your typical readers that you created the post for.

When they come across a curated post, they have one main question:

Should I trust that these resources are actually the best?

If the reader doesn’t believe that your list of the “best books on X” is a good list, they’re not going to give it a second thought.

How do you gain that trust? Two ways:

  1. Be so well known that all readers know you as an expert (e.g., Tim Ferriss, James Clear)
  2. Present your content so professionally that readers assume you must know what you’re doing (partly the halo effect)

Design matters: Brian Dean is well known in the SEO industry. He could have put up simple links in his curated guide, but he didn’t because he understands the value of design.

If you want readers to think that your content is a big deal, it needs to look like a big deal.


Secondly, if you’re covering a wide scope (like you should be), you’re going to be curating several (or hundreds) of other pieces of content.

Organization is key.

Most readers will only be interested in specific parts, so make sure it’s easy for them to find those parts. Create a custom table of contents or filters that readers can use.

The other part of your readers: Other than your regular readers, you also have all those people whom you featured in your content.

When you curate content, it means that you think that content is the best of the best, which is flattering to those content creators.

Most will check out your content when you send them a message about it.

When they do, they’re going to look at just a few key things:

  • Does it look professional?
  • How am I featured?
  • Who else is included?

If it doesn’t look professional, it’s all of a sudden a lot less flattering. They’ll see you as a “nobody” who probably doesn’t have an audience.

They also care about how they’re featured. If they’re named as an expert, with a picture or glowing recommendation surrounding your link to them, you get a few bonus points here. They’ll feel more special.

Finally, they care about other included people. If they think that other pieces of content you’ve included suck, they’ll be disappointed.

When they see that you put in the time to include only the best, being featured is going to be a big compliment to them. If you just picked the first few resources Google showed you, it’s not impressive.


Curating content is a great way to save time while also creating high value content that your readers will love.

It can attract shares and traffic and is a great way to open a dialogue with influencers you’d like to connect with.

Follow the 5 steps in this post, and you’ll have a killer curated piece of content to show the world.

I’d love to hear how you’ve used curated content in the past or how you plan to in the future. Just leave me a comment below.


  1. Chris Hufnagel :

    Really cool idea. Great idea for building relationships too, as you are helping out other site owners.

    The increase in curated blog posts just keeps rising! I have seen them for almost everything.

    Any cool WordPress plugins you know of for organizing this curated content?


    • Chris, glad you liked it and found the post helpful.

      Curation is a great way to share other people’s content and create some positive reciprocity — it also helps your audience out, because they are looking for relevant information.

      As for WP plugins — what are you looking for specifically?

      • Chris Hufnagel :

        Just a good way to manage the content you are curating. You mention for a few of the strategies to separate the curated content by topic or category. I am not sure what this process or plugin would be called, but feel like there might be something out there that could make the process smoother.

        • Chris, I use MyCurator which pulls content into WordPress from rss feeds…you can categorize each feed. It also has bookmarklets for grabbing on from the web.

      • Hi Neil,

        I just posted a curated piece on my blog. Design was an essential part of it as you mentioned in your article.

        I challenge you to check it out and NOT be blown away by it 🙂

        Is this the type of content you had in mind when you wrote this article?

  2. Hi Neil, Thanks for this invaluable post again. I’ve one question. Is curating content simply adding links from other websites/blogs to your own site is it some form of rewrite? Please let me know. Since it saves a lot of time, content curation should be the in thing. Thanks

    • Pankaj, it’s essentially just sharing others content and giving them proper attribution. It’s a way to create good will, inform your audience and get people to share your content as well 🙂

  3. Hi Neil, great post as always – I’ve been reading your posts for a while now and thought I should say thanks!

    100% agree with the results curated content can get. We’ve found that an article we wrote recently titled ‘5 Digital Marketing Secrets from the Experts’ has achieved our blog a substantially larger amount of traffic than most of our created articles. This is mainly down to the much greater exposure we received from the interviewees sharing the article with their (much larger) fan bases.

    It must be said however that the work involved with researching the experts, contacting them and gaining responses did take a lot of time and energy compared with creating our own content.

    • Ryan, it does take a lot of time but the juice is worth the squeeze. I have found that when I do manual outreach the results far exceed everything else.

      Best of luck and let me know if you need any other help along the way!

      • Thanks for your reply Neil.

        We’re currently working on our next curated masterpiece titled ‘The Real-Life Start Up Series’ where we’re interviewing entrepreneurs from all over the world so we’ll see how that goes!

        Obviously we’d love to get some input from yourself if you’d like to contribute but I’m sure you get asked that all the time! More info:

        Thanks again!

  4. Rob @ Womplify :

    Excellent coverage of the whole content curation thing. Finding content for curating and easily sharing content is actually one of the features of Womplify (which finally opened to the public a few days ago!).

    What I do is add in feeds from loads of influencers in the field I am interested in and then I’m guaranteed an endless stream of top quality content to choose from every day, including from Quicksprout of course!

    Once you share content from influencers, and naturally reference them when you share, you have a chance to get on their radar, make new connections, and perhaps get some attention from their followers.

    • Rob — assume you are associated with the company because of your Name 😉

      That sounds like a great tool though! Thanks for the step by step process and I am sure we’ll be speaking a lot more soon.

  5. This got me thinking of – a service that enables you to embed a topbar/link on the page you are linking to.

    In that way, you better convert people via curated content.

    Checkt it out – it’s brand new 🙂

    • Rued, thanks for the heads up — I’ll def check it out.

      Can you provide a step by step of how it works so the readers can see?

  6. Naman Rajvanshi :

    Hello sir,
    Please give me some ideas how can I promote my website fast. What we have to mention in the “terms and conditions”, “Privacy Policy” and “Disclaimer” content. Please let me know about this as I have to do it in my website. Give me some idea also for my another auto blog website.

    Naman Rajvanshi

  7. Paul Clifford @ Kudani :

    Excellent post as always Neil.

    What I try and encourage people todo is plan their topics out in advance so they have them in mind as they’re browsing. That way when you come across something interesting thats relevant to one of their topics you can bookmark it using our snipper or grab the feed and send it to Kudani. So when you’re ready to put your piece together you already have a lot of the snippets and sources ready.

    The other benefit to this method is thats its really powerful for list posts – which just happens to be the most shared type of post there it.

    • Kudani, sounds like you’re a writer — that’s a great strategy. When people know they way they want to go with their content that results are typically better. Thanks for sharing!

  8. Vishal Kataria :

    The semi-monthly curated posts idea is a great suggestion, Neil.

    I’ve been working with a client where we post original content and a roundup post once a week. The original post gets good traction but the weekly roundup barely gets any attention despite me pulling news from BuzzSumo and Scoop It. I’ll try the semi-monthly roundup and see how it works.

    Happy Diwali to you and your family Neil… especially your nephew 🙂

    • Happy Diwali to you as well 🙂

      I would test out some strategies to see how your content can get the most exposure. I think you’ll find that the more you test the more optimized your results will be. Thanks for sharing!

  9. I use platforms like Scoopit and Rebelmouse to curate content but also for link building.
    However, I have a concern about the content curation strategy you laid out. If the goal is just about getting shares and more traffic I see the point. But if you want to get clients and convert that traffic, the curated content is promoting other companies and businesses. I would care more about profit at the end of the day than traffic as not all traffic is created equal. Why would you want to send people over to a competitor? That is the part of this I am not understanding.

    • Katerina, the point of curation is to provide reciprocity to people in your niche. They will be more inclined to share and post your content when you employ that strategy. You’ll find some great results when you help others out — that’s always been my motto 😉

  10. Neil: As always, you provide practical advice in an easy to follow and implement style. Understanding the benefits of content curation, and how we can leverage it to generate more consumer interest, is certainly one of those tools we should all have in our online tool belts!

    • Anita, I completely agree.

      You ideally want to get the most bang for your buck by leveraging every tool you have at your disposal.

  11. Curation is a big trend now because of the lack of time people have to find or create content. You can see startups moving to that direction like Quibb or RefreshBox.

    • Arik, it definitely is something that has gained a lot of momentum. I think the trend is moving in a positive direction and a lot of people are catching on!

      • Thanks for the reply Neil. It’s also a great way to generate revenue. I had a sponsored link on my newsletter on RefreshBox and saw great CPM (I founded RefreshBox as a pet project).

  12. Hmmm! Good one Neil. I have been trying to learn how to curate content in the right way for sometime. Thanks for this guide. I am learning to walk in your path and I am loving it. Thank you so much!

  13. Nilantha Jayawardhana :

    Excellent post as always Neil. Thanks.

    Writing is a cornerstone of marketing for most businesses today.

    This is especially true if blogging is part of marketing plan – and for a lot of small businesses, the fact that it’s free almost means that it has to be!

    And the fact of the matter is that we can’t grow a blog without writing.

    This is a great idea for building relationships.

    Nilantha Jayawardhana.

    • Nilantha, when people think of content marketing the first thing that comes to mind is writing. With that being said it’s important to focus on getting the most bang for your back by having the write strategies in place. If you need any help along the way please let me know 🙂

  14. Content curation isn’t as easy as most think

  15. Curated posts are simple to conceive, but difficult to execute without getting sucked into distraction. I find if I have a defined outline before I get started I don’t get lost in the net. Especially if you’ve discovered cool resources.

    • Mark, completely agree. You have to provide value to your readers — that’s the tough part that needs consideration and thought.

  16. I love the step by step guide and everything is here about good curated content.

  17. Wow – I was looking for something like this. I was hitting a roadblock with my content strategy – running out of ideas. I am going to implement some of the content curation ideas – roundsups,case studies,etc.
    Once again thanks for the tips – Neil.

    Awesome job.

  18. Perfect timing! 🙂

    I was looking for a detailed guide on how to curate content today…and poof! I get an email.

    I am definitely going to put this into action…today!

    Thanks Neil.
    udaman! 😀


  19. Love your stuff Neil! Big Fan! My question is what if you have a new site. No one is going to pay much attention to you if you email and say I don’t really have much traffic but I want to feature your heavily traffic site.

    I respect the big dogs but there has to still be a way for the little dog to get going.

    Any suggestions on what to say?? I love this idea and thinks it’s a win win for all.

    • Susan, glad you find it helpful.

      All my suggestions can be worked on at scale — focus on the minute details and focus on results.

      Let me know if you need any help along the way 🙂

  20. So far, all my articles have been written by me and then I’ve adapted and altered to create infographics, etc. I’m not comfortable with the suggestion of using other people’s work, although I can see what a time saver it could be.

  21. Great content as always, love reading all your blog posts.
    I am starting to get into blogging & content curation but have a question which needs clarification, if my target audience/niche is holistic professionals (b2b), should the content I am offering be business related such as marketing, seo, link building, etc. It’s just knowing what they are interested in.

    • PNG, it can be on how to optimize marketing channels but ideally you want to integrate that into the holistic health niche — it’s a tough balancing act but figure out what your audience is interested in and go from there.

  22. Hey Neil,

    Good points! I use content curation and have curated several of your posts in the past, which have helped me improve our SEO rankings for long tail keywords and drive more traffic while giving credit to incredible authors and good blog posts like yours!

  23. Naomi Dinsmore :

    Neil this post is amazing. It’s to much for me to take in right now, it’s like a course in itself.

    Thanks for so much value


  24. I thought that this is a great article. This statistic confused me:

    “That’s why 50% of surveyed marketers said that curated content helped improve their brand visibility, SEO, traffic, and buyer engagement.”

    Does that mean that 50% of surveyed marketers think that it didn’t help their brand? Damaged their brand? Don’t know? Didn’t respond? The link to the survey was also not working. Interesting…

    Otherwise – this is a great post. I loved the thorough article, great suggestions, and engaged writing.

    • Daniel, the other 50% was a mixed batch. They may have never thought of it, hadn’t tested it or it could have been a plain no.

      I just wanted to share that a strong 50% did find value.

  25. Neil,

    I definitely know how curating contents can be helpful, as there are so many information all over the internet, I found myself searching for keywords like “best…” and “top…” pretty frequently.

    I believe though that you need to make sure what you are curating is useful and how long should it be. Sometimes I see the top 100 lists and it’s kind of overwhelming to go through while I’d prefer something like a top 10 – 20.


    • Anh, it’s definitely a challenge to find great content to curate. You want to provide the most value so you ideally don’t want to just toss anything into the mix. I agree on the top 10-20 — it makes it a lot easier to parse through.

  26. Hello Neil,

    It’s True, Organization is the key.

    Thanks again!

  27. Great post Neil,

    Hope you don’t mind I referenced it on my blog. Big believer in content marketing because of guys like you and Gary Vaynerchuk!

  28. Pretty insightful post there. I am currently mixing it up with my blog, original + repurposed content. And yeah spending more time on promotion! Wish I had knew it before.


  29. Arturo Diseño Web :

    Any blogger, editor or journalist to write for the Internet, known as the original and relevant content is important, it is very hard to write content and improving but search engines will reward us positioning our blog or online journal. The effort is worthwhile.

  30. In the 101 remodeling post, I see they use images from the original post they link to with a “image source” link below the photo. Did they ask 101 individual sites if they could use their photos or is the fact that they link to their post enough? I’ve seen a lot of curated content in this format and always wondered about the image use.

    • Sonia, standard practice is to link to the site — that way you provide value and show context. It’s not necessary to email or speak to the owner.

      • Apparently, using full-size images from the original post without asking permission from the owner, regardless of linking to it, violates copyright law. You can, however, post a thumbnail image of the original, as Google image search does, which is in line with fair-use. With that said, I’m guessing most website owners won’t mind you using their images if you link to them, but then there are those who don’t want their images shared, ever. It’s their copyright, and they have the right as to whether they want their photos shared on another website or not.

  31. When to do anything, the very first thing to know is how to do it. This guide is quite helpful for creating curated content. I really like to refer this guide.

  32. Anthony Morabito :

    Great post!
    I have a question about getting permission to post other peoples content. If I am to feature other people’s blog posts on my blog, is it common practice to first ask permission from them to do so? Of course proper references to their blog would be included in the post, like the way the Huffington Post does it.

    • Anthony, I would always ask permission. People often ask me — I always say yes as long as they aren’t duping content. Good question!

  33. Hello Neil,
    Content curation when done very well can really perform much better than other types of contents in most cases.

    A lot of people likes them a lot especially if its on a very interesting topic. Its all about making it as epic and catchy as possible.

    • Theodore, I agree — when it’s done right you’ll see tremendous results and almost feel as if the content is their’s.

  34. Hi, another excellent guide. I have never thought about the different types of curated content we could create.

    I have put together such a list with the best Entrepreneurship blogs here:

    and it performed well, although as you said this type of curated content might be a bit dated.

    I will try a new curated guide with the major Internet Marketing resources although it DOES need a lot of work to put together.

    Thanks for the excellent advice 🙂

    • Roberto, thanks for sharing. I’ll check it out for sure.

      Guides are great – and a curated content guide would be pretty useful. I’ll look out for it!

  35. Great insights (as always).

    It looks that content curation (vs. content creation) has several advantages and benefits.
    But it also has two issues, in my experience:
    1) Not all audiences respond in the same way to curated content. I.e. it works great if you curate gift ideas, but not that well if you curate financial articles.
    2) Find the right mix between original content and curated content is key to keep readers interested in your brand.


    • Robert, good points.

      1. It does depend on your niche. If you focus on the right channels and optimize for contextual content you’ll see the results.

      2. I completely agree!

  36. Hey Neil,

    Love Brian’s guide, good example.

    I am myself using this strategy unknowingly.

    It is a great white-hat technique for relationships, social shares and backlinks all at the same time.


    • Pankaj, glad to help. If you need any other help along the way please don’t hesitate to ask.

      Looking forward to hearing much more from you.

  37. Thank you Neil it is really helpful…like your all posts… 🙂

  38. Hello Neil

    Just a quick question. What do you think about using other blog posts from other bloggers by uploading them with RSS feeds to use on your own blog? Autoblog style. I have currently started a new blog and have added a few posts to get some content on the site. The plan was to to use a few of these posts along side my own original blog posts.

    This blog is in the automotive category. So sharing a post or two from other sources that I can’t get info on like car reviews. I can’t drive a Lamborghini to review but I can share somebody else’s review to my readers.

    Do you think this approach is ok or not? Just trying to give the readers more.

    Also what would be the best way to do this?


    • It’s ok, but just using someone else’s content without adding your opinion or twist to it won’t build a loyal following. That’s the biggest issue with curated content.

      • Hi Neil,
        I am trying to learn more about syndication, and how to properly use FeedWordPress, the plug in that allows people to subscribe via RSS and post directly to our blog.

        In my case, I originally subscribed to your feed, but have since unsubscribed and deleted your posts… This was due to further reading other people’s blog posts. I have read posts saying that this is OK, and I’ve read other posts that said.. it’s NOT OK. Please know that all your info came through, and yes, I have the “Canonical URL” box checked on my “All in One SEO” so Google doesn’t see it as duplicate content. ….But, I am perplexed….

        Although, yes, this plug-in allows users to automatically post other people’s blog posts to our very own blog, and yes, it also brought in your name for proper attribution, but I certainly don’t want to do anything wrong or something that may harm either one of our sites. Further, your guide does not touch on the subject of auto posting via RSS.

        So, I’m writing to get your take on it. What do you think about the auto-posting ability via RSS? If you didn’t want anyone to snag your posts, do you have the ability to “shut-off” that capability via RSS? I mean, should I feel guilty that I snagged some of your posts??? The links did go back to all your sites, and yes, there were many – which is why I became very concerned with my site’s ranking… So, that’s another problem….

        And, now, I read this comment, above. You seem to be saying “it’s OK” – assuming that I re-subscribe to your feed, then, go into each post that auto-imports to add my opinion or “twist” to it – right? The problem I’m having is that – seeing that your name is also imported as the author, I would think I leave it alone since it’s a syndicated copy of your original post… Why would I mess with it? I mean, to me, that’s unethical – unless I somehow put my comments in a totally different color or format to make sure readers know it wasn’t part of the original post….

        …ugh.. this is so far away from writing a report for college with good old fashioned “quotations,” and a thorough “References” page….

        I look forward to your reply.


  39. Hello

    We have a blog on our company website but its very hard to come up with new topics to write about as we are active in construction.

    I wonder if curated content may work for our niche?Will definitely look into it

    Thanks for the great article to get us started

  40. ** When you search for anything on this site, the results page replaces all post titles with “The easiest way to create content that turns heads”.

  41. Excellent Post Again. But Sir Can You Give Me Suggestion How Can I Start Curated Content On My Website?

  42. ??????????????? :

    If some one wants expert view about blogging then i advise him/her to visit this website, Keep up the good job.

  43. Hi,

    You often read about maintaining a balance between your own created work and curated content. But there is so much good content already available and only so much time for everyone to read everything.

    Are there any good examples out there that only curate content and are successful?

    • There are sites that only curate that do well in the beginning but end up dying off. If you’re looking to build a long term, sustainable business, you’ll want to have a good balance between the two.

  44. I am just beginning to learn about content curation. Google lead me to this post. Thank you so much. I know in time i will get better at this. I think i just had to get over the idea of content curation vs dupicate content. I thought they were 1 in the same. I did not know that as long as you were giving credit back to the source, you were fine. Thank you

    • I think it’s common to assume that, I was confused at first too. Glad you have a better standing so please keep me posted on how it works out for you.

  45. thank you ; nice ideas , you know what , your site is in my favorit list .
    I’m a newbie in SEO , and i have a lot of problems but you give us always good solution thanks.

  46. Before read this post, I saw some curated content and thought it’s suck, because they are just collect something from others but they get a great result.
    This post brings me a larger scope. Really useful.

  47. Hi Neil.

    Love all your posts I really find them to the point and very helpful.

    I have set a new site talking to middle aged men on a whole range of topics and my question is. Would curated content work for my audience?

    Currently, I write all my own content but like everyone I struggle with time and ideas. Would welcome your comments.

  48. I have been posting curated content on my site for several months now. Went to Youtube to learn about the ins and outs of how to do it to fit my specific niche. This article really brings light to what I was trying to accomplish. A++++++++

  49. Rahul Dasgupta :

    Hi Neil,

    Thanks for writing such great post again. BTW, was wondering isn’t curated content a duplicate content? Do I need to use NoFollow or some other strategy? Please advice.


  50. Hi Neil,
    I love the details and yet simple illustration. That’s what sets you apart in this IM world. I have been selling some software products and trying to get some grip on the strategies that you advocate . But I am sincerely asking is there a low priced course that you are offering. I need to increase my current business and also target some online business for a healthy income.Let me know if any possibility is there. I live In Delhi .

    • I would start using the guides step by step first, that will give you a good foundation to see if you can follow along with the suggestions each time.

      Then the next step is to check out our webinar and see what can be learned to apply to your business 🙂

  51. Hi Neil,

    Thanks for this overflowing knowledge.

    I’m just a newbie here! What’s the best way of giving credits to the content creator? Is it fine to just mention “Credits to” or insert the links of that content? or any best way around?

  52. Hi Neil

    Thank you for this article, very thorough review, I particularly found useful the list of 7 Content types as well as the Influencers related angle. Using BuzzSumo to find and reach out to people that shared other similar content is another great idea I will look into.


    I came across your article searching for suggestions on how to create a process to find and curate content for a new newsletter I am looking to start. My target audience are small business owners and entrepreneurs and my website offers a suite of SAAS tools that help them manage all areas of their businesses, from Strategy, Operations, Marketing, HR, Finance.

    I am looking to create a weekly newsletter where I will summarize 5 articles I find online, one for each of those management areas (one for marketing, one for finance etc). I really want to provide value through that and find and send only extremely useful/interesting pieces that will create “aha” moments for my audience…something like “If you were to read ONE article about [marketing] [operations] [finance] [strategy] [HR] this week this is it”.

    As I started to search for worthy content to curate, I realized this could be quite time consuming and I was asking myself, as you said, how can I be sure I don’t miss something. The thing is, being in early stages of my venture, I don’t have a lot of data about my audience so I would need to rely on my instincts as to what may be really useful and/or interesting. Reading in your article about the types of content to curate, helps me structure a bit my thinking.

    My questions:

    1) I know this may be broad question but could you provide any color on the number of man-hours it may take, on average, to find THE best article worth talking about…any thoughts would be highly appreciated.

    2) reading about the types of content I am looking to curate, what would be the best sources that come to your mind where I could find juicy pieces, . I am thinking that a type of content that could be useful wold be “case studies” of well know or less know startups and small businesses about how they may have gone about dealing with different problems. Another type of content would be to provide surveys and other research from reputable sources about some aspects related to running a small business. So any sources that come to mind that may be good to find that kind of content would be highly appreciated.

    • 1. It depends on the topic. You can find things quickly via social media and Google.

      2. Case studies websites are great. You can also try searching for other roundup/curated posts.

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