Get More Out of Facebook: 12 Effective Tactics to Get More Shares and Likes

Everyone who uses Facebook for their business asks themselves the same question:

“How do I get more shares and likes?”

Even if you’re not active on Facebook, your readers can still share your content on Facebook to help you get even more traffic.

For 99% of businesses with an online presence, it makes sense to get as many shares and likes as possible.

Each time a Facebook user shares or likes your content, that content gets exposed to all of that user’s friends.

It helps you get more traffic, subscribers, and eventually customers.

But why Facebook when there are many other social networks you could focus on?

The simple reason is that Facebook is by far the largest social network, and it is still growing.


On top of that, Facebook has become a place where most users go to consume content, which means that users are in the right mindset to visit your site.

Getting likes and shares starts with creating great content, but there’s more to it if you want to maximize their number.

Struggling to improve your Facebook reach? Check out these 12 actionable ways that will help you improve the number of likes and shares you get on Facebook.

In this post, I’m going to show you 12 actionable ways that will help you improve the number of likes and shares you get on Facebook. 

1. It’s all about “you”

Social networks are all about the user.

Everyone creates their own profile, which shows who they think they are to all their friends.

It’s about customizing their own experience and seeing content from the people and connections that they want.

In some sense, social media is a platform designed for users to focus on themselves.

The reason why this is so important is because you need to understand that users are mainly focused on content directed at them.

Ideally, that would mean tagging users so they would get a notification.

Obviously, that’s not possible for most businesses.

However, you can still learn from this by making your Facebook posts more about the user who is reading them.

In simple terms: use the words “you” and “your” a lot.

Here’s what I’m talking about…

When I post on the Neil Patel Facebook page, I post two main types of things:

  • links to blog content
  • inspirational messages and quotes

For the second type, I focus on messages that focus on the reader (mention “you”):


Using the word “you” is a lot like writing someone’s name—it makes the reader pay attention.

This rule also goes for writing content in general.

Whenever possible, I try to use “you” in my headlines and content:


2. CTAs work on your website or on Facebook

Calls to action (CTAs) are unbelievably effective tools to get readers to take action in almost any situation.

They are one of the most important factors when it comes to landing page conversion rate.

The main reason why they are so effective is because there’s almost always a disconnect between what you want and what other people think you want.

When you post a link to your content on Facebook, what are you looking for? Primarily likes and shares (maybe comments) for the reasons we talked about before.

But think of it from a user’s point of view.

Let’s say they click through and love the content.

Then what? Although it’s obvious to you that you want the content to be shared, it’s not to most readers.

But if you ask them to share your post if they like it, then all of a sudden it is clear what you’d like them to do.

And if they really liked the content, many readers won’t mind sharing it.

Dan Zarrella conducted some really interesting research regarding CTAs on various social networks.

First, he looked at Twitter.

He found that the most retweeted posts contained one of six common phrases/words in them.

Every single one of them was a call to action or part of a call to action.


Adding “Please Retweet” to a tweet more than doubles the expected number of shares—that’s huge.

More importantly for us here, he also looked at Facebook posts.

He found that posts with the word “share” (as in “please share this…”) got about twice as many shares as posts without it.


Another interesting finding is that including the word “share” also nearly doubles the number of likes a post gets.

The takeaway is very simple:

If you want a particular post to get extra shares, just include a call to action such as “Please share this post.”

Although I’ve yet to see it studied, it makes sense that this approach would be most effective when you use it only once in awhile.

If you include the same type of call to action in every post, it may lose its potency (depending on how often you’re posting).

3. Hop on trending topics early

Most ways to get more likes and shares revolve around making your content more appealing to your existing audience.

However, another option is to get a status post in front of a new audience that is eager to like and share posts.

The way to do this is by jumping on trending topics.

You can find these in the top right-hand part of your newsfeed:


Users who spend a lot of time looking at trending topics are the ones that care about knowing things first.

They want to like and share such posts to show to their friends that they’re “in the know.”

When a user clicks on one of those links, they see all related to that trend posts.

You don’t have to do anything special to show up there as long as you link to an article with the main keyword (the link’s anchor text) in the headline or mention it in your description.


That being said, the results prioritize high engagement posts. So, the first posts that a user will see when they click on a trend will have lots of likes, comments, and shares.

However, even with a few dozen likes, you should still get a decent amount of extra exposure.

The most difficult part is finding a relevant to your business trend.

This won’t work for every business, but if yours has anything to do with entertainment, it could be a great way to grow your audience and get extra shares.

4. Reduce the social competition

For many sites, it makes sense to prioritize the biggest social networks.

Instead of trying to get traffic from several networks, just pick two or three, including Facebook.

You might have noticed that over time, I’ve reduced the number of sharing buttons on the side of Quick Sprout posts.

As of writing of this post, there are only two buttons.


If a reader wants to share your content, they will usually decide which network to do it on (if they use more than one) based on the buttons displayed.

So by limiting the choices, you control where most of your shares will end up.

This is really important because sharing works in an exponential way. Each extra share has the potential to send an increasingly large amount of traffic.

Put in simpler terms, it’s better to get 50 shares on Facebook than to get 5 shares on 10 different networks.

The second benefit of reducing the number of buttons vying for your readers’ attention is that it may increase your overall shares as well.

There’s a classic example of how limiting choice can increase output.

In 1995, a study was conducted to examine how choices affected purchases of jam.

The researchers alternated displaying 24 types of jam with displaying only 6 jams.

Although the 24 choices of jam attracted more attention, only 3% of those who tried a sample actually bought a jar.

On the other hand, 30% of people who tried one of the 6 jams bought a jar.

Limiting choices actually increased the conversion rate by 1,000%.

People get overwhelmed when they have too much choice. It becomes a chore to consider the benefits and drawbacks of all options.

When you have 6-8 sharing buttons beside your content, it will take extra time and effort for the reader to decide which network to share the content on.

Although having sharing buttons is not like selling jam, it’s not a coincidence that many other content providers have found that they don’t get any extra shares with more sharing buttons.

5. Increase your reach by integrating more shareable content

If you’re active on Facebook, you need to understand “EdgeRank.

EdgeRank is Facebook’s algorithm that determines what a user should see.

If your post has a high EdgeRank, more of the people who have liked your page will see it.

If your post has a low EdgeRank, fewer people will see it.

Originally, your EdgeRank depended on 3 main factors:

  1. Affinity – the level of relationship between the user and the content provider
  2. Weight – a number based on the type of post you created
  3. Decay – how recently you’ve posted


Now, the term EdgeRank isn’t really used by Facebook, but most marketers still use it just because that’s what everyone is used to.

Facebook stopped using the term because the algorithm has become much more evolved.

Although these 3 factors are still important, other things are important as well.

One, in particular, could be classified as part of “affinity”—your past engagement history.

Basically, if your past posts have gotten a lot of engagement (likes, shares, and comments), Facebook’s algorithm thinks you post things that users like.

Therefore, it increases your EdgeRank, and any future posts you make will have a larger reach.

How to inflate your EdgeRank: Once you understand EdgeRank, you can tailor your posting to increase your EdgeRank for important future posts.

If you just post links to your blog content, your reach isn’t going to be great in most cases because blog content isn’t hugely shareable.

But what you can do is post highly shareable content (think pictures of cats) that attract a ton of shares, likes, and comments.

This will boost the EdgeRank of all your future posts, exposing your posts to more of your followers. In turn, you’ll get more traffic, shares, and likes when you share your blog content.

You can see how I use this simple strategy on my Facebook page.

I mix in pictures with quotes and inspirational messages because of this:


These types of pictures attract hundreds of extra shares and likes when compared to a blog post, which means that they have a significant impact on my posts’ EdgeRank scores.

6. Take a stand to stand out

People share things to shape how other people view them.

If you want to be thought of as a caring animal lover, you share posts about volunteering for animal shelters.

If you want to be thought of as a super cool marketer, you share Quick Sprout posts, right? 😉

So if you want your content to be shared a lot, it has to stand for something.

There’s a spectrum for this.

You could write an article like “11 Tips for Content Marketing.” If someone shares it, they show their interest in marketing to friends.

However, it doesn’t really take a stance on anything.

Their friends who actually know anything about marketing certainly won’t think that the sharer is an expert on the subject for sharing that.

People don’t want to just be seen as interested in something important to them. They want others to think that it’s a huge part of their lives and that they are an expert in it.

Consider the difference that sharing an article like the one below makes:

Alright Google, You Win…I’ll Never Use Private Blog Networks Again!

Private blog networks are a controversial topic. By firmly declaring that you stand on one side, you make your opinion known.

This does two things:

  • friends who agree with you think that “you know your stuff”
  • friends who do not agree with you think you’re an idiot
  • friends who don’t know anything about it think you’re going up against Google, and that means you must be doing something impressive

If your friends share your opinions, which often happens, when you take a stance on a controversial topic, it only strengthens their view of you. This is why most people do it without realizing it.

That post about private blog networks is real, by the way. It generated over 480 comments and hundreds of shares.

You can take advantage of this motivation behind a lot of sharing in just about any niche.

Pick a controversial subject, and then clearly state which side you’re on.

For example, in the United States, the future of Social Security (essentially a pension plan) is a very controversial topic.

Bernie Sanders posted a very clear statement and link that shows that he supports expanding Social Security:


Anyone who wanted to show their friends that they care about the well-being of the elderly (and future elderly) is extra motivated to share something like this.

Also, people who want to show that they are politically active also shared this.

Put all that together, and this post received over 1,000 shares and 6,200 likes in the first 18 hours.

People want to share posts that reflect them and that show others who they are. Take a stance shared by many people on an important topic, and they will be extra motivated to share your post.

7. Data tells you what works best

The most difficult aspect of a lot of these tactics is that it takes a fair bit of knowledge and practice to get things working just right.

Although you can try any of these tactics right away, it may take several posts (or more) before you actually start seeing a significant increase in shares and likes.

The more you do them, the more you’ll understand the principles behind them, and that’s how you’ll learn them.

However, not all tactics are like that, including this one.

The ideal scenario is to minimize guesswork. To do that, we need data and analysis.

What you should do, at least once every few weeks, is look at how your posts have performed:


Record all their likes, shares, and even the number of comments in a simple spreadsheet.

However, you should also put those into a category.


Those are fairly broad categories, which is fine to start with. Once you’ve made over a hundred posts or so, you can start getting more specific with your categories.

For example, instead of just “Writing,” you could divide those posts into:

  • Writing better
  • Writing faster
  • Writing tools
  • Editing

The point of doing this is to see which types of posts receive the most likes and shares.

Once you have a decent sample size (at least 20 posts in each category), you can calculate average numbers of shares and likes.


These are just hypothetical results that I could get from my posts (not real numbers).

The takeaway is pretty obvious: to write more about social media and less about entrepreneurship and writing.

The numbers clearly show that posts about social media get by far the most engagement, while entrepreneurship posts don’t get much.

By simply writing more about subjects that get more likes and shares, I’d immediately get a better average engagement.

Additionally, this would help my EdgeRank, which would result in even more likes and shares in the future.

8. Create posts that make users feel obligated to share

Another big reason why people share posts on Facebook is because they want to bring awareness to an issue.

Creating posts that highlight an important issue or cause to your followers, as well as including a call to action, will result in getting many more shares than usual.

Again, this will improve the EdgeRank of your other posts, resulting in even more long term traffic, shares, and likes.

Let’s look at an example of what I’m talking about.

A humane society was running a food drive in order to collect food to give to pet owners in need.

It’s easy to see why anyone might be touched by this gesture, let alone actual pet owners, volunteers, and activists that follow the society’s Facebook page.

They made a post about this on Facebook, and although the description could have been written more effectively, it still garnered over 300 likes and 75 shares.


The best subjects for these types of posts are charities. Your followers feel that you’re doing your part to help out, and they should too by sharing the post.

This is one of the few tactics that’s difficult to implement if you’re in a marketing niche since there isn’t a whole lot of charity going on.

However, in most other niches, you can simply go to Google News and search for “(your niche) charity events.


A post on either of these topics would get a lot of engagement and would be perfect for any business in the animal niche.

9. One type of post gets more shares than all the rest

A study on Facebook content found that certain types of content get more of particular types of engagement.


There are a few things that stand out.

First is that status posts get a much higher percentage of comments than all other types.

If you want more comments on your posts, start posting more interesting status updates as opposed to links, photos, and videos.

It makes sense when you think about it.

Status updates are mainly posted by regular users to be seen by their friends, and friends converse with each other.

But it works the same way even if you have a Facebook page. Michael Hyatt occasionally asks questions to stimulate discussions.

This one has over 35 comments:


The other thing that really stands out is that videos have a much higher share percentage than any other type of post.

Shares are typically considered more valuable than likes because they are effectively an endorsement of your content. They usually (but not always) lead to more traffic and engagement on a post.

It’s simple: If you want more shares on your posts, start including more video.


Ideally, create your own videos to get the benefit of the content views as well.

But you can always post popular videos related to your niche if you think your followers will enjoy them.

Finally, just remember that you should test this for your specific business. Those study results were drawn from all niches.

I’ve personally seen video work really well on Facebook in some niches but not in others.

A good plan is to test how your followers react to video content by sharing videos made by others at first. If it goes well, then start creating your own.

10. Optimize every post for sharing

SEO and social optimization have a few things in common.

One component is the use of meta tags. But they use different types of meta tags.

With social networks, you need to include specific og (Open graph) meta tags in your content in order for it to format optimally on social networks (including Facebook).

I’ve written in the past about how crafting custom titles and descriptions in these tags led to a 174% increase in Facebook traffic to Quick Sprout. It’s an easy thing to start doing, but it can have big results.

What it looks like: If you don’t include any meta tags in your content, Facebook will do the best it can when someone shares a link to your site.

Sometimes it will do it well, but other times it will only find the title and introduction, and your link will look something like this:


Honestly, that’s terrible. It’s not going to stand out from all the other well formatted content in a typical feed. It’s unlikely to drive you any additional traffic.

But when you include the right meta tags, Facebook knows exactly where to pull your title, description, and image from. You can ensure that no matter who shares the link on Facebook, it will show up as intended.


Setting your tags: There are tons of og tags that you can set, but pretty much all social networks only pull data from a few main ones.

It makes sense to focus on these to save your time:

1. og:title – The headline that shows up on Facebook (usually same as post)

Example: <meta property=”og:title” content=”How I’m Going to Achieve the $100k a Month Challenge without Using My Name”/>

2. og:type – Specify the type of your content. That way, Facebook knows whether it’s a video, post, or even a local result. There are many types; choose from this full list.

Example: <meta property=”og:type” content=”article”/>

3. og:image – The URL of your preferred featured image.

Example: <meta property=”og:image” content=””/>

Note: You can make more than one image tag. If you do, Facebook (and other networks) will pick the image with the best size for its users.

4. og:url – The original (canonical) URL of your post.

Example: <meta property=”og:url” content=””/>

5. og:description – The small description that appears under the headline on most social networks.

Example: <meta property=”og:description” content=”  Last week I posted about my setback on the $100,000 challenge. Some of you were happy with the results so far, while others were disappointed about how mu”/>

Although you can manually edit these tags for all your content, the simplest way to do it is to install Yoast’s WordPress SEO plugin. Whenever you edit a post, you can scroll down to the plugin to add the most important tags in appropriate sections:


11. Embed sharing buttons on your website’s images

This change takes under a minute to do, but it will earn you extra shares from all your content on a regular basis.

One of the problems with your readers sharing your content on Facebook, or other major networks, is that they just post the link.

You can fix it from showing up incorrectly by creating the tags I just showed you above.

However, there’s one other situation that needs fixing:

Some users just want to share photos.

All major social networks are visual. Pictures get the most attention from users. In turn, most users tend to look for good pictures to share to get likes, comments, and re-shares.

When they find a good picture on a site, most have to save a copy, then go to the social network, login, and upload the picture…it’s a pain.

And as you might know, people are lazy.

On top of that, they often mess up the link or description.

You can make it really easy to share pictures from your site on Facebook by using the SumoMe image sharer plugin.

It adds a sharing button to every picture on your site for whatever social network(s) you choose:


Now visitors just need to click the Facebook button, and it will open the image ready to be shared on Facebook with everything filled in correctly.

12. Add share buttons to email broadcasts

The final tactic you can use to get more shares and likes is to ask your email subscribers for them.

These are the people who like your content the most and who usually are going to be the most willing to help you spread it.

Ideally, you want to have a link that says something like:

Click here to share this post on Facebook

To do this, create whatever anchor text you’d like, but set the address to:{YOUR URL HERE}

For example, the Quick Sprout home page would be:

It’s pretty easy to mess up, so I suggest you use this free share link generator. Just paste your URL in the Facebook field:


And the tool will spit out a link to use.

When your subscribers click it, they’ll see something like this in a new tab:


Again, if you have your meta tags configured, you can be certain that your posts will look good when shared.


Getting more social shares and likes on Facebook is important. It’s a major source of traffic for businesses in almost every niche.

I’ve outlined 12 different tactics that you can use to get more likes and shares.

Don’t try to use them all at once. It’s better to use a few at a time, observe your results, and optimize your strategy.

Over time, keep trying more until you’ve gone through all 12 tactics. By then, your typical likes and shares should more than double.

If you have any questions about getting the most out of Facebook, just leave them below in the comment section.

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  1. Chris Hufnagel :

    Dude, you are in my head. This came at the perfect time. Until the last 2 weeks I have pretty much neglected using Facebook for business. Now that I am putting more effort into it I have been looking for strategies to use.

    Looks like I found my answer!


    • Christopher Pontine :

      Hey Chris,

      Just curious:

      What has been working best for you before you read this? I know your answer may be here but just curious.


    • Chris, glad to help. I provided some pretty actionable and in-depth tips in this article so I’d love to get some feedback on how they work for you. Looking forward to hearing from you!

  2. Real good Stuff Neil. Facebook plays the key role to drive the traffic. Many-Many websites are only based on social-networking.
    You’ve mentioned outstanding tips. I’ve been following your fan page & I love the quotes your publish on your page.
    Keep the great work up! 🙂

    • Deepak, thanks for all the support. You also are a great blogger — you’ve shared on here a number of times. Keep up the great work and looking forward to hearing more from you.

  3. Manpreet Singh :

    Great article Neil,

    Full of helpful insights and tips. Thanks for sharing 🙂

  4. Eduardo Cornejo :

    Hey Neil,

    You’re so right about the shareable images. Even a few months back when I had 2 or 5 thousand likes on my page, I would share my articles and get a few dozen likes…but when I started doing images with quotes, I would get up to 200 likes and dozens of shares. I was so surprised, as the difference was huge. The same goes for videos.

    Sometimes all you need is Canva to save the day. 😉

    • Eduardo, it’s really true. Inspiring and motivating people is a business all on it’s own — if you figure out the right formula the sky really is the limit. Thanks for sharing!

  5. Rajkaran Singh :

    Hi Neil
    Great tips. I love Facebook and these strategies are going to be quite helpful. I like the idea of adding sharing buttons on blog images. Writing on trending topics is quite a smart way of getting more like and shares. Thanks for sharing.

    • Rajkaran, glad to help. Trending topics really do the trick at the end of the day. If you need help with anything else at all please let me know.

  6. Vishal Kataria :

    Great post Neil. Even I have witnessed better results by using ‘You’ in the headline or image of a post. And the sudden outburst of videos on the platform has taken us all by storm. Every point you have mentioned is worth its weight in gold.

    But I have read that Facebook gives a lower EdgeRank to posts with the words ‘Like’, ‘Share’, ‘Comment’ and similar CTAs. Is that true?

    • I have read that as well, but I don’t have any data to back that claim up or deny it… I guess someone has to do more testing. 🙂

  7. Christopher Pontine :

    Hey Neil,

    Totally true when you hop on a trend early.

    I noticed with the proper trend and powerful image it can really gain some traction fast.


    • Chris,

      It’s important to hop on trends before they fade into obscurity. Thanks for sharing and glad you found the article helpful.

  8. Once again, great read. Facebook is my main social source of traffic of my travel blog, but for some reason I can’t get expert on it. It’s hard for me to more likes into my page and to get people to SHARE my content.

    This came in the best timing possible!

    • Bruno, glad I could help. Please keep me posted on progress. I look forward to seeing your social shares and likes fly through the roof 😉

  9. Anshul Sukhwal :

    Great article, Neil. Very insightful. I knew about EdgeRank but didn’t have idea that it considers past engagement for better outreach of future posts. This makes us share more and selected posts to share with our connected friends.

    Thanks again.
    Anshul Sukhwal

    • Anshul, Glad you found it helpful.

      When you find the right formula to get people to share the results can be amazing.

  10. Tysm for sharing such a topic I would like to work on my page on facebook for site

  11. Neil,it’s always a pleasure to read your articles

  12. Neil,
    Every email from you is like a university course.
    A million thanks my friend.

    Michael Miller

  13. Hey neil,

    thank you for sharing this wunderful post. one question: which plugin do you use on the left site for sharing your content?

    thank you

  14. Hi Neil,

    I’m sorry but question hanging in my mind upon reading this article is, isn’t it that you receive a great amount of facebook share,like and comment is that you have over 110k followers?

    Of course if you have tons of followers, you can expect considerably amount of reactions from them including likes and shares.

    On the other hand, if you have just few, it’s almost likely that nobody cares about what you’re posting..

    My point is, I think one of the best tactics to get more facebook shares, likes and comments is to build huge number of followers?

    Please correct me if I’m wrong.

    • Jazz, I think your assumption is correct. However, you need engaged followers — if they don’t fit your niche they wont engage and share your content.

      It’s vital to make sure they are relevant followers if you want shares and engagement that is useful.

  15. Hey Neil, when it comes to posting Facebook videos, what is the best practices and most importantly, the ethics behind it? For example, I often see brands upload videos to their Facebook page as if it is their own video, however, upon examination I discover the videos are actually another brands. It’s as if they extracted it from YouTube, then uploaded it to their Facebook before sharing. I highly doubt they got permission to do so as there are no references in the post. Uploading a video that isn’t yours to your own Facebook page seems pretty unethical to me, let I see brand after brand after brand do so. It’s frustrating to me as I am a very straight up person but am getting left in the dust by competitors. Thanks for your expert opinion on this matter.

    • Mark, the law is still a bit murky on content sharing on social platforms. It’s so hard to regulate because brands are essentially telling people to share their content as well. Watermarking and making sure your brand is all over your content is vital.

      Thanks for the insights.

  16. Neil,

    I have been reading your posts for a while now and I am on your email list. But I have never commented before. I just want to say that you are a true rock star!! I’ve never seen so much valuable content being shared freely day after day. Thank you! And keep it coming. BTW, I have already started implementing some of your strategies.



    • Jonathan, I think it’s important to share relevant content for free — There weren’t a ton of resources out there when I first started, so I wanted to change that asap. Thanks for the feedback.

  17. Hey Neil,

    You have very good blog. Thanks for good sharing.

  18. Great article Neil. I really enjoyed reading this article.

  19. Great article Neil. This article was really informative and i enjoyed reading this article.
    Please keep posting amazing articles like this. Still you always amaze me because your articles are always so well detailed.

    • Pratik, glad you liked it. Let me know if you need help with anything else. Looking forward to hearing much more from you.

  20. Janice M Baird :

    Thanks Neil.
    I have bookmarked this list.
    The biggest ‘takeaway’ for me was the ‘track it’ and see what works.
    I’m likely to use several of the techniques, but forget to compare which ones work best for me!


    • Janice, tracking and testing is vital – – that’s the bread and butter of marketing. Thanks for sharing and looking forward to hearing much more from you.

  21. Great advice Neil. Facebook is very important to me and my website and i will try the “you” think for sure. Do you use a common plugin to display your floating social buttons or a custom solution? Thanks for sharing!

  22. thanks for great idea to get more share and likes on facebook.I liked your idea..thanks once again for good article.

  23. Its about time I will include a facebook share button on my website as well as the other more popular social networking network.

  24. Hi,
    I am writing a post about the effect of the band wagon effect in blogging. I will be sure to use some of these ideas and link back to you.

  25. Hi Neil,

    This is a very good post like all of yours. I think that it will help me to redesign my FB campaign because I wasn’t getting any results. Meanwhile on another project I have, the FB campaign was awesome, it brings me traffic to my site, not a lot but you know…


  26. Hello Neil,

    I often use to read the posts on quicksprout, I think all are the extraordinary posts. usually its another one great posts. Thank you.

  27. Don’t think I’ve ever seen a post lacking substance and depth by Neil, absolutely cracking. Just out of interest, Neil, how long did this post take you to write? Brilliant stuff as always, even the most experienced marketers can learn a lot from your blog.

    • It typically takes me a couple of hours to formulate and write — editing may take a little time and design elements as well. I have got it down to shorter times.

  28. Gaurav Khurana :

    But i have seen on facebook even if you share good things,, the number of likes and comments are very less on your fb page

  29. I have to print this post and read it on a weekly basis until these tips get the form of habits. They’re too good to forget about them. So thanks, you made my day!

  30. You should be charging for this information, but you give it out freely. You are a special human being Neil … thanks for teaching me and everyone else out there that are trying to stay on top of this rapidly evolving online world we all live and work in!

    • Matthew, I don’t believe in charging for certain information — especially when it can help others out along on their journey. Thanks for all the support!

  31. Antoniya K Zorluer :

    Neil, just even skimming through your blog posts is SUPER duper useful every single time. I loved your tips on optimising the posts for share (I honestly never even looked into the Social tab on Yoast) and the way you use the word *you* in posts and visuals to create a feel of engagement with your followers. Thanks again! Off to optimize my blog 🙂

    • Antoniya, glad I could help. I think it’s important to personalize the whole process to get the best results. Looking forward to hearing much more from you!

  32. Posting photos and video is more likable and shareable. If you want your post to be like and shared, you should do that to others as well. Make interactions with your audience.

    • Tina, that’s a great start. You really have to interact and engage them if you want them to share your content.

  33. Nice post neil. It would be easy to get likes and shares if we have great quantity of followers. So can you tell me how to increase followers along the way.

    Thanks !!

    • Ravi, can you provide some more details? Like… what is your niche and what are they interested in? It’s always great to do demographic targeting.

      • Yes Neil. If niche point to technology base like digital marketing and any other tech news, so how can we attract audience to follow us on social media.

        Thanks !!

  34. Jaivinder Singh :

    Hi Neil,

    I appreciate for this article because it will really very for helpful me as well as others. I seriously believe on content what we are sharing and i always try to mentions these points before i post on facebook.

    1. How much effective your post for people ?

    2. What people can learn from your post ?

    3. Why they share your post ?

    • Javinder, glad you found the article helpful.

      1. I think the numbers speak for themselves — I have a lot of engagement
      2. I try to teach people how to be more engaging and promote their content online.
      3. I think the posts resonate with them and engage them.

  35. Thanks Neil! I have been feeling pretty frustrated with Facebook (if I’m being honest) but I will start implementing some of these tips! I hope that using the tips I didn’t know about before will increase engagement and shares through Facebook.

  36. I have pretty much lost hope on using Facebook for my business. Guess I didn’t know how to make it work though. Thanks for sharing.

  37. hi neil

    this is a great post i learned much from it but i must say that now a days facebook is so strict that we need to pay them to get more likes because our competitors are paying more than us and has more budget to spend on ads so we need to pay something to atleast stay in a line at a bottom place

    thank u

    • Manish, it really is getting tougher to game the likes system — that’s why it’s important to make sure your content is the driver of likes and shares. It’s the surest way to great results!

  38. I learned much about how to increase likes and shares, this is a wonderful post by you on social media. This post is much helpful for my own posts.
    Thanks for sharing this wonderful information with us.

    • Bharat, glad I could help. If you need help with anything else please let me know. I look forward to hearing much more from you.

  39. Neil,

    These are great ideas, it will now become part of our daily process for our clients. It really is the details that make us jump from good to great. Keep up the great blogs and information.

  40. Hi Neil, very interesting blog post I will certainly use these tactics on our Facebook page. Thanks for the help !!!

  41. Marko Zupanic :

    Neil, your work is amazing… You are so helpful and I’m glad to be part of this site… Now I have some new tactics how to create new articles for my website… Thanks a lot 😉

  42. These are great strategies !! Facebook is a difficult social media platform when it comes to trying to get people interested in your business. People use it as a way of keeping in touch with friends and family more than anything else but it still is a useful tool in driving traffic to other accounts or more importantly a website.

    • Tanu, definitely. With their extra emphasis on their ad platform as of late the onus is on marketers to be even more involved in growing their brands on Facebook. Thanks for sharing!

  43. Hey Neil,

    Just wanted to thank you for keeping this blog so rich with amazing information. I’ve been trying to promote my personal blogs and I’ve been doing some work for others – I can’t wait to see the results!

  44. Impressive sir, you just ensure me how to get increase facebook likes and’s will be big social signals if i can post a valuable content..thank you so much.

  45. The problem with using trends to find content to share is that most of the time the trends have nothing to do about your business. So you end up writing posts like “10 Things I Learned About Social Media From Kim Kardashian.” Yes, you can put cute little motivational photos on your profile, cat pictures, videos of bar fights, but it where is this all going? Might as well have a blog about bar fights and get right to it. Does the world really need another trend regurgitator?

    • Matt, good points. I like actionable posts that are data driven, however, most people on the web are looking for the types of articles you’ve listed out — you have to play to your audience.

  46. Awesome …Thanks for this Neil…

  47. I have gone through several courses on social media strategy, but what you have shared here is the priceless. Thanks Neil.

  48. Thanks for share the valuable content. Yeah Facebook Likes and shares beneficial and has search engine rank signal. No of likes and shares describe the popularity and trust of page and post. Posting images with every status in your page or post increase the user engagement and also have chances that mutual friends may likes the same page or post.

    In your personal profile you can add your page as : Working At “Page Name”. Every new user check this and may also like the page. Posting time also important. Try to post Saturday Morning and see the result.

  49. Hi Neil

    Thanks for the blog post. Do you know if there is a way to track “shares of shares” i.e. if a follower shares my post then a friend of that follower shares it, will I ever know if that friend shared it? I am interested in how far my posts get.

  50. Shoeb Patel :

    Very Nice Post Neil, This post helped me a lot in understanding the social media strategy.

  51. I’ve been following your blog for more than a month, Neil. I think I’ve read over 100 articles on Quick Sprout. I started my website just 3 months ago and it’s working really well. It’s only because of the information and experiences you have shared.

    I’ve read over 5 books on blogging and waiting for Hustle too.

    The only thing I understood and would like to share that reading reading and reading cannot create Masterpiece, actions are necessary.

    I’m really happy that I found your blog which not only inform but also inspire to take actions.

    Thank you so much

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