The 8 Underused Components of Compelling Content That Readers Love

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Do you wonder why people don’t seem to care about your content?

You’re targeting interesting keywords and sharing your content with the right communities but only get a few hundred views and a couple of comments if you’re lucky.

If you’re in this situation, you’re doing most things right.

But there’s at least one major thing holding you back. Most likely, it’s because your content isn’t quite good enough.

Ouch. I know that stings. But the reason that it isn’t quite at the level it needs to be isn’t because you don’t know your niche or can’t write a good blog post. It’s because your content isn’t compelling. 

There’s a big difference between content and compelling content.

This is something that even experienced marketers don’t seem to fully grasp, and I have proof.

It’s no surprise that content marketing is growing. It’s a trend that I expect to continue for the foreseeable future. Compared to last year, 70% of marketers are creating more content.

Clearly, marketers know that content can be powerful.

So, how come only a minority of businesses are finding success with content marketing?

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As you can see, 42% of marketers believe that content marketing is fairly neutral for their business in terms of effectiveness. It produces mediocre results.

A further 19% of marketers do not find it effective for their organization.

Why? Because not all content is created equal.

You can’t just slap together a blog post once a week and expect the leads to start rolling in. You have to earn them.

And you do so by creating compelling content.

Once you understand how to create it, however, you’ll start seeing much better results with your content marketing:

  • more traffic
  • more shares
  • more engagement
  • better conversion rates

Before we get started, let’s look at what I mean by “compelling content.”

I’m talking about content that:

  • resonates – people feel like you’re writing for them. They relate to not just what you write but also how you write.
  • converts – compelling content engages people. It sucks them in so they pay attention and eventually trust what you write. This leads to more subscribers, more leads, and more sales.
  • matters – perhaps most importantly, compelling content makes readers feel something. They care about the content, which is what drives them to take action. Modern content can’t just inform. It must also distract, entertain, and inspire, and do so in an enjoyable way.

Download this cheat sheet of 8 underused components of compelling content that readers love.

So, if you’re interested in learning how to make your content more compelling, read on. In this post, I’m going to break down the 8 components of compelling content.

1. Set the stage with your headline

I bet you’ve written a few posts that might be considered compelling content.

And yet, you still didn’t get terribly impressive results.

There’s a very good chance that you slacked a bit when creating your headline.

Your headline is your first possible chance to gain or lose the interest of a reader. There’s a lot of pressure riding on the 5-15 words that describe your content.

On average, eight out of 10 people will read your headline. But from these eight people, only two will continue to read the article.

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That means that if you have an average audience and an average headline, you’ll essentially lose 80% of your potential audience before you’ve even started.

So, if you have compelling content in the body of your article, make sure you also have a compelling title.

Upworthy, one of the most well-known clickbait sites, found that traffic varies by up to 500% depending on the headline.

Think of how this compounds over time. If you’re an expert headline writer, your traffic will grow exponentially faster than someone else’s who is better at producing content.

Start with the headline, then move on.

Interest and curiosity go hand in hand: One of the fundamental requirements of compelling content is to be interesting for your readers.

You can’t learn from or get absorbed in content unless you are interested in it first.

While a lot goes into creating a powerful headline, there’s one simple concept that you should focus most of your effort on: the curiosity gap.

When you would like to find out an answer to something that interests you, the space between what you do know and what you don’t know is called the curiosity gap.

When used properly, it can have a dramatic effect on many aspects of your business. Joanna Wiebe was able to use the curiosity gap to increase clicks on a pricing page by 927%.

Essentially, it boils down to creating interest and uncertainty in your reader’s mind.

Your headline needs to leave something to be answered, but if the gap is too big, readers won’t bother clicking it. You need to find the right balance:

image10

How BuzzFeed creates a curiosity gap: Buzzfeed is a site similar to Upworthy. Its whole business is based on curating content created by other people that didn’t get much attention when first posted and then applying the curiosity gap principle to the headline.

Although not everyone is a fan of these headlines, they illustrate the basic principle of a curiosity gap really well.

In a robust analysis on MiniMaxir, Max Woolf examined over 60,000 BuzzFeed articles.

He found that 26% of the articles were list posts, e.g., “X things” or “X ways”. They have become increasingly popular over time because they work:

image00

Let’s look at an example of a BuzzFeed headline to examine how the curiosity gap was used:

23 Struggles All Londoners Will Understand

It’s clear who would find this article most interesting: Londoners.

This is interesting to them because they want to see if they recognize all the struggles. While they probably could guess many of them, their curiosity would spur them to find out what the rest of them are.

Notice that the word “struggles” was chosen instead of “things”. “Struggles” is more specific (to make sure the gap isn’t too large), and as a bonus, it even taps into the self-deprecating nature of most resident Brits.

It’s one thing to recognize a headline that creates a curiosity gap, and it’s quite another to create one.

Let’s break it down step by step…

Step #1 – Make your topic clear: At least a few words in your headline should be dedicated to making your topic clear.

Here’s a recent headline from Upworthy:

5 Planned Parenthood services that aren’t the least bit controversial

The topic is clearly Planned Parenthood services.

If you’re not familiar with the organization, Planned Parenthood helps prepare women for pregnancy by offering a variety of services.

Planned Parenthood appeals to a wide audience in the United States since almost all women are familiar with the service and interested in it one way or another.

Step #2 – What would readers not know? Once you’ve decided on the topic, you need to figure out what you can teach your readers.

In this particular case, Planned Parenthood is well known for providing abortion services. Obviously, this is controversial in the United States.

Although people are interested in the topic of Planned Parenthood, most only know about the abortion controversies. However, the author knows that Planned Parenthood also provides other valuable, non-controversial, services that help future mothers.

Step #3 – Give clues to an answer, but don’t be too specific: Now that you’ve decided what your readers do know (the topic) and what they don’t know, you’ve created a gap.

But right now, that gap could be any size. The more specific you can get, without giving away the answer, the more curious your readers will be.

The easy way to do it is to simply list the number of items in the post. BuzzFeed relies on that to quickly generate these types of headlines.

In our example, it’s “5 Services.” Most headline readers would only be able to name 2 or 3 services, which means the gap is manageable.

However, imagine if the title was “50 services.” All of a sudden, the gap is huge, and curiosity goes down because the reader is nowhere close to the answer.

Step #4 – Make it irresistible: If you want to crank up the curiosity factor another notch, simply imply that your readers don’t know the answer.

Use words like:

  • unexpected
  • surprising
  • secret
  • confidential
  • impossible
  • shameful
  • you’ll never guess
  • odd
  • exciting

In our example, most readers could name controversial treatments, so an article about them wouldn’t be very enticing.

But in this case, the authors wrote about non-controversial treatments, which is something people don’t usually associate with the organization.

Using that short phrase has the same effect as saying “unexpected” or “surprising.” Now a reader can’t assume that they probably know what the article is about. They have to start reading it if they want to find out.

Some people think using a curiosity gap is a cheap trick. It can be.

When you write a headline with a curiosity gap, you’re making a promise to potential readers. If you don’t deliver by truly teaching your readers what you promised (those services had better be non-controversial), they will feel tricked.

It’s up to you to make promises that your content can keep. But that’s where all the other components of compelling content come in.

2. One dimensional is boring

Have you ever attended a lecture where a professor just talked for an hour?

If someone could harness that sleepy feeling you inevitably get at such lectures, they would make a fortune with a product that instantly puts people to sleep.

That kind of lecture is a one-sided conversation—much like many blog posts are, where someone is simply stating facts or talking about themselves.

This bores people because there’s no one that most people care about more than themselves.

You’ve probably known someone who always rambles on about their life, never letting you get a word in. They get boring fast.

Wouldn’t you love it if you had a little “x” button that you could click to leave one of these one-sided conversations?

On the web, you have just that. If you lose interest in a topic because you’re simply being lectured, you can move onto any one of the millions of other websites.

So, onto the problem at hand. At least for the time being, your content is solely consumed. Unless you’re holding webinars or social media chats, content is produced by you and then read, watched, or listened to by readers.

There are two main strategies you can employ to help deepen your readers’ interest and engagement in your content:

  1. Keep it stimulating
  2. Make it as interactive as possible

How to make content more stimulating: The best professors in universities and colleges don’t simply read off a sheet or PowerPoint for an hour during a lecture.

Instead, they keep students’ attention by jumping around so that the students are forced to pay attention and stay engaged (at least a little bit).

We can do the exact same thing with our content.

In order to stop our text from dragging on and on, we can break it up with a variety of “rich media” and formatting.

Formatting is the simplest place to start. Write short paragraphs and sentences that are easy to digest. Use different font sizes, bold, and italicize to emphasize important parts of your article for scanners.

Like I said, formatting is easy. But when it comes to rich media, people tend to get lazy.

The most basic type of rich media is images. You should have at least 1 image (or other rich media) for every 350 words.

There are many types of images that are perfect for web content:

  • graphs
  • charts
  • screenshots
  • custom images (mini-infographics)

Every single one of my posts starts with one:

image03

Think about it from your readers’ point of view: if you open a page and all you see is a lot of text, you’ll feel intimidated by the information thrown at you.

A picture allows your readers to quickly get a sense of what the article is about and scroll down a bit, which feels like making progress.

In addition to images, you can also use videos:

image16

Videos are great for breaking up long pieces of writing and can be the easiest way to walk readers through a process you are talking about.

How to make content as interactive as possible: As I said, most current web content is a one-sided conversation.

However, yours doesn’t have to be. It can be in that minority of interactive content.

The term “interactive content” covers a wide variety of content:

  • embedded social media
  • quizzes
  • games
  • surveys

Here’s an easy example that anyone can incorporate—an embedded tweet:

image08

As the name implies, interactive content describes any content that a reader can engage with by either clicking, typing, or performing some other type of action.

It forces the reader to pay attention.

The downside is that there are many types of interactive content, and not all are created equal. Some quizzes can be fun, while others are boring.

Going back to our analogy, interactive content is like a professor asking students questions. If it’s an important question that can encourage discussion, it’s a good thing. But if the professor is asking mundane questions, or questions every minute, it will get boring quickly.

If you see an opportunity to include interactive content in which a reader is likely to be interested, go for it. Just don’t go overboard.

3. Immersion is a solid state – don’t break it

Sometimes I read a blog post that seems disjointed.

It’s easy to tell that it’s been written in distinct sections that don’t connect to each other well.

While this might seem okay at first, it will interrupt any momentum a reader initially experienced reading the content.

If you’ve taken my advice from the past, you outline your posts into sections before you start writing. This is great from an efficiency standpoint.

However, the part that most bloggers get lazy at is editing. One of the most important jobs of an editor is to make sure that all parts of the article flow smoothly into one another. They should all logically connect to each other.

Once you have your headline, make sure your content reflects that.

The headline and the intro both help you set up the premise of the “story.”

image06

The intro needs to induce just as much curiosity as the headline. It is the second most important section of the page (after the headline).

It should flesh out the main problem or promise in the headline and lead naturally into the first sub-section.

Common mistake – one headline isn’t enough: Eventually, all bloggers mature and understand that they should be spending a considerable amount of time and effort on the main headline.

It’s what draws people in and gets them to give the rest of the content a chance.

What many do not realize is that a similar amount of attention should be paid to subheadlines.

You also might not know that the average reader only reads an average of 20-28% of a post even if they like it. In other words, the average reader only skims the post you put hours into creating.

Guess what skimmers look for? Content that stands out.

They’ll see pictures and other rich media, but mostly, they’ll see your subheadlines.

If you write a plain headline, you’ll never grab their attention. The ideal situation is to create mini curiosity gaps in each section.

Notice that I didn’t just call this section Write good intros and subheadlines. Any skimmer will just say “duh” and keep scrolling. But when you suck a reader in, you get them to read your text—that makes a few good points—in full.

Here’s another example from a past post:

image13

All of your subheadlines should tell a story and be relevant to the main topic.

If you can grab skimmers’ attention with one or more subheadlines, they will start reading that particular section with more attention.

If that section is particularly well-written, they will go back to see what they missed.

One good subheadline can be the difference between an engaged reader and one who quickly skims your content and leaves.

4. It’s not an article, it’s a story

It’s important that you understand this distinction.

You can call your content an article, a blog post, or whatever you want. But the way you write your content will determine if it’s compelling or not.

When most people think of an “article”, they think of a newspaper article—an objective look at a particular topic that simply states facts.

This is not what blog content is about.

I’m biased when I write, and I need to be. You can’t write compelling content without caring about the topic or not having an opinion about it.

Why do you think there are so many health and nutrition blogs?

If I simply wanted to know how to be healthy, couldn’t I just read the New England Journal of Medicine?

Of course, I could. But for most people—like for me—that would be boring.

They want to read a story that makes the facts relevant to their lives.

Always remember that you are telling some sort of a story to your reader. I don’t mean like a fiction novel, but you are illustrating how what you’re writing about fits into your reader’s life, making your reader the “hero” of the story.

One thing that almost all great blogs do is they engage their readers by using words such as “you,” “your,” “our,” “I,” etc.

Your intro should tell the reader how they will benefit:

image11

And it’s not just the intro. You should be writing your entire post as your reader’s story.

5. If you don’t back it up, your reader will click the “back” button

One of the things I hate most about typical posts written on success is that they are all fluff, no substance.

As soon as I see that the writer makes a claim without backing it up with a credible source, I lose interest.

I’m not special—most people are like this. If your audience is particularly uneducated, you might get away without citing your sources, but it’s pretty rare.

As you can see in my blog posts or guest posts, I try to back up every single claim and opinion with a solid statistic or source. It’s one of the key factors in writing a data-driven post.

image04

This is a lot of extra work. At first, it might take you an extra hour or two per post to research everything you need. But you will get faster over time.

I didn’t always back up everything with tests and data. But when I started to, I saw a huge difference.

All of a sudden, readers were spending over 30 minutes reading my posts.

image09

My on-page metrics improved, and so did my traffic.

Get in the habit of finding relevant statistics and studies when you make a claim, or provide your own data.

6. All content needs this – wait for it…

According to Freytag’s pyramid, there are 5 parts to a story:

image01

The peak of the story’s plot is the “climax,” which is where the main action takes place.

Remember our curiosity gap created in the headline? The climax is the point just before you resolve it.

The tension is unbearable for the reader, and they will read on almost no matter what. House on fire? “It can wait until I’m done reading this post.”

Shortly after the climax, there is the big “reveal.” This is where you relieve that tension by providing exactly what you promised.

It’s crucial that you deliver, or the reader will be disappointed. This is the main reason why many readers do not like sites like BuzzFeed and Upworthy. They make incredible claims in the headlines, but they rarely back them up.

image12

Now, your content isn’t a typical story in a novel.

However, you still need a climax and reveal.

In one of your (likely) final sections, you need to show your readers something new and exciting. They are looking for a definitive solution to their problem described in your article, and you need to deliver it.

This can look like many different things, so don’t think there is a right or wrong answer.

Some bloggers, Seth Godin for example, write posts that have only a climax and reveal. Seth writes incredibly short, but insightful, posts:

image02

It’s a very different approach from mine, but it works very well for him.

In every article, he adds some unique or new insight into an important concept. He’s the master of putting complex topics into simple, understandable terms that actually do have an impact on his readers’ lives.

My posts, on the other hand, are thousands of words long. My goal is to create definitive posts on whatever I’m writing about.

Yes, there’s going to be duplicate information for my more experienced and advanced readers. However, no matter how advanced they are, they’ll always learn one or two important things (minimum) that will help them be better marketers.

I’ve taken this approach to help the widest possible audience, and I think it has worked well so far.

7. What the heck do I do now?

Everyone has had those classes in school.

The teacher explains a new relatively complex subject and then gives you a loaded question at the end.

Cue a blank stare at paper.

It’s tough to go from listening for an extended period of time to taking action of any kind. You’re in a mindset of absorbing information, not applying it.

Having readers apply what you write about is good for three reasons:

    1. They get more out of it – If readers don’t apply what you teach them about, they won’t fully understand it. Consequently, they won’t get as much out of it.
    2. It’s more fulfilling – I’m guessing (hoping) that you create content first and foremost because you want to help your readers. There’s nothing more fulfilling than seeing a reader put your advice into action and succeeding.
    3. They’ll remember it – If someone takes action and gets a good result from it, they will remember where the original advice came from. This will lead to more subscribers, more engagement, and more long-term fans.

How does this translate to compelling content?

Compelling content needs to be as actionable as possible.

Whenever I write about a tactic in an article, I try to break it down step by step for my readers. For example:

image07

I strive to make it incredibly easy for my readers to see exactly what and why I’m doing something. That way, not only do they get an example but they also understand how to apply it to their situation.

Compelling content should not only inspire action but it should also show readers how to take it.

8. What’s your point?

The final part of compelling content is a concise statement of its value.

All good content has some sort of point it’s making (often more than one).

After reading an article, a reader has likely taken in a lot of information (depending on the length and detail).

If you’ve done your job right, they’ve read most words and even understand how to use most of your advice because you’ve provided clear examples.

Now, those examples are really introductory examples. Imagine that you just learned your basic addition and subtraction skills and someone asked you what 2+2 is. You understand how it works on a basic level.

But then you get to the more complicated questions that require you to combine everything you learned. This is where it gets tricky.

The final part of compelling content is putting the pieces together. Recap the main point of the article, the problems you have solved, and the ways your readers can apply what they’ve learned in their own lives.

I end every post with the “Conclusion” section, but you could call it whatever you like:

image15

The important thing is that it’s concise and it contains a valuable message.

Really zoom in on the most important thing you want your readers to do after reading your article. In the above example, I ask my readers to pick one or two aspects of technical SEO to learn more about.

Conclusion

Compelling content isn’t a mystery. You just need to know its components.

Incorporate some—ideally all—of these components into your content, and I think you’ll be pleasantly surprised to see how the quality of your content and your readers’ engagement increase over time.

If you’re ever unsure of how compelling your content is, read it from your average reader’s point of view. Ask yourself how interesting it really is and whether it inspires you to take action (whatever action you want your readers to take).

If you have any questions about creating compelling content or have any great examples of your own to share, please leave them in the comments below.

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Comments

  1. Lewis - TweetPilot :

    I’d say one of the most important part of any article is the first couple of lines as its when a reader will decide whether to delve deeper and read the entire article or whether it’s not what they were after and leave pushing your bounce rate up.

    People need to avoid using trickery with their headlines solely to get clicks from social media/Google etc and instead focus on keep readers interested and reading.

    • Lewis, great point — that’s why headlines are important. You want to tap into their emotional core and provide value at first glance. Thanks for the feedback.

  2. Rajkaran Singh :

    Hi Neil
    Great article. This will help me a lot to improve my content. I am already learning to write stories to explain my points. And, yes making it interactive can be so effective. I regularly learn from your articles, Thanks for sharing.

  3. Vishal Kataria :

    Great post as always Neil.

    A little off-topic, but how do you keep spam off despite your comments not being moderated? They drive me crazy!

  4. Neil bro apart from being consistent I try to follow everything & No doubt everything starts with heading & end up in your content section.
    I’m using this steps for my blog http://www.shouterbuzz.com & people do like my stuff.But I’m little consistent will try to not let it happen anymore 🙂
    Thanks for the great article.

  5. Ashok Khandekar :

    Hi Neil,

    As usual high quality useful article. Thanks once again.

    2. I am trying to Share a Like page which comes after some delay on this article but the ‘Share’ button goes below the fold and I am unable to scroll down in my crome browser. Could somebody help me do that?

    Thanks

  6. Susan Gunelius :

    Be careful of screenshots! I got the Getty Images Demand Letter for a thumbnail-sized screenshot of an article I wrote on Forbes.com. I included the thumbnail screenshot or a portion of the web page in a blog post on my own site which summarized my Forbes article and linked to the article’s URL. You couldn’t even see the tiny picture next to the article in the little screenshot! Getty wanted about $1000 for it!

    If you’re not familiar with the Getty Images Demand Letter (also called the Getty Images Extortion Letter), it’s been around since about 2008 and it costs people a lot of money! If you don’t want to get the letter, don’t use screenshots that include images of any kind.

    Even Creative Commons images are dangerous because so many people publish them online with a Creative Commons license but they’re not the owners at all. Search through Flickr or Google images with Creative Commons licenses and you’ll find tons of images from Getty’s library (and similar companies’ libraries). Relying on Creative Commons is another way to risk getting the Getty Demand Letter unless you know the person who created the image is the one who applied the Creative Commons license to it.

    Here’s some info with an example of the letter: http://innovationtoprofits.com/getty-images-demand-letter-fighting-copyright-bully/.

    • Susan, I am familiar with the letters — thanks for sharing this insightful information on the topic though. It’s smart to be careful.

  7. hi neil ,
    An excellent article . so many things are new for me like Freytag’s. But I feel very after reading your article specially now i know what are the compelling content and what are the interactive content. One thing I want more that how to to spy on my competitor and I hope next time you will come up whole article about this.

  8. Headlines is most important when compared to others. When I visit any viral sites then I will visit minimium 5-10 posts because of the cachy headlines they use. Those headlines tempt me to read more and more articles.

    Thank Neil for the article.

    Regards

    Mohanraj S

  9. Hi Neil,

    Getting a good look and feel at the blog is important.Would love to change the font size and feel of my blog.

    Then writing great content and finding all the stuff to embed and link.How much time does it all take ?

    Where is the share button?

    Cheers

    Ajay

    • Ajay, it depends on your resources and your ultimate goals. Depending on your designer there are often quick turnaround times.

  10. Hi Neil,

    Another insightful post you’ve got here.

    I want to add my thoughts to 2 of the components you mentioned.

    1. Set the stage with your headline

    Of course, our headlines are key in determining if our posts will be read or not. I use Coschedule’s headline tool to tweak my headlines until I’ve got a headline good enough that I can use; the free tool can be found here http://coschedule.com/headline-analyzer

    5. If you don’t back it up, your reader will click the “back” button

    You’d agree with me that it can be very daunting for newbies to back up as often they don’t have enough results to show yet.

    One thing I’ll recommend to solve this problem is for newbies to mix their blog contents with case studies of successful Marketers; their audience would love it and the influential Marketer may share it too if it’s properly written (who knows).

    Thanks Neil for a great post yet again… You always outdo yourself with every post.

    Cheers

    • Dan, thanks for the additional thoughts and insights.

      Co-schedule is a great resource that has helped a lot in the past.

      Looking forward to hearing much more from you.

  11. Neil sir amazing content 🙂 i loved it i will definitely try it out on my blog techgyd.net and tell you the results

  12. I love your blogs Neil. Everything boils down to maintaining the interest of your target audience. Liked the concept of ‘curiosity gap’.

  13. Hey Neil,

    Nice view on the important topic of content marketing!

    As regards spying on competitors backlinks, here’s my short list of favorite free tools in addition to Ahrefs that you mentioned:
    – ahrefs
    – majestic
    – opensite exlorer (moz)
    – openlinkprofiler.org

    It’s good to have a pool of tools because they complement each other especially when you exceed a free limit of checks in ahrefs.

  14. David Christensen :

    Extremely valuable and well written advice. Thanks for this blueprint.

  15. Neil. again nice post. I try to follow every thing in my website. Emjoying when I read this post
    Thanks once again sharing your views.

    Thanks
    Webleonz

  16. Hi Neil,
    Great post again. I realized I’m missing many things in writing content. thanks for
    detailed post on content writing.
    Srikanth.

  17. Hi Sir,

    Cool post, First point you said about the head lines eight out of 10 people will look at your headlines , yes it is so true. And also we should set up a catchy headline with including numbers that attracts visitors more. As you said, Seth Godin blog is an excellent blog, his wording are more powerful and gives insights about the topic. But, there is no image on it. I understood his blogging is completely different from other content blogging but I have seen many blogs with out images and its so image is more important related to content ? Well to see that your nutrition blog is growing high, And may i know how much do you spend for Ads for nutrition blog ?

    Good luck
    Siva

    • Siva, glad you found the article helpful.

      Nutrition blog is definitely growing fast. As for ads we have toned it down a lot and now it’s al going off organic content.

  18. I like to use visuals and relevant experiences to help create compelling content, this was an awesome article as always.

  19. Hi Neil,

    Thanks once again for lovely article on compelling content .

  20. Very informative post, Neil, I am going to follow the guidelines provided here. Thanks for sharing this knowledge with us.

    Regards

  21. Great article, Neil. It does set the bar very high. It would be very hard for somebody who is just starting out and doesn’t have cash flow to hire outside expertise to pull this off though. Like doing great research, being great copywriter and designer all rolled into one.

    Would you recommend that people just starting out niche down really hard and compete in the spaces that are not as competitive and where they may get results without having to get everything just right?

    • Ilya, I wouldn’t be too focused on the process — just focus on doing as much as you can with the resources you have. The rest will follow.

  22. Theodore Nwangene :

    This is really superb Neil,
    Its not always all about writing the contents, the most important thing is ensuring that your contents are compelling enough to wow your readers and also make them to stick longer reading the post.

    If you make it compelling then, they will always hit the back button and maybe just visit Quicksprout.com because the owner knows how to do it :).

    Seriously, it all starts with your headline as you clearly stated here. Your headline is the first factor that will make them to either read or bounce. You have entice them with it and this does not mean you should use a headline that does not relate to the article itself just because you want to compel someone to read…… You will only be shooting yourself on the foot this way.

    Indeed, I’ve also being in such one sided classes and man like you said…… Sleeping is always the only resort.

    This is really interesting as always Neil.

    Thanks for sharing.

  23. Dear Neil,
    I also read somewhere that there are only 10% people who actually read beyond chapter Number 01 of even a best seller book they bought.
    Write great, long, attractive content anyway. People appreciate long content, I think. They are like yes, you did a fine job and we want to pay you for that hard work. 🙂

    • Waqar, as long as you get people to your article at all you are doing the right thing. Engagement will create a trust whereby they will feel compelled to read ALL your content.

  24. yet another post “write good content get some backlinks” common sense we all know this the question is HOW. you never go in the psychoglogy of why someone can make a blog and not succeed whereas you can make one and succeed there’s a difference in skill that you have and you spend all your time telling us this surface level bs.

    • Jason, sorry you feel that way. I think I do a good job of leading the way — I can’t do all the work 😉

  25. Thanks for the post Neil!

    I’m not sure if you’ve answered this in one of your previous posts (none that I’ve read so far) but I had a specific question in regards to sharing content with prominent bloggers in a niche:

    produce content => send to prominent bloggers => get accepted / or ignored => repeat with new content.

    How long should I wait before sending them some new content that I put together in either case? (Are the amounts of time to wait between each situation, different?)

    I know there may not be a magic number but whatever you suggest would be greatly appreciated!

    Baig

  26. Hi Neil,

    Another great post, thanks.

    My question is about how many hyperlinks to have in a post – I don’t want to distract my readers but I want to give them additional info and make it data-driven and interactive as you suggested.

    What do you think of this post: http://thepathtopeakperformance.com/how-to-check-your-blind-spots-for-real-change/

    Thanks for the feedback!

    Tim

    Thanks for

  27. Stephen Fiser :

    Hi Neil,

    That was one of the most helpful posts I’ve ever read. I’ve been struggling to write better content that keeps people more engaged, and this outlines a lot of things that I can work on immediately.

    Best wishes,
    Stephen

  28. very nicely explain the content optimization its clear many of our doubts. Thanks for sharing

  29. Eduardo Cornejo :

    Hey Neil,

    What do you use to create the webinar page that’s currently on neilpatel.com? Is it part of ThriveThemes and if so what’s the name?

    Thanks!

  30. Really you are a good person in the world bcz we are always learn new things from you. and that always helping to me.

    thank you
    #Neil Patel

  31. I always learn something or the other from your posts about content marketing. Just like Dean is for backlink, Neil is for content.

  32. This is nice article. Thank you for this information.
    Keep it up… 🙂

  33. Very informative post. Completely agree, a compelling content is a must. And to make compelling content more effective and interesting, attractive images are required.

  34. Susanta Sahoo :

    Yet another stellar piece, Neil! Indeed, content marketing isn’t any mystery, but it does take in-depth awareness of one’s niche and deeper perspective to come out with ideas that resonate with one’s audience well enough to help them find answers and solutions. In short, compelling content is useful content. This reminds of me Rand Fishkin’s 10X content.

  35. Hi Neil ,

    You did a great job in this article. Thanks for sharing another amazing post. All the best!

    Cheers!

  36. This is really an awesome post. Rather I should say, all your posts are amazingly interesting.

  37. venkatesh khajjidoni :

    Hey Neil,

    Great post on content marketing. Hope you write more on writing.

    Thank you Neil.

  38. Hi Neil,

    This is first time I am reading your article and trust me I liked it. I felt it little long but valuable information indeed.

    Jyoti

  39. Thank you for another epic article, Neil. You definitely practice what you teach!

  40. Jonathan John :

    Hi Neil,

    I just noticed that you’ve removed the G+ share button in the floating social share bar that was there before. Do you have any plans to write a post on the effect this had on your posts’ shareability/share counts? I’d love to see one. 🙂

    Cheers,
    Jonathan

  41. Ashley Higgins :

    Hi Neil,
    This is really an awesome post on compelling content. I thinks that all your posts are amazingly interesting.I just wish they were more frequent!!

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