9 Formatting Tactics That Will Double Your Readers’ Average Time on Page

image19

I’ve been through it all. From publishing posts that no one reads to posts that get thousands of views and hundreds of comments within a day. 

Putting in time and effort into writing a post and then getting an average time on page of 10 seconds sucks. 

When I write a post, I want readers to take 10, 20, or even 30 minutes out of their days to read it word by word. I know that not all readers will do that, but if a decent chunk of them do, I’m thrilled. 

On a typical blog, only about 2% will spend more than two minutes reading a post.

Fewer will read the whole thing. The good news is that yours doesn’t have to be a typical blog—it can be better.

There are many factors that affect how much time the average reader will spend on one of your blog posts:

  • load speed
  • interest in topic
  • quality of writing
  • quality of presentation (i.e., formatting)
  • length of content

These elements are all more or less under your control, so it’s important that you take the time to understand them. 

In this post, we’re going to focus specifically on the quality of your presentation. 

Download this cheat sheet about 9 formatting tactics that will double your readers’ average time on page.

I’m going to show you 9 most crucial and often missed formatting tips that can make a big difference to the average amount of time your readers spend on your page. 

1. Forget blog width, focus on this instead

Imagine if a blog post was printed on a page the size of a giant movie poster. 

You would have a heck of a time trying to read the whole thing, having to constantly look back and forth, trying to find the next line.

It would be slow, frustrating, and hard to retain information this way. Not only that, if someone walked up to you with it and asked you to read it, it’d probably be intimidating. 

The same thing happens when you make your blog post too wide. I am sure you noticed that the page in Microsoft Word doesn’t take up the whole width of your screen. Same concept. 

Now, let’s take it to the other extreme: imagine if you wrote one word per line. It’d make it harder to connect words and sentences together. Additionally, you’d be scrolling non-stop. 

So, the optimal setup is obviously somewhere in the middle. 

Luckily, we can transition from theoretical concepts to the actual research data.

study of reader comprehension found that:

  1. When someone is reading slowly, lines of about 55 characters per line are best.
  2. When someone is reading fast, lines of about 100 characters per line are best. 

When I say “best,” I am talking in terms of reading speed and comprehension.

image25

It’s important that you consider both of these reading types when you write a blog post.

Why? Because a small portion of readers will read your whole post, practically word by word. 

However, most Internet readers are skimmers. Readers only read an average of 20-28% of a post, even if they like it.

With the huge amount of content being published, over 2 million blog posts per day alone, skimming is necessary. People skim to read the key points of an article to see if they are interested. If they are interested, they often go back and read the article more slowly. 

When you optimize your content for skimmers, they will be able to understand more from quickly scrolling through, which gives you a better chance of grabbing their attention. 

So what’s the best width? I think it’s safe to say that each line should hold somewhere between 55 to 100 characters. Every letter, space, or punctuation (comma, period, etc.) count as a single character.

Some claim that around 66 characters per line is ideal, but I’ve found that a bit higher works better for most blogs. 

There’s two more factors we need to consider here: font size and font typeface. 

The bigger your font, the fewer characters will fit on a line. Similarly, some fonts are wider than others. 

First, pick your font, which you’ve probably already done. 

Then optimize your blog width. In general, somewhere between 500 and 650 pixels is ideal. Quick Sprout falls near the upper limit of this range.

Before we do any testing, see if you’re doing okay already. Copy a single line of one of your previous posts into a character count calculator.

image01

Note that there will be some variation based on which line you choose. You can check four or five lines to get a more accurate average.

If you already fall within that 55 to 100 character range, it’s up to you if you’d like to change it at this point.

Assuming that you’re not in this range, or are at the very low end, here’s how you can optimize your font size and blog width.

Step 1: Pick a blog width

Unless you are very comfortable modifying HTML and CSS, or you have a developer, it’s usually the easiest to change the font size unless your blog width falls out of that 500-650 pixel range (pretty rare).

I can’t show you how to easily change the width of your blog because it depends on the exact theme you’re using. Font size is much simpler.

Step 2: See what 100 characters looks like

In both Chrome and Firefox, you can bring up an element/page inspector using the shortcut “Ctrl + Shift + I”. You can use this to dig around and play with the code on your blog a bit (don’t worry, none of it will have any effect on your actual blog).

Alternatively, right-click on a sentence and select “inspect element” to bring up the inspector. If you use the shortcut, scroll through the HTML until you find the paragraph tags that contain a sentence in your post.

image12

Next, left-click (the normal one) on any element that contains a sentence in the inspector.

Then, right click that sentence and choose “Edit as Text.”

Highlight the entire sentence, delete it, and then copy and paste this example phrase that has 100 characters (without the quotation marks):

“This is a line of words that has only 100 characters in it. Copy it to test font sizes on your blog.”

Then press enter to see the changes reflected on your screen.

image20

If you want your blog to be 100 characters wide, it should accommodate this example phrase perfectly. Adjust the phrase if you would like fewer characters.

On the character count test that we did earlier, I saw that Quick Sprout was set up to fit about 100 characters. No big surprise that this sentence fit almost perfectly.

But if the sentence did not fit as you’d like, you can also preview different font sizes using the inspector, so don’t close it yet.

With that sentence highlighted in the inspector, look on the panel on the right. That’s where you can see the CSS.

Scroll down, and look for a “font-size” property that doesn’t have a line through it. Assuming you have a responsive theme (which you really should), it’ll look something like “font-size:X.XX em.”

If you can’t find it, you can also click the “+” sign at the top of the CSS section to create a new property. Then, click inside the new curly brackets – {} – and type in “font-size:1em” to start.

To change the font size, left-click the number (the “X.XX” part), and type in a different number. A bigger number will make the text bigger.

image26

Press enter after each change and keep adjusting that value until you’re happy.

Step 3: Make the changes

Once you’ve found your ideal font size, you need to make the change in your admin panel, whether you’re using WordPress or a different platform.

First check your theme options as there’s usually an easy setting to change font size.

image31

Otherwise, you’ll have to add the CSS to your CSS code in the editor, ideally in a child theme.

image27

2. Is it time to ditch the sidebar?

The sidebar is such a standard feature of blogs that it’s rarely thought about, but that’s a mistake.

The average sidebar is barely ever used by visitors. Even a highly optimized sidebar like Brian Dean’s at Backlinko only gets 1.9% of visitors clicking on the most important element:

image13

Okay, so why does this matter? The problem is that your sidebar is a distraction, especially to new readers.

The time that you have to capture a visitor’s attention has become increasingly short. It’s under 4 seconds now.

image23

A new visitor may spend anywhere from 1-2 seconds looking at your sidebar, or about 25-50% of your window of opportunity to get them to do what you want.

There are a few good case studies that support the idea of removing your sidebar. Brian Harris was able to improve his email opt-in rate by 26% on blog posts by removing his:

image03

Impact Branding & Design also tested this idea. They went from this complicated sidebar:

image08

to this:

image15

By doing that, they were able to improve lead volume by 71%.

What those studies confirm is that a sidebar can be a distraction.

On a landing page, you definitely should not have a sidebar.

On a blog, you’ll have to test it. In most cases, I believe it will increase the average time on page for your posts. As we saw, it might also increase your email opt-in rate.

Personally, I like being able to include my bio on every blog post (in the sidebar) to help build my brand and be more memorable. But that doesn’t mean that it is or isn’t going to be right for you.

Split test having a sidebar and not having a sidebar. See if the results indicate that you should drop the sidebar altogether.

3. Images can be an asset or a distraction

I’m a huge fan of images, but you need to use them in the right way.

Proper image selection will have a large positive impact on the amount of time your visitors spend reading your blog posts.

The former Director of Product Management for PRWeb analyzed thousands of press releases to discover the impact of images.

He found that press releases with no images had an average time on page of 2:18. However, press releases with at least one image had an average time on page of 2:47.

image29

Even if you don’t pick the best pictures, being able to break up your text is bound to have a decent effect on your time on page.

Image guideline #1: Use the right type of images

Based on that analysis, any picture seems better than no picture, but there is a difference between different types of pictures.

I looked at 41 blogs across a variety of niches to find which types of images were shared the most.

The best were hand-drawn and animated images. Following that were graphs, infographics, and stock photos.

Some of those image types aren’t realistic. Are you really going to include five hand-drawn images or infographics in a post? Probably not because they’re expensive. Even if you have the skill to make them yourself, they take a lot of time to make.

But graphs? You can easily find a few useful graphs from research you cite. Graphs are fantastic because they are not only interesting but they also force the user to take a few seconds and figure out what’s going on.

What about stock photos? I don’t recommend just using plain stock photos, but you can buy these for $1 or less if you know where to look. You can even customize them to look better and grab more attention. Check out my guide to making inexpensive custom images if you haven’t yet.

Image guideline #2: Use the right number of images

Imagine if I used one picture for a 5,000-word article. It might help the time on page a bit, but I doubt it would do much.

At the same time, having 100 pictures for a 1,000-word post would be ridiculous unless you write for BuzzFeed.

Blog Pros looked at 100 most popular blog posts to find similarities. They found that the most popular articles had one picture for about every 350 words (3.2 images per 1149 words).

image16

Remember, that’s just an average; some had more. You’ll notice that on my posts, I probably go closer to one picture for every 200 words.

Finally, you also need to consider page speed. If you overload your post with pictures, it will take longer to load. It is very important to use a high quality content delivery network (cdn) and fast hosting if you plan to use a lot of images in posts.

You should also be optimizing the file size of your images.

4. Creative ways to break up your content

Part of why images are so great at increasing your visitors’ average time on page is because they break up your text.

No matter how good you are with words, no one wants to read a wall of text because it’s boring.

While images might be your primary way of spacing things out and varying your reader’s experience, there are other effective ways of doing this that give you even more diversity.

Option 1: Lists

Most find that lists are easier to read than normal text. Additionally, you have many different list options:

  • lists like this one also break up the text
  • numbered lists provide some extra variety
  • you can also use custom bullets 

The guys at Authority Hacker have a solid blog design and style. Custom bullets are a part of it:

image10

Changing your standard round dot bullet to something like a green checkmark will require some custom CSS. 

For example, this is the CSS of the bullet points in the picture above: 

li {

list-style-image:url(“images/ul1_m_green.png”) !important;

} 

The “list-style-image” property tells the browser that you’d like to use an image for your list (the HTML for lists is “li”). 

The “url” element designates the URL of the image you’d like to use. Finally, the “!important” tells your browser to override any other list style properties. 

A custom bullet image doesn’t have to be complicated. That simple checkmark looks great. You can either create your own using a tool like Canva or buy a simple icon at the Noun Project. 

Option 2: Embedded social media

What’s better than an element that breaks up your text? An element that can also get you additional traffic. 

Embedding social media elements is becoming more and more common because it works, especially now because the web hasn’t been saturated with them yet. 

The easiest way is to use a plugin like TweetDis. That’s the latest one we’re trying out on the Crazy Egg blog, and it seems to be working pretty well. Here’s what it looks like (box design 4 if any of you try out the plugin):

image22

It stands out, breaks up the text really well, and gets the post a few extra tweets. What’s not to like? 

If you don’t want to use a plugin to embed Tweets or Facebook posts (or other social networks), most networks provide a way to embed a specific share. They will still function almost as well (sometimes better) but are a bit more of a pain to use. Here’s a good guide that outlines the process.

Option 3: Tables

Although the application of tables is far more limited than the other options, they provide a nice mixture of image and text elements. 

Tables are useful when you’re writing an article that compares multiple things. The best free option for WordPress that I’ve seen is the TablePress plugin:

image11

Again though, if you are familiar with HTML and CSS, you can create your own custom layouts as well.

Option 4: Quotes

In addition to breaking up text, quotes add credibility to your article. If you have an opinion on a topic but aren’t an authority in that niche, you can quote an expert with a similar opinion, and it will be taken more seriously.

image09

There’s one more aspect of quotes that I love, and it’s that you can also use them as part of your promotional strategy. Contact anyone that you quote in your article (if possible) after you publish your post, and let them know. Then, politely ask for a share if they like it.

Alternatively, contact authorities in your niche before you publish your post, and ask for a quote on a specific topic. When you send them the post later, they are much more likely to share it.

5. Lead your visitor through your page

For most blog posts, it’s a case of: here it is, read away.

That’s what starts the skimming for a lot of people.

You might’ve noticed that in my advanced guides on Quick Sprout (which are very long), I don’t leave navigation to chance. In some of my guides, I even include a dotted line in the background that takes you from section to section:

image14

Another subtle tactic I use is I include downward-facing arrows when possible. Again, these direct the reader’s attention down to the next section so that they keep reading.

image00

Finally, this isn’t just a tactic for blog posts; it’s used by copywriters for landing pages as well. Take a look at the initial landing page for Air Story that was written by Joanna Wiebe of Copy Hacker:

image02

Look at the person in the background. It’s been proven that faces in pictures attract attention. We also naturally follow their eye-line, which in this case is to the call to action.

If you’re using pictures of people in your blog posts, try not to have any that are looking up: that kills your reader’s momentum. Either have them looking sideways, towards the reader, or down towards the next section.

6. Give skimmers a chance to re-engage

Remember skimmers?

They’re the ones hopping and scrolling through your page instead of reading every word. You need to win their attention.

To win their attention (and subsequently convince them to go back and read your post in full), you need to take advantage of the elements in your posts that stand out.

We already covered images, and that’s a great start. But there are two other elements that are also important.

Element 1: Colored backgrounds

While it takes some extra effort, I’ve found using colored backgrounds is an effective way to grab attention.

In my definitive guides, I used background color changes to signify a new section. It’s as if it’s saying: “Hey skimmer, check out this before you keep scrolling.”

image07

Element 2: Take full advantage of your subheadlines

Subheadlines (your H2s and H3s) stand out by default. They stand alone on a line and are usually bolder and bigger than the surrounding text.

image30

The worst thing you can do is to write a really basic and plain headline. Instead, take extra time and care to create powerful subheadlines.

For example, if I called this section “Backgrounds and Headlines,” very few skimmers would stop.

But with a title such as “Give Skimmers a Chance to Re-Engage,” a decent portion of the readers will get curious and at least start reading. Then it’s up to me to convince them to keep reading by giving them useful content.

7. Give users control over their visit

One of the main reasons that skimmers skim is that they are unsure if they are interested in your article.

Maybe they already know a lot about the topic you’re writing about and aren’t sure if you’re adding anything new. Or maybe they’re just interested in one or two parts of it, and not a full article.

If you can show these skimmers exactly what’s in the article, they are going to find what they’re looking for easier. This stops them from entering “skimming” mode, and it also prevents them from missing what they’re looking for.

The most effective way to do this is by either explaining the article in the introduction or by having a table of contents.

I’m going to outline 3 different types of table of contents, but they can all work well, so pick whichever one seems appropriate for your posts.

1. Standard Wiki-style table of contents

Wikipedia isn’t pretty, but it’s brilliant from a usability point of view. All of its articles feature the exact same simple table of contents.

You can manually create it if you want to learn a bit of simple HTML and CSS, but it’s much easier to install a plugin like Table of Contents plus. A simple click of a button will automatically grab all your subheadings and create a table of contents:

image21

2. Text- and link-based table of contents

Sometimes headlines alone aren’t descriptive enough, especially if you’re creating a huge guide.

I’ve tried out a few different methods and found that one of my favorite ways to start a guide is an introductory table of contents that mixed descriptions with links.

image04

You could also do this on a much smaller scale in a single blog post with the simple HTML code I mentioned earlier.

You can link to any point on a page pretty easily. To do so, just add an “id” tag to any HTML element (div, span, p, a, img, H2, H3, etc.).

For example:

<h2 id=”tip7″>7. Give Users Control Over Their Visit</h2>

Then, I could link to it from anywhere in this post by referencing that id in a link (an <a> tag):

<a href=”#tip7″>This link will take you tip 7</a>

Create links for all the important areas of your post, and put them together in your intro as you see fit.

3. Image-based table of contents

I came across this type of table of content recently, and I love it. It’s a creative way to get the attention of your readers and direct them to the sections they’ll appreciate the most.

Here’s what it looks like:

image06

This would take some time to put together, using the link HTML code I showed you in option 2 and some CSS to get the layout/color correct. However, you could re-use it in the future with ease.

8. Showcase alternative content formats

I’m a big supporter of giving the reader (you) as much control as possible. You’re the only one who knows what you like the most and what you’re interested in. The same holds true for your readers.

On top of navigation options, you can also give your readers the choice of the format they want to consume your content in.

A single topic could be covered in:

  • an article (text/images)
  • an infographic
  • a podcast
  • a video
  • a slideshow

If you plan ahead, you can create your article in more than one format before you publish it. This allows readers to pick their favorite format. Some like to listen; others would rather read.

Keep in mind that having content in multiple formats, also known as repurposing, can help expand your promotion options as well.

Let’s go through a few examples of it.

First, a small infographic in an article:

image24

Infographics don’t necessarily need to be as huge as standalone posts on Quick Sprout are. If you do have a large infographic, you can also clip the relevant part to a section in your article and just include that.

If you haven’t seen, CopyBlogger has recently adopted podcasting like madmen! Almost all of their content is hosted on their new Rainmaker.fm podcasting platform.

The problem for them was that many of their visitors prefer to read. Considering that a large part of their audience are writers, there’s a huge chunk that simply prefer reading. In addition, podcasting is a fairly slow format, which often takes 10 minutes to say what you could read in five.

The team at CopyBlogger anticipated this problem and decided to offer their content in two different formats. You can listen to the podcast as the first option, or you can read a well-formatted transcript below.

image28

Finally, you can also do the opposite, like we do on Crazy Egg. All the content on the blog are traditional articles, which are published once every weekday. However, at the bottom of certain posts, there’s an opportunity to download a podcast version of the post (3-4 times a month).

image18

Think about which formats work best for the topic you’re writing about and what your audiences prefers.

You can try out a few different formats over the course of a few months and then stick with the ones that perform the best.

9. Read your visitor’s mind to ramp up results

The eight tips above show you what you need to do, but not exactly how to do it.

If you really want to maximize the amount of time your readers spend consuming your content, you need to test.

First, come up with a hypothesis

Always have a reason for including or changing something. I’d recommend starting by trying these tips on an older post that gets fairly steady traffic.

You might want to start with adding a table of contents. Your theory, for example, would be: a table of contents should prevent readers from missing what they’re looking for.

Second, you need to test it

You could simply make the change and compare your new results to old ones, but that isn’t the best option.

Ideally, you would use a tool like Optimizely to create 2 different pages (1 the same, 1 with a table of contents) and split traffic to each option.

image17

Third, look at the results

After you’ve had a significant amount of traffic read the post, you need to look at the metrics you’re most interested in:

  • average time on page
  • bounce rate
  • pages per visit

That’s how you determine if your change truly helped. A winning change should result in positive improvements in at least two of the three metrics above (ideally all three). Not every test will win, and that’s why it’s important to keep testing new theories after.

Finally, determine why you got the results you did

This is the trickiest part, but it is essential to maximizing your engagement improvements.

The only way to determine the underlying reasons of why your results changed is to use heatmap software (obviously, I’m partial to Crazy Egg).

image05

You could use the software to look at:

  • which percentage of readers used the table of contents
  • how much attention was given to the table relative to surrounding text and elements (e.g., the sidebar)
  • which table of content links were clicked the most

Once you think you understand how the new modification affected your readers’ behavior, you can come up with a new theory. If your initial experiment already won, you can develop a theory on how to improve it further (split-test the size, color, or format, etc.).

Testing never ends!

Once your traffic reaches a high level, you can then hire a conversion rate optimization expert to execute all these steps for you. Until then, you’re on your own.

Conclusion

The average time that a reader spends on your pages is one of the most important metrics for an online business.

On top of that, it’s one of the most important feedback mechanisms that lets you know if people are benefiting from your work.

If you use even a few of these nine formatting tips, you can more than double the average time on page for most blogs, which is huge.

Think about the difference that kind of engagement would provide, not just for a single post, but for every post you write in the future.

Then, make a list of which of these tips you’d like to try in your next post so that you don’t forget. I’d love it if you came back and let me know how it went.

But first, one more thing: I’d be really interested to find out which of these tips is the most useful or surprising for you. Please let me know in the comments below.

Did you know Quick Sprout has software to optimize your website for search engines?

There are important changes on your website that will grow your traffic. Quick Sprout tells you how to make those changes.

Comments

  1. Deepak Rana :

    I agree with you Neil Bro.All the steps you have mentioned in this article are essential for evey blogger.If you can double the time of your blog post reader then what you need more 😀
    Apart from that- focusing on SEO optimized article can help you. Here i wrote a article on that.
    Here is the link- http://shouterbuzz.com/9-proven-tips-write-seo-friendly-articles/
    Thanx Neil Bro. Loved your article????

    • Deepak-

      I hope you don’t mind some feedback, but the blog post you linked to is riddled with grammar and English-usage errors. I didn’t even read the entire post because it was so distracting.

      Sometimes it’s easy to forget “step 0. Before you worry about stuff like page width, you need to make sure to be publishing grammatically correct content. Sometimes that might mean hiring a proofreader.

      Sorry to jump in and reply to a comment on your blog, Neil, and feel free to delete my comment if you think it’s out of line.

      Deepak–this isn’t intended as criticism. The advice about improving the grammar in your writing is meant to help you have a better shot at success.

      Randy

      • Randy, I think you have a valid point. However, I think Deepak did a good job of outlining some important tips and points. The next step he can do to improve is to work on grammar as you mentioned — that comes with practice of course.

  2. Nicci Bateman :

    Neil!

    Your posts recently have been amazing!!! I learn so much just from reading your posts. Its like my marketing bible 😀 only with a step by step feature haha

    Thank you

  3. Hamza Adams :

    another insightful and useful post thank you for all your effort and I do really feel that your not doing that for the content marketing and all those technical words, but you do it cuz you really love helping people.

    i just start my own blog and I’m going to implement all your tactics

    thank you again really loved all the information

  4. Josue Valles :

    Hi Neil, great post and great advice, I’ll apply some of the insights you shared today. Just shared on social media!

    I’ve another tip:

    I’ve found that if you remove sidebar and distractions from the page, and then align your content to center, people can focus more on the reading. Therefore, they spend more time on your page.

    I did it on my blog and works extremely well.

    It really depends on the audience you have, but for me worked great, you can try it out.

    Cheers!

    • Josue, thanks for the tips. I think they will will come in handy for all the readers. Looking forward to hearing much more from you.

    • I think he covered this in the Brian Harris and Impact Testing and Design examples!

      Awesome post Neal. I’d be interested to read a post about your content creation process, unless you already have one?

  5. Nilantha Jayawardhana :

    Great post Neil. Thanks for sharing it.

    I agree with your idea. Readers’ average time on a page depends on several factors like:

    load speed
    interest in topic
    quality of writing
    quality of presentation (i.e., formatting)
    length of content

    These elements are all more or less under your control, so it’s important that you take the time to understand them.

    Quality of the writing is very important to stick readers to the article. I wrote a blog post about 4 Unmissable Content Writing Tips. Let’s see the four basic weaknesses which from many websites and advertisements is missing.

    http://www.woblogger.com/content-writing-tips/

    A lot depends on the little things. Think about it, if you skip the salt from the soup nobody would like it…

    • Nilantha, great point — the sauce is the essential element that should not be overlooked. It’s important to focus on all the things that will provide value then go from there. All the points you mentioned are very helpful.

  6. Vishal Kataria :

    Couple of questions Neil.

    1.) Does the sidebar fail to convert because it appears at the bottom of an article on mobile browsers, and those are what most people use today?
    2.) Does adding the ‘click to tweet’ plugin really increase the number of people sharing an article? Personally I find it annoying. And I’ve never seen you use it.

    Thanks in advance.

  7. I’m also testing the layouts to see what works and what don’t at my news site and I found that still the sidebar is need to be there.

  8. Onlinegusto :

    I’m a skimmer. But I dont use H2 tags enough to get people like me back.

    Thanks for that Neil.

    Also loved the eyes thing, your asian on the right always gets me!!

    Going to look into A/B testing side bars or not.. Suffering from a terrible bounce rate on one of my sites homepages though and my clicks are coming from the sidebar.

    Always love your content.

    Thnks
    Online gusto

    • Thanks for the feedback. Glad you found it helpful. It’s always about catching the attention of your audience in the best way possible.

  9. The most useful tips in this post had to do with eliminating the sidebar entirely. I’ve been seeing this more often on blog, but I had to be thumped in the head with someone saying, “It’s okay to get rid of your sidebar” before I “got” it.

    I read a great book by John T. Reed about self-publishing how-to books. One piece of advice he gave was to place a dollar bill on the page. If the dollar bill doesn’t cover up any headings, bulleted lists, bolded text, or images, you need to reformat the page because you have walls of text.

    You could probably do the same thing with a blog post. In fact, maybe someone could make a dollar bill app to use for this purpose?

    One thing I’ve noticed that I prefer now that I’m getting older and my eyes are getting weaker:

    Larger fonts.

    Small fonts have just gotten really hard for me to read. If a font is too small, I just skip the page entirely.

    Also, I hate slideshow content that’s designed to maximize pageviews for advertising. I now have a policy in place to never link to such content. And I refuse to read it, too. I’m not sure what the science is behind it, but I know that for me, it provides a lousy user experience. These types of sites also place their advertising eerily close to the “next” button so that you sometimes accidentally click on an ad.

    Lame.

    I know that’s slightly off-topic, but it’s just a Web design trend I’ve noticed over the last year or two that I particularly hate.

    • Oh, yeah–I’m going to share this one on Facebook, too. Get ready for the deluge of traffic THAT will bring! 😉

      • Randy, thanks for the valuable feedback. The slideshow really is hit or miss with a lot of sites — sometimes it works well sometimes not so well. Thanks for sharing.

    • Randy, could you go over that Dollar Bill bit again for me please – as I’m not quite sure I followed it (but it does sound interesting).

  10. William Zimmerman :

    Neil,

    Great article!!!!

    I am going to keep the sidebar off.

    Thanks very much and have a great rest of the week!!

    All the Best,
    Bill Zimmerman

  11. Biggest surprise in this piece for me is the theory on “Lose the Sidebar”…
    Exciting takeaway idea in this one for me is “Graphics as Table of Contents”…like it a lot!
    Thank you for always useful information…

  12. Dear Neil, great post and advice. It seems like a have a lot of work to do from reading this post, but Its all good.

    Thank you
    Dave.

  13. One tip I would add is don’t make your header fixed and 116px high. Every time I read Neil Patel’s personal blog I need to go into chrome dev tools and delete the header bar. Come on man… you are better than that.

  14. Love this article and all the tips and strategies for formatting our blogs and articles. I especially have been testing out different variations of what you share here and will certainly incorporate some of the other suggestions you have made as I think they will make a huge difference in my visitors page time.

    I’ve noticed that these ‘speed blog posts’ apps and software are hitting the internet and often wonder why do people always have to be in such a hurry! When you can push out good quality content that is really helpful to your readers and audience, for me, that is the key to having success with your blog. Appreciate this information Neil, always enjoy learning more and more from you!

    • Lynn, thanks for the feedback and valuable tips. Let me know how it works out once you have incorporated the suggestions. Looking forward to hearing from you.

  15. Thanks a lot Neil sharing your thought.

    I also Agree with your point. All blog need “quality of writing” as well page load time. I also implement in my webpage. currently My webpage load time less than 1.0 (S) Website : http://www.webleonz.com/services/seo-company-usa.html. It’s a very inportace for users. also agree quality of writing , presentation and length of content.

    We also testing the layouts to see what works (A/B testing) side bars or not..

    One again Thanks a lot for sharing your this post

    Thanks
    Tejas Shah

  16. B Ranchordas :

    Good article…and I particularly liked scanning thru the post in the first read to get an overall idea of the post and then I dug into the two sections thats were of interest to me.
    Got a lot out of the heat map for a landing page…

    I also learnt about the images used in the post. I always used to use images of people where they are looking directly at the reader (I get good bounce rates on pages that have those), but now will be testing out images of people looking a things to draw attention to like an optin box or a video to play or things of that nature which will engage the reader.

    • Thanks and I am glad you liked it. It’s all about catching the audience’s attention — that’s what will provide the most value at the end of the day.

  17. Antoniya K Zorluer :

    This is an amazing article, Neil! You definitely know how to keep your audience reading, I read it all. Really appreciate the effort you put in writing these awesome tips, they make a difference and are actionable. I especially like the fact that you always back up your recommendations with research, something I can improve on.

    • Antoniya, glad you found it helpful. Looking forward to hearing much more from you. Let me know if you need help with anything else.

  18. Farcas Gelu Danut :

    Sidebar or no sidebar for affiliate marketing website?

  19. Francisco Rodríguez :

    Hi Neil!

    Great post.

    Two things seem to work pretty good for me. Not just to keep visitors longer on the page but on the blog in general:

    1- Recommended posts
    2- Internal linking (Just like you often do)

    Question: Do you think than inserting subscription forms in the middle of posts can work as a method to break the length of a long post, or is it some kind of distraction from the content?

    Thanks for sharing your experience!

    • Francisco, I think it can definitely help. Sometimes it’s the best way to catch your reader’s attention. Try it out and let me know how it works.

  20. Check out http://www.fontawesome.io for a simple way to incorporate icons as text. 🙂

  21. Okay, I’ve got to say it….these posts are getting to long for me.

    I understand the reasoning behind the long articles, but I work in web, and my attention span can’t hold out any more with the length of these posts.

    :-/

    • Etoille, sorry about that. If you don’t have the time you can always skim the headings.

    • Paul @ Outsprung :

      Haha for a few of these recent posts ive been thinking the same.

      It’s not that they are boring its just frustrating that i know your articles are so insightful and helpful but i dont have the time to read the 4000+ words.

    • Gotta agree here that your posts are too long. It’s a bit annoying to have to wade through the fluff to get to the main take away points. Don’t get me wrong, you pump out some killer content, but you could make the same impact in fewer words IMO.

  22. Dr. Rin Porter :

    Neil, the research findings and detailed information in your posts never cease to amaze me. I don’t know how you do it. You publish epic amounts of content, and every one of the posts is worth reading closely. I am in awe.

    Rin

  23. Roberto Ortiz :

    The number of words per paragraph, is a good idea to me.

  24. Ritoban Chakrabarti :

    My personal favourite is the getvero example of coloured blocks pointing to the tips in his article. I saw this article cited on Backlinko as well as a part of their Skyscraper strategy case study. I’ll try this in my next post.
    Great post as always Neil.

  25. I loved the whole article Neil, but hey, is taking off the sidebar really a good choice?

  26. David Throop :

    Neil,
    Thanks for taking the time to develop and break this down for us. It’s a wealth of information, but two major takeaways for me, however subtle they are, is the idea that images with faces and arrows.

    I’ve never thought about the subtle directions that both faces, and thereby the eyes of the person, as well as downward arrows, can direct the reader’s attention. It makes perfect sense and a tactic I can’t wait to implement.

  27. Thanks Neil for another amazing article. I will try to ditch my sidebar and see how it will work out for my blog.

  28. The sidebar/no sidebar debate always gets me. I’m seeing no sidebar done recently and really like it for certain types of content.

    For our law firm site we chose to go with no sidebar on our informational articles, but as we’re launching the blog we’re going with a super simple sidebar.

    One thing about not having a sidebar though…for me at least, it makes it virtually impossible to grow an email list without a popup.

  29. Thanks Neil this will definitely help many bloggers to actually reduce the bounce rate and most probably increase more reader engagements

  30. Owen Billcliffe :

    Some excellent tips,the first one I’m going to try is inserting some #AmReading tweet buttons into some of my most popular posts, and the occasional one I’d like to be more popular.

    I’m a photographer so I’m blogging on my own site as opposed to marketing a product directly, but I guess I’m the product! 😉

  31. (1) is called Line Length.
    It may be defined by number of characters or number of words (no. words usually excludes punctuation).
    The typical suggestion is between 13-17 words, 50-75 characters.
    This is a long standing “rule of thumb”, and has been applied for many many years (look at the typical best-length for emails (60 characters).
    Research has shown that line-length does/doesn’t impact comprehension (conflicting results depending on study), but does affect reading speed (all studies report the same influence).
    You should be aware that there is more to it than just the number of characters/words per line. Readability is a wide subject, with factors such as the size of text and it’s openness, line-height and even sequences of words (start/end letter sequences) can all play a part, as can margins/visual breaks (clear space around blocks of text).

    (2) Sidebars.
    Most people completely waste their sidebars – especially on blogs.
    Lets face it, most typical blog layouts are quite poor. Categorising content by Date, listing piece by Date rather than title … useless.
    Then again, many also over fill them, so they end up busy.
    You also have to account for advert blindness. Most people who have used the net for any real amount of time will generally ignore the right side of a page – as that is usually where adverts are placed.
    (I’d question the studies myself, as they likely don’t compare the difference between running inline CTAs with the sidebar present and not present, nor including CTAs of matching design and visual weight/impact (most tests suck :D).)
    Simple rule of thumb – if you aren’t going to use it, nor use it right, get rid of it.

    (3) Images
    Agree 100% – far to many people slap in a pic when it has little real relation,
    or it’s badly constructed (text that is hard to read due to a background, or a background that could have been good if not for the really badly written text on top of it :D).
    Images must;
    1) Be obviously related to the topic
    2) Help the reader comprehend the topic (or the specific sub-section) at a glance
    3) Be of a quality sufficient to use/see/read
    They don’t have to be professional, they don’t even have to be pretty – but they must “inform” or “amuse”.

    (4) Content Breaks
    Segregating content clearly is important. It’s good for UX, can help readability, can help retention/comprehension, avoids text-walling (going semi blind due to huge blocks of continuous text etc.).
    The primary tools for this are proper Line, Paragraph and Heading usage/styling.
    You can also use Heading Rules (the hr/ element), and style it very nicely, or use pretty borders on a div (or more semantically correct, a span element with display:block assigned to it.

    Lists are good.
    As an alternative to using an image (which is another resource request, potentially slowing the load time down a fraction…)….
    * you could use a data-image. Yes, it increases the CSS a slight amount, but if you are compressing+caching, that shouldn’t be a problem at all
    * use an ascii character using the :before property of CSS (all modern browsers should support that well enough now)

    (5) Leading.
    This is kind of covered partly above by things like readability and use of semantic structures (headings etc.).

    (6) Handling Skimmers.
    Actually, it’s best practice to ensure that Headings/Subheadings are clear for everyone.
    Using block styles, colours, images etc. help identify the start/end, which not only aids skimmers, but can help mental digestion (your brain kind of knows to “swallow” the last bit before it takes another mouthful :D).

    (7) Control
    You don’t mention some of the SEO benefits of using Content Indexes?
    G may pick up on it and use it in the SERPs (big bonus for CTRs in many cases).
    If you are clever, there are also Link Relevance bonuses too………. 😉

    (8) I always suggest multiple formats – different visitors prefer different formats 😀

    (9) Test, Test and ReTest …. and then do it all again 😀
    Remember when testing that you may be getting results from different segments of your audience!
    The times I’ve seen people run a series, then rerun it and get very different results.
    The main reason lies in the logs and the IPs (or the referrals). 40% different audience can make a Big impact on results.
    So try to run tests over multiple periods, and when you rerun the tests (or comparatives), make sure you hit the same days/times …. and for the love of sanity – watch for holidays/events!
    Nothing worse than Football skewing your readership rate over 3 days after spending days preparing!

    +

    You should have included most of the stuff from your last post.
    Things like including Video, Polls, Quizzes, Images etc. will often increase Dwell/Retention times.

    • Rogerson, thanks for the additions. I try to provide fresh new content — but thanks for the suggestions.

  32. I frequent many sites that have pop-ups that you can’t easily get rid of. Meanwhile does Google think you are looking at the page (when in fact you are only trying to close down the pop-up)? Do you think sites make their pop-ups tricky on purpose to fudge their readers’ time on page?

    • Deane, I don’t think they do it on purpose. I think you just have to find the right formula for success and go from there.

  33. Neil, what kind of font do you use in the body of your content? (If you recall)

  34. Hariesh Manaadiar :

    Hi Neil, very useful tips as usual, I have followed most of your tips and it seems to be working well on my blog although my topic Shipping and Freight is not a very popular subject for many.. Thank you..

  35. You’ve mentioned 55 to 100 character range per line is effective. I am considering this is for desktop users, am I right? What is an effective character per line for iPad or iPhone devices?

    Whenever I read your post I learn new things. You are amazing Neil.

  36. I understand that font size should be adjusted such that the number of characters per line or in the optimum range. What about the font type? Does the font type make any difference on reader’s engagement?

    • The long standing “rule” for fonts has been;
      1) sans-serif (non-tailed, like Arial) for web
      2) serif (tailed, like Times New Roman) for print
      3) odd sizes for web (equal to 11, 13, 15 px)
      4) even sizes for print (equal to 12, 14, 16 px)

      But, that’s been tested, and in some cases, the results have shown that though it is generally true, it’s not for the reasons people have believed.
      Readability of text is influenced by the height/length of ascenders/descenders (the vertical bar on things like p, q, l, k etc.), and the space within enclosures (such as the amount of space with a o p d etc.). The bigger the space, the bigger the vertical, the easier it is to read. It just so happens that out of the majority of the fonts tested, those that were chosen as readable also happened to match the spacing/length.

      So look at a selection of fonts, and compare them in regards to how clear they are, and the gaping within the letters, and how big the vertical bars are. Look at the difference of the words “wood”, “prod” and “ostracised” when using Tahoma, Verdana and Arial.
      You’ll see what I mean 😀

    • Ansa, definitely. That is why it’s very important to always test for the best fonts.

  37. Hi Neil, Great Post once again!

    Question: You mentioned about giving away an audio version of the content in the form of a small audio clip/podcast. Is there a service that I can use for this?

    Cheers!

    • Tech, You can go online and google “podcast software” and there should be a ton of services that provide some great products.

  38. Michaell | Foodscape :

    As a relatively new blogger, you have definitely given me a lot to think about. I definitely don’t use a lot of H2 tags in my posts. I also just got my sidebar to the point where I like it, but this post helps me see I need to evaluate it a bit differently.

    I really liked what you said about humanizing the images with someone looking down at the next section. Since I have a food blog, I rarely have pictures of me, just pictures of my food. I never thought about people responding better to my blog because I put myself in the pictures. Great food for thought!

    • Jessica Nunemaker :

      As a sort of food blogger here (travel, but there’s a lot of food in that!), I can say for a FACT that having your face in the image matters! When I started really getting out there, people knew my husband’s face more than mine because I tended to use him as my model! In the years since that happened, I have made sure to include images of me–because that is with whom my readers want to connect! 🙂

    • Michael, great food for thought indeed 😉

      Glad you found the post helpful.

  39. your post never spoil me!

    i love the pic with eye looking at the CTA. its cool and i want to test it on my website to increase the conversion

  40. Hi Neil,

    Thanks for all the articles you have written. They are extremely helpfull and thoroughly cover the topics. I am so excited that I plan on printing them out for quick reference.

    On my site I have purely technical articles with a lot of commands on how to manage a few Enterprise Products. I find it difficult to come up with pictures that can make these monotonous commands more lively. Any idea on how I can achieve this?

  41. Jessica Nunemaker :

    So many thinks to think. Like you, I think it is important to my brand to place my author bio in a sidebar. I don’t want to ditch my sidebars yet! I appreciate when sites include their archives and social links in their sidebars. That’s how I typically try to connect and what I want to see. I’ve really trimmed mine down within the last year or two but I could probably stand to trim it down a bit more.

    Thanks for so much to think about (and eventually implement–gotta get ahead in my post writing again before I can do too much!).

  42. Damian Martin :

    Great Tips on Break up your content Point.

  43. Waqar Ahmed :

    Hi.
    Neil Very informative post again.
    I have made my mind to write a guest post after reading your post about the same.
    I emailed him according to your devised format and I have got positive response.
    Thanks for making me able to do that.! 🙂
    Best regards,
    Waqar

  44. Dave Sheppard :

    Great article neil, some very very nice pointers in there.

    Also loving the characters per line, so much more digestable than a big lump of text.

    Thanks again mate.

  45. Thanks Neil for such detailed info on formatting the blog content. I run http://broadbandhub.in which is not a blog but simple web based application. Will it be helpful if I implement some of your above tips ? or Are these tips applicable to blogs only ?

    Well I really want to test my website by removing the sidebars..sometimes I too feel sidebars are unnecessary (in may case). Kindly suggest.

    Thanks again.

  46. Rahul Sharma :

    Hi Neil,

    I have read your blog and its content which is really appreciable for gathering audience and increasing average time spent on a static page. Currently, i have started a new blog and i am looking for readers for my blog. i am Thankful to you for sharing wonderful Tactics.

    Good Morning.

    Have a Good Day!

    @AMRahulSharma

  47. phpfoxexpert :

    cool post. really like it and gonna implement it sure on http://www.phpfoxexpert.co blog which offer social community site development service. and as you say lot of the time that you write long post to describe the things better but do you have any technique to explain all the matter to user with short post or how to write description that give most of the idea of blog post and say even more?
    thanks

  48. this is an in detail article, no no its a lesson on tactics to use for doubling the readers average time on page.

  49. You publish too long post and I never feel boar while reading your post because you publish creative and quality content for us. thanks for sharing lovely informative content.

  50. Great post!!! Thanks for tricks!

  51. Learnt few new, really helpful in improving my blogs. things

  52. Hi!
    As usual, it is a great post with lots of good stuff for bloggers.
    As far as the ‘Lose your sidebar’ advice is concerned, I have a question:
    We usually use the sidebar portion to add Bio, Subscription option, Popular and Recent Posts options. In case, I plan to go without a Sidebar, where do I place these options?
    Will it not affect the navigation process of the blog?

  53. I always read your articles Neil (I’m very good for your email open rate!) but I think this is one of the most useful ones I’ve read yet.

    I think it’s really easy to forget formatting when you’re focusing on creating *lots of content* because that’s what you think you should do. I always try to write for the reader, not for Google – and while I’m not the high ranked blogging wizard I think I should be yet, I feel like these formatting tips really back up that approach and make me think I’m doing the right thing. At the end of the day, who wants oodles of traffic if those visitors bounce immediately and don’t read your content? As I see it, that’s as bad as no traffic at all.

    I’ll be taking a few of these tips on board.

    Thanks!

    • Elsie, great points. At the end of the day conversions are the only metric that matters. Thanks for sharing.

  54. As usual your article is very informative and to the point. This gonna helps to content marketers. Wonderful sharing!

  55. Damien McConnell :

    Hi Neil,

    Once again, you did a great job. It looks like a have a lot of work to do from reading this post. Keep sharing such wonderful stuff with us, thanks

    Regards
    Damien McConnell

  56. Matt Fletcher :

    Once again an amazing post from the expert. Page average time is an important factor that should not be neglected. Thanks for the useful information.

  57. Neil, this post was mindblowingly wonderful.

    I’m one of the lurkers that rarely takes action, but I’ve been a long-time follower.

    What compelled me to take action was to ask how you’d go about making that “squares-within-a-square” table of contents layout. As I run an online publication with periodic “editions”, that would literally be the best thing in the world to present my readers with!

    If you have any leads to how I would go about finding information about how to make it, I (and I’m sure other readers) would greatly appreciate it.

    Anyway, keep up the great work!

    Sage

  58. Wow, this is like a wiki of making your post more effective.

  59. Hey Neil,

    Awesome read,

    Short paragraphs (2-3 sentences) and a lot of break ups, helped us reduce bounce rate by around 10% and increase time on site by over a minute (and I’ve redisigned only 50% percent of important blogs posts so far)

    We also found out that text based CTAs work so much better than in the form buttons.

    Now we’re planning to ditch the sidebar and drastically lower the height of the headline image (now 500px) so that users can see more text once they enter the site.

    • Kuba, great to hear. I am sure you’ll find some great results. It’s all about testing over and over until you find the right formula.

  60. We recently ditched the sidebar and honed our line length to similar standards as the ones you outline here. Great article – thanks for the seemingly bottomless high-quality content you pump out.

  61. Renato Mesquita :

    Great article, as always!

  62. This was a fantastic post with a perfect balance of stats and actionable feedback. My favorite stat was around readers consuming only 20-28% of a post, and the follow-up tips to design your content with these skimmers in mind.

    My company measures similar things with engagement of longer, downloadable content like eBooks and Whitepaper. We’ve measured that on average readers only get 52% of the way through a piece of content which have a median length of 7 pages. If you apply your 20-28% rule, this means that readers of longer form content only actually read 14% of your long form content, which is insane!

    We’ve captured a wealth of other stats, which anyone can access here if interested: http://doclib.docalytics.com/v/content-engagement-benchmark-data-set?cid=qksprt&nt=2

    Will be publishing a full report soon, and will definitely keep these findings in mind as we design that piece.

    Thanks again Neil, Really enjoyed this post (and read an above average 78% of it)!

  63. Hi Neil, on a recent webinar, I was asking how to get more engagement on our corporate blog, besides Tweeting and posting on Facebook. The answer was, of course, read what Neil Patel has to say[, and of course, emulate what he does].

    This is a good example, and my favorite actionable take-aways are to use drawings instead of stock images (especially for the blog) and use background color blocks to break up some of our longer content pages elsewhere.

    I think our pet care, news and trends blog has interesting content but suffers from the humdrum of stock imagery at times. I would love for other marketers’ feedback, especially yours. http://www.vet-organics.com/blog/

    Many thanks being such a valuable resource who helps content marketers, bloggers and others offer info in a more engaging way for consumers.

  64. As always, great post, but I am not agree with removing sidebar, its a good place to put something like top posts etc.

  65. Chris Rommers :

    Great post Neil. I do wonder however if you’re considering to increase the font size in your own Quicksprout posts. I have to admit I always zoom the browser to 125% when I’m reading your posts. Would be a nice gesture to your readers aged over 40 😉

  66. Janice Wald :

    Hi Neil,
    Thanks for the article. I do try and consider all five when I publish; however, I still have a question regarding load speed:
    How many graphics is it good to have? I heard both many and few. I’ve read many since it breaks up the text, but I heard few since it speeds up load time. What do you think?
    Thanks,
    Janice

  67. Daniel Breese :

    Hi Neil,

    Again, you did a fantastic job in this article. Time duration on the website is always matter for any site. Definitely it will helpful for all people.

    Cheers!

  68. Hey Neil – how do you make your amazing infographics clickable? When I’ve made infographics in Illustrator, they are made of single large images – I don’t think it’s possible for me to add links. How do you do it?

    Thanks, great post!

  69. Glad reading your article. There are many valuable clue. I have tried to apply what you described. The result is quite encouraging, including increasing the time of reading in my blog.

    I will continue to follow what you describe here through your articles. I was also pleased to read old articles. Although it took a long time.

  70. Great article Neil!

    One thing I would like to add is bucket brigades:

    Instead of ending all your sentences with a period, using a colon now and then is an excellent way to get people to keep reading.

    Btw: How do you create the design for your advanced guides? Looks nice. I especially like the fact that you can still highlight the text – even though it looks like a long, detailed infographic.

  71. Jonathan John :

    Hey Neil,

    Another awesome post, but I just wanted to let you know that the Tweetdis link is broken.

    Cheers,
    Jonathan

  72. It’s amazing to know these fine tweaks will significantly assist in reder retention.

  73. Jak zhubnout :

    Last time i had better results with larget font. Small font increase bounce rate for me.

  74. Great post Neil! The formatting list is quite detailed, thank you.

    Do you use any software to write your posts or directly in word press?

  75. Dear Neil,
    I am one of your loyal readers and I read all of your posts word by word 🙂
    Today I just wanted to say Thank you for all your inspirations and vivid thoughts. I am looking forward to your next blogposts and I wish you all the best for the future.

    With best regards from Hamburg, Germany,
    Tim

  76. Another great post by the great Neil Patel. I recently tried the info-graphic method… and it really helped me to reduce the bounce rate. great share. Thank You

  77. Kumar Prafull :

    Hi, all points are worth implementation, after reading it I have removed sidebar from my blog and it’s looking better now. Thank you for this post.

  78. David Briard :

    I’ve ditched the sidebar in a sense and put it as a menu bar at the bottom of my website. Sames results, 1.5-2% click rate.

    BUT the sidebar is good sport for quick social proof. For a visitor to glance over and notice you a well design sidebar with social media links and the most popular content.

    • David, great points — Sometimes a sidebar deletion does very little. In my experience though I found otherwise.

  79. Web Design Montreal-BuzzMTL :

    The information you shared will help me provide a good knowledge on how to work on blog . Thanks for sharing.

  80. Hi Neil, great post and great advice, you explained every points in detail. Thanks for such great article.

  81. Paresh Jain :

    Hello,
    Thanks for uploading such a great content on your website. it will surely help me and my website to increase the traffic by engaging the viewers by interesting content on my website. thanks once again………..

  82. Tarun Sanghvi :

    Hi,
    I wasn’t aware about such site (www.quicksprout.com) which post blogs or content which helps to improve the site through seo perspective. My friend (Paresh Jain) told me about your site. I have just read one article which has given me small knowledge about it. Looking forward to read more content on your site and even going to tell to my friends about this site. Great Job..

  83. Hello Neil,
    Thanks for posting that article and making people like us aware.
    Thanks a lot.

  84. Tarun Sanghvi :

    Hi Neil,
    I would like you to thank you for uploading such great post. These are really very helpful post. Keep posting and updating us with new things.

  85. Jayanti Chandan :

    Hi,
    You have done a fantastic job in this article. Time duration on the website always matter. Definitely it will help all people.

  86. Dear Neil, great post and advice. It seems like a have a lot of work to do from reading this post, but Its all good.

  87. Hitesh Sheth :

    Hey Neil just wanna say thanks for all those useful and advisory tips in the post.

  88. Amrit Sanghvi :

    Hello Neil,

    Great article!!!! I am going to keep the sidebar off.
    Thanks very much!!!

  89. Kalpesh Shah :

    This is an amazing article, Neil! You definitely know how to keep your audience reading, I read it all. Thanks and keep posting such good articles.

  90. hey Neil, good article like always.

    Quick question: When people talk about “open rate” in email, do they mean unique or summary? When you talk about do you mean unique opens or summary? Cause my email provider default shows summary, so at first I thought my email open rates were pretty good, and then I realized I could click to see “unique” opens and they weren’t as good…

    Can you help?

    Thanks

    • Joseph, it’s all about your headlines and subject lines. Make sure they are compelling and the CTR will go up.

  91. Jonathan Mall :

    Hi Neil,

    great article, I especially like the idea to make it as easy as possible for the skimmers to get what they came for as well. Using Table of content and effective section breaks, NICE.

    I also found that the link to “TweetDis” appears broken, but I was able to find it using google 🙂

    looking forward to your following post,
    Jonathan

  92. Manish Doshi :

    I loved the whole article Neil, but hey, is it good choice to take off the sidebar?

  93. Great advice even for seasoned marketers I love the section about using images to point to the CTA, also goes hand in hand with what you said on your other page, https://www.quicksprout.com/2015/11/16/6-steps-to-your-first-100-email-subscribers-the-easy-way/
    about having the call to action in the body of the article. I know that you’ve mentioned using different lead magnets for different kinds of posts. Would you recommend using an ebook cover or human pointing in the direction of the CTA?

    • Jose, I would test it out to see what works best for your niche. Sometimes personal branding does exceptionally well — sometimes it doesn’t. You just have to test to find the best results.

  94. zaqueu souza :

    really these tips are quite important , and most importantly we must which is still looking for ways to make the User fuique longer on our blog or website because that’s the way it will be able to know all we can offer to him. greatly appreciated the tips and will always be on the lookout for tips next !

  95. Best article I have read on the topic. Throughout you showed us how to do it by doing it as much as you could. I will be printing this one.
    Thanks

  96. Hi Neal

    The Twitter plugin for sharing can’t be found and the link is not working, so you should fix that 🙂 Thanks for the amazing content.

  97. Nice post! This is very nice blog that i will definitively come back to more times! Thanks for informative post.

  98. Fantastic post and advice. It seems like have a lot of work to do from reading this post, but its all good.

Speak Your Mind

*