How to Cut Your Bounce Rate in Half with Interactive Content


You can grow your blog in two ways:

  1. Get more traffic.
  2. Do more with the traffic you have.

In my opinion, you should do both even though most people focus on the first option.

Those bloggers don’t realize they’re losing a large chunk of their traffic before it even has a chance to convert.

One of the best ways to see how well you’re using your traffic is to look at your bounce rate.

The average bounce rate across all industries is about 45%. Bounce rates just for blogs are usually higher as illustrated in the image above.

But that’s just the average. Some sites have bounce rates in the 20s, while others have bounce rates in the 80s.

If 4 out of 5 visitors leave your site immediately, there’s a problem—likely multiple problems

Compare that to a 20% bounce rate (1 in 5 visitors leaving without interacting). This lower bounce rate means that you would only need a quarter of the traffic of the other site to get the same engagement results.

There are many ways to improve your bounce rate, but in this article, I want to show you an underutilized way of reducing your website’s bounce rate and increasing all aspects of engagement.

The main problem is that you need visitors to take action to reduce your bounce rate. But people are notoriously passive on the Internet.

The 1% rule states that only 1% of forum users will actually post on a forum, while the rest will passively lurk:


We see the same kind of behavior on blogs, where typically about one visitor out of 100 will comment (depends on subject and article).

In fact, people behave like this in many settings, especially on the web:

News consumption is actually really passive, unless there’s some sort of virus going online, because it’s just whatever appeals to you in the fishbowl.” – Choire Sicha, The Awl

And it’s this behavior that marketers struggle to change. According to one survey, 58% of B2B marketers struggle to produce engaging content:


The reason why they struggle so much is that the Internet is a very different medium than other forms of entertainment, and most marketers are stuck in mentality of the past.

People have always consumed news passively on TV, but they had no choice in most cases other than to watch a show or even a commercial. With the Internet, there are always 100 other sites just a click away.

If you want engagement, you need to create an engrossing experience for your visitors. That sounds hard, doesn’t it?

It can be hard, but I’m about to show you how you can easily use interactive content to make your content much more engaging. If you put the tactics in this article into action, you can probably drop your bounce rate by 10-15% in most cases, or even more.

The psychology and science behind interactive content

Engagement and interactive content go hand in hand, and we’ve known it for quite a while.

Interactive education was originally studied at home and schools even before the Internet was a thing.

Let me define interactive education: Interactive education is teaching that requires participation from students.

Interactive content, as we’ll soon see, is the same thing—just swap out students for readers.

At first, researchers found that interactive teaching was effective at engaging students who were raised in hyper-stimulated environments. Hyper-stimulated environments? Does that sound like something else you know? (Hint: the Internet).

The reason that interactive teaching was studied in the first place is because the researchers determined that it led to higher engagement levels. To take it further, studies showed that higher levels of engagement led to deep learning.

Deep learning means that you’re actually understanding concepts and can use that knowledge later. Surface learning means that you’re just memorizing facts to pass a test.

Anyone who has ever studied for a test knows that surface learning doesn’t last. As soon as you finish writing the test—whoosh—that information evaporates from your brain.

When it comes to your blog posts, you want your visitors to gain a deep understanding of the topics you write about. For one, this makes you and your website more memorable. More importantly, your visitors will actually be able to apply this information and make their lives better. Guess with whom they’ll associate those benefits? That’s right—you.

Other studies of high school and university students have confirmed that interactive-engagement methods lead to better grades and retention.

One study looked at how clickers (those multiple-choice polling remotes) given to students and used during class affected students. It was found that frequent use led to deeper learning. I’ll be showing you soon how to use similar polls to boost engagement in your posts.

But interactive learning goes far beyond quizzes and polls. Studies have found that other types of interactive learning deepens learning just as much or more:

  • creating case studies
  • doing experiments
  • student research
  • team learning

Do you know what’s even more interesting? Games can be a form of interactive learning, and they work well.

Let’s get to the results, however, because that’s what you’re probably wondering about. A recent study on university students found that professors who use interactive teaching methods had double the engagement rate of other professors and had a 20% higher attendance rate.

Having a higher attendance rate in class corresponds directly to having your blog subscribers read your articles more often. Wouldn’t you want a 20% boost in your email update click-through rate?

Teaching on the web is finally being implemented, and it’s catching up with traditional interactive learning. But bloggers and marketers are adopting it slowly, so you have a chance to get ahead of the curve.

One example is Codecademy. Every lesson involves you learning a programming technique by completing a task. It is incredibly engaging and effective at teaching beginner programmers:


The reason leading blogs are sold on interactive content

Like I said, blogs are playing catch-up here, but some have already recognized the potential of interactive content.

In general, audiences can either be active or passive.


The Internet is a bit weird because users actively choose what content they’ll consume, but most of that content is set up for passive consumption.

This is why visitors don’t get as much from your content as they should and why very few ever take action.

You need to create a situation where your visitors both actively choose to read your content and also actively consume it, meaning they take some kind of action.

We’ve talked about the main benefits: your readers will learn more, and you’ll become more memorable.

That alone should be sufficient motivation, but there’s actually more to it.

You can use interactive content to learn about your readers.

For example, if you embed a tweet somewhere in your content, you can see which of your readers not only read that far into your posts but also liked it enough to share it. These are your best readers.

In addition, if you take some sort of a poll, you can use the results to learn more about what your audience thinks.

Or what about a short pop quiz? See if the majority of your audience understands what you’re teaching. If they’re not, how could it possibly help them? It gives you a chance to refine and improve your writing.

That’s enough about why you should be using interactive content. Now I’m going to show you 7 different ways to implement it on your website.

1. Social media is for lazy busy people

People love to share content as long as it doesn’t take much effort.

Every day, over 500 million tweets are being created. They are a maximum of 140 characters and don’t take much effort.

The more you can remove friction by integrating sharing functions with your content, the higher your engagement rates will be.

At first, there were browser plugins that made it so that you didn’t even have to visit the social network to share something.

After that, came share widgets, which are still pretty effective.


But sharing widgets are still a bit disconnected from the content and require people to both choose which social network they want to share the content on and craft a description.

But there’s a way to erase the border between content and sharing to make it extremely easy for readers to share: embedded social media.

Look at this embedded tweet on a Crazy Egg blog post:


It actually improves the look of the content. In addition, it’s at an appropriate point in the content, and readers can tweet the pre-filled message with one click.

I’m going to show you how to embed social media content from the biggest social media networks. However, if you use a smaller network heavily, there is probably a way to embed that content as well if you dig around a bit.

How to embed tweets

The simplest way to do it is to use Twitter’s embed function. This is a perfect way to showcase your tweet. It allows readers to follow you or engage with that particular tweet without leaving your website.


To start with, find the tweet you want to share. Click on the “…” button.

Once you click “Embed Tweet,” a pop-up will give you the embed code. Copy the HTML, and paste it on your website. Once you do, it will show up in your article like this:


The drawback of that method is that you’re limited to one tweet. What I prefer to do is use a plugin like TweetDis (which we use on Crazy Egg) to create beautiful custom tweets.

You can create any message and use the plugin to highlight it. A reader can then click on it to tweet it. I like to include a relevant username (e.g., @neilpatel) in the message so that I can track them.

You can also create multiple tweetable bits throughout your article.

Once you have the plugin installed, highlight some text in your article that you would like to use as a tweet, and click the icon in the text editor bar:


A window will pop up with your options:


Under the “Add” dropdown menu, pick which kind of embedded tweet you want. A “Box” will give you a full box like I showed you at the start of this section. In addition, you can also pick a “Hint,” which highlights the full sentence instead:


How to embed Facebook posts

For niches dominated by Facebook, embedding a post can get you extra comments, likes, and shares.

I haven’t found a good plugin for WordPress, so you’ll have to stick with the default method that Facebook gives you.

Find a post that you’d like to embed, then click the little down arrow in the top right corner:


Once you click the embed option, a window will pop up that gives you the HTML code you need to embed the post.

Once you put that code on your site, this is what it will look like to your visitors:


They can like, comment, or share the post, and they can also like your page without leaving your site.

You’ll notice that this procedure is very similar to embedding content from Twitter on your site. In fact, almost all social networks are the same, so just look for an embed option in a dropdown menu on a post on any other network you’re interested in.

2. Pop quiz time

Quizzes are one of the oldest forms of interactive content, right up there with simple calculators.

While some marketers may feel that quizzes have been overdone, they still work really well.

In a study of 100 million articles in 2013-2014, it was found that eight out of the top 10 most popular pieces of content were quizzes.

This was number one: “What Career Should You Actually Have?”:


Not only do people like quizzes, they also love to share them to show their friends who they are, what they care about, and, of course, how cool they are.

Coding a quiz from scratch would be fairly time consuming, but there are many quiz tools you can use.

For example, you can use Qzzr to design a quiz, which will give you an HTML code to copy and paste in your article—that’s it.

Here’s what the backend looks like:


You have a ton of options: you can create text or image answers for each question. Your quiz can have as many questions as you like.

Once you’ve set all your questions and results, you’ll get an embed code to paste on your site. Then it will look something like this to the visitor (“Which Iron Man armor suit are you?”):


To make it even easier for many of you, there are also quiz plugins for WordPress such as SlickQuiz, which is also free.

You can make the quizzes right in your admin panel:


You won’t have quite as many options, but you can still get started with testing your quizzes. When you’re done, you just use a shortcode to embed the quiz on your site:


Once your visitor completes the quiz with either tool, they will see their result and have a chance to share it on popular social networks such as Facebook and Twitter.

Now, Iron Man suits are fun but not very useful from a teaching perspective, which is what you want.

I recommend putting quizzes in the middle or near the end of the post, and using them to test your readers’ knowledge. It’s a great opportunity to reinforce a key teaching point.

Secondly, make the question and result useful. Don’t ask a basic or irrelevant question. Ask something that will force your reader to think about and apply the information in your article.

For example, let me ask you a question. Which one of these would be the most appropriate question if I were to include a quiz right now?

  1. Is interactive content good?
  2. Which of the following is not a benefit of using interactive content in blog posts? (multiple choice answer)
  3. Is Iron Man cool?

Question 1 is too basic—you could answer it just based on the title of this post.

Question 3 is irrelevant to the overall teaching points.

Question 2, however, forces you to think about what engagement leads to. The sample answers might be:

  • more return visitors
  • more comments
  • better search rankings
  • higher time spent on page

If you’ve read and understood everything up to this point, you’d be able to figure out that “better search rankings” is not a benefit of using interactive content.

3. How to lower your form abandonment rate

At one point or another, I am sure, you’ve filled out a long form, clicked “submit,” and then gotten an error saying you missed something. What’s worse is when you have to re-enter your data.

Most forms are terrible. They fulfill the basic functional requirements and nothing else.

That’s why I really liked Typeform when I first came across it.

This tool allows you to create highly customized forms. You can ask questions or request information and incorporate all sorts of form elements. They look great and function perfectly.

Additionally, you can create forms that are engaging because you can insert them in the middle of a sentence.

Put all these features together, and you get highly interactive content whether it’s on your blog or somewhere else on your website.

Over the course of a month, Typeform records 5 million form submissions with a completion rate of 59%. In comparison, other form tools get between 3% and 28% completion rate.

Let’s look at how you can create a form.

Start by creating an account and clicking on the “create new form” button.

You can either start from scratch or choose one of the many templates:


Once you’re inside, drag and drop different elements to your form. You can include text, questions, scales, pictures, or ask for answers from your visitor.


Your next step is to pick a design and some simple settings. Once you embed it on your site, your visitors will see something like this:


You can walk through actual examples here.

As as bonus, you can even use Typeform to make quizzes if you didn’t like the other options I gave you earlier:


4. Make your content fun with polls

Polls are highly related to quizzes.

You ask a question, typically with a few definite answers, and results are tallied based on input by visitors.

Polls are great when you’re trying to find out what your audience cares about or thinks about a specific topic.

The most attractive poll tool I’ve seen is ContentTools Poll. What your visitors will see is a simple poll, and when they click on an answer, they will see the results and buttons to share the results:


It is a paid tool, but you can start with a free trial.

Alternatively, there are many other poll tools out there. Two of the most popular options (both work with WordPress) are PollDaddy and Wedgies.

Almost all of them work the same. You simply type in your question and answers, and drop whichever elements you’d like into place:


After you do that, you’ll just need to copy and paste the HTML code to your website, or use the shortcode that the WordPress plugin gives you.

When your visitor clicks on an answer, they’ll see the results and share buttons as expected.


There are lots of options to create polls—that’s the easy part. The harder part is using them effectively.

Don’t just create polls for the sake of engagement. Create them so that you can learn about your audience.

For example, I could create a poll for this post that would ask you which type of interactive content you are most likely to use on your website. Based on your most popular answers, I could create further content. If 77% chose quizzes, I would create a step-by-step guide to creating quizzes. Alternatively, I could write an in-depth post about the psychology behind quizzes and engagement.

You could also use the answers to monetize your site. Once you learn which topics your audience is most interested in, you can create products around those topics.

5. Which is better: long or short content?

If you’ve ever been to Quick Sprout before, you’d notice that I like long content.

Writing longer content helps get extra search traffic, but more importantly, it allows me to go into great detail on a particular topic and include lots of examples.

It works for me, but it doesn’t work for everyone. In fact, the top two reasons why people don’t read content are related to content being too long:


Even some of my readers complain that my posts are too long sometimes.

If you want to give your readers more control over your content, you can use hypotext. Essentially, you create links in your content, but instead of opening a new window or tab, they open a hidden section in your content.


Hypotext allows you to hide extra information that only a portion of your readers might want.

When that text is compressed or hidden, only essential text will be visible on the page.


Here’s what happens when someone clicks a hypotext link:


A section expands just below the paragraph of the link clicked with all the content that you’ve hidden. You can hide:

  • detailed explanations
  • more examples
  • more research
  • pictures

The other bonus, in addition to giving readers more control, is that it also engages them. They decide for themselves if they want to learn more or explore the content deeper.

If you want to try hypotext, start by installing this WordPress plugin.

Then, when writing your article, wrap the text you want to serve as the link with shortcodes, e.g,:

[hypotext target=”your-target-id”]your link text[/hypotext]

Then, wrap another shortcode around the text you want to be hidden:

[hypotext id=”your-target-id”]the hidden text[/hypotext]

Make sure that the target name and id name are the same, or it won’t work.

6. Take infographics to a whole new level

Another type of content I love is infographics. They can still be used to drive over 60,000 visitors per year to your website.

I’m not the only one who likes them. Just under 80% of marketers use and share infographics sometimes or frequently.

Infographics are great, but there are two minor problems with them. First, they’ve saturated the web. Even high quality infographics don’t produce the results they used to. Secondly, they aren’t engaging. Infographics are typically skimmed, and then some viewers might share them or leave a comment.

But what if you could make infographics into a story that involved user interaction?

Here’s a screenshot of an interactive infographic that was created by GOOD and Deeplocal:


It shows the number of small businesses each state has. When you move the mouse across the picture of the United States, different states are highlighted, and their stats come to life.

In addition, the “home” page of the interactive infographic allows you to choose what you’re most interested in. The first option takes you to the map, but there are several other interactive screens you can choose.


This type of infographic forces people to read and explore rather than scan. I shouldn’t really use the word “force” because most people will find this fun.

Here are nine more such infographics if you would like more examples.

The catch is that interactive infographics are not easy to make, which is part of the reason they won’t be widespread anytime soon.

There’s no easy tool that lets you make them (although if you could make a good one, you could make a killing).

You can create them yourself using software like Adobe Edge Animate, but it’s far beyond my design skills.

If you’re interested in creating one, I suggest posting a job on Dribbble or a freelance platform like Upwork (formerly oDesk).

7. Choose your own adventure with videos

Video marketing is getting more popular.

People love videos because it’s just like watching TV.

The problem, as we’ve seen, is that passive viewers don’t take nearly enough action.

If you use video ads or incorporate videos in your content, you might want to think about making them interactive to improve engagement.

Most of us are familiar with those “choose your own adventure” books we read as kids—they were fun. You had a choice of two pages at the end of each page to customize your story as you saw fit.

Similarly, you can let your viewers choose their own adventure.

In a Philips video (the shaving company), there’s a short intro of a guy who had a wild night that, he says, “started with shaving.” You get to pick the style of his facial hair at the beginning of the night and see a different video depending on your choice.


For a product video, you could let your viewers choose which aspect of the product they care about (features, manufacturing, company background, etc.).

If you have a video editor (an actual human), he or she will probably already know how to create a video like this. For regular marketers, it’s not exactly easy. You’ll need to use a tool such as Vidzor or Rapt Media to create videos like the example above.


One simple option is to simply use YouTube annotations. You can use these to let viewers navigate to other videos. Sure, it won’t be as fancy as a professional option, but it’s a good way to test if you’d like to start creating interactive videos in the future.

Here is a complete tutorial on creating annotations on YouTube videos:

Your viewers should see clickable annotations pop up on the video at specified times:


It’s up to you where those annotations direct them to.


Interactive content is a huge opportunity that’s still in its infancy. If you ever wished you discovered something before everyone else adopted it, this is it.

You probably noticed that not all types of interactive content is easy to create. I don’t recommend you try to create all of the types at the same time. Pick one or two that fit well with your audience and website, and focus on perfecting those.

What you should see, once you start creating interactive content your readers are interested in, is a much lower bounce rate, higher time on page, and a significant bump in the number of shares and comments you get.

Now, I have a challenge for you: pick one type of interactive content, and brainstorm a few different ways you could create content for your website with it. Then leave me a comment below, letting me know how you plan to use interactive content in your content strategy.


  1. Eduardo Cornejo :

    Hey Neil,

    Awesome post on the importance of being interactive. Basically, how can we hook the reader into staying a while.

    I suppose another great way is what you do, which is be a detailed, helpful and consistent writer. Good intros always and descriptive points with visual aid.

    I will take on Qzzr for the challenge, as I have already used it in another blog I had and know how to use it.

    Have a great week ahead! 🙂

    • Eduardo, it’s all about creating engaging visuals and content — sounds like you are on the right track. Let me know how Qzzr works out for you!

    • George Marie :

      I really like this post a lot. Sometimes, all a blog needs is a little bit of interactive content. What is everyone’s thoughts about making a Twitter or Facebook feed so that people can easily share content?

      Another thing I think that people don’t think about is putting some sort of call-to-action on the side of a blog. A short form or button on the side of your blog can help increase conversions, especially if your company is pouring a ton of resources into a content campaign.

      Once again, thank you for sharing this informative article and I’ll be back to read more!

  2. Thank your for sharing very insightful post. I am implementing few already but many of them missed. Let me give try,.

    • Christopher Pontine :

      Hey Mathan,

      Just curious off hand what your looking to implement? Me personally, I’m gonna give the possible “pop quiz” a shot.


      Christopher Pontine

      • Mathan, I am interested as well. Looking forward to seeing what you have in mind.

        • Christopher Pontine :

          Hey Neil,

          Well I ended up looking into Picreel which is a similar item as Bounce Exchange. I’ve set up a traffic redirect option when an exit is attempting to happen (as in you use)

          To another page to help compliment the one they are one.

          I’m also in the works of utilizing Qzzr that you mentioned too. I like the idea of a quick quiz just before they get into their selections.


          Christopher Pontine

  3. Christopher Pontine :

    Hey Neil,

    Good point kind sir!

    I was totally the guy that didn’t do what you are stating

    “Do more with the traffic you have.”

    I mean, I meant well as in increasing my traffic, but never worked to convert them and please them.


    Christopher Pontine

    • Christopher, It’s all about converting visitors at the end of the day. Looking forward to seeing what you come up with!

  4. Kelsey Vere :

    How many people actually read through this content? The content if yours that I’ve actually read is fantastic and has some great tips but I’m always disappointed with the length of the content. I never read past the third paragraph once I notice how small the scroll bar is and how long it’s going to take me to power through this content.

    I feel like your content should be produced in a video format or a podcast where people can consume the content faster without losing interest or do so in an appropriate manner like that of an e-book where they expect to spend more time reading.

    I’d love to read your stuff, but I just don’t have the time.

    • Josue Valles :

      Hello Kelsey, I understand your point of view. I recommend that you start using platforms like Pocket, Readability and Feedly to save content for later. They have been very useful to me.

      For example, when Neil publishes a new post you can save it directly on Pocket to read it when you’ve time.

      Another tip:

      I use to spend 1 hour every day (usually before going to bed) to read some posts I’ve saved for later on Pocket and Feedly. That way, you’ve all day to do your stuff, and you can have a peaceful time to read at night.

      Hope this helps Kelsey!

      Have a great day!

    • I don’t understand how you think people can consume content faster with videos or podcasts? Most people can read faster than anyone can talk.

      I love the long, informative articles. I don’t read the whole thing, only parts that are relevant to me (e.g. I’m not interested in Facebook, so I skip that section).

      Saying you don’t have the time is playing victim. Rather, it’s not a priority for you to read it.

      • Those were my first thoughts, too, Trevor. In fact, I hate video content that doesn’t come along with a transcript. I just don’t have time for that mess.

        I also can’t imagine skipping Neil’s content after the third paragraph just because it’s lengthy. I’d much prefer to read something in-depth and useful than something shallow and useless.

        All that being said, I’m sure there are people who vlog about SEO and marketing if you’re not a reader. Nothing’s a perfect fit for everyone.

      • Hey Trevor!

        I mostly read things that I don’t feel I require. Why? Because, I expect something new every time to put me wrong on what I felt before.

        Yours maybe a different case. A different perspective can surely put you through what you never felt could do.

    • Kelsey, I totally understand your point of view. I just want to provide more value and the best way for me to do so is through the use of lengthy content. I will be coming up with more innovative ways to share content in the coming months so stay tuned.

      Josue, I have heard similar things from others. They find that reading through content quickly (at their own pace) is a great way to learn. I find that people are commenting on some of these posts days later when they get the chance to read through them — which works out!

      Randy & Naman, thanks for the feedback. At the end of the day it’s all about finding content that suits you and your audience and this has worked for me.

      • Hi Neil, your content is very interesting, but the guy has a point.

        I bet that when the scrollbar is too tiny, it disencourage (at a first glance) the user to read the rest of the post.

        But if you look carefully, that’s because the comments section takes more than half of the page.

        That’s just my opinion, but I think that if you get the comments to load only when the user gets to the end of the page you will scare a lot less users!

    • Christopher Pontine :

      Hi Kelsey,

      Personally I wouldn’t care for a video. Neil breaks his content up easily for scanning, I have a tough time believing it takes that long to read though this article with all the sub-headings.

      Now, for a easy way to save for later:

      Utilize Feedly and put quicksprout in there and you can always come back to it later for reference.


      Christopher Pontine

    • Dear Kelsey,

      As for me, video is great if you want to watch something once and forget it. When it comes to Neil’s posts there is just so much good information that I use if for a reference. So video will just be too slow as will have to stop and go back then start. Wash and repeat.

      Neil, stick to the long posts.

  5. Paul @ Outsprung :

    Limited to a small budget I’ll probably stick to either polls or quizzes.

    This could be used to also give you ideas about future content ideas too.

  6. amit khatkar :

    hello sir,
    this is another awesome aricle you explained with us. you are right if bounce rate is low we can do anything with our trafiic ,thanks for sharing i will implement ideas on my blog will shoot you a mail after results 🙂

  7. This time really helpful. I have 87 % bounce rate on my site but reduced 10% last week. This is gonna give me some serious help..

    Thank you Neil.

  8. Nicci Bateman :

    Hi Neil,
    Another great post thank you! I just wanted to let you know that i used the ‘Social Sharing Schedule Timeline’ that you shared in a recent post (I cant remember which) but since using this schedule I have seen a 60% traffic increase to the blog!

    🙂 Thanks


  9. Josue Valles :

    Hey Neil, AMAZING post as always!

    Thanks for sharing such great information with us, it was very helpful!

    Have a great day.

  10. Rahul Sharma :

    Hey Neil,

    Well, could you please elaborate how much bounce rate tolerable for ecommerce website. I want to know about that causes I am working on website which has 70% bounce rate after posting some blogs it’s going down at 65%. Please revert back waiting for your response.

    Thank You

    Have a Good Day!


    • Rahul, honestly it all depends on your niche. Sometimes you’ll find higher bounce rates with different niches — it’s all about finding what works for you.

  11. William Zimmerman :


    Great information as always! Looking forward to using Tweetdis in the near future!

    Thanks very much!

    Bill Zimmerman

  12. Great post. I have a few websites in different niches and I’ve noticed how bounce rates can be different but recently the bounce rates have increased because of his spam traffic that’s started to hit many sites across the web.

    • Carson, glad you found it helpful. Looking forward to hearing much more from you. It’s all about finding the right formula.

  13. Neil,

    Very good! I really enjoy this topic.



  14. Interesting. But I don’t think that a high bounce rate is a real problem. My subscribers read my last post and leave my blog. It’s normal. Users that found my post on Google do the same.

    I’ve read some articles about how to decrease blog’s bounce rate and I’ve followed the advises, but got no change. My bounce rate is now around 82%.

    I’ll try 1 or 2 of your ideas (quiz and poll are interesting and fit well with my blog). Maybe something will change 🙂

    • Daniele, at the end of the day you’re right — it’s all about conversions. I am sure it will work out for you. Keep up the great work.

      • However, if higher interactivity leads to an increased understanding of the content, which leads to more action taken/better results for the reader, that would also lead to higher conversions, right Neil?

  15. Michael Bely :

    Hey Neil, I think more interactivity is the future to compete with overloading ordinary text&image content.

    On the one hand it’s cool – it’s more engaging, more fun etc

    On the other hand it’s much more challenging – content marketing becomes more sophisticated, more expensive, more competitive. So it’s obviously becoming more tough for a beginner blogger to succeed.

    A blogger now needs to have something more to offer in order to stand out than it was some time ago. But it’s normal and expected.

    Did not mean to sound unmotivational, but a little piece of realism 🙂

    • Michael, great points. It’s all about finding something that differentiates you from the pack — that’s what it’s all about.

  16. Neil,

    I read almost every single one of your posts and I think this is the best one yet. This one really goes above and beyond what I expect from a blog post. I am bookmarking it for later use and will look to see how I can make all of my articles better with the info I learned.


  17. Thank a lot Neil sharing very Useful post about bounce rate. I am using few point but I think some point missing. Now I get ideas about missed point. All people know that bounce rate most importance. and your post is very useful for that. Thanks a lot for sharing this post. Surely I will implement this ideas on my website and blog.


  18. Hey Neil, this is very informative. Just learned a lot on this post, great article and formatting indeed.

    Thanks again!


  19. Hey Neil,

    I’m with you 100% on creating better conversions for the traffic you have. One thing I’ve noticed on several sites is a MAJOR increase in bunk traffic from obvious bots from Russia, China and other countries that are not reading content (local service based sites). This is making the bounce rate go up to 80-90%, when before they were considerably lower in 50-60% range. Is there any way to stop those irrelevant traffic hits from messing everything up? Thanks!

    • Jess, unfortunately it’s hard to avoid that issue — you just have to make sure you are decreasing your bounce rate where you can.

  20. Alex Saunders :

    Hi Neil,
    I emailed you earlier and you quickly emailed me back however I have another question, for an image based website such as my own ( ) what would be the best way to drive traffic to it, considering it does not have any content (word content) so would be very hard to rank for key words?
    Much appreciated

    • Hi Alex!

      I just spent around 5 minutes on your website and it took me half of time to understand what the site is about.

      I see that you’ve nothing but an image on each post with a link back to the designer’s company.

      I gave a read to your ‘about us’ page which read- “That is why we allow any designers, or website developers to upload their own inspiration to the website, and showcase themselves whilst they do it.”

      You are promoting designers, right? Why don’t you ask them to write contents details about what sort of designs they make. That’ll put you blog a bit ahead that what it is doing right now.

      Plus, a reader who lands to your website knows exactly about what s/he is reading about. Only an image and a link back to a designer left me clueless about what the design was about. For me, the post title (Designer company’s name) did not help me much.

      I hope this should help!

      • Naman, thanks for helping out with this question. Great advice. I think at the end of the day you have to find things that resonate with your readers and engage them. That’s the challenge.

  21. i loved your all articles, what a great content you have superb, learned a lot from your blog.
    i agree with you videos are very important, it makes easy for readers to understand the concept easily

  22. I’m glad that I’ve got some very precious and diversified new ideas that will work for my blog promotion. Thanks for your kind share.

  23. I have a dilemma.
    My blog earns most of its revenue from Adsense and other promotional ads, and its also a very engaging image rich content site.
    The bounce rate is around 75% and yet the more engaging the content becomes and the lower the bounce rate, the less the earnings consequently end up being, so what’s the sweet spot, re bounce rate, engagement and having people click on your ads?

    • Warren, it all has to do with testing. I think once you get the number down to something manageable you will know and it will be based upon ad revenue and conversions.

  24. Dr Terrence Kommal :

    Hi Neil!

    Yet again an amazing post! I actually check your blog daily to look for updates as the content is super and insightful.

    The quiz on WordPress seems a fantastic idea that we need to implement on our blog. Do you think medical content be more engaging than other content as readers seem to love medical related matters?

    Again thanks for the fantastic content that is worth its weight in gold 🙂



    • Terrence, glad I could help. If you find that medical content converts better than you should definitely engage more on that end.

  25. I had blogs in the past that had over 80% of bounce rates because a reader only wanted a specific details, a one liner or a two about something. Something as in, What is the scientific name of ‘this’ plant?

    I wrote contents over 500 words detailing about the plant, fact behind the names, scientific details and hell lot of things.

    My blog traffic rose everyday, so did the bounce rates. I tried a few of tests to work on the bounce rates like:

    1. Not providing the information right on the first few lines (Why: Because someone who only wanted a specific details would move out immediately after they were fetched with the information). I wanted them to work atleast on reading a few lines before getting the exact answer.

    I dropped this thing for many reason, first of which is- provide details to your readers exactly what they want. Make them happy!

    It did not help much though.

    2. Infographics? Why would anyone want to see an infographics about a particular thing? A one liner into an infographics is something I don’t know if can be made. Though I tried making them interactive a couple of times, listing their details in it.

    It did not do much again.

    3. Quizzes? This did somewhat well though. I had some polls asking my readers to make a guess first on a list of 5 different names. They selected one, found out the answer and I listed details about the other names that were not the right answer. They checked those. Dropped the bounce rate to 60%.

    But, all of the posts as polls was not going to do well. So, I picked up atleast 5 of the most searched terms every month. Was a hectic thing to update every month, but still worked to some extent.

    In fact, what I consider is, not all websites need to have a good bounce rate or a lower bounce rate.

    Because, there are a few niches where a reader don’t really spend much time in reading, sharing, or browsing a couple of pages inside a website.

    Any suggestions you can put through for such blogs?

    • Naman, I honestly think you are doing all the right things. Sounds like your strategy is pretty solid as well. I would suggest getting more information from quizzes and surveys so you can zero in even more. Let me know how it goes.

    • “Social media is for lazy busy people” – I very much like this statement and I am impressed to read this here on your blog.

      For years I regularly come to your site to enjoy your comprehensive thoughts and explanations, and your experiments, your directness, everything is straightforward. I wonder how you find energy and time to run your sites and businesses (yes, you already explained in a few posts how you arrange your time and how to work efficiently on projects, but I am still impressed 😉

      My best wishes to you.

    • Naman – prime example of why Bounces may not be “bad”.
      Sometimes your content is so “good”, people hit, get happy and leave … all from 1 page 😀

      Things you could try?
      1) BookMark widget. Get people to come directly too you rather than from SERPs.
      2) Provide downloadable content – Cheat Sheets, Species lists, How to identify X etc.
      3) Challenge their knowledge – ego’s are sensitive things … and quizzes, spot the odd one out, which spelling is right … those sort of things may get a small % of takers. MAke nice inviting banners, and get them to click through. Give the ego another stroke by having a winners wall, or botanical sages of note, or some other such title 😀

  26. Hi Neil,

    Again an awesome read.. Whenever I start reading your article I got stuck to it and complete the entire piece at one go.. Bounce rate is a very serious thing in modern day SEO game as Google has already started considering it as a valuable ranking factors…I will definitely try some of these amazing tactics and will follow up with you along with the results…

  27. Have you seen anyone effectively implement non-silly quizzes as a growth tool? Quizzes about that tell you that you are obviously Tony Stark are really shareable, but I wonder what the shareability is of something more serious.

    I think I’m going to test it out. Thanks for the great ideas!

  28. Hey Neil, AMAZING post as always!

    Thanks for sharing such great information with us, it was very helpful!

    Have a great day.

  29. As always your articles have something new and creative ideas.

  30. Jack Knopfler :

    Hey Neil,

    Great post! I run a small infographic design agency and interactive infographics are something we want to get involved in. The trouble is we haven’t received any requests for them yet. Still, after reading this article I think the best course of action would be to create one to showcase our capabilities.

    Do you think an interactive infographic on the topic of traditonal vs. content marketing would be a good place to start? Thanks for the inspiration.


  31. Neil,

    Stellar post, as usual. Using interactive video has me intrigued. Done correctly, it could have powerful applications for my own and client sites. I’ve tested and video does well on most occasions.

    As Trevor points out though, it doesn’t work for all. Personally, waiting to consume video at whatever speed the creator thought best is a huge pet peeve. If the information is far more communicative in video format, great. Changing the front brakes on a ’99 Jeep is an example of where video communicates more effectively than words and pictures.

    Marketers have done great things with video, such as the Jeep brake change example or the humorous Dollar Shave Club videos. Please resist making videos only for the same reason you can climb mountains; you can. Remember too, people learn differently. With certain information some people learn better visually, some do better hearing it, and reading serves others best.

    • Steve, great points. It’s important to find the right formula for your audience and then go from there.

  32. Daniel Breese :

    Hello Neil,

    This is another great informative article you explained with all us. You are absolutely correct if bounce rate is low we can convert that traffic into sale, thanks for sharing such a good idea I will implement ideas on my eCommerce website.

    Daniel Breese

  33. Informative post as usual !!!

    I have planned to start with the twitter and Facebook “embed..” option in my blogs and then create short quizzes for my audience…

    Thanks again for such an illustrative post..

    Team Rabbits

  34. Hmmm – where to begin?

    To start with – I’m confused!
    Loved the article – little new in it, but it was comprehensive.
    But … what has including pretty pics, vids, polls etc. got to do with reducing Bounce Rates?
    Most of those will simply;
    a) not be seen
    b) not be used
    c) increase Time on Page

    None of them directly prevent a Bounce!
    They may Delay it, they may encourage a small % to go further into the site… but that’s it.
    (Unless you are following the most current definition of a “bounce”, which discounts user-interaction on the page … which is weak in itself)
    I’m personally all for user-engagement! But the post title covered reducing Bounce Rate, not Increasing Dwell Time.

    >> Definition of a Bounce :
    A visit-session in which a person arrives from an external source, visits a single page, and leaves.
    (The latest definition “may” include “… and leaves without interacting” … which is weak and often just as bad.)

    >> Bounce Rate is a Weak metric.
    As a metric, BR is more than a little noisy.
    All a Bounce tells us is that we had a visitor that hit a single page and left.
    No indication of why, where etc.

    >> Causes of Bounces.
    Bounces may be a symptom of bad design, poor layout, weak navigation, naff content or other such negative issues.
    Bounces may occur due to semantic confusion and ambiguities (you rank for something that isn’t the primary focus of your content).
    Bounces may also be caused by a perfect match to a visitors need.

    Consider someone landing on your page and being walloped by tons of adverts.
    Bad Bounce.
    Consider someone landing on your page to check the date for the battle of hastings, and finding it.
    Good Bounce.

    There are as many Good Bounce causes as there are Bad Bounce causes.
    So don’t panic just because you have Bounces!
    Instead, you need to examine the Bounce, and try to identify the type and cause.

    >> Understanding Bounces.
    It is important that you understand the Nature of the Bounce!
    It’s no good trying to “fix” a bounce that is good. It’s the Bad Bounces you want to tackle first.
    There’s also the distinction of Unique and Repeat visitors. Sometimes you may see someone bounce … but then later return. Make sure that your BR metrics are clean and account for delayed-hits.

    Bad Bounces are usually a two-step problem.
    1) They don’t get to the “content”.
    2) They are not inclined to go further.

    There are many factors that may cause (1). The most common are;
    a) Slow page load times
    b) Advert Barrages
    c) Illegible content
    d) No obvious WIWIW (Where is What I Want) (related to WIIFM (Mine – no stealing! :D))
    People are not going to wait ages for your page to load. Those that see the page may be put off due to tons of ads or invasive popups. If the content isn’t readable or scannable, people may ditch. If they cannot easily locate what they are after, they may leave as well.

    Another cause is for Bounces is a little more obvious.
    Traffic steals are a seldom covered issue. Someone may land on your page, then see a highly relevant Advert and leave. Or you may link to a Source or Reference via a link, and they may exit through that within seconds.
    EIther way, they leave your page, but neither are as bad as someone going “back” to where they came from.

    There’s tons of info out there to fix (a), (b) and (c).
    Fixing (d) is a bit more work.

    The next set of problems are those that cover users not wanting to go further.
    These can be caused by the first set, (they may have waited for the first page to load, but may not want to expend that time waiting for other pages … or they don’t want to click through a popup and have to scroll down a page to read the content!).

    But there are other problems – such as Bad Navigation, Weak or Unclear Calls to Action, Weak Value Propositions (the bit that explains the CTA (I know, most don’t cover VPs!)),
    no incentive to go further, nothing offered to encourage further page views etc.
    Basically – you aren’t offering the visitor any good reasons to go and look at another page.
    Fixes are fairly obvious;
    Make sure your Main Navigation is Obvious, Understandable and Usable.
    Provide Secondary/Tertiary Navigations (links to related pieces, link to parent category, link to previous/next in series etc.).
    Provide a VP that gives 1 clear benefit that appeals to that audience. Follow it with 1 clear and non-threatening CTA.
    Or … you could happily use things like Polls, Quizzes etc. – but put them on a separate page, and link to them (I know, it’s a little sneaky making a picture that looks like a Poll, but it’s a click, to another page … no false promise … so acceptable!).
    There’s tons more to cover …….. but this is meant to be a comment, not an article 😀

    • Rogerson, tons of informative content here — it almost was like an article 😉

      Thanks for all the helpful feedback. Looking forward to hearing much more from you.

      • Thanks for the response Neil.

        So what is your definition of a Bounce?
        As it seems to be “quick bounces” and/or “non-interactive bounces” rather than “any bounce”?

  35. Ashley Fiddes :

    Useful techniques to reduce bounce rate. I am facing bounce rate issue with my site, I will utilize suitable points from this article. Nice info.

  36. sinexJackie :

    Great post! I have been facing the bounce rate problem for my client projects and was looking for good techniques to improve the bounce rate of the website. Found blog very useful!

  37. Hi Neil,

    Writing consistent and engaging content is the most difficult thing when you want your visitors to stay longer on your site. And as mobile trend has increased the mobile users are more likely to bounce so also need to take this factor into consideration. Also we need to see that Bounce Rate is different from site to site. So not all the strategies will work on every site. Thanks for sharing such informative post with us.

    • Rushi, glad you found the post helpful. I think it’s important to keep in mind that conversions and data related to conversions matter a lot.

  38. Jacob Share :

    Before trying to fix a problem, make sure you first have one.

    Apparently, if you’re using Google Analytics like I am on my WordPress site, there’s a good chance you might not like the way bounce rate is being calculated, and you might want this plugin (no affiliation) to change that:

    After using it for a few weeks, I can see that my bounce rate is much lower and time on site is much higher than I thought.

    Don’t remember where I heard about the plugin, and it may have even been another post here!

    As for interactive content, there are lots of good ideas in this article (no surprise, Neil 🙂 ). I’ve been using polls for years. Until my site’s recent redesign, I would put the poll in an article to give it some traction and then shift it to the sidebar (sitewide) to let the numbers grow for a month or so. I don’t think it affected my bounce rate at all but I did learn about my visitors and get fodder for followup articles backed by the numbers culled. Polls work because they’re not hard to implement, visitors are curious and it only takes one click to participate. I like the tip about how to make them more visual, that’s something I’ll have to try.

    • Jacob, thanks for the tips. I am sure the readers will find the plugin helpful. Looking forward to hearing much more from you.

  39. Michael Wiewior :

    Hi Neil,

    I think I am going to start with a Quiz, sth like “What do you really know about Translation Industry?”

    I guess the results could be interesting for the readers. What do you think?


  40. Jonathan (Writer Dude) :

    Tons of useful information shared in this post! I now have quite a few new handy tools to add to my arsenal! Thank you for writing such an informative blog!

  41. Ashley Taylor Anderson :

    Great article, Neil! This makes me so happy to see. At Ceros, we’ve been touting interactive content as the solution to our engagement woes for awhile now. We and our clients are building awesome interactive eBooks, magazines, infographics, and other marketing assets that have seen fantastic performance in terms of engagement and lead gen. I hope every content marketer has the chance to create interactive content for their program.

    • Ashley, sounds like you guys are doing all the right things. Thanks for the feedback and support. Looking forward to hearing much more from you.

  42. A great way I find to improve bounce rate and to improve audience engagement is to post a slightly controversial article or video.

    When I say controversial I mean to take a widely regarded standpoint and bring it to the extreme – e.g. saying that ALL carbs are bad carbs for fat loss..

    That usually riles people up and get people to engage.

  43. Akshit Wadhwa :

    Hey Neil,

    Too much interested guide you have written this time. Great post! I was looking for good techniques to improve the bounce rate of the website. You Helped me! I’m very happy to being your daily reader.

    -Akshit Wadhwa

  44. Raj karan Singh :

    Hi Neil,
    Great tips. This article will help me to reduce bounce rate for my site. One question. How frequently should we embed Facebook post in our site? Can it be any related post in every new post.

  45. hey neil,

    i love your blog and content you share, i am your big fan. Love the topics you cover and help many people in the process.

    Keep up the good work

  46. Cloris Kylie :

    Neil, in one of my most popular posts I gave my readers a “career personality quiz.” People loved it. I read that it’s a good tactic to ask for people’s email address to reveal the quiz results, but I didn’t want to do it because I thought it would be annoying and people would just close the window. I’m still not sure whether it would be worth it. Thank you for another article with great information!

  47. Roberto Socarras :

    Great Article!

  48. This is gold!: ) The post title however should be How to turn Lurkers into Participants! Great stuff, i am surely going to try some of the ideas shared here.

    Speaking of bounce rates – there are ways to make your browser ‘back’ action to go elsewhere. (e.g. Say a special page on your site). Is this something you would recommend? I would love to hear your thought/reasoning.

    Is it wrong to do it because it’s against regular user expectation/experience?

    I feel that It is sort of sitting in the grey area as I see everyone already doing ‘exit intent’ based popups, so how far are we from ‘back button’ reprogramming?

  49. Nate Johnson :


    First off, I am honored to be part of your 1% ;P

    Great article, I have two points to make here:

    1. I think this could possibly tie back in to your article on SEO. I believe you mentioned Google takes into account click through rate and bounces. It really does underline the point for better user experience and content winning in the long haul.

    2. I’ve done a lot of lead gen through calculators and survey type apps but this really makes me consider putting a few together strictly to enhance the post. I like the voting function they have on the split test posts on the LeadPages blog. If you wanted to cast a wide net and get a lift across the board would you consider some kind of app or calculator in the sidebar so you could hit all blog posts instead of just the ones you manually add it to?

    Take Care,


    • Nate, I think an app would definitely help. It’s all about finding the right formula to optimize at the end of the day.

  50. Really valuable post for everyone.

  51. Neil,

    what about the adjust Bounce rate, is it useful for SEO.


    Only useful for Tracking Purpose.


  52. Tejas Kirodiwal :

    having a poll option is stellar idea, that can actually make your blog look more legit and visitor may interact further. Also, having plugins like “related article” at the end of the post also reduces bounce rate. nice post neil.. cheers!

  53. Neil, first of all thank you so much for giving us all great tips and ideas. I read this article yesterday afternoon UK time and then after we posted our latest article using some above techniques. Results, In less than 24 hours, we manage to drop the bounce rate drastically –

    Day 1 : 70.97 % bounce rate
    Day 2 : 53.85 % bounce rate

    these results are unbelievable.

    Here is the article we posted: How to get your slice of helping hand to Greece?

    Once again many thanks

  54. Matt Fletcher :

    Hi Neil,

    Thanks for sharing such an amazing post with us. Bounce rate is such a thing which every webmaster has concerned about. I read your blogs reguraly as your strategies are always rock solid and effective.

  55. Adrian Cobb :

    Great post.

    The interactive content is also one of the things I found interesting and planned to spend more time with. I have actually started to add some interactive content into my blog. It’s so nice to come across your post and learn new ideas!

  56. Aarti Agarwal :

    OMG Such a Great Information Very, Very Helpful Neil Sir Your Information Amazing Guideline Bounce Rate Cut I like It Thanks a Lot Sir Sharing Me

    Have a Rock Day

  57. Some great ideas here! I do know I’m a sucker for those online quizzes – so might as well use that to our advantage, too. Thanks for sharing!

  58. Stephen Khandagh :

    Love to know if anyone tried that typeform and the effect it had for them, going to a/b test it on one of my sites and see how it does. Lots of other great ideas to try too.

  59. Hi Neil. Specially this article is worth reading, even on Sunday. I enjoy reading your posts when I get free time.

    Keep writing for us.

  60. This post was filled with so many good ideas that I saved the entire thing to my harddrive. Thank you so much. I have a bit of work to do.

  61. Great ideas shared here Neil, I definitely will be introducing some to my blog posts 🙂

    Do you know if Hypotext text is crawled, or is it excluded?

    (sorry if this has already been asked, I didn’t read all the comments).


  62. Great article!! Will implement these ideas and let’s see the result.

  63. Great Article ! You mentioned quizzes, polls, and forms. If you want to mix this kind of interactive content in one tool you can try Engageform ( disclaimer: I am founder :))

  64. This is pure gold Neil! I especially like the quiz idea. I’m going to try to figure out how to embed this into my sites.

  65. Killer, thorough post as always, Neil. The insights on passive vs active content consumption are especially poignant. I’m a bit disappointed, though, that you didn’t mention the interactive publishing platform that employs me, Playbuzz.

    Our platform is free, easily embeddable, offers best-in-class engagement performance, has a WordPress plugin and supports several different awesome interactive formats. You and your readers should surely check us out!:

  66. Neil, I have applied your epic formula and my bounce rate went from 68% to 10.8% since I received this wicked article in my inbox. So in a matter of 10 days or so, I’ve incorporated your interactive goodness, and seen so much improvement!! I’m an indie game designer and do my own web design. So your tutorials and university are my digital bible!!! thank you!! I’m applying your SEO techniques doing the best I can as a solopreneur! THANKS!!! Much Gratitude.

    In mindfulness,
    Scrub Ninjas Video Game APP for the MCAT & NCLEX

  67. Hey,
    In regards to the “If you want to give your readers more control over your content, you can use hypotext.” section. How do you think that effect getting those longtail keywords ranked?

    I mean, will the content be noticed if 3 quarters of it is hidden? i.e. you have a 3,000 word article but you hide all but 700 words.

    Thanks for the valuable information!

  68. Hello Neil.
    I have educational blog. So visitors always leave after they get required information from my blog. So my bounce rate is always 80%+ . I am trying different ways to reduce it.
    Quizzes and polls are good ways to increase the engagement of the article. I will try it next.
    Thanks for the amazing information.

    • Giving them engaging and interactive content like quizzes should help. Keep me posted on your progress, let me know if you have any questions.

  69. Hi Neil!

    I’m new to the blogging world and WOW! You write such comprehensive step-by-step articles. I felt as if you were thinking of me, a super-technically-challenged person, all this time!

    It’s been a couple of days now that I’m hooked to your write-ups. They are more like bible to me now 🙂

    And the best part I found was at the bottom of this article… You “actually” reply to all comments! Bravo!



    • Welcome to the digital world Anam. Please take a look around quicksprout, there is tons of free content. Let me know if you have any questions

  70. **P.S** Despite being such a famous person!

  71. Hello Neil,

    I wanted to know how you create those red boxes around your test in WordPress editor. I know how to make the red boxes in screenshots – by Snagit. But don’t know how to make them around certain sentences within the content.



  72. And Thank you for the reply to the previous comments! 😀 I have already downloaded your guides. And can’t thank you enough for giving so much information for FREE! It’s worth thousands of dollars! Two Thumbs up!

    • Awesome. Hopefully you had a chance to read through it. Let me know if you have any questions about anything

  73. Hi Neil,
    I just love to read your posts as they are truly interactive and provides deep learning as i always prefer to learn deep rather than surface learning. And i will defintely use one of the ways to make my blog posts more interactive and engaging and will let you know that how it goes on with my blog website. One more question i haveis that, is there any other tool to create forms rather than typeform as because of the fact that it is currently not working. Your reply will help me and other a lot.

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