17 Tools That’ll Take Your Social Media Marketing Results to The Next Level

social media

Social media is a wasteland of productivity.

Marketers use social media to grow their businesses. Most, however, are wasting their time.

I’m not saying social media is a bad marketing channel. In fact, as you’ve seen in the nutrition site case study, I use platforms such as Facebook to drive tons of quality traffic to my websites.

Clearly, I’m not the only one. 

In 2014, 92% of marketers stated that they put a high value on social media as a marketing platform.

Knowing that, it’s not surprising that 8 out of 10 small and medium sized businesses incorporate social media marketing into their growth strategy.

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What’s really great is that it works, at least to a small degree, for most businesses.

According to one of the latest industry reports compiled by Social Media Examiner, 80% of marketers report that social media has increased website traffic for their businesses. As expected, there are other benefits. For example, 72% of marketers say social media helps them develop loyal fans.

So when I’m talking about waste, I mean that although almost everyone uses social media for their businesses, very few do it efficiently.

They spend a lot of time and resources and get back minimal results.

You need to spend time optimizing your social media efforts. Once you do, you will save time and get better results in terms of engagement, traffic, and conversions.

One of the fundamental ways to do tasks more efficiently is to use tools.

There are hundreds of social media tools specifically designed to make the lives of social media marketers easier.

I’ve put together a list of 17 of the best social media marketing tools. I’ve also highlighted the most important features and will show you how you can use them to improve your social media marketing.

Download this cheat sheetof 17 social media marketing tools that’ll take your social media marketing results to the next level.

Share better content, and make it easier for yourself

All social media platforms are unique, but a successful strategy often looks similar across most platforms.

One component of that strategy is sharing content, which comprises both of your own content (to drive traffic to your website) and other great content in your niche (that’s interesting to followers).

In order to be successful, you must have a consistent sharing strategy. These tools will help you do that.

1. Buffer

Buffer is fairly well-known by now by social media marketers, but it still needs to be included in this list. If you have not tried it yet, you’re going to be blown away by how easy it makes posting regular content to your social media accounts.

The idea behind Buffer is this: create a posting schedule for each of your social media accounts, all in one place. You can connect your Twitter, Facebook, LinkedIn, and Pinterest accounts, and your Google+ pages.

Then, you can add posts to your “queue” inside Buffer. Based on your settings, Buffer will automatically share posts from your queue to the social accounts you’ve chosen.

Set up a free account, and connect a social media account. Once you’ve done so, click “Schedule.”

You’ll be able to choose when you post and what days you post on. You can do this once and then never think about scheduling social posts again—a huge time saver.

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Now you need to add some content to your queue, which will be shared automatically at the times you just selected.

If you click on the main “Content” tab, you can pick a social profile on the left menu, and then type in a message you want to share.

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When you click the blue button at the bottom, your post will be added to your queue.

When you click on your main content area, you’ll see your current queue as well as the times when your posts are scheduled to go out. You can drag around messages to change their order or edit them whenever you like.

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The real power of Buffer is that you can add content to your queue anywhere on the web.

Let’s say you read a Quick Sprout post and think your followers would love it as well.

If you click on any social sharing button, you’ll notice that an option to add it to Buffer now appears in addition to the regular options.

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You can add a post to your queue without ever going to your actual account.

Finally, Buffer also offers useful information on the performance of your posts. You can use this information to tell whether you should alter your sharing strategy or whether growth is going well.

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1a. Bonus tool – Bulk Buffer: In some situations, you’ll have a list of great URLs or a whole bunch of posts that you would like to add to your Buffer queue all at once.

Bulk Buffer allows you to upload a text or csv file with all these shares to your Buffer account all at once.

Usually, with social bulk posting tools, you need to follow a complicated format with dates and other information, but since you already took care of that in Buffer, it’s much easier.

All you need for this tool is a simple list. Put one message you want to share on each line, and wrap each line in quotation marks.

For example, I could save the following three messages in a text file before uploading the file:

“How to Write an Author Bio That Doesn’t Suck http://bit.ly/1JU6eoR  My latest from @hubspot”

“The Step-by-Step Guide to Fixing Any Google Penalty http://www.quicksprout.com/2015/08/05/the-step-by-step-guide-to-fixing-any-google-penalty/

“27 travel tips that even frequent fliers may not know http://ow.ly/QsS8i”

Inside of Bulk Buffer, import your file where it gives you the option, then select the social account connected to Buffer where you would like to share the posts (you can select multiple).

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2. IFTTT

IFTTT is a fantastic Swiss army knife tool for all types of marketers. Best of all, you can use all of its functionality free.

While this tool has gained some popularity, the reason it has not been adopted by more marketers and SEOs is because there’s a bit of a learning curve.

IFTTT stands for:

  • IF This…
  • Then That

You get to define the “this” and “that.”

For example, you could say IF a new post is published on Quick Sprout (the “this” event), THEN send me an email (the “that” event).

Each series of events that you define is called a “recipe.” You can create as many recipes as you like.

They’ll look something like this:

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IFTTT is especially great for social media marketers because the tool can post, read, and do all sorts of things with almost all major social networks:

  • Facebook
  • Twitter
  • Pinterest
  • YouTube
  • Instagram
  • LinkedIn
  • Tumblr

One other neat thing about IFTTT is that you can add recipes created by other people. While it’s good to think about how to customize a recipe for your specific business, sometimes you’ll find that the perfect one is already made.

There are thousands of great social media recipes, but I’ll walk you through two so that you get the hang of it. It gets really repetitive and simple once you get used to it.

Recommended recipe #1 – Create an automatic social media calendar: I’m a big fan of editorial and social calendars.

They are great for keeping you on track and can also show you useful performance trends so that you know if your work is actually resulting in growth.

This particular recipe requires you to be a Buffer user (Tool #1).

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When you add a post to Buffer, it is automatically scheduled according to the times you’ve set. When you activate this recipe, it will automatically take that scheduled post time and add it to your Google Calendar.

This way, you can quickly see a visual representation of what and how often you’re posting on all of your networks.

When you find a recipe page, while logged-in, you’ll often see bright blue buttons that tell you that you need to do something.

In this case, you’ll need to connect both your Buffer and Google accounts before adding the recipe:

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Once you connect those accounts, those buttons will disappear, and the “Add” button will become active:

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Click that button, and you’re done!

Recommended recipe #2 – Save Tweets in a spreadsheet: Depending on how you track your Tweets, it can be useful to have a list of them in a spreadsheet. This recipe does that for you automatically.

You could then rewrite or re-use the Tweets.

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Again, you’ll have to connect your Twitter and Google Drive accounts if you haven’t already.

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It’s not as complicated as an “automation tool” label makes it sound.

Here are a ton of other great recipes you can look at now:

3. Kingsumo Headlines

This WordPress plugin is one of a few that allow you to A/B test (split test) headlines against each other.

Once you’ve installed the plugin, you’ll notice that there are multiple spaces for titles on any post you create:

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Those titles will randomly be served to visitors whenever possible. As those titles get more impressions, you’ll notice the percentages beside each title change. These tell you which headlines are most effective, and you can select a “winner” when you’re satisfied.

Note that this plugin only works on sites with a good level of traffic. Otherwise, you’ll never have a statistically significant sample size for each headline.

Now, what does this have to do with social media?

By finding the best performing headline for your post, you can often increase traffic to the post (from social media and other sources) by over 50%. Not bad for typing a few extra headlines.

According to tests by Upworthy, the headline can be the difference between 1,000 and 1,000,000 people seeing a story. Typically, the difference isn’t that large, but it is somewhere between 50-500%.

4. Canva

Social media has become more and more visual over time, and that trend isn’t going to stop. Posts that contain pictures get more engagement on almost every network.

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If you have a huge audience and need top-notch images, I do recommend hiring a quality designer.

But, not everyone needs amazing images. You might just need good or great images. Also remember that you can use the same pictures for both blog posts and social media posts, so the cost isn’t as high as if you were creating unique images for each channel.

When you’re on a tight budget or need a picture in a rush, you can create one using Canva even if you’re not great at design.

Create a free account and log in. When you return to the homepage, you’ll see many different template options—many are specifically for social networks.

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Click on an appropriate template depending on the network you use, and a canvas will be created for you. It will also be the perfect size for your social network.

Under the “LAYOUTS” tab in the left sidebar, you can see all the different template options at your disposal:

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Click a template that looks good, and it will appear on the right.

You can then click on any of the elements on your canvas (background, text, symbols, etc.) and edit them as you like:

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Once you’re done, click “Download” from the top menu bar.

If you get proficient with Canvas, you can create a picture in a minute or two that will get your social shares extra attention.

5. Edgar

One issue with many social sharing scheduling tools is that it’s very difficult to reuse old content. Edgar is the best solution to this problem that I’ve seen.

A major problem with social media, from a marketing standpoint, is that your followers are overwhelmed with new content. When you post an update, no matter how good it is, only a small fraction of your followers will ever see it:

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Unlike reposting content on a blog, reposting content on social media is actually a good thing. Followers who missed it the first time can see it the second or third time you post it.

Edgar is a tool that allows you to schedule your social media shares. The difference between it and a tool such as Buffer is that you add your posts to different categories:

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You can then customize your settings so that some categories are shared more than others.

There’s one more feature in Edgar that prolongs the lifespan of your social shares. Say you’ve scheduled posts in your “My Content” category to be shared once per day.

Eventually, you will run out of posts in that category to share. What Edgar does then is it starts from the beginning again. It will automatically re-share old content that hasn’t been seen in a long time.

Currently, it works with Facebook, Twitter, and LinkedIn. It’s a great tool to save you time from having to remember and manually re-share old posts.

6. Post Planner

This tool is an app that integrates directly into Facebook. It is designed to make scheduling Facebook posts easier and more effective.

The main limitation and strength is that it is limited to Facebook. If you only focus on Facebook, it might be the best tool for you. But if you focus on other networks instead—or as well—you’re probably better off with a tool such as Buffer or Edgar.

This is a really robust tool, so I can’t go through all its features. Here are the most important ones:

  • Post scheduling – You can schedule posts on your Facebook page ahead of time and do it in bulk.
  • Target your audience – One really useful feature is the ability to target specific countries while scheduling a post. You can segment posts by time zone or run a promotion for certain users.

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  • Automate posting – You can tell the tool to automatically post new content from an RSS feed. Not usually the best option, but it can be handy.
  • Trending content – You can quickly find trending content on Facebook based on a chosen keyword. You can share this content knowing that it will be popular with your followers as well.

Since you use the app right in Facebook, it looks and works very similarly to every other Facebook function:

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Facebook has always been pretty good with analytics, but Post Planner allows you to get a little more advanced and really dig through the performance of past posts in its analytics:

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Social media marketing requires research

The tools in this section will help you share content that resonates better with your followers, which will lead to short-term and long-term account growth.

They will also help you to save time while driving more traffic back to your website.

7. Bundlepost

This tool includes the ability to schedule posts on all major social networks but has a few great features that will save you even more time.

I will say, though, that Bundlepost isn’t quite as intuitive as most other tools, so while it is useful, it will take some time to learn the ins and outs of it.

One thing I’m really bad at is including hashtags in posts even though I know they are a great way to improve your engagement.

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One of the main features of Bundlepost is the ability to automatically replace common niche keywords with hashtags.

For example, you can add the phrase “social media” to a hashtag folder in the tool and tell it to replace any mentions of that phrase with #SocialMedia.

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Not only will it save you time, but it will also eliminate the chance of you forgetting to add the hashtags.

The second useful feature of the tool is the ability to create Bundle Feeds. You enter as many keywords as you like, and the tool will automatically find relevant social media content to share on your channels.

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There is a chance you could share some low-quality or off-topic content, so it’s a good idea to review the generated suggestions.

8. Buzzsumo

Buzzsumo is one of the best tools on the web when it comes to finding the most popular content.

While it’s typically used from a content marketing perspective, it can also be very useful from a social media standpoint.

You can use Buzzsumo in two main ways.

The first is to “spy” on competitors and see what has worked for them. When you enter their domain name into the search box, you will get a list of their most popular social content, sorted by total shares.

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If you look at 5-10 competitors, you can get a really good idea of which content resonates best with your target audience.

You can even share some of the most popular content you discover, which will resonate with your existing followers.

Alternatively, you can look for popular content to share by keyword.

In the text box, enter some main keywords from your niche:

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When you’re looking for content to share to a particular network, you should always click on the header of that network to sort by those shares.

9. Feedly

When it comes to staying on top of content in your niche, nothing beats an RSS feed containing the latest posts from all the top blogs in your industry.

After Google Reader closed its doors, Feedly emerged as one of the best alternatives.

Feedly can be used to help your social media marketing efforts in two ways:

  1. Content curation – since you only add the highest quality sites to your RSS feed, it’s the fastest way to find the latest and greatest content to share with your followers.
  2. Share from inside Feedly – as you can see in the screenshot below, when you hover over an article (like the second from the top), you get sharing options for Twitter and Facebook. You can share directly to them or add them to your Buffer queue once you click a sharing button.

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The most important part of using Feedly effectively is to add high quality sites to your feed. If you start mixing in lower quality sites, you’ll have to dig around through the bad content to find good content to share.

To add a site to your feed, you have two options. Either use the search bar in the top right-hand corner, or click “Add Content”, which is the third option from the top on the left sidebar:

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If you pick the latter option, you’ll load a search bar.

Enter a topic here (or in the original top right bar):

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Alternatively, pick one of the “starter kits” listed below the search bar, which contain the most popular blogs from certain broad niches.

When you find a site that you want to follow, click the plus button beside its name:

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10. Inkybee

Influencers are a big part of most social media marketing strategies. The goal is usually to connect with them, establish a relationship, and get them to share your stuff.

Finding the right influencers, however, can be tricky. That’s where tools such as Inkybee come in.

Inkybee lets you search for top bloggers in your niche on all major social networks.

Once you log in, search for a keyword in the bar on the “search” page:

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It will quickly find a large list of related blogs. It also ranks them based on relevance, visibility, and engagement, all of which are positive traits for an influencer to have here:

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Notice that you can click a button in the bottom right corner of each result so that it says “selected”. If you look back up at the top of the results (in the outlined area), you can see that you can save all selected blogs to a list. This would help you come up with a plan later to strategically target each influencer.

Since you can get many results for broad keywords, consider using the filter options on the left.

You can limit the influencers to a certain area or profile authority:

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Keep track of your social media activity without wasting time

I told you upfront that I thought many marketers wasted too much time on social media.

About 59% of marketers use social media for at least 6 hours per week. Other than in rare situations, most marketers should be spending less time.

Part of the reason marketers waste time is because they start using the platform for reasons other than executing their strategy.

The tools in this section will help you keep on track.

11. Tagboard

One of the reasons that marketers want to be on social media so much is to monitor any brand mentions or opportunities to interact with followers. Tagboard is one way to eliminate the worry over missing one of these chances.

To use this tool, simply search for a hash tag in the main search bar (once you’re logged in).

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Once you do so, you’ll get a page of results of all the most recent posts that have included that hashtag on multiple networks (mainly Instagram/Twitter).

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You can certainly use it to monitor non-brand keywords like the ones above to look for people interested in a certain hashtag. You could then follow them or reply to them.

A better way to use Tagboard is to monitor brand keywords instead. These typically include your name and your website name (and its variations, e.g., Quick Sprout and QuickSprout).

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As long as you check once a day, you won’t miss anything.

12. Circloscope

Most of the tools on this list were made primarily for Facebook and Twitter. Circloscope, though, is the ultimate tool for Google+.

If you’re not familiar with Google+, the main concept behind it is “circles”. You group your connections into different circles so you can keep your professional content separate from your personal content.

Circloscope has a ton of different features, almost all of which are focused on helping you connect with the right people for your marketing efforts and make it dead simple.

Here are the highlights:

  • Find only the most active members of a community (i.e., the power users)
  • Easily add people who have interacted with a specific Google+ post to a circle
  • Find out which of your followers are least and most active on Google+

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Another thing you can do is find people who are invited to an event that have a particular status.

For example, if you were going to a conference, you could connect with other attendees beforehand so that you’re not total strangers when you meet them.

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13. SproutSocial

If you need a simple complete, all-in-one, social media management tool, SproutSocial is a strong candidate.

It was designed to be a full solution for small- and medium-sized businesses.

You can monitor all mentions across all major networks and reply to them in your messages panel:

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In addition, you can create tasks based on messages. Or you can create helpdesk tickets and assign them to a member of your team. This is particularly useful if your customers often contact you on social media for support:

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While there are many more features, the last one I’ll highlight is the “reports” tab, which gives you an interview of important marketing metrics at a glance.

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For long-term growth, keep track of what works (social media analytics)

The final section of this post is dedicated to the tools that help you improve your marketing mainly through analytics.

It’s important to track your work to see what does and doesn’t produce results. Don’t waste your time on things that produce no value for your customer or your business.

14. Viralheat

Viralheat offers the standard publishing options for all major social networks, but it also offers some fairly in-depth analytics. It’s used by many global companies, which is why it was able to raise $4.25 million in funding back in 2011.

The tool uses its own algorithm to rank followers and other users on a network (particularly Twitter) in order to give you more information about the value of your social profile (e.g., total potential reach).

You can also use this information to engage more with your top followers who act as brand advocates. The last thing you would want to do is not appreciate their efforts and lose their support.

While there’re some complex things going on in the background, the interface and reports are pretty simple to understand and use:

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In addition to detailed statistics, you can also take a quick peek at how your social media activity translates into actual website activity and, possibly, sales.

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15. FollowerWonk

This is yet another solid tool focused solely on Twitter. It’s main use is to analyze your Twitter followers to give you insights about how you can engage with them better.

In addition, you can use FollowerWonk to find people to follow.

Go to “Search bios” on the top menu, and type in keywords from your niche.

You can sort by any of the standard metrics such as “followers” and “social authority”:

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When you go to the “Analyze” tab in the tool, you can enter your Twitter username. The tool will then scan your followers’ user profiles to figure out data such as when most of them are active on Twitter:

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You can use this information to optimize your posting schedule.

16. Onalytica

This tool is another one that focuses on finding the right people to follow, but it takes a unique and interesting approach.

Instead of just searching for a keyword, you upload a file with a blog post or add a link to a published blog post. The tool then scans your content, determines its theme, and returns influencers that might enjoy your content.

This is more of a promotional tool than anything.

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Pick either of the options to get started.

Below, I clicked “add a link” and then entered a URL of a Quick Sprout blog post:

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And within a minute, I had a large list of (hopefully) relevant influencers to connect with and promote my content to.

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You can follow any or all of the influencers listed there by clicking the button in the top right of each result card.

17. Quill Engage

I’ve heard just about every opinion out there on using analytics. Most complaints are that they are too complicated, or there’re too many options.

Quill Engage is a smart little tool that can scan your Google Analytics account and produce a report in plain English.

Instead of reporting everything, it makes notes of big changes that warrant your attention.

Now, obviously, this has to do with marketing in general, not just social media, but it can let you know when there’s an unexpected change (good or bad) with your social media referral traffic.

There’s not much you have to do: just create an account, and connect it to your Google Analytics account. Soon, you’ll get a report like this:

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Depending on your business, this could save you hours per month.

Conclusion

I’ve given you 17 great social media tools that you can use to:

  • gain more followers
  • engage with social media users better
  • drive more traffic to your website (that converts)
  • do it all in a reasonable amount of time

My goal with this article is to have you, at this point, pick just a few tools and incorporate them into your social media strategy.

However, as you do start to use tools more, remember that they should not be used as a crutch.

Don’t automate everything just because you can. If automation lowers the quality of the content you share, don’t use it. Pick the tools and the features of those tools carefully.

Also, there are many other great social media tools, so if there’s a specific problem you’re having, look for a solution.

If I forgot any of your favorite social media tools, please leave them in a comment below so that other readers can learn about them as well.

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Comments

  1. Thanks for this post social has been producing huge results for me lately. I picked up a few tools that will help optimize that! Great post again Neil!

  2. I really didn’t know about these great tools apart from 2-3 tools.But, for nowI have chosen 2-3 tools to use for my personal blog http://www.shouter.com
    I’m a little bit stunned about ‘how active & aware you’re about things which are happening in the daily Internet marketing’.
    It is an another great post from you. 🙂

  3. Thanks for this great post, Neil!

    People in my masterminds often call me the “tools guy”, but I’ve actually just found about a couple I didn’t know about – thanks for what you do!

    Yann

  4. Hey Neil,

    A good piece of writing again. All the tools you mentioned are indeed very useful. Sadly, only a few of them were known to me. I knew about Buzzsumo already. (I came to know about it in one of your posts). But I just knew it as a tool to find the most popular contents only.

    And I have heard about buffer as well. Edgar really seems to be an interesting tool. I have bookmarked the post since all of the tools can be very useful in the near future.

    The best part is you have mentioned all the steps to set up these tools. Thanks for sharing such a useful post! 🙂

  5. Vishal Kataria :

    What a comprehensive post Neil. How long did it take for you to complete it?

    Followerwonk offers good insights into when your Twitter audience is online most, and you can combine it with Buffer to schedule the best time for your tweets. I’ve seen improvement in engagement with the use of those tools.

    Still have to use IFTTT though many of my friends use it (I know, wayyyy late to the party).

    P.S. The QS notifications feature in Chrome is really cool! Is it something new or has it been around for a while?

    • Vishal, it took me a couple hours

      IFTT is great because it automates a lot of things. The QS notifications have been there for a bit now — glad you noticed.

  6. Outstanding content as always, Neil. Many of these tools I have or AM using, but there’s a few new to me. Excellent!
    Thank you!
    Pj

  7. Hi Neil,

    Thanks for mentioning Canva. I used it to make a qoute canvas for 2 not that famous people, but I still gained a few retweets and followers that same day. It makes people who it is directed to, happy. They retweet and others follow suit.

    Its all about triggering emotions on social media, it seems.

    Baig

  8. Hi Neil,

    I’ve not heard 70% of the above mentioned tools. They appear to be great.
    BTW You give a dose of high quality content to your audience, but before I could finish the last post you came up with the some best resources today. It would be better if you could slowdown a bit, may be it’s me.

    ~Sunil Suri

    • Sunil, there is no slowing down for me 😉

      Just save the articles for later? Let me know which tool you found most helpful as well.

  9. Neil, awesome post as always. I really loved the way you described each tool (especially Kingsumo Headlines). It seems a very useful tool.

  10. ang chye heng :

    Thanks for the shared.

  11. +1 for IFTTT, I made a twitter bot(courtesy: IFTTT) and I have ~20k impressions, without lifting my finger. 😀

  12. Is very nice posted, i also will like to share the good exchange traffic and social media site. http://globallikers.com

  13. You and your circle just love doing top 7 top 11 top 13 top whatever lists of the same old yarn – 2500 words of regurgitated stuff – When do you thing google will catch on to this – Suppose you will delete this like always as you only love posts you can say – Glad I could help – Well you do help sometimes – When its original but this can all be found in you or your circles other epic articles.

    • Joan, sorry you feel that way. A lot of people extract value from the posts and they are free.

      • Joan, take a deep breath and dive back to where you came from. The mans an Altruistic genius as evidenced by all the other Gurus that are in awe of his skills. Hes Hot an he don brag about it, you’re not an you are. Go Figure, Joan, Go away. If you dont have something constructive t o add, like many other sharers, dont LIP DRIBBLE (( Gr8 work Neil,yur a legend

  14. any reason socialoomph and commun.it are not on the list? commun.it is new but has actually been quite engaging for us and socialoomph isn’t pretty but its ability to create a repository of posts is amazing. and its much cheaper than the others as well. commun.it I find a bit expensive but the responses we get from people thinking we are engaging with them is really great.

  15. Thanks Neil – I hadn’t heard of some of these! Great content as always. 😀

  16. Great list, some new names there – already subbed to Inkybee!

    I can only add Zapier to the list, which is like a premium IFTTT that does more stuff – long-term user of that tool.

  17. Great job as usual, Neil.

    You’ve been writing more than ever! And, all your articles are top-notch.

    That’s why I read them and follow you.

    They’re also why I recommend you to others who want to learn about SEO and online marketing.

    The Franchise King®

  18. Hi Neil,

    Absolutely amazing article.

    This is one blog I am hooked on to,

    great gyan.

    Cheers

    Ajay
    http://ajayjoshi.biz

  19. Eduardo Cornejo :

    Hey Neil,

    Canva is my best friend. From infographics to social media posts, it works great.

  20. Great set of tools! I’m a huge fan of your work Neil, so taking in all the different tips and advice you through out there is a daily habit for me. In regards to social media, I think it’s an easy way to be personable with an audience (via comments and tiered posts, etc). But even brands just starting out, it’s an easy way to gain traction.

    Love these tools though! I use most of them, and some I hadn’t heard of. Keep it up man, cheers.

  21. Hi Neil,
    Super rich list of tools. Some new ones like viralheat and TagBoard. Testing out Quill Engage. Do you know they have Quill Engage for twitter?

  22. Michael Kawula :

    This is a killer list. Some I use regularly, but others I haven’t heard of. Huge fan of Post Planner and so many.

    We so have to try that multiple headline one on our next blog post next week.

  23. Sean Dillenbeck :

    Great post as always Neil!! Thanks for all of your insight.

  24. Thanks for this important info . I use canva & snappa . Any other to create posts ? IFTTT i will definitely us that one . Amazing stuff man .

  25. Danielle Brown :

    Hi Neil

    Great post, thanks for sharing. What do you think about Hootsuite? Is it still good to use?

  26. Your simply amazing Neil. Thank you for this.

  27. Thanks for sharing. I personally like IFTTT. I will give it a trial.

  28. Hay Neil your post is very Amazing this article is very help to me. thank’s again to Quicksprout 🙂

  29. Hi Neil,

    Wish you and all Indian a very happy Independence day !!!!

    Thanks again for very informative post about social media tools.I am getting motivated every time when i read you post. thanks once again.

  30. Arthur Hilhorst :

    Neil,

    great blog and thanks for featuring our new tool from Onalytica.

    I’m the product manager and since you posted we added the option of exporting the results to a CSV and a twitter list to be able to easily engage within favorite social media management tools or inside Twitter.

    Thanks!

  31. Hello Neil,

    Thank you for always offering great useful advice all the time. I also wanted to ask what do you think of Onlywire? is it better or buffer?

  32. Hi Neil, can I ask you something irrelevant to this topic?

    How many hours did you spend writing this article with “WOW Factor”?

    Thanks.. 🙂

  33. Alecia Stringer :

    Picked up a few new tools to test, thanks!

  34. Wow awesome tips. Social media marketing is really competitive. So having an effective strategy can give you the edge.

  35. Theodore Nwangene :

    This is really a comprehensive list of social media marketing tools Neil,
    You’re always for the best and you sure knows how and where to get them and that’s very good and lovely of you.

    The major difference between successful business people and the unsuccessful ones i believe is the tools they use. The successful bloggers and internet marketers always surround themselves with the right tools for any job while the unsuccessful ones always prefer to do the job manually, either because they do not have the money to invest in the tools needed for the job or they don’t know they exists and don’t even care to know.

    Among all the tools on the list, I’m a big fan of Buffer, Buzzsumo and Feedly and i use them almost everyday and man, am i enjoying them? You bet i am :). These are some of the tools a marketer should not ignore.

    All the other ones you mentioned are relatively new to me except for Followerwonk which I’ve heard a lot about but have not used.

    Like you mentioned, its best to pick a few of these tools and work with because, trying to use all of them at once will be madness.

    Thanks for sharing Neil, and do have a super productive weekend.

    • Theodore, thanks for your feedback. These are some of my favorites — Buffer and Feedly have been vital saving time for a number of people I have worked with. I always enjoy your comments.

  36. Great Post as usual Neil! Lots of put into practice.

  37. Thanks for sharing this list Neil! I’ve been using more than 5 of these tools on a daily basis, and will try out the others, too.
    You are missing a social media monitoring/listening tool with which you can monitor your online media efforts, your brand, competitors, etc. I would recommend a tool we developed – Mediatoolkit.

  38. venkatesh khajjidoni :

    Hey Neil,

    Another great post on social media marketing. by scheduling stuff, we can save a lot of time in social media.

    Thank you.

  39. Rajkaran Singh :

    Hi Neil
    Great article as always.
    These tools seem to be awesome. I will start with Buffer. Already using Canva.

  40. Excellent detailed post. So many small businesses complain they don’t have the time for social media and when they do use social media they don’t see much return on their time so a list of tools like this can only be to their benefit.

    If you had to list your top 3- 5 tools from the list above what would they be?

  41. Banu Sekendur :

    Neil, you’re awesome! You’re getting such great karma from all of us. I save all your newsletters. I just don’t understand how you do it. Where does all this info come from?! Thank you, thank you, thank you!!!

  42. Saulo Segurado :

    Superb resources! Thanks, Neil.

  43. Hugh Anderson :

    Great list, Neil. And thanks so much for including Inkybee 😉 There’s a lot more under the lid too, including a powerful Twitter-based blog search tool – would you like Inkybee to run it on a sample of your own Twitter followers?

  44. Helpful Post Neil ! Simplymeasured’s Free Social Media Analytics Tools Might Worth Mentioning.

    We Built a Free Tool To Find Out Top Fans On A Facebook Fanpage, Would Like
    You, Your Team & Everyone In This Post Give It a Shot http://www.cybernetikz.com/fb-tools/facebook-fan-page-top-engaged-login.php

  45. Hi neil,
    thanks for awesome post.i just wanted to know whether they all offer free services ?

  46. Hi Neil,
    Being Indian, I would like to wish you a very happy Independance day.
    I have a .com tech blog. I have been running it for more than a year. I have also published some post on it but none of them are ranking on Google SERPs. You always say that the content must be of high quality. I want to know that what is the exact definition of high quality content and also what should be the minimum word count for a blog post? Because whatever I write I always put my 100% but still it does not rank well in search engines even I share it on all the major social media platforms.
    Please suggest where I am making the mistakes?

    • Kushal, happy independence to you too.

      There is no magic formula — it’s more subjective. When you create in depth high quality content you’ll just know.

  47. superb post …always getting a great ideas for future.keep posting. Thanks again

  48. Great article, Neil.

    I have many emails landing on me each day, but I take the time to read your blog posts. Always an awful lot of interesting content, so I save them to Evernote and review later!

    Buffer sounds great, is the any reason why you wouldn’t go with Hootesuite too? I’m looking at choosing one or the other, you opinion would be welcome.

  49. I never saw such a blogger in my life. You are so open and clear in your writing. Thanks for sharing all this information. All new comer to blogging should surely elevated to new level after going through your posts.
    Keep sharing and writing as long as you can.
    God bless you my friend.
    Thank you
    Satish

  50. Hey Neil, that is indeed a great compilation of best social media tools, I already use 3 tools in the list for my daily social media activities for my blog. There are some other tools which i can take advantage for my social engagement. Thanks for this wonderful information.

  51. Rohit Uttamchandani :

    Loved the post Neil! Quite a few useful tools in there that I didn’t know existed. One tool that I thought could be added is Warble(warble.co/). It is similar to Tagboard, but it also gives the option to setup email alerts for mentions on any hashtags or keywords that you want to monitor on Twitter. Any mentions are then emailed to you once a day. That way, you do not miss anything and don’t have to go check the site either.

  52. Wow! I just opened an account with canva, and it is amazingly helpful. I used to create and edit my designs with inkspace, and I must admit that canva cut down creation-time in three.
    thanks Neil

  53. Great tools Neal. Do you think there’s still plenty of room to build automation tools? e.g. Pinterest automation?

  54. Hey Neal,
    Amazing article. You’ve covered all the tools that social media marketer might need.
    I recently discovered Canva and it’s a great tool, saves a lot of time however the layouts are very limited. I wonder if you know any other similar image making tools.

  55. Chris Hodgeman :

    Hi Neal
    Since you mentioned it was OK to mention other tools, have you heard of MavSocial? We are a social media visual content management & publishing platform. There is a completely free version available covering 6 networks, 50 profiles, asset management, publishing and reporting + there is a canva like tool inbuilt and access to over 50m stock images including free ones!

  56. John Berenson :

    You’re absolutely right that managing social (especially if you don’t have someone dedicated on the task) is a huge undertaking these days. I find it useful to pick my channels – we mainly use twitter. Basically this is because it is a REALLY easy platform to build an engaged following on (unlike Facebook unless you want to invest heavily in advertising).

    I’d never heard of Canva, will check it out. IFTTT is consistently one of the most useful tools in my toolbox.

  57. Thanks again Neil, Now I am trying Onalytica to get content targeted influencers and connect them to our marketing automation solution BNS AiO to get more relevant people talking about us.

    Great work!

  58. Hello neil Sir i have use feedly tool to use for my blog website https://www.cartoonislands.com/
    I’m a little bit stunned about ‘how active & aware you’re about things which are happening in the daily Internet marketing’.
    helful and great post

  59. Neil, Simply Mind Blowing. But Neil, you haven’t posted anything on your G+ account since July 08, 2015. Previously you were quite regular status updater. Why this shift in your strategy? Wasn’t it helping you to get more visits or you simply don’t have time.
    Best regards,
    Waqar

    • Waqar, I just don’t find it as valuable and there hasn’t been much new going on with G+.

      • Hmm, well, I also believe just like that. Nothing Special. But still if you keep posting on there as a new website owner,you may get a chance to appear at first page of google w.r.t. keyword relevancy.

  60. Once I will get over with most of my SEO thing then I will step into social marketing thing. But for now, I can just say I will use these tools somewhere on future and so I have bookmarked it.

  61. Vishal Kangane :

    Hi Neil,
    Thanks for sharing this valuable information. But I’ve a doubt. I do affiliate marketing, but I don’t have any website/ blog for promoting affiliate offers. I usually promote it through forums and make use of referral traffic. So in that case how I can make use of social media and these social media tools for promoting affiliate offers and to generate leads?
    Also do you know any social media lead generation tool, specifically facebook lead generation tool? All above tools helps in managing your social media handles, but non of them actually ensures lead generation.

  62. Great article! Thanks for sharing all the stuff. Time for me to start using your tips

  63. It was a pleasure reading;your articles are always educative and informative

  64. Hi Neil, Thanks for sharing these useful tools. But it is confusing to select the best tools from the list.

  65. Neil,

    I am a fan of your blog and read your content faithfully. That being said I was thrilled to see you mentioned Bundlepost. I will agree with your brief analyzation of the website not being as easy to handle as most, however, still a very powerful site for saving time. A couple features that did not get mentioned was “My Content” folders, feed channels, content curation, queue folders, Bulk Scheduling, and our Google Chrome Extension, the Bundlet.

    With My content folders, you have the ability to house all your content in one place. For easy management of advanced scheduling in bulk. For small businesses, this can be a tremendous time saver and give them the ability to be consistent with their postings.

    Feed channels is a content aggregator. Your blog, favorite blogs, Google Alerts…. anything that has an RSS can be placed in the feed channels to bring the freshest content to you for curation. Content that you have 100% control in regards to when you would like to share it and what topics you wish for your niche.

    Queue folders are additional folders to hold content. Possibilities with them are virtually endless. For example, if you have a product launch you might want to create 90 tweets that could be scheduled out over a month to post three times a day. Configuration is entirely up to you.

    Bundlepost Bundlet is another gigantic timesaver. With the Bundlet, you can grab and curate anything that has a URL then drop it into any folder that you have created to be scheduled to share.

    Bulk scheduling…. especially of your content takes minutes instead of weeks. Our clients can schedule 100 posts in less than 5 minutes. With the ability to store your content, you save hours.

    I’m long winded in my comment… I apologize. Just so many features that Bundlepost has. Again, I’m thrilled you mentioned us and Thank you. Appreciate your hard work to always put forth value to your audience.

    If you would ever like to revisit Bundlepost and discuss it I would be happy to chat via phone.

    Julia

    • Julia, I am glad I could share your product — as for now I am okay in regards to a phone call. If I have any specific needs I will email you 😉

      • Thanks again, Neil. Be sure to revisit us in the next couple of months. According to your writings I know you will be pleased with future developments. We always listen to suggestions so please don’t hesitate to email. Would be honored to hear from you.

  66. Ohhh YES!!!!
    I like this post very much…
    I think this is a real great blog post.Much thanks again. Awesome. You solved my problem.. 😀
    well Neil take a look at my blog http://www.aggressiveblogger.com

  67. Jahanzeb Malik :

    Canva Is simply love 🙂 instead of spending hours on Photoshop nowadays i can easily create graphics for my blog with in few minutes 🙂

  68. Very helpful tips and definitely one worth sharing.

  69. Hi Neil, once again a great post, the 1.2k (at this stage) shares on twitter is evident of that.
    I do like the warning you gave in the conclusion, not to automate everything too much and I think people must still be actively involved in their social media accounts. I once thought I would like to add a picture to social media pages saying share this if you are a real person, because especially twitter seems to be more automated than anything else.
    Keep well
    Linda

    • Linda, thanks for the tips and feedback. It’s important to have a personal touch — which I do for Twitter, Facebook and a lot of my other channels.

  70. Awesome Post and always love to read your blogs from your each and every post i learn something new….

    Thanks Neil…….

  71. Excellent Post, Thanks for sharing list of social media tools

  72. Great post once again Neil! Thanks for helping me refine my workflows one post at a time.

  73. Nathan Argenta :

    WOW great value provided as always Neil. Thanks for sharing! 🙂

  74. Awesome article – always looking for tools to make my life more easy.

    One little spelling error – “Aearch” instead of “Search” – whoops! 🙂

  75. Another tremendously valuable post, Neil. Your posts are like an IV of knowledge crack.

    I was happy to see I already use a number of these, especially Edgar, which has done amazing things with my traffic.

    I’m sure a lot of your readers struggle with this, but a list like this can be overwhelming in deciding how to tackle these tactics in a structured, productive manner.

    Are you willing to share your social engagement process schedule, to get a sense of how to leverage these tools in an efficient way that doesn’t commandeer our entire week?. Future blog post? (In case I missed one already!)

  76. Chase Campbell :

    Neil , this is awsome post keep writing ,doing great work http://www.sizeupsupplements.com

  77. JJ Social Light :

    As a Social Media manager who has several clients new to the space and almost no follows, what tool would you recommend to help grow their followers?

  78. This writing style is very disjointed.

    Why do you put paragraph breaks between each sentence?

    It’s hard to read when each sentence feels disconnected and each thought fragmented.

  79. Charles Mathew :

    Hi. Very useful post. I will try the best one in my future. Thank you.

  80. Elizabeth Victor :

    Wow, comprehensive list, Neil! I would love to see a post on the best media monitoring tools! Monitoring and analysing your media efforts is the next step. Great info, you really put some time into explaining each tool. Thanks!

  81. Edgar founder here, just wanted to say thanks for including us in your round up!

  82. Shaylee @ Data Nerds :

    These are all awesome Neil! We use most of them here but there are a couple like InkyBee and Onalytica that we could definitely use! 🙂

    • Shaylee, glad to help and see you are using a lot of these already. Let me know how the additional two help you!

  83. Very good information! Really great presentation! Thanks a lot!

  84. Harsh Vardhan :

    You are amazing Neil I must say. I am new visitor to your site but from now will be regular.

  85. Really impressive and interesting content.
    Can you please also tell us is there any best tool for increasing facebook likes in a day?

  86. Great post Neil! Its a feast for all the Social Media professionals to come across these top tools under one roof. Most deal into automation and that saves a hell lot of time, which is so crucial in today’s social media frenzy.

    I would request you to come up with a similar list of tools which can help SEO professionals around the world, tools which give you in depth data and ones which save a lot of time. List of tools from a holistic SEO point of view.

    • Vishal, glad you liked the post. You can definitely implement these tools across different regions — you should just pick and choose what works best.

  87. Dear Neil,

    And what about managing our facebook advertising? Can you recommend a management tool for that too?

    And last, i am also lookig for a tool for social crm. I want to know my most influencial readers, the ones who share the most and the ones who comment the most. Do you have a tool for that too?

    Thanks

    Tamas

  88. Petr Lucker Pluha? :

    What about Source’s Social Kit Pro (http://goo.gl/16N5Ma)

  89. Fray is a good one for Instagram campaigns. Do check it out https://frayhq.com/

  90. All of the them seem really good social media tools but I miss some interesting features like posting different content in different social media networks, repeating the content on time, segmenting the audience or collaboration between companies.

    I have been using recently http://www.ladderr.com and it is a amazing tool to manage all your social media.

  91. Great list, iv recently started using metricsgram to check any instagram account analytics.

    What you used this tool yet? If so what are your thoughts?

    Thanks

  92. mahbub ali khan :

    I think you missed quintly. hope you will update it on your list. You can check a review on it: http://www.writingcraze.com/2016/04/quintly-best-analytic-tool-to-defeat.html

  93. Amplifr is another great app for sharing on social media and messenger channels (currently Telegram channels).

    https://amplifr.com

    It inlines analytics into the calendar view, suggests best time to share on each network and shows you the best performing posts right in the scheduler as well.

    Give it a try, Neil, and tell me what you think 😉

  94. Autocad tutorial :

    Thanks for sharing these and explaining them! I had never heard of most of these and know they will be very helpful.

  95. Gayatri Mantra :

    Excellent list of top social media marketing tools and additionally well-organized. I’ll be sharing that with my guests.

  96. Impressive article Neil! Your post gives just the right amount of detail. Have you tried DrumUp? It’s a (another) social media management tool which I’ve been using and I find it very convenient. I’d love to hear your thoughts on it 🙂

  97. Have you ever considered writing an ebook or guest authoring on other websites?

    I have a blog based upon on the same topics you discuss and would really
    like to have you share some stories/information. I know my visitors would appreciate your work.
    If you’re even remotely interested, feel free to send me an e-mail.

  98. HeartBurn No More eBook :

    I blog frequently and I truly thank you for your
    content. The article has truly peaked my interest.
    I am going to book mark your site and keep checking for new
    details about once a week. I opted in for your Feed as well.

  99. Android World :

    You really make it seem so easy with your presentation however
    I find this matter to be actually one thing which I think I’d never understand.
    It sort of feels too complicated and very extensive for
    me. I am looking ahead in your next post, I will attempt to get the dangle of it!

  100. Leonard D'Souza :

    This is a great post Neil. Kudos to the research.

    Just wanted to bring to your notice another tool for employee advocacy, SocioAdvocacy. It has a self-serve platform that small and medium businesses also can benefit from

  101. John Galbraith :

    Hey Neil,

    Another great post.

    I like how you do the detailed reviews with guidelines.

    Since you mentioned Edgar I wanted to see what you think of Recur Post. It is an Edgar alternative with Freemium plan. For most users free plan is fine and I switched because they support videos too. Have you looked at Recur Post yet?

    – JG

  102. Sowndarya Baskar :

    Great Article! Thank you so much for this amazingly compiled list of tools.

    And I would be so happy if you could try and share your views on our newly launched content marketing tool- Social Animal (https://socialanimal.io/).

  103. Juraj Zamborsky :

    Hey Neil,

    Thank you so much for this great article 🙂 I really appreciate you suggested a great variety of tools for different purposes.

    However, I missed some tools focused on collaboration and approval process. I’d be happy if you have a chance to take a look at Kontentino (https://www.kontentino.com/).

    Kontentino is a really intuitive social media planner for marketing agencies and teams which collaborate on social media content creation.

    I’d be happy if you can share your views on this tool.

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