Social SEO Simplified: How to Optimize for the “Other” Search Engines

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Do you want to compete with the best SEOs in the world?

It might be fun, but chances are you’ll either get crushed or have very slow success.

But that’s exactly what you’re doing when you try to rank for keywords on Google.

Sure, you can go after long-tail keywords to avoid the sharks, but you’ll still have some decent competition.

But what if you could go back in time when SEO wasn’t so evolved? You would be able to rapidly rank for terms and grow your organic traffic.

And although I can’t help you with time travel, I can help you find similar scenarios in the present that could deliver far better results than your current SEO strategy.

What am I talking about?

I’m talking about spending less time focusing on Google. Why? Because that’s where 99% of SEOs spend their time.

I’m talking about taking advantage of ranking for the “other” search engines—the ones on social media sites.

I’ve seen very few marketers and SEOs take full advantage of these opportunities, which means two things:

  • Less competition – it’s much easier to beat out amateurs and hobbyists who are accidentally ranking for terms than it is professional SEOs
  • Simpler rankings – since there aren’t a ton of people trying to manipulate search results, their algorithms don’t need to be as sophisticated as Google’s.

In this post, I’m going to show you how you can take advantage of these search engines. 

Why ignoring social media means missing a big opportunity

I know what you’re thinking…

Google is the only search engine big enough to be worth focusing on.

It’s true, Google is massive.

Google gets about 40,000 searches per second, which is around 3.5 billion searches per day.

Obviously, Google is the largest search engine.

The misconception, however, is that social search engines aren’t large themselves.

Take Twitter, for instance, which gets an impressive 2.1 billion queries per day. That’s not far behind Google.

Consider that Facebook reached 1 billion searches per day back in 2012, which has only grown since then.

And finally, YouTube—the largest video site—gets over 3 billion searches per month. It may not be as big as the others, but 3 billion searches is still a lot.

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Other social sites also get millions of searches per day.

Although those are small fractions of what Google gets, all you need is a small percent of that traffic to build and sustain a very successful business.

One caveat: I’ll admit, social search traffic is different from Google search traffic. A large percentage of the searches performed are meeting the needs of people on a particular network—they are not traffic generators.

However, as I’ll show you later, there are still other types of searches on these networks that can be used to grow traffic to your site if you optimize for them.

There are some networks that are better for some types of businesses than others, but I’ll make those clear when the time comes.

1. Facebook has invested in search, so take advantage of it

Facebook is all about connection.

Users connect to friends, things they like, and communities on the biggest social media site by far.

It’s really hard to convert Facebook’s search traffic into traffic for your own business, but it can be done.

Facebook SEO for local business: Local businesses, particularly entertainment businesses, need to be on Facebook.

A significant portion of Facebook’s daily searches, billions of them, is used to find local businesses.

Users look for businesses for a few main reasons:

  • to read reviews
  • to get recent and upcoming deals, news, etc.
  • to get more details (hours of operation, location, etc.)

Getting found in Facebook’s search results can get you immediate business. In addition, if you are active on the platform, you can often get the searcher to “like” your page.

This means that you have another follower that you can market your business to in the future.

Let’s look at an example…

Pretend that our user either lives in Chicago or is visiting the city. They are looking for a nearby pizza place, so they search for “pizza Chicago”:

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Facebook’s algorithm understands that our searcher isn’t looking for people, photos, or groups, so all the top results are “pages” or “places.”

Note that if someone just types in “pizza,” Facebook will return results in the city they live in.

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There are a few things to note in these results:

  • Reviews are not king – The top result has the worst rating of the top 5 results at 3.8 out of 5. While high ratings are probably better for conversions once someone is on your business’ page, they are not mandatory for high rankings.

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  • Likes are also not king – Similarly, the second result has an amazing 340,000 likes, but it ranks below the page that has 3,700 likes. If likes were a huge part of the algorithm, this wouldn’t have happened.
  • Facebook understands location – Facebook knows that “Chicago” in the search refers to a location, not a name. Even though the second result doesn’t have “Chicago” in the title, it ranks because its locations are in Chicago.

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Reviews, likes, and having the exact search phrase in your title are all likely ranking factors, and they do count. However, it’s likely that they only count for a bit, and the benefit of having more quickly yields diminishing results.

Make sure to get a few hundred reviews and a few thousand likes, and you’ll likely come close to maxing out the effect they will have on your rankings.

The main factor, for local businesses, is location.

Unfortunately, this isn’t very easy to change. If you do have a business with a flexible address or are considering a location change, change your address on Facebook and see how that changes the way your business shows up in the results.

Search for “(your business type) + city”, and study the results.

An alternative strategy is to add a longer-tailed keyword to your business.

For example, instead of calling your page “Chicago Pizza,” you could call it “Chicago Pizza – Deep Dish Pizza and more.”

Looking at the search results for “Chicago deep dish pizza,” you can see that they are less competitive (pages have fewer reviews and likes):

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Despite being a much easier keyword to target, it still likely gets a good search volume.

A quick check in the Keyword Planner reveals that it gets about a third of the volume of “Chicago Pizza”:

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If you’re just starting out on Facebook, it will take time to get hundreds of reviews and likes. However, you can target a simpler keyword in your title and on your page (mention a few times) and still get some organic Facebook traffic to your page.

For non-local businesses, there are groups: Beyond people and local businesses, there is one other main thing that Facebook users search for—interests.

The first thing a new user does is search their favorite topic. Most of those searches will bring up a combination of groups and topic pages.

If you can rank highly for a relevant search in your niche, you can then funnel that traffic back to your website.

Here’s the plan:

Create a group or page in your niche around a popular interest, and rank for the main search term. Then, include a link in the page/group description back to your website, and periodically include links in your posts.

It might sound a bit complicated, but it’s very simple. Let’s walk through it.

If a Facebook user is interested in marketing, they might search for “content marketing” in the search bar.

All of the top results in this case are groups. For other searches, the results may contain pages in addition to the groups:

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Groups are pages, where any group member can create a post. The creator of the group serves both as a regular member and as a moderator (can choose who gets to join the group and can remove posts).

While the number of members for each group may not seem very impressive, you can regularly drive thousands of visits a month to your site with just a few hundred active members.

These groups have two main components.

First, there is a group description on the right sidebar, where you could potentially put a link back to your site (if done tastefully).

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This is the main place, other than your title, where you can include keywords. Note that “content marketing” appears three times in the above description.

The other main part of groups are posts, which can be made by any member.

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Although it would make sense for groups with more engagement to rank higher in the search results, this doesn’t seem to be the case (perhaps in the future). Plenty of groups full of spam rank highly for broad terms.

You have two main options to take advantage of search traffic that leads to groups:

  1. Create your own for a niche community, and build it up
  2. Join groups already ranking high for your main keywords, be active, and then drop links back to your website occasionally

If you do make your own page, how do you get it to rank high?

The group search engine is very primitive and seems to focus mainly on:

  • keyword in title
  • keyword in page description
  • number of members

The search results are terrible, i.e., irrelevant, for broad keywords such as “marketing,” so try to get more specific. Put your keyword in your group’s or page’s title as well as a few times in your page description.

It will take some work initially to grow your membership. However, once you get a few hundred members who regularly participate in the group, it will take less active work on your part to maintain the growth.

2. The 2 tactics behind Twitter search success

I’ll admit, it took me some time to understand Twitter. You might still be struggling with the platform, but once you do understand it, you’ll see that it can help almost any business.

The Twitter search engine is often used to look for other people to connect with, but not as often as Facebook’s.

The Twitter search engine is mainly used for two things, and you can use both of them to get more followers and, subsequently, more traffic to your website.

Tweeting about trending topics: Twitter is built so that great Tweets can quickly spread, while all the rest fade away.

This is why Twitter is one of the best ways to find what topics are trending in the online world.

Users of Twitter are naturally curious about what is trending, so they either click the trending hashtag or search for it.

When signed into Twitter, you can see a sidebar section just for trending hashtags:

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The bar will show you trending tweets in your country. If you want to see trends in another country, use a tool such as this.

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Just click the name of the country you’re interested in on the right sidebar, and it will load the current top 10 trending tweets:

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Tons of people search for those trending hashtags.

When someone searches for a trending topic, they see results like these:

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They will see the tweets that mention the trend—in this case, “Jorge Posada”—either in the text itself or in a hashtag.

The cool thing is that someone who searches that topic will see all the tweets about it, even by those who don’t have many followers.

If you want to get in front of an audience right away, this is an opportunity.

To take advantage of trending topics, you need to tweet about things that include one of those trends. However, you need to relate them to your business/niche.

Obviously, you can’t do this for all hashtags. But the idea is that if a lot of people see your tweet, at least a few of them will also be interested in your niche and could then follow you.

Assuming you have a social media strategy, you will be able to get your Twitter followers to go to your site later.

Twitter is run by hashtags: The other thing that people use Twitter to search for are hashtags.

Again, someone searching for a hashtag will see all recent tweets with that hashtag, no matter who made them. The only SEO that you have to do is strategically include hashtags in your tweets.

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Your goal should be to include 1-3 hashtags for each tweet you make. They also need to be popular enough that people actually search for them, which means that you should keep them broad.

To find hashtags that are good for your business, use a free tool like Hashtagify.me. Search for your general niche:

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The tool will show you other popular relevant hashtags:

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Write down any that apply to your regular tweets, and include them when you get a chance.

There’s one more way to take advantage of hashtag searches.

When you search for a hashtag, the first results are often photos:

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People obviously click on these; otherwise, Twitter wouldn’t prioritize them in the search results.

These can drive direct traffic to your site, and all you need to do is include relevant hashtags along with a title and link:

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See that time stamp above? Even though this picture tweet was made 24 hours ago, it’s still showing up at the top of the results. That’s simply because the vast majority of tweets are text-based, not picture-based.

To take advantage of Twitter search traffic, tweet regularly: What you’ll quickly notice is that most tweets are short-lived unless they get re-tweeted a bunch of times.

I scrolled down about 30 tweets in the marketing hashtag results and got to posts that were only 9 hours old.

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Very few people will search a hashtag and go past the first few results.

This means that it’s important to stay on top.

Other than trying to get re-tweets, the way you do this is by posting often.

You should tweet at least 3 times per day and test tweeting even more frequently. You can use social media tools to schedule all your tweets at once to save time.

3. LinkedIn is for thought leaders and finding clients

If you are a freelancer or B2B service provider, you have a lot of opportunity to market yourself on LinkedIn.

In addition to using the search engine to find people to connect with, people also use it to find potential people and companies to hire.

Some good LinkedIn optimization can lead to high paying clients down the road, which is why it’s so valuable.

Here’s an example. Let’s say a small business owner is looking for SEO help. He goes on LinkedIn and searches for “SEO consultant”:

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Right away, you can notice that keywords are huge on LinkedIn. However, there isn’t too much of an advantage to have the exact phrase “SEO Consultant.”

It probably is still better, but as long as you have the words “SEO” and “Consultant” somewhere in your profile, you could still show up in the search results.

LinkedIn bolds all the keywords searched in the results.

In addition, if you click any of the results, LinkedIn highlights all the keywords on the person’s profile page:

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Start by optimizing your profile: In order to show up in any search results, you need to have the right keywords in the right place.

LinkedIn shows your listing in the results if you have your keywords in three places:

  • Your personal job description
  • Your current job title
  • Your past job titles

Obviously, having a keyword in your past job titles may make a prospect think that you’re not doing that kind of work anymore, so we’ll ignore that.

First, let’s pick some good keywords to target. It will depend on your niche, but try to include commonly searched for words such as:

  • Freelance and freelancer
  • Consultant
  • Specialist
  • Coach
  • Strategist

To edit your professional description, view your profile while you are logged in, and click the pencil icon beside it:

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This is the most important area of your profile. It shows up right under your name in search results.

You may not be able to do much with your current section, which lists your company name.

However, if you can find a way to incorporate a keyword into your current company, it can help you rank.

Get more profile views by connecting: You may have noticed one other thing about those search results, which is that they show how closely connected you are with someone:

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It makes sense from LinkedIn’s point of view. If someone is looking to hire someone, they probably want to hire someone they know or who is trusted by someone in their network.

If you’re connected with someone, you’re their “1st” connection and will rank higher as long as you also have the keyword.

To take advantage of this:

  • Connect to everyone you know
  • Accept all requests, even if you don’t know them (you’ll show up higher for other people in their networks)
  • Look for opportunities to connect with people with a lot of followers (like bloggers that you’ve emailed or connected with through comments)

Or…connect to the right people: You can also take a much more tactical approach by targeting people with certain job descriptions.

For example, if you were a freelance SEO or writer, you’d typically be hired by marketing directors. Luckily, you can type in “marketing director” in the search bar, and then explore the top suggested results.

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Then, you have a few options:

  • Just send a connection request
  • Send them an Inmail message

If you have a related job (like a freelancer to a marketer), most people will just accept the request. However, you do run the risk of being marked as a spammer if you do it too much, so be careful.

“Inmail” is LinkedIn’s internal messaging system. You can pay to send anyone a message even if you’re not connected with them.

You could ask them to connect, explaining that you’re trying to grow your network. This will eliminate the risk of being flagged. If they say no, leave them alone.

4. Not surprisingly, Google+ has a search function that beats the rest

Google+ is not as big as Facebook, but it’s probably the better social network from a user experience point of view.

One of its better aspects is its search engine—for discovering new content. This should probably be expected, considering it is Google after all. However, it’s nowhere near as complex as the real Google algorithm, so don’t be scared about doing some SEO.

Users can search for their favorite topics, e.g., “content marketing”:

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They get a nice collection of people, pages, and mainly recent posts. Since the posts make up such a large portion of the page, focus your efforts there.

Keywords are still important: First and foremost, you need to mention the keywords in your post if you want to be shown to searchers.

Start each post you create on Google+ with a description, where you can type whatever you want.

Then, you can attach pictures or links, and the title and the description will also be shown.

You should include important keywords in both the description and any content you link to (choose the titles of your content carefully beforehand):

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One mention is good, but two or three is even better.

Always include tags: You can add hashtags to your post descriptions, just like on Twitter. Similarly, if you include the individual keywords searched as separate hashtags, they will be highlighted for the searcher:

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Add hashtags to your description to help your rankings and to stand out more to searchers on the network.

Google+ also makes it really easy to find hashtags.

Search for your main niche, and then click on any of the hashtags that show up. Google will load the search results for that hashtag.

In addition, in the top left, there will be a box with a ton of popular relevant hashtags. Use these whenever you can in your descriptions.

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Plus ones and shares matter: As you might have guessed, time is an important ranking factor.

On any social network, users want to see content that is new, so new posts are prioritized.

But unlike Twitter, which displays information mostly in chronological order, Google+ relies on much more than time to determine which posts to show to searchers.

We’ve already looked at keywords and hashtags, but the popularity of the posts also matters.

Here’s an example:

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These two posts were by different people, who shared the same piece of content.

Although one was almost a day older, it still showed up side by side with the other one. The main reason for that is because the older one had a lot more engagement. The left one had zero engagement, but the right one had 38 plus ones and 6 shares at the time.

You can see the number of plus ones, comments, and shares at the bottom of each post.

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This last ranking factor you can’t do too much about.

At first, when you have only a few connections on the network, you won’t get much engagement.

But if you plan to incorporate Google+ into your social media marketing strategy, you will get more engagement over time as you grow your network, so be patient.

5. For video content, YouTube is #1

One of the biggest sentiments I hear when it comes to social media is that “social media isn’t right for my business.”

Many platforms might not be, but YouTube is a platform where even “boring” niches come to life.

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You can find multiple videos with hundreds of thousands of views about drywall—as boring a topic as it gets.

Ranking well on YouTube will not only get your video a lot of views from internal searches but it will also help you show up on Google. YouTube videos rank incredibly well on Google.

Considering how much videos stand out in Google’s search results, they also get good click-through rates, even when ranking in spots #4-6.

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Keyword research has two functions: When picking keywords to target with your videos, you want to target those keywords that not only get searched on YouTube but that also get shown in Google’s video results.

There are 5 main types of keywords that typically have video results in Google:

  • How-to keywords (“How to shave a cat”)
  • Reviews (“Bluehost review”)
  • Tutorials (“Setting up WordPress”)
  • Anything fitness or sports related (“Cardio kickboxing”)
  • Funny videos (“Cute animals”)

Include words related to those searches (e.g., “how to”, “review”, “tutorial”) wherever possible in your video title, which is the most important ranking factor.

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Become an authority: In Google searches, content of the sites with a high domain authority ranks easier. Google knows that searchers trust the people behind the site, so it ranks their content better.

The same goes for YouTube videos. As you make more and more high quality videos and get subscribers, views, etc., your videos will start to rank easier and faster because YouTube will know that you make videos people generally like.

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Take full advantage of your description: YouTube doesn’t know what’s in your video, and it’s not changing anytime soon. That is why basic keyword optimization is so important here.

You have two main places where you can include keywords:

  • The video title
  • The video description

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You can also include keywords in the video file name, but it doesn’t make sense for that to be a significant ranking factor.

Here are some things to keep in mind for your description:

  • Include links to your site (convert viewers into email subscribers)
  • Include main keyword and secondary keyword(s) in the first 1-3 sentences
  • Don’t stuff your keyword, but aim for 3-4 mentions in a 200-word description

User experience is crucial for ranking: Another way that YouTube can tell if people like a video is whether or not people interact with it.

Years ago, YouTube ranked videos purely on views, but those are easily faked with a bot or a gig on Fiverr.

Now, YouTube can tell which views are fake, partly by how much of the video was watched.

It’s unnatural for most viewers to watch a small fraction of the video. Or it could also mean that the video sucks.

YouTube provides a statistics panel that shows how many people make it to different parts of your video:

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If your average view duration is 50% or more, that’s pretty good, but it doesn’t hurt to aim for a higher percentage.

You can also see other engagement statistics:

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How do you take advantage of this?

Well, make great videos in the first place—that’s the most important factor. But you can also improve your videos by listening to the comments people leave.

If a comment says that your intro is too long or your video has volume problems, it’s likely that many other viewers thought the same and abandoned the video early.

Don’t forget your tags: While you are uploading a video, you can also add tags to it. These don’t play a very big part in ranking but are still worth quickly adding:

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Conclusion

I hope you recognize the potential of ranking highly on social media networks.

It’s much easier than ranking for searches on Google and can still produce worthwhile results.

Your business probably isn’t suited to all of the networks I went over in this article, but it’s probably suited to at least one.

Your first step, if you haven’t already done it, is to create a social media marketing plan, which will tell you which networks to target.

If you also optimize your posts and profiles according to this post, you will get better results and get them faster.

If you’ve had some good results from performing SEO on a social network, please share your story in a comment below.

Comments

  1. Great post Neil,

    I loved the idea of optimizing for social media. I am definitely going to try these tips with my social marketing. Thanks for sharing 🙂

  2. Comprar Tráfego :

    Great traffic sources.
    Thanks

  3. Facebook search engine can work good for growing traffic and twitter hashtag was good too. I was looking for it. It will help me a lot. Thanks for explaining them.

  4. Would it be worthwhile in any industry to optimize for Bing? Is there even a good way to do that?

    • Jessica, it may be — but I tend to focus more on Google results. When you do well in Google chances are the same tactics and principles carry over for Bing and Yahoo.

  5. Thanks, this information helped a lot. So social media does play important role to get traffic. I just started my blog, so i will try these points you mentioned. Thanks 🙂

    • Rohit, glad to help. Keep me posted on how the specific tactics work out for you — want to know which ones are most valuable.

  6. Hey Neil,

    Nailed it this time too!
    This was such a useful post that I’ve just bookmarked it. Just one more thing- I loved the twitter and linked in tactics, do u have future plans to post in depth posts about them too? Cause I m really excited abt them (as these 2 are my weakest ????).

    Thanks,
    Mayank

    • Mayank, I will definitely go more in depth in the future. Also, if you have any specific questions I can help with them now.

      • Thanks, Neil! No, not any specific questions but just waiting for one of your ‘X strategies for twitter/linked in’ posts to get started on them. Thanks for asking though! You’re really very helpful.

  7. Damn it Neil! I was hoping for the new Quick Sprout time machine to be launched today 😉

    Great post though! I have been working this strategy for a few years now, but you mentioned some new ideas that I’ve never tried.

    Have a great week!

    – Grayson

  8. Dearest Neil !

    I wanted to share my story with you and all your readers ! i remember the day when there is hard day to survive the life , i know lil about SEO and Internet marketing as well got some experience with UI/UX , ON 28 SEPT 2014 (Yes i know the exact date and its an year today) i started reading out your each and every article on this blog , your the first written and IM guru who giving out millions dollar guide in free and really i was just surprised when reading out some of the article which has more then 2000 world long , i do not wanted to waste a bite of your server and let me tell you short and sweet line .

    i was nothing when i started but day by day after reading your post , i started my Business on freelancer.com and submitting proposal to client , i learned everything from your blog and done some of high valued SEO projects with big brand ,

    Today is the day i m reaching more then 6K $ per month working alone , Niel you made my life !!

    sorry for the bad English .

    • Vikram, it’s cases like yours that make my job valuable and make me want to work harder. At the end of the day if I can provide value and see others like you succeed then my job is done. This story made my day! Thanks for sharing 🙂

  9. Well explained SEO for social media, Neil!

    SEO has indeed evolved to include so much of social media today. Although we keep categorising them under social or “other” search engines, platforms such as Youtube, Google Plus, and (Twitter – upcoming) have emerged become the “core” elements of SEO.

    • Pradeep, glad I could help.

      They really have — the indicators of success have evolved over time to include how relevant one is on social. Thanks for reading and for the feedback.

  10. Well, that was a Great one for Social Media Seo and also am in Need of this at Present. This is the third Time, where you posted the Same thing, which am in Need of at that time. Thanks in Between

  11. Alecia Stringer :

    Great ideas to really reach out to new audiences, thanks!

  12. Rhosael Ciandre :

    What a great post, It’s so true that we all go gaga over google! there are so many other options and I love how you break them down for us here. thanks so much Neil!

  13. Thanks! Just one question, how to find search volume for particular keyword’s, for example on facebook, youtube or even better linkedin? Thanks in advance?

    • Zeljko, you really cant find search volume for keywords on social networks as they aren’t static items and are constantly changing. It works differently than common SERPs

      • I don’t understand how you correlated google search volume and No of searches in facebook? “A quick check in the Keyword Planner reveals that it gets about a third of the volume of “Chicago Pizza”:”
        Or I am missing something?

        • I think I may have misunderstood the question. What I am attempting to say is that — it’s harder to pinpoint when and where traffic comes from on a monthly basic for social channels because the results aren’t as static.

  14. Do you still feel that Google+ is good for SEO now that they are no longer including the accounts/reviews in their search results? It seems like this is now only good for Google+ users (and while I don’t want to not count that traffic), if Google is phasing their own social media platform out of their own search results, the next logical step would be for them to phase out the platform entirely. I noticed this the other day and was frustrated as my posts to our +page sometimes ranked higher than our actual site. Thoughts?

    • I don’t think it helps much anymore. Still worth being on there as it can drive good traffic, but it is a dying social network.

      Give it time, your website pages should rank higher as you generate more links.

  15. Hi Neil

    Thanks again for sharing these awesome findings. This stuff concretely disclose the way to do SEO using Social. SEO’s usually focus on Google and thereby missing all social potentials.

    Thanks again Neil for convincing people there are other efficient ways to do SEO.

  16. Michael Akinlabi :

    Amazing and detailed content!

    The good news is that doing well on these platforms will greatly impact SEO too. Most people tend to ignore that and just focus on the ranking factors Google is watching.

    Some people are only there because they want more tweets and favorites — they want to impress Google. The same goes for Facebook, YouTube and Google+.

    I think it will do more good when we (marketers) provide value to each platform.

    But the problem is time. We don’t have time to be on these platforms. If we do, then it means we would get nothing done by the end of the day because they all can easily become addictive.

    Top marketers like you Neil have the capital to just hire people to help you do that. This is a big challenge for new and upcoming Internet marketers like us and I’m sure you’ll all agree with me on this issue.

    But this post is a good read. I like the way you lay things out. You’re a beast! You keep raising the bar each year.

    Michael

    • Michael, I agree. Once people start focusing on providing value to end users the whole experience will be a lot better.

      It’s good to automate your processes, are like you mentioned (if you have the resources), have someone else monitor and manage them. When I first started it was a one man job — you just need to take the time to do things and then scale accordingly. I definitely understand the challenges though!

      Thanks for the support!

  17. Nice article, Neil! You shared most important points of Social SEO. It is very much helpful for the Internet Marketers like me and other fellow marketers as well. Optimizing the Social SEO for other search engines can lead to getting positive results.

    Thanks for this great post Neil.

    • Naresh, glad I could help.

      When you integrate social with your traditional link building/content techniques the results are tremendous. Thanks for the feedback!

  18. Hey Neil,

    Great article as usual. Thought provoking too. Thanks for the optimization tips.

    Will apply these….

    Babs.

  19. YouTube + Quality Video Content + SEO Best Practices seems like the best opportunity these days.

    We are finding it is easier to rank videos in the SERPS than our own sites. It must be because YouTube’s DA is extremely powerful.

    • Erik, definitely. It’s also hosted by Google which runs ads on well performing content — which is a win win for all!

  20. I am running this web site but there are no traffic what can I do for that. Pz help me

  21. Amazing, practical, and highly valuable advice as usual. You are a sensational blogger! I’m trying all of this out for my gym.

    Patrick

  22. Christopher Pontine :

    Hey Neil,

    So I put your #2 to good use and went out to twitter and found a trending # to use in my tweet and created a picture too.

    Results:

    893 Impressions
    26 Total Engagements
    17 Media Engagements
    8 Detail Expands
    4 Link Clicks

    Also:

    This is in the first 4 minutes.

    This is by far the best results I have ever seen. You can take a look at it here to see what I did.

    https://twitter.com/dealspower

    Thanks,

    Christopher Pontine

    • Christopher, WOW! Glad to see you achieved such great success in just 4 minutes. Keep me posted on how it does over time — there are diminishing returns typically on social content over time — but every now and then content picks up virality much after it’s posted.

  23. I’m seeing social media in a different light now. I already have done some things to push me up on the searches. I just need to add the information and tips I have gathered on your article.

  24. Hi, I am using twitter hashtag and Facebook post but I’m not getting traffic from that. Is there any method for attract traffic from specific location(USA) for Education providing company.

    • Chandan, have you tried updating your headlines? Also, have you considered ads?

      • Yes! I try and update my headlines also. Neil anyone can maximize there traffic through Paid ads, but Is there any other method to increase traffic?

        • Chandan, the old school and organic way is to just create content that ranks for keywords. You can also try email marketing.

  25. Another great post neil, You are right bcoz social media helps to boost up your organic results if used properly…

  26. Neil,

    This is something that occurred to me awhile back, and I never really did anything with it because the time invested in figuring out what would work best for each social network made it a nonstarter. A lot of this seems pretty much common sense, but as usual you were so thorough that I’ve got a lot to chew on.

    We’ll see how well it works in practice for me.

    Thanks for putting this together,
    Connor

    • Connor, it’s smart to pin point what channels provide the most value. It’s great that you are thinking about those things.

      I am sure it will work great — keep me updated on progress!

  27. I am pretty sure that nobody would be searching on social media platforms at very first instance and going to avail services or making any buying decisions unless they have found something concrete to rely on. Say if somebody has reached to some pizza shop page on facebook, they will not consider buying it without checking reviews. Obtaining reviews is the most time consuming SEO task and then doing that for facebook and other social media platforms, doesn’t look that productive.

    • David, sometimes people use FB to see the user experience generated on a fan page. I myself feel FB provides a lot of value in regards to high quality photos and getting to know the personality of a brand. You’re right about user reviews though — sometimes google or yelp do a better job of that within some niches.

  28. Thanks for the valuable post. what u r using for to collect fb likes lead? please let me know,

    Thanks,
    Osmane

    • Mahbub, I am just producing great content that engages people. I would suggest blog posts and high quality photos that engage your fans.

  29. What a great post! Thank you. I think it is important to have a social Media presence because a lot of people use social Medias. It will help you to increase your visibility.

  30. Great article Neil.

    You’re right that for a new blog could months to get search engine traffic. However you can get social media traffic from day one if you do it right.

    I’ve used hashtags to get traffic on twitter when my follower count wasn’t even 100.

    Google+ groups are working well for me right now. The key is to engage with others’ content and not just push your own.

    You didn’t mention LinkedIn groups. Why is that? I’ve had limited success with LinkedIn groups although I find them a bit hit and miss.

    Thanks

    Clement Lim

    • Clement, great points.

      Having the right social strategy can make all the difference as evidenced by your approach.

      Interesting that you are finding such great success with G+ … care to share any strategy in regards to engagement?

      I didn’t mention LinkedIn because I feel it deserves it’s own post 😉

  31. Hi Neil,

    Am Planning to start a blog but out of any topics/ideas. Can you help me out with some topics?

  32. These ideas are worth practicing than said, I believe that it is the one of the longest articles I have read without skimming.. I find Facebook and Twitter strategies worth for my niche and I am going to practice them soon.

    • Rajesh, glad you found the tips helpful. Once you pin point what channels work the rest is easy in that you know where to place all your content — Keep me posted on progress!

  33. Could someone answer me please: “Thanks! Just one question, how to find search volume for particular keyword’s, for example on facebook, youtube or even better linkedin? Thanks in advance?”

    • Zeljko, you can pinpoint everything within Google Analytics or GWMT — have you taken the time to set them up?

      • Yes I am, but really don’t know how to monitor general number for particular keyword on facebook or linkedin. Is this possible? Maybe I wasn’t clear enough is there any way to know general keyword search volume on facebook, youtube, linkedin etc.

  34. Great post, This article i really looking for to boost my blog audience effectively through social media channels.once again thanks for this useful information.

    • A. Singh, glad you found the post helpful. Social media when done right can provide a lot of valuable traffic to your website.

  35. Atiqul Bari Chowdhury :

    Dear Neil
    Thanks for pointing out the simple yet effective ways to rank higher in social media.

    I just wanted to add little more on facebook.

    Picking the right category and sub category on Facebook Page’s about section and using keywords in short and long description makes it easier for people to find you. Moreover, one can turn on similar page suggestions.

    Moreover ‘Google My Business’ is another opportunity for local brands to rank higher. Pardon me because I am not sure if it falls under ‘social’.

    Regards
    Atiqul

    • Atiqul, glad you found the article helpful.

      Your insights are helpful — essentially the more information you provide the bette results you’ll get in regards to new fans and visitors. Supplementary services also work so you aren’t out of bounds by mentioning Google.

  36. thanks for the great post. two quick questions

    Do you know any social search engine?
    expecting results only from twitter,fb,youtube,g+.pinterst.

    why missed pinterest?
    again thanks for nice post

    • Mathan,

      This article may help: http://www.forbes.com/sites/drewhendricks/2014/06/16/4-social-search-engines-to-track-user-data/

      I didn’t miss Pinterest it’s just not one of the major ones I use for business 😉

  37. Theodore Nwangene :

    Hello Neil.
    I’ve never see the social media as a search engine until now. I usually thought they are just social media sites and nothing else, never knew there are more to it.

    You really shared some awesome and actionable tips here.

    Thanks for sharing.

    • Theodore, glad to help.

      If you type keywords into the search parameters on FB and Twitter you’ll find a range of content. That’s the beauty of how social has progressed, it delivers up to date content for any topic you are interested in.

  38. This is great and we definitely have to focus more on our strategy with Google Plus, the tips sounded interesting.

    Nice seeing the image of our company in the Tweet example with the #Marketing. We definitely Tweet a lot and Twitter is our number 1 traffic source for our startup sending around 25K visitors.

    I’ve tried to use trending and did an experiment during the Super Bowl last year jumping in on the Hashtag and measuring how many retweets it would take to get into the trending “top” It definitely caused a ton of viral like Retweets, great impressions and some traffic (though not the best value traffic).

    Awesome suggestions.

    • Michael, glad I could help.

      The Super Bowl is the best time to test out these practices — sounds like you had great success because you went off experiential data. Let me know if you have any other insights, would love to hear them.

  39. Carlos from NeatBlog :

    Hi Neil, sometimes we just think that Google is the only place where keywords count for. But essentially keywords work for almost any other type of search engine or social media place. I wonder what could come next that could replace keywords (mind reading?).

    • Carlos, it could haha 😉

      Keywords are the lifeblood of search — that applies to social as well because people always want relevant content on their stream.

  40. Vitellius Nicklinson :

    Good post Neil

    You have shared amazing content. I like your ideas, they are great.

    The twitter and the linkedin part was most appealing to me , as I am currently engaged in managing few twitter and linkedin accounts for my client. Thus, I have been using hashtags in most of my tweets but the use of trending topics is something new and worth considering to me. Also, I am now going to tweet on a regularly basis.

    Neil, your ideas and suggestions are good enough to help generate more traffic and attract more audience. As far as linkedin is concerned, I always try to connect to more people on linkedin but I guess I need to connect to the right and concerned one of my expertise. What do you say? 🙂

    • Vitellius, glad you found the post helpful.

      Your strategy for social sounds pretty sound — keep pumping out great content!

      As far as LinkedIn goes, I would be very narrow in your targeting so and only promote the best content. You don’t want to spam people’s feeds.

  41. I really like the point of using bing and yahoo for getting more traffic to my website. Its really astonishing that we dont quite bother about bing or yahoo but many surveys has proven that those search engines also get lots of searches per month.

    • Sanjib, I think often times people focus on Google because having everything optimize for Google can often stretch over to the search engines.

      • Sanjib Biswas :

        Thank you Neil but i would like to know what one topic can we follow to rank in yahoo and bing.

        • Sanjib, there is no “one topic” focus on an approach where you provide value to readers and the rest will follow 😉

  42. Now I see the “See More” button to expand the business/fan pages section for some search phrases (when searching under a personal profile). I digress. Please delete my previous comment if you can 🙂

  43. Claire Greenhow :

    Another epic post that i’m bookmarking to read again. You’re right, too many of us get too wrapped up in trying to keep Google happy and achieve high search results in what are often highly competitive markets. Sometimes we have to come across a post like this to stop us in our tracks and make us think differently about how we market our companies. Google isn’t the be all and end all, despite being the giant it is Yahoo and Bing still return millions of searches and I for one want to capitalise on this. Social media is ever-growing so we’d be crazy not to walk down that avenue more than we currently do too.

    • Claire, great point. It’s smart to diversify our search engine portfolio to include other traffic avenues. I think people who neglect certain sites/engines are doing their selves a disservice.

  44. i don’t know about seo or link etc. i want to go page 1 google or other se, but it’s very difficult. but thanks for the information, it’s a new information for me

  45. That is a fantastic post, it shows, we can target to other search engines instead of only Google. Google is more productive than other, but we have to target other search engines too. Thanks Neil for this great post..!!

    • Bharat, glad you found it helpful.

      You should definitely diversify your profile and see what other engines you can rank on. Looking forward to hearing more from you.

  46. Awesome article Neil. My main focus was only on Google and Bing. Social Media websites are necessary to make content viral. I never thought of Facebook, Twitter and LinkedIn search feature. Try to try them.

  47. Peterson Teixeira :

    Neil, really great work man!
    Powerful advice you gave there about Youtube and G+, I’ll implement part of the strategies with my own clients.

    Thanks 😉
    PS: why didn’t you mentioned Pinterest?

    Regards

    • Peterson, glad I could help. Let me know how they work out for you.

      I don’t use Pinterest as much — but it is definitely something I should mention in a future post.

  48. Whenever I come to your site through newsletter link. I always spend more than 15 minutes on your site. Great Neil!. This article is boon for my seo techniques.

  49. Great article!
    It seems that our first thought is always Google. We might be losing such a great opportunity by not thinking about different engines.
    Thank you for offering a new point of view.

    Regards,
    Fernando Garrido

    • Fernando, one should always look at search holistically — there are so many opportunities that we should not miss out on.

  50. Hi Neil, I’m here again reading you article and on SEJ. 🙂 This one is awesome and very helpful to us since we’re just focusing on Google traffics and rankings. We should also implement these things. By the way, just want to add the hashtags and Facebook ads. Those two will also help for optimizing your Facebook right?

    • Dale, thanks for reading my articles on SEJ — glad we can connect.

      Hashtags will definitely help. They are the natural links of social 😉

  51. Social Media optimization is a new think and ranking your business with it would be much more easier than ranking on google. You just cant start optimising on all platforms you need to plan stuffs first and track it for a week or so if its helpful continue if not change the tactics.
    It could be awsome if v can find search traffic results of social platform.

    Thanks for sharing ! Nice Article Neil.

    • Jay, definitely. I like to blueprint things out before I start — it really gets the ball rolling and keeps everything on track.

      Thanks for sharing and I look forward to hearing more from you.

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    Great Idea Neil Once Again!! I am going to follow this for my clients still have some doubts that how long will it take to show results??

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