4 Ways to Drive More LinkedIn Traffic to Your Blog


It’s one of the most difficult things for a marketer: to use social media and achieve actual results.

Anyone can go out and buy tens or hundreds of thousands of dollars in ads, but not all businesses have that kind of budget.

The good news is that you can do it for much cheaper, even zero dollars (minus your time)—it’s just harder.

What I’m going to show you today are four specific ways to use LinkedIn to drive traffic and qualified leads to your website.

There are more than 300 million LinkedIn members, and the site gets over 187 million unique visits per month.

Other than Facebook and Twitter, LinkedIn is the largest social network in the United States. But more importantly, because of the way it’s designed (we’ll get into it soon), LinkedIn is an even better marketing tool for your business than those other social networks. 

Want to get more LinkedIn traffic to your blog? Follow these 4 ways to drive more LinkedIn traffic to your blog.

LinkedIn’s edge over other social platforms

Organic reach is a marketer’s best weapon.

It refers to the number of followers or connections you can reach on a social network with a status update (without paying).

Most networks are moving to a “pay to play” system, where you need to pay to reach all of your followers. This is generally because too much content is being generated. If the site didn’t limit the reach of everyone, feeds would move too quickly and would become much less useful for users.

The fact remains, however, that the average Facebook reach in 2015 is estimated to be only around 2.6%.


And it’s not likely to stay there. For years now, the organic reach of Facebook has been steadily declining:


Meanwhile, on the second largest network, Twitter, you can reach about 10% of followers with a tweet. Some claim only to reach as few as 3.61%. In addition, those tweets typically have very poor engagement rates.

But there are two networks that are different.

The first is Instagram, which has an organic reach of about 20%. Considering that it’s an image-based network and people process images faster than text, that seems expected.

The second network is LinkedIn. Even though it’s content-based—similarly to Facebook—your status updates and posts should still reach about 20% of your network.


I’m going to show you how to take full advantage of this current opportunity.

But first, there are a few more things you need to know about LinkedIn, starting with the quality of LinkedIn traffic.

People are not using LinkedIn to entertain themselves or to kill time like they do on other social networks. They are actively looking to build their brand, learn about their industry, or improve their career. They are looking for opportunities to engage with people and companies on the network.

This is why the amount of referral traffic to business websites dwarfs all other networks, even Facebook. LinkedIn accounts for 64% of referral traffic to businesses from social media sites, with Facebook in second place with only 17%.


In a study of over 5,000 businesses, Hubspot found that LinkedIn traffic converts at 2.74%. That’s an average rate, which is amazing. Compare that to Facebook and Twitter, which convert at 0.77% and 0.69% respectively.


Whether you sell products or services to businesses or professionals or not, LinkedIn can be a great channel for your marketing efforts.

Finally, I have to mention this because I know some of you’re wondering: it may help your search rankings. If you publish content on LinkedIn Pulse (I’ll show you how to do it shortly), some links will be dofollow and will have a small positive effect on your rankings.


Some of your links will also be nofollow, and I’ve yet to come across a good explanation for it. From some simple analysis, it appears that links in the body of your articles are much more likely to be dofollow, so just keep that in mind for now.

If you’re ready to learn some traffic driving LinkedIn tactics, let’s get started…

1. LinkedIn Pulse is alive and well: Get more traffic with little effort

Pulse was acquired by LinkedIn in 2013 for $90 million.

Originally, it was a content publishing platform that people could only post on if they were invited. This included big name CEOs like Mark Cuban.

Since its acquisition, Pulse has remained a content publishing platform, but now it features articles from anyone who posts on LinkedIn. This is your opportunity to get your content in front of a large audience.

One warning: just because you publish a post on LinkedIn doesn’t mean that it will get picked up by the Pulse channel. Pulse only features articles that appear to be gaining traction. I’ll cover how you can maximize your chances in just a bit.

First, you need to understand why all this effort is worth it. Getting picked up on Pulse is a lot like guest-posting on the biggest blog in your niche. How many subscribers could you get from a typical guest post? Probably 100 or so, assuming you guest-post the right way.

On LinkedIn Pulse? How about 200 subscribers from a single article?

You won’t hit that every time, but that potential is there if you create the right type of content.

In a case study of 20 posts on LinkedIn, Andrew Hutchinson was able to learn more about which posts were and weren’t featured on Pulse. He was also able to convert visitors at a 2% conversion rate (that’s 89 subscribers from 4,500 views) on one of his first successful articles.

How posting on LinkedIn works

When you first publish a post, all of your followers get notified.


By default, your followers consist of your first degree connections plus anyone who follows you after reading a post of yours.

Not all of your followers are probably very active on LinkedIn or will want to read your article, but a decent percentage of your followers will see the notification shortly after you publish your article.

You will need some connections to get started on LinkedIn, but that doesn’t take long. If you have absolutely no connections in your field, you can find some in groups (which is a different tactic I’ll show you).

Back to your post. Based on those initial impressions, your content will be rated. LinkedIn uses a combination of likes, comments, shares, and views to determine the quality of your content.

If your score is high enough, it can get picked up and shared on the Pulse channel. Getting featured fairly regularly is essential for success when publishing on LinkedIn. It makes a huge difference with about 10x more views and 30x more comments on average.


That first Pulse feature is really important because that’s how you really start to increase your follower count. Once you build up a decent number of followers that are interested in your niche, it will be a lot easier to hit the quality score threshold in the future and get picked up by Pulse.

Remember Hutchinson? The writer I mentioned earlier was able to grow his follower count by 50% with his first featured article. The next featured article got even more views, and his follower count again increased by 50%.

As with all successful social media strategies, this tactic needs to be repeated over the long term to see the best results even though the short-term results aren’t too shabby as I’ve shown you so far.

How to maximize your chances of being featured on the Pulse channel

We’ll start with the content. As with other marketing channels, you need to create content that these specific users want to see and share.

Since we’re on LinkedIn, that mainly means content that is educational, practical, or thought-provoking from a professional point of view (e.g., career choices or business strategy).

It starts with an interesting topic and a powerful headline. If you’re not sure what to write about, don’t just guess. Instead, search a relevant keyword in BuzzSumo’s content explorer, and then sort it by LinkedIn shares. This will bring up the most popular articles on LinkedIn for that keyword:


Copy down the first 5-10 results (that’s all you get with a free account) into a spreadsheet. Then, repeat the search for 5-10 different important keywords for your business. In the end, you should have 25-50 proven topic ideas that work.

At this point, start to brainstorm how you could improve upon the ideas or give them a different angle. Your article could be:

  • more data-driven
  • more comprehensive (longer)
  • more practical (step-by-step instructions)
  • updated (if the topic changes over time)

For example, the 4th most shared article on LinkedIn right now is Announcing the 2015 10 Most Influential Brands on LinkedIn. Although that’s not very useful right this second, I would make a note to make a 2016 edition as soon as I could obtain credible data next year.

Alternatively, you could write an article on the 20 or 30 most influential brands on LinkedIn in 2015.

Never copy. Mimic, then improve.

At this point, you have to write the post. There are tons of resources on Quick Sprout and the NeilPatel.com blog that can help you write better if you struggle with this part:

Aside from general good writing, there are some specific things to keep in mind when publishing on LinkedIn.

Paul Shapiro conducted an in-depth analysis of publishing on LinkedIn late in 2014 in order to understand why some posts were successful and others were not. He found a few key guidelines that you should follow:

  • write educational “how to” posts
  • include 5,7, or 9 subheadings throughout the post
  • include lots of images (8 appears optimal)

Furthermore, he also found that your posts should be on the long side, around 1,900-2,000 words.


Some people will tell you to write short articles (under 1,000 words). The problem with this is that it’s based on old, irrelevant advice. I haven’t seen a more comprehensive or up-to-date analysis than Shapiro’s yet.

The logic for the short articles was that you shouldn’t invest time in them just in case they don’t get picked up by Pulse. But I will never recommend planning to fail. Instead, give yourself the best opportunity to succeed by writing top-notch lengthy articles (if they need to be).

The next factor for success when it comes to your post is the featured image, which is the main image you choose to be at the top of your article. Along with your headline, it’s what other Pulse readers see when they decide whether or not to read your article.


Pick a picture that features a face if possible. Our attention is directed to people in pictures. In addition, darker colors will stand out best on Pulse’s white background.

Finally, you need to make sure you maximize the results from your views. To do so, include a clear CTA at the end of the article. You may want to ask your readers to comment, share, follow you, or click through to your website.


Pick one or maximum two CTAs to include at the end of the article. You don’t want to overwhelm your readers with choices, or they won’t take any action.

If you do ask them to click through to your website, offer a content upgrade and link them to a landing page for it. You can get around a 40% conversion rate from those who click through.


How to show your article to the world

Now that you have a LinkedIn-optimized post, it’s time to publish it on LinkedIn.

Start by clicking on Publish a new post. You can always find a link to this at the top of your personal LinkedIn feed:


Paste your post, and format it just like you would in WordPress—it’s pretty simple.


You can click “save” if you want to come back to it later or “publish” if it’s ready to go.

One reason that you might want to save it, rather than publishing it right away, is to time it better.

When posts are published during typical work hours, they have a better chance of being picked up by Pulse, according to LinkedIn itself:


I would suggest that you try a few different times over the course of your first few dozen posts to see which times seem to give you the most views and engagement.

All that’s left at this point is for you to actually start posting articles on LinkedIn. Don’t get discouraged if your posts don’t get featured by Pulse right away; it’s difficult at first. Even if it takes a dozen or so high quality posts to get going at the start, your results will increase exponentially from there.

As a final note, your posts do not have to be original. You are free to copy and paste parts of or entire articles you have written elsewhere. Although this can be useful, don’t get lazy. If an article on your blog doesn’t fit LinkedIn very well, don’t use it. Stick to content that you know will maximize your chances of getting featured.

2. How to zoom in on your target audience with groups

All marketing bloggers tell you to go where your target audience hangs out so that you can interact with them and get them to visit your website.

Well, guess what? Almost every target audience hangs out in groups on LinkedIn unless you’re in some really obscure niche.

This is great for marketers like us.

Step #1: Find relevant, high-quality groups

There are millions of groups on LinkedIn. Some are worthless, but others are perfect targets for you.

The bad groups look like this:


Unfortunately, this is fairly common. Everyone who joins the group only wants to promote their own content. There’s no discussion or engagement, which drives away all the initial serious members.

Luckily, the moderators of some groups take a more active role. If they see anything that resembles spam, they delete it and can remove spammers from the group.

That’s how you end up with awesome groups like this:


Every post gets read by at least several dozen members. Many will like, share, or comment as well. Obviously the key here is to not be identified as a spammer, and I’ll tell you how to do that in a second.

First, let’s find the groups. Search your niche in the top search bar. Make sure you picked the “groups” filter from the drop-down menu beside it. You can be pretty specific with your niche and still find a few good options.


Go into each group individually, and look at the most recent posts. You’re looking for groups that not only frequently post and share content but also engage with it.

I’ve found the easiest way to keep track of groups is to make a list in a spreadsheet or create a folder with bookmarks.

You will have to request to join many of the high quality groups. As long as your profile looks relevant and legitimate (you’ve filled it out and have a picture), you should get accepted to almost all groups.

Step #2: Be a real member

There’s no trick to not being labeled as a spammer—you simply need to not be one.

What do spammers do? They only post links to their own content and never interact with the group.

If you don’t want to be a spammer, behave as a normal member would. Start by spending at least a few days liking, sharing, and commenting on posts that other members share. Don’t go overboard and do this on every single post, or it will be obvious that you’re just trying to build up some credit.

Next, start by sharing someone else’s content. Not just any content, but really useful and interesting content to the members of the group. Remember those popular articles we copied down before? You can always share a few of those if you have nothing else.

After you appear to be a real member, then yes, you can post a link to your own content. It could be to a post you published on LinkedIn (a good way to get early traction) or a post on your blog.

The key is to post the right way. Don’t just post a link and disappear. Craft a custom description, and try to start a discussion:


Also respond to and “like” any other comments you get on your post in the group.

Finally, there’s one last step.

Step #3: Don’t post your content too much

There’s no exact ratio of promotional to non-promotional content, but the 4-1-1 rule is a good place to start.


For every piece of your own content, post at least 4 pieces of other people’s content, and re-share at least one other post in the group. Having a higher ratio—to be on the safe side—is always a good idea, especially when you’re new to a group.

3. Grow your network in overdrive

The main purpose of LinkedIn is to grow your personal network.

As I mentioned in Tactic 1, having a responsive personal network that cares about either you or your niche is crucial to getting early traction with a new post and helping it get featured on Pulse.

Growing a large network can also help you with outreach when you’re promoting your business, and it will also help you use Tactic 4 more effectively, which I’ll come back to.

If you have to start from the beginning, it’s not a big deal. Connect with anyone that you’ve worked with in the past or that you currently work with. In addition, connect with friends and family but only if you think they will read and share your content and status updates. Otherwise, LinkedIn could lower your content’s quality scores and limit its visibility.

Hopefully, you can get at least 20-50 connections with that, maybe more. From there, you can build up your connections in two main ways.

First, connect with people in groups

You just learned how to join groups and use them effectively, but here’s one more way to take full advantage of them.

You know that people in those groups are interested in your niche and are part of your target audience. If you connect with them, they will automatically get a notification whenever you publish a post on LinkedIn’s publishing platform. Even just 50 or so active connections could make a big difference in getting your posts featured.

It’s important that they are active though, or they won’t see your notifications often. If someone is commenting or liking content in a group, they are most likely active on the rest of LinkedIn too.


When you see someone post a new comment or share content in the group, hover over their name and click “Connect”:


You’ll have to select either “friend” or “I don’t know [name]”. Then, send a short message like this:

Hi [name],

I saw your comment on the [topic] article in the [group name] group. I’ll be honest—I’m currently trying to grow my [niche] network.

I’m a [niche] professional that [describe what you do/offer]. If you ever need any help with [particular relevant need], just let me know.



Here’s what it will look like on the network:


While most people will be happy to connect, some will decline. Some will go even further and select “I don’t know this person.” If this happens too often, you may have your connecting options restricted.

Furthermore, if you send a ton of invites, there is some possibility of having your account suspended temporarily.

This is a useful tactic but one that comes with a risk. Just be aware of this before you use it.

Once you connect, provide some value

While you could just simply share your content and hope that your new connections care enough to read it when they get a notification, you can practically guarantee it if you help them.

Like with any relationship you want to build, you need to give before you can take.

So when you make a new connection, you need to provide something of value to build trust.

There are many things you can do, but I’ll give you a few easy options.

First, you can simply like and share their content. Not everyone posts on a regular basis, but those who do will appreciate this.

Second, read through their profile thoroughly. You might be able to spot something to help them with (like recommending a book). Alternatively, you can always endorse someone for skills to make them look better to potential employers:


Just scroll to the bottom, and click on 4-5 of their top skills.

Overall, this isn’t really a scalable strategy, but you’re just looking to build that highly engaged network of 100-200 people to kickstart your process.

4. Share the right content

Just like on Facebook, every LinkedIn user has a feed. The difference is that unlike on Facebook, the feed on LinkedIn is a secondary feature.

Anyone that you’re connected with has the potential to see something you share. It could be a link to your own post or to someone else’s. It’s just like an open group.

Again, you’ll have something like a 20% organic reach, so a good number of your connections will see your updates. This is mainly because there is much less content shared on LinkedIn compared to Facebook. This is a good thing for you!

To share an update, click on Home in the top menu bar. Then, click on “Share an update”:


From there, you will open up a standard text form to enter text, images, or a link.

The whole point of sharing content here is to (a) be seen as an expert in your field and (b) share useful content that will train connections to pay attention to your posts.

The first part is important if you offer consulting services. Your connections may not need your services right this second, but when you share relevant content on an ongoing basis, you’ll become their “go-to guy” when they need help.

The second benefit can also help you drive traffic to any post you want. If you’re constantly posting links to really useful content, people will eventually notice that you only link to things they are interested in. When you link to your own articles, they will view those as well.

You can post links back to your blog, to an offer, or to your LinkedIn articles that you’re trying to get featured.

Again, you don’t want to be labeled as a spammer. If you are, your connections will simply hide your posts.

LinkedIn published a massive guide to marketing on the site, saying that 20 posts per month is optimal (or one per weekday). This will allow you to reach about 60% of your unique audience.

As before, I recommend using something like the 4-1-1 rule, where you post links to 4 other resources for every 1 self-promotional status update. Considering personal feeds are less busy than group feeds, and it’s not like you can get banned, you can be a little more aggressive here if you’d like.


LinkedIn is a massive site and is only going to grow in the future. It currently has over 300 million users, and the company has set 3 billion users as their next goal.

So while you won’t be one of the first to start marketing on LinkedIn, the network is still far from saturated. If you position yourself well in the next year or two, LinkedIn could drive a massive amount of traffic to your site in the future.

The four tactics I’ve shown you in this article should be used as part of a complete LinkedIn strategy. I recommend using them all if possible as each one has the potential to increase the effectiveness of the others.

Leave me a comment below letting me know if you’ve tried using LinkedIn to market your business. If so, how’d it go?


  1. Deepak Rana :

    Thanx a lot for sharing an article on linkedIn. Few days ago I created my account on linked & today I was thinking about it.
    Now my concept of driving traffic through LinkedIn is clear & happy to know that it brings about 20% traffic where facebook. just 2%
    My blog is of 3 days http://www.shouterbuzz.com & after writing the article I generally promote it on fb & blog which are very popular & related to my niche. Quicksprout is one of them.It’s obvious I will not get do follow link but at least my blog is getting exposure.
    Thanx for the article,

    • Deepak, glad you found the article helpful. Sounds like you are on the right track. Keep up the great work! Also, please share updates and progress along the way.

  2. Thanks Neil! I have never promoted my website with LinkedIn. It is a another good way to go! I will definitely give it a try!

  3. I never got any single of visitor from LinkedIn.I always share my posts in LinkedIn but it never got clicked by anyone.Today i learnt from your post that what and how much i was missing.

    Its a great article Neil.Thank you for the complete guide.

  4. Hamza Adams :

    great artical neil If you want to communicate to a B2B audience and business professionals then LinkedIn with its 150 million members is a good place to play.

    LinkedIn It cannot and should not be ignored by marketers as social signals are now being measured and monitored by Google machines and is being woven into the DNA of search. Optimizing your online assets (blog and website) for search engines is vital.

    my blog http://www.hamzaadams.com

  5. Rahul Sharma :

    Hey Neil,

    I have been waiting for your post from yesterday finally received newsletter from you. That is wonderful feature updated by LinkedIn to share post and images. I am really grateful to having this feature. Superb!

    Thank You,

    Have a Nice Weekend!


    • Rahul, glad I could help. If you need any help with anything else please let me know. Looking forward to hearing much more from you.

  6. Thanks a lot Neil! I have created LinkedIn account for my company but still never promoted my website with linkedin. After reading this post I am sure it’s really good ideas for increase traffic as well as leads to my website. Really your post is very useful for lead for our business.

    One again thanks a lot for help


    • Webleonz, glad I could help. Keep me updated on how it all works out for you. Always great hearing from you.

  7. Nicci Bateman :

    Hi Neil

    Another great post. i have been using linked in for about 6 months now to help to boost traffic to my blog and it has been working really well. you have made a few points in here that i will add to my list of jobs and hopefully gain even more benefit from the platform

    Thanks again

    Nicci x

  8. Hi! Is there a difference between auto-publishing from my site to LinkedIn and publishing a post directly on the LinkedIn post page? I’ve noticed this new “post” page on LinkedIn, as of recently, and does it make a difference of how I’m publishing my post to/on LinkedIn? I auto-publish one post (daily) to multiple social media platforms, to do this individually would take far too much time each day.

    • Rita, that’s a good strategy — if you are crunched on time then you should definitely try scheduling posts to multiple platforms as you are doing now.

  9. I really need to get started with LinkedIn. This will give me a head start. Thank you once again Neil!

  10. I think LinkedIn works for the niche which are more related to professionals.

    Currently, I am just focusing only on Twitter, Facebook considering the amount of time I could spend on these networks. I have to start with LinkedIn soon.

    The screenshots that you put on your blog posts are really helpful to follow it.

    Thanks and I shared it on fb.

    • Ven, glad I could help. Let me know if you need any other help along the way. Looking forward to hearing much more from you.

  11. Neil, are sharing updates basically the same as choosing “publish a post” in terms of engagement rate? Instead of publishing directly on LinkedIn, I simply use the social sharing bar on my site to share directly to Groups on LinkedIn.

  12. Hey Neil – thanks for this LinkedIn guide; curious about your comment that you can repurpose previously-published content, was a bit surprised you didn’t then speak to how or if there’s a duplicate content issue there. Would you speak to that here in the comments please?

    • David, sure. I would definitely avoid duplicate content. Sharing content on different social platforms is not considered duplication. It’s only when you publish on the web (blogs, pages, etc..)

  13. Hey Neil

    Thanks for making it as such simple. I never analyzed LinkedIn before but I am about to. I only used to share links but not that concerned – by now I see the importance, I’m sure I’ve missed valuable traffic from LinkedIn. I was stuck on Facebook and organic reach is very low, thanks again Neil, this was so helpful.

  14. Thanks as always for the great post. Linkedin is a bit tricky. Given the level of sophistication, your content must be exceptionally good to get noticed there. The sub groups are better for your niche. However some groups are dominated by individuals who created them and that’s a bit of a negative as they tend to block other users out.

    • Rajveer, it is a challenge. However, if you provide great content and are open and connected they will allow you in.

  15. Francisco Rodríguez :

    Hi Neil!

    Honestly i hadn’t even considered LinkedIn as aserious way to attract visitors to my site.
    but now that you put it in these words, i think i will have to dive in to it! lol

    My question is:

    Should i use the same approach i use on my regular posts (I’m use to write “in deep – but easy to read and understand” content) or maybe i should be more technical because of the network i’m into?

    Great post. Thanks for sharing!

    • Francisco, test it out — there is never a one size fits all solution. I would say see what works then iterate from there.

  16. Josue Valles :

    My oh my! What a great post Neil. I’ve seen a huge amount of traffic coming to my site from Linkeding recently and I can’t imagine how it will improve after applying these techniques!

    Thanks for sharing!

  17. Hi thanks for such a great content.I really like it and will follow all your steps you describe in this post.Again thanks.


  18. Never knew LinkedIn could drive so much traffic


    Hi Neil,

    Well, no i did not tried LinkedIn to drive traffic to my blog!

    After reading this informative detailed article now it’s clear to me, that i am missing huge referral traffic from linkedIn!

    Generally i use facebook, Twitter, Google+ to share my content and drive some good traffic from these source.

    However, thanks for sharing this great article with us. Really it is worth to use linkedIn as a traffic driving source.

    Very useful article for every bloggers and webmasters. Keep it up, bro!

    Have a nice day.

    • Minhaj, glad you found it helpful. Thanks for sharing and let me know if you need help with anything at all.

  20. Sonam Asrani :

    Hey Neil,

    Great and comprehensive post indeed. I just love reading your articles, they are so detailed that even a novice can learn by it. Its not the first time that I read and enjoyed your article.

    Driving traffic from Facebook and twitter is a well known and proven tip since everyone uses it commonly. Never thought LinkedIn can be better than those other social networks. I created LinkedIn few days back and followed you also there but Its quite strange for me to know that it can help in driving that huge amount of traffic.

    Thanks for sharing such an informative post! .

  21. Neil, you say: “As a final note, your posts do not have to be original. You are free to copy and paste parts of or entire articles you have written elsewhere.” … This goes against the grain of everything I have ever hear about duplicate content … can you explain more on this, and why it’s okay?

    Almost everything I write for my blog (www.coldcollar.com/blog) would be highly relevant on LinkedIn, because the service I run is a professional resume writing/LinkedIn writing service. However, I have refrained from duplicating on LI because I thought it would be harmful to my blog and/or to my LI content, as duplicate content …

    Many thanks!

  22. Shailendra Prasad :


    I am still not using my LinkedIn connection for business purpose but within 3 months i have grown my network to 25k and now I am blocked as i need to enter email of each person to connect. I was thinking to grow my network to 100k by this year but this restriction is marring my aim. Can you suggest me what to do as they are telling that the restriction will be for life time. Will it be helpful to ask the CEO of LinkedIn Jeff to get me out of this? Please help me.

    • Shailendra, just be patient and the rest will follow. I would perhaps start a new account — sounds like they marked you as spam.

  23. Hi Neal,
    i experimented 6 months ago the success that one post published on a LinkedIn group can have.
    I published the right post on the right linkedin group and people after 6 months is still commenting.
    I got from that more than 2000 email subscriptions (take into account my blog and the linkedin group is in Italian) up to now.
    So I can confirm linkedin if used in the right way can drive lot of traffic.
    Anyway I do not see yet after 6 months a good organic traffic from that post.

    Thank you for the great posts you are writing the last weeks.


  24. Michael L. Mattos :

    Neil, your insight and research is so extremely valuable, thank you so much for your comprehensive review of LinkedIn. I have several thousand connections and have never really marketed. Now that you published this post, I will – I know, duh what was I thinking 🙂

    Thanks for all that you do and continue your mission of helping others succeed!


  25. Sansar Lochan :

    Hello Neil,


    I am your daily follower and do not miss your a single post or feed. I get traffic to my blog http://www.testcurrentaffairs.com from all social networks and I have daily 10 thousand pageviews and around 2-3 K unique visitors, don’t remember exactly!!

    I want to take your suggestion. I have added more than five thousand people on whatsapp group and I successfully get a considerable traffic from whatsapp. But google analytics shows it may be as a direct traffic.

    Is direct traffic to the website not a good practice for a site’s SEO? I have noticed my alexa ranking goes down whenever I get huge amount of visitors to my blog from whatsapp ( I give direct links of blog to them)….is that the reason of the fall-down of my alexa ranking or something else?

    Give me a suggestion how to utilize whatsapp group if I am doing something wrong.

    Thanks in advance.

    • Sansar, direct traffic is always great — if you can’t get direct traffic that is where SEO comes into play. As for Whatsapp — I don’t use it so I can provide guidance as much.

  26. Alejandro Jimenez :

    Hi Neil!

    Great post, I had my LinkedIn account for two years but started using it about two weeks ago, it’s a great tool to find people interested in my niche (Web Design) and also put yourself in front of the decision makers and people with large budgets (I’m a coach too!).

    Also, I mainly use it to network with people in Mexico, and if linkedIn isn’t saturated in the English side is far less saturated in Spanish.

    One thing I do when I get new connections is to send them a message that goes like this:
    “Hi NAME,
    Thanks for adding me to your network, I just validated some of your skills, you can check mine on my profile and If I can help you with anything please send me a message.



    It works like a charm, that message gets me about 8 validations per 8 out of ten people I connect with.

    P.S. QuickSprout is a must read but it’s the first time I leave a comment 😀

    • Alejandro, glad you found it helpful. Looks like you have a pretty solid strategy in place — keep up the great work.

  27. Babsheybell :

    Hi Neil,

    Fantastic article. Originally i was here to check out your writing skills cos sometimes i kindof doubt mine…

    As am typing this cokmemt i have opened tabs of your resources and am set ro read em.

    Back to linked in, I use the network and use it very well. I also downloaded the apo on my device and linkedin current ly sends some ammount of good traffic to my blog.

    I just drive that by posting updates and sharing to groups…. i just posted my article on pulse too.

    I did learn from your article… actually i do have a plan to publish tipa to increase linkedin traffic but not the way you have published yours.

    I definitely will be linking to thia article.

    Thanks a lot for sharing and making it easier for me…

    • Babshaybell :

      I knew there were errors in this comment as i left it when i was on mobile.Wish i could edit it.

      Only thing i could do here is apologize for the errors.


    • Glad I could help. If you come up with any other insights please let me know.

  28. Evelyn Guzman :

    Thank you so much for this post. As usual you made it complete. I had trouble though with Linkedin. Sometime ago, they allowed some posts published on my page about how I earned this and that which is not true. So I tried to check out those posts and they all went to spammy sites. I told linkedin about it and they said they deleted all of them but how can you be sure?

    There is another situation I didn’t like at Linkedin. They notified all my contacts to get linked to me without my permission.

  29. Very informative and detailed post, its very good idea to promote your business blog via Linkedin. Thanks!

  30. Ashwin Reddy :

    Thanks for the article…. Very informative and very good description about how to drive traffic from LinkedIn.Thanks once again

  31. Your style of writing is unique and express every aspect in detail.I always thought LinkedIn was a good social media to promote articles but never knew the real importance and amount of traffic it could drive to our blogs. Thanks very much for sharing such cool stuff.

  32. Thanks for the insights Neil. I never knew that you get do follow links from Linkedin’s publishing platform or that you could reach 20% of your audience that you have worked so hard to build.
    Clearly something to leverage.

  33. Matt LaClear :

    Great post as usual Neil. I do have a quick question for you though. You mention the 4-1-1 rule. When you suggest resharing a group members post are you talking about sharing it as an update or as new post within the group? Sorry for the dense question. Thanks!

  34. Connor Rickett :

    Hey Neil,

    I actually have one addition, just from recent personal experience.

    Take a look at groups, and consider looking to take on a moderation role. I recently took over as one of the deputies on Writer’s Hangout, a pretty good-sized group, as a favor to the owner because he needed a vacation. I was surprised to see the views on my profile, and visits to my business site from LinkedIn skyrocket!

    People have a tendency to assume that you must be someone with authority, if someone with authority trusts you. In my case, the reason I was approached was, “You seem to not be crazy,” but whatever the reason, there’s no cause not to leverage it.

    Hope that helps someone!

    • Connor, thanks for sharing your insights. It’s all about leveraging existing connections to your benefit and being truly genuine.

  35. Another great piece! I haven’t visited your blog for sometime and I noticed that I missed a lot. Your content is very dip and informative. Away from that, I created a linkedin account more than 2 years ago and its been idle. I didn’t think there were so many benefits there

  36. Very detailed and informative post, thanks Neil. It’s interesting, I have been posting content both on my blog and as native articles in LinkedIn and the native articles always receive more click through from my network.

    Do you post all your content on your blog to drive more traffic here or do you balance your posting on LinkedIn as well?

  37. Neil? Yuk I never liked the LinkedIn! Not because it’s much powerful, because I never find any good of it. Thanks for telling us.

  38. Ian Matthews :

    Hi Neil,

    Once again great post by you. Now I will try to promote my website in LinkedIn. I think it will be beneficial for us.


  39. Also I just noticed your current social media plugin on this page doesn’t have sharing to LinkedIn as an option. This post would be perfect for sharing there.

  40. Great post Neil. Even for our company Seven Boats we have seen the same; we have put much effort on FB but the referral traffic is low whereas with little effort on LinkedIn via pulse and share update, the referral traffic / conversion is far better. Even quora and Instagram yield better result. Thanks for the post and stats.

  41. Hi Neil,

    Great post – very useful, especially for those organisations and people who are still yet to hop on board with LinkedIn. There seems to be a growing market here in Aus for those who want to learn how to use LinkedIn effectively, too, so we’ve actually started hosting LinkedIn workshops for a few clients who have requested them from us.

    To help spread the message of the power of LinkedIn, we also quoted you on our Facebook page.

    Thanks Neil!

  42. Hi Neil,

    great article! Probably a stupid question, but if you write linkedin post, which has even the chance to be picked by Pulse, isn’t it ultimately driving traffic to linkedin, instead of traffic to your blog?
    I.e. is it possible to have post in your blog (e.g. blog.companywebsite.com) and to post it in linkedin, and be picked by Pulse? All examples which I see in pulse are directly posted in linkedin, instead of authors’ own blogs …?


  43. Aarti Agarwal :

    hello Neil
    Once again great post-Great Tutorial and Easily Guide me For Generate Traffic Linkedin Platform Most popular Great idea Good Job Thanks Dear For Sharing me

    Have a nice Ahead

  44. Cloris Kylie :

    Thank you for another great article, Neil! I was thinking about the average likes/shares for articles posted on LinkedIn vs. on LinkedIn Pulse, and it would be interesting to know the median values instead. I’m saying this because in my network, I usually see an average of 30-100 views per post instead of 900. I think the posts by influencers might be skewing the data. Thoughts?

    • Cloris, that could be it but at the end of the day your own content will speak for itself. Make sure you are focusing on headlines and the content quality.

  45. venkatesh khajjidoni :

    Hey Neil,
    Great article on LinkedIn. This article keeps me up-to-date on LinkedIn strategy. I can’t comprehend your articles at first reading. So, i usually clips your articles in Evernote to read further.
    Thank you very much GREAT MARKETER.

  46. Thanks Neil for the wonderful article about LinkedIn, it’s great to read this and surprisingly I’m getting good amount of traffic to my site http://www.newskart.com

  47. Victoria Terrinoni :

    I really appreciate this article. I am still trying to figure out the best use of social media. One question — I have many connections who are personal friends and not really related to my niche. Should I be concentrating on my niche more than my personal connections?

    Thanks again.

  48. Mitch Mitchell :

    Intriguing stuff. I’ve been sharing articles on LinkedIn for some months now. Initially they were getting tons of views but lately I’m down to fewer than 20 most of the time. I haven’t changed strategies as far as what I’m writing, but I’m now starting to change some strategies as the marketing and publicity piece goes. I picked up a couple of things here that I’m going to give a shot at; thanks.

  49. Maikel Michiels :

    Awesome article Neil. I didn’t even know that LinkedIn had it’s own publishing platform. Just one thing though: When I go to LinkedIn I don’t see the option to publish a post like you’ve shown above. Is there some sort of requirement to be able to use their publishing platform that I’m not aware of?


  50. Neil, you nailed it again, awesome !

    I was hoping to see the post clicking on the image,
    ( i mean the one right below the post title ) but the
    image got open in the same browser tab instead.

    You might know it already, is there any specific
    reason to do that ?

  51. Elvis Michael :

    I don’t mean to put Facebook and Twitter down, but personally I find that LinkedIn kicks butt in my niche. It’s not surprising either, considering I cater to online entrepreneurs (bloggers and writers) who want to improve their online presence and overall success.

    Facebook and Twitter definitely have their place (viral sites like BuzzFeed proved that). But to anyone that caters to other professionals, LinkedIn is the absolute best place to put your energy into.

    My only regret is not having joined sooner, and this blog post just motivated me even more than I already was. You hit another homerun, Neil.

    – Elvis

    • Elvis, at least you know which channel provides you the most value. Just keep up the great work and the rest will follow.

  52. Cheyenne Webster :

    I am new to SEO and link building and I have only just come across your blog posting- I WISH I had sooner, thank you

  53. LinkedIn is vital for my niche specially LinkedIn groups. Thanks Neil

  54. Hi Neil!

    Another phenomenal article. Thank you! Do you recommend publishing the same content to multiple groups? If not, is there a limit on how many groups you should publish the same content to?

  55. Thanks Neil! I found this blog really interesting and informative. As an entrepreneur and business owner myself trying to expand my professional network and connections, I picked up some really useful tips on how to create interesting posts and discussions.

    • Gavin, glad you find it helpful. I try to provide as much information as possible so that like minded people can have an edge when they go out and network. Let me know how it goes!

  56. Abhishek Kumar :

    Hi Neil,
    Thanks for such great content. This was an eye opener. I never really cared for LinkedIn because I never felt the urge to connect seriously to someone on a so called social platform. I hadn’t been serious about LinkedIn until recently when my freelance wring service required me more connections.
    All I can say is your post just gave me a barrel of adrenaline on my nerves. I hope this explains how excited I am reading your post.
    Hope one day i will as great traffic as what you are getting 🙂
    Thank You

    • Abhishek, glad to provide that extra jolt of motivation. Keep me posted on results and best of luck!

      Looking forward to hearing more from you.

  57. Hello Neil,

    I wrote a blog on same topic, can you please review and provide me some valuable tips on it.


  58. Wow such a detailed article on LinkedIn. This is exactly what I am looking for before starting using linkedIn. Thanks for this Neil.

  59. Hi Neil,

    Thank you for guiding me to this post. You said we can copy partial or entire article content from our blog to linkedin post. Does this not be looked like duplicate content by google?

    • It is but as Google mentioned they don’t penalize for duplicate content. They penalize for low quality content.

  60. thanks neil for this great article. just to add, linkedin is a liitle bit more complicated than most social media but great for targeted audience, needs a lot of hardwork. you have to be very active to succeed here. post status update several times weekly, dont spam your network, post article links to your blog, if you dont have your links to post weekly post other people’s links.

  61. Thank Neil !
    Great Article!! I am generally active in some of LinkedIn group and I use to engage people and share my http://www.humanisethebrand.com posts .. recently suddenly one of my post started getting huge traffic from one of the group. I was curious about how it happened.. now things are clear !!

  62. Hi there Neil. I don’t know what to say…amazed. I’m learning social media marketing, your guides helps me a lot. Many of your contents are bookmarked in my browser. You know what, i had never before read so long guides, i was sick of them but yours is something different. Enjoyed reading and i will continue doing this. Your professionalism and the way you are writing bought me. You got one more regular (not just visitor) but reader. Thank you!

  63. Thanks for the marvelous posting! I definitely enjoyed reading
    it, you could be a great author.I will make sure to bookmark your blog and will eventually come back in the future.

    I want to encourage you continue your great posts, have a nice weekend!

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