14 Examples of Truly “Epic” Content: How Does Yours Stack Up?


The word epic is overused.

It’s become watered down over the years, and most people don’t seem to appreciate what it means.

Which is a problem.

Why? Because the first rule of content marketing is:

Create epic content.

I’ve written about creating great content many times before, but epic is a level above that.

According to the dictionary, epic describes something that is:

  • heroic; majestic; impressively great


  • of unusually great size or extent

In plain English, it refers to something that’s so much better than any other thing out there that you can’t help but to be impressed with it.

And although you can’t always hit the epic level with your content, it’s something you should strive to reach at least a few times a year.

That’s when you’ll start getting hundreds of links to your content and tens of thousands of views.

But here’s the problem: You can’t create a guide to making epic content because it comes in many different forms.

Great content is fairly predictable, but epic content often requires creativity and a hefty investment.

So although I can’t tell you exactly how to make epic content for your specific business, I can show you what epic content looks like.

I’ve put together 14 examples of epic content across many different niches so we can study them together and you can start to piece together what makes epic content epic.

If you want to be successful, do this: Many of these ideas aren’t that complicated. I’m sure you’ll think many times throughout this post, “Why didn’t I think of this before?”

That’s a good thing!

Try to take the concepts and ideas in these examples and apply them to your niche. 

1. The Ultimate Guide to Making Money

We’re starting off with a guide written by Ramit Sethi, someone I mention in my articles often.

He has a lot of content that I consider epic, but I chose to single out his ultimate guide to making money here.

Right away, you can tell that it’s not the standard content you see on blogs. He went to the trouble of having it professionally designed and formatted:


On the left, it has a table of contents—how many blog posts have that?

As you can see by the number of social shares, this guide is incredibly popular.

Epic content can produce epic conversions too: One mistake that I see many content marketers make is producing great content but not wanting to collect email signups right away.

They figure that if the content is good enough, the visitors will eventually think of it again and come back to read other content on the site. But it doesn’t usually work like that.

If you’ve blown away a visitor with your content: capitalize on it right away.

After consuming a useful guide or some other piece of content, most visitors will be happy to sign up for your email list. They aren’t going to get annoyed—you did just provide a ton of value to them after all.

If you take a close look at this guide, you’ll realize that it’s set up as a highly optimized lead generation source.

At the bottom of every single section, it has an opt-in form along with a brief pitch for signing up.


Despite that, it still got thousands of shares, and I’m sure it’s had hundreds of thousands of visitors.

The two main reasons this is epic: The first I already touched on—the formatting. When you make content look amazing, it stands out from ordinary blog posts. People value it more, just like they do paid content.

The second reason is the incredible value in the guide.

Ramit includes his techniques in the article (through text, images, and video), and he also includes multiple detailed case studies:


Case studies make anything more actionable because they help the reader think of the advice in practical terms.

2. NomadList

What do you think of when you hear content?

Most marketers and business owners think of written content, mainly blog posts.

That’s completely natural, and obviously I am a big fan of blogging for business.

However, what you can’t afford to forget is that writing is only one form of content.

And although it’s great for certain topics, other topics are better presented in other forms of content. 

NomadList is not a blog post. It actually has barely any text at all. If anything, it’s more of a tool or database of information.

But it’s still content. Content is really anything that you can consume or learn from.

Like all great content, NomadList solves a problem. It just does it better than any other tool.

Digital nomads are people who work remotely and who love to travel the world.

One of their biggest problems is finding great destinations that are both good for work and fun and safe for travel.

NomadList is essentially a directory of popular destinations for digital nomads:


The top bar is a beautiful collection of filters for the user to apply to narrow down the results, and the results are ranked and shown below.

There’s a lot of other great content out there on this particular problem. However, most of that consists of a few pictures and usually long lists in no particular order.

Not only does NomadList rank the destinations, but it also makes it incredibly easy to quickly compare the results to each other.

You can see the average cost of rent per month, the average Internet speed, and the temperature of each destination all on the card for each place:


This goes to show that the form of your content is just as important as the information you’re presenting.

Coming up with a simple visual way to display important to the users information about possible travel destinations took NomadList from great to epic.

Content can evolve: NomadList also illustrates one other concept that you should never forget.

Epic content doesn’t always start off that way, especially if you have little experience creating it.

That’s why you shouldn’t get discouraged if you put a lot of work into something and it doesn’t catch on quite as well as you hoped.

This was the initial version of Nomad List:


As you can see, it’s nowhere near as useful.

It’s still pretty great, but definitely not epic.

But the creator got good feedback from the users of the initial version. They gave encouragement and suggestions, and after a few refinements, the creator took NomadList to what it is today.

If you already have good, or even great, content that solves an important problem, you don’t necessarily need to start from scratch.

Instead, re-evaluate the way you could make it even more valuable to visitors, and create a new iteration.

There’s no rule that says you can’t update or republish old content and promote it again.

3. How to Quit Your Job, Move to Paradise and Get Paid to Change the World

While epic content doesn’t have to be written content, it certainly can be if it’s telling a story.

Jon Morrow, founder of BoostBlogTraffic.com wrote this guestpost on ProBlogger. It exploded.

There are a few key reasons why this post is epic, so let’s break them down one by one.

Reason #1 – It makes a lofty claim…but it delivers: Who hasn’t thought about quitting a job and moving to a tropic paradise at one time or another in their life?

We’d all love to do it, but we get scared or find other reasons not to.

So when you read the title of Jon’s post, you automatically think:

Holy crap, someone actually did it.


But this isn’t an article saying how awesome Jon is.

Instead, it’s a set of blueprints of how he did it. He backed up his claim and gave actionable advice to anyone considering a big change in their life.

Reason #2 – It inspires: People are full of excuses. It’s always easy to find a reason not to do something.

So when you read a story about spending hundreds of thousands of dollars on clothes to make money, you say:

Sure, it worked for them, but I can’t do that for reasons X, Y, Z.

People react similarly to any content that makes them think a big accomplishment is possible.

And it’s what readers do when they read about other success stories about quitting jobs and moving across the globe.

But be honest. Jon had some of the worst circumstances possible and still made it work for him. He had a terrible disease, expensive medical bills, and limited resources.

He still did it.

He moved to Mexico on a whim and started on a path to becoming a hugely successful business owner.

Can you still come up with an excuse of why you couldn’t do the same (assuming that’s something you wanted to do)?

Overcoming obstacles is inspiring. Being transparent about overcoming your obstacles with your readers forces them to take action because they can’t make excuses.

Getting people to take action is the only way to impact their lives in a significant way.

Reason #3 – It resonates with people: Jon is an amazing writer, but that’s not something you can learn overnight.

However, if you start paying attention to how guys like Jon write, you’ll start to understand why readers relate to their writing so much.

While most people write about surface topics, Jon isn’t afraid to be vulnerable and say what people aren’t expecting to hear. Another word for it is authenticity.

It would have been easy for Jon to lament about how hard his life was—to be a victim.

Instead, he writes about the “freakin’ bills”. That’s something almost everyone can relate to.

All of a sudden, you’re not feeling bad for Jon—you’re feeling angry with him.

When you can find ways to make a reader stop reading about you and instead feel and read with you, that’s when you can make a real impact in their life.

I’m no master at this. However, I do get better over time by practicing. And that’s what you need to do too.

4. One Year After Getting Laid Off – My Annual Passive Income Report

One major component of epic content is doing something that no one else has done before—that readers actually want to see.

Now, it’s pretty common for site owners to reveal their incomes, but it wasn’t always like that.

Pat Flynn published his first annual income report in 2009 (in addition to monthly reports), where he shared everything:


In the make-money-online niche, secrecy is the norm.

It’s hard for readers to trust bloggers because they could just be making things up.

After many months of revealing his personal online income, Pat convinced his readers he wasn’t making up his income numbers.

He was one of the first online marketers to promote transparency:


The lesson here: Give readers access to something that no one else will.

Showing income reports is more common these days, but not very many successful marketers will share their own processes or tools. That’s how you could stand out if you run a business in the make-money-online niche.

It can apply to any business. If you run an auto garage, for example, let your customers watch a video stream showing the work in progress, or show them pictures of their problems so they don’t feel like they’re getting tricked.

If you run a clothing store, show your customers where the clothes are made (i.e., not in sweatshops).

5. Link Building Tactics – The Complete List

If you’re interested in SEO, you might have seen this one before.

There are tons of different link building tactics, but they are all very different from each other.

What this means is that only some tactics work for certain situations and businesses.

So, it can be difficult for SEOs (especially beginners) to find the right tactics for their businesses. Plus, they don’t want to miss any good ones.

Instead of just writing an extensive list of 30-50 tactics, which would be very good, Jon Cooper took it a step further.

He compiled all of the link building tactics he could find. The page has at least 100.

But he didn’t just stop there. Someone also helped him create filters for the content.

People can filter the tactics based on the time-frame, effectiveness, and dependency on other sources. This way, readers know that they’re seeing tactics they can actually use:


The list is formatted consistently throughout the page. Each tactic has a description below it:


Epic is a spectrum: If you have some experience with SEO, you’ve probably already noticed that although the number of tactics in the list is amazing, the descriptions could be improved.

Some of the tactics have support links, but the author could add links to tutorials and case studies for each of the tactics to make the page even better.

It could be even epic-er (not a real word).

So although a piece of content could be epic, that doesn’t mean it couldn’t be improved.

This list was created a few years ago, and at the time, it was far better than anything else available on SEO tactics.

However, the standards for content usually rise over time. Although I still think of this page as an example of epic content, it doesn’t stand out quite as much as it used to.

I wouldn’t be surprised if someone created an even better version, updated to match today’s standards.

6. Google’s 200 Ranking Factors: The Complete List

Here is another one you might be familiar with.

SEOs love to talk, especially about Google and its ranking factors.

Up until recently, SEOs were always discussing whether or not certain factors were included in Google’s algorithm, and if so, how important they were.

Many years ago, Google released a statement saying that there were over 200 ranking factors:


Who knows how many there are today?

It doesn’t really matter. What does matter is that SEOs were always wondering about what might and might not be a signal…always searching for more.

Then, Brian Dean put together this epic post.

He dug deep and was able to come up with a list of over 200 ranking factors (which he keeps updated). Most of them link to sources when possible:


Can you emulate this? What do readers in your niche always talk about? What are they curious about?

Once you figure that out, don’t just create a large list of the answers—create the complete list.

Go all out, and put in as much effort as you can in order to make an epic post. The results will be worth it.

7. How We Got 1,000+ Subscribers from a Single Blog Post in 24 Hours

How many posts have you read that are about how to promote a blog post?

Probably a lot.

Most of those are trash. They’re simple lists of briefly described tactics. They all sound like a recycled copy of another blog post.

The guys behind Groove are different—in a good way.

The first thing they did was actually test their promotional strategy. They used it themselves and were able to get over 1,000 subscribers from their first blog post.

Not only did they achieve an amazing result, but they also showed that it’s actually possible.

In the post I chose for this list, Alex from Groove broke down that entire promotional process in great detail.

He included everything from the names of people they targeted to his exact outreach email and the reasons behind it:


This post is insanely practical, which is why it stands out among most other posts about this exact topic.

It also shows some behind the scenes details, which is something I mentioned earlier (see a pattern?).

When it comes to this specific problem (promoting a post), readers crave actionable examples, and Alex delivered just about as well as one could:


8. You Draw It: How Family Income Predicts Children’s College Chances

Let’s get away from the written content for a little bit.

The New York Times published this amazing piece of content to illustrate an important concept: how wealth impacts the chances of children going to college.

Instead of just putting the results in a table, like everyone else, they had a goal: show people that reality is far different from what they imagine.

Near the top of the article is a graph. You can click and draw a line to indicate how you think income corresponds to college attendance:


If you’d like to try it, do so before I spoil it for you.

There are two main factors why this content is amazing.

Factor #1 – It’s entertaining/fun: Do you know what sucks about serious topics? They’re always serious.

Sometimes, it’s good to take a different approach to content. Readers will appreciate it, and your content will stand out.

News articles, in particular, are typically very one-sided. They’re not even conversational like blog posts, which makes them even more boring to read (not that they aren’t important).

A little game like this is always welcomed by most readers.

Factor #2 – It’s surprising: While the end result seems pretty simple, a lot of work went into this content.

Not only did they have to make the interactive graph, but they also had to put a lot of work into researching the actual findings.

These findings were also highly interesting. They were not what most people would expect.


You can read the post if you’re interested in knowing why the results are surprising (a bit off topic here).

Think of an average reader coming to this page.

First they see the interactive graph. They think, “This is pretty cool…maybe I should share it.”

But then, they see the surprising results and think, “People need to know this!”

Great content usually stands out in one area. Epic content often stands out in many. If you can combine multiple things from all of these examples, you’ll be on the right track.

9. This Is How Fast America Changes Its Mind

One of the main limitations of written content is that it takes longer for it to get a point across than for other forms of content.

In addition, it’s really hard to compare multiple things.

That’s why people love images.

This content example is composed almost entirely of images.

But not just any images—they are professionally designed, and they communicate meaningful data.


If they had only created that first one, the article still would have been great.

But they went the extra mile.

They created many additional graphs so that they could go into detail on each important social issue:


When you overwhelm your readers with value, they will love it.

I think the results speak for themselves:


10. Which Phone?

Android vs iPhone, which side are you on?

iPhones are great because they’re simple. The average owner just wants a quality phone, and Apple makes it easy to get one because there are very few models.

Android phones, on the other hand, are made by many different manufacturers.

Although there is more flexibility, not everyone needs all that flexibility.

What Android did with this piece of content was brilliant.

They created a quiz that allowed users to describe what they wanted in a phone in plain English:


First of all, it’s designed beautifully.

But the reason why it’s so valuable is that it solves a huge problem of being overwhelmed by phone choices:


After you answer a few questions, you get a list of the phones that would suit you best (it’s incredibly easy for a user):


Compare this shopping experience to that on any other site, even Amazon.

You go to the cell phone section and are presented with hundreds or thousands of different phones.

If you want to sort them, you have to do so by factors such as the number of megapixels on the phone camera or the phone’s processor:


The average user doesn’t know anything about these things and doesn’t care. All they want is a phone that does what they want.

Complicated questions have complex answers: If there’s a complicated question in your industry that you always hear customers asking about, answer it.

But instead of trying to answer it in a typical blog post, using language they don’t understand and don’t care about, find a way to simplify the answer in the terms that your customer cares about.

Since it’s a complicated problem, this won’t be easy, which is why no one else has done it before.

However, if you’re willing to put in the time and effort, your epic content will be talked about for years.

11. The Advanced Guide to SEO

Okay, I’m a little biased, but I had to include a Quick Sprout post on this list.

All of my advanced guides have received hundreds of backlinks (or more).


Like Ramit’s guide that we looked at earlier, these guides are all professionally designed.

It’s clear to any reader that this isn’t ordinary content.

These guides are also incredibly thorough, covering everything on that topic in great detail.

The best thing about these guides is that anyone can make one like them. However, you will have to invest capital or time and effort in order to make them. That’s what epic demands.

12. What 2,000 Calories Look Like

Epic content often makes your jaw drop.

This piece of content was also created by The New York Times.

One of the most common misconceptions people have is the number of calories they eat. Most people almost always underestimate that number.

Instead of just telling people that (e.g., “This One Mistake That All Dieters Make…”), they showed people just how wrong they usually are.

They created several high quality pictures of actual meals that people eat at common places:


All of these meals have 2,000 calories, which is the average recommended daily intake for most people.

And people were shocked.

They found out that they regularly consumed their daily calories in just one meal.

The takeaway? Look at a common myth or mistake that your target audience makes. Then look at it from a different angle, and show it to them.

13. Slightly More Than 100 Fantastic Pieces of Journalism

It turns out that I’m not the first person to compile amazing content.

This article in The Atlantic consists of links to 100 top journalism articles:


The reason why this piece of content is epic is two-fold: its quantity and its quality.

A great article usually has one or the other.

Obviously, with 100 articles, the quantity was there.

But what really pushed this piece of content over the edge is that it was compiled by an expert—an expert who read thousands of pieces in order to find the best 100 to include in this article.

Curated content is very popular right now, and it usually produces great results. But if you want to produce epic curated content, make sure that you’re actually picking the best of the best that all readers will find valuable.

Any journalist or journalism student has seen this page or has it bookmarked.

14. Lionel Messi Is Impossible

Epic content is possible in any niche.

This final example is about Lionel Messi, who is the greatest soccer (football for non-Americans) player alive right now.

But people like rivalries, and for years he has been compared to another amazing player, Cristiano Ronaldo.

So what do people do? They compare single highlights and certain stats, sharing their opinions on which one is better.

But not Benjamin Morris.

Instead, he created a masterful data-driven post to settle the debate once and for all.

He analyzed thousands of datapoints, players, and different stats in order to get a complete picture of it all.

He created several high quality graphs that showed how Messi and Ronaldo compared to all other players (and to each other):


Note that I said several graphs.

To get a complete picture on a topic, you need to approach it from all possible angles:


His conclusion: Ronaldo is a great player, but Messi is impossible. He stands out so much on these graphs that no one can really make an argument against the conclusion.

Of course, Messi fans loved this article and shared it like crazy. They were excited to share it due to how epic the analysis was.

The takeaway? If you’re going to try to settle a common debate in your industry, be prepared to put in the work and finish it. Put in so much work that readers are left impressed and convinced with your conclusions, unable to argue with the results.


As you’ve seen, epic content can take many forms.

But all these examples have one thing in common:

Readers love it.

Creating epic content is not easy, even if that’s your goal. It’s often not cheap either.

You need to continually practice improving your content creation to give yourself the best chance at regularly creating epic content that readers flock to.

While it may be a ton of work, I promise you that the results are worth it. Just a few epic pieces of content can create or sustain many businesses.

If you’ve seen any other pieces of epic content you want to share here, or you want someone to take a look at yours, leave me a comment below with a link.


  1. Very detailed post with great points 🙂
    Epic content is not the one which have a lot of words & pics (according to me) but the one which have something different from the rest of your competitors.
    I learned few more things that I’m gonna apply on my blog www.shouterbuzz.com very soon.I generated 5000 traffic this month.Thanks for the awesome guide Man.

    Ps- Just a request next time please try to put in the examples from different blog niches.Cheers!!

    • Deepak, glad you found the post informative and helpful.

      Epic content is definitely distinguishable by it’s ability to educate and inform your readers in new and inspiring ways.

      Thanks for the suggestion on blog niches.

    • Here’s an example from the software engineer niche:


      Resulted in over 100,000 page views that month, 7000+ social shares, and 3x more trials.

  2. Ven Tesh @ BlashO :

    Great examples of Epic content.

    Many of these I had found earlier through Google’s search. The story of Jon Morrow is always inspiring and it makes me come back whenever I broke.


  3. Hi Neil,

    Ramit’s posts, guides and emails are always loaded with a ton of value. I never delete Ramit’s e-mails and I often take print outs of his blog posts. His writers are beyond amazing. 🙂

    Bookmarking this one to later go through the rest of the links you’ve shared.


  4. Thanks Neil! Wonderful article!http://www.victorytricks.com/

  5. Hey Neil these are awesome!
    I also wanted to add that I just wrote my first post ever and it went Viral, so cool
    It is about: 3 steps guaranteed to speed up your computer
    What do you think?

    • Paul, I like it — I would go a little more in-depth and provide some more visual cues. Other than that, it’s great!

      • I’m not sure what you mean, I have 726 words and 23 images that are Geo tagged in this post. I wrote this for people and not SEO. Are you implying that I beef it up for Search Engines also?

        • Paul, essentially yes — If you want to see great results, unfortunately, that’s the name of the game. Great content, contextual and well optimized.

  6. Hello, Neil.

    Your post inspires me. I was working on a guide this week and I wrote 12500+ words. I will use your tips to improve it and use it to collect email addresses.

    Thank you so much.



  7. Neil,

    This is an **EPIC** post 😉 Also, I’ve seen that link building guide on Point Blank SEO, that is amazing too. Thank you for writing, keep rocking.

    ~Nitin Singh

  8. Hey Neil,

    Great post, and great list of examples too.
    I really like the 200 google ranking factors article by Brian Dean though.
    Because just like you said, ‘epic content often requires creativity and a hefty investment.’ I’m pretty sure that Brian invest lots of his time to create that article.

    I also like every guides you make here. It’s so creative and yes, it is freaking epic!


    • Iqbal, glad you found the post valuable. At the end of the day it’s all about providing something new and unique…Brian does a great job of that!

  9. I dunno, but I tried. I published a 1300-template headline swipe file that was 1000+ headlines bigger than any I’d ever seen online:


    You have some amazing examples above as well. I need to get these into my Evernote so I don’t lose them. I remember one similar to the above – a guy with pool stick hardness or something. I’ll try to remember where I saw that one.

    • Matt, your patience will pay off. If you need any help along the way please let me know.

    • Hey Matt — I took a look at your 1300 headline PDF. After reading this blog post, a couple ideas come to mind:

      – What if you turned this content into a page on your site, kind of like the NomadList example? Where you would select a headline type and then it shows the headlines that are applicable. Could be even more useful with more data points.

      – I think it could be cool if you had a headline template (the ones with the blank lines in them) combined with a real example, so you can see how someone actually used it.

      – To capture more emails, you could create another report and offer that as a lead capture (Maybe something like, “10 examples of simple headline changes boosting sales up to 300%”. Or, a client case study could work well)

      – Or, keeping in line with Quicksprout since we’re on here, what about instead of offering a lead capture piece of content (my last point) you offered something like “Analyze the headlines on my website and get free recommendations” just like Quicksprout does on the homepage: https://www.quicksprout.com/ Send ’em a quick free analysis then see if they want to buy your services 🙂

      Hope this helps.

      • Great ideas Peter, thanks! I’m working on a few posts that ‘use’ the file – much like your 3rd suggestion and I really like all the ideas. I’ll get to work – lots to do! 🙂

        Thanks for taking a look – hope you find it useful as well!

  10. Another great post Neil.

    What do you think is the defining factor to get the ball rolling after you’ve spent time architecting and launching your ‘epic post’. Where’s the ‘tipping point’ where people and engagement skyrockets?

  11. Stephen, there is no magic formula. You’ll know it when you see it — then you iterate from there 😉

  12. Hi Neil,

    First off – awesome post, as always! Thanks for sharing. I recently tried to create an epic resources page on my site for new bloggers. The idea was to create an extensive list of useful resources for new bloggers – without overwhelming them entirely with how to maximize their efforts with each one. I wanted to simply introduce them to new apps, sites and so on and let them explore them themselves. I’d be absolutely honoured if you would take a look and let me know how to make it “more epic” – the link is http://tomwattsblog.com/blogging-resources/ but please delete this from the comment if you feel it inappropriate for your blog 🙂


    • Tom, this is totally appropriate. I loved reading through your post. Here are some suggestions though.

      1. Try to stick to one topic — each of of your headers could have been a whole new blog posts in itself
      2. Try to get some stickier imagery — images always do the trick when it comes to shares so make sure you are finding the best images
      3. Keep up the great work 🙂

  13. Awesome as always Neil!

    I didn’t have you down as a football fan – that Messi piece is excellent… Even if it does omit the talents of the great Peter Beagrie. Alright, that’s as close as my team Scunthorpe United will ever come to a player of such quality!

    Seriously though, all of the examples you listed are great. You could have included a few more of your guides in there as well, they’re all epic!

    • Carl, glad you found the post helpful.

      I am a football fan when it comes to larger events and I know individual players pretty well. Beagrie is a great player too — maybe I will write on him next time 😉

      I will have many more opportunities to share my other guides — so stay tuned.

  14. Hi Neil,
    Awesome Examples Neil, really this is the way to produce Epic content consistently.
    Have a Nice Day 😀

    MS Qureshi

  15. I wanted to first say thank you Neil for your painstaking guides. It baffles me how you do this daily…and your consistency always tasks me on laziness. I would like to read a post on how you get much done daily, tips for daily planning for a web designer and blogger..


    What was I saying?

    Okay, back to the article….

    This post is epic.

    • Dan, hahah glad I can provide value.

      I have a lot to say — as evidenced by my blog posts. Glad you find them valuable.

  16. Thank you, Neil,

    Lovely and inspirational but I also thank you for patiently walking us through each example.

    That’s what I like about great teachers, they give their pupils confidence.

    Also thank you for info about Lionel Messi – I guessed as much but now I know!


    • Zarayna, glad you found it helpful. I want to make it easier for everyone to do their jobs better and write the best content — with great results.

      Glad you liked the football example too 😉

  17. Great post, Neal! I’m just glad that I’m not the only one annoyed by the overuse of “epic”.

  18. Hey Neil,

    This article kind of opened my eyes. I always feel like my articles are good enough to post, but seeing these examples here really made me realize that currently I stand no chance against any of these posts.
    There are a lot of good concepts and ideas here I will try to implement, but this means a lot of work 🙂
    But if you want success you have to start getting busy *sigh*
    My favorite examples by the way were about the calorie intake and image collaboration as well as the football rivalry ( I still prefer Ronaldo since he’s more of down to earth person ).
    Great post as usual!

    • Esteban, glad you found it helpful.

      You really have to set yourself apart if you want people to share your content — that’s the main lesson I am trying to impress in this article.

      Glad you liked the football comparisons. Looking forward to hearing much more from you.

  19. Hi Neil,

    wow… this is taking content marketing to a whole new level.

    I particularly loved the Lionel Messi and C.Ronaldo comparison, it’s an epic post indeed.

    Thanks for sharing what is possible with the community and psyching us to be extraordinary in our posts.



    • Dan, I thought that the Messi/Ronaldo comparison would capture a lot of eyes — and my thoughts were confirmed.

      Thanks for the feedback and I look forward to hearing much more from you.

  20. Fantastic collection, Neil. Thanks!

    I *did* have plans for the day, but I might spend a few hours reading up on getting 1,000 email subscribers in 24 hours, advanced SEO tips, and how to move to paradise and change the world. 😉


    • Maham S. Chappal :

      I know right, Cat. I have 13 windows open atm and I’m itching to read them allll! Went through Alex Turnbull’s post and it was EPIC ( obviously, lol). Now diving into the next one!

    • Hahah — I think in the long term doing those things will give you more time in the long run for other plans 😉

  21. Neil…
    THIS post is pretty damned epic.
    Great work… although my weekend is now shot because I am going to be going over this material in detail.

  22. Another amazing post Neil.
    Thank you! 🙂

  23. Hey Neil, I want to say you something and that is – “You are an extraordinary person” why? Because I have seen that you always reply to your blog comments. You also reply to your very old posts comments. This is amazing.

    My question is, if we have no content writer, then is there any way to rank a website? I mean to say is there any link building tactic without the help of content?

    • Rintu, I think it’s important to engage with your audience and make sure they are well informed and valued.

      As for your question about link building – the surest way to get valuable links that are shared is through content. Content provides context — which is favored by Google’s algorithm.

  24. Nigeria Web Hosting :

    Hi Neil, that comparison between C Ronaldo and L Messi is educative. Thanks for opening our eyes to the hidden secrets of creating awesome contents. Heading over to my hosting blog now to put your teachings to use 🙂

    • Glad you found it helpful. I think compelling content provides that extra value that people on the web are always looking for.

  25. Maham S. Chappal :

    Hey Neil,

    Thanks for this regular dose of digital wisdom! My inbox is bursting at seams with emails from people promoting their blog posts, but yours (along with a few others) are the only ones I’m actually excited to read. Being a writer myself (and one who’s obsessed with digital marketing), I’ve learned TONS from you! You’ve never failed to deliver! Thank you for that.


    • Maham, that means a lot to me. Glad I can provide value. If you need help with anything specific don’t hesitate to ask!

  26. Priya Florence Shah? (@PriyaFlorence) :

    Brilliant post, Neil. We talk about creating epic or 10X content, but have no idea what it looks like and why it’s epic.

    This post distills it for us and shows us how we can go about creating epic content too, if we’re willing to put in the investment of time and money.

    • Priya, great points. Sometimes not even that much money is required if you get the template down for how epic content should be created. It’s all about being innovative and creative.

  27. Nice post Neil. You included some examples that I hadn’t seen before.

    It’s clear that one of these epic posts can have 10x or even 100x the impact that a normal piece of content like a blog post can have.

    So I’m curious to hear your thoughts on how you evaluate the investment in these more complex pieces of content (like your advanced guides). Do you base it on expected rewards? Or just give it a try and hope for the best?

    • Dennis, good question.

      I find that the best indicator of success is how many people are engaged (comments), how many people share the content and how well received the content is. At the end of the day those are the only metrics that matter to me.

  28. Sean Dillenbeck :

    Great post as always Neil! Keep it up.

  29. Hey Neil,
    I’ve been doing affiliate marketing for a VERY long time, and I gotta say your articles are awesome! I’m learning something new every day, and it’s definitely helping me pick up new tips I’ve never even thought of.

    Quick question…I noticed you (and several other blogs) that I’ve seen ranking very well tend to put a space between practically every sentence.

    Is there a reason behind this? Is it to help keep the reader engaged? (ie easier to read a sentence at a time rather than a big, bulky paragraph)

    I’m considering doing this with my blogs but wanted to get your input on it first. Thanks!


    • Rob, thanks for the support and I am glad I can provide value to your reading experience.

      As for the question regarding the line spacing — it’s more aesthetic and makes it easier for people to reader. I think it’s a user experience thing that makes the articles more shareable as people don’t lose interest as easily.

  30. Hi, Neil

    You are a true master in your industry. In your every post, I’m learning something new and unique each time. Even I got success by implementing your strategies for my personal blog. In this post, I got to know about the Epic Contents along with Live examples. Hope you update more …

    Finally, I can say Big Thanks for your awesome Work!


    • Ashik, glad I can help and thanks for the support.

      I think it’s important to master a trade or niche — my goal is to become the best marketer of my generation. Hopefully I am on that path 😉

  31. Thanks a ton for this article Neil. I probably got more benefit out of it than most because of your example on Messi vs Ronaldo article.

    Few days back I created a post that compared Muhammad Ali, Messi and Ronaldo. Not as Epic as your example article; But that’s why I would take so much from your post and this will inspire me to come up with a lot better content that’s truly Epic.

    Here is what I wrote on Messi vs Ronaldo from the other side (Your example is from a Messi’s fan. I am a Ronaldo Fan and try prove why he is the greatest footballer)

    Here is the article: http://www.madridgalacticos.com/2015/09/10/why-muhammad-ali-and-real-madrids-ronaldo-is-the-greatest-and-messi-is-not/

    Thanks again and keep creating epic content.

    • Borris, glad you found the article helpful.

      Although the article is essentially about digital marketing and leveraging epic content I have had a ton of futbol fans commenting — which I like.

      Thanks for sharing the article – I am checking it out now!

  32. Creating Epic content takes time but to create a remarkable stuff you need to give your valuable time.

    I think Neil & Brian from Backlinko has this thing in common.

    They just use old popular content and make an epic content around it which makes readers stick to their content as they do not hold back anything and share everything.

    I’m in a last stage of creating my own epic content about ecommerce platforms which I’ll definitely share with Neil & Brian, I hope they will share it with you guys.


  33. Beautiful Work , although i have now short time , Thanks Neil, that comparison between C Ronaldo and L Messi is educative.

  34. Hi Neil,

    excellent post, with great ideas 🙂
    I think an epic content may also be formed as an infographic.
    Some time ago I saw this nice infographic for the Italian market, made by a small herbal online http://www.rodiola.info/calorie-bruciate-sesso.php
    It compares consumed calories with the main sexual positions and the corresponding food calories acquired.
    It provides data and information on the one hand and entertains the users on the other side.

    He has had over 60 thousand shares in the company and more than 300 backlinks acquired.

    • Dario, that is a pretty awesome infographic — it’s well detailed.

      Looking forward to hearing much more from you & please feel free to share any other infographics.

  35. Great work Neil! Keep , SEO tips, and how to move to paradise and change the world.

  36. Thanks for sharing the wonderful info. Epic post is possible in every niche

  37. Thanks for the great examples, Neil.

    I’ve been a big fan of Jon Morrow and I knew of this post which sent his blog in the stratosphere.

    While I don’t stack as well against these titans of the copy, I try to write big and helpful posts that are at least 4,000 words like http://wooguru.net/blog/ecommerce-link-building/
    and http://wooguru.net/blog/long-form-content-posts/

    Hopefully when we expand our business, I’ll have more time to invest in some unique layout and design to spice up visually these pages in a non-traditional way.

    I also intend to create a free gateway with eBooks, where every item is the eBook version of these large posts.

    Thanks again

    • Kalo, sounds like a plan. Jon Morrow provides a lot of value which is why I have no problem sharing his tips and useful articles.

      I am sure you will be able to expand with the right strategy in place. If you need any help along the way please let me know.

  38. Great Post Neil. It is truly amazing and inspiring the kind of content you create. You raise the bar for our posts all the time. After started reading your blog, I stopped reading any other blog in this area. Because what good is all that info without implementing. So trying hard to catch up in implementing your suggestions.
    With enormous gratitude. Thank You.


    • Murali, it’s great to hear feedback like this — it tells me I am doing my job.

      If you need any help with anything specific I would be glad to help!

  39. Neil, once again another piece that got me reading to the end (seriously, how do you consistently pump out this much great content?! You must be super-focused – I’d love to be a fly on the wall in your office).

    It strikes me that that goal posts are shifting when it comes to what we class as “epic” content – It used to be long form stuff that covered a topic completely but it feels like for it to be truly epic (or at least memorable) it has to have moving parts or be interactive (I still consider Google’s How Search Works is a fine example to aim for).

    For us non-coders, do you have any tools that we can use to bring content alive? Of course there’s the likes of Slideshare embeds, Qzzr quizzes, image sliders etc but I’d love to hear what you’ve used in the past and rate.

    Regards and thanks in advance,

    P.s. I remember a while back you (or your team) created a gifographic and was wondering if this was made from scratch or you used some sort of tool to bring it alive?

    • I love blogging, that’s why I can create so much content.

      As for tools, check out Infogram. It is one that I use to create infographics. But overall most amazing/epic content requires development help. Without that you won’t do as well… that’s why my content ranks so well. I am not afraid to spend money on little things and go above and beyond.

  40. Content with a massive punch!

  41. As Usual Great one Patel but it is kind of different from your regular posts. covers most topics and also link to other blogs are interested. thanks for post and am already liking the How to make money guide.

  42. Wow Niel,

    the articles you have linked to are truly EPIC. The thing with epic content it takes skill, and knowledge and a lot of effort to provide such great content.

    I am quite a newbie to blogging. But this has given me a another goal to work towards. I mean you have to start somewhere! Thanks for posting it has helped a great deal.

    P.S Your blog is awesome! 😀

    • Benjamin, glad you find value in the posts.

      Epic content requires you to really think about what resonates with your readers. It’s a mix of psychology and creativity — I am sure you are on the right path 😉

      • Thanks for the encouragement Neil! I will continue to keep pushing myself to improve my blogging skills, thus providing better content for people to read. Thanks. 🙂

  43. Hi Neil

    Great post as usual – I must admit have skim read it at moment as a bit long to take it all in in one sitting! My only comment is that more varied niches would be good; the majority are about making money or business or SEO etc, which tend to be the type of posts that go viral anyway. I would love to see you find some epic content on “how to get more from your cat” for example! I am not in the cat niche but you get the picture!

  44. Tim Fehraydinov :

    Hey Neil,

    You did a great job putting all these together. I often get really mad about poor quality content, so this list is like a cure 😀 I’ve already seen some of them, but I’ll definitely check out the rest. For example, Jon Morrow’s post. I’m shocked that I didn’t see it before, because I really love what Jon does, and he’s epic at writing.

    • Tim, glad you found the post valuable.

      I have heard similar feedback from others. Jon provides a lot of value and I am glad I shared his work — he’s truly an epic writer.

  45. Hey there,

    This article was the best way to spend my Sunday evening. Epic stories! It gave me a couple of awesome ideas. Waiting for the next post!


    • Karly, glad I could provide value. Thanks for taking the time to read and please let me know if you need any help with anything else.

  46. An epic article indeed. Keep up the great work.

    Thanks for sharing

  47. Top educational content is hard to come by. We are trying to bridge that gap and have taken many of the tips you have provided to help spark bright futures for students. Here is one of our many pieces of great content.

    We have the best educational content currently on the market and our quickly growing following can attest to that.


    • Todd, just checked out your site and you’re right your content is pretty good. If you need any help along the way please don’t hesitate to ask.

  48. Great piece of article Neil, I think this post is epic . I am still in the learning curve and will like to have epic contents like this on my website someday.

  49. Neil – you created another great article. I became your reader quite while ago but still find many interesting clues and guidlines in your posts. Plus you guide me through other people’s blogs who are unknown here in Poland. I’m learning a lot from them too. Keep up this amazing job.

    • Tom, glad to be of help. I try to help as many people out as possible because others paved the same way for me.

      If you need help with anything specific please don’t hesitate to ask.

  50. Way cool stuff Neal 😉

    Great inspiration here. The most epic thing about our blogs is that we all have a story to share, a different angle and even though our presentations may differ we can all have success. I am a former broke security guard who’s written well over 100 eBooks on Amazon, a handful of which are best sellers, and I’ve also been circling the globe for 4 years straight while doing it. That story really makes my brand go, and from there, my content can’t help but to be epic 😉

    As for the list above, #1 has impacted me in a HUGE way. Ramit rocks. Visiting his blog again after way too long a hiatus.

    Thanks for sharing the epic-ness with us!


    • Ryan, loved hearing your epic story as well. It’s important to focus on your story and how you can leverage it to help others. I highlight my humble beginnings much like you do to show people that anyone can get to the top.

      Haven’t heard from you in a while. Thanks for stopping by again 🙂

  51. Great piece of article Neil, This article is the perfect example of creating epic content…

  52. Great information bro

    Few tactics are just awesome specially the Ramith Setti one but Neil can you tell me one thing I have a small team we have ideas but dont have enough money to build epic contents so what can we do?

    • Sanjib, build them in house and spend time find free resources to leverage the content. Tools like Canva can help bridge the gap of not having enough money. Let me know if you need any help along the way as well.

  53. Exactly what I need. I re-started my quest with a new blog 😉 I started blogging in 2010 but never took off. I work in the tech industry but this is something I really want to do as it is my first love (writing). I am learning again on how to create “epic” content, so this reading about examples of it is a great way to start.

    • Marlon, glad I could help. It’s never too late — if you have a story to tell and your content is compelling then you’ll see great success. Let me know how it goes !

  54. Peter Beckenham :

    Neil this was not just a great post but one I have bookmarked (as well as shared) as I need to come back and go through it step by step. Blogging has always been a challenge for me but your thoughts about content (epic or otherwise) have given me so many new things to not just think about but to implement as a matter of urgency. May thanks for this invaluable share

    • Peter, I am glad I could help. Keep me posted on your progress. I look forward to hearing more from you and seeing your continued success 🙂

  55. Great Patel! You have done a great work and set an authentic and a good example for those how are new here like me. A lot of peoples want to know about these thing but they do not have idea that where they find it here I suggest all of them to come and have a look on Nail Patel work.

    • Margret, thanks for the support. I look forward to hearing much more from you.

      I think it’s important to give back to the people that support you and read your content. The best way I can do that is by providing free articles and engaging with everyone.

  56. Wow thanks for the tips! I will be using some of these ideas soon with my business blog and newsletter.

    • James, glad to help. Let me know if you need help with anything else. Also, let me know which tips worked out best for you 🙂

  57. Pratyush Singh :

    This is super helpful Neil. Been addicted to quicksprout for some time now. Can’t wait to apply these to my blog. Will share results with you.


    • Pratyush, I look forward to seeing what you come up with. Let me know if you need any specific help as well!

  58. It took me a while to figure this out, but I think I’m getting a hang of it. An expanded list post with 32 changes people can make to get more focused and productive and detailed instructions on how to implement them.

    7,000+ words, if that’s not epic, I don’t know what is:


    • Definitely an epic post — I checked it out. I also like your tagline. It’s catchy!

      Thanks for sharing I am sure people reading will find it helpful.

  59. If patients have more than 50% of their pigment lost and do not want to undergo treatment, then all the bodies pigment can be removed. This is accomplished with a topical cream called monobenzone.

  60. Excellent examples,

    I shall use these as inspiration for when I launch my blog.


  61. Hey Neil, love this post!

    It’s clear to me that many of the most amazing pieces of content are interactive and allow for bonus bits like filtering and user-dictated formatting.

    How can I make impressive interactive content without breaking the bank? Who do I go to?

    Thanks as always!

    • Megan, do it in-house. I continue to write because I know that I can convey my message better than anyone else.

      You can leverage your network and friend who are experts in different fields to help you drive your efforts.

      Let me know if you need anything along the way.

  62. Hi Neil,

    Borris here again! 🙂

    I was inspired by your article and the Messi Vs Ronaldo example epic article.

    I thought Messi vs Ronaldo needs an epic article from the other point of view. (Your example link goes with the norm and proves Messi is the greatest. I tried to prove the opposite; with facts. )

    So, here it is http://www.madridgalacticos.com/2015/11/10/messi-vs-ronaldo-the-one-awesome-ronaldo-messi-study-you-need-to-know/

    No sure if it’s epic enough but I tried 🙂

    • Borris, thanks for sharing. Glad that article inspired you to read further and look into content marketing much deeper.

  63. Thanx for Sharing This useful Post, It is informative post for us.

  64. sarkari naukri 2015 :

    I like this weblog so considerably, saved to bookmarks .

  65. Epic content I must say. A very informative post on how to create awesome content.
    Keep on the good job.

  66. Hi Neil-

    Thank you for sharing all these great resources like
    Ramit Sathi;s money making guide.

  67. Hey Neil!!
    Epic content is must need thing for internet marketers. Coz Epic content can provide epic conversions as well ;).
    I will follow some of tips to make my content more epic.

  68. Chevy Dealership Brownsville :

    It is for no reason that Chevy Dealership Brownsville has reached such great heights. Certain features have made them reach the top of this dealership competition.

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  70. THIS post is pretty damned epic.
    Great work… although my weekend is now shot because I am going to be going over this material in detail.

  71. Great examples of Epic content.

    Many of these I had found earlier through Google’s search. The story of Jon Morrow is always inspiring and it makes me come back whenever I broke.


  72. The Go Nile cruise allows you a trip across the majestic Nile River in the region between Aswan and the Luxor, all being undertaken by its luxurious five-star ships.

  73. awesome article, thanks for sharing with us

  74. I’m seeing a trend at here, the epic content’s power is leaning towards to personalization & segmentation. If you can give people to choose themselves and follow the path that suits their needs inside of the content then they find this experience incredibly valuable and worth to share.

    • Yes and by letting them choose for themselves you are in reality learning about their behaviors and intentions. That kind of information helps you create an amazing experience crafted specifically for them

  75. Julie EmailCopywriter :

    This post is such an inspiration of what epic content is like. I wonder how much time and money it takes to produce such a post.

  76. Shoeb Patel :

    Thanks, Neil! Wonderful article!

  77. You have done amazing job! I enjoyed to read this post and knew more ways to create an epic content.

  78. Awesome sir i have done many mistakes in writing content for my website but i will try to implement your tips.
    Thank you
    Swati Sharma

  79. Very informative and helpful. I have learned a lot especially Google ranking factors. Thanks for sharing.

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